Meet The Designer Who Creates Works Of Art From Human Hair

Sep 26, 2022

Dutch designer, Sanne Visser — Image Source: Design Indaba

Our hair is fascinating as we braid it, style it, and cherish it. However, once it leaves our heads, they turn into a creep factor hanging onto the soap as well as, rummaging through the floors and ending up in the landfills. But did you ever think that you could create art from that hair?

The Hair Initiative by Dutch Designer

The architects have partnered with the Green Salon Collective, a U.K. company that takes salon waste like hair and recycles it into wool alternatives, particleboard-like sheets, and sausage-shaped floating barriers that absorb oil spills.

Dutch designer, Sanne Visser, described the material via video conference as being “very lightweight, flexible, oil absorbent, high in tensile strength — and it doesn’t require any extra energy, land, or water to grow.”

Visser is showing a new installation for London Design Festival (LDF) this month named ‘Extended’ after finishing a residence at London’s Design Museum to investigate recycling human hair. The artwork shows eight mirrors suspending from ropes made from hair that was gathered from West London barbershops.

She plans to eventually find a home for the art pieces in each of the eight salons and barbershops she collected hair from.

The Pareid Art Installation

GSC has also collaborated with architecture and design firm Pareid on an installation. The installation will be on display at this year’s LDF. It consists of two linked columns covered in hair and is located in a salon in West London. The project named ‘Chiaroscuro 1′ is made of felted hair and used as a surface covering.

Deborah Lopez, Pareid’s co-founder, shares how the process can only work with hair that is longer than 5 centimetres (about 2 inches).

“As a textile, [hair] is good because it can be used as acoustic material or insulation,” she says,

“The firm has also been testing it as an aggregate in harder materials. Much like straw in adobe bricks, hair could be used as fibre reinforcement,” she added.

The part of the period art portfolio includes dog leashes, netted bags, shoulder straps, and swings all Made of human hair.

“We are drawn to things that might be considered ugly or unappealing at first,” said Pareid. “Waste like human hair possesses a kind of icky quality — it has that confrontational element to it.”

Afro Hair Initiative

In 2020, french designer Alix Bizet addressed the issues of racialized identity, community experience, and marginalized beauty.

“I discovered, as a Black person, in society, there is good hair and bad hair — that’s where the project started. Looking at this discarded material, we can learn so much about society,” she said.

The collection features crown-like headpieces made from afro hair. The representation was done by people talking about their personal and professional experiences of afro hair in a series of podcast interviews.

Bizet also worked on a series of projects from afro hair named “Exchange” (2016), “Hair Matter(s)” (2016) and “Hair by Hood” (2017). As part of her collection, she made garments including hoodies from felted human hair. Her collection sparked discussions about how culture and identity are related to hair, and the role that hair salons play in communities.

Stay tuned to Brandsynario for the latest news and updates.

The Wise ‘Gogi’ Played By Ali Azmat In TLOMJ Finally Revealed

Web Desk

Sep 26, 2022

24th September 2022: As the release of the tremendously anticipated ‘The Legend of Maula Jatt’ set for 13th October gets closer, the filmmakers have unveiled character posters and Ali Azmat’s Gogi has finally been revealed.

Ali Azmat’s character poster is a great reflection of his role in the film as a wise and spiritual man that people look up to for help. Gogi is seen with long hair, a mustache and bright-coloured apparel in the film. The knowing look in his eyes in the poster is a great way to introduce his character to the audience. Ali Azmat has already fascinated the viewers with his character from the trailer, and now with the release of his character poster the audience is even more intrigued to see him in TLOMJ.

The film has been directed by the award-winning Bilal Lashari, known for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. With a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, TLOMJ is a hard reboot of the original 1979 ‘Maula Jatt’. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Mirza Gohar Rasheed and Faris Shafi are also a part of the star-studded cast.

The filmmakers have collaborated with Geo Films, Pakistan’s largest media group and an important contributor to the revival of Pakistani cinema, as their presenting partner. Locally, TLOMJ will be distributed by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known for his immense hard work and dedication to the Pakistani film industry. Internationally the film will be distributed by MovieGoers International.

Faris Shafi’s Loyal Look As ‘Mooda’ In TLOMJ Finally Unveiled

Web Desk

Sep 26, 2022

24th September 2022: With the release date of 13th October 2022 drawing close, ‘The Legend of Maula Jatt’ has unveiled the character posters for the film with Faris Shafi’s ‘Mooda’ being the latest reveal.

The character poster for Mooda sums up his role in the film in a very sublime manner. With light coloured apparel, a smooth shaved face, stone rings, and a wooden stake in his hand, Mooda stands strong in the poster. The actor will be seen essaying the role of a loyal friend who’s almost like a brother to Maula Jatt. The actor’s character has already captivated the audience from the trailer release.

Bilal Lashari’s Magnus opus has been produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay has been written by Bilal Lashari and the dialogues are by Nasir Adeeb. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Ali Azmat, and Faris Shafi are some of the names amongst the cast.

The filmmakers have collaborated with Pakistan’s largest media group and an important contributor to the revival of Pakistani cinema, Geo Films as their presenting partner. TLOMJ will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known in the film industry for his immense hard work and dedication. Internationally the film will be distributed by MovieGoers International.

Mirza Gohar Rasheed’s Daunting Look As “Maakha” In TLOMJ Finally Revealed

Web Desk

Sep 23, 2022

23rd September 2022: Following the release of the trailer, the filmmakers have released character posters for ‘The Legend of Maula Jatt’ which hits theatres on the 13th of October. They have now revealed Mirza Gohar Rasheed’s character poster as ‘Maakha’ in the film.

Mirza Gohar Rasheed essays the role of the unhinged Maakha in The Legend of Maula Jatt. The character poster reveals his hooded dark look with kohl-rimmed eyes, scars on his face and a sword in his hand. Maakha’s look perfectly encapsulates the darkness of his character, spiking the level of intrigue amongst the audience. This is the first time ever that the actor will be seen playing such a different character in Pakistan.

The Legend of Maula Jatt is Pakistan’s most extravagant production to date and the film also boast an expensive star-studded cast. It has been directed by the award-winning Bilal Lashari, who is known for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. The screenplay has been written by Bilal Lashari and dialogues are by Nasir Adeeb. Hamza Ali Abbasi, Fawad Khan, Mahira Khan, Humaima Malick, Ali Azmat and Faris Shafi are some of the names amongst the cast.

Geo Films, Pakistan’s largest media group and a vital contributor to the Pakistani film industry’s revival, has partnered with the filmmakers as their presenting partner. The film will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is known for his dedication and contribution he has made to the film industry while MovieGoers international will be distributing it internationally.

Dawlance – Proud Sponsors of Pakistan Vs England T20 Cricket Series 2022

Web Desk

Sep 23, 2022

The leading producer of home-appliances and innovative electronic technologies in Pakistan – Dawlance has committed to be the sponsor of the upcoming Cricket Series, between Pakistan and England. A joint press-conference was held by the Pakistan Cricket Board (PCB) and Dawlance, at the National Stadium in Karachi, to announce this collaboration.

Over the years, Dawlance has been a resourceful partner with PCB, to promote healthy sporting activities, especially Cricket in Pakistan, whereby it also sponsored the Pakistan-Australia Cricket Series 2022 held recently. Dawlance has always been at the forefront, for promoting; sports, healthcare, education, culture and environmental sustainability in Pakistan, to create fresh opportunities for socio-economic growth, while improving the quality of life, nurturing talents of the youth and empowering the nation.

The Chief Marketing Officer of Dawlance – Syed Hasan Jameel stated that: The fact that England is touring Pakistan after 17 years for seven T-20 matches, makes these moments all the more special. Dawlance is committed to enrich this exhilarating experience for the spectators on Television and in the stadium. I wish Best-of-Luck to both the teams. May the best team win.”

Promoting Cricket as the favorite sport of the Pakistani nation, is a part of Dawlance’s vision for socio-economic development. Dawlance has also launched comprehensive development programmes in sync with the ‘Sustainable Development Goals’ (SDG) of the United Nations (UN). Being a wholly-owned subsidiary of Arcelik – the second largest manufacturing company in Europe, Dawlance also has a global vision for adopting global best-practices, to accelerate progress, conserve energy and establish higher standards of performance, to continue as the corporate leader in the technology sector.

ICCIA hosts 4th session of Best of Entrepreneurship session in the field of eCommerce to promote entrepreneurial ecosystem

Web Desk

Sep 23, 2022

The Islamic Chamber of Commerce, Industry & Agriculture (ICCIA) will conduct the “Best of Entrepreneurship Pakistan (BOE)” session in Karachi. The theme of the event is E-Commerce and Entrepreneurship in Pakistan and will highlight challenges faced by the industry as well as the opportunities it brings for young entrepreneurs.

The BOE event aims to share entrepreneurial trends and stories that will shape the future of e-commerce in the country. The audience will include Technical, and Vocational Education and Training (TVETs) focused on e-commerce, university students, aspiring entrepreneurs, and enthusiasts.

“ICCIA’s mandate is to develop and grow the private sector of the Muslim world. To increase the participation of our businesses in the global supply chains. To support the “resilience” and “sustainable” in the term resilient and sustainable economies. And this happens when there is a strong private sector that creates jobs and supports multiple socio-economic goals as well as increases the country’s productive capacity,” Ms. Aalia Jafar, Director of International Relations, Islamic Chamber of Commerce, Industry & Agriculture (ICCIA), said about BOE.

Prominent personalities, including Mr. Haider Zamin, Deputy Director TDAP, and Vice President of FPCCI will be present at BOE.

Notable names from the tech and e-commerce industry, such as Mr. Hamza Abdul Rauf, Co-founder & Director Telemart, Dr. Sara Saeed Khurram, Co-Founder & CEO Sehat Kahani, and Mr. Arif Lakhani, Co-Founder Qist Bazaar will share their experiences and the challenges they faced in their journey with an audience of more than 250 people. Dr. Abdullah Zafar Sheikh, Professor and Dean School of Business Studies (SBS), IBA will also be present at the occasion.

The session will be held on September 28th, 2022, between 2:00 pm – 5:30 pm at the Institute of Business Administration, IBA- City Campus, Karachi.

WHAT A NIGHT! Babar Azam Silences Critics with a Master Class!

Huzaifa Gaba

Sep 23, 2022

Babar Azam Silences Critics with a Master Class

Karachi’s national stadium was abuzz last night with loud roars and cheers from the crowd, celebrating the return of Babar Azam in full colours. The chants emanating from the stadium were so loud that one could hear it kilometres away, and why not? This was more than a match won; Babar Azam silenced his critics with a magnificent century in the 2^nd T20I against England.

Ever since, the first game of the Asia Cup, Babar Azam has been criticized heavily for his low score, lack of intent, and low strike rate, and the volume of that criticism has kept increasing with every game. Babar Azam accumulated only 68 runs from 6 outings at the strike rate of 107.93.

Although the whole Pakistan lineup was criticized over questionable team selection and low strike rates, captain Babar was in the line of fire because he failed to fulfill the expectations of the nation.

Strike rate mongers questioned his intent and demanded his demotion in the batting order to accommodate an aggressive batter at the top, who can play with ‘right intent’.

As Former fast bowler Aaqib Javed, said “These two openers are not going to win you tournaments. Take the two openers (Babar Azam and Mohammad Rizwan), the number one and number two players in the world. But such a player should know what to do”.

MoHamMaD RiZwAn AnD bAbAr AzAm ShOuLdN't OpEn FoR pAkIsTaN😆 pic.twitter.com/jcP9UMahcX

— CricTracker (@Cricketracker) September 22, 2022

However, the team management, did not press any panic button over the criticism and continued with Babar Azam and Rizwan at the top in the series against England and have already announced them as openers for the upcoming T20 World Cup. They also backed the players who participated in the Asia Cup, and almost kept the same team for England series and T20 World Cup.

Babar Azam was also questioned about the criticism in a press conference, and he looked very confident about bouncing back, saying the team doesn’t bother about all the noise outside the dressing room.

“We don’t listen to those from the outside sniping. There’ll always be criticism, and if you don’t do well, people are waiting to pounce. The fans always support us” said Azam.

Babar Azam showed glimpses of excellence in the first T20i against England, but could not capitalize on the good start. But in the second game, he walked down the ground with the intent to chase down the mammoth total of 200.

Deafening noise in Karachi for Babar Azam's hundred and his winning boundary. Some stunning shots in an unbroken 203-run opening partnership with Mohammad Rizwan to square the series

— Matt Roller (@mroller98) September 22, 2022

At the innings break, a target of 200 looked like a stiff task, even at a ground where average scores are high and three chases out of five are successful. Many fans have already lost hope there, considering the low strike rates of openers and unreliability of the middle order.

Babar started the chase slow and steady, while Rizwan kept taking risks, surviving twice, but as the saying goes, ‘luck favors the brave’, Babar brought up his half-century off 39 balls, and with eight overs remaining, the required rate, climbed to 12.

This looked tough, with two accumulators at the crease, however, when the going gets tough, the tough get going, and Babar Azam turned the beast mode on right there and he took control of the situation. After a lean patch in Asia Cup, Babar was back with a roar.

He hit English bowlers all over the park and the crowd, overjoyed with the return of the King to his kingdom, began chanting “Babar, Babar!”

🔊 Karachi has witnessed a Babar special 👑#PAKvENG | #UKSePK pic.twitter.com/vkblIu9icE

— Pakistan Cricket (@TheRealPCB) September 22, 2022

The whole atmosphere was buzzing as he nudged Curran into the covers for the single that made him the first man to hit multiple T20I hundreds for Pakistan, only 23 balls after acknowledging the applause for his fifty. Karachi stood to celebrate the masterful innings by Lahore’s favorite son.

After that, the match was almost over, they just had to fulfill the formality of completing the target, as the English team has already bowed down to the onslaught of Babar Azam, supported by Rizwan, who was overshadowed by Babar Azam’s masterclass.

Babar Azam ended the innings at 110 runs off 66 balls, with eleven fours and five sixes, while Rizwan played an equally good knock of 88 runs off 51 balls with the help of five fours and four sixes.

Chasing 200 without losing a wicket 😱 What an incredible batting display by the best in the world!! Babar Azam & Mohammad Rizwan putting on an absolute exhibition tonight 🔥👏 They timed that run chase to perfection! Well played @TheRealPCB 👏 #PAKvsEng

— James Taylor (@jamestaylor20) September 22, 2022

Pakistan chased the total in the final over without losing any wicket, breaking the record for the highest successful chase in T20 history without losing a wicket. The previous highest was 184 by Kolkata Knight Riders against Gujarat Lions in 2017, while the previous best in T20Is was 169 by New Zealand against Pakistan in 2016.

Record: Babar Azam has 10 hundreds from just 84 innings as a Pakistan captain.

— Johns. (@CricCrazyJohns) September 22, 2022

Babar Azam has proven to the world that he is arguably the best batter across the globe. Even though he was criticized for his slow starts and intent to accelerate, he threw all those narratives out of the park last night.

YouTube Introduces Cash for Creators to Confront TikTok

Web Desk

Sep 23, 2022

With its announcement to begin paying short-form video producers in a manner akin to – but less profitable than – the ad revenue shares it has been giving creators for long videos, for more than a decade, YouTube now has put a down payment on its future. The business is also taking steps to make music licensing for its producers simpler, alleviating a significant source of frustration for many.

The objective of the recent announcements is to simultaneously counter TikTok’s advances and reassert YouTube’s position as the greatest home for future Jason Derulos who may use it as a launching pad to expand their fan bases and career chances. YouTube Partner programme’s expansion will include makers of YouTube Shorts, providing them with a dependable revenue stream in a field that has not had any before.

The firm will also provide emerging creators access to a set of audience interaction tools if their work obtains less views. The goal is to make it easier for them to join YouTube’s comprehensive partner programme more swiftly and to stay on the platform rather than switching to rivals.

How many additional participants the initiatives may bring into its partner’s programme was kept a secret by the executives. They made it clear, however, that they hope the efforts attract a sizable new set of talent while offering existing talent new opportunities to experiment, for example, with issues unrelated to those that made them famous.

Sharing income is YouTube’s most effective countermeasure against TikTok as well as its most tried-and-true strategy, dating back more than a decade. The Chinese-based site, which gained popularity in the US during the epidemic and has since had a significant effect on pop culture and music, currently boasts more than 1 billion users who watch nonstop streams of 15–60 second-long video clips.

In reaction to TikTok’s explosive growth, YouTube, Facebook, and Instagram all introduced short-form services that have experienced similar growth. Shorts get 30 billion views every month from 1.5 billion people who are signed in to YouTube.

For some of its biggest short-form creators, YouTube already had a Shorts Fund, a $100 million pool of revenue designed to incentivize creators to try the format in its early days. According to Walpert Levy, YouTube’s Vice President, 40% of individuals receiving payment through the Shorts Fund have never previously received a cheque from YouTube. And the move to shorter videos is significant for YouTube, if not for the producers who have had to master a variety of platforms and formats in order to increase their income.

Short-form advertising differs from longer-form advertising. A 14-second short cannot have a 30-second pre-roll advertisement attached to it and expect viewers to watch it. As a result, the financial system is also distinct.

All short-form profits will go into a monthly pool, with eligible creators receiving their proportionate slice of a 45% share depending on views of their work, as opposed to the 55% revenue shares that YouTube gives long-form creators for adverts incorporated into their works.

That different compensation will help fund another endeavour that will address one of the most challenging aspects of social media creation: negotiating the convoluted, out-of-date music royalties system. A song’s producers can’t even recover their production expenses because obtaining the rights to use it frequently entails interminable contract talks, numerous red lines, and expensive charges that may actually require turning over all proceeds to the rights holder.

Later this autumn, the new Creator Music system will debut with a simpler interface that includes pre-licensed music from four independent labels. The developments represent a significant change for YouTube, which was founded 17 years ago.

The firm is currently among the largest ad-supported streaming video providers in the world, but it also has a sizable live streaming audience. Another key change in what YouTube is, but one that still fits into a much larger context, is the addition of short-form in a meaningful way to its economic structure and the current monetization of it with adverts and revenue sharing for artists.

Levi’s® Launches the Next Iteration of Buy Better, Wear Longer

Web Desk

Sep 23, 2022

Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi’s® is on a mission to help consumers love their jeans for decades, not seasons.

To support this effort, Levi’s® created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Levi’s most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.

“The campaign speaks to Levi’s® legacy, durability, and appeal to a broad global audience. A pair of Levi’s® ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future” – Karen Riley-Grant, Global Chief Marketing Officer.

The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible, before passing them down to future generations. And it’s a commitment from the brand to continue its work on numerous fronts to be responsible stewards of the natural resources we use, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.

Climate, consumption, and community are at the core of our approach to sustainability, and Levi’s® is pursuing a variety of initiatives to support this vision: Investment in materials such as Cottonized Hemp and Organic Cotton, which reduce water consumption and pioneering Water<Less® manufacturing in denim. Most of all, Levi’s® has open-sourced their learnings and tools to affect broader change. Today, Levi’s continues to work alongside partners and leaders like Fashion for Good and the Ellen MacArthur Foundation to help shift the industry to a more circular model and Levi’s® R&D lab, WellThread®, constantly searches for radical new ways to make clothes that can reduce its environmental footprint.

“Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products.” – Paul Dillinger, Vice President, Head of Global Product Innovation.

The Buy Better, Wear Longer short film is available to view (HERE), andhas launched worldwide across digital and social platforms. To build on their message, Levi’s® will also highlight stories from their partners and changemakers XiyeBastida, MelatiWijsen, and Emma Chamberlain, who have been an integral part of thecampaign since its launch last year and represent the next generation of voices on sustainability. For more information on Levi’s sustainability efforts, please visit https://www.levi.com/US/en_US/features/sustainability. We havealso released our new sustainability report and an expanded slate of sustainability goals.

Pakistan’s beleaguered auto industry walks into the ‘survival of the fittest’ mode

Abubakr Hussain

Sep 23, 2022

As the country struggles to increase and maintain its foreign exchange reserves, the auto sector, which is seen as one of the culprits for the country’s current economic crisis, is badly struggling.

The State Bank’s forex reserves have depleted to $8.6 billion that can cover only just over a month of imports. Just to give a context, India is six times bigger by population than Pakistan but it has a reserves of $551 billion – 64 times more than Pakistan. Adjusting for population, India has over ten times more per capita forex reserves than Pakistan. The government of Pakistan is trying to increase reserves by any means possible to stabilize the economy.

The reason for this lack of reserves in the country is high imports and low exports. The auto sector is one of the sectors that are highly dependent on imports to conduct their operations.

According to one key auto sector official, if we try to evaluate the total imported component of cost in an average car in Pakistan, it is 90%.

It means if the cost of a car is Rs1 million then Rs0.9 million comes from imported parts and raw material because the domestic parts manufacturers also use imported components and raw material to manufacture the final product.

“Only labor is local in the industry. Almost everything else – parts, sub-components and raw material are imported,” the official said.

The government has put several restrictions on the sector to reduce losing important forex reserves. The recent floods and devastation of the crops have also put stress on the reserves since Pakistan is now forced to import food items as well such as tomatoes and onions to control shortages and skyrocketing prices.

Therefore there appears no respite for the auto sector in the near future. The auto sales have already started plunging. One after another, companies are announcing scheduled production shutdowns.

Moreover, high car prices, restrictions on auto financing, high inflation and reduced buying power are all also putting pressure on the auto industry. Where will all these take the auto industry?

Several companies entered into Pakistan’s auto fray in the aftermath of auto development policy 2016-21 such as Kia, Hyundai, Changan, United Motors, DFSK, MG Motors and Proton. These were in addition to established players such as Toyota, Honda and Suzuki.

The newcomers have increased competition in the sector but coupled with the economic crisis, they may not all survive for long as the competition will become cutthroat.

“Not all companies are going to survive,” said a key official of one of the new entrants. “The ones with strong groups behind them will survive.”

“It is because the competition will force companies to keep high inventories in order to cater to car buyers as soon as possible. The ones with high inventories will be able to attract customers,” the official said.

With high prices and few buyers in the market, the next battle between the car companies will be fought on who will be able deliver cars quickly.

“Inventory financing is not a child’s play. I am talking about billions of rupees of risky investments. Many will not be able to compete and only the ones with strong finances will sustain,” the source added.

Finding Love In The Metaverse – Feasible Or Not?

Lyza Rashid

Sep 23, 2022

Dating.com, an online dating site, is joining hands with meta. Did you ever think meta could help you find love? Well, think again because it’s happening now and they’re pretty serious about it. Virtual reality and dating don’t seem like the best pair but here’s how they’re making it work.

What’s Going On?

Dating.com is joining forces with virtual reality (VR). The business is now launching a “meta-dating place for modern singles” in Decentraland. This is a blockchain-powered online community that has grown to be a well-liked entry point into the overwhelming metaverse.

In order to promote its new service, Dating.com asserts that online dating is superior to in-person dating. An issued statement said, using avatars to date in virtual reality “allows users to form connections without any of the materialistic judgments in the external, physical world.” According to them, in online dating, you can find love without worrying about spending time and money. Singles may develop relationships centered on personality, similar beliefs, and shared interests.

What Are They Doing?

The dating site is also supporting the removal of geographic restrictions. They are now promoting their site as a place “where distance is no barrier to finding a match.” As a result, it will launch its new online dating service with what they call “the wedding of the year.” Confused about it? Well, three “intercontinental couples,” who all met on Dating.com, will be joined in “blockchain marriage.”

Obviously, the marriage documents will be NFTs (users will also be able to donate NFTs to one another while mingling in the virtual space). They’re the token of digital love, get with the times!

Virtual Dating

Virtual dating is a form of dating which is focused on digital avatars rather than actual people. It is slowly becoming a part of our mainstream culture. We Met in Virtual Reality, a VR-only documentary that recounts the love stories of couples who first connected through VRChat was released by HBO. Since COVID-19 people have been relying on technology to find love. Do we think this can be the start of something life-changing?

Stay tuned to Brandsynario for the latest news and updates.

In A Rush? 7 Foods You Can Make In A Microwave

Dr. Rida Qamar

Sep 23, 2022

pizza1 — Image Source: Bigger Bolder Baking

A microwave is nothing short of a magic tool that can be used in many ways besides just reheating your food. It is a great tool to quickly whip up something delicious and mouthwatering. While saving time it also provides a cost-effective way of cooking method, the variety of dishes you can create in a microwave may vary from mug cakes to mashed potatoes.

Take a look at our pick from the delicious microwave recipes you can create quickly.

1. Chocolate Mug Cake

Looking for a quick dessert fix? This chocolate mug cake recipe will have you forget about those midnight hunger pangs in no time. This easy recipe is a perfect option for breakfast, lunch, or dinner menus and can be served at kids’ parties.

2. Microwave Mug Pizza

Want pizza without the hassle of baking one? Look no further! The mug pizza recipe might not have bread but it has all the goodness of veggies and cheese. The best part? You can add as much cheese as you like and no one will be able to judge.

3. Cheesy Maggi Bowl

While we all love ourselves cheesy ramen, no one like to spend time cooking noodles. So turn the three-minute maggie recipe into a one-minute quick maggie bowl, with lots of pepper and cheese topping to add an extra kick of spice.

4. Baked Potato

We need no reason to eat a potato. Well, have you ever refused fries? Yeah, we didn’t think so either. This baked Potato recipe is the softest potato you might have ever tried. Add seasonings and toppings accordingly and it can serve as a perfect side dish for your dinner parties.

5. Egg Casserole Recipe

Want a quick egg recipe for breakfast and brunches? We present you with this one-of-a-kind egg casserole to help you kick-start your day with lots of nutrients in one dish.

6. Mac & Cheese – Three style

Mac & cheese has to be everyone’s favourite microwave recipe. However, if you are already tired of making it one way try these three different styles to spruce your taste buds.

7. Vanilla Sponge Cake

If you are not a dessert lover but still want something for your evening tea then this easy vanilla sponge cake recipe is the perfect option for your tea parties.

Let us know which ones have you tried or would love to try! Happy eating!

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Brilliantly Levi’s Is Making Consumers Buy ‘Better Jeans’

Lyza Rashid

Sep 23, 2022

levi's buy better — Image Source: Youtube

Levi’s latest ad is an important and interesting lesson on sustainable fashion. The denim brand has made its name around the globe for its designs and fit but they’re shifting attention to longevity. How long do Levi’s last? Read and watch their ad here:

What’s Going On?

Brands and customers should both become accustomed to the idea of long-term ownership. A person is less likely to throw something away in a year if they shop knowing it will last very long. This way, even if they outgrow or become weary of it, they wouldn’t dare just throw it away. They would be thinking about long-term ownership. Even if the new home was a thrift store or resale shop, they would find one for it.

What Does Levi’s Want?

Levi’s wants its customers to wear their jeans in that way. They brought attention to their 501. This pair has been around since 1947 in its current form. (But if you’re just going by the name, it’s much longer; 1890 to be exact.) Levi’s new Buy Better, Wear Longer ad demonstrates how a pair of jeans purchased has a life of its own. For instance, if bought in 1975, the pair may end up in the possession of a totally different person in 2022.

Here’s the ad:

You can watch how the unfinished pair gradually ages, how holes were made, and when and where patches were ironed on before being eventually taken off. At least for blue jeans, it’s entertaining and a welcome reminder of how little has changed.

How does something, the same as so many decades old, last till today? There truly is something timeless in the 501.

Plea and Promise

Many argue that the jeans manufactured back then are considerably superior to those made today. However, Levi’s claims that this campaign is both a “plea and a promise.” It promotes healthier buying practices and it also represents a promise to produce goods that are both more cost-effective for you. Let’s not forget the most important part: they are better for the environment (i.e. longer-lasting). Wouldn’t it be wonderful if your jeans were worn by someone in 2062?

Let us know what you think about this ad by Levi’s in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Obesity In Teenagers – What Preventive Measures Should Be Taken To Avoid It?

Dr. Rida Qamar

Sep 23, 2022

Obesity is a common health issue and is gaining momentum by the day. It is defined as having a high percentage of body fat. A body mass index (BMI) of 30 or higher is an indicator of obesity.

Over the last few decades, obesity has become a considerable health problem. The changing dietary pattern and the consumption of refined carbs have only added to the problem. The chances of obesity increase as children get older. Over the last two decades, the number of obese children has nearly doubled.

For most children, being overweight is the result of unhealthy eating patterns (too many calories) and too little physical activity. Since these habits are established in early childhood, efforts to prevent obesity should begin early.

Promoting a healthy lifestyle among children is one way to maintain healthy children. There are certain preventive measures that can ensure that the children are healthy and not overweight. Here are some ways to counteract obesity in children.

1. Healthy Eating

Instilling healthy eating habits in children when they are young has great benefits. These habits allow them to develop a healthy lifestyle late in adulthood. Likewise, overeating is another way to gain excessive weight. The excessive fuel in the body is stored as fat resulting in obesity. Encourage your children to only eat when they are hungry and in adequate amounts.

2. Physical Activities

The chances of obesity drastically reduce in children who are more involved in physical activity than those who like to sit their way through life. WHO recommends at least sixty minutes of daily activity for children which can include any form of exercise or sports.

3. Limit Screentime

More screen time means less physical activity. Since exercise plays an important role in preventing obesity – it is advised that children must be pushed for outdoor activities rather than those on computers and TV.

4. Adequate Sleep

Research has shown that lack of sleep has direct links to obesity. According to experts, the same can be seen in adults. Hence, a healthy sleeping pattern including a nighttime routine and a proper sleep schedule is great to combat the problem.

5. Be A Role Model

Parents who engage in physical activity and a healthy lifestyle can set an example for their children. Your child will most likely do the same.

6. Remove Temptations

Stocking up the pantry with all sorts of junk food can do more harm than good. Removing sources of added sugars, junks, sodas and other unhealthy snacking options can lead to fewer cravings and hunger pangs.

Stay tuned to Brandsynario for the latest news and updates.

Humaima Malick like never seen before as ‘Daaro’ in ‘The Legend of Maula Jatt’

Web Desk

Sep 22, 2022

22nd September 2022: Humaima Malick’s character poster as Daaro for ‘The Legend of Maula Jatt’ has finally been revealed for the audiences. Previously the team had unveiled Fawad Khan, Hamza Ali Abbasi & Mahira Khan’s character poster with the release of the movie set for 13th of October drawing closer.

Humaima Malick’s character poster presents her daring persona in TLOMJ, with dark eye make up and nude lips, talis-man-inspired jewellery and a dagger to compliment her look.
The actress will be seen playing a strong, bold woman, something that was not common during that time period. Audiences are excited to see the way Humaima will be portraying this role and the styling and make up add characterisation to her role.

The Legend of Maula Jatt is one of the most expensive films to come out of Pakistan, with international standard VFX expertise and one of the most expensive ensembled star cast. The film has been directed by Bilal Lashari who is well known in the film industry for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. With a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, TLOMJ is a hard reboot of the original 1979 ‘Maula Jatt’. Mirza Gohar Rasheed, Ali Azmat, Faris Shafi are just a few of the many other stars who are a part of the film.

The filmmakers have partnered with Pakistan’s largest media group and an important contributor to Pakistani cinemas revival, Geo Films as their presenting partner. The film will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known for his devotion and the contribution to the Pakistan film industry while MovieGoers Entertainment will distribute the film internationally.

Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

Web Desk

Sep 22, 2022

Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.

From September, the global ad campaign will be in full flight across the USA and Europe, reminding customers that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience– through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal entertainment screen.

‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.’

Gerry the Goose Bio

Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (GCI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the USA on the 30^th August, followed by Europe.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

Google launches Career Certificates, including 15,000 scholarships to provide digital training opportunities for all Pakistanis

Web Desk

Sep 22, 2022

Google launched Career Certificates today to offer flexible learning paths for all Pakistanis to enable learners to develop their knowledge and acquire digital skills for in-demand jobs. In its mission to Unlock Pakistan’s Digital Potential, Google has also reinforced its commitment to enable an equitable and inclusive digital economy by offering 15,000 scholarships by this year through local partners – IRM and Ignite, comprising education institutions, industry partners and nonprofits.

A report by AlphaBeta found that if leveraged fully, digital technologies could create up to PKR 9.7 Trillion (USD 59.7 Billion) worth of economic value annually in Pakistan by 2030. Pakistan’s ICT sector has witnessed remarkable growth over the past decade, boasting an average annual revenue growth rate of 20-30%. ICT-related exports currently exceed US$5 billion, and the Ministry of IT & Telecommunication believes the sector has the “potential to become the [nation’s] largest export industry” in the coming years. Currently, roughly 4.7% of Pakistan’s labor force is employed in the ICT sector, of which 6% – or ~200,000 workers – are women. The ICT sector also has the largest number of job vacancies, based on data from Pakistan’s leading job portal, Rozee.pk.

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, said “Today, we are proud to announce the launch of Google Career Certificates, a program under the umbrella of Grow with Google. In partnership with IRM and Ignite, we are also providing scholarships for 15,000 learners to earn certificates at no cost. The endeavour reflects the commitment of Google to playing a vital role in order to ensure the growth of the country’s digital ecosystem. The certification program will provide new opportunities, allowing developers, students, teachers, job seekers, and businesses to grow exponentially. Partnerships are built with both public and private sector as we aim to uplift the digital industry in Pakistan”

Available on the online education platform Coursera, Google Career Certificates are self-paced online training programmes that enable learners with no prior experience or a degree to unlock new job opportunities in 6 areas – data analytics, IT support, IT automation, project management, UX Design, and digital marketing & e-commerce. Each certificate is created by Google’s in-house experts and designed to equip learners with fundamental skills through hands-on learning, allowing them to progress at their own pace while studying or working.

Syeda Dur-e-Hassan Rizvi, Data Science Trainee at Institute of Engineering Career, said “Although challenges and obstacles may stand in the way, it’s crucial to persevere if you want to succeed. After dipping my toes into the world of data, I have now finished the Google data analytics certification – It was a fantastic learning opportunity. I feel more confident and ready to learn and grow more!”

Muhammad Zunnurain Hussain, Assistant Professor, Dept. of CS Bahria University Lahore Campus, said “This certification has greatly impacted my professional life; I have been recognized globally, and have started receiving job offers from across the globe. Sky is the limit!”

To provide the opportunity for even more Pakistanis to benefit from Google Career Certificates, Google will offer scholarships for 15,000 learners to earn a certificate at no cost. Google will partner with IRM and Ignite to distribute the scholarships.

Travelling to Europe This Fall? Keep in Mind a Few Things

Web Desk

Sep 22, 2022

The pandemic hit the travel industry in unprecedented ways, completely restricting travel and tourism around the world, and bringing airports to a standstill. Aviation was one of the worst-hit industry, and it was thought that it would take a few years for it to get back to the (pre-covid-19) normal. However, tourism is picking up sooner than expected and travel is witnessing an all-time high with people congesting airports to compensate for the time lost staying indoors.

If there is anything now that can impede travel, it could be the new, modern world issues, such as the Russia-Ukraine war, gas shortage, and droughts in Europe as well as the rising inflation. Hence, here is what you need to know before you make plans to travel during the last few months of 2022.

The City of Lights, Paris, is becoming dark. One example of how tourist locations are adjusting to various challenges hitting the travel industry this fall is the Eiffel Tower, which is turning off its lights earlier at night to conserve electricity. In addition to that, extreme weather conditions leading to a high number of wildfires and devastating storms have been reported in many tourist destinations.

The good news is that there are strategies to reduce the confusion and adjust to the change.

Look for low-energy options

The cost of running swimming pools and air conditioning can mount up quickly because electricity prices are rising at alarming rates throughout the US and Europe. If you’re planning a long trip, follow the lead of many Europeans and rent a place in a nation where electricity prices are now capped (France is one such example).

Rethink activities centered on water

Keep in mind that there may be restrictions in place to control water consumption. An empty pool is less enjoyable than one that is filled, especially if you paid a premium for it. For instance, France is currently considering closing public pools and prohibiting people from replenishing their private pools. If you intend to hike or go swimming in a lake or river, check the water level first. Even canoe and pedal boat rentals may be affected.

Rethink evening activities

If the nighttime lights in tourist cities are switched off, will strolling still be appealing? All public buildings in Paris and other large French cities will now have their lights turned down starting end of September.

Have backup plans for alternative means of travel

Travel could be hampered by extreme heat. The New York Times claimed that severe temperatures make it unsafe for planes to fly and that train tracks can buckle (stoking fears in London over the summer).

Travel at the end of peak fall

Years ago, shrewd visitors to the south of France chose April/May or September/October because there were fewer tourists, the weather was more pleasant, and the Mediterranean heat (and its costs) weren’t as extreme. But it’s becoming more and more apparent that travelling during periods that were once considered off-peak is now essential, not merely advantageous.

As a result, prices are rising throughout fall and the customary peak season is now prolonged.

A Passwordless Future? What is Stopping Businesses?

Web Desk

Sep 22, 2022

lock 1 — Image Source: Document Solutions

Everyone detests passwords. The majority of us have trouble remembering them, sometimes along with our usernames because there are so many email and social accounts now. Hence for us, passwordless authentication is great news and option, and what’s more, experts claim that it is now simpler and more secure to log in to platforms, making it practically difficult for hackers to obtain passwords, phish, or replay credentials.

But why don’t we already live in a password-free world? Business leaders have engaged in a great deal of discussion and debate over the hurdles to passwordless entry, leading to the identification of a few key impediments. Here are some of the most common ones preventing progress, along with solutions.

Seeing passwordless as just another tech update

When talking about new projects, existing username and password solutions aren’t always the top priority in terms of technology. By informing internal stakeholders that it’s as much an organisational transformation as it is a technological one and proving these assertions with statistics, leaders may ignite internal dialogues about security and passwordless authentication. There will be a lot of work to be done behind the scenes, but eliminating passwords from an employee’s work experience completely can lead to significant changes in how they work. For example, they won’t have to reset their passwords ever again, and, most importantly, security risks like phishing will no longer exist.

Thinking ‘passwordless’ is all or nothing

It is conceivable to begin deployment with a specific group of users or clients, such as a group of people who are more likely than average to prefer password-free access or a high-risk group like the C-Suite. Or, even better, give all users the option of passwordless access so they may choose to opt-in rather than out.

There are several methods to begin a passwordless journey that aren’t exhaustive. Starting small allows you to gather evidence of success and information that will benefit the company as it moves farther toward passwordless authentication.

Worrying about causing a CX issue when a customer or employee gets a new device

Passwordless, to put it simply, effectively ties a person’s identity to their gadgets, such as a phone or laptop. However, what occurs when a worker receives a new phone? A CIO may not be able to stomach the potential customer experience (CX) nightmare that may result, but it doesn’t have to be that way. In the worst situation, a user would be unable to log in, which would necessitate a dreaded call to the help desk. But a number of fallback methods, such as a magic link to their email, push authentication, a QR code, or resorting to a one-time passcode or pin, can be useful. IT directors may integrate a procedure into current employee manuals and communications to facilitate a smooth transition to a new device rather than acting as a genuine barrier. As with anything else, it merely takes planning to transition to a passwordless posture without creating any CX difficulties around lost or new devices.

Needing to rewrite legacy apps

When it comes to passwordless integration, enterprises frequently worry about how to manage legacy apps. Do all of those applications need to be updated or rewritten? The simple answer is no, but a good identity provider will offer the technology you can use in front of that app to act as the translator, saving you from having to rebuild those apps or create bespoke logic around them.

Before becoming passwordless, there are multiple things to think about, but it’s a path that demands careful contemplation. Passwords are not only inconvenient, but they also increase the risk of security breaches. We need to make progress in order to completely eradicate them and push towards frictionless, secure authentication because so much of our daily lives now take place online.

NGOs Reveal One Person Dying Of Hunger Every Four Seconds

Lyza Rashid

Sep 22, 2022

A recent report by NGOs comes bearing a terribly concerning report. Recently, over 200 NGOs have issued a dire warning estimating that one person dies of hunger every four seconds in the world. They are calling for swift international action to “stop the spiraling global food crisis.” Why is it spiraling and what is being done to curb it?

Who Reported What?

On Tuesday, 238 organizations from 75 nations, including Oxfam, Save the Children, and Plan International, voiced their urgent concerns. They spoke about the rising rates of hunger in an open letter to world leaders gathered in New York for the United Nations General Assembly. It was stated in a statement that “a startling 345 million people are currently experiencing severe hunger, a statistic that has more than doubled since 2019.”

They also claimed, “Famine is about to strike Somalia once more. It is worsening despite pledges from world leaders that it will never happen again in the twenty-first century. In 45 countries around the world, 50 million people are on the verge of hunger.” The NGOs calculated and estimated that 19,700 people are thought to be dying from hunger every day, equating to one death from hunger every four seconds.

Why Is This Even Worse Than Before?

One of the signatories of the letter, Mohanna Ahmed Ali Eljabaly from the Yemen Family Care Association had powerful words to say. He added, “It is abhorrent that with all the technology in agriculture and harvesting techniques today, we are still talking about starvation in the 21st century. He explained that “Hunger never has just one cause.” Moreover, this is not a particular content or nation’s issue. This reflects the unfairness of all of humanity.

He suggested that “We must focus immediately on delivering food that will save lives.” Moreover, he also called for longer-term assistance so that individuals can take control of their destinies and provide for their families.

What Has Made It Worse?

Yes, it is the 21st century. We have flying cars now, why is starvation still an issue? As the member of UN added, with all the technology in the world we have somehow made these aggravating issues worse. The pandemic and the recent droughts can be the major causes— they’re putting the impoverished nations even back.

Read more: Is 2022 The Driest Year On Record?

Stay tuned to Brandsynario for the latest news and updates.