Spotify Reveals Data On Pakistani Music’s Borderless Reach
Karachi, Thursday, February 24, 2022: Almost a year ago, Spotify - the world’s most popular streaming platform, entered the Pakistani market with a commitment...
Adding New Dimensions To Traditional Advertising – An Awe-Inspiring Out Of Home Campaign
As I cruised along Shahrah-e-Faisal, listening to nostalgic tunes from the nineties while only partially succeeding in blocking out the city hustle and bustle,...
Krispy Kreme To Launch ‘Dark Shops’ & Here’s What You Need To Know
Krispy Kreme is planning to build delivery-only locations in the U.S. and Mexico this year, the company said during its Q4 2021 earnings call....
The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’
The exoticization of the local is a common trope in many editorials for brands as of late. The common projection of this is usually...
Standard Chartered Bank Delivers A Resilient Performance
KARACHI, 24 February 2022 - Standard Chartered Bank Pakistan Limited (SCBPL) delivered a resilient financial performance in 2021 with a profit before tax of...
Euro Oil Pvt. Ltd. And Shahnawaz Pvt. Ltd. Sign A Lubricant Supply Agreement
Karachi: Euro Oil Pvt. Ltd. and Shahnawaz Pvt. Ltd. have signed a lubricant supply agreement. The Chief Operating Officer of Euro Oil, Mr. Sohail...
GroupM Pakistan Connects Brands To Widest Network Of Trusted Influencers And Publishers With The...
Karachi, 24th February 2022 – GroupM, WPP’s media investment management group, announced the Pakistan rollout of its AI-powered brand safe influencer marketing solution, INCA,...
Pepsi Launches ‘Nitro Pepsi’ The First Ever Nitrogen Infused Cola
The cola category has been around for over a century. While it's had its share of flavor and packaging innovation, one thing has remained...
Kashan Hasan | CEO Reckitt Pakistan | Brandsynario CEO Stories
We had an insightful session with Kashan Hasan, CEO Reckitt Pakistan, where he talked all about his power brands, how he's leading the game,...
U Microfinance Bank Signs an Agreement With The Bank Of Punjab For Kamyab Pakistan...
Islamabad: Wednesday, February 23, 2022 - President & CEO of U Microfinance Bank Limited (“U Bank”) Mr. Kabeer Naqvi and President & CEO of...
Kashmir Beat Season 2 Launches With A Star-Studded Night!
: Kashmir Cooking Oil launched season 2 of Kashmir Beats with a star-studded event at Lahore Polo Club. The event featured live music, Turkish...
NTX Waterless Dyeing Solution Attracts Adidas As First Customer
Singapore-based textile tech solutions company, Next Technologies & Xvantages (NTX), has announced its revolutionary waterless dyeing technology. NTX Cooltrans is production-ready, with Adidas as...
Kinetic Pakistan Launches Its New Global Logo
Kinetic Pakistan, the Pakistan division of Kinetic, a global OOH company that falls under the umbrella of WPP Holdings, recently revealed a new identity...
Coca-Cola Brings Hype, Fan Love And ‘Real Magic’ For Coke Studio Season 14
Coke Studio for its fourteenth season came up with a contextually dynamic campaign, integrating social media and OOH mediums to create a nostalgic experience...
Coca-Cola Launches A ‘Space-Flavored’ Drink & Consumers Are In For A Surprise
Ever wanted to know what space tasted like? Well, even if that’s not on top of your flavor list, now you can find out...
Did Designer Omar Farooq Just Copy Burberry’s Campaign?
Marketing campaign holds a great space in the fashion industry. Coming up with new designs and launching a brand isn't just about designing but...
EBM Exhibits Exciting New Product Range At Gulfood 2022
Dubai: English Biscuit Manufacturers (EBM) participated in the Gulfood Exhibition 2022 where its vibrant and dynamic pavilion impressed international visitors and buyers, who left...
Dove’s Latest Campaign Sheds Light On Beauty Standards
Have you ever posted a selfie without editing it? None of us has been spared by the tempting world of filters and editors. We...
Umar Ahsan Khan | CEO Dawlance | CEO Stories
We had an insightful session with CEO Dawlance, Umar Ahsan Khan. Watch the full video to see what he had to share about his...
6 Extracurricular Skills That Pakistanis Can Turn Into A Side Business
To further your primary career, you can take a ton of courses. However, focusing too much on it can get you frustrated. Hence, to...