Piya Piya Calling, Coke Studio’s latest mega-hit, has made waves internationally, earning a nomination for Song of the Year at the prestigious P3 Gold Awards in Norway. This recognition highlights the song’s immense appeal not only in Pakistan but around the world. Featuring captivating dance moves from the renowned Quick Style dance troupe, the song brought fans to their feet with its unique rhythm and cross-cultural flair.
Xulfi Shares the Big News
The producer and curator of the current season, Zulfiqar Jabbar Khan, or Xulfi, welcomed the nomination on Instagram. He posted the announcement in his Instagram story, stating that he was thrilled to share it with his followers and mentioning that P3 is Norway’s largest radio channel.
According to Xulfi, this is a landmark moment for Coke Studio, as it breaks cultural barriers and reaches audiences worldwide.
A Collaboration of International Talent
Piya Piya Calling has brought together an excellent list of international artists, including Norwegian musical duo Karpe, singer Delara, and Pakistani sensation Kaifi Khalil.
Popular Norwegian-Pakistani hip-hop dance group Quick Style added a dynamic visual performance and gave the song a very appealing look with over 14 million views on YouTube.
Read more: Rubab’s Character Urges Young Women to Be Financially Independent
A Global Fan Favorite
Such fusion in the song, multilingual and mixed-up rhythms, reflects powerful influences of Pakistani and Norwegian sounds. Fans from both sides appreciated Piya Piya Calling, and it became popular all over, proving yet again that music that calls for diversity and creativity wins universal support.
View this post on Instagram
The nomination for the P3 Gold Awards becomes evidence of cross-cultural collaborations bringing in power through Coke Studio’s reputation, which is built to resonate with a global context through music.
This is a victory for Coke Studio, Kaifi Khalil, and all others involved in this track with the Piya Piya Calling as the winner of P3 Gold Awards Norway.
As this vibrant track has won so many accolades, it confirms Coke Studio’s stand that its project would bring endless talent to unite cultures and touch people from all walks of life worldwide.
Stay tuned to Brandsynario for the latest news and updates.
