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Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: The Most Versatile Devices, Changing the Way We Interact with Smartphones

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Web Desk
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Samsung Electronics Co., Ltd. today announced the next generation of groundbreaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customizable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile experience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam. These can even be enjoyed on users’ favorite apps. Thanks to Samsung’s partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor powered by the Snapdragon® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

Z Flip4 is crafted to go truly hands-free – doing more without ever opening the phone. Make calls, reply to texts, unlock the car and even control the SmartThings Scene widget, all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery. With Super Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes, keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customize the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video.

 Galaxy Z Fold4, a Multi-tasking Powerhouse with Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed, or in Flex mode. Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures. Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call. Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S-Pen functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case.

Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview, and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor, and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen with a brighter screen, a 120Hz adaptive refresh rate, and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable. Or open your favorite streaming entertainment service apps like Netflix and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad, offering accuracy while pausing, rewinding, and playing videos, or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G. With a slimmer hinge, lighter weight, and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armor Aluminum frames and hinge cover along with exclusive Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass, Z Flip4 and Z Fold4 are our toughest foldables ever. Durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8 water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design with the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro – Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design, and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio, which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec (SSC HiFi), quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The new compact, ergonomic design is 15 percent smaller, with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch to provide effortless transition from your favorite TV Show to take a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

 Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners. As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90% of the new Galaxy Buds2 Pro is made with recycled materials. The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58%  compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year.

Availability

Galaxy Z Flip4 complements users’ styles with premium designs in legacy colors: Bora Purple and Graphite, and new colors: Pink Gold and Blue. The expanded Galaxy Z Flip4 Bespoke Edition now available in 28 countries worldwide. The Galaxy Z Fold4 and Standing Cover with Pen case are offered in refined colors that include Graygreen, Beige and Phantom Black. Additionally, Galaxy Z Fold4 is available in Burgundy and additional storage capacity options up to one terabyte, exclusively on Samsung.com.
Galaxy Buds2 Pro comes in three all-new soft and neutral hues that perfectly complement with the new foldables – Graphite, White, and Bora Purple. The Galaxy Z Flip4, Z Fold4, and Buds2 Pro will be available for pre-order soon.

Customers who will pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 will receive one complimentary year of Samsung Care+, delivering protection against drops or cracked screens with Samsung expert support in 51 countries.

The price and the pre-order dates will be announced soon. Stay tuned to know more.

For more information about Galaxy Z Flip4 and Z Fold4, visit www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/global/galaxy/

SnackVideo secures ISO27001 and ISO27701 certification for security

By
Web Desk
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SnackVideo announced it acquired the ISO/IEC 27701 and ISO/IEC 27001 certification in China and several other countries in Latin America, Southeast and South Asia, and the Middle East.

ISO/IEC 27701 and ISO/IEC 27001 is an international standard on how to manage information security. ISO/IEC 27701 is a privacy extension to ISO/IEC 27001 with additional requirements in order to establish, implement, maintain, and continually improve a Privacy Information Management System (PIMS). For SnackVideo, that proves that it is handling personal data with worldwide standards recognized in the industry.

Calvin Liu, head of SnackVideo Compliance, Communication Experience and Partnership says: This certification reflects SnackVideo’s social responsibility and commitment to user information security, marking that SnackVideo has reached the international advanced level.

The ISO/IEC 27701 and ISO/IEC 27001 detail requirements for establishing, implementing, maintaining and continually improving an information security management system (ISMS). It’s primary aim is to help organizations safeguard and protect their assets.

The independent third-party auditor performed a series of careful checks to confirm that SnackVideo’s controls, global security, and risk operations met the highest standards. These were done to evaluate how the platform protects its development, infrastructure, operations, and services, ISO 27001 requires that management:

  • Systematically monitor the organisation’s information security risks, taking account of the weaknesses, threats, and their effects;
  • Design and implement a well-organised and comprehensive chamber of information security controls and/or other forms of risk treatment (such as ways to avoid and transfer risk) to address those risks that are deemed unacceptable; and
  • Adopt an overarching management process to ensure that the information security controls continue to meet the organisation’s information security needs on a daily basis.

Zhang Hua, head of Kuaishou Information Security says,  “Achieving the ISO 27701 and 27001 certification is another step in our comprehensive security journey. SnackVideo will continue to increase investment in the field of information security, strengthen privacy security protection, continuously improve itself with technological and management innovation, deepen the construction of an information security compliance system, and provide users with more secure and credible services.

Standard Chartered Bank introduces ‘Braille-Inclusive’ Forms

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Web Desk
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Standard Chartered Bank Pakistan Limited (SCBPL) has recently pioneered special Braille Inclusive Banking Forms, for the convenience of visually impaired citizens. Standard Chartered has also been deploying innovative technologies for world-class financial-services, besides enabling socio-economic growth for the impoverished and the persons-with-disabilities. Launched in collaboration with Pakistan’s Assistive Technology Startup – Boltay Huroof, this initiative will offer valuable facilities for the support and wellbeing of the Bank’s ‘Special’ clients.

Continuing with its generous contributions to elevate the banking experience for its clients, the Bank hosted a formal ceremony to commemorate the partnership. This landmark agreement was signed between the co-founder of ‘Boltay Huroof’ Hafiz Sheikh Umar Farooq and the Head of CPBB(SCBPL) Saadya Riaz. During the event, ‘Boltay Huroof’ showcased the new banking forms of Standard Chartered that have been converted with braille inclusive features, other braille supported facilities were also presented, including the first braille animal-book.

Rehan Shaikh, Chief Executive Officer at Standard Chartered Bank, said, “At Standard Chartered, we aim to build a culture of inclusion that is a critical lever to our business success and will enable us to be the best place to work, the best place to bank and contribute to creating prosperous communities. This commitment to Diversity & Inclusion also helps us build a culture of innovation, respect and equality. The partnership with ‘‘Boltay Huroof’ has helped us launch an innovative solution that will make it easier for the visually impaired persons, to open bank-accounts and engage in financial activities, at all branches of the Bank. The State Bank of Pakistan has played a leading role in creating an environment to facilitate financial inclusion and we as a Bank will continue to remove barriers and simplify access to finance for people with disabilities.”

Hafiz Sheikh Umar Farooq, co-founder Boltay Huroof stated, “True inclusion can only become possible when we accommodate every segment of society in our social, educational and economic systems. This initiative towards financial inclusion by Standard Chartered will bring an empowering difference in the lives of visually impaired persons and Boltay Hurrof is privileged to partner with Standard Chartered.”

Distinguished guests at the signing ceremony included: Chairman of Naya Pakistan Housing Scheme – Zaigham Rizvi, Chairperson of Special Olympics Pakistan – Ronak Lakhani, Managing Director of Zaamin Builders – Sarwat Nasim Shah and the Co-Founder of Exhibitor TV – Adeeb Ejaz, who formed the management board to oversee this Startup and appreciated SCBPL’s efforts towards broadening Financial-Inclusion.

A visually impaired person, Mr. Saud attended the ceremony and shared real-life stories of his childhood and his interactions with other visually impaired children. Most of these children were deprived of the opportunity to seek education, conduct financial transactions, or engage in socio-economic activities. Saud emphasized the importance of braille inclusive services, and how the special children, their parents, siblings and teachers, can learn to make their lives more comfortable, productive and independent.

The Epic Action Film ‘The Legend of Maula Jatt’ Has Dropped Its Teaser Poster With A Release Date

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Web Desk
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Lahore: The wait is over! Bilal Lashari’s magnum opus – the most anticipated film of Pakistan, “The Legend of Maula Jatt” has an official release date now. The first teaser poster gives a glimpse of the iconic Gandasa, with a release date of 13th October. This date has finally been revealed after much speculation by the fans about various dates in the past few days.

The Legend of Maula Jatt is by far the most expensive film to come out of Pakistan. This intense and epic hero origin story, with a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, is a hard reboot of the 1979 cult classic ‘Maula Jatt’. The film is directed by Bilal Lashari, known for his directorial debut, the box office megahit film ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari films in association with AAA Motion Pictures. The filmmakers have partnered with Geo Films as their presenting partner, the largest media group, and a key contributor to the revival of cinema in Pakistan. The film will be locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his work and contribution to cinema over the decades.

Internationally, the film will be distributed by MovieGoers Entertainment. The movie’s first look teaser released in 2019 managed to receive a thunderous response worldwide for its cinematic grandeur, exceptional star cast, and mega-scale production. Starring Fawad Khan in the role of the legendary Maula Jatt and Hamza Ali Abbasi as his arch nemesis, Noori Natt, the film reimagines cinema’s greatest rivalry. Mahira Khan, Humaima Malick, Gohar Rasheed, Faris Shafi, Ali Azmat, Shafqat Cheema, & Nayyer Ejaz are some of the other leading names that add to the film’s ensemble star cast.

Famous Clothing Brand In Question For ‘Stealing’ An Artist’s Work

By
Lyza Rashid
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clothing brand stealing
Image Source: Facebook

A famous clothing brand has recently come under fire for stealing an artist’s hard work. The company used the artwork for piggyback marketing, using Arshad Nadeem’s latest win as a way to boost their sales. Even this wasn’t enough— they stole an artist’s rendition of the Olympic gold-medal winner. Here’s what’s going down:

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What Happened?

A brand by the name of H&S apparel put out a deal to celebrate Arshad Nadeem’s latest win. They put up an artistic post with the javelin thrower inviting him to shop for free goodies worth Rs.50,000. This, according to them, is to support new talent and encourage him. This has happened many times— whenever our cricketers win something, they are given free vouchers and deals at places.

clothing brand stealing
Image Source: Facebook

A marketing strategy at best and a failed theft at worse! H&S apparel had no idea that whoever’s artwork they stole would speak up about it.

Stealing Artwork

The artwork is by Mubarak who runs his page called Mubarak’s art. He posted his artwork on his site and page and H&S apparel thought they could steal it. Having seen this theft, the rightful owner of the art has been rallying support on social media to help him.

The problem is that H&S apparel first refused to admit that they stole the artwork. Then they said that the artwork was on a website that is loyalty and copyright free. However, as compensation, they have offered him a Rs.10,000 prize. The reason behind it? To support new talent.

Has The Issue Been Solved?

The issue is still not solved because the clothing brand is refusing to admit that they have stolen a hardworking artist’s work. Distributing cash prizes does not work. Moreover, why would they agree to give a cash prize if they haven’t stolen his work? All this seems very fishy and it also seems that they’re trying to cover this up as goodwill.

clothing brand stealing
Image Source: Faceboook

Let’s see where Mubarak reaches with the support and power of social media!

Read more: Women 21% Less Likely Than Men To Be Online

Stay tuned to Brandsynario for the latest news and updates.

Burger King Customers Confused After Receiving A Blank Order Receipt

By
Dr. Rida Qamar
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Burger King has confused a whole group of people by emailing them a blank receipt with many joking that they’ve made a ‘Whopper’ of a mistake.

In the early hours of 9th August, customers started receiving emails saying ‘thanks for ordering from Burger King’ – even though they hadn’t placed an order.

But when they opened the messages, they faced an utterly blank statement, causing a great deal of confusion.

Burger King Hacked?

An “internal processing error” is responsible for a bunch of blank receipts. The sender of the receipt was an official Burger King email account when emails were placed overnight into Tuesday morning. A representative for Burger King confirmed to Nexstar. The number of the recipients is unclear, but according to the reports, thousands got the emails in error.

“Thank you for ordering from Burger King!” reads a message included with the receipt. “Your order will be ready to be picked up at Burger King located at [blank].”

The order information listed within the emailed receipt was also wholly blank.

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Twitter Reacts 

The email recipients took to Twitter to share the details regarding the emails. “Did anyone get a blank Burger King receipt in their email? I’m just curious. I never eat there,” one user said

Burger King immediately took notice of the error as they responded to multiple customer queries on Twitter, saying, “Thank you for reaching out. We are aware of the issue and are investigating internally.”

Burger King representative says that an “internal processing error” was responsible for the blank receipts.

However, they declined to comment whether the emails were sent only to customers who signed up for the Burger King app or perhaps a broader email database. Meanwhile, it did not immediately appear that any email recipients had been charged or their information had been compromised.

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Stay tuned to Brandsynario for the latest news and updates.

OPPO to Showcase Technology Innovations Including Ray Tracing and Heterogeneous Computing at SIGGRAPH 2022

By
Web Desk
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Global technology brand OPPO today announced that it will be participating in SIGGRAPH 2022. During the conference, OPPO will showcase its latest industry-leading innovations in areas including ray tracing, heterogeneous computing, AR, and digital humans, offering visitors hands-on experiences with these technologies.

 OPPO Ray Tracing

OPPO first unveiled its plans in ray tracing technology at ODC 2021. During SIGGRAPH 2022, OPPO will announce the launch of new open-source ray tracing technology in the form of its Physray Engine 1.0, which will enable a new generation of visual experiences together with global partners. Meanwhile, the world’s first mobile, real-time ray tracing system application created by OPPO, the ColorOS Ray Tracing 3D Wallpaper, will receive an upgrade that OPPO users can download through the OPPO App Store. At meanwhile, users can experience the physics engine-powered wallpapers co-developed by OPPO and Tai Chi for the amazing effects.

OPPO will also demonstrate its latest technical progress in ray tracing with the Physray Engine 2.0. The new engine integrates more advanced ray tracing capabilities, including OPPO-exclusive ray tracing effects, a global rendering pipeline, and full path tracing. These new capabilities will also be available to all developers in the near future. At the show, OPPO will also showcase War Zone, a large action game scene based on the Physray Engine 2.0, and an animation that demonstrates the capabilities of full path tracing on mobile.

 OPPO Heterogeneous Computing System

OPPO has long been investing in heterogeneous computing technology to explore heterogeneous software applications using different processing cores. OPPO’s heterogeneous computing technology is designed for performance and power optimization, helping developers better solve application performance problems and develop programs that run faster and more efficiently. At SIGGRAPH 2022, OPPO will showcase the latest gaming demos run on its heterogeneous computing system, which migrates all 2D rendering from the GPU to the DSP, reducing power consumption while optimizing system load. In terms of high-performance computing, OPPO will also introduce its self-developed lightweight and efficient inference framework and will demonstrate a video format conversion tool based on the technology.

 OPPO Digital Human

The OPPO Digital Human is OPPO’s self-developed hyper-realistic digital human technology. The technology provides a realistic and unique interactive experience thanks to its lifelike appearance and personality built on AI capabilities such as semantic recognition, feature recognition, voice synthesis, lip syncing, and dynamic expressions. The OPPO Digital Human has been designed to continually improve its intelligence through ongoing AI training, allowing it to one day undertake roles currently only performed by humans, such as customer service roles.

OPPO AR Glass 2021

First introduced at OPPO INNO Day 2020, OPPO AR Glass 2021 is the company’s second AR glasses concept product. It features a split design that is nearly 75% lighter than its predecessor, making it more comfortable to wear for extended periods of time. It incorporates a unique Birdbath optical solution, which increases contrast by 53%, brightness uniformity by 98%, and pixels per degree by 40% compared with its predecessor, delivering sharper and more refined images. OPPO AR Glass 2021 offers the industry’s first end-to-end AR language translation feature powered by a range of patented computer vision technologies, supporting translations between languages including Chinese, English, Japanese, and Korean.

“The quality of mobile graphics rendering is on the verge of taking off,” said Dr. Hongyu Sun, Head of the OPPO Seattle Engineering Team. “The new generation of mobile hardware and various advanced rendering technologies will bring unprecedented fidelity for mobile graphics in the next few years. OPPO is investing heavily in this territory, we’d like to share our latest progress with SIGGRAPH audiences this year. I hope you will enjoy the ray tracing, heterogeneous computing platform, path tracing, AR glass, and physical rendering demos we prepared for SIGGRAPH.”

Experience the latest OPPO innovations in mobile graphics at Booth 811, Vancouver Convention Centre at SIGGRAPH 2022 from August 8-11.

Asim Azhar’s Habibi wins the internet

By
Web Desk
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Asim Azhar recently released his new single “Habibi” and the song has taken the internet by a storm. The song immediately reached the #1 spot on TikTok, which isn’t a surprise considering the short video platform is the official entertainment partner for this single. The song has been gaining popularity across the board, as it trends at #2 on YouTube and Spotify.

“TikTok is the most popular entertainment platform in Pakistan. TikTok, being the official entertainment partner, brought my song to millions of fans, not just in Pakistan but all around the world. The diversity of the audience at TikTok helped make the song popular throughout the country,” said Asim on his song going viral on TikTok.

Habibi now has more than 147.4K creator videos on TikTok and close to 7.5 million views on YT. Asim himself has been very actively creating fun videos to his own tune and his fans are quick to follow.

@asimazhar

i made a new song. its called #HABIBI 🌧🌹♥️ out on youtube & spotify. #AyeMausam #BariEid

♬ Habibi – Asim Azhar

The song was released with a unique monsoon-themed lyric video that is also getting a lot of attention on social media. The 25-year-old music sensation also shared some insight into how this video was actually made in a BTS video that he shared on TikTok.

@asimazhar

Bohnat mehnat lagti hai 😅 #habibi ayemausam artsylog

♬ Habibi – Asim Azhar

The catchy soundtrack has caught the attention of popular Pakistani and Indian artists, and TikTok content creators are using this song to make creative videos including dance moves and transformations.

Asim Azhar himself posted a video on TikTok vibing with Pakistani actress Meerub Ali.

@asimazhar

jamming with my #habibi ‘s 😍🎶 #barieid #ayemausam

♬ Habibi – Asim Azhar

The popular dancer and actress Daniya Kanwal along with her dancing crew brought in some groovy dance moves on the trending track.

@daniyakanwal

Moonsoon vibes with #habibi @Taishi @Naqi Nix (lazy nix)

♬ Habibi – Asim Azhar

TikTok star content creator Romaisa Khan also joined Daniya doing her dance moves on Habibi.

@romaisa.khan._

Ib: @daniya kanwal 🤝

♬ Habibi – Asim Azhar

A hip hop dancer Reham Rafiq made a duet with Asim Azhar’s TikTok video.

@rehamrafiq1

#duet with @asimazhar #habibi

♬ Habibi – Asim Azhar

Showbiz actor Hammad Shoaib could not resist and join in the trending soundtrack.

@hammadshoaibofficial

Lets dance on my favourite song 🔥🔥 Instagram : Hammadshoaib1 👈 @Asim Azhar #habibi #hammadshoaib #foryoupage #tiktokpakistan

♬ Habibi – Asim Azhar

Transformations started coming in with the popular TikTok content creator of transformation videos Humna popularly known as ‘Samosiiii’ and others joining in.

@samosiiii

Transformation 🥰

♬ Habibi – Asim Azhar

@aleena_khan41

Habibi ❤️insta~aleena___khan41 #tiktok #trendingsong #trendingvideo #foryourpage #bts_official_bighit #trendingnow #bts_official_bighit #trendingvideo #foryourepage

♬ Habibi – Asim Azhar

It isn’t truly viral till we have some fun memes. We all remember the Old Town Road by Lil Nas X, who created a meme and the song went viral. Well, the content creators created memes on Asim Azhar’s single Habibi too.

@laibakhurramm_

#fyp #habibi

♬ Habibi – Asim Azhar

@perksofbeingahijaabi

~Is dil ka kya krun? 🥲😂🫶🏻 Insta: perksofbeingahijaabi #ShashkaGang @Asim Azhar

♬ Habibi – Asim Azhar

Some choreographers created more moves in their own style.

@humzashah3

Habibi.Choreography By Us 😍🙌🏻 🔥 @asimazhar #foryou #foryoupage #trending #fypシ #reels #keepsupporting #habibi #fy @issacprincegill_07 @humairkingo

♬ Habibi – Asim Azhar

Not just in towns, but this song is vibing in Northern areas too, as the Girls in Hunza groove on Habibi.

@khonleno01

Habibi @elizaykhon #fypシ #trending #habibi #pakistani #asimazhar

♬ Habibi – Asim Azhar

While the fans are creating videos on TikTok, they can’t wait to sing along in concerts.

@mominamunir

a vibe!!

♬ Habibi – Asim Azhar

Independence Day 2022: 6 Azaadi Sales You Should Avail Right Now

By
Lyza Rashid
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independence day sales
Image Source: Roy Collections

14th August is right around the corner and if we’re being honest, all Pakistanis deserve a win right now. As the day of independence turns the corner and we mark another year as history, enjoy the festivities with sales! Brands all across the country start with sales that are irresistible. Read all about them here:

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1. Nishat

Nishat is a powerhouse brand with products in every category you could think of. The brand is offering a 50% sale on many of its products and you can shop it all! The sale period is from 10th to 15th August and here’s what you should know: the material of Nishat is unmatched.

 

View this post on Instagram

 

A post shared by Nishat Linen Official (@nishatlinen)

2. Alkaram Studios

Alkaram never stays behind when it comes to sales. The brand with homeware, menswear, and women’s clothing and accessories has put a sale of up to 50% on all their products. Their sale also begins on the 10th of August and will continue till even after. Have a look:

3. Beechtree

Beechtree is a pret brand with the latest line of homeware and their accessories are also to die for! Their prints and cuts always set them apart in the market. The Azaadi sale by Beechtree is already live! Enjoy Independence Day with full carts.

 

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A post shared by BEECHTREE (@beechtree_pk)

4. Meme Clothing

Meme clothing is a western clothing brand stocking outfits from a variety of foreign stores. You will find something for everyone at the store be it men, women, or children. The quality of the clothes also speaks for itself and the designs are simply incredible. Avail their Azaadi sale before it’s too late!

 

View this post on Instagram

 

A post shared by MEME (@shopat_meme)

5. Pepperland

Do you need this sale to stock up on your children’s clothing before the new term starts? Have a look at Pepperland’s sale for Azaadi day and you won’t regret it! The sale at this brand is always worth a visit and they are known as the leading shop for children’s clothing.

 

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A post shared by PEPPERLAND (@pepperlandpakistan)

6. Ittehad

Ittehad has knocked it out of the ballpark with its Azaadi day sale. They are offering 75% on all of their stock, making their sale the greatest one we have come across yet. Looking for the best quality outfits at reasonable prices? Here is your cue:

 

View this post on Instagram

 

A post shared by ITTEHAD (@ittehad.official)

Read more: These Are The Best Foods To Keep You Hydrated

Stay tuned to Brandsynario for the latest news and updates.

Why Is Comfort Zone Bad For Your Career ?

By
Dr. Rida Qamar
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There is no such thing as comfortable growth, and if you are in a comfort zone in a work environment, you are sabotaging your chances of career development. While most like the sense of familiarity with a specific setting – it is not ideal if you want to expose yourself to new settings acclaimed for your growth.

Research suggests that you can significantly increase your productivity, creativity, and ability to cope with change by stepping out of your comfort zone and doing things that give you a healthy amount of anxiety.

Reasons For Staying In A Comfort Zone

A comfort zone is relatively uncomplicated – routine work procedures pose no big challenge. In a branch where one feels familiar, there are rarely any surprises and very little that can make you break a sweat. It’s exceptionally comfortable. On the other hand, he who leaves his professional comfort zone is automatically confronted with new hurdles and challenges.

Read More: Why Ego Is The Enemy of Good Leadership

The fear of losing control can also keep us from leaving our professional comfort zones. No one likes the idea of failing at new tasks. But as they say, nothing ventured, nothing gained! Facing new challenges is part of our further professional development. Don’t think of it as a new opportunity to fail, but focus on the possibilities afforded by a new area of expertise.

Why Should Comfort Zones Be Avoided? 

The desire to improve, the definition of new goals, and your tenacity and endurance make who you can be applied to everyday work. Think about your professional situation over the last year – are you satisfied? Which goals did you set – did you achieve them? When you commit and continually expand your horizon, you’re signalling your motivation for your next career move and raising your value.

Image source: mscareergirl.com

Usually, in your comfort zone, there is a system that works that you are used to, and you can almost always control the outcome. Here’s the bummer, though: You cannot grow while following a path that is already familiar. You won’t learn much from experiences and events when they are the same all day. There is no room for mistakes, and mistakes are what help us learn.

Read More: Control Your Anger Before it Controls You

Scientific evidence confirms that learning centres in your brain shut down once you get used to doing something. In other words, repetition bores your brain. It’s like riding a bike. Once you’ve learned, you always know what to do with your feet and how to balance. The story changes entirely when you drive for the first time. Your brain realizes it is in unfamiliar territory and kicks into learning mode. By leaving your comfort zone, you change perspectives and give your mind a chance to grasp new concepts and processes.

Stay tuned to Brandsynario for the latest news and updates.

Women 21% Less Likely Than Men To Be Online

By
Dr. Rida Qamar
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Our world has undergone a historic moment of change. Since the pandemic’s beginning, our lives and societies have been more digital than ever before, shifting the paradigm of our economies from the physical to the digital space. Access to equal opportunities for women has become the talk of the generation. COVID-19 also added fuel to the fire and increased the existing digital gender divide, setting equality between men and women back a generation.

Digital Accessibility For Women 

According to data, men are 52% more likely to have access to the internet than women in the world’s least developed countries. The percentage reduced to 21% in developed countries, which is still a significant difference.

The lack of access for women to the digital world leads to a string of tremendous consequences and sometimes the most crucial ones. Giving internet access and equipment is one thing, however, access to qualified education and training is another. Knowing that 85% of jobs in 2030 don’t exist yet and will derive from new technologies, we realize how important it is to have women enter the industry.

Read More: Facebook Is Shutting Down Live Shopping And Focusing On Reels

The impact of COVID-19 also served a significant role. Ever since the pandemic hit, the transition from the regular world to a more digital world became a significant impact factor. In most parts of the world, students can’t keep up with their education due to a lack of resources and access to laptops and gadgets.

Image source: theseepnetwork.com

There’s a paradox at the heart of online learning. The people most likely to benefit from it are also the least likely to have access to it. This is especially true for women, who are disproportionately affected by the digital divide.

Bridging The Digital Gap 

The ICT specialists at the world economic forum are bridging the gap between women and digital accessibility via four primary areas focusing on education, business, digital inclusion, and advocacy. Their roadmap is ambitious: growing by 25 chapters annually for the next three years, to be present in 100 countries by the end of 2024.

This ICT has joined the World Economic Forum’s EDISON Alliance – a global movement of leaders from the public and private sectors committed to prioritizing digital inclusion so every person can affordably participate in the digital economy. Through the 1 Billion Lives Challenge, Women in Tech has committed to empowering 1 million women and girls in STEM through skilling, mentorship, advocacy, and community support by 2025.

Read More: Half Of Gen Z Uses TikTok And Instagram For Search Instead of Google

Stay tuned to Brandsynario for the latest news and updates.

5 New Movies To Stream This Week

By
Lyza Rashid
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movies stream
Image Source: Privacy Savvy

The weekend’s almost here and provided it is still summer vacation, we get to lounge around with our loved ones or just our own loved self and watch movies. Confused about what you should be watching? These are the best five new movies you should be streaming:

Read more: TikTok launches Creator Portal in Pakistan to help users maximise in-app…

Minions: The Rise of Gru

Who can say no to minions? The movie’s chain has won hearts around the world and eveyrbody was stoked for the release of a new storyline. This one follows Gru from his young days when he was planning to become a villain.

The movie just got off cinemas so if you missed the chance to go and watch, here’s what you need to be watching!

Prey

Do you remember the movie predator? We all were obsessed with it back then, it used to be everybody’s favorite thriller. We were also fascinated by the idea of this movie: did our ancestors really face that? A new version (spin-off) of the same movie is coming to Hulu and you should be watching it.

Back in 1719, Comanche warrior Naru (Amber Midthunder) faces the most difficult task: protect her tribe against a Predator (Dane DiLiegro).

Thirteen Lives

Thirteen Lives is about the time when a soccer team in Thailand got stuck in a cave. The movie follows the strenuous task of saving lives under extreme circumstances. It’s got a serious cast including Colin Farrell, Viggo Mortensen and Joel Edgerton. Don’t miss out!

They/Them

This is a horror thriller that follows the operations of a creepy camp. This time around, there are LGBTQ+ members who have also come to the camp. The leader knows he can’t “fix” them so he shows them another way to freedom. That’s when a killer hits the campground and where the thriller begins.

Belfast

Belfast follows the other side of the grass compared to what Derry Girls has been showing since three years. The movie is a love story set in black and white times and it’s supposed to be super charming. Are you a love-movie kind of a person?

Read more: YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

Stay tuned to Brandsynario for the latest news and updates.

Is Coffee Good For You Or Not?

By
Lyza Rashid
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coffee
Image Source: Newsboard for me

Did you know we consume 2 billion cups of coffee every day? Our caffeine addiction has always been a cause of concern. However, it has come to our attention lately that coffee might be more unhealthy than we think. Moreover, all the reasons we use to convince ourselves otherwise are folly.

Read more: Back To School ? Here Are 5 Quick Lunchbox Recipes

About Coffee In The Morning

So, our morning caffeine kick comes from a plant toxin. We believe that the potential health benefits of coffee come from other molecules in the brew. For instance, the brew often has antioxidants, including polyphenol. This ingredient has been found in several concentrations in coffee. However, this antioxidant and many others are also found in many plants like broccoli or blueberries. Here’s the best part: they are in even higher concentrations there.

coffee
Image Source: Lean n Healthy

So, why don’t we consume that? We like to drink coffee for the caffeine. We don’t drink it for the antioxidants. What we do after that is we hope that this didn’t mean we’re killing ourselves. Scientists suggest that coffee isn’t killing us as quickly as other things might be. Think doughnuts, cheesecakes, white sugar etc.

The Changing Effects of Coffee

The constant rotation of whether coffee is good or not comes from the changes in research and modern science. After all, science is constantly changing and evolving. Research is basically an ongoing process, and our understanding of the world around us changes as we explore and learn. 

coffee
Image Source: Healthline

Initially, a study in the New York Times ruled that coffee is severely unhealthy for you. However, a few years later, the same scientists ruled that out and said in fact coffee isn’t all that bad!

So What’s The Verdict?

The verdict is that coffee is only good for you in the sense that it wakes you up. You become brighter and you want to get the work done. Coffee is also what you meet friends over. 

coffee
Image Source: PBFY

However, will drinking coffee make you healthier or make your life longer? Not really. Yes, it has antioxidants but there are better places to get them from. 

Read more: These Are The Best Foods To Keep You Hydrated

Stay tuned to Brandsynario for the latest news and updates.

Here’s How You Can Get Amazon Prime Video In Pakistan

By
Dr. Rida Qamar
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The world is gradually moving towards video streaming services as they offer unlimited entertainment from the comfort of your bedroom. The last decade saw the rise of video streaming services as many players step up to take a share in the pie. Netflix, the primary player, dominated the market but saw tough competition from the likes of Amazon Prime.

There are multiple options, both local and international, for streaming services in Pakistan. Many people opt for Netflix as it is the most effective service globally, and many are aware of it. But another big name in the market is Amazon Prime. It is a subsidiary of the Largest E-Commerce store Amazon and can offer unlimited hours of original series and movies.

Read More: 5 Times Netflix Impressed Everyone With Their Marketing Stunts

Subscribe To Amazon Prime Video In Pakistan

To get Amazon Prime in Pakistan, follow these simple steps:

  • First, visit Amazon Prime Video‘s official site to sign up.
  • You will get an email with a link to click to complete the registration process.
  • Subscriptions are required to use the services
Image source: techrupt.com

How To Buy Amazon Prime Video In Pakistan 

  1. Log in to your newly created account.
  2. “Start Your Free Trial” appears on the site after logging in. To access it, click on it.
  3. Your credit card information will be required. Credit or debit cards are required to pay for goods and services over the internet.
  4. You’ll see your full name on the back of your credit card.
  5. Then, input the number of your debit or credit card.
  6. Select ‘add card’ and enter the card’s expiration date from the back of the card as it appears on the card.
  7. Your seven-day free trial will begin as soon as you enter your credit card information and confirm it.
  8. The monthly membership price of $5.99 will be debited from your account after the first seven days. After that, only one option is available.
  9. You will not be charged if you decide to discontinue your membership.
  10. Membership can be cancelled at any time during the 7-day free trial. Cancellation within the trial period won’t get a deduction of $5.99.

Read More: 4 Ads That Make Us Question – Plagiarism Or Coincidence?

Stay tuned to Brandsynario for the latest news and updates.

Chill out with EcoStar’s Amazing range of Air Conditioners – Duke & emperor series with stunning Features

By
Web Desk
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Kick back and chill out with EcoStar’s new range of Duke and Emperor Air Conditioners with sleek & stylish design and full of stunning features. Its beautiful Labyrinth design PCB and outdoor design protect the air conditioners from dust, rain, and short-circuiting.

These EcoStar AC’s not only take care of your needs, but also take care of the environment.

R32 Refrigerant gas

The R32 refrigerant gas (used as a cooling refrigerant), has a relatively lower Global Warming Potential (GWP) and near to zero ozone depletion, which makes EcoStar AC, more energy efficient while saving money as well as the environment.

The environment isn’t the only thing, Health of the customers, matters the most. With the help of Self-Cleaning with Pasteurization, Multi-Health Filters, and Anti-Fungal Mode, EcoStar takes your health seriously.

Multi-health filters

Multi-Health Filters, used in EcoStar Duke & Emperor series AC, ensures a safe and clean environment for you to breathe in by draining out all the bacteria and germs from the air and purifying it to pass into your room.

Environment protection coating (EPC)

The EPC (Environmental Protection Coating) ensures that your AC remains safe from all the hazardous gases that may attack its evaporator if you are living near water bodies. It helps prevent corrosion on your evaporator to increase the life of your EcoStar AC.

 Self-cleaning and pasteurization

One thing that is unique to EcoStar Duke & Emperor AC is pasteurization, in addition to self-cleaning functionality. EcoStar AC cleans the dirt on the evaporator and blow-dry through frosting & defrosting process. It removes all the dirt in the form of dirty water through the drain of the indoor unit, leaving the indoor unit evaporator clean and dry. After that, the Air Conditioners eliminate germs & bacteria with the help of Pasteurization process that blows mild-heat (58℃) for 30 minutes. This function starts on the completion of self-cleaning function. 30 minutes for self-cleaning and 30 minutes for pasteurization.

Anti-Fungal Mode

The EcoStar AC also comes with Anti-Fungal Mode that blows out normal air after the AC is turned off which helps evacuate any moisture on the evaporator and ensures that no fungus is created.

4D Long Air throw & 65Hz startup

The list of amazing features does not end here. You can experience instant cooling and heating with the 65 Hz startup that cools down or heats up the room in no time. The 4D Airflow with a strong double intake air door ensures that the cooling effortlessly reaches every corner of the room.

Wi-Fi Ready with USB connectivity

Moreover, EcoStar Duke and Emperor Series AC is always Wi-Fi ready with USB connectivity. Just connect your Wi-Fi USB device into your AC and control it from anywhere at any time.

Power-Limit Function

Moreover, with the help of power limit function, you can now run your AC at your desired capacity. This function helps to control the power input, which means less electricity is consumed to perform the cooling or heating function as per the selected percentage. When greater the percentage set, the air conditioner will have higher operating power, the smaller the percentage set, the air conditioner will lower the operating power.

All you need to do is, download “AC Freedom” app and go to “power limit” tab. Then drag the percentage and set from highest to lowest as per your need.

 Programmable sleep curve

If you have to wake up in the middle of the night, frequently, to change the temperature of your AC, and it’s bothering you. Well, EcoStar duke and emperor series AC has a solution for that too. With the help of the sleep programming function, you can set the temperature and wind speed for each hour while you are sleeping.

In the “AC Freedom” app, go to “sleep curve” and select your sleep timings (e.g. 10pm to 6am) the Drag the temperature and wind speed in each hour while you are sleeping and save it. It will automatically follow the same cycle and setting daily.

AI temperature control up to 0.1º & Eco Mode

Not just this, EcoStar Duke & Emperor AC also have precise AI Temperature Control of up to 0.1º with improved sensing accuracy & low voltage operation of 150-270v. However, Eco Mode makes sure that EcoStar Air Conditioner consumes the least amount of electricity and runs smoothly.

Child safety lock & Amazing Warranty

The Duke and Emperor series takes all the worries away from you! It offers a child-safety lock, notify low level of refrigerant, and an amazing 10-year compressor warranty, 4-year warranty for PCB, 2 years warranty for condenser & Evaporator while also offering a 1-year warranty for parts and service.

So Beat the heat and pamper yourself with the EcoStar Duke & Emperor AC that helps you relax and cool down in this hot and humid weather. Visit your nearest stores now or visit our website https://dwphome.pk/ to order your AC now and download DWP home app at Apple Store: https://apple.co/3t1XPQT  or Google Play Store: https://bit.ly/3t1YkdO  to stay updated on all the new range of EcoStar products.

Pakistan registers progress in routine childhood immunisation

By
Web Desk
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The latest WUENIC estimates of national immunisation coverage reveals that Pakistan improved its national routine childhood immunisation rates in 2021 and reduced the number of ‘zero-dose’ children (ZDC) who miss out on vaccines by nearly half – a strong recovery after the number of ZDC in the country rose significantly in 2020.

The percentage of children in Pakistan who received three doses of the vaccine against diphtheria, tetanus and pertussis (DTP3) – a key proxy to measure for immunisation coverage, and the reach of health systems, within and across countries – rose to 83% in 2021, which is close to pre-pandemic levels, after experiencing a decline in 2020 (77%). Pakistan has also improved its first dose measles vaccine coverage by 2% between 2018 and 2021, and in 2021 launched one of the biggest measles-rubella campaigns in history.

The country’s progress in childhood vaccination and reducing zero-dose children is remarkable at a time when the COVID-19 pandemic has negatively impacted essential health services, including routine immunisation, around the world. Zero-dose children are those that miss out on even a single dose of a basic routine vaccine, meaning that reaching them – and the missed communities they live in – improves the ability of the health system to protect its population.

Pakistan achieved these impressive results by maintaining and restoring immunisation services through, public-private partnerships for service delivery, 24/7 immunisation services in hospitals, integrated immunisation service delivery and extended evening and weekend vaccination in urban slums, amongst other collaborative efforts with partners.

Its progress is an example of how countries can maintain, restore and expand routine immunisation, while remaining committed to fighting the COVID-19 pandemic. With support from Gavi and COVAX, the country has also vaccinated close to 130 million people (around 56% of the total population) with a primary series of two doses.

Following a global rollout of historic scale – with more than 4 billion COVID-19 vaccines rolled out by lower-income countries – Gavi and partners will be focused on supporting countries’ efforts to integrate COVID-19 into routine immunization programmes, leveraging opportunities to increase uptake, demand and delivery of life saving vaccines – and supporting the road to recovery and expansion of coverage.

Dr. Tokunbo Oshin, Director of High Impact Countries at Gavi, the Vaccine Alliance comments on Pakistan’s progress:

“Pakistan has demonstrated its resilience and commitment to immunisation through the impressive progress it has achieved in expanding childhood vaccinations at a time when essential health services, including routine immunisation, have been disrupted by COVID-19 pandemic.

The reduction in the number of zero-dose children is particularly significant given the reduced access to vaccination centres during the pandemic, and the multiple health priorities the country had to attend to. It underscores the persistence of the government, health workers and partners who have pushed forward and improved the reach of immunisation programmes while continuing to ensure COVID-19 remains a priority.

We as a Vaccine Alliance will continue to work with Pakistan and other countries to ensure the greatest number of people can access the life-saving protection of vaccines.”

Please feel free to quote. For further comments, questions, or interviews: media@gavi.org

 Facts and Figures:

  • DTP1 – the first dose of the DTP vaccine – is a key measure of how many children receive that first, critical dose of a vaccine. In Pakistan, the number of ZDC increased significantly in 2020 – to 1 million children. However, through concerted efforts to reach ZDC, Pakistan cut this number in half – improving DTP1 coverage from 77% in 2020 to 83% in 2021.
  • Pakistan has received about 111 million COVID-19 vaccine doses from COVAX (as of 26th July), representing approximately a third of the supply to the country.
  • Find out more about Gavi’s work in Pakistan, here.
  • For expert insights and original content and stories from around the world, visit Gavi’s online digital platform Vaccines Work.

NIC Presents Fintech Hackathon 2022

By
Web Desk
-

Islamabad: 4th August 2022 , The National Incubation Center (NIC) Pakistan’s first of its kind and largest Incubation center, is hosting yet another exciting FinTech Hackathon in collaboration with Allied Bank (ABL), one of the largest banks in Pakistan. If you are a coder, UI/ UX Expert or a problem-solver with a passion for FinTech, here’s your chance to get a shot at PKR 1 million in prize money.

Hackathons are a great way to mobilize the community to find solutions to existing micro and macro-economic problems prevalent in the country. The NIC has teamed up with various organizations in to focus on some key economic areas of interest. This time we are joining hands once again with Allied Bank, to revolutionize the fintech sector of Pakistan.

“Allied Bank has always been on the forefront of Innovation, and this FinTech Hackathon is another step in the same direction, bringing Pakistan’s brightest minds together to overcome the current challenges in the digital financial industry. Hence, collaborative efforts are required in providing solutions for financial inclusion and empowering the SME, Retail and Consumer segments.” – Aizid Razzaq Gill, CEO Allied Bank

The purpose of this event is to find practical innovative ideas, prototypes, and solutions to challenges in the Fin-Tech space. Through this hackathon, the NIC and ABL aim to find disruptive ideas that can transform Fin-tech, not just in Pakistan, but across the globe.

“It fills my heart with pride to see stakeholders in various capacities joining hands with the National Incubation Center in its humble attempt to encourage innovation and build disruptive solutions. Indeed, collaboration is the way forward and the success of events like this prove the power of partnerships in building the ecosystem.”  Pervaz Abbasi, Director NIC

A key factor behind the growth of the fintech market is the large investment of banks and businesses in technology-based solutions. In addition, infrastructure-based technologies and APIs are reshaping the future of the financial services industry and supporting the growth of the global fintech market. Specifically, in Pakistan, digital financial potential is about $ 36 billion by 2025, boosting GDP by 7%, creating 4 million new jobs, and bringing in $ 263 billion in new deposits. This will create a need for young innovators to bring in solutions that will revolutionize space and lead to mass adoption of digital financial services.

The following thematic areas have been identified to find solutions in the Fin-Tech space for the upcoming hackathon:

  1. Innovation in Fintech Banking
  2. Financial Inclusion and Literacy
  3. SME & Startup Banking

The top 3 winners will get cash prizes, and an opportunity to connect with relevant stakeholders required to practically implement their ideas including investors, financial institutions & mentors/domain experts.

So, what are you waiting for? To learn more and to apply visit: https://nicpakistan.pk/fintechhack22/

These Are The Best Foods To Keep You Hydrated

By
Lyza Rashid
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foods hydrated
Image Source: Everyday health

The summer is far from over, don’t let the rains fool you. August is all about hot, scorching mornings and nights that soothe us with the pleasant winds. However, the day is still the same one which dehydrates us and makes us feel lethargic. That does us no good! So here’s a list of water-rich foods that you can keep consuming throughout the day to stay hydrated:

Read more: Consumption of Highly Processed Food linked to Cognitive Decline

Tomatoes

Tomatoes are a fruit (can we accept this already?) that is rich in water. The water content in tomatoes is 94% making it an excellent water-rich food that we need to have on our plates. You could add tomatoes in your daily sandwich or you could put it in whatever dish you’re cooking.

foods hydrated
Image Source: Novak Foundation

Yogurt

How many of us desis can’t have any food without yogurt? If you’re one of them, you can be good to go. That’s because yogurt’s water content is 88%, making it a super good food to have when you feel dehydrated. You can have yogurt with food or simply as a really, really healthy snack.

Soups

Soups are a powerful strategy to not eat a lot of calories. Soups are made with more than 60% of water and so, they are fulfilling but really low on calories. Studies have also shown that those who have soup before their meals end up having much less calories because they’re full. Don’t forget to order it next time around!

Cucumbers

foods hydrated
Image Source: The Healthy

We can’t appreciate this vegetable enough. Cucumbers are 95% water so if you ever need a green veggie that will boost your water intake, this is it. You can have it in a salad with food or simply munch on them with some chaat masala sprinkled on top. Trust us, there’s no better snack out there.

Cottage Cheese

There are some intense cheese lovers out there who must be wondering when will cheese come on this list right? Cottage cheese is 85% water so it’s possibly the most healthy and hydrating cheese to be having. Paneer masala is amazing to have or you could have seasoned cottage cheese (dipped in chilli oil) for a brilliant meal.

foods hydrated
Image Source: Livestrong

Read more: Nestlé Pakistan takes another step towards sustainable apple sourcing

Stay tuned to Brandsynario for the latest news and updates.

Why Ego Is The Enemy of Good Leadership

By
Lyza Rashid
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ego good leadership
Image Source: Inc Magazine

Leadership is often misconstrued to be a higher position, managing a team and being the superior of a lot of people. However, the way today’s workplace looks, we couldn’t be more wrong. Leadership is more about how we are with our own selves and less about how we manage others. So, here’s why ego can ruin your ability to be a good leader and why it has everything to do with you:

Read more: Find Zen In The Chaos of Everyday Life

How Can We Become More Egoistic?

As we rise in the ranks of power and reach senior positions, we can tend to create inflated egos. This means we consider ourselves the masters of our success and start believing what we have to say matters more. We interrupt people more, we listen to them less, we may become rude. 

ego good leadership
Image Source: Medium

All these are signs of an inflated ego and they are the number one sign of poor leadership. When you get to higher positions, it is essential for you to manage your ego.

Hubris Syndrome

The hubris syndrome is a syndrome relating to ego and the workplace. It is define as tbe “disorder of the possession of power, particularly power which has been associated with overwhelming success, held for a period of years.”

ego good leadership
Image Source: HR Online

When we rise to power, people also start paying more attention to us. They feed our ego, they laugh at our jokes. Our ego gets tickled. As a result, the hubris syndrome sets in and we start becoming a poor leader.

Why It Can Result In Our Downfall

Once people realise that we’re reeking with ego, they can catch onto that. Ego makes us predictable. Others can start manipulating us into achieving what they want either by tickling our ego or by challenging it.

ego good leadership
Image Source: The Roanoke Star News

Moreover, once we have inflated ego, other poor leadership skills start setting in. It means we only start aligning with those who affirm us, not those who challenge it. We can only work with those who praise us, not with those who are honest. Ego can help develop a tunnel vision and narrow mindset. Are these qualities of a good leader? You know as well as we do, ego is the killer of a good leader.

Read more: These Are The Top Leadership Skill to Learn in 2022 for…

Stay tuned to Brandsynario for the latest news and updates.

Colour Psychology – How It Impacts Your Emotions And Which Ones To Wear At Work

By
Dr. Rida Qamar
-

Scientists in the field of colour psychology observe how different colours have different meanings, connotations, and psychological effects; given that the psychological effects of colour alone influence 90% of snap judgments, it’s essential to know what colours mean and what responses they can elicit. You can then choose the look you want to present, both personally and professionally, to get the results you want.

Colour Psychology 

The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. Some very subjective pieces to colour psychology and some more accepted and proven elements. Keep in mind that there will also be variations in interpretation, meaning, and perception between different cultures.

Colour Psychology & Work Attire 

A person’s work or office attire significantly represents their personality. While the notion of a hardworking employee might be true, those who make sure to stand among the crowd thanks to their fashion sense are also encouraged. The office isn’t a fashion parade, but it is the sort of place where your clothes will get you noticed.

People are judged on their appearance and, while this may not be fair, it is almost certainly true; and even subtle changes to your office attire can have your co-workers or superiors thinking about you differently.

Colour Psychology
Image source: mageworx.com

Read More: How To Pull Off Tiktok’s Siren Eyes Trend

Suitable Colours For Work 

It is in human nature to avoid risks. Likewise, risking your outfit and stepping outside your comfort zone might be daunting. However, fantastic work can be done if you know the proper techniques and colours to pair for work. Studies have also shown that specific colours can have an impact on performance.

Please look at some colour combinations and their meaning for the work environment.

Authoritative & Sophisticated 

Black symbolises power and sophistication. It is also known to have a slimming effect. Black also has the potential to be overbearing and scary if used too liberally. Black is a good colour for trousers, jackets or shirts but should be mixed with other colours.

Overwhelming

Yellow can be seen as cheery and warm but be aware that it is the colour most likely to cause eye strain and encourage feelings of anger or frustration. Yellow should be limited to accessories such as ties or necklaces.

Honest

White is associated with purity and serenity, but it can also be viewed as bland; this means it should be used sparingly. White is the classic colour for an office shirt because it provides a good background for the statement colour of a tie.

Confident

Red is a fiery colour and can represent passion, emotion and assertiveness. If you want to walk into a meeting and mean business while turning heads, wear the colour red. Others will perceive you as direct, self-assured and assertive, even if you may not feel that way. Step out of your comfort zone and invest in a red shift dress—it can be excellent for those days when you need a confidence boost. Best of all, you can dress it up for a date night or a night out on the town with the right accessories.

Read More: Facebook Is Shutting Down Live Shopping And Focusing On Reels

Approachable & Friendly 

Pink is associated with femininity, love and romance. Pink is a strange colour because it has a relaxing and calming effect upon initial exposure, but studies have shown that it becomes more irritating to people the longer they are exposed to it. This makes pink a good colour for items you will wear briefly but you can remove for the bulk of the day, e.g. jackets and bags.

Calmness

Blue is a calming colour that inspires serenity. That said, it is a colour that can also evoke feelings of sadness. Wear blue when you need to give important news in a meeting but break it up with other colours if you are delivering bad news

Stay tuned to Brandsynario for the latest news and updates.

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