NIC hosts Jazz Xlr8 powered session on ‘Reputation Management’
The National Incubation Centre (NIC) in Islamabad recently organized a session powered by Jazz Xlr8 titled ‘Reputation Management for Startups’, in which over 40...
Facebook Is Shutting Down Live Shopping And Focusing On Reels
In today's news, Facebook is back at redefining the platform as it plans to discontinue its live video shopping feature. The feature came out exactly...
Half Of Gen Z Uses TikTok And Instagram For Search Instead Of Google
While TikTok has given its social media competitors tough competition, it seems like it's not just the social media companies. Still, search engines, too,...
Nestlé Pakistan takes another step towards sustainable apple sourcing
For decades, an apple orchard nestled in the scenic mountains of Nagar has been Esa Khan and his family’s source of income. Esa grew...
A Campaign That Got Us Curious!
After several award-winning campaigns, it looks like Durex Pakistan is on its way to creating yet another memorable launch of one of its exciting...
Starcom Pakistan wins the business of ekaterra to manage media planning and buying activities...
ekaterra, the name home to leading tea brands such as Lipton and Brooke Bond, has appointed Starcom Pakistan to manage its media activity in...
foodpanda Partners with Panther Tyres Limited to Facilitate Riders in Managing their Maintenance Expenses
Karachi, July 27, 2022 – Continuing its diverse efforts to minimize overhead costs for delivery riders, foodpanda, the country’s leading online delivery service, has...
Master MoltyFoam changes the narrative of a Domestic Tale
Master Molty foam’s most neoteric campaign has created a hype, it is the recent topic of discussion. The campaign is called “Mashaadi”.
It’s not every...
Salaam Takaful Limited, the proponent of Islamic solutions you need
Takaful (Islamic Insurance) is a relatively newer term, which is why people usually get confused about how it is different from conventional insurance or...
4 Ads That Make Us Question – Plagiarism Or Coincidence?
The world of marketing is as complex and exhilarating as it comes. With the pressure to be your utmost creative to market a brand...
6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To
TV is still very much in our households but being restricted to a set schedule does not sit well with everybody. Everyone has different...
Why The WEF’s 2022 Global Gender Gap Report Is Concerning
World Economic Forum has released its 2022 Global Gender Gap report, which is surprising yet unsurprising at the same time. The annual report covers...
Here’s How Elf Cosmetics Is ‘Gaming Up’ Their Latest Makeup Collection
Elf Cosmetics is eyeing and roping in games with its latest collection launched for the International Video Game Day. The new collection is worthy...
Rooh Afza Goes To Hollywood!
If anyone has made a list of all things that carry a part of Pakistan with them, Rooh Afza would probably be on top...
Generation Responds Back After Being Accused Of Stealing Designs
Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
5 Times Netflix Impressed Everyone With Their Marketing Stunts
Netflix's marketing strategies have always wowed its customers. Netflix marketing is an integrated, agile approach to brand development and customer relationship management, which works...
Pakistani Brands That Are Truly Making A Difference By Promoting Inclusivity
Inclusivity in clothing or fashion brands is a relatively new concept in Pakistan. The movement has been led by many influencers and activists suggesting...
5 Brilliant Product Placements In TV Shows You Probably Missed
Product placements are a marketing technique used in movies, TV shows, music videos, and other productions. The products are used to make references to...
Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign
Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...
How Were These Famous Logos Conceptualized? You’ll Be Surprised!
Logos are more than just something you use to spruce up your website, brand communications and marketing campaigns. Your logo is your visual identity,...