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PAS Awards 2018: Winners List & Event Highlights

The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018.

Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programmes of the marketing and advertising fraternity that honors ideas, strategy and creativity that works.

This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories, and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.

PAS Awards 2018:

The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager, BestSongs.pk, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names celebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.

The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiser and a musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.

PAS AWARDS 2018 WINNERS LIST

S. No CATEGORY CAMPAIGN TITLE BRAND COMPANY AGENCY
1 Art, Culture & Entertainment KB17 Karachi Biennale Karachi Biennale Trust Bond Advertising | Olive Digital | Art Tv Pakistan | Phenomena | Express Media Group | Architecture Design Art (ADA) | FM 89
2 Agriculture & Related Industries Aam Aadmi Nahin Engro Fertilizer Engro Fertilizers Ogilvy & Mather Pakistan
3 Automotive, Transport & Allied Industries Onwards it is Toyota Fortuner Indus Motors Company IAL Saatchi & Saatchi | Creative Chaos | Digitz
4 Beverages Cold Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz
5 Confectionery & Snacks Knorr Noodles Boriyat Busters Knorr Noodles Unilever Pakistan Lowe | MindShare | BBPR | Reactivate | Kinetic | Y Productions
6 Cosmetics & Personal Care Wedding Diaries Sunsilk Unilever Pakistan JWT  Mindshare Pakistan, Team Reactivate
7 Culinary Zarra Zarra Khalis Shan Salt Shan Foods Limited Ogilvy & Mather
8 Fabric Care, Home Care and Furnishing Neki Ek Ibadat Surf Excel Unilever Pakistan Mullen Lowe Rauf  Mindshare Pakistan, Body Beats Public Relatons (BBPR), Empact Activations
9 Hotels, Fast Food & Resturants Open Door McDonald’s MC Donalds Manhattan Communications (Pvt) Ltd
10 Hospitals, Health care & Hygiene Strepsils Stereo Strepsils Reckitt Benckiser Pakistan Adcom ZenithOptimedia | Talking Point
11 Ice Cream and Desserts Cornetto 2017 Cornetto Unilever Pakistan BBPR
12 Media iflix Launch iflix Iflix Pakistan GroupM | Walnut | Reactivate
13 Public Service & CSR Bridal Uniform UN Women UN Women BBDO Pakistan
14 Telecommunication Hardware and Consumer Electronics JAGAH BANANE MEIN CHAMPION PEL – Pak Elektron Limited (Pvt) Pak Electron Limited Red Communication Arts | Maxus Global (Group M)
15 Telecommunication Service & Internet Providers Djuice VOGON Djuice Telenor Pakistan Adcom Leo Burnett | OMD Pakistan
16 Textile, Fashion & Accessories #MeinPerfectHoon Gul Ahmed Gul Ahmed Textile Mills Limited Adcom Leo Burnett | Group M
17 Best in BTL Jazz Rising Stars 2 Jazz Jazz IAL Saatchi & Saatchi, Iris Digital, Blitz Advertising (Pvt.) LTD, Lahore Qalandars
18 Best in Digital Lipton Chotu Lipton Unilever Pakistan Symmetry Digital, Mindshare, DDB
19 Best in PR Media Campaign on Tax Rationalization Telenor Pakistan Telenor Pakistan Media Matters
20 Campaign for Good #SaluteAllMothers McDonald’s Pakistan McDonald’s Pakistan Manhattan Communication PVT LTD
21 Best in Corporate Communication HBLPSL 2017 HBL HBL J.Walter Thompson
22 Media Innovation Knorr Noodles Boriyat Busters Knorr Noodles Unilever Pakistan Lowe | MindShare | BBPR | Y Productions | Reactivate | Kinetic
23 Passion for Pakistan Azadi Mera Libaas Bonanza Satrangi Bonanza Garments Ogilvy & Mather
24 Seasons Special #SaluteAllMothers McDonald’s Pakistan McDonald’s Pakistan Manhattan Communication PVT LTD
25 Best in TV DC Inverter AC Kenwood RNI Electrical Appliances (Pvt.) Ltd. Arey Wah
26 Best in OOH Rekab Rekab Rekab Namaagahi
27 Best in Print The Dawn of Pakistan 1906-1948 DAWN Dawn Media Group Xpert Services
28 Top Brand 2017 Suzuki Suzuki Pak Suzuki Motor Co. Ltd Orientm McCann
29 Best Nationally Originated Campaign Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz
30 Campaign of the Year Taking on Tea Coca Cola Coca Cola Export Corporation Soho Square | Starcom | Kinetic | Digitz

The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, the Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.

The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.

A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.

Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi, Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.

Mehwish Hayat’s Smoking Picture Sparks Outrage On Social Media

mehwish hayat

It seems like our actresses have made a mission to slam the concept that women who smoke are ‘characterless’, because of course according to some naysayers, smoking kills men’s lungs and women’s character.

When Mahira Khan’s pictures while smoking alongside Bollywood actor Ranbir Kapoor went viral on social media, the male chauvinists bashed the starlet for being herself.

But luckily, there were many people on the internet, which included the majority of celebrities, who showed support to Mahira Khan and tried to address that smoking is something very personal and we are nobody to criticize her.

When Mahira Khan was wrongly abused because of her snaps TWICE, it seems like the Pakistani actresses are trying to break this taboo by doing just what is least expected of them.

Last week, the Baaghi star Saba Qamar posted a picture on her Instagram account with a lit cigarette in her mouth, sending the message that smoking is injurious to all, not only women.

And today, we saw a Mehwish Hayat picture in which she is seen smoking.

As usual, the internet threw its barbs at Mehwish Hayat as well because we just can not tolerate a woman to smoke in public.

But we know that this diva does not care at all

What do you think about Mehwish Hayat’s latest snap? Let us know in the comment section below.

Renault Pakistan Website Officially Launched!

Renault Pakistan Website

International automotive giant, Renault was eyeing Pakistan’s auto market for some time now. With the partnership with Al-Futaim (UAE) the company has made its first step of launching their vehicles in the country, by launching the Renault Pakistan Website.

Previously, Prime Minister Shahid Khaqan Abbasi had met with Chairman and CEO Renault-Nissan, Carlos Ghosn at the World Economic Forum (WEF) in Davos and invited Groupe Renault to consider Pakistan as their next investment destination, which they took positively.

Renault Pakistan Website

Now, the Renault Pakistan Website is proof that something great is in store for the sector within the country as other international manufacturers including KIA and Hyundai are also going about their plans to bring their vehicles to Pakistan.

Previously, Renault was in talks with Ghandhara to bring their Duster SUV to the country, however, the association did not work out for the French automaker, thus they then partnered with Al-Futaim.

KIA Lucky Motors Website Officially Launched in Pakistan!

 

Mustafa Mert Koç: Pakistanis Are Obsessed With the New Turkish Sensation

It is no secret that Pakistanis are obsessed with Turkish talent.

From their dramas, movies, celebrities, singers and even their style trends, we literally adore the Turks and their LIT culture.

Not to forget, their drama actors are really irresistible! Now yet another hottie from Turkey has caught social media attention.

Meet Mustafa Mert Koç – The latest social media star that has captured millions of hearts and has women (and some men) swooning over him.

😀😊😏

A post shared by MMK🇹🇷 (@mustafamertkoc) on

His good looks have got all the hearts (young and old) fluttering and users just can’t seem to get enough of this charmer.

A post shared by MMK🇹🇷 (@mustafamertkoc) on

One of his videos recently went viral on social media where he is seen singing in his car. The video has gone on to capture the attention of the audience in a relatively short time.

Here is the video that is stealing everyone’s hearts!

Enjoy

A post shared by MMK🇹🇷 (@mustafamertkoc) on

While somewhat of a mystery to those who are unaware of who he really is, we have got all the juicy inside info on this hottie!

Curious to get the “scoop” on this heartthrob? Then keep reading!

Facts About Mustafa Mert Koç

  • Born in 1994
  • Height 5’9
  • From Turkey
  • Social media star
  • Actor
  • Loves to sing but acting didn’t come naturally to him
  • His family didn’t support his acting dreams at first
  • Has worked in the following films:  Kolpaçino 3. Devre (2016), Hayat Bazen Tatlidir(2016) and Ketenpere (2017)

Here are some more pictures for you to drool over.

#sunshinemakesmehappy#herkeseiyihaftasonlari#happysunnyfriday🌞

A post shared by MMK🇹🇷 (@mustafamertkoc) on

#birpazarkahvaltisi#happysunnysunday#goodvibes🌞

A post shared by MMK🇹🇷 (@mustafamertkoc) on

Loading✋🏻😊

A post shared by MMK🇹🇷 (@mustafamertkoc) on

Mustafa has certainly won us over with his amazing voice and insanely good looks. What do you think of this social media phenomena?

Stay tuned to Brandsynario for more updates and news.

7 Home-made Summer Drinks to Beat the Heat

The year’s harshest weather is upon Pakistan and is showing no signs of cooling down!

The hot temperature can cause severe dehydration, exhaustion and mess up the digestive system. While there is no escape from the soaring mercury levels, some refreshing summer drinks are exactly what you need to stay hydrated and cool under the scorching sun.

Happy sippin’!

8 Summer Food Items to Keep You Hydrated

LASSI

The Holy Grail of all desi drinks, Lassi is a guaranteed solution to remain cool and refreshed throughout the day. Made with yogurt, a pitcher of scrumptious lassi will replenish the sodium that you lose while sweating in the sun.

Check out an old-style recipe of Lassi here.

[youtube id=”J4hzybXEKus”]

SUGAR CANE JUICE

Who doesn’t crave for a big irresistible mug of ice-cold, syrupy sugar cane juice when the sun is shining strong?  “Gannay Ka Juice” is magically invigorating and tastes like heaven, bringing instant coolness to a parched throat.

ganna

ROOH AFZA

Summer calls for a love affair with the refreshing rosy goodness – Rooh Afza. Especially when Ramadan falls during the hot months, the chilled thirst-quenching drink is the first sip of thousands of Rozedars after breaking their fast. It energizes you instantly, and we drink until we can take no more.

rooh-afza-400x240

WATERMELON JUICE

As the name suggests, watermelons contain about 92 percent of water in them. The sweet fleshy pink fruit contains Vitamin A and C that will protect your skin cells from the blazing rays of the sun. Luckily, fruit stalls are brimming with watermelons in the country and nothing will hydrate you more than an ice-chilled, popping pink glass of watermelon juice!

watermelon

SHIKANJABEEN

If you want to make your normal dose of H2O a bit more exciting, make yourself a tall glass of all-time, bubbly minty Shikanjabeen. The drink is said to be the classic summer cool-down. Its soothing flavors of breezy mint and zesty lemon create a bright and sunny combo, bound to revitalize your senses in this ultra hot temperature.

Shikanjabeen

CUCUMBER COOLER

Did you know that Cucumber has the highest rate of water in any solid food? When warm weather is being a total pain and you are lazy to make something too time-consuming, prepare a glass of ridiculously refreshing Cucumber cooler. Just blend a few cucumber slices, a hint of lime juice, mint leaves, sugar, and water and Voila! You have got yourself an excellent energizer.

View its video tutorial below.

[youtube id=”uDwLldc2MIk”]

MANGO SMOOTHIE

Mangoes have surely not hit the town yet, but they are about to and we can not wait for that! Whip up a super creamy, lip-smacking smoothie of ripe, juicy mangoes to energize yourself on a summery morning. We guarantee you that this exquisite, hydrating drink will keep you supercharged 24/7.

See its easy recipe here.

[youtube id=”7X5ngNjxZjs”]

So chug down more and more! Beat the heat and restock your power with the above thirst-quenching  hydrating potions. 

Olpers Introduces its Summer Treat – Olpers’ Lassi

New Visa Policy For UAE Transit Passengers

United Arab Emirates (UAE) has devised a travel plan to allow entry visas to transit passengers across all the airports across the peninsula

Now the extravagant experience of visiting Dubai is about to get more dynamic for transiting passengers. Dubai Airports has proposed ‘Microcosm of Dubai’ as part of Dubai 10X Initiative, overseen by Dubai Future Foundation.

According to Khaleej Times, Dubai is formulating a plan to enable transit passengers to leave the airport and tour the Persian Gulf hot spot.

HOW COOL IS THAT?

However, passengers who are in transit for more than four hours will get the golden ticket to travel the town. The rest will just have the opportunity to enjoy a “virtual tour” of the city.

The average spends for each visitor in transit is AED9.

As per latest statistics, up to 4.5 million passengers on average transit through Dubai International Airport monthly, with a target of 20 million by 2020.

Stay tuned to Brandsynario for more updates.

Enjoy 15 Rupees Deals Offered by Yayvo.com on its Second Birthday

Yayvo.com has turned two and its second birthday comes with a huge celebration all for the benefit of its customers. Keeping its tradition alive, Yayvo.com is back again this year with some very pleasant surprises for its customers.

Yayvo.com is already people’s favorite online shopping platform, and here are the deals being offered on this birthday, making it the best option to avail for online shopping. No wonder Yayvo.com has gained a lot of appreciation in the form of loyal customers. Here is how Yayvo.com is ready to give back all the love to its esteemed customers.

There are three flash sales offered by Yayvo.com which offer 15 products for Rs. 15! These flash sales will commence at 12 PM, 3 PM and 6 PM on 15th April respectively. Each of these flash sales has different products listed. Here are the some of the favorite products listed in each of these flash sales.

1st Flash sale at 12 PM

  • Iron DL-332
  • MI Powerbank 10000 MAH
  • Nova hair dryer 850
  • Audionic_Speaker Rex-65

2nd Flash Sale at 3 PM

  • Audionic 770
  • Cambridge Meat chopper
  • Audionic Speaker
  • Moss Green Embroidered Unstitched Kurti

3rd Flash sale at 6 PM

  • Dawlance Toaster
  • Dany power bank PB22
  • Dawlance Blender
  • Dany Tab

And this is not all! Yayvo.com is also holding a lucky draw for everyone. Enter your order number in the lucky draw to win Motor Bike.

Bennigan: Popular American Restaurant Launching in Pakistan

bennigan pakistan

Bennigan’s has long been one of the most popular American restaurant brands across the globe. Its focus on chef-driven food, innovative drinks, and friendly Irish hospitality has helped it stand apart from other concepts that have come and gone over the years.

On St. Patrick’s Day, Bennigan’s – the largest Irish-themed casual dining brand in the U.S. – executed a Master Franchise Agreement with Baila Group of Companies to open four locations in all the major cities of the Islamic Republic of Pakistan. The first of these locations are expected to open within a year’s time in Punjab, Pakistan.

bennigan pakistanbenni

The current plan is to expand into the Islamic Republic of Pakistan, but the Baila Group of Companies is also looking into the growth and demand of bringing Bennigan’s into other central Asian markets.

“We are confident that Bennigan’s will be enthusiastically embraced in Pakistan,” said Junaid Parvez, Deputy Managing Director of Baila Group of Companies. “We chose to franchise with Bennigan’s for a variety of reasons. Bennigan’s has an impressive history of success internationally thanks to its distinct atmosphere, architecture, and the food is truly phenomenal. The brand has a very compelling ROI and offers a world-class level of support and training. Possibly the biggest reason for why we chose Bennigan’s was because of the heartwarming memories that I cherish from frequently visiting Bennigan’s when I was a child. We want to share those memorable experiences with everyone in Pakistan.”

The Baila Group of Companies is based in Sialkot, Pakistan. Its main business includes agriculture, rice processing and export, and ceremonial halls. The owners of the Baila Group also have a prominent presence in the construction industry of the state of Qatar.

“The Pakistani market is limitless,” said Parvez Iqbal, Managing Director of Baila Group of Companies. “And all of us Pakistani’s that are overseas have an obligation to show the Pakistani people what the world has to offer.”

The menu in the new restaurants will be strict to Pakistani culture and religion. The entire menu will be Halal; pork and alcohol will not be offered.

“We simply couldn’t ask for a better franchise partner than Junaid to introduce our brand to Pakistan,” said Paul Mangiamele, Bennigan’s President & CEO. “Bennigan’s is one of the few American brands that is just as popular overseas as it is at home. That’s because of extraordinary franchisees like Junaid who have a passion for ‘bleeding green’ and understands the importance of delivering memorable dining experiences to every guest, every meal, every day.”

The chef-driven neighborhood restaurant chain renowned for its generous portions and Irish hospitality is redefining casual dining across the United States and in locations throughout Mexico, Central America, Asia and the Middle East.

Since the end of 2012, the company has opened new franchise locations in Clarksburg and Frederick, Md.; Sacramento, Calif.; Melbourne, Fla., Lexington, Ky.; Veracruz, Mexico; Larnaca, Cyprus; Obarrio, Panama; Doha, Qatar; Dubai, UAE; and a corporate location in Panama City, Fla.

Additional restaurants are planned for Florida, Tennessee, Texas and South Carolina; and internationally in Mexico, Central America, Bahrain, Australia and India

Iqrar ul Hassan’s Epic Reply to Trolls on His Second Marriage

We all know that T.V Personality, Iqrar Ul Hassan is married to Qurat ul Ain and the duo have an adorable son, Pehlaaj. However, in yet another social media drama, the news the anchor’s second marriage has created a furor on the internet.

It all started a few months back when fans started seeing an increasing number of pictures of Iqrar and Fara together. And of course, people are bound to poke their nose to know what is cooking.

On a vacation with his first wife and son, he shared images of his trip on his account. That’s where one of his followers questioned him about Fara’s presence on this family trip.

A follower posted a picture that Iqrar had shared on his account asking him what Farah had been doing on a family trip.

To which, Iqrar promptly replied that she is his wife.

But the questioning did not stop there and went on to further accuse him of hiding his marriage to Fara.

In response, Iqrar posted pics of his first wife and Fara together, slamming all haters like a boss!

 

Picture of Qurat ul Ain and Fara Yousaf.

iqrar ul hassan and farah yousuf

Picture of Fara and his son (from first marriage) Pehlaj. 

iqrar ul hassan and farah yousuf

Meanwhile, Farah Yousuf was joyful that news is out and welcomed all the hearty greetings with love!

The two definitely look cute together! Check out some of their pictures below.

Here’s a look at the two at their Nikkah.

iqrar ul hassan and farah yousuf

Take a look at some pictures of the newly-married couple

iqrar ul hassan and farah yousuf

iqrar ul hassan and farah yousuf

iqrar ul hassan and farah yousuf

iqrar ul hassan and farah yousuf

iqrar ul hassan and farah yousuf

Our heartiest congratulations to the couple!

Stay tuned to Brandsynario for updates and news.

Patari CEO Khalid Bajwa Steps Down After Harassment Accusations!

 

Saba Qamar Smoking Ignites Social Media Uproar!

saba qamar smoking

We all remember how the ‘ghairat brigade’ trolled Mahira Khan left, right and center after pictures of her smoking went viral on social media, twice!

Not that it was any of their business, haters made it their life mission to teach the Humsafar haseena that ‘it is a sin for women to smoke’.

Chauvinist men turned their ‘sanskari’ mode on, bashing her for holding a cigarette, cause of course, ‘a cigarette damages men’s lungs and woman’s character’.

Igniting a massive social media fire, haters got irked by Mahira for what millions do daily. They shamed her and called her corrupt for some harmless pictures and till date, the episode still continues to be a controversy.

However, somebody needs to break this stereotype and tell the world that smoking is a personal choice, and does not determine someone’s character and is equally harmful for both men and women!

Seems like our Hindi Medium success-star, Saba Qamar has taken the task to crush this taboo for once and for all.

In a powerful Instagram post, the actress shut down haters who target women for smoking!

Rocking the cigarette between her lips, the savage starlet was spotted grooving to the radio like there is no tomorrow!

saba qamar smoking

And her badass caption is winning the internet:

Mard peeyein toh wah 😘
Hum peeyein toh haaaa 🤭
Tum khao toh chips 🍟
Hum khaain toh aaloo 🤢
Smoking is injurious to all, not only to women.😊

While the picture shows her smoking, Saba made it clear to her fans that she doesn’t smoke and was just for the photoshoot.

Well, the daring diva has made us fall in love with her all the more.

Nevertheless, keyboard warriors sharpened their weapons to attack her!

saba qamar smoking

But none of it will stop Saba conquering the world like the queen she is!

More power to our bold babe!

 

 

Hello! Orkut is Making a HUGE Comeback!

Orkut

Before Facebook and Instagram became the biggest social media platforms internationally, there once used to be a website which was dedicated towards connecting people, Orkut.

The platform had kids and adults of all ages hooked as they allowed everyone to stay in touch with one another over the internet, which as the easier way. You could write statuses, share testimonials, update your profile, and much more.

Orkut Is Coming Back As Hello

However, the social platform that saw a sudden downfall, and then in 2014, it saw the last of its days, or we thought it did. Fast forward to 2018, Orkut is ready to say Hello to the world once again!

Orkut is returning to the internet completely rebranded as ‘Hello’. The founder of the platform just launched Hello in India and has introduced the new and improved Orkut to the world.

With Facebook in hot waters after facing tremendous backlash over the data breach Cambridge Analytica scam, this is a very good opportunity for rivals to improve on their strategies and pull in users who are looking for an alternative platform.

Indeed, this is the perfect timing for Orkut to once again come out into broad daylight after 4 long years.

Are you ready to say goodbye to Facebook and Hello to Orkut?

Stay tuned to Brandsynario for more news and updates.

 

Massive Fire Breakouts in Al-Karam’s Bahadurabad Outlet!

In an unfortunate incident which occurred on the night of 12th April, Al-Karam’s Bahadurabad outlet was completely vanquished in a fire which had broken out in the 6-story building near Char-Minar Chowrangi.

Passerbyers had gathered around as they witnessed the huge outlet throwing out orange flames and smoke as firefighters tried their best to control the fire before it could spread across to Khaadi and Junaid Jamshed’s ‘J.’.

According to The Times of Karachi’s Facebook page, the outbreak injured 5 women, and fortunately, no fatal injuries or deaths have been reported.

Some sources are also saying that the fire had also found its way to Khaadi’s outlet, but was put out before extreme damage was possible.

Witnesses also shared their videos from the incident on different social media platforms to give insights about what had happened.

More than 8 fire brigade had arrived on the scene to rescue the civilians who were stuck in their homes as the fire continued to blaze.

https://youtu.be/FcWxpTJqXMs

The reason for the fire is still unknown, however, current reports suggest it started on the ground floor and worked its way up.

Have something to add to the story?

Stay tuned to Brandsynario for more news and updates.

HUAWEI Y7 Prime 2018 Puts the Market on Fire Again with Mystic Blue Colour

Following the resounding success of the HUAWEI Y7 Prime 2018, people can now pre-order the smartphone in a remarkable Mystic Blue colour.

The device has become a hot favourite in Pakistan coming out on top in the Middle East and Africa region. The first wave sold out within two days of the launch as youngsters thronged the market to get a HUAWEI Y7 Prime 2018 for themselves at an amazing price of PKR 19,999/-.

The HUAWEI Y7 Prime 2018 took the top spot of the entry-level segment, similarly as HUAWEI Mate 10 lite reigned the mid-range segment in the last four months.

“The HUAWEI Y7 Prime 2018 is truly popular and can be rightly called Pakistan’s favourite smartphone. People are visiting the market in droves to show their love for the device. Looking at their excitement, we’re surprising them with pre-orders for the Mystic Blue colour,” said Blueking Wang, Manager, Huawei Consumer Business Group.

HUAWEI Y7 Prime 2018 comes loaded with features that are unmatched by any other entry-level smartphone in the market. Youngsters are embracing this device for it has a 5.99” HUAWEI FullView Display that looks even better in the Mystic Blue shade at the back.

The 13MP+2MP dual rear camera is a treat for photography lovers. They can make their photos truly exciting with AR Lens (update available at the end of April 2018) that adds funny filters and animations to the images.

The smartphone runs on EMUI 8.0-based Android 8.0, which delivers a smooth performance through a superfast Octa-core chipset, 3GB RAM and 32GB of memory. The wide aperture lets the smartphone capture stunning imagery and crisp bokeh photos.

huaweiy7prime2018

It also has an 8MP front camera with Selfie Toning Flash that takes bright selfies while a ‘Translucent Light Lampshade’ rebalances lighting to make you look more vibrant and natural.

Apart from the innovative camera features, the smartphone has a host of other flagship features i.e. a high-precision Face Unlock, Fingerprint Unlock, a 3,000 mAh battery, which runs throughout the day, three-card slots to simultaneously support primary and secondary Nano SIM cards as well as a MicroSD card (optional) to 256GB, and a smart split-screen mode allowing users to multitask between selected apps at the same time.

Pakistan Ranked 54th Among Nations on Tobacco Smoking!

tobacco in pakistan

Pakistan has reached yet another milestone – but this time, for all the wrong reasons

According to the Minister for National Health Services, Regulations and Coordination, Saira Afzal Tarar, Pakistan was ranked 54th amongst 84 countries with the highest prevalence of tobacco smoking.

tobacco in pakistan

This is a major cause for concern and the figures that have been revealed are staggering.

According to the Saira Afzal:

24 million (19.1%) are using tobacco in different forms in Pakistan.

That accounts for 15.6 million adults who currently smoke tobacco while the other 9.6 million adults use smokeless tobacco, Saira added.

According to the Pakistan Health Education Survey 1999, every day 5000 Pakistanis are admitted to the hospital due to tobacco use.

With the cost of smoking amounting to Rs. 143.209 billion and 160,189 deaths are a caused by the use of tobacco, the figures are a cause for concern.

Efforts have been made to control that and according to the minister, early detection and treatment of diseases caused by tobacco use were done in hospitals.

She said that Capital Administration and Development Division (CADD) and the provincial governments are taking steps for early detection and treatment caused by tobacco use.

According to her, the ministry has taken various steps to increase awareness among the masses. This includes mass media campaigns on tobacco control with the assistance of World Lung Foundation (2015, 2016). And with the support of the Federal Film Censor Board, a pilot advocacy campaign in cinema theaters across Pakistan.

In this campaign, two tobacco control messages, “Alive” and “Sponge” have been disseminated to all cinema THEATERS to air/broadcast them during their shows regularly.

 

What are your views on this news?

Stay tuned to Brandsynario for all the latest updates and trends.

Jawani Phir Nahi Ani 2 Cast Gets a Shout Out by a Bollywood Star!

 

 

New Thar Mai Bakhtawar Airport Launched!

New Thar Mai Bakhtawar Airport

Bilawal Bhutto Zardari, Chairman of Pakistan People’s Party (PPP), inaugurated the new Thar Airport or the new Mai Bakhtawar Airport.

Tharparkar, the biggest district of Sindh, is amongst the 29 districts located in Sindh, Pakistan.

SINDH: Recently-completed Thar Airport at Tharparkar constructed by Pakistan's Civil Aviation Authority at a cost of Rs….

Posted by Pakistan Development News on Saturday, March 31, 2018

 

The airport is spread over an area of 1000 acres and has taken four years to be completed, costing around Rs. 1 billion.

All You Need to Know About Mai Bakhtawar Airport

Mai Bakhtawar Airport

Initially, the airport was to be named as Thar Airport and the insignia had also been installed atop the departure and arrival lounges.

However, it was later renamed after a peasant leader Mai Bakhtawar Lashari. She passed away on June 22, 1947, near the Jhudo town of Mirpurkhas district, fighting a feudal lord.

According to an official, the runway of the airport is 3 km long. The airport is said to consist of the newest and up-to-date machinery and equipment.

Mr. Bhutto-Zardari, Sindh Chief Minister Syed Murad Ali Shad and other senior officials of the party and Civil Aviation Authority (CAA) were also present at the inauguration.

The spokespersons for the CM House and Sindh Engro Coal Mining Company (SECMC) stated that the PPP chairman would be visiting various sites of the Thar Coal project’s block-II after the ceremony along with the mining field and model village.

What are your views on this?

Stay tuned to Brandsynario for more updates.

New Gwadar International Airport Construction Likely to Begin This Month!

 

GSMA Launches Global Mobile Money Certification Scheme

At the Mobile 360 – West Africa event, the GSMA announced the launch of the GSMA Mobile Money Certification, a global scheme for mobile money providers to offer safer, more transparent and more resilient financial services to millions of mobile money users around the world.

The certification relies on an independent assessment of a mobile money provider’s ability to deliver secure and reliable services, to protect the rights of consumers and to combat money laundering and terrorism financing.

The certification is designed to enhance consumer trust and accelerate commercial partnerships by setting a high bar to which all providers can aspire.

“The GSMA Mobile Money Certification is a consumer-focused initiative, aimed at giving customers confidence that a provider has taken steps to ensure their funds are in safe hands, their rights are protected and they can expect a high level of customer service,” said John Giusti, Chief Regulatory Officer, GSMA.

“With over 690 million accounts globally, the mobile money industry is having a clear impact on the global effort to expand financial inclusion, providing access to life-enhancing financial services and serving as a gateway to the digital economy. Mobile money is directly advancing 13 of the 17 Sustainable Development Goals by facilitating access to essential services such as health and education, providing employment opportunities and reducing poverty.”

The certification scheme follows a three-year consultative process led by the GSMA, which worked together with providers in Africa, Asia, and Latin America to understand the challenges of their business and assemble best practices from these markets.

Certification is open to all mobile money providers, whether they are a mobile operator, a bank or other type of payment service provider. Orange Côte d’Ivoire, Safaricom (Kenya), Telenor Microfinance Bank Ltd. (Easypaisa Pakistan), Tigo Tanzania and Vodacom Tanzania are the first to be certified, covering 98 million accounts in four markets.

The certification promotes the application of consistent risk mitigation and consumer protection practices across key areas of business. The requirements include a set of eight high-level principles and 300 detailed criteria covering issues such as security, consumer rights and the prevention of money laundering, financing of terrorism and fraud.

The Certification criteria complement providers’ compliance efforts, but goes beyond regulation in its detail and scope, defining and promoting industry best practices in detail. Responsible business practices are essential to help regulators achieve their goals around financial inclusion, stability, integrity and consumer protection.

The operational management of the certification is contracted to an independent scheme operator, Alliances Management, which has responsibility for training and overseeing independent assessors to ensure all assessments are consistent and objective. The benchmark for achieving certification has been set high to serve as an aspiration to all providers and a pass mark of 100 percent is required.

For further information on the scheme please go to the following link www.gsma.com/mmc.

JS Apni Cricket League Application Sets Milestone in Pakistan!

Missing Pakistan Super League (PSL) 2018?

The thrill and the excitement of every match left the nation’s cricket enthusiasts hooked to the tournament. Now that the championship is over, we can not stop applauding at how successful PSL 3 turned out to be.

However, PSL 2018 also had a partner to accompany it during this victorious voyage- JS Apni Cricket League!

Adding more adrenaline to the PSL fever, JS Bank- one of the fastest growing and most innovative financial institutions of Pakistan- launched JS Apni Cricket League application under their #ApniToNikalParri campaign!

The Response? Unbelievable!

JS Bank had timed the launch of their app so perfectly that it became an instant hit given that cricket season had just kickstarted

The savvy game received an overwhelming response mainly because of the fantastic prizes the company gave out- including the magnificent beast ‘Audi A3’!

In just 33 days, as many as 350k individuals had downloaded JS Apni Cricket League, playing the exhilarating game to get their hands on the new set of wheels.

Not just that, the jazba of the cricket-loving nation was so intense that JS Apni Cricket League successfully ranked 2nd under ‘top free games’ on Google Play Store!

It also got a very phenomenal feedback with a brilliant ranking of 4.1 in just less than 30 days.

Providing Services You’ll Forever Remember

Not only did the JS Apni Cricket League kept gamers intact to their junoon for the sport, the application also made sure that all services were available to the users for a smooth experience.

The JCash Wallet Helped Users with Various Transfers Including:

  • Purchasing boosters for the JS Apni Cricket League mobile game
  • Executing over-the-counter fund transfers
  • Withdrawing money from accounts through a network of over 30,000 retailers
  • Paying bills online
  • Availing mobile top-ups
  • Utilzing the facility of JCash digital transaction and many more.

Winner of Audi A3 Announced!

Throughout the PSL season, we saw many people win some really amazing stuff, from Samsung handsets to tickets, tablets, LED TVs and even tickets to Turkey! However, the most awaited result was of course for the Audi!

Ladies and gentlemen, please give a huge round of applause for Asad Ali!

Kudos to the financial powerhouse for launching the innovative app and making it big at Google Play store. It is no less than a massive achievement for Pakistan and national cricket.

Free University in Pakistan, Akhuwat, to Kick-Start Operations this Summer!

akhuwat university

Education seems to be getting expensive day-by-day as institutes keep increasing their fees. Akhuwat University, Pakistan first free university, is helping students who are unable to afford to go to renowned institutes who mint money.

Chairman Akhuwat Dr. Amjad Saqib emphasized on educating while saying; “We are establishing Akhuwat University which will be the first free university of Pakistan with quality higher education.”

Akhuwat University

Top Universities of the Islamic World: 12 Pakistani Institutes Make it to the List!

He further added that the project costs around RS.45 crore and will be fully operational in August 2018. There are also other institutes which operate for free under the ‘Akhuwat’ banner.

Dr. Amjad Saqib disclosed that “Akhuwat schools, college, Akhuwat first Faisalabad Institute of research, science & technology and management are the main feature of our education programme.”

As per Dr. Amjab Saqib, “Poverty is not just lack of resources; it is a deprivation of social justice and morality – Poverty in its worst form is hopelessness.”

We appreciate how Akhuwat and other operations the banner are taking care of such important factors as educational is the right of every man, woman, and child in Pakistan. Nonetheless, it is also something which will help one get better opportunities and a better lifestyle in the future.

What do you think about this new institute?

Stay tuned to Brandsynario for more news and updates.

Prime Minister Youth Internship Program 2018 Phase 2: Registration Details

Jawani Phir Nahi Ani 2 Cast Gets a Shout Out by a Bollywood Star!

‘Jawani Phir Nahi Ani 2’ is all set to hit the silver screen soon and we just can’t wait for the potential blockbuster!

But what has increased our excitement, even more, is a special shout-out that the team received from a handsome hunk across the border.

Bollywood actor Varun Dhawan was seen wishing the team good luck in a video that has gone viral in a relatively short time.

In DXB for the October world premiere . It’s truly my first global film 🎥

A post shared by Varun Dhawan (@varundvn) on

Varun in the video message on Twitter expressed his excitement for the release of JPNA saying,

“I wish you best of luck for Jawani Phir Nahi Ani Part 2, (I know) you have been filming it in Dubai, UAE, best of luck for the release.”

Watch his shout out here!

‘Jawani Phir Nahi Ani 2’ is a sequel to 2015 blockbuster ‘Jawani Phir Nahi Ani’ and the cast is seen traveling to exotic locations for the shoot.

The film will boast a mega star cast. Apart from Humayun Saeed, Vasay Chaudhry, Uzma Khan, Sarwat Gilani, Ahmed Ali Butt, Fahad Mustafa, Mawra Hocane, and Kubra Khan will be seen sharing the screen space.

The shoot has started and all over social media, we are saying behind the scenes of the cast working and having fun.

All set to release on Eid-Ul-Azha 2018, here is a look at the poster of ‘Jawani Phir Nahi Ani 2’.

Mark Your Calenders #jawaniphirnahiani2 #Jpna2 #EidulAzha2018 😻🔥

A post shared by Team Humayun Saeed❣️ (@humayunsaeedfc) on

Stay tuned to Brandsynario for more updates.

Amazon in Pakistan to Make Trade with India Easier?

amazoninpakistan

Pakistan is known to have one of the fastest growing e-commerce markets around the world. Looks like Amazon in Pakistan finally happening!

With giants like Alibaba group eyes to enter the markets, Amazon has found a way to make its mark via Pakistani domain Clicky.pk. Currently. it owns 33% of the website which is widely used for buying and selling across the nation.

If the e-commerce giant increases their stake in the website, Indian sellers will have an opportunity to sell their merchandise via Amazon in Pakistan. If so, this might just bring the two nations together on the platform of trading.

amazon in pakistan

One of the people aware of the ongoing negotiation said, “If a transaction (between Amazon and Cicky.pk) goes through Indian merchants can sell more goods in Pakistan, which can be routed through Dubai, where Souq is based.”

As per a source, “Several Indian FMCG products are popular in Pakistan. But a major chunk of products is raw material, unbranded food item, clothing, and jewelry. Typically, most of these products are routed through Dubai and the big traders in Karachi who import these products, from where they are distributed across the country.”

Around 1200 Indian products are not allowed to be imported from India to Pakistan, the only way this can be executed is if the trade happens through a third-party mainly Dubai or Afghanistan.

On the other hand, Clicky.pk is a competitor of Dara.pk which might be acquired by Alibaba soon, if so, Amazon will have platforms to give their rivals a tough time to compete.

As of now, nor Amazon or Clicky.pk have not confirmed or denied this news.

What do you think about this?

Stay tuned to Brandsynario for more news and updates.

Aamir Liaquat Returns to BOL Network AGAIN!