14th August is a significant day for all Pakistanis across the globe. In every corner of every city, we come out and celebrate our independence and our country. For decades, this day has been the mark of freedom and prosperity. In the light of celebration, many brands give away by putting out massive sales. However, some brands took their celebration a step ahead and released some of the biggest advertisement campaigns ever. Here are some of our favorites:
1. Total Parco
Total Parco’s Independence Day ad deeply resonated with viewers by highlighting the responsibility that accompanies freedom. In the touching advertisement, a man is about to litter when his grandfather suddenly appears. The grandfather then gently reminds him of the importance of respecting and cherishing the freedom that countless people fought hard to secure.
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2. Habib Banking 14th August Ad
Their advertisement showcased more than just talented actors; it wove a compelling narrative. Habib Bank’s ad vividly depicted the authentic story of resilience and tireless effort that was essential in constructing Pakistan from its very foundations. Through powerful storytelling, the ad conveyed the deep dedication and hard work that shaped the nation’s journey.
3. Lipton PK’s 14th August Ad
Lipton PK took a unique approach by using Independence Day to highlight the significance of education. Lipton PK told the inspiring story of Ali, showcasing his dedication and hard work within the education system. Through Ali’s journey, the ad emphasized how education plays a crucial role in shaping a better future and contributing to national progress.
4. Ufone
Ufone shared a heartfelt ad on Independence Day. The gentle melodies of “Sohni Dharti,” a beloved national song, were beautifully rendered on the flute. The advertisement conveyed a heartfelt message of patriotism, illustrating that one doesn’t need to see something to love it—especially when it is a homeland that offers you a sense of belonging and security.
Read more: Did A Pakistani Shampoo Brand Shamelessly Copy An Indian Ad?
5. Coke Studio
The biggest music platform in Pakistan currently, and now signed with Warner Brothers South Asia, Coke Studio dedicated an entire song. They released “Ao Ehad Karain” on the day of independence, and both the video and song were hit.
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