Popular streaming platform Netflix is facing criticism for the use of AI while promoting one of their upcoming shows. After revealing the poster for a Korean series Chef & My Fridge or Please Take Care of My Refrigerator, fans quickly noticed the issue. It is far from the first time that Netflix has received criticism for their unstated use of AI for promotional content.
Earlier in November, they removed a poster of the hit animated series Arcane after it was noted that the image had been expanded using generative AI. From the world of the game League of Legends, owned by Riot Games, the series has been applauded globally for its futuristic art.
Read more: Meghan Markle Launches New Netflix Lifestyle Show
The brand lead for Riot Games took to social media to express their distaste, stating it was “disrespectful to the incredible artists who worked on the show.” Unlike the previous incident, however, fans have pointed out that the poster for Chef & My Fridge seems to be completely AI generated. The series originally aired from 2014 to 2019, featuring famed guests and chefs. The latest season is set to premiere on Netflix on January 12.
Certain details like the handles of the fridge being on the inside, uneven wall tiles, random item placement and more seem to be the primary culprits in arousing suspicion. Despite the controversy, Netflix has not yet responded to the criticism.
Stay tuned to Brandsynario for more news and updates.