Nokia Revives The 90s Nostalgia With Updated ‘Dumb’ Phones

Nokia, a renowned brand in the telecom business, has undergone a transformation in recent years. While it no longer competes in the premium sector, Nokia remains a popular choice for many customers, especially in developing markets, with its lineup of affordable feature phones. These so-called “featureless phones,” which were once considered relics of the past, have found a new purpose as second phones, offering users a simple and long-lasting communication device.,

The Revenue Shift to Affordable Devices

The company’s most significant revenue now comes from its affordable devices, particularly the feature phones. Despite the rapid advancement of smartphones, many customers still opt for these basic handsets as their secondary mobile devices. These feature phones serve specific needs, such as extended battery life and basic functionality, making them practical for those seeking a reliable and straightforward communication tool.

Introducing the Nokia 130 and 150

Nokia’s latest additions to its lineup of inexpensive handsets are the Nokia 130 and 150, designed to refresh the brand’s offering in the feature phone segment. However, fans might find the naming of these phones somewhat confusing, as this is the third model introduced by Nokia with the name “Nokia 150.”

Nokia 150: Modern Design and Reliable Features

The 2023 Nokia 150 features a more modernized design compared to its predecessors, but the changes are primarily on the exterior. The phone sports a small 2.4-inch QVGA display, a VGA main camera, and a decent 1,450 mAh battery. This battery promises up to 20 hours of talk time or an impressive 30 days of standby time. While the Nokia 150 is limited to 2G connectivity, it still offers essential features like an audio jack, FM radio, and microSD card support (up to 32GB).

Nokia 130: A Refreshed Classic

Similarly, the Nokia 130 is a refreshed version of the Nokia 125, another affordable feature phone launched in 2020. Nokia has previously released two other models with the name “Nokia 130” in 2014 and 2017. The most apparent design change in the 2023 Nokia 130 is the addition of a large speaker around the torch on the back of the phone. However, what might come as a surprise to some users is that the Nokia 130 does not have a camera, not even a low-resolution one. Other than the absence of a camera, the specs are similar to those of the Nokia 150, with a focus on simplicity and reliability.

Perks of Budget-Friendly Feature Phones

One of the most attractive aspects of these feature phones is their budget-friendly price, likely to be around $50. Considering their affordability, they offer a few significant advantages that cater to specific user needs. The most notable advantage is their long battery life, making them ideal for users who prioritize uninterrupted communication on the go. Additionally, the IP52 water and dust resistance feature adds a layer of durability to these devices, ensuring they can withstand certain environmental challenges.

The Continuing Relevance of Affordable Feature Phones

While the smartphone market continues to dominate the telecom industry, Nokia’s focus on affordable feature phones remains relevant, particularly in markets where basic and reliable communication tools are in demand. The Nokia 130 and 150 demonstrate the brand’s commitment to offering cost-effective devices that cater to the specific requirements of users who value simplicity, extended battery life, and essential features. As Nokia continues to evolve its product lineup, the popularity of its affordable feature phones suggests that there will always be a place for these reliable and straightforward devices in the market.