Dove’s latest beauty campaign has won the hearts and minds of all. The campaign brings together mothers and their girls and uses really strange technology to put them in positions they could never imagine. What impact does social media have on our self-esteem and what all does toxic beauty advice mean? Have a look at it through this campaign:
Read more: Dove’s Latest Campaign Sheds Light On Beauty Standards
What Is The Campaign About?
Dove is calling this campaign the “self-esteem project”. This is because it is investigating how social media impacts our self-esteem, through the presentation of toxic beauty advice. Young girls are specially targeted to be told they are not enough. They need botox! They need fillers! More beauty treatments are needed and then all of that is a slippery slope.
Calling In Mothers And Girls
They called in mothers with their girls to first see their relationship. What do the moms think of social media? Many of them said that they know it was bad but they also know social media helps their girls. However, Dove used highly special face-mapping technology to put the mom’s faces onto people who give toxic beauty advice.
Dove showed the moms and the girls the videos of the mom saying “maybe Botox wouldn’t be so bad for you.” These really hit the nerve. Moms were shocked to learn that this is what their daughters hear all the time and have grown up with. The daughters all said they know about it.
The Solution?
This was an incredibly powerful and much-needed campaign by Dove. Young girls are being looked at as consumers of beauty products a result of which their self-esteem is being ruined. However, this campaign by Dove invites attention to what they are experiencing on social media. Most importantly, it keeps mothers there so that these young girls have their own anchors at home to keep them safe.
After everything was seen ad heard, mothers were beyond emotional. They were hurting knowing that this is what their girls feel or are told. They, then, said we can’t stop this on social media but we can talk to them about it. A young girl who then says, sitting beside her mother, that my mama always told me I was perfect is the most endearing touch.
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