Google is celebrating Nowruz 2025, the Persian New Year, with a colourful Doodle designed by guest artist Pendar Yousefi. Nowruz marks the start of the New Year in the Persian calendar and has been observed for over 3,000 years. The word “Nowruz” translates to “new day” in Persian.
In 2025, Nowruz falls on March 20 at 5:01 AM EST (2:31 PM IST), coinciding with the vernal equinox.
According to Google, a key tradition of Nowruz is the haft-sin table, which is a beautiful arrangement of seven symbolic items, all starting with the Persian letter ‘sin.’ These symbols include:
- Apples for beauty
- Garlic for health
- Olives for love
- Berries for the sunrise
- Vinegar for patience
- Sprouts for rebirth
- Wheat pudding for strength
Read More: Pakistan Declares Three-Day Eid-ul-Fitr Holidays
The Google Doodle incorporates various elements linked to Nowruz, such as cooking, blooming flowers, birds, apples and cleaning. The company also mentioned other traditions like spring cleaning, decorating eggs and jumping over bonfires, which is believed to clear negative energy from the past year and invite positivity.
What is Nowruz?
Nowruz is an important festival that marks the arrival of spring, symbolising rebirth, renewal and the triumph of light over darkness. Families and friends come together to enjoy cultural festivities, traditional dishes and outdoor activities.
The 13-day celebration concludes with Sizdah Bedar, a day spent outdoors with picnics. During this, Sabzeh (sprouted greens) is released into running water to wash away bad luck. The festival originated in Iran (formerly Persia) and is now celebrated worldwide.
In 2010, Nowruz was included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. For those unfamiliar, a Google Doodle is a temporary, creative version of the Google logo, which appears on the search homepage to mark major events and occasions.
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