kitkat
Image Source: thepigeonexpress.com

KitKat is that famous chocolate brand that is not just popular but has nostalgia attached to it as well. It’s that brand that millennials would immediately recall if they were asked to recall eating chocolates from their childhood. Owned by Nestlé, KitKat is present all over the world, but some parts have just more flavors. Did you know there was a potato-flavored KitKat as well?

KitKat goes Vegan

Anyway, they now have gone one step forward and have decided to introduce a vegan version of their product, a chocolate-covered wafer bar. They are calling this product KitKat V. Apparently, it’s a trend shifting to plant-based food alternatives. The company says they are also trying to incorporate that trend. They also noted that the new version will still have its “perfect balance between the crispy wafer and smooth chocolate.”

The tweet read:

“We couldn’t keep it a secret any longer, so we’re happy to say the rumors are true.. KITKAT Vegan is COMING SOON! Who’s excited?!*
*Ps. A personal thanks to the person who leaked this product launch, our Social Media Manager hasn’t been able to Have A Break since Friday.”

How is the KitKat V unique?

The vegan chocolate bar abandons dairy milk and opts for an alternative raw material that is made from rice. It also uses sustainable new cocoa. This bar will go into circulation in late 2021 and will first go to only a few countries. After that, it will go global.

Louise Barrett, head of the Nestlé Confectionery Product Technology Center, said: “Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”

This vegan bar is extending into the vegan trend that has been going for some time. In 2019, another chocolate brand, Mars, started a vegan bar of chocolate for the people who intended to reduce their intake of meat and dairy products. Lindt and Cadbury have also joined the race.

Stay tuned to Brandsynario for the latest news and updates!