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World Children’s Day 2024: For Every Child, Every Right

childrens-day

The 20th of November is World Children’s Day, celebrated all over the globe, including in Pakistan. “For Every Child, Every Right,” is the theme of Universal Children’s Day 2024.

Primarily, today is a special day that reminds people around the world to honour and uphold children’s rights. The United Nations has sought to encourage collaboration, concern and promotion. It is pivotal to discuss children’s issues and the advancement of their rights. This day was officially established in 1954.

Read More: Events You Cannot Miss in December 2024

Prime Minister’s Commitment to Children’s Rights and Well-being

Prime Minister Muhammad Shehbaz Sharif emphasised Pakistan’s steadfast dedication towards upholding the rights of children and working to ensure their well-being, growth and development.

In a message for World Children’s Day, the Prime Minister prompted parents, educators, members of society, and policymakers to come together and create a society where every child feels loved, protected, and valued. He observed that today serves as a reminder of society’s duty to protect and fulfil the rights of all children without discrimination. Additionally, ensuring that every child has access to quality education, healthcare, and a safe environment. Regardless of their background, where they come from, what colour they are or their religion. He stressed that it is our responsibility to provide them with the resources they need to reach their full potential.

Shehbaz Sharif
Prime Minister Shehbaz Sharif

Parliament’s Role in Promoting Child Rights and Welfare                 

Speaker of the National Assembly of Pakistan, Sardar Ayaz Sadiq declared that the National Assembly has established the Parliamentary Caucus on Child Rights (PCCR) to encourage and protect the rights of children throughout Pakistan. Moreover, he reiterated that encouraging child welfare, providing quality education, and promoting responsible parenting is crucial for national success. He added that World Children’s Day serves as a poignant reminder to foster a safe and supportive environment. The speaker added that children should be raised in a way where they are allowed to pursue their dreams and chase their aspirations.

Mothers and fathers, educators. The nurses and doctors for Pakistan community and religious figures, official leaders and social activists, media professionals, and children themselves can all help make World Children’s Day pertinent in their societies, communities, and nations.

Stay tuned to Brandsynario for the latest news and updates.

Bitcoin Surpasses $94,000, Reaching New Record High

Bitcoin
Bitcoin

Bitcoin, the world’s largest and most widely recognised cryptocurrency, reached a new record high on Wednesday, exceeding $94,000.This boost in price supersedes reports that Donald Trump’s social media companies, ‘Trump Media’ and ‘Technology Group’, are in talks to acquire cryptocurrency trading firm Bakkt. Subsequently, this news has raised hopes for a more cryptocurrency-friendly environment under the upcoming Trump administration.

Cryptocurrency Market Hits $3 Trillion

Since the November 5 election in the United States, cryptocurrency rates have been steadily climbing as buyers expect Trump’s support for digital assets to result in a more stable climate. This renewed confidence and optimism has pushed the global cryptocurrency market’s value above $3 trillion, setting a new record high.

Donald Trump
source: Euronews

Bitcoin Liquidations Reach $77.32 Million

According to Coinglass, Bitcoin liquidations have hit approximately $77.32 million (around 22.6 billion PKR) in the last 24 hours. Around 62% of these liquidations were from short (sell) positions, proving elevated market activity and fluctuation as Bitcoin prices rise. Chris Weston, head of research at Australian online broker Pepperstone, stated that there is genuine buying pressure behind Bitcoin, and that “another kick higher should bring in a fresh chase from those who like to buy what’s strong”.

Bitcoin
source: StormGain

Spot ETF Options Fuel Optimism and Bitcoin Price Surge

The optimism surrounding the trading of spot Exchange-Traded Fund (ETF) options has played a significant role in Bitcoin’s price hike. BlackRock’s Bitcoin spot ETF (IBIT) began trading on the Nasdaq on October 19th, and this has increased the optimism that Bitcoin’s value will continue to rise.

Read More: Elon Musk’s Net Worth After Trump Wins

While Bitcoin has exhibited strong performance, other major cryptocurrencies have remained relatively stable. The CoinDesk index, which includes Bitcoin and 19 other major cryptocurrencies, fell 0.64%.

Stay tuned to Brandsynario for the latest news and updates

Lahore Smog: New Guidelines Issued for Schools and Restaurants

Lahore Smog
Lahore Smog

For weeks, Punjab has been suffocated by smog, which has afflicted approximately 2 million people. The haze has covered large areas of the state with a hazardous cloud. Due to the levels of toxins in the air, the Punjab province declared a health emergency on Friday, the 15th of November, prohibiting construction, closing schools for an additional week, and converting colleges and universities to online from on-campus.

Smog in Punjab
Smog in Punjab

Improvement in Air Quality

Lahore’s 497 Air Quality Index (AQI) reading ranked it the world’s second most polluted city. However, the intensity of smog has dropped to some extent in Lahore and other cities in Punjab. This improved air quality has been attributed to changes in wind direction and rainfall.

Read More: https://www.brandsynario.com/lahore-lost-in-a-smog-blog-situation-worsens/

Schools to Reopen

The Government of Punjab had earlier announced that schools would be closed from November 17 to November 25. However, as the smog levels have slightly decreased, the Punjab Government announced in a notification that schools in the Rawalpindi Division will reopen on November 20.
Schools in Rawalpindi, Jhelum, Attock and Chakwal will reopen from tomorrow, the notification read.

Schools Reopening
Source: Notification from Government of the Punjab Environmental Protectional Agency

A number of preventative precautions are part of the reopening plan: masks will be required for both staff and kids, and schools will not open before 8:45 am. However, until further notice, outdoor sports and extracurricular activities are still prohibited. To protect public health, Senior Minister Marriyum Aurangzeb stressed the need for strict measures. “Children’s education is vital, but health cannot be compromised,” she pointed out.

Additionally, the Punjab Higher Education Department has declared that all colleges and universities, both public and private, will reopen on November 20 in accordance with the same rules.

Smog Restrictions Relaxed

Previously, the Lahore District administration had restricted outdoor activities in order to mitigate the growing threat of smog. According to reports, the department has now changed the hours of operation for hotels and restaurants. Establishments will now be allowed to serve dine-in and outdoor services until 10 PM, instead of the prior 4 PM curfew.

While the smog situation in Punjab has shown signs of slight improvement, the government is maintaining and warning to take precautionary measures to ensure public health and safety. The government has advised the residents of Punjab to wear masks and limit outdoor activities. They recommend the public to stay constantly informed and updated about the local air quality levels.

Stay tuned to Brandsynario for the latest news and updates.

Shark Tank Pakistan Breaks World Record With The Biggest Deal In ST History!

Pakistani entrepreneurship has reached new heights with Shark Tank Pakistan delivering one of the most remarkable deals in the show’s history. SARAAF, a global trading company, secured a jaw-dropping PKR 150 crore in funding during a recent episode, setting a world record and redefining expectations for local startups.

A Game-Changing Deal

SARAAF impressed the sharks with its robust business model and ambitious vision. The company landed PKR 80 crore for 20% equity, coupled with PKR 70 crore in exchange for a 3% royalty. This combined deal not only underscores the confidence investors have in SARAAF’s potential but also highlights Pakistan’s growing role in global entrepreneurship.

Shark Tank Pakistan Makes History: Saraaf Secure Rs. 1.5 Billion Deal - YouTube
Source: : Youtube

SARAAF: Redefining Global Trade

With over 25 years of experience, SARAAF is already a leader in connecting Central Asian suppliers with international markets. The company specialises in exporting premium Onyx, Cotton, and minerals, accounting for a significant share of Pakistan’s Onyx and Marble exports. Their goal of becoming Asia’s largest B2B sourcing platform has taken a giant leap forward with this substantial funding.

Read More: Famous Chai Wala Arshad Khan on Shark Tank Pakistan

This groundbreaking moment is a testament to SARAAF’s innovative approach, as it continues to bridge gaps in international trade and expand its influence.

Sharks Driving the Future

The Shark Tank Pakistan panel features an impressive lineup of investors with diverse expertise:

  • Faisal Aftab: A specialist in technology and venture investments.
  • Rabeel Warraich: Known for his pioneering work in the tech industry.
  • Romanna Dada: A veteran investor with two decades of experience.
  • Junaid Iqbal: Former Managing Director of Careem in Pakistan and Saudi Arabia.
  • Usman Bashir: An expert in retail and gas station management.

This blend of talent and experience ensures entrepreneurs receive not just financial backing but also strategic guidance to scale their ventures effectively.

A Proud Moment for Pakistani Innovation

SARAAF’s historic deal symbolises more than just financial success—it represents a shift in how the world views Pakistani startups. As Shark Tank Pakistan continues to showcase bold ideas and transformative businesses, the nation’s entrepreneurial ecosystem is poised for significant growth.

SARAAF’s journey to becoming a B2B powerhouse is one to watch, as it sets an inspiring example for aspiring entrepreneurs across Pakistan. The future is bright for local innovation, and Shark Tank Pakistan is lighting the way.

Stay tuned to Brandsynario for the latest news and updates

‘Shadow of the Erdtree’: Game of the Year Nomination Angers Cyberpunk 2077 Fans

Source: CyberPunk

The Game Awards 2024 sparked heated discussions after nominating Elden Ring: Shadow of the Erdtree for Game of the Year (GOTY). Fans of Cyberpunk 2077: Phantom Liberty expressed frustration, questioning why their favourite DLC was excluded from GOTY nominations in 2023 despite its critical acclaim.

The Debate Over GOTY Eligibility

The controversy began with The Game Awards’ clarification that DLC, remakes, and remasters qualify for GOTY. Fans argue this retroactively snubs Phantom Liberty, a massive expansion hailed for its gripping storytelling, deep character development, and polished gameplay. Some believe it deserved recognition over titles like Super Mario Bros. Wonder. Although Phantom Liberty competed in the “Best Ongoing Game” category last year, fans feel this relegation undermined its impact.

Cyberpunk 2077 Fans Are Upset Over Shadow Of The Erdtree's GOTY Nomination
Source: The Gamer

This year’s nomination of Shadow of the Erdtree further exacerbates the issue, as many feel that The Game Awards’ inconsistent criteria diminished the achievements of DLCs like The Witcher 3: Blood and Wine (2016) and Final Fantasy XIV: Shadowbringers.

Read More: 90s Nostalgia: The Most Memorable Ads from the Decade

Why Fans Praise Phantom Liberty

Phantom Liberty breathed new life into Cyberpunk 2077, reshaping the game with its 2.0 update and delivering a compelling espionage story. With standout performances from Idris Elba and Minji Chang, the DLC explored themes of betrayal, loyalty, and redemption, while enhancing gameplay with new features like vehicular combat and advanced cybernetic upgrades. Its bittersweet ending offered players a satisfying conclusion to V’s journey, further solidifying its legacy as a standout expansion.

Broader Implications for the Industry

The backlash highlights ongoing tensions in gaming awards regarding how expansions are valued. While standalone games dominate GOTY nominations, the growing complexity and creativity in DLCs make a strong case for revisiting the selection process. Fans argue that expansions like Phantom Liberty exemplify how DLCs can redefine a game’s narrative and gameplay, warranting equal footing in the awards.

The Game Awards 2024 nominees announced - Gematsu
Source: Genatsu

As Shadow of the Erdtree prepares to compete for gaming’s top honour, the controversy surrounding Phantom Liberty underscores the need for greater transparency and fairness in awards criteria. Whether this will lead to changes in future nominations remains to be seen, but one thing is certain: passionate fan discourse will continue to shape the conversation around gaming excellence.

Stay tuned to Brandsynario for the latest news and updates

Why is Netflix Currently Investing in Sports?

Source: Athelo Group

Netflix has made a decisive entry into live sports, signalling a shift in its strategy to retain and grow its subscriber base amidst intense competition. The platform is leveraging marquee events and strategic partnerships to carve its niche in the sports streaming market.

Boxing’s Spotlight: Mike Tyson vs. Jake Paul

In a groundbreaking move, Netflix exclusively streamed the highly anticipated boxing match between Mike Tyson and Jake Paul. Scheduled for November 15, 2024, at the AT&T Stadium in Arlington, Texas, this fight brought together the legendary former heavyweight champion Tyson and YouTuber-turned-boxer Jake Paul. The event is part of Netflix’s collaboration with Most Valuable Promotions, and subscribers can access it without additional pay-per-view charges. Beyond the main bout, the event included a star-studded undercard featuring world champions like Katie Taylor and Amanda Serrano, ensuring a global appeal.

Read More: Xbox Confirms News About their First Handheld Device

Netflix Stock Rises After Paul-Tyson Fight Draws in Millions of Viewers
Source: Investopedia

NFL on Christmas Day

In another bold move, Netflix is stepping into live NFL coverage, broadcasting two exclusive games on Christmas Day. This decision aligns with the platform’s goal to integrate live sports with its entertainment catalogue, creating a festive draw for viewers. These games cater to the massive NFL fanbase, introducing a new demographic to the streaming service while enhancing the holiday viewing experience.

Kickoff time for Netflix? What are Netflix's live sports aspirations after the NFL deal?
Source: OMR

Why the Pivot to Sports?

Netflix’s investment in live sports is strategic. The platform seeks to diversify its offerings in response to slowing subscriber growth in saturated markets. By tapping into live events, Netflix aims to capture the attention of sports enthusiasts while differentiating itself from rivals like Amazon Prime and ESPN+, both of which have made significant inroads into sports streaming.

Live sports also create unique opportunities for real-time audience engagement, increasing viewing hours and retaining subscribers. For instance, the Tyson-Paul fight is accompanied by week-long promotions and content, including press conferences and documentaries, amplifying interest and extending Netflix’s brand beyond traditional streaming.

The Road Ahead

Netflix’s involvement in sports isn’t just about hosting events—it’s about reimagining how audiences consume live entertainment. By integrating global spectacles and beloved sports into its platform, Netflix is positioning itself as a one-stop destination for both entertainment and real-time sports experiences. This could be the beginning of a transformative journey in how live sports and streaming coexist.

Stay tuned to Brandsynario for the latest news and updates

Linkin Park Dominates Music Charts with New Album

Source: Forbes

Linkin Park has marked a triumphant return to the music scene with their new album From Zero, their first release since the tragic loss of Chester Bennington. With Emily Armstrong stepping in as the band’s new lead vocalist, From Zero not only redefines their sound but also cements their legacy in the hard rock genre.

Chart-Topping Success for New Singles

The album’s third single, “Over Each Other,” debuted at No. 1 on the Hard Rock Digital Song Sales chart, joining its predecessors, “The Emptiness Machine” and “Heavy is the Crown,” in reaching the summit. This remarkable achievement highlights Linkin Park’s resilience and adaptability as they continue to resonate with fans old and new.

Linkin Park Dominates A Billboard Chart As One Of Their Biggest Albums Returns : r/LinkinPark
Source: reddit

The band’s success in 2024 has been nothing short of phenomenal. These three singles alone account for a quarter of their 12 chart-topping hits on the Hard Rock Digital Song Sales tally, a streak that began in 2012 with classics like “In the End” and “Burn It Down.” While those songs remain among their most enduring, the new material proves the band is far from resting on past glories.

Read More: Mikaal Zulfiqar’s Musical Dream: Rocking the Stage with Ali Azmat

Global Recognition and Broad Appeal

“Over Each Other” has also gained traction across multiple Billboard charts. It debuted at No. 6 on the Alternative Digital Song Sales list and soared to No. 3 on the Hot Hard Rock Songs chart, demonstrating its broad appeal. Impressively, it has secured spots on 10 Billboard tallies, showcasing the global reach of the band’s music.

Linkin Park Appears to Tease 2025 World Tour: See the Banner
Source: BillBoard

The ongoing chart success of From Zero isn’t just a testament to Linkin Park’s storied past but also a beacon for their future. Emily Armstrong’s powerful vocals bring a fresh energy, complementing the band’s signature blend of emotional lyrics and dynamic instrumentation. Fans have embraced the album as a homage to Bennington’s legacy while celebrating the band’s evolution.

With From Zero, Linkin Park proves they’re not just a band that survives adversity—they thrive on it. The album is a reminder of the enduring power of music to heal, unite, and inspire, even in the face of profound loss. As the band continues to climb the charts, one thing is clear: Linkin Park is writing the next chapter of their story, and it’s one for the history books.

Stay tuned to Brandsynario for the latest news and updates

Top 5 Winter Trends For 2024

winter fashion trends

As the seasons change, it’s time for new trends and collections to emerge in the fashion industry. The summer stock to be packed up and shelved or put up for ‘half off’ in stores. But what’s more exciting is the fall collection each brand is putting out, featuring the trendiest clothes for the season. If you’re looking for a guide to tell you what to pick out from these stores, you have come to the right place. Here are the top 5 trends for the 2024 winter.

1. Bomber Jackets Are Back This Winter

Though the bomber jacket era ended in 2018, it seems they are back cooler than ever. Whether it’s a quilted bomber for extra warmth or a varsity bomber jacket with random numbers on the back, there’s a style to suit every taste. Which makes this trend all the more versatile.

bomber jackets this winter

2. Chic Knitwear Co-ords

Knitted co-ord sets are taking centre stage as the cosiest, most comfortable, and stylish winter option. These matching tops and bottoms are perfect for everything from lounging at home to running errands in style or a night out with your friends. To wear them best, try to look for warm neutral tones to match the seasonal vibe and size up to be trendier.

knitted co ord for winter

3. Oversized Scarfs Make a Comeback

Think bigger and fluffier when buying scarves this season because oversized scarves are all the rage this season. These cosy giants add texture and dimension to any outfit. Opt for scarves that have chunky knits, plaid patterns, and bold colours that make a statement. Drape them over your shoulder, or wrap them snugly around your neck for an effortlessly chic winter look.warm scarf winterOversized Merino Scarf winter

4. Uggs Return This Winter

They’ve been a staple for years, for their comfort, warmth and ease. The Uggs trend has returned very recently. With new designs and colours, they are back in trend this winter, and hopefully for good. They are comfy, and chic and are available in neutral colours that go with pretty much anything.

The Ultimate UGG Boots Style & Care Guide in winters

5. Leather Everywhere

Leather has always dominated winter fashion. Be it through jackets, pants, skirts, or even dresses. However, the twist this winter has been rich tones like chocolate brown and deep burgundy reds. The durability and timelessness of leather make it a worthwhile investment for the season and every other winter to come.Rock Music Chocolate Brown Vegan Leather Leggings for winter

winter fashion

This year winter fashion seems to be shaped with cosy couture that is comfortable and effortlessly stylish. These trends will ensure that you look your best and feel your best too!

Stay tuned to Brandsynario for more news and information

Momal Sheikh Shocks Everyone by Travelling at 8 Months Pregnant

Momal was accompanied by her mother in New York, and 15 days before her delivery, her husband Nadir visited her.

Momal Sheikh is now more than just the daughter of renowned actor Javed Sheikh. She’s made quite a big name for herself. She recently appeared on the podcast What MomSense? hosted by Zara Noor Abbas. The podcast emphasises the unique as well as diverse journey of motherhood.

It provides celebrities and moms with an opportunity to share their experiences and challenges along with the emotional rollercoaster that turning into a mother brings. What MomSense? is one brilliant initiative taken by Zara Noor Abbas. This would provide mothers, particularly those in the entertainment industry, with an open space to share their experiences.

A Bold Decision During Pregnancy

In her interview, Momal shagged fans with her bold decision to travel when she was eight months pregnant. She told her story of staying in the United States for most parts of her pregnancy.

Read more: Momal Sheikh Shares How Mopping Floors Led Her To Fame

Initially, Momal was accompanied by her mother in New York, and 15 days before her delivery, her husband Nadir visited her. However, a situation arose when her mother needed to travel to Dallas, and instead of staying behind, Momal chose to accompany her.

“I was due to deliver in New York, and everything was planned. But my mom had to leave for Dallas, and I didn’t want to stay alone,” said Momal. “So, I decided to travel with her, even though I was about to deliver in a month.”

Doctor’s Advice and Travel Dilemma

While doctors in Pakistan ask pregnant women not to move around during the eighth month of pregnancy, Momal was permitted by a U.S. doctor to travel by road with a restriction on air travel due to air pressure. Meanwhile, her husband opposed travelling back, and she had to go all the way to Dallas to deliver her son, now named Ibrahim. Her mother supported her thoroughly during the entire travel time.

Returning to Pakistan

Although she was still abroad, Momal remembers the care given by her mother and the help she got then. But she also said, “I missed the care that I would have gotten in Pakistan.” After delivering her baby, she went back to Pakistan, revealing the wonderful experience to her fans. Her story helped the audience gain admiration for her strength and the strong bond of a mother.

Stay tuned to Brandsynario for more news and updates.

Are Gen Z Better at Work-Life Balance?

Gen Z Work Life Balance

Gen Z is emerging to be a strong advocate for a better work-life balance, although they’ve just entered the work field. They are pushing for a healthier, more sustainable approach to work. In contrast to the previous generations, they are putting mental health and leisure time first and rejecting conventional ideas of long hours, work, work and work.

Gen Z Advocates for Work-Life Balance

Hate them or love them, Gen Z is actively reshaping how we think about work, career goals, and personal well-being. They are the first generation to grow up in a world of rapid technological change, social media, and an increased awareness of mental health, as well as the analogue lifestyle. They’ve seen the best of both worlds, which has led them to seek a healthier, more sustainable approach to their professional and personal life.

Redefining Work-Life Balance: Evolution and Priorities

The Rise of Work-Life Balance

Previous generations, such as the Baby Boomers and Millennials, thought that working overtime and burning themselves out indicated that they were not only professionally successful but they were also a great employee if they worked more than everyone else. However, Gen Z is approaching work from a very different perspective. They are promoting a well-rounded strategy that enables them to have a fulfilling personal life in addition to professional success.

This thinking or perspective has changed due to the mental health crisis that has gained more attention in recent years, as well as learning from their parents that over-working themselves would not be really rewarded in the long run. Studies show that compared to earlier generations, Gen Z is more likely to report mental health issues like anxiety, depression, and burnout, they’ve made stress management, mental health, and self-care a top priority.

Read More: https://www.brandsynario.com/how-gen-z-is-shaping-modern-marketing-through-social-media-habits/

Speaking Up

This generation is vocal and hands-on about the need for employers to offer more remote work opportunities, flexible schedules, and supportive work environments that allow them to grow both professionally and personally. They really understand the value of time, self and technology, seeking a balance that motivates them to be productive without sacrificing their well-being and personal time.

Mental Health and Well-being

Previous generations who truly believed in the slogan ‘work comes first.’ And that’s what they did, neglecting themselves, their families, and most importantly their health; both mental and physical health. Mental health is another critical aspect of the work-life balance debate for Gen Z. They’re vocal about mental health support and the importance of stress, burnout, and emotional exhaustion, unlike the older generation that took everything that they got.

Work Life Balance and Mental Burnouts - Why it is Important to Change the Culture in Pakistan

Change in Pakistan: Slow but Steady

Many of the biggest, most successful companies in Pakistan, are scrambling to change their company cultures to appeal to their new batch of interns or associates. Some of whom are demanding shorter hours, four-day work weeks and strong commitments to paperless and sustainable environments.

They prefer changing jobs frequently to job stability and have a desire to share assets and own less rather than aspire to the traditional goal of owning a house and luxury goods.

Salman Shahid, founder of the Pakistani company ‘Gray Matter Global’, expresses that the new generation of workers in Pakistan is still looking for conventional jobs, instead of pursuing their entrepreneurial ventures. However, he asserts, that the degrading economic conditions are forcing the youth to look for other sources of income. Shahid says that the verdict of becoming ‘your own boss’ started as a joke, but it is now becoming a reality. Young people prefer internships and freelancing because of the flexibility in working hours and reducing their travel expenses due to working from home and with relatively good pay.

 

Mikaal Zulfiqar’s Musical Dream: Rocking the Stage with Ali Azmat

Mikaal frankly declared, "Before I became an actor, I wanted to be a singer." He expressed how his career wasn't planned.

Mikaal Zulfiqar is currently making it big with his powerful performance in the drama Dil-e-Nadaan. Alongside Amar Khan, Mikaal has impressed viewers with his acting as a lead character. He came on the ‘After Hours’ show with Ushna Shah and shared his journey and dreams with the audience, including his lesser-known desire of getting into singing.

From Dreams of Music to the Spotlight

During the interview, Mikaal frankly declared, “Before I became an actor, I wanted to be a singer.” He expressed how his career wasn’t planned; he started as a model and then worked his way into acting and gained immense popularity. However, his musical career was restrained due to the degradation of Pakistan’s music in the late 2000s.

Read more: The New it Couple in Town: Sheheryar Munawar & Maheen Siddiqui

According to Mikaal, between 2007 and 2009, the industry was transitioning from traditional platforms to digital media, which made it challenging for most aspiring musicians like him.

Living the Dream

Though Mikaal never became a full-time musician, he found his dream fulfilled in a shocking yet fortunate turn of events. He enthusiastically recalls the time he performed live alongside the ultimate Pakistani rockstar, Ali Azmat and vividly remembered. “I have been fortunate enough for all of that,” he claimed. However, there is something about singing live that appeals to him, though he prefers it more with a guitar.

A Love for Music Lives On

Mikaal Zulfiqar’s journey showcases how dreams can take different forms. While acting has become his primary career, his love for music remains alive. His story serves as a reminder to embrace opportunities and adapt to life’s transitions.

Stay tuned to Brandsynario for more news and updates.

Events You Cannot Miss in December 2024

events in december

As the year ends, December is shaping up to be an exciting month full of events across Pakistan. It seems December promises to keep spirits high with celebrations and occasions catering to all interests. Whether you’re looking forward to a good concert during the month or a wellness retreat, there is something for everyone. Here are some of the most looked-forward-to events happening across Pakistan this December!

1. Karachi Wellness Festival | Karachi

Karachi Wellness Festival is everything you need to unwind from a busy, full, and chaotic year. This retreat can be the perfect opportunity to relax with family and friends and go into 2025 with refreshed energy and a positive mindset. The retreat is happening on November 30th and December 1st, and a standard ticket costs just 1200 rupees.

Read More: Make This Shaadi Season Unforgettable: Celebrate In Style And Enjoy Grand Savings With Daraz 11.11’s Festive Extravaganza!

2. Prism Fest 24 | Karachi

If wellness retreats aren’t for you, no problem, because Karachi is offering the perfect alternative. A raging concert featuring the top names of Pakistan’s music industry. If your year has passed by without any memorable musical experiences, this is your chance to change that and get yourself tickets to this music fest. The concert features Young Stunners, Faris Shafi, Hasan Raheem, DJ Talha, and more!

3. Kaur – A Musical Play | Lahore

Baeyyet presents “K A U R”, an enchanting Punjabi musical Broadway set in 1988 Amritsar. This captivating production brings together musical theatre’s beauty with Punjabi culture’s richness. Expect a breathtaking mix of traditional and modern music, dynamic choreography, and heartfelt storytelling. Directed by Fatima Amjed, will be performed from December 20th to 22nd. The very talented Zara Shahjahan designed the costumes for the play, and the standard ticket is 3,200 rupees.

4. Alif – Song And Print Exhibition | Lahore

Though the Biennale has come to an end, the Alif Exhibition is in honour of the talented musical artist Farhad Humayun. Alif is an experience like no other, where you get to experience sound and its inspired visuals simultaneously. The exhibition is open till the 6th of December and is open to all.

December is set to be a month to remember and enjoy to the fullest. You’ll never get to relive 2024 again, might as well make the best memories while you can!

Stay tuned to Brandsynario for more news and information

Mathira Breaks Silence on Fake Edits: “Stop Misusing My Name and Photos”

Mathira took to X (formerly Twitter) to voice her distress over it. "People are misusing my name and my photoshoot pictures and adding fake stuff.

Mathira Mohammad is also one of the most popular Pakistani TV hosts and influencers. She is also a vocal advocate for women’s rights and education. She advocates for women’s better empowerment and supports them in their fight for equality. However, the recent controversy over her reveals another darker side: the misuse of social media.

Controversial Fake Videos Circulate Online

A huge social media controversy claimed that a private video of Mathira was leaking online. The latest antics are said to have followed the same pattern as those of other personalities, including Pakistani TikTok star Imsha Rehman and Indonesian e-sports player Lydia Onic. Several explicit clips have reportedly emerged showing Mathira in compromising situations, but all of them remain unverified and highly dubious.

 

View this post on Instagram

 

A post shared by Mathira M (@real_mathira)

Mathira’s Fiery Response

Mathira took to X (formerly Twitter) to voice her distress. “People are misusing my name and photoshoot pictures and adding fake stuff. Please have shame! Keep me out of this trashy nonsense.” Her statement epitomizes frustration in being a victim of manipulated and faked content that can big time cause damage to the reputation and mental setup of any person in public life.

Read more: Mathira Opens Up About Living With ADHD

Deepfake Concerns and Impact on Influencers

Earlier, TikTok star Imsha Rehman had also faced public backlash over the same incident that forced her to temporarily suspend all her social media accounts. A similar case happened with another social media personality, Minahil Malik, who had to take legal action against them while declaring such fake content should be reported to the FIA.

The Need for Responsible Social Media Use

Misusing someone’s name through fake edits can cause extreme emotional suffering, compelling the victims to push towards depression or even carry out suicidal tendencies. It is very important that people take responsible exercises on social media and do not circulate unverified data that can affect the lives of others.

Stay tuned to Brandsynario for more news and updates.

Areeba Habib’s Bold Shift from Modelling to Acting

Areeba further said she has shifted her complete focus to acting. "Turning back into a model is no longer my aim.

Areeba Habib recently opened up about her journey in an interview with Ushna Shah on the After Hours show in the first week of November. Talking to the talented star, who first made it big as one of the top models, she spoke about switching from the runway to the small screen.

She revealed the challenges she experienced in her past and reasons for making such bold moves in abandoning a burgeoning career in modelling for acting.

Watch here;

From Modelling to Acting: How It All Started

Areeba Habib started as a model and worked with top designers like Deepak Perwani and Maheen Khan. She credited Frieha Altaf for bringing her into the modelling world, during the interview with Ushna Shah. “Frieha Altaf was the one who brought me into this industry.”

She then talked about switching from modelling to acting, attributing it to Salman Iqbal, the CEO of ARY Digital. Areeba’s first drama appearance was in ‘Koi Chaand Rakh’ opposite Imran Abbas and Ayeza Khan, where she played a highly negative character. She says, “The role was hated by the audience, and I was subjected to a lot of abuse and criticism for it, but it was fun playing the negative character.” She has stated that she wants to keep going with such acting challenges in future as well.

Embracing a New Path in Acting

Areeba further said she has shifted her complete focus to acting. “Turning back into a model is no longer my aim,” she said. She further added that in the contemporary roles where she portrays characters of being a daughter-in-law or any other, people have loved to see her in those characters.

Read more: “The guy seems unfit” – Netizens Can’t Stop Criticizing Areeba Habib’s Husband

Recalling the reactions, she said, “If I were to turn into a model again, the public would comment on my dress and choices too just like they commented on negative roles.” Despite all these, Areeba received accolades for her drama Jalan, in which Minal Khan and Emmad Irfani were seen on-screen.

Areeba is a great example of how a well-entrenched model transitioned into an actress with unstoppable vigour reminds us of her willingness to take risks and adapt as she showed herself ready for any challenge that the entertainment industry could bring her way.

Stay tuned to Brandsynario for the latest news and updates.

Winter Fashion Trend Incoming: Knitted Co-ord Sets

knitted co-ords

Knitted Co-ord sets are making waves in the fashion industry as one of the most standout trends this year! It blends style, comfort, and practicality but most importantly it carries the ‘old money’ aesthetic that has been super popular in 2024. These chic matching sets feature a perfectly coordinated top and bottom. They’ve become closet staples for those looking to stay trendy with minimal effort. Whether you plan on going out for coffee, heading to the office, or lounging at home, knitted co-ords are here to simplify your outfit planning.

What makes this trend so appealing is its versatility. Cozy knit fabric, usually in soft earthy tones, is perfect for layering during the chilly season. These co-ords make you look put together without the sacrifice of comfort. This is primarily why they’re gaining so much love from fashion enthusiasts and busy professionals alike.

This trend is not just about convenience; it’s about making a statement. These come under the category of elevated basics, simply turning winter wear into something luxurious and refined. If you’re looking for exactly this for your winter wardrobe, here are three sites to check out:

1) Outfitters

Known for being always trendy, Outfitters offers a range of knitted co-ord sets. Their collection balances comfort with modern aesthetics, making them a go-to for everyday and casual wear. Outfitters comes out with the latest collections each season, bringing a variety of trends into Pakistan.

2) Ananas 

Ananas is an online platform, dedicated to meeting your comfort needs while keeping you in style. This online platform offers the perfect co-ords. For those who love shopping online, Ananas is truly the perfect destination. Their selection features stylish, high-quality knitwear which is ideal for the colder months.

co-ord set

3) Rising

Rising is yet another online platform featuring the trendiest clothes of the season. It’s a hidden gem for fashion enthusiasts looking to follow every trend while staying on a budget. they boast a curated choice of co-ords available in different colour options.

As the days grow colder, knitted co-ord sets invite you to stay warm and fashionable, proving that you can have the best of both worlds. Whether you prefer a classic neutral palette or something more daring, there’s a knitted co-ord set that’s perfect for you. Enjoy the embrace of this trend this winter, and transform your closet into comfortably chic.

Stay tuned to Brandsynario for more news and updates.

“I’ve Broken Many Hearts,” Hamza Ali Abbasi Reveals

Hamza reacted to the public perception by acknowledging that indeed his marriage looked abrupt.

Hamza Ali Abbasi, an all-time favourite in the Pakistani show-biz industry opened up about his love and life journey. He has been known for his amazing performances and strong opinions. The Mann Mayal lead, let people in on some intimate details about his earlier years, sharing how he has transformed.

In the interview, Amna Isani asked about his life choices, including that sudden marriage decision that left fans and the entertainment industry confused, shocked and intrigued.

Watch here;

A Sudden Marriage that Left Everyone Wondering

During the honest conversation, Amna Isani inquired Hamza: “You were, after all, one of the most eligible bachelors of the industry; good-looking, eloquent and handsome—and in the eyes of many admired. Your sudden marriage took everyone by surprise. How did that happen?”

Hamza reacted to the public perception by acknowledging that indeed his marriage looked abrupt. Still, he said to himself it was part of a long journey of self-reflection and further discovery in terms of spirituality. He said, “I was 80% Muslim in 2017 but I felt like I was not perfect in a few parameters. But by the end of 2018, I came to realise that I had to accept my faith thoroughly, and to do that, meant getting rid of anything unhelpful in life for after death.”

Letting Go and Finding Purpose

This big change in life altered every little detail in his life, even past relationships. “I was a huge failure in love. I had the worst experiences and many regrets as I was not as mature as I thought I was. A lot of broken hearts, mostly my fault and I am still ashamed of that. I tried my best to apologise to those I hurt.”

He confessed that though he was upfront and a straightforward person, he hurt people many times without intending it. But on his journey to the spiritual path, he prayed intently for a change in his destiny. “I prayed to Allah,” he said, “I have never loved anyone properly. Please give me love and marriage with a good person, I leave everything in Your hands.”

Meeting Naimal and the Start of a New Chapter

Hamza found Naimal Khawar as an answer to his prayers and in the most unexpected way. Speaking about the moment, he elucidates, “It seemed as if my fate led me straight to Naimal. I fell deeply in love with her, and it was beyond my control, this happened without a plan.”

A Successful Partnership Built on Love and Respect

“I was content with the fact that I was marrying Naimal. It’s six years since we started living together, and life has only gotten better. I knew I ended up with the right person,” briefed Hamza, his gratitude and love shining in his eyes. He feels his relationship has been a source of strength and joy for him, and now it proves his choice to be guided by faith and love.

Read more: Hamza Ali Abbasi Shares His Views On Four Marriages

A Changed Man with No Regrets

Hamza Ali Abbasi’s transformation from an admitted heartbreaker to a serious husband and a pious Muslim has inspired several hearts. Truly, his journey is testimony to the strength of self-reflection, growth, and seeking a higher power.

“I have no regrets now,” he said. “I’m at peace knowing I made the right choices, and I’m grateful every day for the life I have with Naimal.”

Sharing his story, Hamza Ali Abbasi provided a glimpse into his personal life and troubles overcame in taking him to the person he is today – changing and grateful for where he is.

Stay tuned to Brandsynario for more news and updates.

90s Nostalgia: The Most Memorable Ads from the Decade

Source: Brandsynario

The 1990s were a golden age for advertising in Pakistan, with commercials blending creativity, emotional appeal, and catchy music to dominate television. These ads not only sold products but also defined the era, leaving behind memories that still evoke nostalgia today.

Pepsi: Naye Pakistan Ka Pepsi

This Pepsi ad epitomised the youthful energy of the 90s. Featuring prominent Pakistani cricketers, such as Wasim Akram and Waqar Younis, alongside pop icons like Vital Signs, the ad’s lively jingle resonated with the spirit of optimism in a changing Pakistan. It celebrated ambition and national pride, making Pepsi a must-have for every gathering.

Different Pepsi Commercials and Posters - XciteFun.net
Source: Xcite

Surf Excel: Daag Toh Achay Hotay Hain

Though the tagline evolved later, Surf’s 90s ads laid the foundation for rethinking stains. Featuring relatable Pakistani mothers proudly removing tough stains, these commercials emphasised the emotional bonds between children and parents. The ads creatively positioned Surf as the solution to messy but adventurous childhoods.

The "Daag Acche Hai" campaign played a vital role in transforming the fortunes of Surf Excel.
Source: Linkedin

Close-Up: Kya Aap Close-Up Karte Hain?

Close-Up transformed toothpaste advertising by focusing on confidence and interpersonal connections. The campaign revolved around vibrant, happy individuals using the product to express themselves freely. The tagline became a conversational catchphrase, encouraging a focus on boldness and bright smiles, which stood out in a conservative era.

Habib Oil: Maan Ka Pyar

Habib Oil ads focused on family values, particularly emphasising the mother’s love when preparing meals. These commercials featured warm, heartfelt depictions of everyday life, connecting deeply with Pakistani families and reinforcing the importance of health and togetherness.

HABIB COOKING OIL TV AD 2015
Source: Youtube

Milo: Milo Ka Champion

Milo’s commercials inspired children to see themselves as champions, no matter their interests or skills. By showcasing kids excelling in various sports, the ads positioned Milo as the go-to energy drink for active youngsters, promoting a healthy and confident lifestyle.

Tarang Milk: Vibrant Visuals

Although this trend matured towards the late 90s, Tarang’s bold campaigns brought a splash of Bollywood-style grandeur to Pakistani ads. With vivid colours, dramatic music, and high-energy sequences, the brand redefined how everyday products like milk were marketed.

The Legacy

These 90s ads didn’t just sell products—they reflected the era’s values and aspirations. Their clever use of storytelling, jingles, and emotional appeal made them timeless. Revisiting these ads today feels like opening a time capsule, offering a glimpse into a more optimistic, simpler time in Pakistani media and culture.

Stay tuned to Bradsynario for the latest news and updates

Lahore Smog and it’s Future Implications

Source: Daily Ashraf

Lahore, once renowned for its vibrant culture, is now infamous as one of the world’s most polluted cities. This November, its Air Quality Index (AQI) soared to a hazardous 700, well beyond the “hazardous” threshold of 300, posing severe health risks. Schools have implemented new timings, cancelled outdoor activities, and moved assemblies indoors to safeguard children. Yet, these measures offer only temporary relief from a problem that endangers millions.

The Toll on Health and Environment

The smog crisis primarily results from vehicle emissions, industrial pollution, and crop residue burning. Experts warn that prolonged exposure can lead to respiratory diseases, cardiovascular issues, and reduced life expectancy. For children and the elderly, the risk is even higher. A 2022 study revealed that over 128,000 Pakistanis die annually from air pollution-related causes, with urban centres like Lahore bearing the brunt of it.

Lockdown in Lahore and Multan as govt declares 'all-out war' against smog - Pakistan - Dunya News
Source: Photonews

Other Cities at Risk

While Lahore dominates the headlines, other cities like Faisalabad and Karachi are also grappling with deteriorating air quality. Faisalabad frequently features among the world’s most polluted cities, and Karachi’s industrial zones contribute to poor air conditions. Without comprehensive action, the problem threatens to engulf the entire nation.

The smog crisis highlights broader failures in environmental governance. Farmers lack affordable alternatives to stubble burning, while public transportation remains underdeveloped. Cities like New Delhi, which are facing similar issues, have initiated collaborative approaches like subsidising eco-friendly machinery and investing in renewable energy. However, Pakistan’s steps—like Anti-Smog Squads—remain piecemeal.

Hope for the Future

In order to secure a cleaner future for coming generations, Pakistan must prioritise green energy, stringent industrial regulations, and public awareness campaigns. Tree plantation initiatives, such as the urban forests in Karachi, offer hope but require scaling across the country. Regional cooperation with neighbouring nations could help tackle cross-border pollution, emphasising shared technology and resources.

Pakistan's smog is visible from space. This activist is 'frustrated' but won't give up : Goats and Soda : NPR
Source: NPR

The smog that is choking Lahore and other cities is more than a seasonal inconvenience—it’s a clarion call for urgent, sustainable reforms. Without decisive action, future generations may inherit not the vibrant culture of Punjab but an environment unfit for human habitation.

Stay tuned to Brandsynario for the latest news and updates

Aaqib Javed Appointed Pakistan Head Coach For Champions Trophy 2025

aaqib-javed-pcb-pakistan-head-coach-champions-trophy

The Pakistan Cricket Board (PCB) has made a bold move by appointing former fast bowler Aaqib Javed as the interim head coach of the Pakistan men’s cricket team. His tenure will stretch all the way to the ICC Champions Trophy 2025, giving the former pacer a chance to leave his mark on one of cricket’s most competitive tournaments.

For Aaqib, this isn’t uncharted territory. His coaching resume is impressive, and his love for the game is evident in the success stories he’s been a part of. But will this seasoned campaigner bring the spark Pakistan needs?

Read More: SCG Museum Adds Mohammad Rizwan’s Gloves And Shirt To Collection

Aaqib Javed’s Coaching Experience

Aaqib Javed is no stranger to Pakistan cricket. Fans remember him not just for his fiery bowling spells but also for his contributions as a coach. He was part of the coaching setup when Pakistan clinched the ICC T20 World Cup in 2009—a memory etched in every fan’s heart.

But his achievements don’t stop there. He played a vital role in leading the Pakistan U-19 side to a World Cup win in 2004. And let’s not forget his time with the UAE team, where he helped them earn ODI status and qualify for the ICC World Cup 2015.

Earlier this year, he also worked with the Sri Lanka men’s team as their bowling coach. This extensive coaching background gives Aaqib a unique edge. He knows how to handle pressure, develop young talent, and build a winning team—a combination Pakistan desperately needs heading into the Champions Trophy.

While Aaqib’s role is labeled “interim,” it’s far from a stopgap measure. His responsibilities don’t just end with coaching the team. He’ll also continue serving as a senior member of the National Selection Committee, giving him significant influence over team dynamics.

In the meantime, the PCB will be searching for a permanent white-ball head coach, aiming to finalize the appointment post-Champions Trophy. This leaves Aaqib in an interesting position. If he can deliver results, who’s to say he won’t be the front-runner for the permanent role?

The Road Ahead

Pakistan’s schedule is packed, and Aaqib has no time to ease into his new role. The team is gearing up for a busy winter, with white-ball series against Zimbabwe and South Africa in November and December.

Read More: What’s at Stake for Pakistan Football? Understanding the PSB-PFF Conflict

Then comes the big test—a triangular series involving New Zealand and South Africa right before the Champions Trophy.

And let’s not forget that Aaqib’s journey won’t be a walk in the park. He inherits a team with unresolved questions. The resignation of Gary Kirsten left a void in the white-ball coaching department. Meanwhile, Jason Gillespie’s role as the red-ball coach is under scrutiny due to strained relations with the PCB.

As Aaqib steps in, he’ll have to navigate these complexities while focusing on the bigger picture—helping Pakistan dominate in the Champions Trophy and beyond.

Stay tuned to Brandsynario for the latest news and updates.

IDEAS Expo 2024: The International Defence Exhibition and Seminar

Source: Pak2news

The International Defence Exhibition and Seminar (IDEAS) 2024 will take place at the Karachi Expo Center from November 19 to 22. Organised by Pakistan’s Defence Export Promotion Organisation under the Ministry of Defence and Defence Production, this famous event has become a cornerstone for showcasing Pakistan’s defence capabilities while building global collaborations.

What to Expect at IDEAS 2024

The 12th edition of IDEAS will feature cutting-edge technologies, including advanced weaponry, vehicles, and defence systems, alongside traditional arms. This year’s event will also integrate innovative AI-powered chatbots developed by Pakistani universities to assist visitors and delegates—a first for the exhibition. In addition to the exhibits, live demonstrations and international seminars will allow attendees to explore advancements in defence production and exchange ideas on strategic collaborations.

IDEAS 2024 to begin on 19th - Pakistan - Business Recorder
Source: BR

IDEAS has consistently drawn a global audience, including government officials, diplomats, defence analysts, and international media representatives. By fostering partnerships and promoting exports, the event serves as a strategic platform for Pakistan to enhance its defence production and meet the needs of its tri-services​

Promotional Campaigns and Global Outreach

IDEAS 2024 is being actively promoted through various channels, including Pakistan International Airlines (PIA), which has branded its aircraft with the event’s logo. This campaign highlights the government’s emphasis on making IDEAS a significant milestone for the country’s defence sector. Additionally, the event is supported by the Special Investment Facilitation Council, solidifying its role in driving innovation and investment in Pakistan’s defence industry.

Strengthening Pakistan’s Defence Industry

Since its inception in the year 2000, IDEAS has become a symbol of Pakistan’s efforts to boost domestic defence manufacturing. Over the years, it has welcomed international delegations, facilitating trade and collaboration. This year, IDEAS aims to solidify Pakistan’s position in the global defence market by showcasing locally produced equipment alongside products from major international defence companies.

IDEAS 2022 to focus on technology exchange in defence sector
Source: Nutech

IDEAS Expo 2024 promises to be a pivotal event for Pakistan’s defence sector, bridging local and global innovations. As Pakistan aims to expand its defence exports and partnerships, IDEAS is a testament to its evolving capabilities and strategic ambitions.

Stay tuned to Brandsynario for the latest news and updates