Everything You Need To Know About Samsung Galaxy’s Unpacked Event

Jul 22, 2022

samsung galaxy unpacked — Image Source: Somag News

Samsung is just about to host its annual Galaxy Unpacked event. It will be a virtual presentation that will display the new products coming from the tech giant in the second half of the year. Expect new models of Android smartphones and new buds! We cover it all for you here:

About The Event

Samsung will host this year’s Unpacked event on Wednesday, August 10th, 2022, at 9AM ET. Invites for the event were sent out less than a month ago. However, you can still stream it! Naturally, there have been a lot of leaks surrounding the event and rumour mill has been churning too.

[Invitation] Galaxy Unpacked August 2022: Unfold Your Worldhttps://t.co/W4rJyVECeB

— Samsung Electronics (@Samsung) July 19, 2022

All of this only indicates to us that the coming half year is going to be full of new gadgets. These new gadgets are not only going to be improved versions of Samsung’s already popular stuff but they also come with an enticing offer. Have a look:

If you put your name down for this bundle, you get $200 off the final purchase price when those devices launch in the weeks after the event.

The New Gadgets

Android lovers suspect that the spotlight will be on the brand-new Galaxy Z Fold 4. This one is powered by a Snapdragon 8+ Gen 1 and it’ll be the fastest phone you can buy this year. Moreover, Samsung has reduced the crease running along the middle of the interior display. This will act as a massive improvement in terms of aesthetics and functionality for users.

Besides this, there is a lot of attention on the Galaxy Z Flip 4. It is being introduced with some minor improvements over last year’s phone. It comes with a larger battery, faster charging, and the same Snapdragon 8+ Gen 1 found in the Z Fold 4.

There is a smaller Galaxy Watch 5 coming. The larger model is now the Galaxy Watch 5 Pro. But in addition to these, Galaxy Buds Pro 2 are also coming to be at your service. This is all what we know so far and the prices haven’t been revealed. Are you excited and prepared?

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Pakistan’s Tourist Industry Is Being Impacted By Climate Change

Lyza Rashid

Jul 22, 2022

pakistan tourist industry — Image Source: Dawn

Pakistan’s tourist industry was booming since the start of COVID-19, ironically. This is only because people did not have an opportunity to fly abroad. However, now that all international flights have been made possible, the situation seems to have slowed down a bit. That’s not all! The recent rise in temperature and climate change has shaken the tourist landscape. Here’s what you need to know:

Tourists in Lahore

Travel guides have shared that when tourists used to come to Pakistan, they stayed in the cities for a while before heading up north. Especially in Lahore, which is considered to be a cultural hub for all the tourists who come to Pakistan. We’re not even only talking about tourists who come from abroad. Even Pakistanis themselves like to plan a trip to Lahore when it’s summers.

However, with the rising temperatures in Lahore exceeding 40C, tourists are leaving for the North straight. One travel guide said this time around he only had one request for tourist experiences in Lahore. Tourists now no longer want to spend time in the big cities.

The North Experience

The experience in the North has also changed. Because of climate change, glaciers have started melting much earlier now. This means that areas in the North start becoming accessible much earlier, extending the tourist season. It also means that more areas can be opened up, especially in the summertime, for foreigners to enjoy.

It is unprecedented for Khunjerab Pass to be open at this time around. However, due to the rising temperatures, tourists have flocked to the high point. When glaciers melt much earlier, other lakes and activities in the surrounding areas can be made available to all.

Incoming Decline?

If this trend continues, could we foresee the tourist season receding backward until it become possible all the way in April? Even if this does become the case, what happens when tourists don’t actually travel in these months? Moreover, this could also mean there will be a potential decline/change in the scenery up North. Higher temperatures might melt more glaciers and alter previously popular landscapes.

Climate change’s effects are already materializing in front of us and it doesn’t look too good for Pakistan’s already struggling tourism industry.

Stay tuned to Brandsynario for the latest news and updates.

realme 9 4G – The Ultimately Clear Difference between 108MP vs. 64MP Photography

Web Desk

Jul 21, 2022

In recent times, the pressure to have a good phone with a high-end camera has increased in society as people seek greater functionality out of their handheld devices. People nowadays want a phone which can do it all, most importantly clicking high quality HD images for their daily or professional use. As a result, smartphone companies have reworked their products to make camera modules one of the key selling features of contemporary smartphones. In order to attract the average customer and photography enthusiasts, brands constantly strive to pack as high a megapixel count as possible.

By knowing the importance of a good quality camera and megapixels, realme has come up with a new smartphone, the realme 9 4G which features a new and improved 108MP Pro-Light camera setup. The realme 9 4G is the very first smartphone to come equipped with the brand new Samsung HM6 sensor allowing it to deliver superior results. Equipped with 108 million pixels as small as 0.64μm, the ISOCELL HM6 sensor has the ability to render your captured memories with stunning high-definition detail.

Megapixel counts in smartphone cameras play an important role in how your images appear on larger displays. While there may not be a huge difference viewing images taken by a 108MP camera and a 64MP camera on a smartphone, when you scale up the display to the size of a desktop or a television the 64MP image appears to be lower quality with a lot more grain and blur. A higher MP count means the output can be presented on a bigger canvas without compromising on quality. This is because the size of the final image is determined by the multiplying the horizontal pixels by the vertical pixels and a 108MP camera has overall more pixels than a 64MP one. One of the advantages of capturing a 108MP image on smartphones like realme 9 4G, is the amount of details and information about your subject that the photo can retain. When compared to 64MP image, a 108MP image can capture a lot of details.

This means that the image will still appear high quality even if you zoom into and crop the initial image when compared to low-resolution images. The large sensor has the ability to capture good details even in menial lighting conditions. This in tandem with a functional Night Mode should play well. Additionally, there is also a Smart ISO feature that lowers ISO in bright areas for vivid photos and propels ISO for lesser noise in underexposed areas of a scene. Apart from this, this sensor also gives you the support of 6k video recording at 30fps, so it is going to be quite good for the content creators.

While having a higher megapixel count doesn’t necessarily mean a camera module is better, the inclusion of a first-in-segment Samsung HM6 sensor makes the realme 9 4G’s camera module highly desirable. The stunning performer has a lot more to get excited about. It runs on a Qualcomm Snapdragon 680 chipset with 6GB of RAM, 128GB of expandable storage, and realme’s UI 3.0 software. A large 5,000mAh battery powers the device with support for 33W DartCharge fast-charging technology via USB Type-C so you can use the device for long stretches of time without worry. From a connectivity standpoint, the handset supports dual-SIM 4G LTE connectivity and dual-band Wi-Fi. So don’t wait to get your very own realme 9 4G which is available at your nearest smartphone store or exclusively online through the official realme stores on Daraz and AlfaMall for just PKR 54,999/.

Fifa 23 Trailer Launched, Features Women’s Club Football For The First Time

Huzaifa Gaba

Jul 21, 2022

Electronic Arts released the trailer of FIFA 23 on Tuesday, which is the last game of the FIFA series developed by EA. The highlight of this game is the inclusion of women’s club football teams for the first time.

EA also revealed on Tuesday that, the cover of the game is featuring both a male and female player (also for the very first time). Chelsea’s Sam Kerr shares the honour with PSG’s Kylian Mbappé. Kerr becomes the series’ first global female cover star, which was long overdue.

FIFA 23 features only two leagues, to begin with; the FA Women’s Super League and the French Division 1 Féminine. There will be broadcast overlays for each team and authentic kits for each team. EA maintains that the roster will be expanded in the near future.

In another development, FIFA 23 features both the men’s and women’s top international tournaments. The women’s competition will take place in New Zealand and Australia during the summer of 2023, whereas, the men’s competition will begin in Qatar in the month of November. Football fans can expect to experience a live gaming experience of both tournaments in FIFA 23, along with real stadiums, uniforms, and props.

EA’s FIFA 16 was the first to include women’s football in their 30-year-old gaming series. However, there were just a few foreign teams involved in that game. Last year’s installment increased the number of international squads to 17. It also allowed users to create a female player for the game’s Pro Clubs mode. However, it received the backlash that the inclusion of the women’s game is essentially a PR stunt because of the restricted restrictions.

The popularity of women’s games is increasing at its best, aided by the recent Euro 2022 event. “We’re committed to building an equitable experience and aspire to help grow women’s football,” said FIFA 23 producer, Matt Lafreniere.

She further added, “We are going to have a lot of exciting things to share around women’s football in the coming months, so stay tuned.”

The company has stated that further information regarding women’s club game, such as the subsequent inclusion of other leagues, will be disclosed over the next several months. It has been confirmed that female players have been motion captured to help insure authentic animation. Furthermore, women’s matches will benefit from the game’s new Hypermotion 2 technology, which applies machine learning to motion-captured data to create new, realistic player movements on the fly. In addition, it has been confirmed that motion capture has been used to ensure that authentic animation will be used.

The FIFA video game franchise, which has been created by EA for the past 30 years, will end with FIFA 23. In May, it was announced that the publisher will lose the licence because of a dispute over exclusivity and prices. Now, a wide variety of video game developers will be able to use the FIFA video game licence. While this is all going on, Electronic Arts have stated that it will begin using the EA Sports FC name in 2023.

Elevate Your Senses with Men’s Perfumes from Ideas

Web Desk

Jul 21, 2022

We are super excited to be sharing this news with our readers that; Ideas has launched its own line of perfumes! Ideas is the brand that we trust for all our fashion needs. One can only anticipate how unique, long lasting, pocket friendly, alluring and top-notch these perfumes will be. Today we are giving a sneak peak into what is in store for us in Ideas perfume category for men:

AMBASSADOR
This is a strong perfume, as the name suggests this fragrance is for the representative of success, happiness and fulfillment. This fragrance falls under the category of Chypre leathery and oriental. The prominent fragrance in it is that of pepper and violet. The cypress base makes it an ideal choice for everyday use. This is a long-lasting fragrance hence ideal for morning use. The base of this perfume is styrax, Cypress and Incense all that are enough for you to bag compliments for your perfume choice. Use it once and you will be hooked for life!

OPUS
Here is another mesmerizing fragrance for men. Its base is of amber, cedarwood, incense and suede. This perfume falls under the category of woody aquatic green. This perfume is for men who demand authority and know how to carry it in a crowd. It is sure to leave a lasting impression on people around you. It is ideal for office use and for occasions that you want to leave a lasting impression. This is sure to become your signature perfume once you use it. It is available in a 100 ml bottle.

POWER MARINE
This fragrance has a unique feel of lemons and oranges and falls in the category of fresh aromatic. It is a soft perfume. It is for men who want the best of everything in life. Its base is of amber, moss, sandalwood, vanilla and musk. This is a perfect combination of ingredients for a perfect perfume for HIM. You are sure to draw attention your way wearing Power Marine. This makes an ideal gift for your near and dear ones.

JOURNEY
This is a mild perfume yet leaves a lasting impression. It belongs to citrus woody musk family of fragrance. It is for men who know where they are heading and they have the entire plan ready in front of them. This is the fragrance for men who are ready for discoveries in life. The base note of this perfume is that of cedarwood, amber wood and sandalwood. This combination gives it a unique fragrance which is sure to become your signature. It is both for morning and evening use. It is a perfect gift for the man in your life.

INSPIRATION:
This is a strong perfume launched in this series. It gives the wearer a confidence boost and enhances the personality. The top notes are that of rum and bergamot which have a masculine touch to them. This fuses with the fragrance of lavender further blending into the base fragrance of chestnut, vanilla and cedar which leave a lasting effect. It is ideal for morning use as the fragrance will stay with you throughout the day.

Now that you have an insight as to what is in store for you; we are sure to see you at the Ideas store near you to buy these fragrances not only for yourself but for all those you love and admire in life. Because there is no better gift than the gift of a fragrance and that to by Ideas! You can order them online as well! Delivery is FREE on orders of Rs 2000 and more.

PUBG MOBILE LAUNCHES CAMPUS CHALLENGE WITH GRAND PRIZE OF RS4 MILLION

Web Desk

Jul 20, 2022

July 20, 2022: PUBG MOBILE, Pakistan’s No. 1 gaming platform, has collaborated with Jazz, Pakistan’s leading cellular company, to officially launch PUBG MOBILE Campus Challenge (PMCC) Pakistan for university-going students. Jazz Gamenow will be the official partner for the event and has also launched a bundle dedicated to PUBGM users. With this strategic alliance, both parties aim to ensure work on youth development to further expand the esports industry in the country.

Registrations have started from July 8th, 2022 and online qualifiers will be played from July 22 to 30 for students from 16 campuses while another 16 campuses will host offline qualifiers from August 1 to 8 as various social media influencers will be present at the campuses to cheer on the talented gamers.

One team will represent their campus after emerging victorious in the qualifiers and compete with the best teams of other campuses for the grand prize of PKR 4 million in the Grand Finals, which will be held on July 26-27 in the presence of famous personalities who will also participate in show-matches.

To enhance youngsters’ engagement, PUBG MOBILE has decided to let their beloved gamers choose the venue for grand finals. An in-game vote will be available in PUBG MOBILE starting from August, in which the option with the most support from gamers will be selected.

Tencent’s PUBG MOBILE Esports aims to strengthen the esports ecosystems in Pakistan. As the only pro-level official tournament brand, PMPL Pakistan runs on an annual cycle to enhance experience and stability of the sport’s competitive environment. PMNC Pakistan will open gates for PMPL along with a range of local and regional PUBG MOBILE Esports authorised events to rack up points for spots in these two tournaments.

As a tournament dedicated to empower the youngsters by providing a way to realise their esports dream in the country, the best teams from the PMCC Grand Finals will qualify for the PUBG MOBILE National Championship (PMNC) Pakistan for the ultimate showdown with professional players from PUBGM Pro-League (PMPL) to determine who is the most proficient and skilled player of them all.

This year, we have seen great progress in PUBG MOBILE esports in Pakistan. One of the very first times, a Pakistani team, 52 esports has qualified to the PUBG MOBILE World Invitational. With this new Campus Challenge program, PUBG MOBILE is excited to witness the birth of a new young but strong team rooting in this wonderful country.

PUBG MOBILE’s Version 2.1 Update is available now! Download for free on the App Store and Google Play Store.

‘The soul of our organization is to empower lives and livelihoods of women through tech’: Jazz CEO

Web Desk

Jul 20, 2022

Reiterating the company’s commitment to addressing the gender diversity and inclusion gaps in the larger community, Jazz CEO Aamir Ibrahim, in a recent interview, stated that, “The soul of our organization is to empower lives and livelihoods of women through technology. It’s our fundamental belief that technology is the greatest equalizer and can help us overcome gender disparity.”

According to the Global Gender Gap Index report 2022 released by the World Economic Forum (WEF), Pakistan is second worst on the global gender parity index ranking 145 out of 146 countries. As per the GSMA, the global industry association of mobile network operators, the country has some of the widest mobile gender gaps where 33% fewer women own mobile devices relative to men, whereas 38% fewer women use mobile internet as compared to their male counterparts.

“These are alarming statistics and by adopting a collective action approach we must act urgently. Without equal access to internet and technology, women are not able to participate in the digital society. Holding them back affects every aspect of their lives, including their ability to participate in the economy, speak out and campaign on issues that affect them,” He added.

Jazz is dedicated to enhancing diversity and women’s empowerment within its business model and focuses on uplifting women in the society through the power of the internet. Female specific products and services are designed to help address many of the wider gender inequalities by digitally enabling them access to health, financial, and other life-enhancing services.

(2/2)We as a society need to overcome our blind spots (inherent biases) if we are to build a society where all members of society feel emancipated and thrive. We need to unlearn and shapeshift our traditional views to build a diversified, equitable and inclusive 🇵🇰#GenderEquity pic.twitter.com/EBODWHGmOv

— Aamir Hafeez Ibrahim (@aamir_ibrahim01) July 20, 2022

Jazz is one of the first mobile operators that has 31% female representation at Executive Committee level, enabling it to take well rounded commercial as well as people decisions. It’s an equal opportunity employer and is creating and nurturing an inclusive and empowering culture.

Galle Test: Abdullah Shafique Leads Record-Breaking Run Chase Against Sri Lanka

Huzaifa Gaba

Jul 20, 2022

key-changes-expected-in-pakistan-squad-for-england-tests

Pakistan thumped Sri Lanka in the first test by 4 wickets, in a record-breaking run chase on a difficult pitch. Pakistan chased 342 runs in the 2nd session of the final day at Galle, on the back of a monumental inning by Abdullah Shafique. This is the second-best run chase by Pakistan in Test cricket, whereas, it is the first time that a 300+ score is chased at Galle International Stadium.

Sri Lankans were ambitious to give a 350+ target to visitors, with Dinesh Chandimal nearing his hundred. However, Pakistani bowlers rained on their parade to bundle them out for 337 runs. Chandimal remained not out at 94. He also scored a gutsy 76 in the first innings. Pakistan all-rounder Mohammad Nawaz picked up his maiden 5-for in the second innings. Sri Lankans looked comfortable with the target of 342 because the highest run chase at Galle stadium before this match was 268 by Sri Lanka against New Zealand in 2019.

An incredible Test match, Abdullah's epic would be remembered for ever! This is an innings that would make Abdullah a bigger star, congratulations to the entire team and management for a wonderful performance. Sri Lanka also deserve credit for a great fight. https://t.co/se0iTYc5mi

— Shahid Afridi (@SAfridiOfficial) July 20, 2022

The task looked improbable considering the big total, pitch conditions, and Galle’s reputation. However, this all did not matter, once Pakistani batters set foot on the pitch. Pakistan’s mountainous chase was led by 22-year-old, Abdullah Shafique. He showed great temperament and valour, playing 408 balls in a battle of nerves to guide his team home. He was fluent in his stroke-making from the first ball, though he survived a close lbw review in the fourth over of the innings. After that, he was flawless throughout his innings.

Facing 400+ balls, in your 6th match, in a 4th inns, at one of the toughest venues to bat at on day 5. Take a bow Abdullah Shafique

— Rehan Ulhaq (@Rehan_ulhaq) July 20, 2022

He and Imam added 87 runs for the first wicket to set the pace for the innings. After Imam’s departure, Azhar Ali came into bat, only to get back to the pavilion after adding only 6 runs to the total. His poor run of form continues.

Captain Babar Azam joined Abdullah in the middle, and he meant business from the get-go. He continued his second innings, right where he left his first innings at 119. The duo rapidly scaled milestones, Babar Azam went past 3000 Test runs, and eventually scored his 22nd Test half-century. Shafique completed his second Test hundred with the second-wicket stand also crossing 100, before Babar was bowled brilliantly by Sri Lanka’s new spin sensation Prabath Jayasuriya.

Abdullah Shafique & Babar Azam are fast becoming the classiest pair to watch together in a Test partnership #SLvPak

— Bharat Sundaresan (@beastieboy07) July 19, 2022

After Babar’s departure, Rizwan played a colorful inning of 40, despite some close calls and lbw appeals. While Abdullah remained cool as a cucumber on the other end. He continued to rotate the strike effectively to keep the scoreboard busy.

Pakistan required another 66 runs after Rizwan’s departure, with Abdullah standing firm and 6 wickets in hand, this could have been a cakewalk for Pakistan. But Agha Salman and Hasan Ali got out in the span of 6 balls, thanks to Jayasuriya. The 30-year-old spinner has 21 wickets after two test matches.

Full list of cricketers to face 400+ deliveries in the fourth innings of a Test match:

Mike Atherton 🏴󠁧󠁢󠁥󠁮󠁧󠁿
Herbert Sutcliffe 🏴󠁧󠁢󠁥󠁮󠁧󠁿
Sunil Gavaskar 🇮🇳
Babar Azam 🇵🇰
ABDULLAH SHAFIQUE 🇵🇰#SLvPAK

— Nic Savage (@nic_savage1) July 20, 2022

None of the other Sri Lankan bowlers posed any threat to Pakistani batters, and their fielding was also sloppy at times. This allowed Nawaz to settle with Shafique to give the finishing touch to the triumph. They chased the total with a session to spare. Abdullah Shafique carried his bat, while Nawaz scored 19 runs. Abdullah Shafique adjourned Man of the Match for his valiant efforts.

Pakistan is leading the two-match series with 1-0, and sitting comfortably at 4^th position in the World Test Championship table. They have a chance to improve their standing with a clean sweep against Sri Lanka.

Abdullah Shafique has now starred in one of Pakistan’s greatest rearguard efforts in a draw (Karachi, March 2022) & in one of their greatest run-chases (Galle, July 2022) in Test history, all in the space of 3 months and 6 Tests. An old-school future star has arrived #SLvPak

— Bharat Sundaresan (@beastieboy07) July 20, 2022

Money Habits To Adopt To Keep Yourself Afloat Even If You Rage-Quit Your Job

Dr. Rida Qamar

Jul 20, 2022

Quitting your job is a big deal, and there are a variety of reasons why you might decide to make this move. Maybe you’re burnt out and need a break, you’ve found a better opportunity with another employer, or you’ve finally decided to take the plunge and start your business venture. However, while most of these reasons offer an alternative source of income – the same cannot be guaranteed if you plan to rage quit your job. Rising inflation worldwide and lack of access to the emergency fund can be daunting even if you have decided to take the plunge.

However, while your money should never define your self-worth, developing a relationship with your finances can be the key to staying afloat. Take a look at some ways you can survive quitting your job.

1. Find A Side-Gig

If you decide to wait on finding a new primary role, or even if you are seeking full-time employment, finding a side gig can help you feel productive after you leave your employment. Consider spending time on a side job that you enjoy to stay productive and possibly make a bit of extra income. Working a side gig can also be an excellent way to make connections in your current industry or a new one and learn new skills. The money you generate as your income will be helpful daily to cover your basic expenses.

2. Track Your Expenses

Now those fancy dinners are a thing of the past. Tracking your expenses so that you do not go overboard can be highly beneficial. You can take help from multiple social media apps to divide your money for utilities and leisure expenses. Creating good old excel tabs can also help you take account of your expenses on rent, groceries and other stuff.

3. Watchout For Discounts & Deals

Discounts are deals that are an excellent way to save some extra cash. Online stores offer significant discounts to their customers. Ordering stuff online also helps you save money by adding the things you only need in your cart. You could also compare prices between stores to ensure you get the best deal.

Read More: 8 Reasons Why Super Tax Is Bad

4. Keep A Small Sum In Cash

While you might need cash often, carrying too much of it might let you lose track of your expenses. Keeping only a tiny amount of money, between 1000-2000 Rs, will help you notice your immediate necessities and spend on them only in case an emergency strikes.

5. Spend On Yourself

Spending money on yourself doesn’t have to come in the form of extensive spa routines or a membership. You can find joy in something as small as getting a 100 Rs ice cream or a cup of coffee worth 500 Rs. It is as vital to spend small amounts on yourself as it is crucial to saving.

Stay tuned to Brandsynario for the latest news and updates.

SIM Cards Are Going Away – Why Is It A Good Thing?

Dr. Rida Qamar

Jul 20, 2022

Soon enough, sim cards will be a thing of the past since physical ones are replacing e-sim cards, and most people have already made the switch. E-sims are now dominating the European and Asian markets, where consumers tend to switch between prepaid plans to get the best data package available. Meanwhile, In the U.S., people typically stick with one carrier.

Companies Leading The Way

The three biggest U.S. wireless providers, T-Mobile, AT&T and Verizon, have announced the dawn of e-sims. Mobile companies have also switched since Apple stopped including physical sim cards in the box. And Motorola’s foldable Razr phone from 2019 didn’t support physical sims.

Meanwhile, Google’s smartphones have had e-sim capabilities since 2017’s Pixel 2, and Apple added it to iPhones starting with 2018’s iPhone XS. Roughly 40% of all phones Verizon carries this year have e-sim capabilities.

According to Jeff Howard, vice president of mobile devices and accessories at AT&T. “It’s a natural evolution. It’s going to make the experience better down the road. Right now, setting up an e-sim isn’t always painless. Even if your phone supports it, your carrier may not. And if you try to move e-sims between devices, you likely have to go through setup all over again.”

The E-SIM Technology

The e-sim is activated via service digitally by logging into an app or by scanning a QR code. The software connects the user to a new cellular network on the fly, letting them quickly sign up for service without tracking down a store. Lack of sim card tray space allows the manufacturers to design and build sleeker devices, say industry veterans. While e-sims still require a chip inside the phone, that component is more minor than physical sims and can’t be removed.

E-sims can even let you have two phone numbers on your phone simultaneously. You could have one for work and one for personal calls. Or you could also set up an international number alongside your standard service when travelling.

“The vision is, you can get a phone from anyone, and as you’re activating the device, you pick your service operator, and off you go,” said Chetan Sharma, a wireless industry analyst who leads his consulting firm.

Stay tuned to Brandsynario for the latest news and updates.

How Reduced Consumption of Red Meat Can Save the World

Lyza Rashid

Jul 20, 2022

Capitalism tells us that we have 8 years to save the planet from becoming inhabitable. The UK just recorded their highest, most impossible temperature yesterday which is record-breaking news. Are you scared and concerned yet? All of us can do our part, starting from the little things. For instance, what we eat and what we don’t.

Stay with us as we explain how a reduced consumption of red meat can save the world (partially) and its alternatives.

What Does Red Meat Do?

Each beef patty you consume brings with it a whole process of deforestation, over-grazing and production of greenhouse gases. Our consumption right now of it is totally uncontrolled. As a result, each year over 10m hectares of land are deforested most of which is rainforest land. Deforestation is one of the biggest destabilizers of the planet. It leads to climate imbalances, desertification and water scarcity and greenhouse gas emissions.

Besides this, it also leads to flooding, erosion, and the destruction of biodiversity, including crucial crop pollinators.

What Can Reduced Consumption Do?

Climate scientists at an institute have predicted that by reducing our meat consumption by only 20% will have amazing consequences. It could reduce deforestation by more than half by 2050. For each individual, this means we all have just to reduce 1/5th of our consumption. Deforestation could then be scaled by 56%. The greater reduction would obviously result in greater mitigation efforts.

Alternatives?

The alternatives to red meat is not chicken. It’s microbial proteins. Microbial protein is a low-calorie, high-protein and high-fiber fermented product. It’s derived from fungi and algae. What makes them a better alternative? It’s because microbial foods dramatically outperform “cultivation of staple crops in terms of caloric and protein yields per land area”.

Moreover, the science also suggests that these mushroom-adjacent proteins could play an instrumental role in addressing global issues. For one, they could address the challenges of climate change and food security as the population grows to the projected 9.7 billion people by 2050.

Who Promises What?

However, an important factor to consider is who promises what. Consider for example that people start reducing their red meat consumption one by one, slowly. Would that give the right signal to the livestock grazers and big corporations undertaking deforestation?

Stay tuned to Brandsynario for the latest news and updates.

These Are The Best Foods For Better Sleep (Even Diet Ones)

Lyza Rashid

Jul 20, 2022

foods better sleep — Image Source: Hungry Hutch

A good night’s sleep keeps away a lot of demons, be it doctors, illness or crankiness that ruins days. However, a good night’s sleep is neither available to all nor that easy to have. So what limits this experience for us? For starters, it’s food. Did you know there are special foods that promote better sleep? This piece will tell you all about them including some diet options!

Walnuts

Dry fruits are one of your best bets if you want to have good sleep without having fatty foods. Walnuts have been found to be an excellent thing to have before bed because they release the sleep hormone melatonin quickly! They’re nutrient rich and improve heart health too, get your packet ASAP.

Almonds

The next contender on the list is from the same family. If you’re desi, you know ‘badaamo wala doodh’ is something many of us grew up on. Let’s be real too, the sleep after that was sinful. So that should be proof enough that almonds knock you out. However, the science is that almonds are full of melatonin. Besides that, they also reduce inflammation in your body including the stress hormone cortisol.

Kiwi

They are a very low-calorie and nutritious food. Kiwi’s regulate the production of serotonin in your brain which is linked to the regulation of sleep cycle. In a study where participants had one kiwi before bedtime, not only did they fall asleep faster, they also woke up less and slept longer.

Fatty Fish

Fish like salmon, tuna and trout are great to put you to sleep. You already know they’re rich in many forms of vitamins. However, they’re especially rich in Vitamin D and that is linked to deeper sleep.

Whole-wheat Toast

One whole-wheat toast before bedtime can do wonders for you if you’re dieting. A whole-wheat toast is an example of complex carbohydrates that trigger the production of serotonin in your body. They are also easily digestible so everything is perfect.

Bowl of Oatmeal

Yes, many might make a face at this but it’s true. A bowl of oatmeal is also a complex carbohydrate’s example. It digests easily, is warm and comforting, and is also full of nutrients. This bowl will also release serotonin in your body to put you to sleep.

Stay tuned to Brandsynario for the latest news and updates.

Lab-grown Meat Could Help Plants As Well As Our Health

Dr. Rida Qamar

Jul 20, 2022

Companies across the world are moving quickly to bring to the market hamburgers and other meat products that are grown from animal cells in a lab.

Lab-grown meat replicates the taste and consistency of traditional meat. Many expect the move to the lab will especially appeal to people concerned about the role land-based animal agriculture has in accelerating climate change.

However, as investments and research ramp up for lab-grown meat. More people are debating the environmental and health implications of widespread production of alternatives.

According to Uma Valeti, founder and CEO of Upside Foods, “Cultivated meat is real meat grown directly from animal cells. These products are not vegan, vegetarian or plant-based — they are real meat, made without the animal.”

“The process of making cultivated meat is similar to brewing beer, but instead of growing yeast or microbes, we grow animal cells,” Valeti added.

Is Lab-Meat The Answer To Carbon Footprint?

Some researchers speculate about the dependence on the efficiency of the production process. The rise of the cultured meat industry could actually make climate change worse than traditional beef production. One issue is the longer lasting impact of carbon pollution versus methane gas pollution.

“Lab meat doesn’t solve anything from an environmental perspective, since the energy emissions are so high,” said Marco Springmann, a senior environmental researcher at the University of Oxford.

Meanwhile, David Kaplan, a professor of biomedical engineering at Tufts University is quite hopeful about the environmental prospect. He says, “The presumption is we’re going to do better because of the sustainability element here — to reduce the land footprint, reduce the water needs and reduce some of the waste streams that go out from feedlots.”

Read More: Rooh Afza Goes To Hollywood!

How It Is Developed?

Development of cultivated meat works on the principles of tissue engineering. A process in which a whole tissue is developed with the help of cells. Biopsy is taken from animals as cells are harvested from the tissue. Followed by the selection of cells, a list of vital minerals and nutrients are identified to help the cells recieve the desired nutrients for their growth.

Those cells are then placed in a nutrient bath in a bioreactor. It is a large stainless steel vessel which agitates cells under a particular pressure. While creating an environment that allows cells to grow efficiently and safely. The cells takes roughly two weeks to grow. Before it is converted into a finished product be it a burger patty or a nugget.

As companies continue to develop their alternative meat products they’ll likely face increasingly climate-conscious consumers or stricter regulations on emissions as the planet warms. This could encourage the growing industry to use cleaner energy and technologies for cultured meat, researchers say.

Stay tuned to Brandsynario for the latest news and updates.

Highest-ever car sales in FY 2022: What were the reasons?

Abubakr Hussain

Jul 20, 2022

The auto industry has sold the highest number of cars between July 2021 and June 2022 after sales increased by 54% to 279,267 units.

The fiscal year 2022 started after the previous year (FY2021) was affected by the corona-virus pandemic. This year saw the economy recover. The demand for cars remained under pressure since 2019 and after three years of reduced demand and supply issues – people thronged to buy cars.

Moreover, the low interest rate at 7%, which was reduced in response to the negative growth for the time in history, made auto financing an attractive deal.

The year FY2022 started with another positive news for the auto industry – the government reduced Federal Excise Duty (FED) across the board by 2.5% and also reduced additional custom duty. Sales tax was also reduced on cars below engine size of 1000cc.

These incentives given by the government saw the cost of buying a car reduce for the first time in history in the country.

The government said it was trying to provide cheap entry (small engine size cars such as 660cc Alto and 1000cc Picanto) to common people while helping industry reach economies of scale to make it feasible for them to localize more.

However, the increasing exchange rates and increasing international commodities price forced car companies to increase car prices. The government did not like this and reverted incentives given to the industry in the mini-budget in January.

Earlier in September 2021, the State Bank also seeing the economy overheating put restrictions on auto-financing to reduce rising demand for cars. It put the maximum limit of loan amount to Rs3 million. Among the restrictions, one was that it reduced the tenure of repayment of loan to five years from seven for cars having engine size above 1000cc.

However, the industry sales continue to show growth as rupee’s perilous journey continued as it devalued below Rs200 and car assemblers continued to jack up car prices now and then.

People tend to buy cars more as they fear that prices would go up. If they don’t buy now, they will have to pay more in the near future. This speculation in the market kept up the demand for cars up post State Bank restrictions, reversal of the tax incentives in the mini-budget and later significant hike in the interest rates, which increased to 15% from 7% when the fiscal year 2022 started.

Experts say the first quarter of the fiscal year will see car sales steady but after that, the sales will drop. Overall, increasing car prices, inflation, which reduce buying power, State Bank restrictions on auto financing, high interest rates, restrictions on import of car parts by the government (hindrance in opening letter of credit for import of auto parts) will reduce car sales in fiscal year 2023.

Industry sources say they expect car sales to decline by more than 30%. If they are predicting industry trends well, then the fiscal year 2023 would see car volumes dropping below 200,000 units.

OPPO announces UEFA partnership and a commitment to celebrate the beautiful game through “Inspiration Ahead”

Web Desk

Jul 20, 2022

OPPO1 — OPPO has agreed to a two-year, multi-competition partnership with UEFA

July 19, 2022, Pakistan – OPPO has announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals, and UEFA Youth League Finals for the next two seasons.

OPPO will work closely with UEFA to spotlight inspirational moments on and off the pitch, and to help fans witness, hear and share them during the 2022-23 and 2023-24 seasons.

The UEFA Champions League’s positioning of “the best of the best” aligns with OPPO’s brand proposition of “Inspiration Ahead” which embodies the brand’s determination in striving for greatness. OPPO will work with UEFA to showcase inspirational moments from the UEFA Champions League to football fans around the world.

William Liu, President of Global Marketing of OPPO, said “We are excited to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions. At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity makes this a perfect partnership.”

UEFA’s Marketing Director, Guy-Laurent Epstein, added “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”

As part of the partnership, OPPO will enjoy high visibility, appearing on broadcast backdrops and in stadia, including on extensive perimeter advertising, website, and social media of the UEFA Champions League. In addition, OPPO will offer football fans the unique opportunity to go pitch-side throughout the UEFA Champions League season and capture key moments with OPPO smartphones. The Inspiration Moments captured during the matches will be shared in an OPPO Gallery on the UEFA Champions League website and OPPO UEFA Champions League landing page.

Also, the partnership will see leading OPPO devices featured, such as its Find and Reno mobile series, with cutting-edge imaging NPU, MariSilicon X, along with new and upcoming OPPO IoT products such as OPPO headphones and an OPPO smartwatch. These products will help inspire football fans around the world as they enjoy a whole new way of experiencing the UEFA Champions League.

This newest sponsorship expands upon OPPO’s existing sporting partnerships and ambitions to inspire and engage consumers through sports. The Chinese technology company is in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC). Partnering with different international sports tournaments, OPPO hopes to show its respect to users in different regions and cultures and serve the needs of global users.

Editor’s Choice: An Impeccable design, Stellar 50MP Ultra Vision Camera, 66W HUAWEI SuperCharge, these are just a few reasons why the HUAWEI nova 9 should be your next phone this season!

Web Desk

Jul 19, 2022

A great smartphone is one that is styled for the ages, equipped with a great camera, has a large battery that charges up swiftly, and if you throw in some cool futuristic features then you have something special. And all of these things are not easy to find in one single phone!

Having said so, Huawei recently launched in Pakistan the all-new HUAWEI nova 9. Dubbed as “the Trendy Flagship & Camera King”, this latest gem from Huawei comes soaring with a stunning design, a 50MP Super Sensing Camera, a large battery that supports 66W HUAWEI SuperCharge. Let us take a look at its feature closely and you will understand why it is our favourite choice for a smartphone this season!

Breathtaking design

The HUAWEI nova 9 is simply an outstanding smartphone and it comes in a new colourway called: Colour No.9, what a cool name that is! Polished with a brand-new Starry Flash AG Glass process, the device is pleasure to the eyes. Colour No. 9 is a mixture of low-saturation blue and purples hues that gives off a hint of mysteriousness. Under different lighting, the colour finish reflects vivid and colourful patterns. Under a spotlight, the whole device shines and sparkles. It reminds users of the subtle moments in their life, which are inspiring and exhilarating.

The HUAWEI nova 9 inherits the HUAWEI nova Series’ unique aesthetic and sophisticated design. The Trendy Flagship and Camera king sports a 6.57-inch curved display that can render 1.07 billion colours, and supports up to 120Hz display refresh rate, 300Hz touch sampling rate and the P3 colour gamut to produce smoother and more immersive visuals that are brimming with details. The HUAWEI nova 9 is sleek with a thickness of only 7.77mm and a weight of approximately 175g only. In terms of industrial design, colourway is always an important factor for the HUAWEI nova Series to showcase its uniqueness and commitment. It also comes with a more iconic camera setup that is updated based on HUAWEI nova 8’s Star Orbit Ring.

Ultra-Vision Camera

The HUAWEI nova 9 comes with an Ultra Vision AI Quad Camera system, which includes a 50MP Ultra Vision Main Camera with RYYB colour filter array, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera and a 4cm Macro Camera. The upgraded hardware synergies with flagship-class algorithms to empower users capture in high clarity across different scenarios.

Meeting the demand for an excellent vlogging experience, the HUAWEI nova 9 is fitted with a 32MP High- Res selfie camera. Similar to the rear camera, it also supports 4K video capture and AIS (AI Image Stabilisation) Video Stabilisation, allowing users to capture high definition footage of themselves as they talk to the camera, as well as the exciting events happening around them.

Thanks to Continuous Front/Rear Recording, users can also switch between the front and rear cameras, allowing them to fluidly capture their story within a single video file. Dual-View Video recording allows users to showcase their live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide-angle shot at the same time.

Large Battery with HUAWEI SuperCharge

Considering how much of our daily lives are tied to the smartphone, battery life is perhaps one of the most important concerns that users have, if not the most. After all, no matter how powerful or well designed a smartphone is, it is of little use to us when its battery is depleted. The HUAWEI nova 9 packs a proprietary 4300mAh battery to provide all-day battery life. Furthermore, the Trendy Flagship Camera King supports 66W HUAWEI SuperCharge, enabling it to charge much faster. It takes only 15 minutes to charge to 53% and 38 minutes to 100%.

Offering a smart and seamless experience to users, the trusted, innovative and secure AppGallery comes pre-installed on the HUAWEI nova 9, where users can search for, and download a wide range of high- quality apps.

In short, if you are looking for a new smartphone that truly ticks all the boxes and also that comes at a reasonable price range, then the new Trendy Flagship Camera King HUAWEI nova 9 is your go-to option right now!

TikTok removes nearly 12.5 million videos from Pakistan in Q1 2022 for Community Guidelines violations

Web Desk

Jul 19, 2022

• With 12,490,309 videos removed, Pakistan ranked second in the world for the largest volume of videos taken down for Community Guidelines violations between January – March 2022.
• According to the latest Community Guidelines Enforcement Report; Pakistan had a removal rate of 96.5 per cent before any views and 97.3 per cent before 24 hours. A proactive removal rate of 98.5 per cent was used by TikTok to remove 12,490,309 Pakistani videos.
• The report also revealed that in the wake of the Russia-Ukraine war, TikTok’s safety team focused on the Ukraine war and removed 41,191 videos, 87% of which violated its policies against harmful misinformation.

Pakistan, 19 July 2022: Popular short-form video platform TikTok has released its latest Community Guidelines Enforcement Report for Q1 2022 (January – March 2022), including updates on its commitment to support the safety of the community and foster kindness on the platform.

The report reflects the platform’s ongoing commitment to earn trust by being accountable while working to be safe and welcoming. Efforts include fostering authentic engagement across the comment space, safety reminders for creators and adhering strictly to the extensive Community Guidelines.

According to the report, Pakistan had a removal rate of 96.5 per cent before any views and 97.3 per cent before 24 hours. Whereas, 98.5 per cent proactive removal rate was used by TikTok to remove 12,490,309 Pakistani videos.

With these figures, Pakistan ranks second in the world for the largest volume of videos taken down in Q1 2022, following the US which ranks first with 14,044,224 videos removed. In this quarter, 102,305,516 videos were removed globally, which represents about 1% of all videos uploaded to TikTok.

The videos were removed because they violated TikTok’s robust set of community guidelines that are designed to foster an experience that prioritizes safety, inclusion, and authenticity.

The report also revealed that in the wake of the Russia-Ukraine war, TikTok’s safety team focused on the Ukraine war and removed 41,191 videos, 87% of which violated its policies against harmful misinformation. TikTok also labeled content from 49 Russian state-controlled media accounts. The platform also identified and removed 6 networks and 204 accounts globally for coordinated efforts to influence public opinion and mislead users about their identities.

The report also revealed that the total volume of ads removed for violating TikTok’s advertising policies and guidelines increased in the first quarter of 2022.

To learn more about content guidelines and policies on TikTok, refer to the Community Guidelines also available in Urdu. The Community Guidelines Enforcement Report can be found here in English and Urdu.

Google expands Android Earthquake Alerts System to Pakistan

Web Desk

Jul 19, 2022

Karachi, Pakistan, 19 July 2022: Today, Google is launching Android Earthquake Alerts System in Pakistan. Android Earthquake Alerts System is a no-cost, helpful Android feature that detects earthquakes around the world and alerts people. It uses sensors in Android smartphones. The system uses accelerometers in active Android smartphones to detect seismic activities. It alerts people in two ways — via Search and directly on the Android mobile device itself.

The system provides near-instant information to Google Search. When people look up “earthquake” or “earthquake near me,” they will find relevant results, along with helpful resources on what to do after an earthquake. Users who do not wish to receive these alerts can turn this off in device settings.

Pakistan has experienced several earthquakes in the past especially in the northern and western parts of the country. With the expansion of this earthquake alerts system, Android users in Pakistan may receive automatic early warning alerts that help them be prepared for an emergency.

On mobile devices, the Android Earthquake Alerts System displays two types of alerts, depending on the magnitude and intensity of the earthquake.

Be Aware alerts people when earthquakes with a magnitude of 4.5 occur, or an intensity level of 3 or 4 on the MMI scale. The notification is sent along with the distance of the earthquake’s epicenter. The alert uses the phone’s current volume, vibration, and Do Not Disturb settings.

Take Action is a full-screen alert for earthquakes with a magnitude higher than 4.5, or an intensity level of 5 and above on the MMI scale. To help people prepare for potential heavy shaking, full-screen instructions are shown and the phone plays a loud sound.

The Android Earthquake Alerts System was first introduced in New Zealand and Greece. It is available now in more countries including Kazakhstan, Kyrgyz Republic, Philippines, Tajikistan, Turkey, Turkmenistan, United States of America and Uzbekistan.

To check on your Android device if the alerts are on, simply go to Settings > Location > Advanced > Earthquake Alerts.

For more information, watch this YouTube video or read this blog.

Daraz and Visa collaborate to impart business skills for online Sellers

Web Desk

Jul 19, 2022

Karachi, 19th July 2022 — As part of their joint efforts to help small and micro business (SMB) owners make confident, informed decisions to grow their businesses, Leading e-commerce platform Daraz and Visa, the world leader in digital payments, have collaborated to impart practical business skills to online sellers through the Daraz University platform based off Visa’s global Practical Business Skills digital platform that delivers free educational resources covering business skills and financial literacy training.

With this collaboration, Daraz will customize Visa’s global seller education content and deploy it on the Daraz University platform where sellers can access it in Pakistan. The content will include video tutorials, PowerPoint presentations and quizzes that will cover topics like Guide to Starting a Business, Financial Basics for your Business and Business Management. Daraz is conducting comprehensive marketing to maximize the outreach of new educational content to sellers in Pakistan. The first one thousand sellers who cover the material and pass all exams will be given vouchers sponsored by Visa that will provide free shipping credit or access to Daraz packaging materials.

Non-sellers can also participate in these tutorials to earn a Visa x Daraz University certification. If these potential sellers choose to join Daraz, they will be given vouchers and dedicated sign-up support on Daraz.

Daraz University was established in 2018 with the aim to provide free education to aspiring online entrepreneurs. Currently, the portal serves over 40,000 active sellers, and each month 5,000 new vendors learn valuable business knowledge from Daraz University.

Daraz has always been at the forefront of providing entrepreneurial opportunities to people in Pakistan. In its efforts of uplifting entire communities, Daraz is exploring new ways of instilling a sense of innovation among aspiring entrepreneurs. The Company wants to play its part in reviving the country’s economy by ensuring that the youth gets quality business opportunities.

Ehsan Saya, Managing Director – Daraz Pakistan commented on the occasion: “Daraz University aims to nurture the future of e-commerce and online business. Digital entrepreneurship is the future, and we needed a platform to train our youth to match up with the world. Our collaboration with Visa proves our commitment to fostering e-commerce in Pakistan and bringing forward future business leaders. The new endeavor will open doors to new learning opportunities for young sellers. We thank Visa for their noteworthy effort that will help us prepare for future challenges of online business.”

Commenting on the recent association, Leila Serhan, SVP & General Manager Visa said: “Visa heralds the need for a digital landscape for young business owners. The financial service platform understands that e-commerce requires vast knowledge about the digital ecosystem. Our collaboration with Daraz is the first step towards empowering youth with the necessary skills for online selling. Daraz has been the forefront runner in promoting digital merchants. The partnership will help youngsters to equip with the latest entrepreneurship knowledge.”

Syed Zeeshan Ali, Director Digital Payments – Daraz, commented on the collaboration, “Daraz University was founded with a vision to cultivate the entrepreneurial generation in Pakistan by imparting critical business skills for running successful online businesses. With our collaboration with Visa, Daraz University will expand its education content and impart business management’s skills to online sellers enabling them to succeed in their businesses. Our collaboration with Visa proves our commitment to developing an ecosystem for e-commerce in Pakistan which facilitates our sellers, customers and stakeholders.”

Kamil Khan, Country Manager Visa Pakistan, also expressed their views on the recent association, “As a company that enables digital payments for millions of merchants around the world, Visa’s priority is to help small businesses in every step of the way to successfully set up their online business. Meeting consumer demands for digital-first experiences can and should be a seamless undertaking, especially when resources can be found in a single place. We are therefore delighted to partner with Daraz University to help online merchants in Pakistan gain unprecedented access to Visa experts, technology, and resources so they can launch their business swiftly “.

Why It Is Important To Talk To Yourself Once In A While?

Dr. Rida Qamar

Jul 19, 2022

Do you often find yourself criticising your attitude and behaviour? The chances are your inner voice is taking up the space in your head. Self-talk is often our most enormous armour, yet it can also make us feel the worst.

How Does Self-talk Help?

Research suggests the practice of self-talk supplies many benefits, from improved mental performance to greater emotional control. Self-talk is most beneficial when it combines thought and action or reinforces an instructional framework. The way we talk to ourselves has a significant impact on our growth, skillset and our mental health. However, only if we engage in positive self-talk.

While human nature is designed to be its biggest critic, the kind of conversations you have with yourself can be a deal breaker. Hence, it is always advised to take account of your own thoughts and refrain from going down a spiral of self-criticism and reprogram your inner monologue. Your inner talk helps to organise your thoughts and flexibly adapt them to changing demands.

How Is Self-Talk Influenced?

According to the aspects of psychology, the way humans engage in self-talk comes partly from genetics and environmental behaviour. Often we tend to brush off the compliment given by someone thinking they are being nice or we could’ve done much better. The root cause behind such behaviour is usually, “I’m not good enough, not worthy enough.”

Meanwhile, the psychologist also suggests “that helpful inner monologue isn’t always positive in the sense that sometimes, in working through the bad stuff, we learn from our mistakes.”

How To Encourage Self-talk?

While positive affirmations and mantras might seem like a hoax – they tend to work in most cases. The goal should be to catch the negative thought and replace it with a positive one. While expanding on these thoughts, you align yourself and consider what values the most.

Rituals are also a great way to align your inner world, bringing a sense of peace and serenity with who you are and what you do. The goal is to engage in positive self-talk while looking at the problem from a more significant standpoint. Creating a safe environmental space can also help enforce the practice of self-talk. Establishing an environment where you can best visualise your thoughts and navigate through them one by one can help you take charge of your thought process.

But like any skill, to truly receive the boons, you will need to master the art of conversation with yourself.

Stay tuned to Brandsynario for the latest news and updates.