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PUBG MOBILE successfully launches #TravelWithPUBGM campaign in collaboration with SnackVideo

PUBG MOBILE, Pakistan’s No. 1 gaming platform, has launched a campaign #TravelWithPUBGM this summer, in collaboration with SnackVideo, attracted more than 700,000 Pakistani players and 150,000 short videos on the platform.

From the fields of Sindh and Punjab to the mountains in Gilgit-Baltistan, PUBG MOBILE takes players on a virtual tour of natural landscapes and historic landmarks in Pakistan. To expand the following and spread further excitement, PUBG MOBILE has collaborated exclusively with SnackVideo to carry out the #TravelWithPUBGM campaign.

SnackVideo, a popular local short video platform in Pakistan, has launched a challenge and provided various entryways for users to take part in the campaign. With 13 local SnackVideo creators, who collectively have more than 500,000 followers, the challenge has so far established a strong sense of community among the participants. It must also be noted that this is the first time a cash reward has been added to a challenge, providing users with an incentive to participate in contributing to the collection of 150,000 short videos.

PUBG MOBILE New Skin – Matcha Cone

What is worth mentioning is that the protagonist of the challenge is MatchaCone Set, a newly launched skin in PUBG MOBILE, which took users to popular destinations of Pakistan while performing iconic local dance moves, bringing the summer vibe and joy to the users.

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

About Snack Video

SnackVideo is a short-form video platform owned by tech heavyweight Kuaishou. Headquartered in Beijing, it is the second largest short video platform by average Daily Active Users (DAUs), and the second largest live streaming e-commerce platform by Gross Merchandise Volume (GMV) globally. Kuaishou/SnackVideo employs more than 20,000 staff across its offices in China, the United States, Brazil, Indonesia, Egypt and GCC.

How To Escape Information Overload?

information overload escape
Image Source:Fifteen eighty Hour

Information overload is an experience many of us share simply because of our time. It’s 2022, technology is reigning and everybody is glued to their screens. Each time you sit in front of the screen, you learn something. This can be mesmerizing for some and for a while however, after some time, you’ll be suffering from information overload which doesn’t help anybody. Here’s how to avoid it:

Read more: Resident Evil’s 3D Billboard Is Leaving People Scared For Life

What Is Information Overload?

Information overload is a term that was coined in the mid-1960s by an American scientist. According to the scientist, a man or machine can go through this. This is when the input to the subject exceeds its input capacity. Fast forward to us, a study in 2011 found that Americans were taking in five times as much information as they had 25 years earlier on a typical day. 

information overload escape
Image Source:Easy Tech Junkie

Why Is It Bad For Us?

Information overload is not as good as it seems. Yes, you can always learn something new and knowing too much won’t make you smarter; it can sometimes be counterproductive. Your productivity can slow down as a result. Besides that, you may even take longer to make decisions because you’re confused and overwhelmed by all the information.

information overload escape
Image Source: Ivy Panda

Information overload shuts our brains down in simple terms— learn in the right amount and be productive and you’ll be great. However, stuff your brain with knowledge and you’ll be suffering.

How Do WE Avoid This?

Information overload can be avoided in a few simple ways.

The first thing you can do is ensure you have non-screen time on some days of the week or sometime during the day. Completely cutting out the screens, be it TV, laptop or phone, enables you to relax and be away from the information bombardment.

information overload escape
Image Source:Forbes

Spend more time outside! Connecting with nature again and focusing on the daily sights of the day is important. It keeps your head in a neutral space where you feel relaxed. As a result, even when information overload may come at you, you can be in a more stable position to fight it.

It all comes down to prioritizing what sort of information do you want? Once you have that sorted, cut down on excess sources of information. Also, set some times during the day or week where you consume further information. 

Read more: 6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To

Stay tuned to Brandsynario for the latest news and updates.

Driving Anxiety? 7 Tips To Calm A Nervous Driver

Driving is a handy skill, and we often cannot carry out our everyday tasks and errands without travelling from one place to another. However, many people experience extreme anxiety in different ways. Some people experience anxiety before even getting into the car, while others fear the driving aspect. Consequently, their driving anxiety affects their life and often interferes with their work.

Driving anxiety, however, leads to no long-term illness. Even more, is behaviour that is learned hence can easily be unlearned. Here are seven steps on how to overcome this life-crippling anxiety while driving.

1. Avoid Crowded Areas

The last place to be when trying to solve your driving anxiety or panic attack problem is a troubling environment or anything that can distract the driver. Make sure your vehicle meets minimum safety driving standards. Avoid freeway driving, check the blind spots, and signal when turning or changing lanes.

2. Avoid Negative Talk

If you keep thinking and discussing that being in a car will attract an accident, you will never feel comfortable while driving. Driving is dangerous when done irresponsibly, but if you know the limitations and drive with care, you will be safe.

3. Relaxation Techniques 

Whenever high stress and anxiety begin to spring forth in new situations, it is a beautiful time to reevaluate your relaxation techniques. Relaxation techniques are behavioural interventions that help minimise stress and anxiety. Mindful meditation and breathing practice can do the trick.

Image source: medium.com

4. Reassurance 

The driver can feel more confident while driving if you use affirmations such as “It’s OK if you drive slowly and safely. You can use the left-hand lane and feel safe.” Use positive thinking and handle challenges much better.

Read More: 5 Apps Every Car Lover Should Have On Their Smartphone

5. Take A Moment Before Taking Off

So, you’re happy that the car is ready and you know your route. Before setting off on your journey, take a minute or two to settle into your car. This’ll give you time to calmly check that you have all you need and that any passengers are safely strapped in. It may also help to visualise your safe arrival at your destination. Tell the driver they can do this – after all, they have probably done it many times. Once they feel fully prepared, set off at your own pace.

6. Seek help

Overcoming driving anxiety or fear alone can be impossible, especially if your anxiety has developed into a driving phobia. In such extreme cases, the help of other people, primarily a mental health provider, is necessary. The mental health therapist will recognise the cause of your fear and develop a program that suits you.

Image source: usswitch.com

7. Desensitization

If the driver cannot even bring themselves to drive, start with exposure therapy such as sitting in a parked car. From here, you can sit with them in the car with the engine running and then do little driving stunts such as parking the car and driving on the back road. With such incremental exposure, they’ll soon gain enough confidence while behind the wheel and overcome driving anxiety. A driving instructor or family member may be of much help. Others may also find virtual reality exposure therapy as the best place to start over this anxiety or panic disorder.

Read More: 5 Clever Ways To Rain Proof Your Car!

Stay tuned to Brandsynario for the latest news and updates.

Resident Evil’s 3D Billboard Is Leaving People Scared For Life

resident evil 3d billboard
Image Source: Youtube

Resident Evil keeps on making the news for all the right reasons. The Netflix series and its release has created a buzz that will not die down soon. Pakistanis are more attuned to the series because one of our very own is a part of it but Resident Evil is a special series for many other reasons too. One of them being the latest 3D of it in NYC that’s scaring people to their core.

Read more: 6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To

What Is The Ad?

The latest ad shows how digital marketing in today’s world brings creativity to the table with technology. The amalgamation of the two creates an ad that keeps making headlines! The ad in NYC is a 3D one that shows their creature trying to break out of its enclosure. The ‘licker’ as it is called, breaks out of its cage and then flicks its tongue out at the crowd.

This whole show is grabbing people’s attention left, right and centre. The licker is a zombie mutation with a lizard-like tongue. Who would not be afraid when they would see this?

Why Resident Evil Is So Good

Resident Evil is another adaptation of the Japanese story of a zombie apocalypse. Not only does it already have a movie, it also has several games to its name that have captured people’s hearts. However, reviews suggest that the Netflix series is by far the best adaptation yet.

resident evil 3d billboard
Image Source: Netflix

Ahad Raza Mir’s Role

Plus, here’s what’s getting Pakistanis going the way that it is. Our very own Ahad Raza Mir is a part of the show and he’s doing a stellar job. Only recently, his intimate scenes in the show created a lot of tension on social media as Pakistanis called him out for it.

resident evil 3d billboard
Image Source: IMdB

All in all, the show is only beginning to create hype and it’s doing a great job so far!

Read more: Ahad Raza Mir’s Steamy Scenes From Resident Evil Series Sparks Controversy

Stay tuned to Brandsynario for the latest news and updates.

5 VPN Apps That Can Harm Your Android Phone

When it comes to protecting your privacy, most VPN apps fail. Before you use a VPN to hide your online shopping from the IT department at your company or help protect yourself from state surveillance – know that not all mobile VPNs are created equal. In fact, some are actively harmful.

VPNs offer an array of potential privacy and security benefits because they put another server between websites and your device. Ideally, a VPN funnels all your traffic through an encrypted, secure, private network, making it more difficult for a third party to monitor your browsing than if your data were exposed on a public network.

VPNs can look perfect on the surface yet still be an absolute privacy and security disaster when you take a closer look. Below are some of the popular VPNs that are not safe to use on your android.

1. Hola VPN

Hola VPN was caught stealing user bandwidth and fraudulently reselling it through their sister company Luminati. The users act as endpoints for the entire network. This means other people are using your resources and IP address when you use Hola, and you can be busted for their activities.

2. Pure VPN

PureVPN review uncovered many problems. In the previous testing, the technicians identified IPv6 leaks, IPv4 leaks, and DNS leaks with their VPN applications. PureVPN was also caught handing over customer data to the FBI (US authorities) despite claiming to have a “zero log policy”.

Vpn apps
Image source: cnet.com

Read More: This AI Image Generator Turns Words Into Ridiculous Pictures

3. VPN Master

Many free VPNs are offered in the Google Play or Apple stores using variations of the “VPN Master” name. Through testing, it has been found that these VPN Master apps are full of dangerous malware, despite having high ratings and millions of users. Users found that one of these free VPN apps, called “VPN Master Free unlimed proxy” (sic), is owned and operated by a Chinese data collection company called TalkingData.

4. OvpnSpider 

Does OvpnSpider need access to your call logs to function as a VPN? Does it need to have your precise location to put stuff on your SD card to be able to change your system settings? Absolutely not. Even with OvpnSpider’s 4.5-star rating from the App Store and 4-star rating from Google Play, the top 10 VPN’s risk index summary detected DNS leaks, a type of critical security flaw in cheap VPNs which exposes your browsing traffic to your internet service provider. It also said that OvpnSpider tested positive for malware and adware.

5. Opera Free VPN 

Opera’s browser now includes what it calls a “free VPN”, which they say is “better for online privacy”. First, this is not a VPN at all. Security experts have shown that this is just a web proxy which uses API requests. Second, Opera’s privacy policies include statements about data collection (including usage data) and how this is shared with third parties.

Read More: 6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Coca-Cola Is Encouraging Recycling This Summer

coca-cola recycling
Image Source: Grocery Trader

Coca-Cola is on a mission to change the world by making it a world without waste. They are incentivizing people by having a chance to be up and close with the best experiences with nature. What do you have to do in return? You simply have to be interested in recycling bottles.

Read more: 7 Ways You Can Still Have Fun This Summer Despite Inflation

What Is Coke Doing?

Coke’s latest initiative gives you the chance to win VIP marine and animal conservation experiences. These will be at some of the UK’s best-known family attractions so your holidays will be sorted! What you can do in exchange is simply bring an empty 500ml plastic bottle. These people are being encouraged to recycle their Coke bottles at one of the specifically designed reverse vending machines across Merlin Entertainments attractions.

coca-cola recycling
Image Source: Design Taxi

What Do The Prizes Include?

The prizes include a family VIP behind-the-scenes tour of the SEA LIFE TRUST Cornish Seal Sanctuary in Cornwall. Besides this, there is an opportunity to experience the shark dive at the Bear Grylls Adventure in connection with the Shark Trust. There is also a chance to win a VIP White Rhino Encounter at Chessington World of Adventures Resort in connection with the Chessington Conservation Fund. Lastly, there will be a Green Sea Turtle feed plus VIP Tour of SEA LIFE Manchester.

coca-cola recycling
Image Source: Design Taxi

All these prizes are up for grabs by people who simply give in their bottles for recycling. The lucky winners can get up and close with the best marine and animal life experiences. 

Why This Is More Than Just Recycling

This is more than just recycling also. The best part is that Coke is encouraging these experiences at the places that are trusted conservatories and sanctuaries. As a result, you’re not playing a part in promoting zoos and whatnot where animals are exploited.

coca-cola recycling
Image Source: Russia Business Today

A World Without Waste

Coca-Cola’s bottles are 100% recyclable. They’re trying to pull attention to how their partnership is just one of the actions they’re taking to achieve the ambition of a World Without Waste.

Over the years, this partnership has resulted in over 100,000 plastic bottles being collected via the reverse vending machines since 2018.

Read more: Affordable Commute For Women: When Will We Normalize Female Bike Riders?

Stay tuned to Brandsynario for the latest news and updates.

realme 9 4G with its 108MP Ultra-clear Camera is Now Available in Pakistan

Lahore, 15 July 2022 – realme’s latest mobile offering, the realme 9 4G, goes on sale today for PKR 54,999/- only. As the most recent entrant into the realme 9 series, the realme 9 4G is a complete all-rounder attracting users nationwide with its high-quality features. realme’s latest tech marvel opens up a new era of easy usage, challenging users to use it for comfortable and nonstop work to improve their own performance and the world around them. The mid-range photography star comes equipped with a 108MP AI Triple Ultra-clear camera and a first-in-segment Samsung HM6 Sensor, empowering you to confidently capture the moment with All-Day Clarity.

The realme 9 4G also has an incredible aesthetic owing to its desert-inspired Holographic Ripple Design. However, the realme 9 4G doesn’t just let itself be defined by its aesthetics. The tech democratizer’s latest release is built for amazing performance with a host of exciting features. This incredible handset is available from Monday, July 18, 2022 at outlets nationwide and online so let’s get better acquainted with the amazing specifications that the realme 9 4G has to offer.

The realme 9 4G’s camera module is incredibly high-end. The new smartphone comes with an incredibly detail-oriented 108MP ProLight camera which provides users a highly smooth and crisp photography experience for both professional and personal use. While its megapixel count remains the same as the realme 8 Pro, it contains something that the previous handset lacked – the first-in-segment Samsung HM6 Sensor which elevates its results. The brand new HM6 sensor delivers a 123% increase in light sensitivity for the realme 9 4G. Additionally, equipped with 108 million pixels as small as 0.64μm, the ISOCELL HM6 sensor has the ability to render your captured memories with a superior level of detail.

The cutting edge sensor also supports 3x lossless zoom which allows you to capture no matter how close or far from the subject you are without compromising on quality. Apart from all these improvements, the ISOCELL HM6 sensor is the first to adopt the Nonapixel plus technology. This upgraded pixel binning technology has drastically improved the way it combines and utilizes light information allowing it to take bright and clear pictures even in extremely low light environments.

The back panel of the realme 9 is covered with a dynamic 3D ripple texture created through innovative Plasma Atom-coating and a UV-Nano Imprinting processes. The realme 9 4G features a 90Hz Super AMOLED display which ensures a comfortable viewing experience whether you’re browsing, gaming, or watching movies. A 360Hz touch sampling rate makes every scroll and swipe feel silky smooth and 10,240level Auto Brightness Adjustment adapts the screen brightness according to your usage to avoid strain on your eyes. The smartphone will also come built with an in-display fingerprint sensor with an integrated heart-rate sensor. The phone measures just 7.99mm in thickness and weighs 178 grams.

The realme 9 4G has so much more to offer. It runs on a Qualcomm Snapdragon 680 chipset with 6GB of RAM, 128GB of expandable storage, and realme’s UI 3.0 software. From a connectivity standpoint, the handset supports dual-SIM 4G LTE connectivity and dual-band Wi-Fi. A large 5,000mAh battery powers the device with support for 33W DartCharge fast-charging technology via USB Type-C so you can use the device for long stretches of time without worry. You can get all of this and more by purchasing the realme 9 4G at your nearest smartphone store or exclusively online through the official realme stores on Daraz and AlfaMall for just PKR 54,999/- so hurry and grab yours today!

4 Ads That Make Us Question – Plagiarism Or Coincidence?

ads plagiarism coincidence
Image Source: Bored Panda

The world of marketing is as complex and exhilarating as it comes. With the pressure to be your utmost creative to market a brand in an ad comes the risk of sometimes creating something that can fall into a pit. This pit, as critics lovingly circle around it, is called the pit of ‘plagiarism or coincidence?’ Here are the ads that have stumbled into this pit:

Read more: 5 Ads By Spotify That Are Grabbing Everyone’s Attention

1. PVR and Vox Cinemas

PVR is India’s biggest cinema and they recently released a brand ad in which they’re promoting their theatres. The ad ends with the line, “every seat holds a story.” While that may be touching, it’s not all that original. The Vox Cinema’s ad has the same concept and a similar tagline too. Our decision hat tells us this one falls in the plagiarism bucket!

2. The Story of A Burrito and McDonald’s

A while ago, a man named David Sikorski got famous all over social media for his love for burrito. He shot some photos of himself getting engaged to a burrito and they got viral! Soon after, McDonald’s came out with photos that looked exactly the same. Have a look and we’ll wait for you to tell us this is just some coincidence.

ads plagiarism coincidence
Image Source: Bored Panda

3. Volkswagen

Volkswagen released an advert a while ago for its Chinese branch in which it wanted to deliver the message of being safe on the road. While the ad was a huge hit with many views, it landed in courts over plagiarism allegations. A firm named Happiness Belgium reported it looked just like their ad from 2009. You be the judge!

4. Audi In Trouble

Audi also got in trouble when their latest ad copy bore a lot of similarities to another copywriter’s work. When the ad was released it was praised for its copy and originality. This was all until the man who wrote the copy shared that this was just like his work.

Read more: 5 Funny Ads Of All Times That Expertly Promoted Products

Stay tuned to Brandsynario for the latest news and updates.

Jiye Technologies launches ‘Kissan Kahani’

Source: Jiye Technologies

Jiye Technologies, Pakistan’s fastest growing agri-tech platform recently launched ‘Kissan Kahani’ the country’s first ever animated, bi-monthly awareness program for farmers, which will help them understand and exercise their fundamental rights.

The content of Kissan Kahani uses local language and imagery to build relatability with the farming community and focuses on enabling them to overcome their challenges by helping them leverage technology, in order to get better access to agri-markets, agri-information and agri-fintech. The content will be released fortnightly (on Wednesdays) across Jiye Technologies social media handles, especially their YouTube channel.

According to the company, with its distinct characters, Kissan Kahani is Pakistan’s first ever modern-day farmer awareness program on social media, that gives a localised feel of a ‘comic book series’.

Giving further details, Zunair Muzaffar, Head of Brand and Marketing, Jiye Technologies, says the company worked on two simple and universal insights, a) people in rural areas understand images more than they understand words, and b) people in rural areas like to hear and tell stories. He says the format of the program is inspired by EPI (Eradication of Polio Program) and World Health Organization’s Maternal Health Program, that gives out training materials for lady health workers – illustration-based training, public demonstration manuals for lady health workers in rural areas for effective mass translation of complex messages. Jiye created the series in partnership with AT&R, their creative agency.

 

“Our motto is value-creation and every day we try to create a measurable impact on our ecosystem,” says Zunair, adding that Kissan Kahani is a content series owned and produced by Jiye, but is proposed to benefit the entire agri-ecosystem. Since it is a farmer awareness program, the company encourages all brands and media houses who create, air, publish messages on subjects such as farming best practices, farming inputs or financing, yield enhancement advisory and anything in the interest of farmers, to collaborate and create an enhanced version for the audience.

The platform, they say, will enable all players in the agri-ecosystem to convert technical messaging into engaging and fun messages conveyed through story-telling.

Furthermore, Muzaffar says what actually sets Kissan Kahani apart from others is its authenticity and localisation, since all episodes are based on true stories and real-life encounters of farmers and their families, so much so that names of the animated characters are also inspired by real names from farming families.

Jiye Technologies is Pakistan’s fastest growing agri-tech network, working to revolutionise the agricultural sector in Pakistan. Earlier this year, on International Women’s Day (March 8)  Jiye launched Pakistan’s first ever female empowerment program Jiye Aurat and Pakistan’s first BNPL solution for Agri businesses. The company is a farmer-first platform creating easy access to inputs, democratising access to major markets and catalysing agri-fintech adoption in Pakistan.

Their plans ahead include expansion into further verticals to enhance their business support initiatives and also built a highly efficient agricultural supply chain across the country and beyond

Galle Test: Babar Azam Saves Pakistan From Sinking Against Sri Lanka

Babar Azam is arguably the best all-format batsman across the globe at this time, and his rankings reflect that too. He is the no.1 batter in ODI and T20 rankings, as well as at no.4 In Tests, only 30 points behind Steve Smith at no. 3. But what he did at Galle today was nothing less than a masterclass.

He walked down to the middle with his team struggling at a difficult pitch. Pakistani openers fell cheaply, and an out-of-form Azhar Ali followed them too. Babar was the only hope to save the ship, as there was no Fawad Alam in the middle order and his replacement Salman Agha fell making only 5 runs.

There is a saying, ‘when the going gets tough, the tough gets going’; that’s exactly what happened in Babar’s case. just when the danger of following on was hovering over Pakistan, Babar Azam played a captain’s knock to guide his team to a safe total. Babar was unfazed throughout his innings, while the wickets kept tumbling down on the other end. Babar Azam scored 119 off 244 balls, and the next best score was 18 runs by Yasir Shah.

Babar and Naseem Shah had a key 70-run partnership for the last wicket, assuring that Pakistan only ceded a four-run first-innings advantage.

This was Babar’s seventh century in Test cricket, and his second in 2022; he also scored a century against Australia in March. He currently averages above 45 in all international formats, solidifying his reputation as the finest player in the world across all formats.

He received a lot of praise for his valiant effort. Former players and fans across the globe applauded how he handled the pressure and remained calm on a challenging surface.

 

 

Add A Monochrome Effect To Your Wardrobe From GulAhmed’s Black And White Collection 2022

While we look for new colors to look different, the classic black and white combination has definitely been our constant comfort color combo to wear. When in doubt, all of us just grab our monochrome outfits and we know we’re all set for the day because let’s just admit every woman wishes to have minimalistic but consistent wardrobe solutions to get dressed every day.

GulAhmed’s unstitched suits are loved by women for all the right reasons. The breezy and comfortable fabric with gorgeous designs enables you to stay fresh and create a style statement. The black and white collection has us thinking of a million ideas to get them tailored in a fashionable way.

Let’s look at our picks from their black and white dresses that are ideal for summers as they have super breathable fabric. So, scroll down to see what’s in store for you.

This 3-piece unstitched embroidered lawn suit has caught our eye. Lawn is everybody’s favorite fabric especially from GulAhmed. This dress is distinctively unique as the print is very different from the usual ones paired with a dupatta that has a zigzag design on it and has a tie and dye feel on it too!

White on black is always for the win! This two-piece lawn suit has a very elegant look to it with a dupatta that has a black base with white detailing on it. This is perfect for everyday wear and it’s definitely a must-have for your wardrobe!

This stunning two-piece lawn suit from the black and white collection has beautiful floral detailing all over the suit that will instantly make you feel confident. This piece can be creatively styled in so many ways and that’s the best part about it.

This three-piece lawn suit has a beautiful karandi organza dupatta that has eye catching details all over it paired with a modern design shirt piece that will add a touch of sophistication to your closet. You can add your favorite laces tailored on the suit that will make you appear trendy and fashionable.

The monochrome combination is considered as classic hues that remain in fashion throughout the year. The collection attracts women of all ages and that’s the best part about the collection. You can utilize the dresses all year long so you know you’re investing in the right place! As GulAhmed already offers unique designs and absolutely light and airy fabric there’s no reason for not getting your favorite black and white lawn suits. So, wait no further and grab your favorite picks from your nearest GulAhmed outlet or visit www.gulahmedshop.com.

BMW Is Offering Heated Seats On A Monthly Subscription – A Greedy Move?

bmw subscription
Image Source: BBC

BMW is an extraordinaire automotive company that acts as a benchmark for luxury. However, the car company is making headlines for all the wrong reasons as of late as news of its micro-payments has come to light. But BMW is an interesting case study for the overall landscape of the automotive industry. Is it greed or is it necessary to stay afloat?

Read more: Affordable Commute For Women: When Will We Normalize Female Bike Riders?

What’s Going On?

BMW recently announced that they’re going to be offering subscription options to its owners. For instance, you can pay a subscription amount monthly to get heated seats. This feature was previously an in-built one that came once you purchased the cars that already had premium prices. However, now the money only starts rolling out once you purchase the car itself.

bmw subscription
Image Source: News Tinger

There are other subscription options too. For example, the French BMW ConnectedDrive Store offers a heated steering wheel feature for €15 for one month. For 10 euros, you can also get the feature that lets you turn on your headlights automatically when need be.

Why Is This Happening And Who Will Be Affected?

Many are claiming this is a greedy practice by the automotive king. However, with recent political and general developments globally, all of this seems necessary. There are supply chain hold-ups, the Russia-Ukraine conflict is posing its own set of problems and the demand has obviously seen a huge shift since the pandemic. Many other brands are also paywalling their features, for instance, Tesla may charge extra for different colors!

bmw subscription
Image Source: News Text Area

The target audience is definitely going to be the ultra-rich, for whom paying unnecessary amounts of money for the smallest of features will be alright. For those who would like to save for the car and then enjoy it for some time, this is going to become a hard pass.

What Are People Saying?

The reactions of people on Twitter are very telling when it comes to this development. People are passionately opposing this new tactic of BMW to earn more. Have a look at what all they have been saying:

The Unseen Struggle

bmw subscription
Image Source: The Verge

While from the surface it may seem like BMW is struggling and this is an attempt to stay afloat, in reality, that is not the case. Other brands like Volkswagen, Toyota, Renault, and even Audi have begun paywalling their micro-services to speed up delivery processes and cut down on costs.

Read more: 5 Apps Every Car Lover Should Have On Their Smartphone

Stay tuned to Brandsynario for the latest news and updates.

Alibaba.com To Organize Lahore Seller Summit On 20 July

Lahore, 15 July 2022 – Alibaba.com, a global leading B2B e-commerce marketplace, is hosting an event in Lahore to discuss the new era of B2B e-commerce with existing and potential exporters in the region. The attendees will get to know the significance of digitization as it proved to be the backbone of many businesses during the COVID-19 pandemic. According to Salesforce, the global e-commerce market grew by 11% in the third quarter of 2021 alone.

The seller event, which is scheduled to take place offline in Lahore and will be live-streamed concurrently on 20 July 2022, is organized in collaboration with the Lahore Chamber of Commerce & Industries (LCCI) and the Small and Medium Enterprise Development Association (SMEDA). It will cover topics including the potential of e-commerce, how to start exporting using Alibaba.com, what to expect from B2B e-commerce, and tips and advice on achieving sustainable growth.

The event will feature a line-up of experts in the export and e-commerce fields, including are Mr Song Song, Head of Alibaba.com Pakistan;  Mr Ethan Wang, Product Operation of Alibaba.com Pakistan; Mr Sheharyar Tahir, Head of External Relations of SMEDA; Mr Mian Rehman Aziz, Senior Vice President of Lahore Chamber of Commerce, Mr Md Ammar Khan, CEO of Raaziq Intl. Logistics; Mr Barrister Ahmed Uzair, an Export Law specialist of AUC| Law and Muhammad Sajid Minhas, an exporter who has Ali Gold Supplier member for more than 15 years.

According to ProPakistani, With the economy and export of Pakistan booming, the national export, the trading amount is now reaching the peak value in the past 10 years. Businesses that are equipped to navigate the e-commerce market will be better positioned to benefit from the favorable trading environment.

The Alibaba.com event is now open for registration. Interested parties please sign up here.

This AI Image Generator Turns Words Into Ridiculous Pictures

A powerful AI systems Craiyon, has taken the world by storm for being able to create images with words. The digital marketing platform names ‘Weird Dell-E mini generators’ shared the AI images on their social media platforms. The AI image generator tool displayed the Demogorgon from Netflix’s “Stranger Things” holding a basketball.

Craiyon – AI Image Generator 

The pictures which range from ridiculous to disturbing used Craiyon – a freely available artificial intelligence system. To use it, you just type what you’d like it to envision — “A rainbow lion eating a slice of pizza”, and it will spit out pictures in response.

The idea behind the technology belongs to Matt Laming, a 19-year-old from the United Kingdom, has gained a million followers on Twitter ever since the release of the images.

“I think that’s the main draw of it: You can make anything a reality,” Laming said in an interview with CNN Business.

Boris Dayma is an Austin-based machine-learning engineer, who was the leading engineer for Craiyon. “Craiyon is popularizing a growing trend in AI. Computers are getting better and better at ingesting words and producing increasingly realistic-looking images in response. Lately, people are typing in about 5 million prompts per day.” Dayma said in a statement.

Image source: newsmediaempire.com

“I think it’s important to be able to have an alternative where everybody has the same access to this type of technology.” 

Read More: On World Emoji Day, Meta Shares Trends For Pakistan’s Favorite Emojis

Other AI Image Generators 

There are similar, much more powerful AI systems than Craiyon on the market. Including OpenAI’s DALL-E (Craiyon was initially named DALL-E Mini as an homage) and DALL-E 2, as well as Google’s Imagen.

However, unlike Craiyon, which anyone can try, most of these are not available to the public. DALL-E 2 is open to users via invitation only, while Imagen has not been opened up to users outside Google.

Read More: Pubg Mobile’s First Virtual Concert And Blackpink’s Epic Live Return Set For July

Meanwhile, the images generated by Craiyon are not nearly as realistic-looking as what DALL-E 2 or Imagen can offer. Yet they’re fascinating. People tend to blur into objects, and images look fuzzy and at least slightly askew.

What do you think about this AI generator? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ahad Raza Mir’s Steamy Scenes From Resident Evil Series Sparks Controversy

Resident Evil is finally out, and the anticipation regarding Ahad Raza Mir’s role in the Netflix original has been resolved. The 28-year-old star in the new sci-fi horror series plays ‘Arjun Batra’, an Indian refugee following the global T-virus pandemic.

While many Pakistanis are praising him for landing a role in a big franchise, a relatively new development has caught everyone’s eyes.

Resident Evil Scenes 

It is not strange to see intimate/kissing scenes in Netflix shows. However, it is pretty strange for a Pakistani to do so – according to netizens. Ahad Raza Mir is an artist whose art knows no boundaries. The actor has landed a role in yet another English series – the second season of BBC’s ‘World On Fire’. While Mir’s acting has been met with applause in his Netflix debut, he is also being criticised for acting through intimate scenes – a boundary he sure failed to keep according to the local audience.

Specific clips from the series are doing rounds on social media, and while many are justifying the role, others are not impressed.

Read More: 6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To

While Ahad’s steamy scenes look like a recipe for disaster for the local audience, the question of using a body double has also been raised by the netizens, and many fail to admit that the actor himself starred in those scenes.

Meanwhile, many raised the question of how romantic scenes are the essence of Pakistani movies and TV shows, and such scenes shouldn’t come as a surprise for a massive international project.

Social media has sparked a debate regarding the actor’s Hollywood debut. It is not a surprise to see Sajal Aly in the mix. Netizens made sure to rest their case on the couple’s divorce and mentioned the scenes behind the reason for the couple’s separation.

Is Ahad The Only One?

Ahad Raza Mir is not the first and certainly not the last for his role in an overseas project. Many celebrities have been met with severe criticism previously for their intimate and bold scenes on different platforms. However, according to netizens, being a male celebrity has given him the benefit of the doubt and a privilege not everyone seems to get amidst the moral and ethical codes set by the public.

Read More: 8 Pakistani Celebrity Couples Trolled For Being Too Affectionate In Public

What are your views on the actor’s scenes? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

The Uber Files Scandal

Image Source: New Scientist

The ‘Uber Files’ or ‘Uber Scandal’ is a leaked database of Uber’s activities in 40 countries between 2013 to 2017. Leaked by Uber’s former Senior Executive Mark MacGann, who confesses to being ‘partially responsible’, the database was published by The Guardian, which also shares the database of over 124,000 files with the International Consortium of Investigative Journalists (ICJ) and 42 other media outlets, which includes emails, iMessages, WhatsApp messages along with presentations and memos exchanged between the senior leadership.

The record shows how the ride-hailing giant’s executives paved way into new markets and won favors from politicians, regulators, and leaders, including former British politician George Osborne, former German chancellor Olaf Scholz, US President Joe Biden, and French President Emmanuel Macron.

The files also document the use of tools such as ‘greyball’ used to mislead local police and a ‘kill switch’ deployed during police raids to conceal data. In one message, the co-founder says, “violence guarantees success.”

Macron, who has recently been re-elected as the French president and who during his first presidential address promised to make France a ‘start-up nation’ is under a parliamentary inquiry on how his involvement in the scandal was kept under cover. The files show that Macron was close to Uber managers and that he (Macron) was on their speed dial to ask for any advice.

However, some drivers say they were misled and were lured to the platform with financial incentives that did not last; the company also sharply increased its commission from each ride.

MacGann, Uber’s Chief Lobbyist in Europe at the time, described the company’s strategy to enter new markets as a ‘sh*tstorm in the document, with Nairi Hourdajian, then head of Uber’s global communications writing to a colleague amid government efforts to shut down the ride-hailing service in Thailand and India, “we’re just fucking illegal.”

By 2014, Uber dominated the ride-hailing market in the US and aimed to conquer the rest of the world. Armed with buckets of cash from investors like Jeff Bezos and Goldman Sachs, the five-year old company entered 31 countries in 2014 alone.

In 2016, then US Vice President Joe Biden sought a meeting with Kalanick at the World Economic Forum in Switzerland and said the ride-hailing company was transforming cities and the way people work, all for the better. Biden was so impressed that he tweaked his keynote speech delivered that day to tout the company’s global impact.

The company expanded services in over 80 countries by the height of its international operations in 2017 but has pulled out of major markets including China, Indonesia, Philippines, Singapore, Hungary, and Russia, due to commercial, legal and political challenges.

When the company wanted to move into a city, it hired former government officials to lobby former colleagues. When they were accused of breaking rules, the company solicited customers to serve as grassroot lobbyists and sign ‘save Uber’ petitions. When the agenda needed a scholarly push, it paid friendly academics to produce favorable research.

The company adopted the mantra: It is better to ask for forgiveness than permission.

Entering into markets without government approvals made Uber drivers the target of traditional taxi drivers’ rage as the latter saw their business threatened by competitors who did not have to play by the same rules. Uber drivers were beaten, harassed, and their cars set to fire in Europe and South America – something that Uber executives sought to spin to their advantage. Uber also tried to deflect inquiries about its aggressive tax avoidance strategies by volunteering to help host countries collect income taxes owed by drivers.

Moreover, in every country, claiming that Uber was transforming the workforce was central to the company’s pitch. However, some drivers say they were misled and were lured to the platform with financial incentives that did not last; the company also sharply increased its commission from each ride.

The Uber Files Scandal
Image Source: RNZ

Commenting on the recent scandal, Jill Hazelbaker, Uber’s Senior Vice President of Public Affairs acknowledged ‘mistakes’ and ‘missteps’ that culminated five years ago in ‘one of the most infamous reckonings in the history of corporate America. “We have not and will not make excuses for past behavior – that is clearly not in line with our present values, instead, we ask the public to judge us by what we’ve done over the last five years and what we will do in the years to come.” She also added that the company’s operations have completely changed since 2017 after facing high-profile lawsuits and government investigations that led to the ouster of Kalanick and other senior executives.

Travis Kalanick’s spokesperson however stated that Kalanick “never authorized any actions or programs that would obstruct justice in any country” and that he “never suggested that Uber should take advantage of violence at the expense of driver safety.”

The scandal is an ongoing global investigation. Unfortunately, it shows how the superpowers in the global political scene can come together to achieve what they set their mind to and that everything is controlled by money. Uber has always remained the benchmark of success for all start-ups but now it shows a lot that goes behind it – most of which are undesirable, exploitative, and unethical.

Could this be the downfall of Uber or will it inspire others to do the same?

On World Emoji Day, Meta Shares Trends For Pakistan’s Favorite Emojis

On World Emoji Day, Meta Shares Trends For Pakistan’s Favorite Emojis

This World Emoji Day, Mark Zuckerberg announced that WhatsApp now allows users to react to messages and group chats with a full range of fun emoticons and skin tone selector within conversations. Earlier users could only use six emojis to react to messages and group chats, which has now been changed to the full Emoji keyboard to make conversations more lively and fun.

In addition, Meta has also revealed trends on our favourite Emojis and how they are being used in Pakistan and around the world.

What’s new on WhatsApp Emoji dock?

Trends show Emojis are quickly becoming the universal visual language understood by all. From Gen Z to Baby Boomers, people from all generations find it convenient to ‘speak’ Emoji when it comes to connecting with friends and family, co-workers, and acquaintances.

That is why; Meta has been expanding its emoji dock with newer emojis to help people communicate with more nuance and range. Here are some of the newest emojis popping up in our conversations and WhatsApp and Emojipedia have explained what each of them actually mean to settle the dispute amongst users:

🧢 Blue cap: Most of us are likely to get this one wrong. The meaning of this unsuspecting headgear in a digital conversation is much deeper than we could have guessed.

  • 🫠 Melting Face is the new hot favorite but just like the blue cap this one is also likely to be misinterpreted.

  • 💀Skull: This one is the most misunderstood of all. Commonly denoting figurative death, the skull has found new meaning and purpose with Gen Z in Pakistan and around the world.

  • ✍️Taking notes: This is what each one of us should be doing right now to excel in the art of digital communication.

Facebook Trends in Pakistan

In addition to WhatsApp, Emojis also come in handy in keeping conversations informal, frank and warm on Facebook and Instagram. Meta trends show Facebook users all around the world used a wide range of fun emoticons, topped with a new range of emojis each with fun meaning and usability to convey their feelings.

The Meta trends shed light on who we are in our digital lives, our likes and dislikes and the way we respond to life situations in digital communications. Pakistanis are no different and our increasing dependency on visual-based communication has led to a new vocabulary of emojis, GIFs and camera-based messaging, which is making us more expressive than ever before. The semiotics associated with each emoji live and thrive within our cultural environment and their meaning and relevance grow over time.

Like other parts of the world, in Pakistan too, some emojis clearly remained the top favorites for their ability to translate people’s emotions and situations people find themselves in or their age group and gender.

Amongst the newly released emojis on Facebook, (face holding back tears) remained the top favourite in Pakistan, followed by (face with peeking eye), (saluting face), (heart hands), and (melting face).

Pakistan’s young Gen Z users, aged between 18-24 years used the️ ❤️ (red heart) the most, followed by😂 (face with tears of joy), (heavy black heart), 👍(thumbs up), and 🤣 (rolling on the floor laughing).

Millennials, aged 25-44 years old also preferred the ❤️ (red heart) the most. (thumbs up) and (face with tears of joy) remained the second and third most favorites on their list.

Lastly, Gen-X and Baby Boomers, aged 45 and above were no different in their choice of visual communication. They also preferred the ️(red heart), and 👍(thumbs up) apart from the 💕(two hearts) to convey their feelings.

Sports are one of the most popular sets of emojis on Facebook. In Pakistan, on Facebook ​​🏌️(Golfing), ⚽(Soccer Ball) and 🏹 (Bow and Arrow) topped the list of favourite sports emojis. While Soccer remained the most popular sports emoji globally,  While on Instagram 🏏 (Cricket) topped the list, followed by ⚽(Soccer) and 🏋️‍♂️(Weightlifting) in Pakistan.

The Gen Z in Pakistan was found to be using the most diverse emoji set in their conversations like 🚑 (ambulance), 🤡(clown face), 💀 (skull),🙃 (upside down face), and more to express themselves.

There are so many emojis on the Meta platform that it is hard to remember the meaning of each one of them. In such a case, the Emojipedia (https://emojipedia.org/) can serve as the perfect guide to the universal visual language.

Affordable Commute For Women: When Will We Normalize Female Bike Riders?

Image Source: Urdupoint

As petrol prices become unimaginable, a lot of alternatives are being explored for the affordable commute. With the advent of famous ride-hailing services, many questions have been raised about who can use which service. For instance, where do women go who can afford rides on bikes only but can’t sit with men? This is a pertinent question that must be answered in time now:

Read more: Here’s How Coca-Cola Is Reducing Its Carbon Footprint

The Current Landscape

The current situation is such that on the famous ride-hailing services, at the moment, here are rarely any female drivers. This makes the service the last resort for many women because there have been many horror stories about what male drivers have done to women often. Why won’t we make a separate service with only female drivers or give another option for it?

female bike riders
Image Source: Arab News Pk

The same is true for bike riders especially. Though we’re starting to see more female bike riders around us, these services have still not hired many of them. As a result, again, women are disadvantaged because of cultural values. 

Why Can’t Women Sit With Men On Bikes?

This is a question raised a lot. Many men and women often also continue saying, if you want to commute, sit with men. Why not? The answer is because firstly, many women are not comfortable and secondly, many women actually can not. To sit on a bike, one has to sit close to the person riding the bike and women do not feel comfortable doing this with random men.

female bike riders
Image Source: Dawn

Moreover, many women can actually be punished for doing this because they can be labeled as doing ‘haram’ by touching the body of a na-mehram. Hijabis especially can not sit that close to random men.

Why Do We Need To Work On This?

This needs to be worked upon because with the exorbitant prices of fuel and whatnot, everyone deserves equal access to affordable commute. Why should women have to bear the cost of getting cars every time simply because women bike riders won’t be hired? Everyone deserves to save their money in this failing economy.

female bike riders
Image Source: TRT World

Hiring female riders would itself be a step in the right direction. What is holding us back?

Read more: Rising Fuel Cost Pushes Inflation And Miseries Up

Stay tuned to Brandsynario for the latest news and updates.

8 Pakistani Celebrity Couples Trolled For Being Too Affectionate In Public

Image Source: Brandsynario

Some Pakistani celebrity couples often make it to the headlines for the extreme public show of affection. If it is common knowledge that someone is dating or even if they are married and share intimate pictures, it doesn’t fit well with the ethics of moral police and they start trolling the couple. So, we are listing down eight of those celebrity couples that shared cute yet very PDA (Public Display of Affection) and that led to moral police trolling them for it.

1. Ahsan Mohsin & Minal Khan

They are the hottest unmarried couple in town. Never have they confirmed the news in words but everyone knows about them dating. Considering they are in a relationship, they do post pictures when they are hanging out. And people do not like it when they are ‘too’ close.

2. Muneeb Butt & Aiman Khan

Minal’s sister, Aiman is married to yet another celebrity, Muneeb Butt. Both of them also share lovely pictures. The latest pictures were from their trip to Turkey.

aiman khan

3. Iqra Aziz & Yasir Hussain

Iqra and Yasir are the epitome of PDA ever since Yasir proposed that way to her at the award show. The kisses when she said yes will probably be engraved in the Pakistanis’minds.

Celebrity couples
Image Source: Instagram

4. Sarah Khan & Falak Shabbir

Sarah Khan also posts pictures with her husband. And while people find Agha and Hina’s intimate and funny stories cute, they troll Sarah and Falak’s insta posts.

5. Sanam Chaudry & Somee Chauhan

Another PDA couple is none other than Sanam and Somee.

6. Ayeza Khan & Danish Taimoor

Ayeza Khan and Danish are undoubtedly the best couple in town given their photoshoots. With their steamy pictures on Insta while they get the love they also get trolled.

7. Sarwat Gillani & Fahad Mirza

The PDA for this couple probably began when they posted on Insta a video of them kissing in the streets of a foreign country. After that, they decided to ignore all the trolling and continued with it.

8. Zara Noor Abbas & Asad Siddique

Zara Noor Abbas and Asad Siddique have also been sharing some amazing pictures which attract the moral police. Check their accounts to have a look.

Do you think there are some other celebrity couples that qualify to be on the list? Let us know in the comments!

Stay tuned to Brandsynario for the latest news and updates!

5 Home-Based Food Delivery Services In Karachi You Need To Try

5 Home Based Food Delivery Services In Karachi
Image source: https://businesspartnermagazine.com/

Home-based businesses have seen a massive surge in the last decade. While the employment opportunities are less, entrepreneur opportunities are on the rise. It has now become much easier to start a business at home, thanks to social media. And while there are only enough brands and items we can try, looking out for the best ones is always a massive task. So, you need not worry. We are covering all the home-based food delivery services you must try in Karachi.

1. The Lunch Company – TLC

Starting from as low as rs.200, the lunch company is a home-based food brand that offers weekly meal plans for its customers. The lunch company offers delicious homemade food in town, which is delicious and aesthetically pleasing. The wide variety of menu and the budget-friendly prices makes them one of the best options if you are looking for a weekly/monthly meal plan.

Image source: facebook.com

Read More: 11 Instagram-Worthy Restaurants In Karachi You Should Visit At Least Once

2. The 4Teen Bistro

The 4teen Bistro is a fast-growing service provider in Restaurant and Catering industry. They offer Hygienic Food with budget-friendly options. Best catered for big parties and corporate events, the 4teen restaurant caters to all your needs, be it birthday parties or religious events. You can place a customized order of your choice from a variety of menus they have to offer.

Image source: facebook.com

3. Farah’s Kitchenette

Food made with love, Farah’s Kitchenette offers a variety of cuisines and options, from frozen food items to freshly cooked dishes. The economical price point with a blend of amazing service and taste makes them one of the go-to options for Karachities. The best part is that they offer pop-up stalls so you can contact them for your events.

Image source: facebook.com

Read More: 7 Places To Get The Best Singaporean Rice In Karachi

4. AUR Chaawal

Aur Chaawal is all about natural and organic food options. They offer customized lunch boxes with desi ghee, pesticide-free vegetables, and hormone-free chicken and meat. A one-stop solution for everyone looking for restricted diet options as they offer a variety of dishes that are delicious and healthy as they offer a blend of vegetable dishes.

Image source: facebook.com

5. Nawab Sahab Kitchen

What’s better than food? Traditional food is served in a traditional style, and Nawab Sahab is your one-stop solution for all the traditional and Hyderabadi dishes. They also offer catering services and weekly meal plans for all your needs.

Image source: facebook.com

Stay tuned to Brandsynario for the latest news and updates.