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Radio Host at FM 91, Khalid Malik urges Prime Minister Imran Khan and Pakistan Electronic Media Regulatory Authority (PEMRA) to save the radio industry.
Due to the insistence of PEMRA on astronomical fees for license renewal, the radio industry in Pakistan is heading for imminent collapse – with the closure of over 100 radio stations all over the country and rendering thousands of people jobless.
This is an appeal to #pemra and the government @imrankhan.pti Save RADIO.
He wrote with a heavy heart: I have been a broadcaster for 15 years and never thought that I would see this day where the existence of radio would be put into question here in Pakistan.
Radio has evolved. It’s not just about sitting in the car and turning a dial. It’s much more than that. It is the only medium that is accessible to everybody.
It is the medium of hope. It is the medium through which people come together, especially in times of hardship.
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During my darkest times, I know that radio helped me through it.
During these uncertain times, I appeal to the powers to keep the radio, to save the radio, and allow for it to play its part in society.
I also appeal to advertisers to see radio more than just a frequency or a dial. It is much more, and it has come a long way, as it welcomes the digital age. In other parts of the world, showtimes have increased; advertising is booming, especially during these times. There is a recognition of the role that radio plays.
Let’s work together. Let’s keep the radio. SAVE RADIO!
We hope this matter gets attention and is solved out as soon as possible. We don’t want to miss out on Khalid every morning while driving to work. Have something to add? Let us know in the comment section below.
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