Karachi, August 26, 2024: After 77 years of the existence of Pakistan’s advertising and marketing industry, the first book of its kind, ‘Executive Doodles’, has been launched. Authored by Mr. Ahmed Kapadia, Chairman and CEO of Synergy Group, the book encapsulates 20 years of thought-provoking writings. The unveiling ceremony was graced by the Honorable Governor of Sindh, Mr. Muhammad Kamran Khan Tessori, who served as the chief guest, in the presence of eminent personalities from various industries.

The keynote speech was delivered by former Senator (r) Mr. Javed Jabbar, followed by a monologue by the distinguished Mr. Anwar Maqsood. The event concluded with closing remarks and the unveiling of the ‘Executive Doodles’ book by the Honorable Governor of Sindh.

Governor Sindh Kamran Khan Tessori emphasized the crucial role of marketing and advertising in promoting a positive image of Pakistan, stating that it is imperative to convey to the world that Pakistanis are a peaceful and progressive nation.

Governor Sindh Kamran Khan Tessori remarked, “Our creative abilities have the potential to leave a lasting impact globally. To effectively build our national image, the government and the private sector must work together, leveraging their talents to project a positive image of Pakistan.”

He further praised Mr. Ahmed Kapadia for his remarkable contribution to the fields of advertising and marketing, noting that Kapadia’s innovative thinking has set new benchmarks in the industry. He lauded Kapadia’s book, noting that it would serve as a valuable resource for the youth, inspiring them through the author’s experiences and ideas. Governor Tessori also acknowledged Kapadia’s philanthropic efforts, which have benefited underprivileged communities in Karachi.

Speaking at the ceremony, Mr. Ahmed Kapadia remarked, “I have always believed in speaking the truth. With this first-of-its-kind book in Pakistan, I want to inspire the next generation of marketing and advertising professionals to challenge the status quo by sharing my perspective and a winning mindset. It is Synergyzer that set the ball rolling two decades ago, providing a platform that pushes boundaries and welcomes everyone. I hope this book carries that legacy forward, encouraging bold, fresh, and innovative thinking.”

Mr. Ahmed Kapadia’s experience and insights have made him a disruptor in the industry, reflecting and anticipating key trends in Pakistan’s advertising and communications sectors. The launch of ‘Executive Doodles’ celebrates his contributions and underscores Synergy Group’s commitment to innovation, creativity, and excellence in the industry.

The physical copy of the book can be preordered at synergyzer.com and will soon be available on global e-book platforms such as Apple, Amazon, and Google Books.

Lahore : The University of Management and Technology (UMT) is proud to announce the awarding of 11 billion rupees in scholarships to more than 29,500 students across Pakistan. This initiative is part of UMT’s unwavering commitment to making quality education accessible to all, ensuring that financial constraints do not hinder the academic aspirations of talented individuals.

Representing 110 districts of Pakistan, 60% of UMT students are scholarship holders. This significant achievement reflects UMT’s dedication to fostering an inclusive educational environment that nurtures potential and encourages excellence. UMT continues to pave the way for future leaders and innovators by providing these opportunities.

This monumental effort honors the legacy of Dr. Hasan Sohaib Murad (Shaheed), the visionary Founder of ILM Trust and UMT. His mission is being carried forward by the President of UMT, Mr. Ibrahim Hasan Murad, and the entire UMT family.

Mr. Ibrahim Murad expressed that UMT, recognized as Pakistan’s number one private sector research-based university, aims to promote higher education globally. We are committed to transforming lives through education and ensuring that Dr. Hasan Sohaib Murad’s vision of accessible, quality education for all remains a cornerstone of UMT’s values and endeavors, says President UMT.

ISLAMABAD, August 22, 2024: Yango Group, a global tech company that creates daily services, has officially launched delivery service in Pakistan’s three largest cities: Lahore, Islamabad, and Karachi. Following a successful testing period, Yango delivery service is now available within Yango app with two versatile tariffs — Express and Cargo — designed to cater to a wide range of delivery needs in these bustling metropolises.

Yango’s expansion into the delivery sector is not just a milestone for the company but a significant boost of opportunities for local businesses, including small and medium-sized enterprises (SMBs) and courier services. By providing easy access to advanced technology solutions, Yango empowers local businesses to enhance their economic and social value within the community. Introducing these new tariffs — Express for swift, on-the-go deliveries, and Cargo for larger, more substantial shipments — ensures businesses of all sizes can optimise their operations with Yango’s reliable and efficient service.

With a commitment to improving the daily lives of citizens, Yango delivery solutions are designed to be accessible and convenient for a variety of everyday needs. Whether it’s a quick delivery of essentials or transporting larger items, Yango’s technology-driven service simplifies the logistics, making everyday tasks easier for everyone.

“We are excited to officially launch Yango delivery service in Lahore, Islamabad, and Karachi. This marks a significant step in our mission to bring world-class technology solutions to local communities in Pakistan, enhancing both business operations and daily living experiences,” said Mohammad Ahsan Akbar, Country Manager for Yango Delivery in Pakistan.

Yango does not provide delivery services with its own vehicles or couriers, but helps local partners and transport service providers to offer services to customers via the app.The core of Yango platform lies in its advanced algorithms for routing and order batching, ensuring that partner couriers can maximise their time and resources during shifts.

Leveraging its global expertise in technology, Yango is not only enhancing mobility within these cities but also raising the standard of customer service, providing better earning opportunities for partner couriers, and introducing transparency and efficiency to Pakistan’s logistics sector.

Yango Group has operated in Pakistan for over a year already, its ride-hailing service Yango was launched in the market in July 2023. Now it covers five of the nation’s major cities – Islamabad, Rawalpindi, Lahore, Karachi and Faisalabad. The service cooperates with over 52 local partners now, making every single partner a stakeholder who is utilising Yango’s ride-hailing solutions to provide reliable transportation services and to support a valuable and stable earning stream.

About Yango Group

Yango Group is an international tech company that transforms globally sourced technologies into everyday services tailored for local communities. With an unwavering commitment to innovation, we reshape and enhance leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions.

Our mission is to bridge the gap between leading world innovations and local communities, fostering connections and enhancing everyday living experiences.

Yango multi-functional app offers several digital city services across different countries in 3 continents. Yango multilingual app is available for free on Android and iOS.

For more information, please contact: pr@yango.com