In our last post on the month long Clean My Karachi campaign run by the CM, our conclusion was that it was a great initiative however not a very sustainable one.

We argued that while the garbage in the city needed to be cleaned up, it was not a long term solution until the source of the garbage was kept in check:

There seems to be no existence or implementation of laws on littering around, hence nobody from the society gives a second thought before throwing garbage wherever their heart pleases.

Surprisingly, we soon heard the following news:

Saeed Ghani, Minister for Information has said in a press conference that the Sindh government will award a cash prize of 100,000 PKR to anyone who captures visual evidence of people littering the streets.

โ€œThis is a conspiracy to sabotage the cleanliness drive,โ€ he said, adding that the Sindh government had to bear extra cost as a result of people purposely clogging sewerage lines and dumping debris on roads.

NOW WE’RE TALKING.

The evidence will have to be sent on whatsapp on the following numbers:

  • 0300-00742960
  • 300-0084296

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What are you waiting for? Start making videos!

Stay tuned to Brandsynario for more news and updates.