#EyesClosedForLight: Pakistan Celebrities are Posting Selfies with Eyes Closed, Here’s Why

By now you must have seen selfies of various Pakistani celebrities with their eyes closed, circulating on the social media. Did you wonder what it was all about? Is it a promo of an upcoming Ramazan show? Or is it a teaser for a movie? Well, it’s time for you to find out. All the top Pakistani celebrities from various fields have joined hands with Pepsi Pakistan for their Ramazan campaign, Liter of Light.

The Liter of Light campaign by Pepsi Pakistan has been running successfully for a few years now. Every year, people diligently take part in the activities held by Pepsi which helps them provide light to different villages who currently are without electricity.

This year a number of celebrities have joined the cause too. The #EyesClosedForLight movement initiated by Pepsi Pakistan is a thought provoking stance, that makes people understand what thousands of people living without electricity go through every day. Just closing your eyes for even a second plunges us into a darkness that is a reality of every minute for countless people.

Pepsi Pakistan is encouraging people to share their own pictures with their eyes closed. For every picture received, the brand will donate a bottle that lights up peoples’ lives. If you want more details about this campaign, here is a video that will help.

Take a look at some of the selfies that have been shared by celebrities.

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @zahid.ahmed.official @ahadrazamir & @yasir.hussain131 to post the same.

A post shared by Muneeb Butt (@muneeb_butt) on Jun 3, 2017 at 4:51pm PDT

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @mayaaliofficial @yasir.hussain131 @iiqraaziz to support the cause.

A post shared by AIMAN KHAN (@aimankhan.official) on Jun 4, 2017 at 8:03am PDT

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight. For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @nabeehaz @junaidmuhammadd & @abdullah_farhatullah to support the cause.

A post shared by Syed Shafaat Ali (@shafaatsyed) on Jun 4, 2017 at 2:33am PDT

I am part of the #EyesClosedForLight movement! Life in darkness without electricity is how millions of Pakistanis live each day so lets help Pakistan by being a part of Pepsi’s #PepsiLiterofLight initiative. Every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So spread the word by tagging your friends to post a picture with their eyes closed. I tag @umairqazi17 @hassanhayatkhan & @jamshedfarhad to do the same.

A post shared by Sana Javed (@sanajaved.official) on Jun 4, 2017 at 6:23am PDT

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @anousheyashraf @khanahsanofficial & @aijazz to post the same.

A post shared by Ayesha Omar (@ayesha.m.omar) on Jun 5, 2017 at 11:49am PDT

Do you know what living in absolute darkness feels like? No, I don't think we can even begin to imagine. I close my eyes so I can help Pakistan come out of this darkness with the #PepsiLiterofLight campaign. Take a picture of yourself with your eyes closed and upload it with the hashtag #EyesClosedforLight as for every picture posted Pepsi will light up one life. This could make a 'real' difference. Amen.

A post shared by Anoushey Ashraf (@anousheyashraf) on Jun 4, 2017 at 10:16am PDT

Can you imagine how our lives would be without light and electricity? Just close your eyes and feel the darkness that millions go through. Lets join #PepsiLiterofLight movement and every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So help in donating to the cause and I am tagging @sabooraly @umairqazi17 & @zaranoorabbas.official to post a picture with their eyes closed.

A post shared by Sajal Ali Firdous (@sajalaly) on Jun 4, 2017 at 2:02pm PDT

https://www.instagram.com/p/BU8xoO9jfb1/?taken-by=imranabbas.official

#EyesCloseForLight is a wonderful initiative that prompts people from across the city to experience what so many go through on a daily basis. Many parts of Pakistan are still without electricity. Once the sun goes down, life comes to a standstill. Many people brave dangerous conditions to return home after sunset, some even get lost.

Pepsi Pakistan has already managed to light up some of the lives. Villages that do not have electricity suffer a lot. Local businesses are affected, children are unable to study, the future seems bleak. But Pepsi is bringing light to these villages. Here is one such story.

If you too would like to be a part of this campaign, just post a selfie with eyes closed using the hashtag #EyesClosedForLight. For every picture received, Pepsi Pakistan will donate and help bring another village out of darkness.