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PTCL Smart TV App Nominated for GSMA’s Global Mobile Awards 2016

Glomo-Awards

A proud moment for PTCL as its Smart TV Mobile App has been nominated for the GSMA Global Mobile (GLOMO) Awards in the ‘Best Mobile Application (Film, TV or Video)’ category.

PTCL’s Smart TV app is a first of its kind amongst other nominees that is valued for integrating live TV broadcasts with handheld devices such as smartphones, laptops and tablets, and this nomination is indeed another feather in PTCL’s cap. This global nomination is a proof that PTCL has come a long way in internet and multimedia.

Adnan Shahid, Chief Commercial Officer PTCL, commented on this nomination:

“Winning a global nomination in any category is a matter of pride for PTCL and the people of Pakistan. Digital Entertainment is a core focus for us at PTCL. We understand the need for people to have entertainment on the go. PTCL Smart TV App adds that level of convenience to the lives of people in Pakistan. We made a conscious decision to allow the Smart TV app for all internet users of Pakistan. We will continue to work harder to maintain this momentum by bringing new world-class products.”

PTCL Smart TV-Brandsynario

It has not been too long to the Smart TV feature being introduced by PTCL. The app has now been acknowledged globally as well. For having unique features of Live TV channel’s broadcast, video on demand, video recording of TV programs, films, and much more, Smart TV app has become the choice for broadcasters and producers to increase the reach of their exclusive content.

Facebook Upgrades Newsfeed to Prevent Clickbait

It can be downloaded on Android and iOS devices and recently a PC-accessible version of Smart TV App has also been added for desktop users.

21st GSMA Global Mobile Awards will be held in Barcelona this year from February 22nd to 25th and an overall 930 entries have been received so far. These annual awards honor the efforts and initiatives being taken globally for creating greater connectivity and accessibility.

PTA To Develop C-EIR Type Approval System To Ensure Transparency In Pakistan

Stay tuned to Brandsynario for more updates!

PM Inaugurates CPEC Route Motorway in Balochistan

Prime Minister Nawaz Sharif on Wednesday inaugurated 193-kilometres long Gwadar-Turbat-Hoshab Motorway in Balochistan. The portion of motorway, mostly constructed by engineers of Frontier Works Organization (FWO) to serve all Gwadar-bound traffic, is a vital part of western, central and eastern routes of China-Pakistan Economic Corridor (CPEC).

Addressing the inaugural ceremony, he said the government is constructing a network of roads to connect all parts of the country with each other for development. “These projects will bring huge benefits for the country and it will also connect Pakistan with Central Asia, China and Afghanistan,” the PM said.

The Prime Minister said the project has great importance for the development of the country. He said Balochistan is being given preference for development, and equal allocations are being made for the province.

Pakistan to Hand Over Gwadar to China on Nov 11

He also announced three road projects, saying that Quetta-Khuzdar highway will be dualised, and work on Baseema-Khuzdar, Shahdadkot highway and Bela-Awaran highways will start soon. Nawaz Sharif said several projects have been initiated to link Gwadar with the rest of the country.

The Prime Minister referred to mega projects like Diamer Bhasha dam, Dasu Dam and Bunji project and said each of them would generate 4000 mw of electricity. Nawaz Sharif lauded Army Chief General Raheel Sharif for his wholehearted support for addressing problems of Balochistan and welfare of its people.

Pakistan to Build World’s Largest Solar Park in Cholistan Desert

The 870 km motorway has been completed with the cost of 13 billion rupees in 18 months. According to ISPR, Chief of Army Staff (COAS) General Raheel Sharif arrived at Hoshab today to inspect the new roads being built by army engineers and FWO with an “amazing pace and quality of work.”

The army chief held meetings with Governor, CM and Chief Secretary Balochistan before the inauguration.

Pakistani Justin Bieber Found in Gilgit

A young boy named Junaid Alam from Gilgit is making waves on social media with his amazing singing talent. He resembles Justin Bieber, but is crazy about Wiz Khalifa. With captivating vocals, good pronunciation, this young boy is stunning everyone with his songs.

He recorded Fast and Furious song ‘See you Again’ by Wiz Khalifa that was a tribute to late actor Paul Walker. He sang the song impeccably with all the rap part of the song.

Punjab’s “Justin Bibis” Video Viewed Over 2 Million Times!

See the video here:

[dailymotion id=”x3lz3fj”]

He is currently studying in school and loves to sing songs all the time. He aims to become a singer and make a name for himself and for his country.

Justin Bibis Root for Coca-Cola in ‘Phir Se Game Utha Dain’ Anthem

There have been many stories about singers and actors look alike, but Junaid Alam has got both looks as well as talent.

FATA To Get Telecom Services By Year End?

FATA

 

The Government of Pakistan may allow SCO’s (Special Communication Organization) operations in FATA in order to facilitate the region with quality telecom services.

Currently, Ministry of Information Technology (MoIT) and Pakistan Telecommunication Authority are evaluating all technical aspects and possibilities in accordance with the approval of extending SCO’s operational mandate to FATA.

FATA lacks telecom facilities because the private telecom operators are unable to provide their services due to security concerns; the severe weather conditions also hinders the development and maintenance of the telecom infrastructure in this region. However, the strategic significance of the area has pushed the government and the Ministry of Information Technology for a viable solution for this issue.

FATA-SCO.Brandsynario

The SCO is ready to take up this challenge; it was established in 1976 following the directives of the Prime Minister (Zulfiqar Ali Bhutto) with an objective of development and maintenance of  telecom infrastructure in Azad Jammu & Kashmir (AJ&K) and Gilgit-Baltistan (GB).

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Till 2005, SCO was the only telecom service provider in these two regions (AJK & GB); however after earthquake private telecom companies expanded their services to the region.

According to the reports, SCO has been very successful with its services in the region and holds a remarkable record, which is why the government of Pakistan is likely to extend its mandate to FATA.

At present, the total customer base of SCO in AJK and GB (areas with low population density) is 971,617. Service wise breakdown is provided below:

  • PSTN: 61,819 customers
  • GSM: 850,444 customers
  • WLL: 51,000 customers
  • DSL: 8,247 customers
  • DXX: 107 customers

Bank Alfalah and Unionpay Joins Hands To Launch Debit Cards In Pakistan

Stay tuned to Brandsynario for more updates.

Karachi Literature Festival 2016: Event Details & Highlights

Karachi Literature Festival (KLF) is one of the key literature festivals that takes place in Pakistan. Over the span of six years, the organizers of this festival have shown staunch determination to make it happen year after year. Continuing its legacy, the seventh edition of KLF is going to start this weekend i.e. on February 5th and will continue till February 7th. The entry to the festival is free and open for all.

KLF will kick off on Friday at 10:00 am at the Beach Luxury Hotel with an inauguration ceremony, in which the founders of KLF, Ameena Saiyid and Asif Farrukhi will give their welcome speeches. This will then begin the spate of book launches, readings, speakers note and many more literary activities.

With each year, KLF is getting bigger and better. In addition to powerful literature work, the festival now seeks to incorporate and bring in the core essence of performing arts as well. With more than 300 authors, speakers and moderators and a number of exuberant performances by artists, the 7th edition of KLF is definitely an event we should all look forward to.

To make your decision easy about which day you should go to visit the festival, we have sorted out things to look forward to on each day of the festival. Have a look and decide which day suits you the most. Who knows, you may end up going all three days.

Things to look forward to at Karachi Literature Festival 2016:

Day 1  

The first day of any festival remains slow as everything needs time to pick up the pace, but with exciting chats, book readings and performances, the day 1 of KLF is no short of fun and literary power.

  • 3:45 pm to 4:45. No Borders between Performers: Manto’s director Sarmad Khoosat will indulge in a conversation with Indian film director and actor, Nandita Das.
  • 5:00 pm to 6:00 pm. Abhi Tau Main Jawan Hoon: A tribute to Malika Pukhraj will be presented with Tahira Syed and Arshad Mehmud
  • 6:15 pm to 7:15 pm. Desi Stand-up Comedy by Sanjay Rajoura
  • 7:30 pm to 9:30 pm. Musical Evening: Talented Zoe Viccaji and Vidya Shah will take stage to entertain the attendees

Day 2

The day 2 of the festival has amazing things in store for people. From a number of book launches to enlightening talks there is something for everyone.

  • 11:15 am to 12:15 pm. Photography in the Age of Art: There is no better way to know about photography art than by engaging in a conversation with ace photographers like Rafeeq Ellias, Amean J., Tapu Javeri, Arif Mahmood, and Emaan Rana.
  • 12.30 p.m.–1.30 p.m. From Life to Reel: Veteran actors from India like Nandita Das and Anupam Kher will talk about their journey from real life to reel life.
  • 3.00 p.m.–4.00 p.m. Pakistani Cinema Strikes Back: Nimra Bucha, Sania Saeed, and Tipu Sharif will discuss new-age cinema and its revival.
  • 5.30 p.m.–6.30 p.m. Aik Sham Anwar Masood kay Naam
  • 5.30 p.m.–6.30 p.m. Ismail ka Urdu Sheher featuring Sara Haider, Saad Irfan, Zohaib Kazi, Kamal Khan, Anas Riasat, Omran Shafique, and Zoe Viccaji
  • 6.45 p.m.–9.15 p.m. Manto, the Movie: A screening followed by Q&A session with Sarmad Khoosat, Nimra Bucha, Sania Saeed, Talha Mufti, and Shahid Nadeem

Day 3

  • 1.45 p.m.–2.45 p.m. Book Launch by Lifebuoy: 28 Days Tapu Javeri, Arif Mahmood, Malika Abbas, Tahera Hasan, Sadiah Pal, and Shakil Rizvi will be present at the launch while the event will be moderated by Sanam Saeed
  • 4.15 p.m.–5.15 p.m. Kucch Bhi Ho Sakta Hai: Ashok Chopra in conversation with Anupam Kher
  • 4.15 p.m.–5.15 p.m. Omayr Aziz Saiyid in conversation with Hina Rabbani Khar
  • 5.30 p.m.–6.30 p.m. Meeting Points, Melting Pots: Frieha Altaf, Sonya Batla, Arshad Faruqi, and Sadaf Malatere
  • 8.00 p.m.–9.00 p.m. Stand-up Comedy by Saad Haroon

In addition to the above highlights of the day, there are many more events of book launch, talks and book reads. For complete list of authors and events see KLF website here.

Fast & Furious 9 & 10 Films’ Release Date Revealed

Vin Diesel has confirmed that the “Fast & Furious” saga will stretch to 10 films. The star took to Instagram to reveal the release dates of the action franchise’s ninth and 10th installments.

“Fast & Furious 8” is set to hit cinemas on April 14, 2017, with “Fast & Furious 9” following on April 19, 2019. The series will go out with a bang, with the release of a 10th film scheduled for April 2, 2021.

A post shared by Vin Diesel (@vindiesel) on

The franchise has seen global box office success since the release of its first movie, “The Fast and the Furious”, in 2001.

Fast & Furious to End with Trilogy, Vin Diesel Confirms

Bank Alfalah and Unionpay Joins Hands To Launch Debit Cards In Pakistan

Bank-Alfalan-and-Uionpay-collaborate

Unionpay International and Bank Alfalah have entered a contractual agreement to issue debit cards in Pakistan. Following this agreement, Bank Alfalah will be issuing several debit card categories across different customer segments initiating with branchless banking option.

Unionpay international provides support to 5 billion debit and credit cards worldwide across different customer segments.

Taking facilitation from Bank Alfalah’s local expertise and Unionpay’s global experience, both firms will operate collaboratively to create and launch creative, secure and globally accepted payment services and products in Pakistan.

Bank-Alfalan-and-Uionpay-collaborate

Mr. Shuan Ghaidan, Director of Products UnionPay International said,“This partnership between UnionPay and Bank Alfalah has further endorsed the ties between China and Pakistan. This new offering of Branchless Banking Product reflects the commitment to finding innovative ways to meet the evolving payment needs and is setting trends in Pakistan digital payment landscape. In addition to the payment space, both organisations are also focused on enabling the Trade and B2B Transactions between the two countries”

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The debit cards will be acceptable at all the POS and ATMs in Pakistan and worldwide at the fast growing network of Unionpay.

With the growing trade relations between China and Pakistan, Unionpay products’ availability will facilitate cross border relations and transaction between the two countries and solidifying the relations between the two.

With the trade relations between Pakistan and China on the rise, availability of Unionpay products in Pakistan will help in facilitating cross border transactions between the two countries and further fostering relations between the two.

Previously, Bank Alfalah has signed an agreement with Unionpay to make card acceptable in Pakistan at the Bank’s POS network.

WhatsApp Now Has 1 Billion Users

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Alphabet Overtakes Apple As Biggest Tech Giant – Now What?

Even before it became a household name, Google parent Alphabet has become the world’s most valuable company, vaulting past Apple in a sign of an evolving technology landscape.

On Wall Street Tuesday, Alphabet’s shares reflected a market capitalization to $547 billion following its strong earnings report while Apple’s value declined to $530 billion with a modest dip in trading.

Apple ends a run of four years as the world’s largest publicly traded company, having overtaken Exxon Mobil on January 25, 2012.

alphabet

The changing of the guard underscores the rising value of reaching people on a daily basis with services to generate streams of revenue, as opposed to selling hard goods, even if it can be done masterfully, analysts say.

Alphabet “is built on a services model, and the leverageable money is in services because it’s less costly,” said Jack Gold, an analyst with J. Gold Associates. “People are looking at Apple and saying, ‘Where’s the next big thing?'” Gold said.

Google Inc. is Now Alphabet Inc.

“When you pioneer a new marketplace and build something that’s revolutionary, after a while it’s not so revolutionary anymore, and other companies catch up.”

Ironically, Apple in its past quarter reported the largest quarterly profit in history of $18.4 billion. But the report showed slowing growth in sales of its main profit driver, the iPhone, and its stock was hammered over concerns about future growth.

While Apple is also moving into services, its fortunes are still largely tied to the iPhone — since people get music and other services through their phones — and the iPad, which is seeing falling sales.

Patrick Moorhead, analyst and consultant with Moor Insights & Strategy, said that even though Apple has other services projects, it has disclosed little about them.

Alphabet, nonetheless “has a greater breadth of services, and that’s what people are looking at,” Moorhead said.

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“This is why Alphabet was formed, to find these interesting ventures and science projects and be transparent about it,” he said.

No rabbit

Roger Kay, analyst and consultant at Endpoint Technologies Associates, said that “this change is more a matter of Apple’s decline than Google’s rise.”

“Apple is still making tons of money, but as the iPhone matures, it’s a question of what’s next. (Apple chief executive) Tim Cook has not been able to pull a rabbit out of his hat,” Kay said.

Alphabet, meanwhile, got a boost in investor interest from its new corporate structure, for the first time separating out the core Google business from its “other bets,” such as self-driving cars and Internet balloons which may or may not pay off.

The earnings report reassured markets that Google’s core advertising business is strong and that it is not squandering cash on unprofitable ventures.

Alphabet’s quarterly profit rose five percent to $4.92 billion on the back of strong online advertising revenue, particularly from searches done by holiday season shoppers using smartphones or tablets. Revenue topped $21.3 billion in the final three months of last year.

Alphabet’s earnings listed a loss of about $3.6 billion last year in a consolidated “other bets” category that brought in $448 million in revenue.

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“In general, we think the level of losses strikes the right balance between acceptable speculative investments and prudent use of capital,” said Barclays analyst Paul Vogel in a note to clients.

Alphabet subsidiaries include Google, Nest Labs, and Google X labs devoted to big-vision new technologies such as self-driving cars, along with such projects as smart “Google Glass” spectacles, drones, health care and Google TV – none of which has become a major source of income.

Industry tracker eMarketer expected Google to remain the dominant player in worldwide search advertising, raking in $45.58 billion in revenue this year to claim a share just shy of 57 percent of total spending on such ads.

Yet it remains unclear how long Alphabet can reign at the top of the corporate heap, or whether it may be overtaken by fast-growing rivals such as Facebook or Amazon, or even startups like Uber.

“You have a lot of the same criticism for Google as you do for Apple — it is really dependent on one thing, which is ad revenue,” said Kay.

Gold said there are several other potential candidates in a rapidly shifting sector such as Amazon with its “huge installed user base,” or even Microsoft, a former world number one which is mounting a comeback effort.

“A decade ago BlackBerry was the innovative company,” he said. “Things can really turn on a dime.”

Facebook Upgrades Newsfeed to Prevent Clickbait

Facebook has announced a newly added social signal in their News Feed algorithm to better understand what users want to see.

Old Algorithm

Facebook ranks stories based on what you click, Like, comment on and share. These activities are called Social Signals; which help Facebook to understand your preferences, likes and dislikes.

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The Edge Rank algorithm has played a vital role in keeping the news feed fresh and engaging while timely updates have kept spammers away from flooding your news feed with crappy marketing, flashy news headlines or stories irrelevant to your preferences.

This very problem which is now becoming a huge barrier to Twitter’s growth.

New Algorithm Update

So, What have they done this time?

Instead of just ranking stories through implicit signals of (clicks, likes, shares etc) the new algorithm will now use insights gathered by asking people what they want to see.

Users are now asked to rank stories with a five-star ranking system, which will determine if they want to see a certain kind of story in their news feed.

Facebook-Newsfeed-Survey

This new tweaking is essential for regular Facebook users who are logged in throughout their day and are subjected to more than 1000 stories.

Equipped with the newly added insights from these qualitative ranking surveys, Facebook News Feed Algorithm can now reduce the stories with sensational headlines that are designed to trick you into clicking.

Facebook ‘Reactions’ Feature To Be Launched WorldWide

 

Facebook’s ultimate objective is to design a news feed which you can enjoy every time you come back with entertaining stories of your own liking, instead of stories based on the number of likes, shares and clicks.

Winners and Losers

With this new approach, there will be winners and losers.

Pages/content providers that produce good quality content will now get more referrals and traffic but if they’re one of those who only aim to trick you into clicking their content based on a scandalous headline or flashy title may feel a significant drop in their traffic.

Contributed by: Junaid Ali

A Technology enthusiast and an experienced Software Developer, Junaid Ali has more than a decade of experience. His areas of expertise stretch from Java Enterprise, .Net, Android to the upcoming MEAN stack and BigData technologies. Currently, he is Associate Director of Technology at Synite Digital, doing cool things and bringing new innovations to the Digital Industry of Pakistan.

 

Pakistan’s Oldest Test Cricketer Israr Ali Dies At 88

Israr-Ali-passes-away-at-88

Pakistan’s oldest test cricket player, Israr Ali passed away at the age of 88, today. Born on 1st May 1927 in Jalandhar- India, Israr Ali was an all-rounder and part of Pakistan’s first Test squad that played two test matches in India in 1952.

Ali was also part of the first test match played by Pakistan 60 years ago. It is reported that Ali passed away on Tuesday in Okara, Punjab, his hometown.

Ali was a medium- fast bowler and played in two test matches in 1959 against Australia before ending his test career with 6 wickets. He was part of 40 first class matches and took 114 wickets, making 1,130 runs at an average of 20.54.

Israr-Ali-passes-away-at-88

Before him, Aslam Khokar was the oldest living test cricketer until he died at the age of 91 in January last year. After his death, Ali got the honor of being the oldest test cricketer alive, at the age of 88. Israr Ali started his career in 1946-47, playing for Punjab.

Historians of cricket noted that Israr Ali’s foreign career came to a sudden end after an incident with his captain Abdul Kardar leading to a major misunderstanding. Abdul Kardar was the most powerful man in the Pakistani cricket arena at that time.

Ali gained popularity in the two test matches played where he dismissed the opener Les Favell in all four innings, without taking any help from fielders.

He stayed a significant member of Pakistan’s selection committee in 1983-84 before finally bidding farewell to cricket in 1984.

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2 Two Yves Saint Laurent Museums Set To Open In 2017

Museum-Lead

Two museums entirely devoted to French designer Yves Saint Laurent’s life and work will open in 2017. One will be located in Paris and the other in Marrakech, Morocco. The Fondation Pierre Bergé-Yves Saint Laurent, which works to preserve the legacy of the designer, contains a collection of 5,000 haute couture garments and 15,000 accessories.

It also has thousands of sketches, photographs and various objects that Yves Saint Laurent archived since the creation of his fashion house in 1961, which will be featured at the museums.
Yves Saint Laurent Museum, Paris
The Parisian museum will be located in the historical couture house at 5 avenue, Marceau where Yves Saint Laurent designed his work for 30 years, from 1974 until 2002. The site has also been home to the Fondation Pierre Bergé-Yves Saint Laurent since 2004. Visitors will be able to explore a constantly updated display of the collection. The museum will also include visits to the former haute couture salons, as well as Yves Saint Laurent’s studio.

Yves Saint Laurent Museum, Marrakech, Patio
The Fondation Pierre Bergé-Yves Saint Laurent in Paris will close in April 2016 in order to create the future museum. Stage designer Nathalie Crinière and interior designer Jacques Grange will recreate an exhibition area that will be twice as large as the existing space. They will also refurbish the designer’s couture house in the original style.

yves-saint-laurent-museum-paris-marrakech-2017-fashion
The museum opening in Marrakech will coincide with that of the Paris location. Yves Saint Laurent owned a house in the Moroccan city and spent a great deal of time there over the years. It was essential to his inspiration in his work. The space will be located on Rue Yves-Saint Laurent near Jardin Majorelle, a garden that he and Pierre Bergé saved from development in 1980.  It is also now home to a Berber cultural museum and cultural site that receives 700,000 visitors a year.

Short cocktail dress, tribute to Piet Mondrian, haute couture collection, Autumn Winter 1965
French architectural firm Studio KO will build the 4,000 square meter structure that will comprise a museum with a permanent collection of Yves Saint Laurent’s work, space for temporary exhibitions, an auditorium, a research library, as well as a café and restaurant.

Dior ‘Glowing Gardens’ Spring Makeup Collection 2016

Stay tuned to Brandsynario for more updates.

Pizza Hut Launches Pizza With $100 Worth of Edible Gold

For the high-rolling Super Bowl fan, Pizza Hut is launching a pie topped with $100 worth of edible gold. On the biggest pizza day of the year, the chain will be trying to one-up its competition by topping 50 pizzas with flakes of 24-karat gold to mark the Super Bowl’s golden 50th anniversary.

Randomly selected customers will receive a delivery of the pimped-out pizza on game day, along with a $100 gift certificate, and a great story to tell colleagues at the office water cooler come Monday morning.

pizza hut gold pizz

Pizza Hut says they expect to sell more than two million pizzas and five million wings on Sunday.

The marketing gimmick is one of several — though arguably the glitziest — campaigns being mounted in the run-up to one of the biggest days in the fast-food industry.

The other big pizza chain players that will vie for customers on game day include Domino’s, Little Caesars and Papa John’s, which counts Denver Broncos quarterback Peyton Manning as one of their star endorsers.

Papa John’s, which is the official pizza sponsor of the Super Bowl 50, has also been hosting a series of sweepstakes and contests for fans on Twitter, with pizza promos and giveaways.

Watch the video below:

Taco Bell will also be unveiling what the chain claims to be their “biggest launch to date” on game day.

To promote the new menu item, the company is allowing customers to pre-order the mystery product online for pick-up at their local restaurant on February 6.

The item, which is $2.99, launches nationwide the day after the game.

PSL T20 YouTube Live Streaming Available: HBL Partners With Google

#HBLPSL T20 2016 have partnered with Google to stream the Pakistan Super League live on Youtube! The news was announced on the official Facebook & Twitter pages of Pakistan Super League.

As of now, the 5 teams of PSL are warming up for the biggest cricket tournament in Pakistan’s history.

PSL T20 Preparations & Warm-up Pictures

See the post below:

[fb_embed_post href=”https://www.facebook.com/thePSL/photos/a.927052074028114.1073741830.920340114699310/985881568145164//” width=”550″/]

 

 

PTA To Develop C-EIR Type Approval System To Ensure Transparency In Pakistan

PTA

Pakistan Telecommunication Authority (PTA), under the Telecom Policy 2015, is going to develop C-EIR Type Approval System with the consent of all stakeholders, in order to streamline and strengthen the process of Type Approval.

PTA states that it has developed an approval process in accordance with the International Telecommunication Union (ITU) recommendations. Application forms are available online and applications can be submitted online (remotely) or through online documentation electronically in the form of a CD. All information about the payment mode and methods have been provided on the PTA website.

PTA Type approval process.Brandsynario

Document Applicants Have To Provide:

  • Test Reports (RF, Safety, EMC/EMI) from the world’s renowned labs and listed on the PTA website
    (PTA conducts OS Testing at its end for the mobile devices and only devices that successfully pass all these tests are processed for type approval)
  • Authorization Letter from the manufacturer
  • TAC Allocation letter from GSMA who are the global body for issuance of TAC

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After successful evaluation and receiving required documents, a Type Approval certificate is processed through an online portal system and DG Services gives the final approval. Then the successful applicants are issued certificates with an embossed stamp after verification of the processing fee. The following checks are in place to ensure transparency of process:

1) Entire processing of the case is done through an online portal which is visible to all relevant officers, concerned DG and Chairman. Entire progress is visible at each and can be accessed with the click of a button, to review historical data and status.
2) Issued Type Approval certificate has an embossed stamp to reflect more authenticity and mitigate the risk of forgery
3) Type Approval certificates have a GSMA TAC code printed on it which can be verified at any given time from the PTA for authenticity.
4) A unique document certificate number is printed on the back of each certificate which is a number issued by the PTA type approval directorate that can be used to trace out any issued certificate along with an entire historical record.
5) All Type Approved Certificate holder details along with Model, make etc are published on the PTA’s Website as well.

PTA only allows devices which have genuine IMEI numbers issued by GSMA. The IMEI numbers are counter checked through GSMA database and then the authenticated IMEI are allowed.

Customs office coordination comes in next as all issued Type Approval certificate and NOC copies are also sent to the relevant customs office. The equipment is released only after both the applicant issued copy and custom issued copy containing embossed stamps from PTA, matches with one another.

Pakistani ISPs Officially Informed To Unblock YouTube By PTA

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Adult Coloring Books Craze Booms in US

Coloring to combat stress? You’re not alone. Intricate adult coloring books are the latest lifestyle craze to grip the United States, generating millions of fans, booming sales and libraries falling over themselves to host workshops.

Walk into any New York bookstore, and you’ll find them artfully laid out on tables or filling entire shelves. Buyers can choose from Sanskrit patterns, urban landscapes, butterflies and flowers all offering “stress relieving patterns.” The latest fashion? The swear word version.

Amazon sells hundreds of them, including nine on the top 20 bestseller list. Fans post their finished designs and swap tips on Facebook or Pinterest.

Dover Publications, which prints dozens of coloring books, decreed August 2 as National Coloring Book Day, sponsoring parties and hosting an online group discussion board for tips on how to throw a successful bash at home.

“It calms us down to be coloring,” Linda Turner, a licensed creative arts psychotherapist in Manhattan, explained of the trend born in Europe.

“If you are really with it, if you are really in the presence of coloring the colors and just being with the art, it is a wonderful way to support calming and presence and relaxation,” she told AFP.

coloring book

Turner said that while children are willing to explore and experiment, adults are not necessarily so comfortable with their creativity.

“These coloring books, they look adult, they look sophisticated… and they are going to create, and they are going to be present in the moment and have fun… In ways that are safe for them,” she added.

Since October, 19 branches of the New York Public Library in Manhattan, the Bronx and Staten Island have run coloring workshops, some on a weekly basis.

“We are providing the space and the material and that allows the patrons to socialize with their friends, or meet people that they would never have met before, or do an art work as a group,” said Kelly Yim-Foulke, adult programming specialist at the New York Public Library.

She says coloring is easy to do, requires no particular talent and brings back “very fond memories” of being a child.

– Therapeutic value –

Most of those who take part are senior citizens and women, but coloring lends itself to inter-generational projects that bring together adults, teenagers and children, she said.

Yim-Foulke is thinking about extending the program and including music, or perhaps putting on an exhibition.

“For patrons, it’s low key, you don’t need a high level of skills to participate. It is also a great opportunity for intergenerational programs… and it doesn’t cost a lot of money for the library to host, which is excellent.”

Turner is thinking about getting together with colleagues to create “pop-up bars” — temporary spaces where people can color for free and meet art therapists.

“There is a healing and therapeutic value, because when you are in the process of doing this creation, you are relaxing and de-stressing,” she said.

“It makes you feel more open and more alive, so the stress reduction aspect of it is therapeutic, but it is not therapy.”

The trend has extended beyond America’s entertainment capital. In Petoskey, a small town in Michigan, the library has just launched a weekly coloring session on Tuesday evenings.

“We thought it could be fun to attract people to the library doing different things,” director Val Meyerson told AFP.

It is not the first time the United States has fallen in love with adult coloring books.

The first of these, “The Executive Coloring Book,” came out in 1961. It was followed by “The John Birch Society Coloring Book” and other satirical titles, mocking the world of work, or president John Kennedy.

Back then, fighting stress was not the point. Even so, The New York Times predicted the profits to be made from these books of black and white line drawings, often printed on cheap paper but with the power to fire the imagination.

Salman Butt & Mohammad Asif To Play Caribbean T20 Premier League 2016

Salman-Butt-and-Asif-to-play-for-T20-Caribbean-Premiere-league

Spot-fixing convicts Salman Butt and Mohammad Asif on Tuesday said they could feature in the fourth edition of the Caribbean Premier league in July.

This would be the first international outing for the two players after they were relieved of their five-year spot-fixing ban in September last year.

They along with young paceman Mohammad Amir were charged of taking illegal money in return for arranging deliberate no-balls during the Lord’s Test against England in 2010. All three were also jailed in the UK.

Salman-Butt-and-Asif-to-play-for-T20-Caribbean-Premiere-league

However, Butt said he now has permission from Pakistan Cricket Board (PCB) to play in the Caribbean League.

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“When our bans were lifted in September last year, the PCB had cleared us to play in any league around the world, so I am eligible to play in the Caribbean league which will give me a good opportunity to regain my place in the national team,” Butt told AFP.

Asif was also keen to feature in the league.

“The league will give me a better opportunity to improve my rhythm with world class players in the teams,” said Asif.

The Caribbean league was initiated in 2013 on the pattern of lucrative Twenty20 league in India.

While Amir returned to international cricket in Pakistan’s Twenty20 and one-day series in New Zealand last month, Butt and Asif were left to play national one-day cup at domestic level.

Butt scored 536 runs in the seven one-day cup matches which ended last week, with a hundred and four half centuries while Asif managed seven wickets in as many games.

However, neither Butt nor Asif were included in the Pakistan Super League (PSL) due to start in Dubai from Thursday.

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Stay tuned to Brandsynario for more updates.

4 Gadgets That Will Change The Way You Work Out

Work out Gadgets

From wearable technology that can track every step you take and calorie you burn, to super-smart sensors that will give you real-time feedback while you meditate, the world of fitness tech has moved way beyond basic workout apps. Ahead, we’re spotlighting four of the best–and newest!–wellness innovations hitting shelves right now. Keep scrolling to shop, download, and start sweating.

1. Muse Meditation

This super-smart piece of technology ($299) is the ultimate in guided meditation–especially if you’re a rookie. The headset device loops over your ears and presses against your forehead (it’s comfortable, promise) and sensors send information about your brain to the app on your phone. You use it with a set of headphones, and the sensor will tell the app when your mind is wandering. Then, the app will guide you back to your mantra or breath in real time using sound.

muse-meditation

So, as an example, when you inevitably start getting lost in your own thoughts while meditating, the app will play the sound of a thunderstorm rolling in to bring you back to your breath or mantra. When you’re tracking along nicely, you’ll hear either silence or birds chirping, depending on the setting you pick. Genius.

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The accompanying app just recently relaunched, and now offers a bunch of guided meditation sessions, beginning at just a few minutes in length and scaling up as your practice strengthens.

2. Wellb

If you use services like Zocdoc to book medical appointments, the Wellb marketplace concept will feel familiar. Basically the new app, which launches first in New York on February 1 (tomorrow!), offers an easy way to book all your wellness-associated appointments, including; acupuncture, different types of massage, as well as work out like swimming, circuit training, and more. It’s totally free to use online and to download for iOS and Android.

Resting after exercise
Resting after exercise

3. OMbra

Launching this Spring, the OMbra is a fitness tracker built into your sports bra. Smart, eh? A device in the bra wirelessly records real-time biometrics and delivers them straight to your phone, so you can work out exactly how many calories you burn in a workout, and monitor other details like your heart rate, without wearing a bulky wristwatch tracker.

om-bra

4. Smart rope

Anyone who a) loves a good circuit cardio workout, b) is looking for clever ways to exercise at home, or c) travels a lot, and wants to stay fit while jetting around, needs this. The $89.99 product is basically the jump rope version 2.0 and is embedded with an LED display through the role that shows your fitness data in a way that makes it look as though it’s actually hovering mid-air while you skip.

fitness-technology-trends SMART ROPE

You can see your information like your jump count and calories burned. Watch the demo video to find out more, and prepare to be seriously impressed.

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Stay tuned to Brandsynario for more updates.

Intizar Hussain, Pakistan’s ‘Greatest Fiction Writer’ Dies at 92

Pakistani author Intizar Hussain, widely recognized as one of the greatest Urdu writers in history, died on Tuesday aged 92 in the eastern city of Lahore, according to his doctor, following a period of illness.

The prolific author was known for his novels, short stories, columns and poetry and belatedly saw worldwide recognition when he was shortlisted for the Man Booker International Prize in 2013 and was awarded France’s “Ordre des Arts et des Lettres” a year later.

Born on December 7, 1923 in Dibai, India, he migrated to the newly formed Pakistan in 1947 — an experience he wrote about 50 years later in “The First Morning”.

The short story captured the horror and optimism that accompanied the Partition of India where an estimated 14 million people were displaced, the largest mass migration in human history.

intizar hussain

The history of Pakistan and the subcontinent was also the setting for his acclaimed novel “Basti”, published in 1979 and later translated into English.

He was also a regular literary columnist for Pakistan’s leading English-language daily Dawn, and in later years became known as a voice of moderation and advocate of what he saw as the subcontinent’s ancient traditions of pluralism and tolerance.

Fellow Urdu writer Munnu Bhai told AFP: “Intizar Hussain was a man of letters. His death has left a huge gap in the literary circle of the subcontinent that would be felt of the centuries to come.”

Hussain’s wife, Aliya Begum, died in 2004 and the couple had no children.

Top 10 Upcoming Bollywood Movies of 2016

The top 10 Bollywood movies to hit the cinemas this year appear interesting and promising. The movies gracing the cinema this year will belong to quite a few genres and will be casting relatively newer talents as well. From pure action to masti masala to intense biopics and to humorous romantic comedies, these Bollywood movies will have it all this year!

Here is a short list of movies that are completely unmissable this year:

1 – Sanam Teri Kasam

Release Date: 5th February

Cast: Mawra Hocane, Harshvardhan Rane

Plot: The romantic film debuts Mawra Hocane and Harshvardhan Rane in a typical tragic tale turned into a love story as the film progresses. The film’s soundtrack appears promising with Himesh Reshammiya behind it.

Sanam-Teri-Kasam-Frist-Look

2 – Fitoor

Release Date: 12th February

Cast: Aditya Roy Kapoor, Katrina Kaif, Tabu, Ajay Devgn, Aditi Rao Hydari, Akshay Oberoi, Lara Dutta, Rahul Bhatt

Plot: Fitoor which means an obsession or passion is a romantic drama adapted from the classic Great Expectations penned by Charles Dickens. Aditya, Katrina and Tabbu take up the screen space as leading actors with it being shot in the scenic beauty of Kashmir.

New-posters-of-Fitoor

3 – Sanam Re

Release Date: 12th February

Cast: Pulkit Samrat, Yami Gautam, Urvashi Rautela, Rishi Kapoor

Plot: This romantic drama stars Yami Gautam and Pulkit Samrat with the other two big names starring as important supportive characters. The film has been shot in quite a few locations such as Shimla, Mumbai, Ladakh and Kalpa.

Sanam_Re_Poster

4 – Kapoor & Sons

Release Date: 10th March

Cast: Sidharth Malhotra, Fawad Khan, Alia Bhatt, Rishi Kapoor

Plot: Kapoor & Sons focuses on the story of two brothers, one of whom was supposed to come out of the closet. Siddharth Malhotra and Fawad Khan will play brothers in the movie.

5 – Ki and Ka

Release Date: 1st April

Cast: Kareena Kapoor Khan, Arjun Kapoor, Amitabh Bachchan, Jaya Bachchan

Plot: A funny romantic comedy starring Arjun Kapoor and Kareena Kapoor who play a married couple challenging gender roles in the Indian society. The storyline appears unique and refreshing.

ki-and-ka-poster

6 – Raees

Release Date: 8th July

Cast: Shah Rukh Khan, Mahira Khan, Nawazuddin Siddiqui, Mohammed Zeeshan Ayyub, Arya Babbar

Plot: This much-awaited film stars Mahira Khan opposite Shahrukh Khan marking her debut film in Bollywood. Set against the 1980’s, the film revolves around a bootlegger played by Shahrukh Khan who is ultimately taken down by a relentless police officer (Nawazuddin Siddiqui).

 

srk-raees-759

7 – Sultan

Release Date: 8th July

Cast: Salman Khan, Anushka Sharma, Randeep Hooda, Amit Sadh

Plot: Another sports-based drama, starring Salman Khan and Anushka Sharma produced under the banner of Yash Raj films is all set to hit the cinemas around Eid this year. It was rumored that Sylvester Stallone would be joining the film yet they were proven untrue.

sultan

 

8 – Mohenjo Daro

Release Date: 12th August

Cast: Hrithik Roshan, Pooja Hegde, Kabir Bedi, Arunoday Singh

Plot: A film venture between Ashutosh Gowariker Productions and Disney India, this epic adventure-cum-comedy film will be depicting the Indus Valley civilization  in it’s prime. Additionally, A.R. Rehman will be providing the music score for the movie set to be released worldwide.

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9 – Rock on!! 2

Release Date: 11th November

Cast: Farhan Akhtar, Arjun Rampal, Purab Kohli, Shraddha Kapoor, Prachi Desai, Shashank Arora, Shahana Goswami

Plot: The much loved musical drama’s sequel will have the same cast as before along with the newcomer Shraddha Kapoor joining the movie. The movie’s music will be provided by Shankar Ehsan Loy where Shraddha Kapoor will be especially singing three songs for the movie.

rock-on-2

10 – Dangal

Release Date: 23rd December

Cast: Aamir Khan, Sakshi Tanwar, Rajkummar Rao, Fatima Sana Shaikh, Sanya Malhotra, Vikram Singh, Gautam Gulati, Jay Pawar, Naeem Khan, Aparshakti Khurrana, Vivan Bhatena

Plot: Aamir Khan’s another acting venture is based on the real-life story of the famous wrestler Mahavir Sign Phogat who went on to  teach the sport he loved so much to his two daughters who later also won a gold and silver medal respectively in the 2010 commonwealth games.

Let’s wait and see how these films fare.

Did you like this post? Let us know in the comments below!

Stay tuned to Brandsynario for more!

Cinepax Cinemas Joins Hands With Islamabad United for PSL 2016

Cinepax Cinemas, today announced that they have joined hands with Islamabad United as Official Fan Park to bring back cricket to Pakistani Audience.

Fan Park means the place where all the matches will be shown Live and the official merchandise will be available for fans. Mr. Babar Hamid (Official Representative of Islamabad United and Pakistan) and Mr. Hashim Raza (CEO Cinepax Cinemas) signed the alliance agreement at Cinepax Cinema, Ocean Mall, Karachi.

Cinepax Official Fan Park of Islamabad United

Hashim Raza, CEO, Cinepax Cinemas said “This is a great opportunity for Pakistanis and it is a great moment because we are getting into PSL and I am very excited and for being partners with them for the fan park, I want everyone to come and watch these matches Live at all the Cinepax  Cinemas nationwide.”

View the images from the event below:

“We are very excited to have Cinepax Cinemas as the official fan park and we will be screening all our matches at Cinepax Cinemas, come and enjoy these matches,” remarked Babar Hamid, Official Representative of Islamabad United in Pakistan.

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Stay tuned to Brandsynario for more updates.

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