“Inspire, not instruct “, Fahad Ashraf’s definition of leadership, is seen through the thought process, strategy, and the marketing of brands at Reckitt Benckiser (RB) Pakistan. Taking over as CEO in January 2018, he is inspired by the selflessness of people believing strongly in brands having a purpose: a human side and creating relevance in … Continue reading It is Important for Brands to Come Up With a Clear Strategy of What is Their Human Side: CEO Reckitt Benckiser (RB) Pakistan, Fahad Ashraf