Kendrick Lamar delivered a powerful Super Bowl 2025 halftime performance, joining the long list of artists who performed without pay. The NFL only covers production and travel costs, as confirmed by a spokesperson to Forbes in 2016. Despite this, Lamar expressed excitement before the show, stating, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
While artists don’t receive direct payment, they gain massive exposure. Newsweek reported that Shakira and Jennifer Lopez saw streaming spikes of 230% and 335%, respectively, after their 2020 halftime show. Similarly, Bruno Mars’ album Unorthodox Jukebox saw a 92% sales jump, pushing it from No. 7 to No. 3 on the Billboard Top 200, as detailed by Forbes.
Read more: Kendrick Lamar’s Song Not Like Us Now a CPR Anthem: AHA
For Lamar, the impact of his Super Bowl performance has yet to unfold. However, his influence continues to grow, as evidenced by his recent five Grammy wins for Not Like Us and the announcement of his 2025 Grand National Tour with SZA.
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