Cannes Lions Roar comes to Pakistan April 2019

The Cannes Lions Roar event featured speakers from Pakistans advertising industry who spoke on a number of significant subjects that focused on raising the...
Sunsilk-Fashion-Week-2019

Sunsilk Fashion Edition Makes it BIG at PSFW’19!

Lahore witnessed the biggest event of the year, PFDC Sunsilk Fashion Week 2019 over the weekend (April 11th- April 13th). The extravagant affair took...

Cannes Lions Roar comes to Pakistan | Episode 2

The Cannes Lions Roar event featured speakers from Pakistans advertising industry who spoke on a number of significant subjects that focused on raising the...

Unilever Pakistan Partners with doctHERs and DFID to deliver Health & Wellness

Unilever Pakistan partners with DoctHers and UK aid to launch the "Sukh Saheli" Project aimed at enhancing the lives of Pakistan's rural women.

Cannes Lions Roar comes to Pakistan

The Cannes Lions Roar event featured speakers from Pakistans advertising industry who spoke on a number of significant subjects that focused on raising the...
GOT

Game of Thrones Final Season: Brands Get Creative With Out-of-the-Box Campaigns!

Ned Stark’s favorite sentence from the very first episode of Game of Thrones to his untimely beheading, “Winter is coming”, has finally come to...
burger king

Burger King Apologizes for Racist ‘Chopsticks’ Ad

The fast-food giant, Burger King recently pulled down a racist ad rolled out by its New Zealand Franchise after it sparked an intensive round...
national foods limited

National Foods Limited Releases a Documentary Highlighting Their Best Practices as Industry Leaders

National Foods Limited, one of the leading foods company headquartered in Karachi, Pakistan has released an enlightening short documentary. The documentary takes the viewer through...
Arif Alvi

President of Pakistan Welcomes International Delegates To Ad-Asia 2019 In Lahore

The President of Pakistan - Dr. Arif Alvi, in a message to the advertising fraternity and the media industry of Asia, has warmly invited...

Effie Awards Pakistan 2019: Advice for Effie Entrants

Jurors at the Effie Awards 2019 Jury session suggest what to focus on to make entries better
andar se strong

This Story of Two Celebrities is Paving Way for Thousands to be Inspired

In two new testimonials as part of Colgate Maximum Cavity Protection ‘Andar Se Strong’ campaign which highlighted the brand’s own commitment to inner strength...

Unilever Pakistan Partners with doctHERs and DFID

Unilever Pakistan has partnered with doctHERs to implement a gender-inclusive, technology-enabled healthcare solution across rural Pakistan. The project, titled ‘Sukh Saheli’, will use the widespread...
Forbes 30 Under 30-Asia 2019

Forbes 30 Under 30 Asia 2019: 6 Pakistanis Made it to the List!

Forbes has taken out its list for 30 Under 30 Asia list 2019', in which 6 Pakistanis have made it to the platform. It is...
Cannes Lion's Young Marketers Competition

Cannes Lion’s Young Marketers Competition Coming to Pakistan

The Pakistan Advertisers Society, in association with The Jang Group, the Official Representative for Cannes Lions in Pakistan, is organizing Young Marketers Competition (YMC)...
Influencers VS Celebrities:

Influencers VS Celebrities: Effie Pakistan Jury Members Weigh in on the Trend

The advertising world has seen a shift in the trend of using traditional celebrities for brand endorsements. Companies are now directing their budget towards...
Effie-Awards'

PAS Holds Effie Awards’ Jury Second Round

Pakistan Advertisers Society (PAS) recently partnered with US-based Effie Awards, a prestigious global network recognizing effective marketing communication, and held the second jury round...

Synergyzer Depicts Pertaining Issues Leading to the Debacle of Pakistan’s Media Industry

This year Synergyzer’s 2019 Annual Edition scrutinizes the core reasons behind the dismal state of Pakistan’s ever so bourgeoning and powerful media industry. Terming the...
haier

Haier Introduces the Complete Pure Air Solution Every Pakistani home needs!

Haier as always brings smart solutions to the table. After observing the climatic effects on Pakistan’s landscape, it is the need of the hour...
JS Bank

JS Bank Just Made Pakistan Proud at Asiamoney Best Banks Award

With another milestone to its credit, JS Bank has bagged the accolade for the ‘Best Bank for SMEs' in the Asiamoney Best Banks Award...

Daraz Announces Its Mission To ‘Make It Easy To Do Business Anywhere In The...

Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. “Daraz is a mall,...