In 2024, YouTube remains the largest platform for creators to turn their passion into profit. Whether it is generating ad revenue or selling products, there are many opportunities for creators to monetise their content on YouTube. Here are the top strategies to turn your channel into a money-making venture.
1. Join the YouTube Partner Program
One can join the YouTube Partner Program in order to access monetisation features like ad revenue, YouTube Shopping, and Super Chats. Eligibility into this program requires one to have at least 1,000 subscribers and 4,000 watch hours within the past year or 10 million Shorts views within the last 90 days.
With YPP, you can earn money through ads, YouTube Premium revenue sharing, and even fan-funded options like Super Thanks or memberships. This is a great base for monetising your channel.
2. Enable Ads on Your Videos
Ad revenue is the most straightforward way to earn on YouTube. Once you’re in YPP, enable ads on your videos, and YouTube will display them pre-roll, mid-roll, or post-roll. However, keep in mind that YouTube retains 45% of standard ad revenue, making it essential to diversify your income streams.
3. Sell Merchandise and Products
Many creators utilise their following as a means to sell branded merchandise, such as T-shirts, mugs, or tote bags. Sites like YouTube Shopping allow for simple product display and sale on your channel itself. Combine this with a Shopify store for effortless integration.
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4. Find Fan Funding Options
Platforms such as Patreon, Buy Me a Coffee, and Ko-fi enable fans to support their favourite creators with one-time or recurring donations. YouTube provides built-in fan funding capabilities through features like Super Stickers, Super Chat, and channel memberships. These tools enable creators to offer exclusive perks such as custom emojis, badges, or members-only content.
5. Partner with Brands
Sponsorships are another money-making avenue. Brands pay creators to promote products or services to their audiences. To price your sponsorships, estimate a flat fee per view and adjust for your niche’s profitability. Always partner with brands that align with your values to maintain audience trust.
6. Affiliate Marketing
Affiliate marketing is earning a commission by promoting products in your videos. You can share affiliate links in video descriptions or tag products using YouTube’s Shopping feature. It’s a low-risk way to supplement income while benefiting viewers with recommendations.
7. License Viral Content
If you create a viral video, licensing it to media outlets can generate significant revenue. Marketplaces like Jukin Licensing make it easy to connect with buyers interested in viral content.
Diversify and Thrive
The key to success on YouTube in 2025 is diversification. By combining multiple revenue streams—ads, merchandise, sponsorships, and more—you can maximise earnings while maintaining creative freedom. With dedication and strategy, your YouTube channel can be both a passion project and a profitable career.
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