Facebook has rolled out a new feature to assist creators in making money from their publicly viewed stories. The feature comes as part of Facebook’s continual content monetisation programme, introduced last year for offering creators even more ways through which they can earn money based on their content.
How It Works
The new tool enables creators to earn money on content they’ve already created. For instance, if a user posts a recipe tutorial video or reel and shows a part of it as a story, he/she can now earn money according to the number of views on their story. Surprisingly, this feature isn’t reserved for high-quality material alone—simple moments shared as stories are also eligible for money-making.
Unlike some platforms that require a specific view threshold to start earning, Facebook’s approach focuses on content performance. The better the story performs, the more the creator earns. Meta, Facebook’s parent company, aims to motivate creators to keep producing engaging content for the platform through this initiative.
Who Can Benefit?
For now, the feature is only open to creators who are already on Facebook’s content monetisation programme. They don’t have to do anything extra to turn on the new feature—story monetisation will be turned on for them automatically. But Meta is going to open up the programme to more users later this year.
The firm has also indicated that users who are not yet on the programme can show their interest by taking an invitation on Facebook’s monetisation website.
The Future of Facebook Monetisation
With this new functionality, Facebook is apparently trying to bring more creators on board by providing additional means of making money. As competition from other platforms such as TikTok and Instagram increases, Facebook’s approach to simplifying monetisation and making it more accessible could prove to be a powerful advantage.
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The growth of this programme further down the line could possibly become an opportunity for a lot of potential creators to monetise what they already enjoy creating. When more people do join, Facebook’s creator ecosystem is likely to expand, increasing the platform’s appeal to both users and creators.
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