A plethora of stars from the Pakistani entertainment industry descended on the red carpet at the grand Lux Style Awards ceremony 2019.
While controversy surrounded the event ever since the nominations were announced, the award show featured several prominent stars who filled the night with love, laughter, celebration, and entertainment.
Living up to the audiences’ expectation of showcasing fun performances, lovely tributes, and some surprises, LSA had it all covered. In fact, this time around, it was women who dominated the night.
Want to know how? The show spoke about women, their efforts and contribution to the industry. The Jeeto Pakistan star, Fahad Mustafa started the show dedicating the evening to the women.
Celebrating & Rooting for Women Empowerment
The show kicked off with an anthem on women’s resilience which was produced by an all-women crew and composed by the young popstar Momina Mustehsan. The performance also featured for the first time, a rapper from Lyari.
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Breaking Stereotypes
Tamgha-i-Imtiaz (Medal of Excellence) recipient, Mehwish Hayat who was bullied for the recognition and Zara Noor Abbas who has been a victim of body shaming spoke about the negative connotation attached with women in the industry.
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The dynamic artists spoke about breaking stereotypes and clarified the misconception that two female actors can never be friends. The ‘Chalawa’ co-stars held hands to prove the bond and also called each other “off-screen and on-screen sisters.”
The Grand Tribute to Madam Shabnam
After the Lux Girls, Saba Qamar and Maya Ali gave breathtaking performances on remixed versions of the living legend, Madam Shabnam’s songs, the icon was given a memorable tribute by the king of melody, Atif Aslam who took over the stage, lending his vocals to the classic track ‘Mujhe Dil Se Na Bhulana’.
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Shabnam, the idol and icon for many juniors came from Dhaka, Bangladesh to enjoy the show and was joined on stage by her on-screen partner Nadeem Baig making the moment even more precious.
Other than the women who stole the spotlight, the very digitized red carpet also caught a lot of attention proving that modern technology has made it easy for many to be virtually present and experience the magnificence.
Glamcam (slo-mo) camera, 3D mapping booth and live call connecting celebrities from the red carpet to fans were an added feature making the event even better.
GlamCam Stole the Red Carpet!
GlamCam shot some stunning 1000fps slow-motion portraits of celebrities with an incredible high-speed camera highlighting the all the details we wouldn’t have wanted to miss.
The idea was to get the stunning footage shot, edited, processed and transferred to go live within a short period after being captured.
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Door to LSA is Now Open to Everyone!
In a highly digitized era, for the first time, the doors to the grand LSA red carpet were opened for audiences on the ground.
With the show air date well ahead of the live show itself, LSA wanted to make sure audiences did not miss out on the magical red carpet moments while they happened while also giving consumers a chance to interact with their favorite celebrities on the red carpet live!
Doors were placed at malls in Karachi and Multan which opened into a very smartly placed screen inside showcasing the red carpet live on the other side. With cameras placed on both sides, the audience could see and talk to their favorite stars live.
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3D Mapping
Unilever and LUX teamed up to provide spectacular projection technology and animated visuals at the iconic LUX Style Awards held at the Karachi Expo Centre this year.
The installation united art and fashion where A-list celebrities could walk in and flaunt their stuff. Lovingly called the “Instagram Booth”, it involved animated visuals coordinated with lighting cues and music to create a digitally immersive environment and capture the highlights of the star-studded night.
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In short, the night was all about progress and power attended by the biggest stars of the industry such as Fahad Mustafa, Atif Aslam, Mehwish Hayat, Saba Qamar, Maya Ali, and Mahira Khan among many others.
You can catch the entire LSA Awards 2019 show live on Geo Entertainment on Sunday night at 8pm.