Back To School ? Here Are 5 Quick Lunchbox Recipes

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Aug 4, 2022

Pakistan is considered to be the fifth largest country in the world in terms of youth population. Around 63 percent population comprises of youth aged between 15 – 33 years, with a median age of 23.8 years. This youth bulge can be a powerful engine of economic growth and development if the country manages to modernize and expand its education system, raise educational attainment levels, and provide skills to its youth.

Since decades two parallel systems of education — Matric/Intermediate and Cambridge — have produced vastly different students, who have gone on to attain success in various fields. However, changing times require a different teaching methodology.

In a digitalized global age, the country, and the world at large, requires humans who are imaginative, empathic, team players, and resilient. The most obvious implication of a world that requires learners to constantly adapt and grow is the need to build the capacity and motivation for lifelong learning. People used to learn to do the work; now learning is the work, and the post-industrial era will require coaching, mentoring, teaching, and evaluating that can build passion for learning.

Learning from a News Lens

As an alternative, the International Baccalaureate (IB) system was introduced in the country a couple of decades ago, as a way to develop knowledgeable, caring, and curious young minds to build intercultural understanding and respect.

The IB offers a continuum of international education through four challenging, high quality educational programmes to students aged 3 to 19. IB programmes are designed to develop well-rounded individuals who can respond to challenges with optimism and an open mind. An IB education also fosters diversity, curiosity and a positive attitude towards learning.

All four programmes: The Primary Years Programme (PYP), Middle Years Programme (MYP), Diploma Programme (DP) and Career-related Programme (CP) are recognized by Inter-Board Committee of Chairmen (IBCC) in Pakistan. All IB programmes move beyond examination results, aiming at the holistic development of students, empowering them to take ownership of their own learning and helping them develop future-ready skills to thrive in a fast-changing world.

The IB Educational Experience

The IB form of education focuses on more holistic teaching when compared to other educational boards. The designed curriculum provides a well-rounded education that puts focus on encouraging students in fields of critical thinking and challenging conventions. Each of the IB programmes empowers students to develop the global competencies needed to lead a successful and happy life in the 21st century. Learners are at the centre of all IB programmes, which encourage both personal and academic achievement. They provide an education that crosses disciplinary, cultural, national and geographical boundaries, and that champion critical thinking, creativity, and effective relationships. Through inquiry and collaboration, IB students take ownership of their learning journey and grow to become active, compassionate citizens of the world.

IB programmes at a glance

Each of the four IB programmes provides a detailed and developmentally appropriate curriculum or curriculum framework that is broad, balanced, conceptual and connected.

The Primary Years Programme (PYP) is offered at 24 schools in Pakistan and is for students aged 3 to 12 and develops happy, lifelong learners who demonstrate cultural empathy and respect. Its child-centred approach builds confidence, creativity and future learning skills through six broad themes. But the most important thing a student will get from the programme is an inquiring mind and the ability to find things out for themselves.
The Middle Years Programme (MYP) for students aged 11 to 16, prepares students to become critical and reflective thinkers by encouraging them to make valuable connections between subjects and the world around them. MYP is given equivalence to the Secondary School Certificate by Inter Board Committee of Chairmen (IBCC), Ministry of Education. The MYP is currently offered at ten schools in Pakistan. The programme has eight subjects, with an overarching curriculum framework of three different elements – approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. At the end of the programme, students sit the MYP eAssessment, which is internationally-recognized and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper. Most recently, it was announced that Urdu was added to IB Middle Years Programme eAssessment.
The Diploma Programme (DP) for students aged 16 to 19, is offered at 17 schools across the country and gives students world-class preparation for university and life beyond. Recognized by the IBCC and all universities in Pakistan, it is a comprehensive and challenging programme that is divided into six subject groups which are studied over two years; these groups are language and literature, language acquisition, individuals and societies, sciences, mathematics, and the arts. These subjects are in addition to three further requirements of the DP core, Theory of Knowledge (TOK), Extended Essay (EE) and Creativity, Activity and Service (CAS) which are designed to ensure students graduate ready to enter and thrive in the world’s leading universities.
The Career-related Programme (CP) for students aged 16 to 19, helps bridge the gap between academic studies and the practical skills required in the job market. CP students undertake a minimum of two DP courses and a career-related study that supports the programme’s academic strength while providing real-world approaches to learning. It was approved by IBCC last year and is equivalent to HSSC (Humanities) in Pakistan.

Prospects of IB Education

Wondering about the sustainability of this programme? If so, then this might surprise you.

According to global research, the performance of PYP and MYP students in fields of mathematics, reading and writing tasks is considerably better than their non-IB peers.[1] While IB programmes support academic proficiency by incorporating quality practices from national, and international research including the IB global community, students have also seen to thrive in careers and entrepreneurial activities due to an education that centers around growth, innovation, creativity and thought-based; people-centric solutions.

The IB is offered by 5,500 schools in 160 countries around the world, and 31 of these schools offering 48 programmes are located in Pakistan. In addition, the IB is widely recognized by prestigious universities globally and employers alike, for the depth and breadth of its programmes.

Rules for equivalency

The common perception is that the Inter-Board Committee of Chairmen (IBCC) Equivalence Committee’s conversion formula puts IB students at a disadvantage. However, in a recent decision, IBCC has improved the conversion formula for the IB students from the May 2022 examination session onwards. Following this decision, IB students will be provided a level playing field in securing admission to medical and engineering colleges in Pakistan.

For parents and learners interested in IB, it is important to visit the IBCC website and go through the relevant subjects required by the body for the learner to receive an equivalency in Pre-Medical Group, Pre-Engineering Group, General Science Group and Humanities group.

realme is on the Hunt for the Ultimate realme Super Fan During the 828 Fan Fest

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Aug 4, 2022

realme’s fans are the backbone to its success as a global technology brand. The incredible loyalty and commitment to the brand that they show is inspiring for realme. The tech democratizer always surprises its users with new innovations and exciting products. realme has continuously gone out of its way in order to express its love for its fans and appreciate their constant support by engaging them in various activities.

Whether its major events such as the yearly realme Fan Fest and new product launches or exciting offers such as discounts during recurring sales and frequent giveaways, realme is always thinking of ways to keep its fans happy. In the past, realme has frequently gifted brand merchandise, smartphones, and AIOTs to its fans as a reward for their participation in their planned activities. This year, during realme’s 828 Fan Fest celebrations realme is seeking to bestow a unique honor upon one lucky fan in the country – the realme Super Fan Award!

This prestigious honor will be awarded during the month of August’s Fan Fest festivities. Those that are interested in entering the running for the Super Fan Award will be required to demonstrate their admiration and commitment to the brand during this month. Fans are encouraged to participate in the plethora of fresh activities realme has planned throughout the month as much as they can to make their presence known. These events are spread across two major cities in Pakistan. In Lahore, the Keep it Real Fan Meet up will be taking place along with the realme X CML Mega Azaadi Ride which presents a great opportunity for fans to get active and feel involved in the realme community as they celebrate the Country’s Independence Day together.

In Karachi, the show stopping realme Music Party will be taking place featuring performances from up-and-coming musicians at a beachside location. You can also boost your chances of taking home the realme Super Fan Award if you join realme’s community page on Facebook and share your unique story as a realme fan and reflect on your life experiences that were impacted by realme’s technology. If you flaunt your love for realme, you will receive more love back in return.

The final result of the realme Super Fan Award will be announced in front of the crowd at the realme Music Party on Sunday, 28^th August 2022. realme’s goal is to give its fans an enjoyable month of events and discounts to reward them for sticking by its side through the rough times and the good ones. The smartphone brand wants to help cultivate a sense of community and unity among the youth of the country as it continues to provide them with the tools they need to expand their horizons. realme cares deeply about its Pakistani fans because they always keep it real!

Nooh Dastgir Butt bags gold medal for Pakistan in Commonwealth Games 2022

By

Huzaifa Gaba

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Aug 4, 2022

Nooh Dastgir Butt, won Pakistan’s maiden gold medal in Commonwealth Games (CWG) 2022 at Birmingham. He won the gold medal men’s +109 kg weightlifting event. Butt lifted 173kg in the snatch category, while he lifted 232kg in clean and jerk setting another record. He lifted 405kg overall, which is also a record in CWG 2022.

Before this, Pakistan has won the gold medal in weightlifting events only once, at Commonwealth Games 2006, when Shujauddin Malik won the gold medal in the 85 kg category.

Nooh Dastgir Butt was congratulated by Prime Minister Shehbaz Sharif following his gold medal victory.

Well done, Butt saab. https://t.co/C87hZIO8q9

— Shehbaz Sharif (@CMShehbaz) August 3, 2022

Pakistan has also won a bronze medal in CWG 2022, with Shah Hussain Shah defeating South African Thomas-Laszlo Breytnbach in the 90kg category of Judo. Shah had never competed in a 90 kg event before, having previously competed in the 100kg category. He is the son of Hussain Shah, a former Pakistani Olympic boxer who won the country’s first Olympic boxing medal, a bronze medal, in the 1988 Summer Olympics in Seoul, Korea.

🏅 medal winning moment 🏅 🇵🇰#Congratulations Pakistan’s Judoka Shah Hussain Shah who won Bronze Medal🥉 in Commonwealth Games by beating his opponent just in 1:30sec. @birminghamcg22 @NOCPakistan @anilakhawaja pic.twitter.com/Gw0i9A8oYA

— Inam Butt (@InamTheWrestler) August 3, 2022

Nooh Dastagir Butt also won the bronze medal in the 105+ kg category in Commonwealth Games 2018, while he also won a silver medal in last year’s CWG event.

He dedicated his gold medal win to his father. He said, “It was not easy for me to lift such a heavy weight. But I pulled off doing it with hard work of 12 to 13 years. I dedicate this gold to my father, who worked for 12 years and helped me reach this stage.”

The GOLDEN MOMENT 🥇

Commonwealth Champion
Muhammad Nooh Butt 🇵🇰#CommonwealthGames #NoohDastgir #PakistanZindabad #B2022 @noohbuttstyle pic.twitter.com/l311W2bwOd

— Urooj Mumtaz Khan (@uroojmumtazkhan) August 4, 2022

Nestlé Pakistan donates 60,000 liters of water for flood relief efforts

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Aug 4, 2022

LAHORE: Nestlé Pakistan has donated 60,000 litres of Nestlé Pure Life water to National Disaster Management Authority (NDMA) to facilitate their relief activities across flood-affected areas following the torrential rains during recent monsoon spells.

Sharing his thoughts, Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé in Pakistan and Afghanistan said, “Access to clean drinking water for those affected by flooding across Pakistan has become an issue. Nestlé has always been at the forefront in responding to the call of government of Pakistan for climatic and humanitarian disasters to help citizens in need.”

Nestlé Pakistan and NDMA have worked closely to carry out relief work for the people and the communities affected by natural calamities, and believes it has an essential role to play during times of crisis.

Garena Free Fire enters into a strategic collaboration with Directorate General Sports & Youth Affairs Punjab to strengthen and promote esports in Pakistan

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Aug 4, 2022

Pakistan, 04 August, 2022 – Garena Free Fire, together with Sports Board Punjab and the Directorate General Sports and Youth Affairs, entered into a strategic collaboration aimed at strengthening the esports landscape in Pakistan. This initiative will seek to enable and equip the growth of a new tide of young esports professional players throughout the country.

Free Fire Pakistan recently announced its new flagship national tournament, the Soobai Series. which is set to induct new professional esports players into the Pakistan ecosystem, having placed participation restrictions on the top 9 teams from this year’s FFPL III and including placeholder positions for winners of the Soobai Series in FFPL IV. This initiative helps to extend more opportunities to players from Free Fire’s evolving community to pursue esports as a career. The Grand Final of the Soobai Series is scheduled to be held on the 31st of July, at the iconic premises in Nishtar Park Sports Complex, courtesy of the Punjab Sports Board.

The Free Fire Soobai Series will have a total prize pool valued at PKR 4 Million.

Commenting on the occasion, Sports & Youth Affairs Secretary Punjab, Asadullah Faiz said “We’re delighted to join hands in this strategic collaboration with Garena Free Fire. With the launch of this initiative we will seek to elevate the esports landscape in Pakistan, while engaging the youth and providing professional opportunities in the field of esports. Punjab Sports Board is proud to be joining the esports revolution and is committed to progressing the field as any other sport in the country”

Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. Free Fire is also the proud sponsor of FFPL, Pakistan’s First Professional Esports League, which had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. FFPL IV is scheduled to return this August with a prize pool worth PKR 10,000,000.

Download Free Fire on the Apple iOS App or Google Play store.

Football: The Top 5 Biggest Transfers in 2022 Summer

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Zeeshan Ahmed Khan

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Aug 4, 2022

Football: The Top 5 Biggest Transfers in 2022 Summer — Photo: AFP

The transfer window of 2022 is going on in full swing, and every team is trying its best to rope in the best players to fit their combinations. We have seen some of the shocking and interesting transfer moves this summer so far, with many star players going to different clubs around the world. With so many interesting transfers, let’s go through the top 5 moves of the 2022 summer transfer window.

Robert Lewandowski

Robert Lewandowski is a Polish football player who played 8 seasons with FC Bayern Munich and is considered the second-best player in FC Bayern history after Gerd Muller. He was the second top goal scorer in FC Bayern history with 344 goals. He won 19 official trophies in Germany including UEFA Champions League, Bundesliga, UEFA Super Cup, and Club World Cup. He gave very tough competition to Lionel Messi in Ballon d’Or ranking as he was just a few votes behind Messi in the 2020 ranking. After the season of 2021/22, he decided to leave the club and his top priority was to join FC Barcelona. The board members of FC Bayern didn’t want to sell him to Barcelona due to their financial crisis (thinking Barcelona could not afford Lewandowski). But Lewandowski’s managed to get him into Barcelona and finally, on 16 July, FC Barcelona announced the blockbuster signing of Lewandowski with a transfer fee of €50 million. Lewandowski was very happy on his arrival at Camp Nou. He played his first pre-season game against Real Madrid in which Barca defeated Madrid by 1:0 in Las Vegas. Lewandowski is roped in to strengthen the attack of Barcelona with Ansu Fati and Raphinha as well. He will try to recreate his magic at Barcelona, that made him a star at Bayern Munich, and help Barcelona move on from the loss of Lionel Messi last season.

Erling Haaland

Erling Haaland is a Norwegian football player who played 2 seasons with the German club Borussia Dortmund. He is widely known for his finishing abilities, acrobatic goals and speed. He was a striker in Dortmund and was a top scorer in the UCL in the 2020/21 season. After the departure of Gabrial Jesus to Arsenal, Manchester City wanted a striker to fil Jesus’ shoes, and on 10 May 2022, Manchester City signed Haaland for a €60 million release clause to BVB until June 2027 with a salary of €375,000 a week – same as the Manchester City captain Kevin De Bruyne. Haaland made his debut in a pre-season match on 24 July against FC Bayern Munich and in the 12 minutes, scored the goal and City beat Bayern by 1:0.

Aurelien Tchouameni

Aurelien Tchouameni is a French player who plays in defensive midfield. He transferred from Monaco to Real Madrid on 11 June and is considered to be the most expensive signing in 2022 summer transfer window. Florentino Parez (President of Real Madrid) signed him for €80 million from Monaco. Though he had many offers from across Europe, he sided with Real Madrid. Ancelotti (Manager of Real Madrid) planned to sign him as a replacement for Casemiro in the long term, as he had defensive qualities and was a box-to-box midfield player which Madrid needed the most after Casemiro. He signed a 6-year contract with Real Madrid in January and participated in pre-season matches against Barcelona and Juventus. He proved his brilliance in the field against Juventus, and helped his team in defensive position by winning duels.

Darwin Nunez

Darwin Nunez is Uruguayan football player who played with S.L. Benfica last season and scored 6 goals in the UEFA champions league (UCL) in the 2021/22 season. After his performance in UCL, he was considered by the top managers as a top priority in the attack. Liverpool’s manager Jurgen Klopp was also one of them, who was very impressed by Nunez’s performance against Liverpool. After the departure of Sadio Mane to FC Bayern Munich, Liverpool wanted a striker who could replicate what Sadio Mane did in the past seasons with Liverpool. Nunez transferred from Benfica to Liverpool with a transfer fee of €75 million. He initially struggled in pre-season matches, and was disapproved by Liverpool fans as a floppy signing. However, in the FA Community Shield Final, Nunez proved them wrong by scoring a last-minute header, against Manchester City. Liverpool defeated Manchester City by 3-1. Nunez aims to continue these heroics, to prove his worth at Liverpool and stay true to his potential.

Matthijs de Ligt

Matthijs de Ligt is a Dutch defender and is considered as one of the best defenders In Europe. A 22-year-old de Ligt has played 3 seasons with Juventus and won Serie A, Copa Italia, and many other trophies. After the 2021/22 season, he decided to leave the club and showed interest to join FC Bayern Munich. He has had many offers from the almost all the top clubs across Europe but Bayern Munich was always his first priority. Bayern Munich CEO, Oliver Kahn also showed his inclination towards the Dutch player and on 19 July, FC Bayern Munich officially announced the signing of Matthijs de Ligt with a record fee of €70 million guaranteed plus 10€ add-ons until 2027 June. He played his first match against D.C United which was a pre-season match and, in his debut match, he announced his arrival with a strong header at the German club. Bayern defeated United by 6-2.

NIC hosts Jazz Xlr8 powered session on ‘Reputation Management’

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Aug 4, 2022

The National Incubation Centre (NIC) in Islamabad recently organized a session powered by Jazz Xlr8 titled ‘Reputation Management for Startups’, in which over 40 startup founders participated. The session was conducted by Khayyam Siddiqi, Head of External Communication at Jazz. Siddiqi is also a tech-journalist turned policy and strategic communication professional with 15 years of experience. Siddiqi was also part of the core team that led the reforms in the World Bank’s Ease of Doing Business initiative – taking Pakistan’s global ranking 28 notches up from 136 to 108 in 2020.

According to Siddiqi, technological advancement, from cloud computing to the Internet of Things and Blockchain, has been encouraging innovation. New businesses are springing up every second, with some disrupting the traditional way of doing things. In such a landscape – where media has limited space, and the audience is bombarded with information via various mediums – young startups need to adopt the right PR approach, so they not only stand out amidst the clutter but can improve their reputation.

He introduced the NIC startups to the fundamentals of PR and the importance of strategic communication, including reputation management and discussed tools and techniques that can help local businesses scale and adopt the right approach to identifying and reaching out to critical stakeholders. “PR contributes to a company’s credibility. In the long run, it builds brand equity – the perceived value of a brand in the eyes of its stakeholders,” he said.

The young entrepreneurs were also introduced to the Reptrak model of reputation management, which according to Siddiqi allows companies to build four attributes: esteem, trust, admiration and feelings. “It is important to focus on and communicate business performance, thought leadership, sustainability initiatives, innovation, workplace, governance, and products and services as these are a company’s key pillars which create a link between stakeholders and the company.”

He said for most startups, it would be intriguing to know how efforts related to strategic communication permeate into everything corporations do, providing a holistic image of the company and narrating a story that can pique the interest of the right audiences.

During the two-hour interactive session, the entrepreneurs shared their experiences on how communications have helped them scale their businesses. Also, many startups had interesting questions about reaching the right audience and transitioning their storytelling to enhance growth. They also inquired about protecting their reputation, especially in a crisis situation.

Control Your Anger Before it Controls You

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Aug 4, 2022

control your anger — Image Source: Help Guide

We all get angry from time to time don’t we? But for some of us anger is our kryptonite. When nothing in life goes our way and daily situations get out of hand, anger surfaces and takes us to the point where we ruin everything. Be it by hurting our loved ones or taking rash decisions that turn the course of our lives, anger can do it all. But all hope is not lost, here’s how you can manage it!

Why Should Anger Be Managed

Managing your anger is a super under-rated practice. Men are especially socialized to believe that being angry and not knowing to handle that is perfectly fine. But here’s where the problem comes. When we don’t manage our anger, we become distant, cold and also intimidating to others. This can impact our ability to connect with others.

Moreover, if you don’t know how to manage your anger then it also impacts your personal mental health a lot for the worse.

Identify What Triggers It

Everybody has triggers for their anger. It’s important for you to identify what are your anger triggers. Is it when somebody raises their voice? Is it when things aren’t arranged like you wanted them to be? Whatever the trigger is isn’t the concern. The concern is that you identify them and so you can avoid them and work on them.

Learn What Soothes You

If you know your trigger, the next thing you need to be aware about is what soothes you. This is imperative to learn about because it’s a huge step in self-awareness. Besides that, it is also important because even if your trigger has been activated, you can soothe yourself.

It can some minutes alone, deep-breathing exercises or taking a walk alone.

Learn to Manage Your Thoughts

Learning to manage your thoughts should also not be ignored. Most of the times when you’re on edge, anger is what pushes you over the edge. Moreover, once you have become angry, your thoughts can continue to snowball and keep you in the bitter mood.

Learn to know which thoughts are intrusive and which are your own. Change the channel of thought, focus on something close by.

Stay tuned to Brandsynario for the latest news and updates.

These Are The Top Leadership Skill to Learn in 2022 for Workplace Success

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Aug 4, 2022

top leadership skills — Image Source: Manatal

The workplace has become a hybrid space post COVID-19. However, it has also become tougher. As many lost their job with the advent of the pandemic, the workplace has become more competitive and cut-throat as people seek to retain their jobs. So what are some essential leadership skills you need in your arsenal to succeed? Let’s find out:

Delegation

Delegating tasks is an important skill. This is because when people take on too many tasks themselves out of lack of trust for the other, they fail to deliver quality on any task. Quality over quantity in the workforce! Learn your team’s success and delegate tasks accordingly.

Giving Feedback

Learning how to give feedback is also an essential skill. Most people make their feedback too harsh which prevents others from learning their feedback. Instead, learn how to offer constructive feedback to help your teammates learn from your critique.

Trustworthiness

Giving good feedback also helps you develop another skill: that of being trustworthy. Being trustworthy is a skill— you need to develop those qualities that ultimately make you trustworthy in the face of others. For instance, you listen to their concern and you don’t make a mountain out of a molehill. You don’t spread that around. You help your teammates when they feel down.

Responsibility

This is a vital leadership skill to have in the workspace in 2022 which many discount. Being responsible doesn’t only mean giving your work on time. It means you accept your mistakes when you make one. It means you help others evaluate best solutions. Responsibility can also look like transparency!

Being Flexible

Another skill that’s very much in demand due to the huge layoffs and changes in the structures of the companies is being flexible. People want to employ those who can pick up a little bit of weight outside their department too. It also looks like you knowing that your job will not look the same everyday. Some day it will look like being in the office and other days it might look like being on the road. You ned to make yourself comfortable with all versions!

Stay tuned to Brandsynario for the latest news and updates.

Facebook Is Shutting Down Live Shopping And Focusing On Reels

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Aug 4, 2022

In today’s news, Facebook is back at redefining the platform as it plans to discontinue its live video shopping feature. The feature came out exactly two years ago and will go off the grid on October 1.

Facebook Shopping Live

The parent company of Facebook meta has decided to focus on reels. The previous feature let influencers and retailers host live shopping events on Facebook. In an attempt to change the carousel, users will no longer be able to list and tag their products. As well as to create product playlists or tag products on Facebook.

“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company wrote in a Tuesday blog post.

According to Meta, the monetisation tool is being changed to focus more on short-form content.

“If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”

Are Reels The New Way To Create Money?

It is no doubt that the social media giant TikTok has taken the world by storm. Ever since the reels became a cultural phenomenon, Instagram and Facebook have tried to keep up with it. While reels are taking over the video section on Instagram, Facebook, on the other hand, is following in their footsteps.

Recently, Meta announced that Facebook would launch reels in over 150 countries. The move will help creators grow their businesses in online communities. According to Meta, reels have been the fastest growing content format. The format will help creators to earn money for their reels. The Reels Play bonus program, which is a part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.

Facebook reels will be available for iOS and Android as it serves as a tool to create more visibility and reach for the users.

Stay tuned to Brandsynario for the latest news and updates.

Half Of Gen Z Uses TikTok And Instagram For Search Instead Of Google

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Aug 4, 2022

While TikTok has given its social media competitors tough competition, it seems like it’s not just the social media companies. Still, search engines, too, may have a reason to be worried about TikTok. Even the biggest one in the game – Google.

Google’s internal data has revealed that nearly 40 per cent of Gen Z users prefer to use TikTok. Meanwhile, many users also use Instagram for internet search instead of Google Search and Maps.

TikTok has been one of the fastest-growing social media apps, and it has become extremely popular globally. Other social media apps like Instagram and Snapchat have also evolved to include similar video support on their platforms, such as Reels and Spotlight, to keep up with TikTok’s popularity. In countries where TikTok has been banned, apps with almost identical UI and UX, or similar elements, have popped up to make the best of the gaping hole left behind, with Meta and Snap leading from the front.

Gen Z Opts For TikTok For Searches

According to reports, a Google executive has confirmed that the TikTok format has changed how youngsters take in internet searches, and Google is working to keep up.

Google’s Senior Vice President Prabhakar Raghavan says that Google’s internal studies suggest that “almost 40% of young people when looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

But Google is not giving up yet. According to the company, it is planning to make its search engine appeal more to a younger audience by adding a few features. For starters, users would be able to focus their camera over an area to get insights about numerous objects in that scene.

TikTok is growing at a pace that will soon outperform American social media giants like Facebook, Instagram, and YouTube. A previous analysis claimed that Facebook would lose 1.5 million teen users by 2025. All because of Instagram, Snapchat, and TikTok – apps that remain more popular among younger generations.

Read More: Twitter Tests Multimedia Tweets

Stay tuned to Brandsynario for the latest news and updates.

Nestlé Pakistan takes another step towards sustainable apple sourcing

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Aug 3, 2022

For decades, an apple orchard nestled in the scenic mountains of Nagar has been Esa Khan and his family’s source of income. Esa grew up on the same orchid witnessing his father and grandfather grow apples with fresh water from the glaciers and find commercial buyers to supply them. Every now and then, he would see them return home to share that a part of the apple produce got wasted because of delays in finding buyers.

This problem is not unique to Esa and his family. It’s unfortunate that despite Gilgit Baltistan producing ample fruit, large quantities end up getting wasted. Nestlé Pakistan identified this challenge and has been enabling growers like Esa preserve and protect produce by purchasing apples directly from them and making them an integral part of its value chain.

Gilgit Baltistan’s economy relies on agriculture and horticulture. Over 90 percent of the population is engaged in practicing their centuries old tradition of growing fruits and irrigating them with natural glacier water. Grown in the majestic Hunza, Nagar, and Ghizer valleys, these apples are close to naturally organic. While it is important to maintain this standard, it is equally important for growers to diversify their produce and derive multiple sources of income.

Nestlé Pakistan, in collaboration with the Gilgit Baltistan Agriculture Department and the regional farming cooperatives, is working to explore new varieties, improve quality and increase the quantity of their produce. Nestlé’s Creating Shared Value (CSV) is an initiative where they extend support and directly engage with communities across their value chain. Not only does this add value to the business, but it also helps local communities thrive as a result of socioeconomic development.

A relatively newer challenge for growers like Esa, that their earlier generations did not witness, is climate change. Unpredictable weather conditions adversely impact the produce. As a result, growers are unable to yield the quantity they did in the past, which affects their livelihood. Nestlé, in collaboration with the Agriculture Department of Gilgit Baltistan and local support organizations, is working closely with small-sized local apple growers in the region to diversify their products and improve their livelihoods by increasing horticulture production through good agriculture practices including tree pruning, pest management and post-harvest management.

“Fruit losses are enormously high in this natural organic region. We are helping our growers to minimize fruit waste and increase value.”

Mehboob Elahi – Supplier Development & Sustainable Agriculture Manager Nestlé Pakistan.

As a result of these efforts, in 2021, Nestlé sourced high-quality apples from Hunza, Nagar, and Ghizer valleys, where fruit trees are nourished with glacier water, enabling farmers of varying scales to reduce fruit waste and increase value. These apples sourced from Gilgit Baltistan are then used in manufacturing cereals for children.

“Earlier, delays in sales would waste 40% of our apples but now due to Nestlé’s timely bulk purchases, our sales have approximately reached 100%”

Esa Khan – Apple Grower, Nagar

These efforts are line with UN’s Sustainable Development Goals: 8 – Decent Work and Economic Growth. 12 – Responsible Consumption and Production. 13 – Climate Action. 17 – Partnerships for the Goals.

EBM and SoL embark on a journey of self-discovery with 21st Young Leaders Conference 2022

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Aug 3, 2022

2nd Aug 2022, KARACHI: Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers – the makers of Peek Freans, in collaboration with the School of Leadership (SoL), once again sponsored the 21st Young Leaders Conference 2022.

The main theme of the Conference revolved around ‘Pehchaan’ (Identity). The participants were guided as to how looking within paves the way to desired outcomes. The six-day event touched on various aspects of life and emphasized reigniting the sense of exploring infinite possibilities and uncovering true human potential.

The ‘#SooperHaiMeriPehchaan’ activity became a moment of binding for over 200 participants as they joined hands to create short documentaries to reflect back on their role towards themselves, society, and Pakistan.

Speaking at the occasion, Managing Director and CEO of EBM, Dr Zeelaf Munir, said: “EBM’s continuous support to YLC is a testament to its commitment to nurturing young minds. This year, YLC focused on helping individuals explore their true identities. I hope our youth used the platform to unlearn the preconceived notions about their limitations and go on a journey of self-discovery as to what could be achieved if they put their focus in the right place.”

EBM has been at the forefront in creating a life-changing impact on over 200 students every year through YLC. This collaboration between EBM and SoL aims to help the youth to discover themselves. EBM hopes to continue empowering the leaders of tomorrow by providing them with such platforms where they can unveil new arenas of success and leadership.

IB students in Pakistan receive Middle Years Programme results

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Aug 3, 2022

Islamabad, Pakistan – August 02, 2022: Globally, 89,201 International Baccalaureate (IB) Middle Years Programme (MYP) students received their eAssessment (e-Portfolios and on-screen examinations), and personal projects results, from the May 2022 examination session. This included 165 students from Pakistan.

The MYP is currently offered at 9 schools in Pakistan for the May 2022 examination session, over 240 IB World Schools in 59 countries participated in the optional MYP eAssessment, representing a 13.4% increase in registrations. The students who registered for the full MYP certificate received an average score of 37.72 points (out of 56 possible maximum). The point average in Pakistan was 40.06.

The eAssessments are based at the end of each programme and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper.

Olli-Pekka Heinonen, Director General of the International Baccalaureate, said: “Our students have shown outstanding resilience and dedication to learning. I am immensely proud of all our students for reaching this milestone. They have built a solid foundation that will enable them to embark on their next educational journey.”

“On behalf of the entire IB family, I would like to thank our global community of IB World Schools, educators, and teachers for the tremendous efforts and hard work for the benefit of our IB students,” she added.

Targeted at students aged between 11 to 16, the MYP is recognised as being equal to the Secondary School Certificate by the Inter Board Committee of Chairmen (IBCC), Ministry of Federal Education and Professional Training. The curriculum’s framework is based upon the differing approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. The programme has eight subjects with Urdu recently being added to the IB MYP eAssessment.

realme 828 Fan Fest is Back with a Bang for Fans Who Keep it Real!

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Aug 3, 2022

As the month of August rolls around again, realme braces itself for the commencement of its 828 Fan Fest activities. This celebration serves to celebrate realme’s achievements throughout the year and to shower loyal realme fans with appreciation and entertainment. Last year, the 828 Fan Fest provided an opportunity to celebrate realme’s meteoric rise to the top as the fastest brand to hit the landmark of selling 100 million products.

It also provided a launching pad for the incredible realme GT Master Edition and realme C25s smartphones. The tag line for 2021’s Fan Fest was “How Dare You be You”, which delivered an inspiring message of not giving in to society’s judgments or restrictions on who you can be or what you can achieve. For this year’s Fan Fest, realme wants to push its fans to “Keep It Real” and explore their authentic selves. Inspired by this key message, realme plans to ramp up the festivities this year even further with activities planned throughout the month which are designed to engage their fans and community members.

Keep it Real Fan Meet-up
This gathering for realme fans is aimed at developing the authentic connection between realme, its team, and its fans. Lucky fans who attend this meet up from around the country will get a chance for a tête-à-tête with realme’s Country Director, Syed Mashood Hassan, in order to get to know more about realme and express their desires for the brand. They will also be invited to an exclusive lunch with the realme team where they can get to know each other and get a look behind the curtain to see the real faces that work hard towards making realme Number 01. The lunch will be followed by live entertainment in the form of standup comedy as well as some team building games which will be a great opportunity for realme fans and the team to mingle and strengthen their real association. Fans will be rewarded for their attendance in the form of exciting giveaways and prizes.

realme X CML Mega Azadi Ride
August isn’t just a special time for realme, it is also a momentous month for Pakistan as the Country’s Independence Day takes place on Sunday, August 14, 2022. In an effort to bring something new to its community, realme is partnering with Critical Mass Lahore in order to organize the first ever cycling marathon on the Independence Day of Pakistan. The Mega Azadi Ride will attract over 500 cyclists from all around Lahore who will be participating in a morning bike ride starting at 06:00 AM which will take them from the starting point of Liberty Roundabout to the end of the journey at Jinnah Library. realme wants to provide a platform for the Pakistani public to celebrate Independence Day in an active and healthy manner and show realme’s deep connection with Pakistan.

realme Music Party
Prepare to rock out in the sand and sun with realme’s first ever Music Party at the beach, taking place on Sunday, August 28, 2022. This event will be attended by a combination of people from the realme community, celebrities, media, photographers, and the wider realme network. Apart from show stopping musical performances, attendees of the party will have the chance to hear more about realme’s strategy for the future, get exclusive sneak peeks of unreleased realme products, and get a hands on experience of the realme product line through experience zones. A special honor will also be bestowed upon one lucky member of the community as realme will be giving out the realme Super Fan Award during the party. The realme music party is a gesture of appreciation from realme to its fans, giving them an unforgettable night of fun and dancing to repay them for their consistent support.

realme Super Brand Day Sale Event
The final gift for realme fans during this year’s 828 Fan Fest celebrations is the realme Super Brand Day Sale. Within the duration of this sale, realme fans will receive exclusive discounts and deals on realme’s smartphones and AIoTs. Discounts on products can go up to a whopping 50% for the week that the sale event will last for. This incredible sale will go live across various e-commerce platforms such as Daraz and AlfaMall.

realme fans have a lot to be excited about this August as the tech-democratizer has an impressive slate of activities planned for them to enjoy. With a mix of exciting discounts, huge giveaways, and enthralling events, there’s something for everyone during the realme 828 Fan Fest 2022!

Consumption of Highly Processed Food linked to Cognitive Decline

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Aug 3, 2022

processed food cognitive decline — Image Source: American Heart Association

Our world today has become settled on ultra-processed foods. It’s a part of our daily life and we often turn towards it for convenient purposes. However, have you seen what the effects of ultra-processed foods are? They could be debilitating and they’re impacting you a lot.

What Is The Consequence?

Eating ultra-processed foods for more than 20% of your daily calorie intake can be tough for your cognition. In other words, eating even a little bit of ultra-processed foods every day could set you on the path of cognitive decline.

Why Do We Turn To Them?

Ultra-processed foods do make our lives easier. For instance, consider prepackaged soups, sauces, frozen pizza and ready-to-eat meals. They get made in a second and you’re set. However, the consequences are tough for your health.

But ultra-processed foods don’t just mean fast foods. They also mean sweet foods. Think ice cream, hot cakes, cinnamon rolls or whatever. It’s basically because the salt and sugar nowadays have become ultra-processed. Therefore, as a consequence, all the other foods have too.

What Have Studies Found?

Recent studies have found that they can raise our risk of obesity, heart and circulation problems, diabetes and cancer. This also means our average life longevity is declining. Moreover, the study has also revealed that eating more ultra-processed foods leads to cognitive decline. This includes the areas of the brain involved in executive functioning. That’s where we process information and make decisions— your brain is getting slower.

The Effect On Men and Women

Considering this in mind, men and women who ate the most ultra-processed foods had the worst and accelerated rate of cognitive decline. They had a 28% faster rate of global cognitive decline. Moreover, there is also a 25% faster rate of executive function decline. In comparison, those who ear ultra-processed foods much lesser show lesser decline.

Mostly men are resorting to ultra-processed foods because of gender roles too. They don’t cook well for themselves which is why they depend on these foods more.

Stay tuned to Brandsynario for the latest news and updates.

Find Zen In The Chaos of Everyday Life

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Aug 3, 2022

Our routines nowadays have morphed into fusions of chaos, anxiety, stress and tiny pockets of happiness. While we may be used to all of that now, we know for sure that that is not healthy and it isn’t recommended either. So how do you find the zen in your chaos days? Well, here’s how:

Finding Zen

Finding zen is of utmost importance in our day-to-day lives. If we learn to create zen in our lives, we not only become more determined and refreshed to take on the day but we also learn how to manage the chaotic parts better. Unfortunately, this practice is not encouraged much. So here are all the tips you need:

Find A Moment For Deep Breaths

Deep breaths are more important than you think. Finding out pockets during the day when you can just relax and take 10 deep breaths in and out will help you ground yourself. Know that the focus should be on deep breaths out as they lower your heart pace and make you feel calmer.

Close Your Eyes

When life gets too chaotic and you need that moment of zen, close your eyes. Sit with your eyes closed for a while and imagine being in a completely white space and it’ll help you soothe yourself.

Build A Morning Routine

Building a morning routine is also of immense significance if you’re looking to find zen. For instance, wake up, shower, meditate for 10 minutes and then have breakfast. When you have routine and predictability in your morning, it is easier for you to feel at peace.

Learn To Let Go

Learning to let go when it is time to do that can be more important than you think. This is because in our day-to-day lives we can be so preoccupied by the nitty gritties and other small things that make us feel upset. Learning to let go that which doesnt serve you anymore is a way to find zen.

Take A Walk

This is so underrated especially in metropolitan cities where we are driving at all times or sitting in cars to get to places. Take some time out to go to walk at a peaceful place and it’ll make you feel the most zen ever.

Stay tuned to Brandsynario for the latest news and updates.

Google Hires Data Engineer Shafiqa Iqbal

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Aug 3, 2022

A data engineer from Sadiqabad, Punjab, has landed herself a job at Google. At 23, Shafiqa Iqbal was hired by Google via LinkedIn.

Shafiqa Iqbal At Google

The 23-year-old engineer was hired as the only Pakistani employee out of the 1300 employees. Iqbal’s expertise includes cloud computing, backend development, database migrations and development, ETL pipelines, and logical programming, among other things. Data engineer Shafiqa Iqbal has created scalable, dispersed solutions for businesses worldwide.

With more than two years of experience, Shafiqa was hired through LinkedIn. The

Meet Shafiqa Iqbal, graduated from PUCIT, basically from Sadiqabad Punjab is hired by Google as DATA ENGINEER at the age of 24. She’s the only Pakistani out of 1300 employees working at Warsaw Office Poland.
Say Mashallah please ❤️ pic.twitter.com/f2b0toSoTj

— Muqadas Farooq Awan (@muqadasawann) July 31, 2022

Read More: Why LinkedIn Is A Powerful Tool To Build Your an interview with a social media content creator, she mentioned, “there is a massive amount of youth potential in Pakistan, people are unaware of the recruiting process because Google doesn’t have a physical presence there, such as an office.”

“Organizations like Google and Facebook value the work done in open source. She also wanted to be independent, so she chose the sector and progressed through it until she worked for a reputable organisation like Google.” She added.

Shafiqa went on to say that “International graduates already have the Big Five Firms as their employment targets, and they start training for interviews and internships as soon as they graduate. Pakistan lags in being employed by prestigious firms like Google because of this.”

Hiring Story

Shafiqa shared her story about how she got hired at google. According to her, it was a relatively seamless process, and the interviewer did a great job. However, in the last interview with google, her internet was down. She explained during the interview when the interviewer was asking her questions during the closing remarks, the meeting suddenly blacked out due to internet connectivity. The interviewer didn’t mind the issue and said any talent should not undermine themselves.

Shafiqa is all set to make Pakistan proud by using the exposure and knowledge she is currently acquiring while working at Google’s Poland Office.

Stay tuned to Brandsynario for the latest news and updates.

Twitter Tests Multimedia Tweets

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