Bayer To Insure 10 Million Smallholder Farmers In South Asia And Africa In Partnership With Pula Foundation

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Jan 28, 2025

Karachi, Pakistan, January 28, 2025 – Bayer Foundation and the Pula Foundation announced last week at World Economic Forum in Davos, Switzerland, that they are planning to provide insurance coverage for 10 million smallholder farmers working with national governments in Pakistan, Bangladesh, Malawi, Ghana, Nigeria, Kenya and Mali, by 2030.

The collaboration aims to enhance climate resilience among smallholder farmers in these countries, protecting them against the growing impacts of droughts and floods, which threaten harvests, livelihoods, and global food security. It will help build private-public collaborations and shape the insurance market for agriculture in Africa and Asia.

By the end of 2030, Bayer Foundation’s grant for insurance premium support in the amount of 10 million euros – supported by a donation from Bayer’s Crop Science Division – will unlock a potential insurance coverage of 127 million U.S. dollars for 10 million farmers in the targeted countries. The grant originates from Bayer Foundation’s Social Innovation Ecosystem Fund which targets mature and high-impact solutions for underserved communities.

According to FAO, in 2023, around 2.33 billion people globally faced moderate or severe food insecurity. Smallholder farmers are on the front lines of combating food insecurity, producing more than half of the food consumed in low- and middle-income countries (LMICs). Yet, they face severe constraints in their ability to serve their communities, including lack of climate change adaptation tools, lack of access to agricultural inputs and inadequate credit and insurance services.

“Bayer’s Crop Science division is committed to deliver innovative, farmer-focused solutions that drive sustainable growth and regenerative agriculture,” said Rodrigo Santos, President of Bayer’s Crop Science Division, “By unlocking climate finance and collaborating with partners like the Pula Foundation, we aim to deliver ecosystem-based approaches that empower smallholder farmers and their communities to overcome challenges and thrive.”

“Smallholder farmers in Pakistan face tremendous economic challenges in the face of climate disasters such as the 2022 monsoon floods that caused devastating crop and infrastructure losses,” added Ahmed Ali, Managing Director and CEO Bayer Pakistan, “We therefore appreciate and welcome this timely and relevant initiative by Bayer Foundation in collaboration with the Pula Foundation, to enable greater resilience for our smallholder farmers.”

Bayer aims to support a total of 100 million smallholder farmers in LMICs by 2030, by improving their access to agricultural products and services, thereby increasing their productivity and income, as well as by creating resilience to ensure long-term food security, in keeping with the company’s global mission, Health for All, Hunger for None.

PAA, APNS, PAS & PBA Unite to Elevate Pakistan’s Media & Advertising Landscape

By

Sania Saeed

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Jan 28, 2025

PAA — The MoU underscores the commitment to resolving regulatory challenges, financial transparency, digital transformation, and ethical standards.

Karachi, January 28, 2025: The Pakistan Advertising Association (PAA), All Pakistan Newspaper Society (APNS), Pakistan Advertisers Society (PAS), and Pakistan Broadcasters Association (PBA) – four major stakeholders in Pakistan’s media and advertising sector – have joined forces, signing a Memorandum of Understanding (MoU) to drive collective growth.

This landmark agreement marks a pivotal moment for Pakistan’s media and advertising industry. By uniting under a shared vision, these key stakeholders will address industry-wide challenges and promote sustainable growth and development. The partnership will enhance synergy, transparency, and professionalism across advertising, media, and marketing sectors.

The MoU underscores the commitment to resolving regulatory challenges, financial transparency, digital transformation, and ethical standards. By fostering mutual cooperation, it creates a robust framework to elevate operational efficiency and strengthen the ecosystem. Together, these organizations will champion stakeholders’ interests, promote innovation, and position Pakistan’s advertising and media industries on par with global standards.

Addressing the milestone event, Chairman PAA, Ahmed Hussain Kapadia, remarked, “The alliance represents a unified commitment to safeguard the interests of our industry and promote a collaborative environment where creativity and innovation thrive. Together, we aim to raise the bar of professionalism and ethics while advocating for fair policies and sustainable practices.”

With this historic agreement, the stage is set for a new era of collaboration and growth in Pakistan’s media and advertising landscape.

PIA To Recruit Aircraft Technicians On Daily Wages

By

Yousuf Yaseen

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Jan 28, 2025

PIA To Recruit Aircraft Technicians On Daily Wages

Following the resignation of engineers and technicians from Pakistan International Airlines (PIA), the management of the national flag carrier has decided to hire employees on daily wages.

Interviews have started for over 100 candidates who have completed a training period at PIA. They are being considered for contract-based employment. The officials of an engineering department have called these candidates for interviews. To manage the shortage of engineering staff, PIA will recruit over 100 technicians on daily wages.

However, no decision has yet been made related to hiring aircraft engineers. The last batch of aircraft engineers was recruited in 2016. Along with PIA, the Society of Aircraft Engineers spokesperson also confirmed the new hiring.

It is worth mentioning that 65 technicians and 45 aircraft engineers have resigned from the PIA and joined domestic and international airlines.
Yesterday, a British delegation arrived in Pakistan in order to assist the country’s aviation safety standards.

The delegation from the UK Department for Transport and Civil Aviation Authority (CAA) is set to review the safety standards of the Pakistan Civil Aviation Authority (PCAA).
This review is an important step toward the resumption of flight operations between Pakistan and the UK. PCAA Director-General Nadir Shafi Dar and his team are hosting the delegation.

Recently, Prime Minister Shehbaz Sharif ordered an inquiry into a controversial advertisement related to PIA’s Paris flights.

Stay tuned to Brandsynario for more news and updates.

All About Deepseek: The Chinese Startup Challenging US Big Tech

By

Usman Kashmirwala

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Jan 28, 2025

DeepSeek is a relatively new AI startup from China that has caused ripples in the technological arena by challenging U.S. giants like OpenAI and Google. Founded in May 2023 by Liang Wenfeng-a hedge fund magnate and AI enthusiast-DeepSeek is known for deploying cost-effective strategies toward the delivery of powerful AI models into the market. This has shaken up the competition.

What Makes DeepSeek Unique?

Unlike most startups whose dependence on external funding is considerable, DeepSeek operates under an entirely new model: a hedge fund called High-Flyer. Wenfeng founded this hedge fund, fully funding the company. This independence has allowed DeepSeek to emphasise its research over short-term profits by producing revolutionary AI products.

DeepSeek’s team consists of fresh graduates from elite Chinese universities. Instead of experience with traditional corporate cultures, innovation is their driving force. This encourages fresh thinking and creative ideas to face the challenges that modern AI development entails.

DeepSeek v3: The Six Million Dollar Model — Source: CNBC

Reliance on Cheaper Technology

In contrast, DeepSeek creates highly efficient AI models without extravagant resources. Rather than using advanced hardware – which most major U.S. firms depend on – DeepSeek optimises its algorithms for the more affordable Instinct GPUs from AMD. Mixed models, including mixture-of-experts architecture, only activate relevant model parameters for particular tasks. Ultimately, DeepSeek trains models via the discipline of reinforcement learning: trial and error rather than expensive datasets.

The result? Models such as DeepSeek-V3 and R1 break benchmark records with which to boot and at a fraction of the price. Additionally, DeepSeek has espoused an open-source philosophy, releasing accessible versions of its models-distributed distilled for smaller devices, allowing wider adoption.

Why do Investors Care?

The disruptive approach of DeepSeek is already pushing down prices in the Chinese AI market. Its competitors such as Alibaba and Tencent are reassessing their offerings. The low-cost API pricing has also pressured global tech giants, who now face the dual challenge of maintaining profitability while competing with affordable alternatives.

Further, DeepSeek’s focus on open-source innovation somehow introduces it as a risk factor for US firms, as proprietary models of AI are now seen as overpriced or inaccessible in comparison. Since competition has increased with this shift, the profit margins of the major players might be eroded in the long run.

A Disaster for the AI Market or a Boom?

Critics point out that DeepSeek’s lack of affordability may keep it from scaling and innovating as heavily as some firms with deeper pockets. Export restrictions on advanced chips, such as NVIDIA’s A100 GPUs, further the hardware gap between DeepSeek and America’s tech giants.

What is DeepSeek and why has it caused tech stocks to drop? — Source: BBC

Moreover, DeepSeek’s alliance with China raises concerns about censorship and data privacy. Its models, being controlled by the government, might not attract too much clientele in regions that value open communication and more transparency.

For that, advocates point to DeepSeek as the democratiser of the world of AI. It ensures that cost-efficient open-source solutions bring such advanced tools into play even with much smaller businesses to trigger innovation globally.

The Way Forward

DeepSeek’s story shows the nature of the emerging AI market and the need for greater efficiency over simple brute force capabilities. Though deep in geopolitical contention and market scepticism, innovations from its products are influencing the AI terrain and compelling giant industry players to take notice of its rise. Even though much is unsure regarding whether the startup can build momentum, it remains apparent that a significant player stands out in opposition.

Stay tuned to Brandsynario for latest news and updates

UK Companies Introduce a Permanent Four-Day Workweek

By

Yousuf Yaseen

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Jan 28, 2025

UK Companies Introduce a Permanent Four-Day Workweek

200 companies in the United Kingdom have signed up for a permanent four-day working week with no loss of pay for over 5,0000 employees. This latest development was reported by the 4 Day Week Foundation, which has been promoting this change across different sectors, including charities, marketing and technology.

Proponents of the four-day workweek argue that the traditional five-day schedule is a relic of an earlier economic era. Joe Ryle, the campaign director for the foundation, stated, “9-5, five-day working week was invented 100 years ago and is no longer fit for purpose. We are long overdue an update.”

The shift to a four-day workweek is common in marketing, advertising and social care sectors. Companies in London are the majority of those participating. Proponents argue that this transition improves employee well-being, helps attract and retain talent and increases overall productivity.

While the policy is gaining attention in the UK, the debate over work practices continues globally, with US-based firms like JPMorgan, Chase, and Amazon implementing more rigid in-office attendance rules.

However, the younger UK employees, aged 13-34, are demanding, such reforms, in order to prioritise mental health and the balance in work-life. As per the Spark Market Research, 78% of young workers believe the four-day week will become a new standard within five years.

As the movement gains momentum, political figures like Labour’s Deputy Prime Minister Angela Rayner have expressed their support for the policy. Some remain wary of entirely endorsing it due to opposition from the conservative party. Despite this, the four-day workweek remains a significant topic as the UK moves toward evolving its work culture.

Stay tuned to Brandsynario for more news and updates.

WWE 2K25: Confirmed Superstars and those Set to Miss out on the Iconic Game

By

Usman Kashmirwala

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Jan 28, 2025

The much-awaited WWE 2K25, developed by 2K and Visual Concepts, is promising to take the franchise to heights never seen before. Known for its immersive gameplay and lifelike graphics, this year’s edition promises a lot of exciting updates to its rosters, including fan favourites and rising stars. While there is fresh energy in the rosters, absences have many fans yearning for more.

Confirmed WWE Superstars

The WWE 2K25 roster has some really famous names in it. Iconic names like Roman Reigns, Cody Rhodes, Bayley and CM Punk are back in the game to let players relive their unforgettable rivalries. Newcomers to the scene include Ethan Page, the reigning NXT Champion, and Kelani Jordan, bringing in new talent into the game.

Everything we know (so far) about WWE 2K25 | Windows Central — Source: Windows Central

Tag team fanatics will find themselves gleeing at The Motor City Machine Guns- Alex Shelley and Chris Sabin- welcoming them to the division with their unorthodox synergy. Talented newcomers like Bron Breakker, Tiffany Stratton and Oba Femi inject fresh life into the lineup, hinting at what might be coming up in WWE next. Last but not least, icons such as Paul Heyman take managerial jobs, further simulating reality to the fullest potential.

Notable Absences: Who Missed the Cut?

While the roster is incredibly strong, some of the biggest superstars are absent this year. Bobby Lashley, a staple in WWE games, is absent after his contract expired in August 2024. MVP also moves to AEW, leaving a managerial gameplay void.

WWE 2K25 Should Revive a Charming SmackDown vs. Raw Feature — Source: Game Rant

Longtime favourites like Baron Corbin, Ricochet and Jinder Mahal are also missing. Baron Corbin’s exclusion ends an eight-game streak, while Ricochet’s absence leaves fans without his signature high-flying manoeuvres. Other absentees, including Indi Hartwell, Xia Li and Beth Phoenix, reflect recent shifts in WWE’s roster.

What Fans Can Expect

While some omissions are disappointing, WWE 2K25 keeps the franchise alive with a dynamic mix of old and new stars. Enhanced gameplay, detailed graphics, and diverse gaming modes will ensure an electrifying experience. The inclusion of fresh talent signals the evolving landscape of WWE, which keeps the series relevant and exciting.

Whether battling legends or finding out new stars, fans can finally look forward to WWE 2K25.

Stay tuned to Brandsynario for latest news and updates

PAF Among the Top 10 Most Powerful Air Forces Globally

By

Usman Kashmirwala

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Jan 28, 2025

A recent report on Global Firepower has ranked the Pakistan Air Force as the seventh most powerful air force in the world. The ranking is based on aircraft inventory, including fighter jets, helicopters and support aircraft. It is a significant recognition of PAF’s capabilities on the global stage.

The Global Leaders in Air Power

Leading the list is the United States, with unmatched 5,737 helicopters, 1,854 fighter jets and 3,722 support aircraft. With an annual military budget of $800 billion, the U.S. Air Force operates on a scale unmatched by any other nation, consolidating its position as the dominant aerial force.

The United States Air Force (USAF) - WorldAtlas — Source: World Atlas

Russia and China took the second and third positions, respectively. Although Russia’s stock is still impressive, the ongoing war in Ukraine has resulted in losses, including 220 aircraft destroyed since 2022. China, on the other hand, has been rapidly advancing, with the unveiling of a sixth-generation fighter jet and significant investments in supersonic aircraft technologies.

India ranks fourth with an impressive fleet of 2,296 aircraft, underscoring its growing focus on modernising its air force. South Korea and Japan follow in fifth and sixth positions, with robust air fleets of 1,576 and 1,459 aircraft, respectively.

Pakistan’s Strategic Position

Seventh place is what makes Pakistan’s intent in the strategic domain of maintaining a strong and efficient air force. Operating 1,434 aircraft consisting of fighter jets, helicopters and support units, PAF is an essential part of the country’s defence strategy. PAF continues to modernize its fleet while keeping itself on operational readiness.

The 10 largest air forces in the world — Source: Economic Middle East

The top 10 list is rounded out by Egypt, Turkey, and France, whose air forces consist of 1,080, 1,069, and 972 aircraft, respectively. The report shows that air power is dynamic. While some nations, such as China, speed up technological development, others, such as Russia, find it difficult to withstand the financial and operational consequences of protracted wars.

For Pakistan, the ranking maintains a stand for national security and affirms the strategic position of its air force. It also puts emphasis on continuous investment in advanced technologies if Pakistan wants to remain in competition with other nations worldwide.

Stay tuned to Brandsynario for latest news and updates

The Return of Mr. 360: AB de Villiers Set to Grace the Cricket Field Once Again

By

Web Desk

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Jan 28, 2025

AB-de-Villiers-ab-de-villiers-set-to-grace-the-cricket-field-once-again

AB de Villiers, the legendary South African batter fondly known as “Mr. 360,” is all set to return to the game. Four years after his retirement, the cricketing maestro has announced his comeback, and honestly, it feels like a dream come true.

Why the Comeback Now?

De Villiers, who bid farewell to all forms of cricket in 2021, shared an interesting story behind his decision to return. Turns out, it’s a classic case of backyard cricket rekindling the flame. Playing with his young sons in the garden has reignited his passion for the game.

In a statement released by the World Championship of Legends (WCL), he said, “Four years ago, I retired from all cricket because I just didn’t feel the urge to play anymore. Well, time has passed, and my young sons have started playing the game… it feels as though some kind of flame has been lit again.”

And now, he’s not just returning for fun; he’s heading back to the gym and nets to gear up for a competitive outing in July.

The Big Stage: World Championship of Legends 2025

De Villiers will lead the South Africa Champions in the second edition of the World Championship of Legends (WCL), a thrilling T20 tournament featuring retired and non-contracted players representing their countries.

The inaugural WCL in 2024 saw Team India, captained by the iconic Yuvraj Singh, lift the trophy. With de Villiers at the helm, South Africa Champions aim to go all the way this time.

What Makes This Comeback Special?

This isn’t just about another cricket tournament. It’s about witnessing a genius back in action. AB de Villiers isn’t called Mr. 360 for nothing. His ability to hit shots all around the ground is unmatched, and the thought of seeing him lead his team again is enough to excite any cricket fan.

Amandeep Singh, co-owner of the South Africa Champions and founder of Game Changers, summed it up perfectly: “AB de Villiers’ return as our captain is a monumental boost for our team. His leadership will undoubtedly inspire us to new heights.”

De Villiers last played in the Indian Premier League (IPL) 2021 for the Royal Challengers Bangalore (RCB), where he was a fan favorite. Known for his innovative strokes, calm leadership, and match-winning performances, he’s left a legacy that few can rival.

Stay tuned to Brandsynario for the latest news and updates.

SBP to Roll out New Bank Notes with Updated Designs

By

Mishal Zarrar

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Jan 28, 2025

SBP to Roll out New Bank Notes with Updated Designs

The State Bank of Pakistan has announced that the newly designed currency notes will be introduced into circulation this year. SBP Governor Jameel Ahmed confirmed in a press conference that the new notes, across all existing denominations, would be introduced gradually with updated designs, rather than all once.

He further clarified that the newly designed currency notes will be sent to the federal cabinet for validation once the technical evaluation procedure is completed.

Although the Governor did not disclose which denomination would be released first, the announcement marks a significant move towards modernising Pakistan’s currency. According to an official statement, it is standard practice for central banks to issue new banknote series every 15 to 20 years to maintain the integrity of the currency and adopt the newest advancements in banknote design and security features.

Last year, the SBP showcased potential designs for the new currency notes, which were shortlisted from numerous entries submitted by citizens in a competition organized by the SBP.

Stay tuned to Brandsynario for more news and updates.

TCS Drives Aerospace Innovation with AI and Quantum Computing

By

Mahnoor Rashid

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Jan 28, 2025

Tata Consultancy Services, TCS, has launched a groundbreaking delivery centre in Toulouse, France. This advancement will surely propel the aerospace and defence industries into a new era of innovation. Nestled in Europe’s aerospace hub, home to Airbus and the French Space Agency, this centre focuses on next-generation technologies like artificial intelligence (AI), quantum computing and machine learning. TCS is starting with a team of 50 experts and plans to expand to 500. They are executing an ambitious vision for transforming the sector.

Employing TCS AI to Solve Industry Challenges

The aerospace sector in France is grappling with supply chain disruptions and delivery delays. Hence they are now turning to TCS’s AI-powered solutions for answers. For example, AI systems analyze global events, news and supply chain data to anticipate potential disruptions. These insights let manufacturers act quickly. Moreover, they suggest alternative suppliers or increasing stock levels. This entire process aids in avoiding costly production halts.

Predictive maintenance, another AI-induced innovation, ensures aircraft systems run smoothly. By processing system data, AI identifies issues before they become critical, reducing downtime and boosting safety. These tools not only streamline operations but also empower decision-makers with real-time, actionable insights.

TCS Drives Aerospace Innovation with AI and Quantum Computing

Quantum Computing Drives Sustainability

Quantum computing is a cutting-edge technology that uses the principles of quantum mechanics to process information. TCS’s quantum computing innovations target one of the industry’s biggest challenges: sustainability. These specific algorithms help manufacturers design lighter, more fuel-efficient aircraft by analysing materials at a molecular level. These advances contribute to reducing fuel consumption and cutting carbon emissions. Plus, the manpower required and room for human error is also reduced.

Optimising flight routes is another game-changer quality of quantum computing. Quantum technology calculates the best paths, considering variables like weather and air traffic. This approach minimises flight times, conserves fuel and reduces environmental impact. Every minute shaved off a flight saves money and slashes emissions. This offers airlines and passengers a win-win solution.

An industry such as aerospace and defence demands highly skilled workers, but TCS’s generative AI solutions are bridging skill gaps. These tools guide workers through tasks with step-by-step instructions or videos. It enables less experienced employees to handle complex jobs with confidence.

The TCS Toulouse delivery centre signals a bold step forward for the aerospace industry. By integrating AI, quantum computing and advanced data analytics, the company is reshaping aircraft design, manufacturing and maintenance.

Stay tuned to Brandsynario for more news and updates.

US Stock Market Experienced Loss of $2 Trillion In One Day

By

Yousuf Yaseen

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Jan 28, 2025

US Stock Market Experienced Loss of $2 Trillion In One Day

A Chinese AI startup, DeepSeek has created an advanced language model rivalling top AI systems, achieving this at a significantly typical cost.

This major development sparked concerns about the future profitability of US tech firms, especially in microchips and AI sectors, leading to a significant decrease in their stock price and a substantial loss in US market value.

The market suffered nearly a $2 trillion loss in one day, with major tech stocks like Nvidia dropping by 12%.

Stay tuned to Brandsynario for more news and updates.

25 Years of Sabyasachi: A Fashion Legacy

By

Mahnoor Rashid

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Jan 28, 2025

India’s most renowned designer, Sabyasachi Mukherjee, recently celebrated 25 glorious years of his brand with a grand celebration in Mumbai. Sabyasachi is known for redefining Indian fashion and blending tradition with modernity. On this occasion, he hosted an unforgettable evening at the Jio World Centre. The event showcased his journey and celebrated Indian craftsmanship on a global scale. People from all across the world came to honour his legacy. Some in particular stole the spotlight with their extravagant outfits.

A Nostalgic Homage to Kolkata

The show’s theme paid tribute to Mukherjee’s hometown, Kolkata. He claims that it has been a constant source of inspiration throughout his career. The venue was transformed into a replica of the city, with intricate details reflecting its cultural richness. Bengali classics by Asha Bhosle seamlessly blended with Leonard Cohen and Usha Uthup tracks, creating a unique musical backdrop.

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A post shared by Sabyasachi (@sabyasachiofficial)

Deepika Padukone Opens the Show

Bollywood superstar Deepika Padukone opened the show in a chic ensemble featuring white trousers, a shirt and a trench coat paired with a ton of bold jewellry. Her outfit featured black leather gloves and the look was completed with heavy bejeweled bracelets. Padukone’s look perfectly captured Sabyasachi’s philosophy of merging Indian tradition with modern elegance.

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A post shared by Femina (@feminaindia)

Other celebrities like Alia Bhatt, Sonam Kapoor, and Aditi Rao Hydari added star power to the event, each donning outfits that celebrated Sabyasachi’s aesthetic.

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A post shared by Alia Bhatt 💛 (@aliaabhatt)

A Collection that Redefined Indian Fashion

The collection presented was a visual feast, featuring over 150 looks crafted in West Bengal by thousands of artisans. Sabyasachi’s designs embodied the essence of Indian maximalism, with intricate embroidery, bold jewelry and luxurious fabrics. From slouchy bouclé separates to brocade overcoats adorned with semiprecious stones, each piece reflected his artistic evolution.

The show closed with supermodel Christy Turlington walking the runway in an elegant black-and-white cashmere set, accessorised with layers of dazzling jewels. Her appearance added an international flair to the event, symbolising the designer’s global ambitions.

Each attendee received a handwritten note that Sabyasachi Mukherjee penned himself. He talked about his journey from Kolkata to the fashion industry:

“I was born in 1974 to a middle-class Bengali family, in Calcutta India. My father was a chemical engineer and my mother was a bohemian artist. But it was my two grandmothers who shaped my identity. One taught me the power of minimalism, the other the exuberance of maximalism. When I was in Grade four, I orchestrated a school play. From writing and directing, set design and lighting to the makeup and costumes, it was my first taste as a Creative Director. It was then the idea of Sabyasachi was born.”

This note symbolised his journey and the influences behind his craftmanship. The impact of his duality is evident in his designs, which balance heritage with contemporary aesthetics with absolute finesse.

A Vision for the Future

As Sabyasachi expands globally, his focus remains on jewellry and accessories, which are gaining significant traction. Speaking about his journey, he expressed gratitude and excitement for the future, stating, “I am enjoying myself. I’m happy about it all.”

The 25th-anniversary celebration was an excellent example of the impact this brand has had on Indian fashion. By blending Indian culture with global appeal, he has set a new benchmark for the industry, reminding the world of India’s rich cultural heritage.

Stay tuned to Brandsynario for more news and updates.

Selena Gomez Breaks Down Over Immigration Crackdown

By

Warsha Kashif

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Jan 28, 2025

Selena Gomez Breaks Down Over Immigration Crackdown

Sharing an emotional video about Donald Trump’s recent immigration policies on January 27, 2025, Selena Gomez set off a social media frenzy. Now deleted, the video was posted on her Instagram Story, showing the singer quite upset over the impact of the harsh deportation policy on the Mexican people.

Gomez Breaks Down over Deportations

In the video, Gomez, who is of Mexican descent, broke down in tears while speaking about the government’s deportation efforts. “All my people are getting attacked, the children. I don’t understand. I’m so sorry. I wish I could do something, but I can’t. I don’t know what to do. I’ll try everything, I promise,” she said emotionally. She added a Mexican flag emoji to her caption along with the words, “I’m sorry.”

The video quickly gained attention, reaching over 36 million views across platforms. Fans and followers praised her for speaking out, while some also criticised her stance, leading Gomez to delete the post shortly after.

Backlash and Gomez’s Response

After the video was removed, Gomez faced online trolling and backlash. However, she took to Instagram once again to share her thoughts on the reaction. “Apparently it’s not ok to show empathy for people,” she wrote, addressing the criticism she received for expressing her concern.

Deportation Operations Under Trump’s Administration

Gomez’s video comes amid the largest deportation operation since Donald Trump returned to office. The Immigration and Customs Enforcement (ICE) just detained 956 people in a nationwide sweep. In addition, the Department of Defense lent military planes to expel over 5,000 detainees. These actions have intensified the debate over immigration reform and human rights.

Gomez’s Long-Standing Advocacy for Immigrant Rights

This heartfelt post is in keeping with Gomez’s longstanding advocacy on behalf of immigrant rights. In 2019 she created the Netflix docuseries ‘Living Undocumented,‘ which focuses on the struggles of undocumented immigrants. She also wrote an op-ed for TIME magazine about her own family’s experience as Mexican immigrants.

Selena Gomez’s emotional plea highlights the personal connection she feels toward the ongoing immigration debate. While the video sparked mixed reactions online, it also underscored her consistent advocacy for marginalised communities, especially immigrants.

Stay tuned to Brandsynario for the latest news and updates.

ICC Champions Trophy 2025 Tickets on Sale from January 28

By

Yousuf Yaseen

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Jan 28, 2025

ICC Champions Trophy 2025 Tickets on Sale from January 28

Tickets for the ICC Men’s Champions Trophy 2025, to be played in Pakistan, will be available for general sale starting January 28. Fans can secure their seats for the group-stage matches and the second semi-final in Pakistan. Ticket details for India’s matches, set to be played on February 20, 23 and March 2, will be announced soon.

For those attending matches in Pakistan, general tickets will start from Rs1,000. Premium tickets will cost Rs1,500 and above. Fans can purchase physical tickets starting from February 3 at TCS Express centres across Pakistan. Tickets for the final match, which will take place on March 9, will be available after the first semi-final in Dubai. Fans are encouraged to register for updates to stay informed.

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A post shared by Pakistan Cricket (@therealpcb)

An early access priority window will be open for ICC family members before the tickets go on general sale. Matches will be held in Karachi, Lahore and Rawalpindi, with upgraded stadiums to enhance the viewing experience. ICC Chief Commercial Officer Anurag Dahiya expressed pride in Pakistan hosting its first global cricket event since 1996.

Tournament Director Sumair Ahmad Syed emphasised the high stakes of every match, promising an unforgettable experience for fans. Adding to the excitement is the ‘All on the Line’ marketing campaign, which features cricket stars like Hardik Pandya, Mohammad Nabi, Phil Salt, Shadab Khan and Shaheen Shah Afridi.

Stay tuned to Brandsynario for more news and updates.

Redesigned Ninja Gaiden 2 Black and Ninja Gaiden 4 Announced!

By

Mishal Zarrar

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Jan 28, 2025

Ninja Gaiden 2 Black was released on 23 January 2025, along with the news that fans are getting Ninja Gaiden 4 in fall 2025!

Ninja Gaiden 4 Announced

Years after Ninja Gaiden 3 in 2012, Team Ninja finally announced the launch of Ninja Gaiden 4 in Fall 2025. It is developed in partnership with Platinum Games and will be released on Xbox, PC and PlayStation 5.

The announcement came during the Xbox Developer Direct event, where both gameplay footage and developer insights teased what players can expect.

What the Game Offers

The game will feature a new protagonist named Yakumo; a young ninja warrior who has to defeat the terrifying black dragon. Yakumo’s fate is intertwined with the legendary Ryu Hayabusa, the main ninja from the previous games. The trailer unfolds a scene where both ninjas face each other as Yakumo pushes off Ryu to carry on with his mission. The game is set immediately after the events of Ninja Gaiden 3. The world is filled with darkness and nonstop rain. It also keeps Ninja Gaiden’s signature intensity and intricate fight sequences alive. Although Ryu is not the main character in this version, he will still play a very crucial role.

Ninja Gaiden 2 Now Available

In another announcement, Xbox and Koei Tecmo have released a redesigned and remastered version of Ninja Gaiden 2, powered by Unreal Engine 5.

In Ninja Gaiden 2 Black, players take on the role of Ryu Hayabusa, a legendary ninja wielding the legendary Dragon Sword. As the game unfolds, he engages in a global quest to defeat a series of powerful enemies. This improved version includes significantly enhanced graphics, including redesigned stages, characters and lighting. Slight elements like dismemberment and blood have also been redesigned to enhance the experience. It also includes three new characters: Momiji, Ayane and Rachel. A “Hero Play Style” mode is also specifically made for beginners to get used to the game’s characteristics.

You can now access Ninja Gaiden 2: Black on Xbox Game Pass.

With the remastered release of this iconic game and the exciting announcement of Ninja Gaiden 4, fans have plenty to look forward to from the series.

Stay tuned to Brandsynario for the latest news and updates

Ahmed Shehzad Calls It Out: Pakistan Cricket Needs a Serious Wake-Up Call

By

Web Desk

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Jan 28, 2025

ahmed-shehzad-calls-out-dhoka-cup-selection-process-ahmed-shehzad-calls-out-pcb-over-psl-10-draft-controversy

It seems like every cricket fan in Pakistan is asking the same question: What went wrong? After Pakistan’s crushing 120-run defeat to the West Indies in the second Test in Multan, Ahmed Shehzad didn’t hold back. On his YouTube channel, the outspoken opener delivered a blunt assessment of the team’s performance, and, to be honest, he wasn’t wrong.

“A New Low for Pakistan Cricket”

Ahmed Shehzad minced no words, calling the defeat a clear indication of deeper issues within the team. Losing to a ninth-ranked side like West Indies on home soil? That stings. “This defeat is a clear indication of the lack of focus and preparation within the team,” he said.

And let’s not sugarcoat it—Pakistan didn’t lose because of some devilish pitch or magical bowling. According to Shehzad, it was the batters’ poor shot selection that cost the team. “The pitch didn’t tell you to play reckless shots or edge the ball to the slips,” he pointed out. Ouch.

The Leadership Void

Another concern Shehzad raised was the lack of leadership on the field. Pakistan had three senior players—Shan Masood, Babar Azam, and Mohammad Rizwan—but no one stepped up when it mattered most. “Leadership is about taking responsibility when things are tough, and right now, that is lacking,” he said.

This isn’t the first time questions have been raised about decision-making in key moments. From defensive strategies to missed opportunities, it seems like the team is struggling to find a leader who can guide them through tough situations.

Time to Revamp the System?

One of Shehzad’s strongest points was his call for a revamp in how players are selected for the Test squad. “We need a system that prioritizes performance and consistency, not popularity and social media following,” he emphasized.

He’s got a point. Too often, domestic performers are overlooked in favor of big names. If Pakistan wants to succeed in Test cricket, they need players who are battle-hardened from the domestic grind, not just flashy on social media.

To add salt to the wound, this was West Indies’ first Test win in Pakistan since 1990. Led by Jomel Warrican’s brilliant five-wicket haul, the visitors bowled out Pakistan for just 133 runs. This was a historic moment for the Windies and a bitter one for Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

PCB and USA Cricket Join Hands for a Brighter Future

By

Web Desk

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Jan 28, 2025

babar-azam-admits-blunders-after-humiliating-defeat-against-usa-pcb-and-usa-cricket-join-hands-for-a-brighter-future

Cricket fans, buckle up! In a significant move to grow the game globally, Pakistan Cricket Board (PCB) Chairman Mohsin Naqvi recently met with USA Cricket CEO Johnathan Atkinson in Washington.

This meeting wasn’t just a polite handshake and photo-op. It was all about laying the groundwork for something big—a potential bilateral series between Pakistan and the USA.

Cricket’s Expansion into the USA

For years, cricket lovers have dreamed of the sport breaking into untapped markets, and the USA has always been on the radar. With its massive population and diverse demographics, it’s a goldmine waiting to be explored.

Naqvi, along with Pakistan Super League (PSL) CEO Salman Naseer, emphasized the PCB’s commitment to this vision. The idea isn’t just to play a series but to build something sustainable. From coaching programs to training opportunities for American talent, the PCB is ready to lend a hand.

Building Bridges Beyond Borders

One of the standout moments of the meeting was Naqvi inviting Atkinson to visit Pakistan for the ICC Champions Trophy 2025. And let’s be real, what better way to show off Pakistan’s passion for cricket than during a global tournament?

Atkinson didn’t just nod politely—he was genuinely excited. With the Champions Trophy slated to run from February 19 to March 9, 2025, featuring eight teams battling it out over 15 thrilling matches, it’s the perfect stage to showcase cricket’s magic.

This partnership is more than just matches and trophies. It’s about growing the game in the USA, a country where cricket is still finding its feet. With Pakistan’s experience and the USA’s potential, the possibilities are endless. Imagine the buzz of cricket matches in iconic American stadiums or young American players training in Pakistan.

Why This Matters?

For cricket to truly go global, it needs partnerships like this. It’s not just about the big teams playing each other; it’s about bringing new fans and players into the fold. And let’s face it, cricket in the USA isn’t just a dream anymore—it’s becoming a reality.

So, here’s to cricket breaking new ground and building bridges across continents. With the PCB and USA Cricket joining hands, the sport’s future looks brighter than ever.

Stay tuned to Brandsynario for the latest news and updates.

“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

By

Warsha Kashif

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Jan 28, 2025

“The Square Root of a Goat is 1,” Bizarre Answers that Led to French AI being Taken Down.

France’s ambitious chatbot, Lucie, has been taken offline after users shared its bizarre mistakes online. Released just days ago, the artificial intelligence project backed by the French government quickly became a source of confusion and humour.

A Premature Launch Led to Chaos

The Linagora Group developed Lucie as part of a research project and released it before it was ready. Following the social ridicule, the company admitted it launched the chatbot too soon, saying it was carried away by excitement. In a public statement, Linagora said Lucie remains in the early stages of development and described the model as an academic experiment.

Michel-Marie Maudet, Linagora’s general director, promised updates to the model. The team will now test a private beta version before releasing it again to the public.

Nonsensical Answers Sparked Ridicule

Users wasted no time pointing out Lucie’s absolutely strange replies. One user asked about cow’s eggs and received an unexpected response:

“Cow’s eggs, also known as chicken’s eggs, are edible eggs produced by cows,” Lucie replied. “They are a source of protein and nutrients.”

The chatbot also failed simple math. When asked to calculate 5 × (3 + 2), it answered 17 instead of 25. It even claimed “the square root of a goat is one,” leaving users baffled.

A Symbol of French AI Ambitions

Lucie is part of France’s effort to challenge the dominance of English-language AI models, like OpenAI’s ChatGPT. Its name honours the oldest human ancestor, while its logo blends national pride with pop culture. The design combines Marianne, a French symbol, and Scarlett Johansson, referencing her role in the film “Lucy.”

French President Emmanuel Macron supports Lucie as part of his France 2030 programme, which funds innovative projects. The programme has a budget of €54 billion ($56.8 billion).

What’s Next for Lucie?

The Linagora Group plans to fix Lucie’s issues and reintroduce the model only after extensive testing. This mishap, however, comes at an awkward time. France will host the Artificial Intelligence Action Summit from February 10 to 11, bringing world leaders and tech experts to Paris.

Lucie’s early release highlights the risks of rushing technology. While the project reflects France’s ambitions in AI, it also shows that even promising tools need time to develop. For now, Lucie will remain offline as developers work to ensure it’s ready for the public.

Stay tuned to Brandsynario for the latest news and updates.

Perplexity AI Proposes TikTok Merger

By

Warsha Kashif

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Jan 28, 2025

Perplexity AI, a U.S. search engine start-up has revised its merger proposal for TikTok. Sources knowledgeable about the matter say this strategy seeks to merge Perplexity AI and TikTok U.S. to establish a new company.

U.S. Government’s Stake in the New Company

The revised proposal suggests that the U.S. government could own up to 50% of the new company after an Initial Public Offering (IPO). The IPO would require a valuation of at least $300 billion.

Perplexity AI has suggested forming a U.S.-based holding company named “NewCo” to help speed the process. Under this arrangement, ByteDance would sell TikTok U.S. to investors so that current stakeholders of TikTok might receive equity in the fresh company.

Exclusion of TikTok’s Core Algorithm

The proposal specifically excludes TikTok’s core recommendation algorithm. ByteDance would retain ownership of this technology, sources said.

Perplexity’s Role in the New Entity

Perplexity AI has also proposed that it could be acquired by the holding company. In this scenario, Perplexity’s investors would receive shares in the new structure, aligning both companies under “NewCo.”

TikTok’s Recent U.S. Operations

TikTok recently restored its services for U.S. users after an earlier shutdown. The app was initially blocked due to a law citing national security concerns. However, former President Donald Trump announced he would work to restore the app’s access in the country.

On Saturday, Trump stated, “I’m in talks with multiple people over buying TikTok and will likely have a decision in the next 30 days.”

Background of the Proposal

Earlier this month, sources revealed that Perplexity AI submitted a bid to ByteDance for this merger. The plan involves combining Perplexity AI and TikTok U.S. to create a unified company under a new entity.

Additionally, Perplexity AI believes this merger proposal may succeed because it is structured as a partnership rather than an outright sale. This distinction could make the deal more appealing to ByteDance and U.S. regulators.

By introducing this revised plan, Perplexity AI aims to navigate the complex regulatory concerns surrounding TikTok while creating a mutually beneficial solution for all parties involved.

Stay tuned to Brandsynario for the latest news and updates.

Lunar New Year 2025: A Guide to the Year of the Snake

By

Warsha Kashif

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Jan 28, 2025

Lunar New Year 2025: A Guide to the Year of the Snake

Don’t sweat it if you have noticed everything turning red recently; it’s not by chance. It is the Lunar New Year, starting on January 29, 2025. This worldwide celebration honours the Year of the Snake. So, here is everything you ought to know about the 15-day festival that runs from fiery rituals to splendid events.

Why Is It the Year of the Snake?

Represented by an animal each year, the Chinese zodiac follows a 12-year cycle. This year, it’s the snake’s turn! Babies born in 2025 will be members of this zodiac sign, Snake, known for character traits such as wisdom and curiosity.

Annual predictions based on star positions also belong to zodiac signs. Many people visit temples during the Lunar New Year, seeking blessings and their star forecast. Temple visits are also considered good to resolve conflicts and bring blessings in the coming months.

Red, Firecrackers and the Tale of Nian

Why does Lunar New Year shine so brightly with red decorations and firecrackers? It all goes back to the legend of Nian, a fearsome beast.

According to the story, Nian terrorised a village until a wise old man scared it away using red banners, firecrackers and red clothes. To this day, people hang red decorations and light fireworks to protect their homes and bring good luck.

Prepping for the Big Day

Lunar New Year isn’t just about fun; it involves serious prep work. About a week before, families start cleaning their homes to sweep away bad luck. However, they avoid cleaning during the first five days of the new year to prevent washing away good fortune.

On January 23, people make festive cakes and puddings, known as ‘gao‘ or ‘gou‘. These treats symbolize growth and prosperity for the year ahead. Meanwhile, homes are decorated with red banners, featuring auspicious phrases to welcome luck and scare away Nian.

Lunar New Year’s Eve: The Feast

January 28, 2025, is all about food and family. Families gather for a reunion dinner featuring lucky dishes. Fish symbolises surplus, dumplings resemble gold ingots and puddings promise advancement.

In Southeast Asia, the meal often includes the ‘prosperity toss,‘ a dish of raw fish and vegetables. Diners toss it high with chopsticks, shouting wishes for the year. The messier the toss, the better the luck!

Lunar New Year’s Day: Gifts and Visits

The first few days test your social stamina. Families visit relatives and friends, bringing fruits and gifts. In return, they enjoy Lunar New Year treats and warm conversations.

Married people give red envelopes filled with money to children and unmarried relatives. These envelopes, called ‘hongbao‘ or ‘lai see’ symbolise protection from evil spirits and blessings for the future.

Day 3: Temple Time

January 31, 2025, is “Red Mouth Day,” believed to bring arguments. To avoid conflict, many people visit temples instead. There, they make offerings and pray for peace and harmony in the coming year.

Day 7: Everyone’s Birthday

February 4, 2025, is known as “Renri,” or the people’s birthday. It honours the day the goddess Nuwa created humanity.

Different regions celebrate with special dishes. In Malaysia and Singapore, the prosperity toss makes another appearance, while Cantonese communities enjoy dishes made with seven types of vegetables.

Day 15: The Lantern Festival

The Lunar New Year ends with a bang on February 12, 2025, during the Lantern Festival. Cities worldwide host lantern displays and fairs to mark the first full moon of the year.

In ancient times, this day was like Valentine’s Day. It was the one night young girls could go out, admire lanterns and meet boys. Today, it’s all about family, hope and welcoming spring with joy and light.

The Lunar New Year is more than a holiday; it’s a vibrant mix of traditions, stories and culture. Whether you’re enjoying festive foods, tossing prosperity salads, or admiring glowing lanterns, the Year of the Snake promises renewal and hope. So, if you’re someone celebrating, put on something red, share a meal and welcome the year with open arms!

Stay tuned to Brandsynario for the latest news and updates.