Kanye West, once a dominant force in music and fashion, now finds himself at the centre of yet another controversy—one that might finally mark the end of his career. After a series of antisemitic bluster, Nazi-isms, and questionable business operations, West has been turned loose by the big sponsors, may be plagued with legal problems and will soon find his remaining support in the industry evaporating.
Shopify and Talent Agency Sever Ties
The e-commerce behemoth Shopify made the news closing down West’s online shop for good after he tried to sell a t-shirt with a swastika on it. This ignited a backlash with a Super Bowl ad showing viewers the site Yeezy.com, and the offensive merchandise came as a result of the platform’s violations of terms and service, “This merchant did not do genuine business activities.”
Source: NYT
Simultaneously, talent agency 33&West stated that they would no longer represent West as a result of his inflammatory comments. His music agent, Daniel McCartney, posted to Instagram that the company is against West’s “harmful and hateful statements,” representing a strong rejection of the rapper’s conduct in the industry.
Legal Trouble and Workplace Allegations
Adding to West’s troubles, a former Yeezy marketer has filed a lawsuit against him, alleging workplace harassment, antisemitic remarks and discrimination. The lawsuit details disturbing behaviour, including West reportedly referring to himself as a Nazi, sending offensive messages and verbally abusing employees. The plaintiff claims she was fired after reporting his behaviour, raising further concerns about a toxic workplace culture.
Is Kanye West’s Career Finally Over?
A Career in Freefall?
This is not the first time that West’s behaviour has claimed a heavy price. In 2022, the trend led to Adidas, Balenciaga and Gap ending their relationship with him after the same antisemitic statements, which consequently led to the loss of his billionaire status. Nevertheless, the recent censure implies an even greater slump and, thereby, less chance for salvation.
Though West has, of course, been good at stirring up controversy, it may now be the case that against him, the tide turns. Given significant attention from major platforms, industry peers and former colleagues, his sustainability of relevance is under severe threat. Is this truly the end of Kanye West’s career, or will he find a way to reemerge once again?
Stay tuned to Brandsynario for latest news and updates
Starbucks was sued on Tuesday by the US state of Missouri, which accused the coffee chain of using a commitment to diversity, equity and inclusion as a pretext for systematic racism, gender bias and other factors.
In a complaint filed in St. Louis federal court, Missouri accused Starbucks of tying executive pay to the company’s achieving racial and gender-based hiring quotas. Starbucks was accused of targeting certain groups for extra training and job opportunities, and using a quota system for diverse representation on its board of directors.
“All of this is unlawful,” and violates federal and state civil rights laws, according to the complaint from Missouri Attorney General Andrew Bailey.
Bailey, a Republican, argued that Missouri consumers pay higher prices and wait longer for services at Starbucks than they would if the Seattle-based chain employed the most qualified workers.
“We disagree with the attorney general and these allegations are inaccurate,” Starbucks stated. “We are deeply committed to creating opportunity for every single one of our partners (employees). Our programmes and benefits are open to everyone and lawful.”
US President Donald Trump, also a Republican, has tried to shut down policies promoting diversity, equity and inclusion inside and outside the federal government. Some companies have taken action.
For example, the Wall Street bank Goldman Sachs on Tuesday cancelled a policy to take companies public only if they had two diverse board members, generally defined as people from underrepresented demographics.
It’s Not Just Starbucks
Last week, meanwhile, Google scrapped diversity-based hiring targets, Amazon.com removed a reference to inclusion and diversity from its annual report.
Tuesday’s lawsuit challenged Starbucks policies adopted since 2020, after the murder of George Floyd, a Black man, by a Minneapolis police officer triggered unrest nationwide.
Missouri said Starbucks’ alleged endorsement of quotas “should come as no surprise,” citing new Chief Executive Brian Niccol’s support of environmental, social and governance goals while leading the Chipotle burrito chain.
Starbucks employs about 211,000 people in the U.S. and 361,000 people worldwide.
In August 2023, a federal judge in Spokane, Washington dismissed a shareholder lawsuit challenging Starbucks’ diversity policies, saying the case addressed public policy questions best decided by lawmakers and companies, not courts.
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Cricket can be cruel sometimes. One moment you’re preparing for a major tournament, and the next, an injury takes it all away. Afghanistan’s young spin sensation, AM Ghazanfar, is the latest victim of this harsh reality.
The 18-year-old spinner has been ruled out of the ICC Champions Trophy 2025 due to a fracture in the L4 vertebra. The injury, which he sustained during Afghanistan’s tour of Zimbabwe, will keep him out of action for at least four months.
That means he’s not only missing the Champions Trophy but also the IPL 2025, where he had just secured a maiden contract with Mumbai Indians.
Tough luck for the youngster, but the show must go on.
With AM Ghazanfar out, Nangyal Kharote has been promoted from the reserves to Afghanistan’s main squad. The 20-year-old left-arm spinner hasn’t played for Afghanistan since their ODI series against Bangladesh in November 2024.
However, he made quite an impact in that series, especially in the second game, where he picked up 3 for 28 to help Afghanistan secure a win.
Kharote might not have a long international career yet, but his seven ODIs and six T20Is have shown glimpses of his potential. And now, he has a golden opportunity to prove himself on the big stage.
Afghanistan’s spin department is already facing a setback with Mujeeb Ur Rahman still out due to an ongoing injury. With both Mujeeb and Ghazanfar missing, Afghanistan’s bowling attack will lean heavily on Rashid Khan, Noor Ahmad, and now, Kharote.
Afghanistan squad for Champions Trophy 2025
Hashmatullah Shahidi (c), Rahmat Shah (vc), Rahmanullah Gurbaz (wk), Ikram Alikhil (wk), Ibrahim Zadran, Sediqullah Atal, Azmatullah Omarzai, Mohammad Nabi, Gulbadin Naib, Rashid Khan, Nangyal Kharote, Noor Ahmad, Fazal Haq Farooqi, Naveed Zadran and Farid Ahmad Malik.
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On February 10, 2025, YouTube personality and content creator Ranveer Allahbadia, more popularly known as Beerbiceps, sparked controversy after telling an inappropriate joke on Samay Raina’s show, India’s Got Latent. Within no time, the joke began trending online with a lot of backlash and court trouble.
After the clip had gone viral, social media was filled with criticisms as many were apparently extremely disappointed with Allahbadia. FIRs were filed against him and others in the show, including influencer Apoorva Makhija and comedian Samay Raina, for “promoting obscenity.” The Mumbai Police initiated an investigation that heightened the public’s attention towards the show and its content.
Source: Brandbranch
Government Response and Free Speech Debate
Maharashtra Chief Minister Devendra Fadnavis also added his two cents to the debate, stating that freedom of speech is there, but it doesn’t mean taking away someone else’s freedom. His statement fueled the debate regarding the limits of free speech and whether humour has its boundaries, especially on public platforms.
In response to the backlash, Ranveer issued a public apology, stating that he is “not a comic” and never intended to offend anyone. His apology failed to ease the outrage, as many highlighted the stark contrast between his typical content and the joke he made. His social media comment sections remain filled with disappointed followers questioning his judgment.
This case has once again brought out the debate over dark humour- is it okay to joke about anything, no matter how fragile, under the pretext of comedy? The show’s proponents argue that comedy is personal and litigation over a joke is too much. On the other hand, some find that certain topics must not be joked about at all, especially those that encourage crudeness or insensitivity.
This is not the first instance when India’s Got Latent landed into trouble. An FIR had previously been filed against a contestant over remarks regarding the consumption of dog meat. Comedian Samay Raina was also targeted previously for his chuckles at off-colour jokes. The case does remind one of the obscenity cases that went against All India Bakchod in 2015, eventually forcing the group into oblivion.
With an ongoing investigation and mounting pressure, the future of India’s Got Latent hangs in the balance. Will it survive the backlash, or will it face the same fate as past controversial comedy groups? Only time will tell.
Stay tuned to Brandsynario for latest news and updates
Valentine’s Day is on the corner. For many, this is the day of love, solely dedicated to expressing what you feel for your partner through grand gestures and cute gifts. But getting a gift can be nerve-wracking. You get something too romantic, and suddenly, your not-too-serious relationship becomes too serious, or you get something too generic, and your partner taunts you for it for the rest of the year.
While there is still time, it’s best that you wear your big-boy pants and know what you shall NOT gift your partner this anxiety-inducing beautiful day. So, let’s dive in right away.
Skip the Boring Greeting Cards
Are you gifting greeting cards this Valentine’s Day? Seriously? Sure, they’d be a good gift idea if we lived in 2015, but fortunately, we don’t! If you think your partner is mushy and cheesy, it certainly doesn’t mean gifting greeting cards is a good idea. They’re a slow death, and they rot away in the cabinets with no one even batting an eye on them. And don’t even get me started about e-cards; if there is anything worse than traditional cards, it is E-cards.
Skip the Boring Greeting Cards
Teddy Bears?
If you have bought a teddy bear holding a cute little heart, I’d strongly recommend you stab it. Yes, you heard me right! Give that teddy the death it deserves before your partner does it when they see you holding it. Teddy bears are so early 2000s, and trust me; no one wants them anymore.
Teddy Bears?
Tacky Heart-Shaped Balloons from the Traffic Signal
As Valentine’s Day approaches, you’ll see little boys at traffic signals selling heart-shaped balloons, and while I’m all in for supporting the less-privileged, please do your partners a favour and don’t get them the balloons! Unless, obviously, you’re Subodh from Dil Chahta Hai; in that case, you’re helpless, my friend!
Let’s be brutally honest here: unless you are a professional artist who knows what they are doing, stay away from DIY on Valentine’s Day. Your handwork might end up looking like you were just too lazy to get an actual gift. Save the scrapbook ideas for some other day. However, if your inner artist just doesn’t give up, make sure your DIY project isn’t the only thing you’re gifting.
Gym Membership
Umm, excuse me, are you trying to give a hint? Because obviously, nothing screams I love you like asking your partner to hit the gym, right? WRONG! Sure, you might have good intentions, but a surprise gym membership can be taken the wrong way. So, if you don’t want to offend your partner on the one day they should feel loved, stick to safe ideas.
Keeping everything aside, you know what’s one thing you REALLY don’t want to give your partner on Valentine’s Day? It’s the gift of cheating. So you better stay in your lane and make your partner feel loved this V-Day!
Stay tuned to Brandsynario for the latest news and updates.
Cricketers often say that the game is unpredictable. One day you’re a national hero, the next, you’re struggling for opportunities. Usman Qadir knows this feeling all too well.
The 31-year-old leg-spinner has decided to settle in Australia after years of frustration over inconsistent chances with the Pakistan team. He believes that if he had been backed like Shadab Khan, Usama Mir, and Mohammad Nawaz, things might have been different.
“If I had been given consistent opportunities like them, I would have done something different,” Qadir told reporters, voicing his disappointment.
Usman Qadir’s story is one of flashes of brilliance followed by long spells on the sidelines. He played just one ODI and 25 T20Is for Pakistan, taking 32 wickets in total. Yet, despite some strong performances early on, he was dropped.
According to Qadir, it wasn’t just about performance—it was about the “liking and disliking” culture in team selection.
“I did well in my first two series, but still got dropped,” he said, suggesting favoritism played a role in his exclusion.
Frustrated with the lack of opportunities, he announced his retirement from Pakistan cricket in October 2023 and made the big move to Australia last month.
What’s Next for Qadir?
For now, Usman Qadir is focused on Australian domestic cricket. He recently turned out for Hawkesbury Club in Sydney and hopes to rise through the ranks.
“My first plan is to perform well, progress slowly, and play domestic cricket here,” he shared.
When asked about his long-term goals, he kept things open-ended. “I don’t think too much about the future. Maybe you’ll see me playing at the MCG next year.”
That’s a big statement, but in cricket, you never know.
Usman Qadir’s move raises an interesting question—could he end up playing for Australia one day? It wouldn’t be the first time a Pakistani cricketer has switched allegiances.
With his talent and experience, he could make a name for himself in Australia’s domestic circuit. Whether that leads to an international call-up or just a fulfilling club career, only time will tell.
Stay tuned to Brandsynario for the latest news and updates.
The Pakistan Cricket Board (PCB) is planning something special before PSL 10—an exhibition match at Arbab Niaz Cricket Stadium. If all goes as planned, top Pakistani stars will be in action, giving fans in Khyber Pakhtunkhwa (KP) a thrilling spectacle.
And here’s the best part—this could be the first step toward bringing PSL matches to Peshawar!
Arbab Niaz Stadium—A Venue Ready for Action
Before the big game, construction work at Arbab Niaz Stadium is set to be completed. This means the stadium will finally be ready to host top-tier cricket after a long break.
If you don’t know, this venue was once a regular spot for international cricket. But due to security concerns, it hasn’t hosted an international match since 2006. The last big game? A Pakistan vs. India ODI—talk about nostalgia!
But now, the PCB and Peshawar Zalmi owner Javed Afridi are pushing hard to bring big cricket back.
Javed Afridi’s Efforts to Bring PSL to Peshawar
Javed Afridi has been quite vocal about hosting Zalmi’s home games in Peshawar. He even reached out to PCB Chairman Mohsin Naqvi, urging him to consider Arbab Niaz Stadium as a venue for PSL 10.
His efforts got a boost when Khyber Pakhtunkhwa Chief Minister Ali Amin Gandapur directed the sports department to release funds for the stadium’s final construction phase. Afridi shared the update on social media, saying:
“Chairman PCB is in favor of hosting the Peshawar Zalmi games in Peshawar. Get ready for some thrilling events before PSL, fans will see international stars at KP soil. InshaAllah.”
This isn’t the first time PCB has organized an exhibition match before PSL. In 2023, a similar match was held in Quetta, creating a buzz among fans. If the Peshawar game happens, it will be another major step in expanding cricket across Pakistan.
Stay tuned to Brandsynario for the latest news and updates.
Australia fast bowler Mitchell Starc withdrew from the Champions Trophy due to some personal reasons. His departure from the squad will leave an impact as Pat Cummins and Josh Hazlewood are already injured. This leaves the Australian squad without its three frontline quicks for the ODI tournament in Pakistan and the UAE.
Starc’s withdrawal comes after pacers Pat Cummins and Josh Hazlewood were ruled out due to injuries. World champions Australia will now rely on fast bowlers – Sean Abbott, Spencer Johnson, Ben Dwarshuis and Nathan Ellis – in their bid for more ODI wins.
Selectors stated that Starc will not be available for the two warmup ODIs as well against Sri Lanka. “We understand and respect Mitch’s decision,” selector George Bailey stated on Wednesday. “His loss is, of course, a blow for the Champions Trophy campaign but does provide an opportunity to someone else to make a mark on the tournament.”
Selectors confirmed Steve Smith will lead the squad in Cummins’ absence, who recently captained Australia in their 2-0 series against Sri Lanka. Australia will also be without injured all-rounder Mitchell Marsh and bowling all-rounder Marcus Stoinis, who surprisingly retired from ODIs.
Power hitter Jake Fraser-McGurk has been included in the 15-man squad and may replace Marsh at number three in the batting, with Matt Short and Travis Head likely to open.
Australia will open their Champions Trophy campaign against England in Lahore on February 22 and play further group matches against South Africa and Afghanistan.
Current Australian Squad
Steve Smith (capt)
Sean Abbott
Alex Carey
Ben Dwarshuis
Nathan Ellis
Jake Fraser-McGurk
Aaron Hardie Travis Head
Josh Inglis
Spencer Johnson
Marnus Labuschagne
Glenn Maxwell
Tanveer Sangha
Matthew Short
Adam Zampa
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Apple is set to launch the much-anticipated iPhone SE 4, marking a significant shift in its most affordable iPhone lineup. From the departure of the iconic home button to a powerful new chip and improved camera system, here’s a look at the 10 key upgrades you can expect from the iPhone SE 4.
A Fresh, Modern Design
One of the most noticeable changes in the iPhone SE 4 is the switch to a more contemporary design inspired by the iPhone 14. Moving away from the outdated iPhone 8-era look, the SE 4 adopts sleek, flat edges and a larger footprint, giving it a more premium feel. The new aluminium and glass design will also feature Ceramic Shield glass, offering enhanced durability.
After 18 years of being a defining feature of the iPhone, the home button is finally retired. The SE 4 will now rely on Face ID housed in a display notch for authentication, marking the end of Touch ID and the home button era.
Introducing the Action Button
Apple is also replacing the traditional mute switch with a customisable Action button, first seen on the iPhone 15 Pro. This programmable button allows users to quickly access their preferred functions, adding a new level of customisation to the device.
A Bigger and Better Display
The iPhone SE 4 will feature a significant upgrade in its display, shifting from a small 4.7-inch LCD screen to a 6.1-inch OLED display with a notch. This change brings the SE in line with Apple’s current design language, offering improved contrast, better colour reproduction and a more immersive viewing experience.
A Leap in Performance with the A18 Chip
Powered by the A18 chip from the iPhone 16, the SE 4 will leave behind the A15 Bionic. This chip will not only offer significant performance improvements but also enable Apple Intelligence features, making the phone smarter and faster than its predecessor.
More RAM and Storage for Better Performance
In another big upgrade, the base storage of the SE 4 will double to 128GB, while RAM will increase to 8GB (up from 4GB). This boost ensures smoother multitasking and future-proofing, making the device more capable of handling demanding apps and updates in the years to come.
Upgraded Camera for Stunning Photos
The iPhone SE 4 will feature a powerful camera upgrade, moving from a 12MP to a 48MP rear camera. This will bring the SE’s camera performance in line with flagship iPhones, offering improved low-light performance and features like 2x optical-quality zoom via cropping.
Bigger Battery, Longer Life
With a larger chassis, the SE 4 will also house a much bigger 3,279mAh battery, up from 2,018mAh in the SE 3. Combined with the efficient A18 chip, users can expect significantly better battery life, keeping the phone running longer throughout the day.
USB-C Charging and MagSafe Support
Say goodbye to Lightning as the SE 4 embraces USB-C charging. Additionally, the new iPhone will support MagSafe wireless charging, making it compatible with the latest charging standards and magnetic accessories.
Slight Price Increase for Major Upgrades
With all these enhancements, the iPhone SE 4 will come with a price increase, expected to retail for $499 compared to the SE 3’s $439 price tag. Despite the price hike, the upgrades in design, performance and features make it a compelling choice for those looking for a premium experience at a more affordable price.
The iPhone SE 4 is poised to redefine the budget iPhone segment, delivering flagship-level features while maintaining the affordable nature of its predecessors. With a sleeker design, improved performance and a host of new features, it’s clear that the iPhone SE 4 is more than just a simple refresh—it’s a major upgrade that brings Apple’s budget offering into the modern era.
Stay tuned to Brandsynario for the latest news and updates.
Head of ACCA Pakistan, delivered the welcome address, highlighting the need for AI integration, sustainability practices.
Lahore, 10 February 2025: The Association of Chartered Certified Accountants (ACCA) successfully hosted Pakistan Leadership Conversation (PLC) 2025 in Lahore, convening industry leaders, policymakers, and finance professionals to explore key drivers of sustainable economic growth in an evolving global landscape.
Under the theme “From Surviving to Thriving: AI, Sustainability & Talent,” the conference examined how businesses and finance professionals can leverage technology, drive sustainability, and develop future-ready talent in a complex digital world.
Assad Hameed Khan, Head of ACCA Pakistan, delivered the welcome address, highlighting the need for AI integration, sustainability practices, and workforce transformation. Ayla Majid, President ACCA, in her keynote speech on “Sustainability and Climate Tech in the Age of AI,” underscored the role of finance professionals in navigating climate challenges through responsible financial practices.
The conference featured two high-impact panel discussions. The first panel, “Leading the Green Transition with Climate Risk Assessments,” focused on ESG guidelines, sustainability reporting, and climate resilience. Industry leaders including Fauzia Safdar Khan (Crowe Hussain Chaudhury & Co.), Kehkeshan Usman (MG Apparel), Ayesha Aziz (Packages Limited), Hammad Naqi Khan (WWF Pakistan), Haider Malhi (Sika Pakistan), and Shahzaib Sanwal FCCA (EY Ford Rhodes) shared insights on driving sustainable business models. The panel was moderated by Basma Noor, SKANS School of Accountancy.
The second panel, “AI and the Future of Work: Rethinking Talent,” explored evolving skill sets and the impact of AI on employment. Experts Badar Khushnood (Fishry.com), Tehmina Shafi Khan (MCB Bank), Zeeshan Umer (AARO Middle East), Zaigham Rasool (PwC Pakistan), Nofel Daud (Bank of Punjab), and Samir Ahmed (LUMS) discussed strategies to prepare professionals for a rapidly changing workforce. The panel was moderated by Cynthia Macdonald FCCA, The Salvation Army.
Assad Hameed Khan, Head of ACCA Pakistan, emphasized ACCA’s role in equipping finance professionals with digital and sustainability expertise, stating: “PLC 2025 underscores our commitment to fostering a resilient and future-ready Pakistan. We thank our esteemed speakers and partners for shaping these critical conversations.”
Ayla Majid, President ACCA, reinforced the finance profession’s role in driving responsible business, stating:“By embracing AI, climate-conscious finance, and ethical leadership, we can redefine success in a rapidly transforming world.”
Supported by strategic partners, PLC 2025 provided a valuable platform for industry leaders to exchange insights and shape the future of sustainable business and talent development in Pakistan.
What makes Priyanka Chopra different from many others in the entertainment industry is her unapologetically strong, independent persona. Chopra has always voiced her opinions and never shied away from challenging the status quo. In her work as well as her personal life, she has constantly shown that she does not exist to fit into others’ expectations.
She has always been about her career, her values and never the fame that comes with it. In fact, she believes that success must be a product of your work and that is not the goal in itself. This is the reason why she does not let fame define her. To her, it has always been about a job and not a status.
What Defines Priyanka Chopra?
Recently, in a podcast interview, Priyanka discussed something that has always been at the core of her philosophy: her fame is a byproduct of her job, not the purpose of her life. She said, “I am not famous for a living. I work for a living.”This statement speaks volumes about her character. For Priyanka, fame was never the end goal. It was simply a natural outcome of her dedication to her work. She has clarified that fame is not her identity.
Fame is transient, but work, passion and dedication are timeless. In a world where fame is considered the ultimate high, Chopra’s words remind us it’s not really about the fame but the work that goes into it.
While Chopra’s career has taken her to the highest levels of fame, one thing that remains constant is her love for her family. In an industry where work can often overshadow personal life, Chopra has always prioritised her family. Her recent comments about dancing at family functions are a testament to this.
The podcast questioned if, with so much fan following, would Priyanka dance in the functions happening within her own family? The actress stated she doesn’t find anything wrong in dancing there and having a great time. “Why can’t I dance at my brother’s function? Of course, I will. My family is the most important thing to me.”
The Role of Fame in Priyanka’s Life
Priyanka has always had a practical approach to fame. She views it as a consequence of her hard work, not the goal. Her fame might have opened many doors for her, but it’s her talent, determination and authenticity that have kept her going.
Her approach to fame reminds one that it is the work that counts, not the applause that follows. In a world where people measure success by the number of followers or media coverage, Priyanka shows that true success lies in staying true to oneself.
Stay tuned to Brandsynario for more news and updates
YouTube is officially two decades old! Since its launch in 2005, it has turned from a simple video-sharing site to the largest entertainment hub on the Internet. From viral moments to big changes, here are ten events that shaped YouTube into what it is today.
1. The First-Ever YouTube Video (April 2005)
For YouTube, things started with ‘Me at the Zoo’, a 19-second video, uploaded by co-founder Jawed Karim, which was the very first video posted on the site. Little did he know—he was changing history even though it was only him standing before elephants.
2. Google Buys YouTube (November 2006)
YouTube was on the fast track by 2006 and Google was taking note. Helping YouTube grow, enhance its capabilities and reach many more people around the earth, the tech giant acquired the platform for $1.65 billion in very same year.
Google Buys YouTube (November 2006)
3. YouTube Creators Start Earning (May 2007)
YouTube introduced its Partner Programme in 2007, therefore letting creators earn from their videos. This turned everything around. For many people, what started as a hobby, quickly became their professions.
4. “Gangnam Style” Smashes Records (December 2012)
Psy’s “Gangnam Style“ wasn’t just a catchy song—it was a global sensation. Its billion views in 2012 made it the first video to validate YouTube as a channel for shaping popular culture rather than just a repository of odd clips. I bet everyone remembers it but lets reminisce, shall we?
5. YouTube Changes Its Algorithm (2012)
In 2012, YouTube made a major update to how it recommended videos. Instead of focusing on views, it started prioritising watch time. This meant that longer, engaging videos were pushed more, leading creators to change how they made content.
In 2017, major companies pulled their ads from YouTube after concerns about their ads appearing next to inappropriate content. In response, YouTube introduced stricter rules. While this helped advertisers, many creators saw their earnings drop overnight.
7. YouTube Becomes the World’s Biggest Classroom
YouTube slowly turned into more than just an entertainment platform. Over the years, it became a go-to place for learning. Whether it’s makeup tutorials, coding lessons, or university lectures, YouTube became the world’s largest free classroom.
8. Live Streaming Becomes Mainstream (2011-Present)
Although YouTube added live streaming in 2011, it shot off by 2017. Users began using it to transmit breaking news as well as gaming. Live streams surged in popularity during the COVID-19 epidemic as people searched for current content.
9. YouTube Shorts Arrive (September 2020)
Shorts came out in 2020 by YouTube to rival TikTok. Becoming a hit, these quick, snappy videos provided authors with a different means of going viral and drawing followers.
Famous for his wild stunts and large donations, MrBeast is now among YouTube’s most famous celebrities. His generosity-driven material—such as the distribution of homes and planting of millions of trees—demonstrated that popular videos can also have an impact.
The Platform that Changed Everything
YouTube has transformed our viewing, learning and producing from a basic video of a man at the zoo to a billion-view viral hit. One thing is sure as it marks 20 years: YouTube is more than just a platform; it is a significant component of digital culture.
Here’s to the next 20 years of unforgettable moments!
Stay tuned to Brandsynario for the latest news and updates.
In a major crackdown on immigration, more than 100 Pakistani nationals have been deported from Saudi Arabia, Canada and the UAE in cases of visa violation, illegal stay and labour law breach. The number of deportations has been rising as it indicates the problems going on in the present scenario with overseas workers and travellers who do not meet legal requirements.
Saudi Arabia Tops the List
The most severe action was taken by the Saudi authorities, as they deported 42 people. These included five blacklisted Pakistanis, 13 accused of begging and five who had overstayed their visas. Furthermore, 16 workers were to be expelled for violating their employment contracts while 23 absconders—those who had left their jobs without informing their sponsors—were also sent back.
Source: Dawn
The Kafala system is an important factor as 13 Pakistanis were deported for working without a legal sponsor. Saudi labour laws force foreign workers to officially get a sponsor who should be responsible for their working contract. Violations normally end in deportation and blacklisting.
Canada, UAE and Iraq also Crack Down
Besides deportations in Saudi Arabia, from where the majority deportation happened, other nations followed suit. Canada deported one Pakistani for visa overstaying while Iraq removed seven people for residence without permission. In the UAE, one Pakistani national was turned back due to a lack of proper documentation; nine others were deported after their jail terms had been served. Three blacklisted people were deported from Oman and Somaliland. These countries ensured proper border controls remained strict.
Troubles on the Travel Front
Karachi Airport immigration authorities also detained 47 Pakistani passengers from travelling due to issues of visa and documentation. Among them were three blacklisted individuals and several passengers who attempted to travel to the UK, Turkey and Saudi Arabia under suspicious circumstances, respectively.
Source: Dawn
Notably, 19 Umrah pilgrims were offloaded due to a lack of hotel bookings and insufficient financial proof, reflecting stricter travel regulations for religious visitors. Other passengers were denied travel to destinations like Thailand, Malaysia and South Africa due to visa inconsistencies.
These deportations and travelling restrictions point towards increased scrutiny on immigration processes. Most Pakistani workers and visitors experience problems due to ignorance regarding visa rules, labour contracts and documentation. The scenario reflects the requirement of improved legal counselling and support systems that would avert all kinds of breaches and make the procedure of migration smooth.
Stay tuned to Brandsynario for latest news and updates
The Pakistan Cricket Board (PCB) has announced that the brand-new pavilion at the University Road End of the National Bank Stadium will be officially opened later today (Tuesday). “This state-of-the-art facility marks a significant milestone in the stadium’s history, reinforcing PCB’s commitment to enhancing cricket infrastructure in Pakistan,” the board said in a press release.
The newly constructed pavilion features world-class dressing rooms for players and match officials, complemented by high-quality hospitality rooms. “Developed in a record time of around four months, the facility underscores the dedication and efficiency behind the stadium’s rapid transformation,” it said.
In addition to the new pavilion, several major upgrades have been completed at the National Bank Stadium to enhance playing and viewing. These include the installation of 350 LED lights to improve broadcast quality, the fixing of two digital replay screens and the addition of over 5,000 new chairs to enhance spectator comfort.
PCB Chairman Mohsin Naqvi made multiple visits to the stadium to ensure the timely completion of the work. Nearly 5,000 dedicated workers contributed tirelessly to transforming the stadium, ensuring its full operational readiness for the upcoming tri-series and the ICC Champions Trophy 2025.
Naqvi said the upgrade was a testament to the board’s vision of elevating Pakistan’s cricketing venues to international standards. The National Bank Stadium, which last saw a major overhaul during the 1996 World Cup, now stands as a modern, world-class facility that will host domestic and international matches and provide players and fans with a top-tier experience.
“The incredible workforce behind this transformation deserves immense appreciation. Their hard work has made it possible for us to proudly present the National Bank Stadium as a world-class venue, ready to welcome top cricketing action.”
To honour their commitment, Naqvi will host a reception for the workers at 5:30 pm on Tuesday at the stadium. The stadium has a proud history of producing thrilling matches, while Karachi has given Pakistan some of its finest cricketers. With this enhanced, spectator-friendly venue, the hope is that more young talent will emerge.
Additionally, the PCB encourages parents to bring their young children to matches, fostering a love for cricket from an early age. By exposing the next generation to high-quality cricket, Pakistan can continue to produce world-class cricketers for years to come.
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Drake seemingly addressed his ongoing feud with Kendrick Lamar by changing his lyrics while performing Knife Talk in Melbourne. Instead of the original line, “Beef is live, spoiler alert, this n***a dies,” he rapped, “Beef is live, spoiler alert, I never died,”which fans believe was a direct response to Lamar’s recent Super Bowl Halftime Show performance.
This comes after Lamar took shots at Drake during the Super Bowl, referencing his rumored legal battle with Universal Music Group and even bringing Serena Williams onstage, seen by some as a subtle jab at Drake. The move has sparked online debate, with fans arguing over who is keeping the beef alive.
Drake is currently on his Anita Max Win Tour in Australia, with upcoming shows in Sydney and Brisbane before wrapping up in New Zealand. As tensions rise, fans are eager to see what happens next in this rap rivalry.
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Ramadan is almost here! While there is no better feeling for a Muslin, it also means long fasts and early morning suhoors. I know that fried food is all you might crave but remember, a good healthy suhoor keeps you full, hydrated and energetic all day. It’s important to eat the right foods to avoid feeling tired or thirsty. Here are some simple and healthy suhoor ideas to help you stay strong.
Oats with Fruits and Nuts
Oats is a simple and highly nutritional meal. A bowl of oats will give you slow energy, so you don’t feel hungry too soon. Add some honey, nuts and chopped fruits for extra flavour. Use milk or yoghurt to make it creamy.
Oats with Fruits and Nuts
Eggs with Whole Wheat Bread
Eggs are packed with protein. They keep you full for hours, something you might need while fasting. Have them boiled, scrambled, or in an omelette with vegetables, but HAVE THEM! For extra fibre, pair them with whole wheat bread, make sandwiches, sprinkle some greens on top and enjoy a mouthwatering and healthy suhoor.
Eggs with Whole Wheat Bread
Yogurt with Dates and Chia Seeds
Yoghurt is a mom-favourite for suhoors. It keeps your stomach cool and helps with digestion. In fact, some say it prevents you from getting thirsty during the day as well- win win! Add dates for natural sweetness and chia seeds for fibre. This combo keeps you energised.
Yogurt with Dates and Chia Seeds
Paratha with a Healthy Twist
Parathas are a go-to for most desi families during suhoors. While they are delicious, they can be heavy on your stomach and leave you feeling too full during the day. However, if you’re still craving a crispy paratha, use less oil and try whole wheat flour. Fill them with eggs, spinach, or even chicken for a nutritious twist.
Paratha with a Healthy Twist
Smoothies for a Quick Boost
Blend bananas, yoghurt, milk and honey for a quick and filling drink. Add nuts or oats for extra energy. The best thing about smoothies is that they are easy to digest and refreshing.
Lentils are full of protein and fibre. A light lentil soup keeps you full without feeling heavy. Have it with brown bread for a balanced suhoor.
Lentil Soup with Brown Bread
Peanut Butter with Dates and Toast
If you like eating light, go for peanut butter toasts. Peanut butter gives healthy fats and energy, without leaving you too full. Spread it on whole wheat toast and enjoy with dates. It’s a great mix of protein and fibre.
Peanut Butter with Dates and Toast
8. Water and Hydrating Fruits
And don’t forget, always drink plenty of water before fasting. Eat watermelon, oranges, or cucumbers to stay hydrated. Avoid salty and spicy foods that make you thirsty.
Hydrating Fruits
Suhoor is the key to a good fast, so make sure to eat balanced meals with protein, fibre and healthy fats. Drink lots of water and avoid junk food, and remember, a little planning makes fasting much easier!
Stay healthy and have a blessed Ramadan!
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STEM includes science, technology, engineering and mathematics. Those are the roots of innovation, economic progress and development. However, in Pakistan, stereotypes and gender biases still grip the society, marginalising women and limiting their opportunities. However, women in the country have not let this stop them from progressing. Despite the difficulties, Pakistani women are still making it big in the STEM world, which defies all those biases.
The STEM Gender Gap in Pakistan
The gap began very early in STEM education. Science and mathematics were not considered too appealing to girls, and the notion was set that they should ideally pursue more “traditional” careers, such as teaching or medicine, according to society. Today, women only hold 4.9% of engineering supervisory positions in Pakistan, a stark indicator of barriers against them. The underrepresentation is not an issue of equality but of lost potential and progress.
Source: Scinetia
Despite all barriers, many women in Pakistan have made a success of themselves in the sciences. Examples include pioneers such as Arfa Karim, who became the youngest Microsoft Certified Professional, and Dr. Nergis Mavalvala, the physicist who played a part in measuring gravitational waves. The list of pioneers continues with Asma Zaheer, a winner of the IBM Award, and Mariam Sultana, Pakistan’s first female astrophysicist. These women are setting barriers while becoming an inspiration to future generations.
To bridge the Pakistani STEM gender gap, many groups and initiatives exist. Programmes provided by UNICEF, British Council, Carfex Education and even events like Lahore Science Mela provide platforms and encouragement for talent in women in Pakistan. Organisations such as Girls in Tech Pakistan and STEM Women provide mentorship opportunities, networking services and scholarships to help women succeed in their careers in the STEM industries. Such interventions are essential in changing perceptions and creating an inclusive environment.
Source: World Bank Blogs
Empowering women in STEM is no longer a quest for justice; it is a matter of unlocking the full potential of a nation. If the government invests in STEM education for girls challenges outdated stereotypes and provides opportunities on an equal basis, there is a veritable wealth of untapped talent that Pakistan will be able to harness. With continued efforts on the road forward, the prospects for women in STEM in Pakistan have never looked brighter. In simple terms, if support women in STEM, you empower a whole nation.
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February 11 marks the International Day of Women and Girls in Science. Science in today’s date is diverse, inclusive and collaborative, and this is one day when we celebrate that. So, if you are a young woman in Pakistan with dreams of being in STEM, here’s a list of the best universities in Pakistan for science programmes. These schools offer top-notch degrees in fields like biology, physics, chemistry and engineering. If you’re passionate about science and research, these universities are great options.
1. Quaid-i-Azam University (QAU), Islamabad
QAU is one of Pakistan’s best public universities for science. It has strong programmes in natural sciences, physics, and chemistry, inviting people from all over the country. Many of its professors are also well-known researchers.
Top 10 Universities Offering Science Courses in Pakistan
2. National University of Sciences and Technology (NUST), Islamabad
NUST is the diverse face of higher education in Pakistan. It’s famous for its engineering, IT and science degrees and works with top international universities to bring the very best to its students who get hands-on experience in tech and research.
Top 10 Universities Offering Science Courses in Pakistan
3. University of the Punjab, Lahore
Established in Lahore in 1882, the University of Punjab is the largest and the oldest seat of higher learning in Pakistan. It’s also the oldest university in the country, offering biology, physics, chemistry and environmental sciences to its students. Many top scientists and researchers have studied here.
Top 10 Universities Offering Science Courses in Pakistan
4. COMSATS University, Islamabad
The Third World Academy of Sciences (TWAS) initiated the proposal for the formation of COMSATS under the leadership of Nobel Laureate, Dr. Abdus Salam. This university aims to reduce the ever-growing gap between the developed and developing world through useful applications of science and technology, which is why it is well-known for computer science and engineering. It focuses on technology and practical research, allowing students to find good tech and science jobs after graduation.
Top 10 Universities Offering Science Courses in Pakistan
5. Pakistan Institute of Engineering and Applied Sciences (PIEAS), Islamabad
PIEAS is Pakistan’s top university for nuclear science. It is committed to excellence in science and engineering education, seeking to impart knowledge in fields which are essential for the technological development of Pakistan. PIES might have small class rooms but its research labs are some of the most excellent ones in the country. In fact, graduates from PIEAS often end up working in atomic energy and high-tech fields.
Top 10 Universities Offering Science Courses in Pakistan
6. University of Karachi, Karachi
Pakistan’s largest university, UoK offers some of the best science programmes in the country. The Science Faculty which consists of 23 departments and five research institutes can said to be the biggest scientific centre in the country. The Research Institutes include the HEJ Research Institute of Chemistry, which is world-renowned and has also been designated World Academy of Science. It is the prime research institute of the country and has high-level research faculties for chemical science, particularly Natural Product Chemistry.
Top 10 Universities Offering Science Courses in Pakistan
7. University of Agriculture, Faisalabad
UoA is more than a century old. It is best for agricultural science and veterinary studies, preparing students for workforce and leadership in a diverse, global and technology-driven environment. The university helps improve farming and food production in Pakistan as many graduates end up working in agriculture and research.
Top 10 Universities Offering Science Courses in Pakistan
8. Lahore University of Management Sciences (LUMS), Lahore
Generally, LUMS is known for business and social sciences, but it also has great science programmes, like MS in Physics, Mathematics, PhD in Chemistry, Computer Science and Electrical Engineering. It also has biology and interdisciplinary science degrees.
Top 10 Universities Offering Science Courses in Pakistan
9. University of Peshawar, Peshawar
The University of Peshawar is a public research university in the country that has strong programmes in natural sciences. What makes it even better is its big research library and tones of scholarships.
Top 10 Universities Offering Science Courses in Pakistan
10. University of Engineering and Technology (UET), Lahore
UET is Pakistan’s most famous engineering university. It offers civil, mechanical, electric and software engineering degrees and has strong science and technology labs.
Top 10 Universities Offering Science Courses in Pakistan
Why these Universities Matter for Women in Science
As years pass, more girls and women are choosing sciences, but they need support. These universities give great opportunities, research labs and scholarships. They help students become top scientists, engineers and researchers.
So, if you love science and discovery, one of these universities could be the perfect fit for you!
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BMW (Bayerische Motoren Werke) is one of the world’s leading automobile manufacturers, well known for its luxury vehicles, advanced engineering and premium driving experience. Established in 1916, BMW has built a strong reputation for producing high-performance cars that offer comfort with cutting-edge technology in their cars.
In Pakistan, BMW is elite among automobile enthusiasts and luxury car buyers. Known for their sleek designs, powerful engines and top-tier features, BMW cars are associated with elegance and sophistication. Owning a BMW in Pakistan is not just about having a car; it’s about making a lifestyle statement, reflecting status, class and innovation.
Why BMW is Considered Luxury in Pakistan
BMW cars are categorised as luxury vehicles due to their superior quality, performance and innovative technology. Some main features that set BMW apart include:
Premium Build Quality: BMW vehicles are manufactured with high-grade materials and superior skills.
Advanced Technology: From driver assistance systems to futuristic features, BMW includes outstanding technology in all its models.
Comfort and Performance: BMW offers a great blend of comfort, handling and engine performance, making their cars ideal for both city drives and long-distance travel.
Brand Prestige: Owning a BMW in Pakistan is often seen as a symbol of success and high social status.
BMW Models in Pakistan
BMW car Price in Pakistan vary significantly based on the model, specifications and whether the car is new or used. Compact used BMWs in Pakistan, such as the BMW 3 Series or BMW X1, typically start around PKR 1,450,000. However, the prices for high-end BMW models like the BMW 7 Series or BMW X7 can go as high as 74,000,000, depending on additional features, import duties and packages.
In this article, you will learn in detail about the various BMW models in Pakistan, BMW car Price in Pakistan, along with their specifications.
BMW 3 Series
The BMW 3 Series is a dynamic luxury sedan that combines sporty handling with a refined interior. It is one of the most popular BMW models worldwide and is an excellent choice for those looking for an entry-level luxury car.
Price Range: PKR 75.0 lacs – 2.19 crore
Engine Options: 2.0L turbocharged with 255 horsepower
Transmission: 8-speed automatic
Acceleration: 0-100 km/h in 5.6 seconds
Key Features: luxury interior, advanced safety features, BMW iDrive system, lane-keeping assist, warning before collision, blind spot assist
BMW 3 Series
BMW X5
The BMW X5 is a premium SUV that offers a perfect balance of power, comfort and cutting-edge technology. It is ideal for families and individuals who want a spacious and performance-driven vehicle.
Price Range: Approximately PKR 7.40 crore
Engine Options: 335 horsepower 3.0L turbo-6 inline-6 motor engine
The BMW X7 is the largest and most luxurious SUV in BMW’s lineup. It offers a commanding road presence, a premium interior and the latest technology for an unparalleled driving experience.
Price Range: PKR 2.90 crore
Engine Options: 3.0L turbocharged engine with 335 horsepower
The BMW 7 Series is a top-tier luxury sedan known for its refined interior, executive seating and advanced features. It is a preferred choice for business professionals and elite car buyers.
The BMW X3 is a compact luxury SUV designed for those seeking a combination of power and practicality. It delivers a smooth ride with premium comfort features.
Price Range: PKR 5.80 crore
Engine Options: 2.0L turbocharged engine with 248 horsepower
Transmission: 8-speed automatic
Acceleration: 0-100 km/h in 6.0 seconds
Key Features: Versatile performance, luxury SUV design, sporty handling, forward collision alert, lane departure caution, blind-spot monitoring.
BMW X3
BMW iX
The BMW iX is an all-electric luxury SUV that represents the brand’s vision for sustainable mobility. With its futuristic design and long-range battery, it offers an eco-friendly yet luxurious driving experience.
Price Range: PKR 4.41 – 5.4 crore
Battery Range: 400-500 km per charge
Transmission: Single-speed automatic
Acceleration: Can go from 0 to 100 km/h in just 4.6 seconds
Key Features: fully electric, futuristic design, fast charging capabilities, 14.9-inch touch display, can be controlled through gestures.
The BMW 2 Series is a compact coupe designed for those who love sporty styling and agile performance. It is an excellent entry-level option for luxury car enthusiasts.
Price Range: PKR 3.2 crore
Engine Options: 2.0L turbocharged engine with 248 horsepower
The BMW X1 is a subcompact luxury SUV that offers a practical and stylish design with a premium feel. It is the most budget-friendly BMW SUV available in Pakistan.
Price Range: PKR 65.6 lacs – 3.0 crore
Engine Options: 2.0L turbocharged engine with 228 horsepower
Transmission: 7-speed dual-clutch automatic
Key Features: compact SUV, modern interior, efficient engine, forward collision warning, lane departure warning, blind-spot monitoring
Factors Affecting BMW Car Prices in Pakistan
Several factors could affect BMW car Prices in Pakistan, including:
Import Duties & Taxes: High customs duties significantly increase BMW car prices.
Exchange Rate Fluctuations: Since BMWs are imported vehicles, the USD to PKR exchange rate affects their pricing.
Additional Features: Luxury add-ons like premium interiors, advanced safety features and customisation options increase the overall price.
Condition (New vs. Used): A brand-new BMW will always be more expensive than a used car model.
Note: It is essential to keep in mind that the prices mentioned above are approximate and can vary depending on multiple factors. For the most accurate and up-to-date pricing, we highly recommend reaching out to authorised BMW dealerships in Pakistan. Whether you’re looking for a compact luxury sedan or a high-performance SUV, BMW offers a range of vehicles suited to different preferences and budgets.
If you’re planning to buy a BMW in Pakistan, make sure to research thoroughly, compare prices and consult professionals to make an informed decision.
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Kane Williamson is a name synonymous with grace, patience, and sheer class. And now, he has added another feather to his cap—becoming the second-fastest men’s cricketer to reach 7,000 ODI runs!
In the tri-nation series clash against South Africa, Williamson played an absolute masterclass, scoring an unbeaten 133 off 113 balls. But what made this knock even more special?
It helped him surpass Virat Kohli, who reached the 7,000-run milestone in 161 innings. Williamson did it in just 159 innings, making him the second-fastest ever in ODI history.
However, the fastest record still belongs to Hashim Amla, who got there in just 150 innings.
Records aside, Williamson’s knock was exactly what New Zealand needed. Chasing a tough target of 305, the Kiwis were under pressure. But Williamson, along with Devon Conway (97 off 107 balls), made it look easy.
The duo stitched together a record-breaking 187-run partnership—the highest-ever between New Zealand and South Africa. Thanks to their efforts, New Zealand chased down the target with eight balls to spare, securing their spot in the final.
This was also Williamson’s first ODI century since the 2019 World Cup—a wait of 22 innings! And he didn’t just get there; he smashed his second-fastest ODI hundred, bringing it up in just 72 balls.
Kane Williamson isn’t the loudest cricketer. He doesn’t make headlines for his aggression or big statements. Instead, he lets his bat do the talking. His technique, ability to pace an innings, and calmness under pressure make him one of the best in the world.
Surpassing Kohli in this elite list only strengthens his legacy. The best part? He’s still got plenty of cricket left in him!
With this knock, Williamson has sent a strong message ahead of the ICC Champions Trophy. New Zealand will be banking on their skipper to deliver more of these match-winning performances. And if this game was any indication, he’s more than ready to lead from the front.
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