Mentos was and still is the ultimate candy and gum for children and adults alike. We still remember getting the multi-colored mentos packet and throwing all the yellow ones away. The purple ones were the best. Let’s not forget the mentos and coke challenge! However, while mentos may be nostalgic for us, the brand is stepping into the future in the best possible way. Read about their latest initiative here and why it matters!
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What’s The Latest?
Mentos is now available in a recyclable bottle which is brilliant. This new packaging is a 90-percent paperboard bottle and has been created for their sustainability initiative. This new paperboard bottle which currently only has Fresh Mint and Spearmint is on everybody’s mind. It can hold 80 pieces of gum and is available at all the Walmart stores in the US.
Building Sustainability, One Gum At A Time
Mentos also wants to involve their consumers in the whole process. So, everybody who buys the packet will find recycling instructions on the paperboard bottle. This will be achieved using typical U.S. curbside services or local drop-off programs. According to Perfetti Van Melle, the name behind the brand, Mentos is the first to achieve this. Mentos becomes the first in the market in the gum category to become sustainable to this extent.
Although Walmart is the first and only U.S. retailer so far to stock the new paperboard bottle, others are interested. Perfetti Van Melle shared that it has received “high interest” from many other retailers to sell the product. Get on the bandwagon, this is the best one!
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Why This Matters
This new Mentos Pure Fresh paperboard bottle is a brilliant new step in the commitment towards environmental responsibility. As companies strive to bring sustainability to the cores of their businesses, Mentos provides a great example. The mega confectioner company will also be monitoring the response to this packaging. They aim to take this beyond to innovate their packaging further. The ultimate aim is to deliver their products with the least plastic consumption, most recycling.
Such initiatives will definitely get the ball rolling. Other gum brands might already be considering this shift and Mentos will be the final decisive push. This is also because people today prefer sustainability over anything!
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