While TikTok has given its social media competitors tough competition, it seems like it’s not just the social media companies. Still, search engines, too, may have a reason to be worried about TikTok. Even the biggest one in the game – Google.

Google’s internal data has revealed that nearly 40 per cent of Gen Z users prefer to use TikTok. Meanwhile, many users also use Instagram for internet search instead of Google Search and Maps.

TikTok has been one of the fastest-growing social media apps, and it has become extremely popular globally. Other social media apps like Instagram and Snapchat have also evolved to include similar video support on their platforms, such as Reels and Spotlight, to keep up with TikTok’s popularity. In countries where TikTok has been banned, apps with almost identical UI and UX, or similar elements, have popped up to make the best of the gaping hole left behind, with Meta and Snap leading from the front.

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Gen Z Opts For TikTok For Searches 

According to reports, a Google executive has confirmed that the TikTok format has changed how youngsters take in internet searches, and Google is working to keep up.

Gen Z
Image source: Indiatimes.com

Google’s Senior Vice President Prabhakar Raghavan says that Google’s internal studies suggest that “almost 40% of young people when looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

But Google is not giving up yet. According to the company, it is planning to make its search engine appeal more to a younger audience by adding a few features. For starters, users would be able to focus their camera over an area to get insights about numerous objects in that scene.

TikTok is growing at a pace that will soon outperform American social media giants like Facebook, Instagram, and YouTube. A previous analysis claimed that Facebook would lose 1.5 million teen users by 2025. All because of Instagram, Snapchat, and TikTok – apps that remain more popular among younger generations.

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