Former captain Mohammad Hafeez took a subtle dig at the growing influence of PR agencies in Pakistan cricket after the team’s stunning 152-run win over England in the Multan Test. He highlighted that on-ground performances can help Pakistan cricket not flashy marketing or image-building of players.
Message From Hafeez
After the win, Hafeez took to social media platform X (formerly Twitter) and wrote:
“Pakistan cricket needs impactful performances like Kamran Ghulam, Salman Agha 50, Sajid Khan 9 wickets & Noman Ali 11 wickets for winning cause. Surely not PR agencies.”
The tweet quickly caught attention. Mohammad Hafeez was highlighting something fans have been thinking for a while—Pakistan cricket doesn’t need players with media-crafted images; it needs players who can deliver under pressure and who can win matches.
Kamran Ghulam’s gritty innings, Salman Agha’s half-century, and the bowling brilliance of Sajid Khan and Noman Ali were the heart of this victory. These are the kind of performances that can inspire the next generation and show what Pakistan cricket is really about.
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The PR Dilemma in Pakistan Cricket
Hafeez’s comment wasn’t just random. For years, there’s been a growing concern about the role of PR agencies in cricket. Some fans and insiders feel that certain players are more focused on building their image off the field than on performing on it.
It’s something that started to become more noticeable during the leadership of former PCB heads Zaka Ashraf and Najam Sethi. Under Ashraf’s tenure, there were even efforts to curb the influence of these PR agencies.
Allegedly, some agencies were using their influence to blackmail the board, pushing certain players into the spotlight while sidelining others. However, before Ashraf could make any significant changes, his tenure was cut short.
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