Chinese Automaker Joylong to Enter Pakistan

Jiangsu Joylong Automobile Co Limited’s subsidiary, Joylong Pakistan, has announced to bring light commercial vehicles within the country.

These vehicles will be supplied to Pakistan’s transportation sector with completely built units (CBUs) from China.

During an interview with the Express Tribune, Joylong Pakistan’s Chairman, Rehan Maghani said;

“We have decided to target the commercial aspect of Pakistan’s auto industry after thorough studies by both our Pakistani and Chinese counterparts,”

“The variants we are offering have added features with half the price of currently available commercial vans; this will definitely break the monopoly of Japanese manufacturers,” -Rehan Meghani

The Chinese manufacturer is planning to introduce 4 different light commercial vehicle variants including passenger vans and a coaster. The plus point is that they would cost nearly half the amount of what Japanese vehicles cost in the markets.

In Pakistan’s automotive market, Meghani is the sole dealer of Joylong and has previously been associated with other renowned auto brands as well.

During the interview, he added that if China is becoming the new hub for global automotive manufacturers, Pakistan should take advantage of this.

“Pakistan’s commercial vehicle market was largely dominated by European and American brands till the 1970s. Then entered the Japanese auto manufacturers, who offered better quality and low pricing. After almost 40 years of monopoly by Japanese brands in the commercial sector, it is now China which will become the next in-thing for Pakistan,” –Meghani said

“China is also manufacturing high quality vehicles especially for export-oriented markets,” he added.

Initially, the brand is planning to roll out at least 150 units per annum, and then increase their units gradually after observing the potential market. This might be a helpful resource for Pakistan’s tourism sector and public transport sector as well as there are very limited transportation facilities available for both.

“Our long-term plan for Pakistan didn’t include increasing the CBU numbers only, we will closely monitor the markets and will go for production after three years of business and experience in Pakistan,” Meghani said.

What do you think about Joylong’s entry into Pakistani auto markets?

Stay tuned to Brandsynario for more news and updates.