Marvel Studios has denied claims that artificial intelligence was used to design the newly released poster for The Fantastic Four: First Steps. The poster, revealed alongside the film’s first teaser on Tuesday, shows a crowd of people from the 20th century waving as the Fantastic Four seemingly embark on a mission.
While many fans welcomed the first look, some quickly pointed out unusual details in the artwork. Observers noticed that a few individuals appeared to have only four fingers, while others shared strikingly similar facial features. These inconsistencies fueled speculation on social media that AI had been used in the poster’s creation.
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In response, a Marvel spokesperson told The Hollywood Reporter that the claims were untrue and that AI was not involved in the design process. The denial comes as discussions around AI’s use in entertainment continue to grow, with concerns about its role in creative work.
This is not the first time AI-related controversy has surfaced in Hollywood. Recently, the upcoming film The Brutalist faced similar accusations, with critics alleging that AI had been used to refine dialogue. Director Brady Corbet refuted these claims, explaining that lead actors Adrien Brody and Felicity Jones worked closely with a dialect coach to perfect their Hungarian accents. He clarified that only the Hungarian-language portions of the film were manually adjusted using Respeecher technology to maintain the authenticity of their performances.
Directed by Matt Shakman, The Fantastic Four: First Steps is set to be one of Marvel’s major releases of the year. The film stars Pedro Pascal, Vanessa Kirby, Joseph Quinn and Ebon Moss-Bachrach and is scheduled to hit theaters in July.
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