Samsung & Starbucks Collaboration Is Gaining Quite The Attention

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Jun 29, 2022

samsung starbucks collaboration — Image Source: Verge

Samsung is known for its crazy collaborations with other places and this time it’s the least expected place: Starbucks! The coffee-churning, every white person’s dream place has partnered with the tech geniuses to create funky covers and a Buds case that we can not get over. Are you excited to see them? Well, we’re more than excited to show them to you.

Why The Collab?

There isn’t a particular reason behind the collab. It appears Samsung likes to shake things up from time to time and this is just one of those bouts. If you remember, last it was the collaboration with Pokemon that made the headlines.

Now Starbucks isn’t a place to go to when you’re craving actually good coffee but Starbucks logo and merch has still got it. This latest collab is genuinely covetable for many, here’s why.

The Collaboration

The collaboration between the two includes branded cases for Galaxy s22 lineup and also two types of cases for the Galaxy buds. One of them is dark green with the Starbucks logo on it which is kind of meh. However, the other one is the cutest thing ever. They’ve made a small tiny white mug out of the buds case with a Starbucks logo on the front and the perfect latte art on top.

How. adorable. is. this? Can you fathom this? We can not either. Unfortunately, all good things like these ones are only available in South Korea. The price hasn’t been revealed as of yet but we have a feeling it’s going to cost a lot to have this collaboration in your hands.

Is It Impractical?

Who said cute things were not impractical? But jokes aside, the mug definitely is impractical. If previously the case could fit inside your jean pockets with force or you could put it inside a small bag or a clutch, this one will definitely not. However, someone pointed out on the internet that if you’re a big bag person, this will help.

Why? Because most people treat their big bags like a blackhole. Keep putting stuff inside and then it gets lost. So in case you’re like that, if you put this mug inside it will never get lost. You will always be able to find it!

Stay tuned to Brandsynario for the latest news and updates.

3 Low Carb Recipes That Are Worth Trying

By

Esha Azhar

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Jun 29, 2022

low carb recipes — Image Source: Pinterest

Are you looking to be healthy this summer? Here are three low-carb meals that are simple and tasty. They’ll leave you satisfied and will help you control your carb cravings.

Cauliflower mac and cheese

3 Low Carb Recipes That Are Worth Trying — Image Source: Damn Delicious

Mac & cheese is a favorite, but it’s not the best pick for a low-carb meal. However, cauliflower is an excellent replacement for macaroni. Even though the flavor is different, it will satisfy you and leave you wanting more of this nutritious, low carb dish.

INGREDIENTS

200g macaroni
1/2 (about 680g) cauliflower, cut into small florets
20g butter, chopped
1 large onion, finely chopped
1 1/2 tablespoons plain flour
1 1/2 cups (375ml) milk
1 cup (100g) coarsely grated cheddar cheese
1/2 cup (70g) sliced pickled jalapeños
1/4 cup (20g) breadcrumbs
1/4 cup (20g) grated parmesan

METHOD

Preheat the oven to 200°C (180°C fan-forced). Cook the macaroni in plenty of boiling salted water for 2 minutes less than it says on the packet, adding the cauliflower for the last 4 minutes of cooking. Drain and transfer to a large bowl.

While the pasta cooks, melt the butter in a saucepan over medium heat. Add the onion and cook, stirring, for 3 minutes or until soft. Stir in the flour for 1 minute or until the mixture bubbles. Remove the pan from the heat and gradually whisk in the milk until smooth. Return to medium heat and simmer, stirring, for 2 minutes or until the mixture boils and thickens. Stir in the cheese until it melts. Season with sea salt and freshly ground black pepper.
Stir the sauce through the pasta and cauliflower, then spoon the mixture into a large baking dish or six individual dishes. Scatter the jalapeños on top. Combine the breadcrumbs and parmesan in a bowl, then scatter over the top as well. Bake for 30 minutes or until the top is golden and crisp.
Zucchini noodles

Zucchini is a wonderful replacement for noodles. It tastes fresh and gives you the impression that you are eating genuine noodles. If you reside in Karachi and have visited Evergreen Café, you would be familiar with this dish. This recipe tells you how to prepare it on your own.

INGREDIENTS

16 oz. Zucchini noodles
2 tbsp. extra-virgin olive oil
Kosher salt
Freshly ground black pepper
Pinch crushed red pepper flakes
Freshly grated Parmesan, for serving

DIRECTIONS

Preheat oven to 425°. Place noodles on a large baking sheet and toss with oil, salt, pepper, and pinch of red pepper flakes. Roast until tender and golden in spots, 10 minutes.
Serve noodles warm with Parmesan.

Keto Cereal

This cereal is delicious and packed with nutrients that will leave you feeling energized.

INGREDIENTS

Cooking spray
1 cup almonds, chopped
1 cup walnuts, chopped
1 cup unsweetened coconut flakes
1/4 cup sesame seeds
2 tbsp flax seeds
2 tbsp chia seeds
1/2 tsp ground clove
1 1/2 tsp ground cinnamon
1 tsp pure vanilla extract
1/2 tsp salt
1 large egg white
1/4 cup melted coconut oil

DIRECTIONS

Preheat oven to 350° and grease a baking sheet with cooking spray. In a large bowl, mix together almonds, walnuts, coconut flakes, sesame seeds, flax seeds, and chia seeds. Stir in cloves, cinnamon, vanilla, and salt.
Beat egg white until foamy then stir into granola. Add coconut oil and stir until everything is well coated. Pour onto prepared baking sheet and spread into an even layer. Bake for 20 to 25 minutes, or until golden, gently stirring halfway through. Let cool completely.

5 Netflix Shows Based On Zombies That Are Highly Addictive

By

Mehak Zehra

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Jun 29, 2022

Zombie shows have a weird attraction for me. It could be the fact that the human body doesn’t die. Or it could be the character development shown most of the time when someone has to put down a loved-one-turned-zombie. Or it could be the survival tactics the characters have to employ during apocalypse. Whatever the reason be, we love it. So, it is a blessing if you find them in the form of Netflix shows.

Let’s list down a few of those Netflix shows, shall we?

1. Kingdom

A South Korean show, Kingdom became extremely famous even amongst those people who do not like the Korean wave. It has no hint of romance but jealousy and revenge are the foundation of the show making it the most favourite of numerous Pakistanis as well.

2. iZombie

The plot in iZombie defied the markers of what attracts me the most. The show was about how the zombie retained her consciousness and was striving to adapt to the human-zombie lifestyle.

Did she? Or did she lost it? Watch and let us know too!

3. Z Nation

Z Nation is about a band of travellers who meet at different points and now, strive to survive. Just like the Walking Dead, but this one brings a comic touch to the serious story.

4. Sweet Home

Another South Korean show that was a hit in Pakistan as well the moment it got released. Sweet Home is only one season long as of yet and shows the struggle of a boy as he fights the monster in himself.

Others in his group also fight their own monsters all the while fighting the zombie monsters emerging. The most scary part about this one is that people would turn into zombies without being killed first.

5. Van Helsing

What zombies, what vampires, what history, what magic? Let’s pool it all up and do it in a way that everyone loves. Et voila, we have Van Helsing! Not only will you love the main character, Vanessa, but you will also fall for her daughters and how they overcome their personal and supernatural differences to work together.

Give all of these a watch and let us know which one you liked the best. And if you know shows that can qualify for this list, let us know.

Stay tuned to Brandsynario for the latest news and updates!

Standard Chartered Goes Live With RiskNucleus® GRC Solution

By

Web Desk

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Jun 28, 2022

BenchMatrix has successfully facilitated Standard Chartered Bank Pakistan (SCBPL) in the installation and implementation of its RiskNucleus® GRC, with the goal to digitize the Bank’s compliance risk management processes.

The implementation of this comprehensive solution will assist Standard Chartered in holistically managing compliance processes and ensure regulatory compliance. The solution is a well-integrated system that allows risk managers to effectively assess and monitor identified risks and controls within the organization. The solution includes modules for management of regulatory change, risk assessment, regulatory correspondence, review observations and overall consolidated risk calculation, while enabling cross modular linkages and comprehensive functionalities.

Commenting at the occasion Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Pakistan said, “Our unwavering focus on managing risk and continued investment in building controls in an era of digitization and automation has led us to actualize this deployment. We are hopeful that the implementation of this comprehensive yet simplified solution will help the Bank grow its business sustainably, whilst effectively managing compliance processes and regulatory expectations.

On the occasion Taimur Kaleem, CEO of BenchMatrix, Pakistan said, “I would like to congratulate both teams on successful completion of the project. RiskNucleus® GRC will help to reduce the overall cost of compliance, fulfil regulatory requirements and eradicate operational gaps through automation of the Bank’s robust compliance framework.”

RiskNucleus® GRC solution is a web-based, modular fully configurable and integrated application that streamlines the process of Governance, Risk and Compliance, according to the organization’s needs.

BenchMatrix is now one of the leading solution provider for Governance, Risk & Compliance solution, serving almost 60+ clients globally with offices in Canada, KSA, UAE, Bahrain, Kuwait & Pakistan. It implements all its products with efficiency to ensure accelerated deployment timelines, owing to a vastly experienced staff in both, banking operations and project implementations globally.

Bagallery Hosts Pakistan’s Biggest Beauty & Fashion Exhibition In Lahore

By

Web Desk

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Jun 28, 2022

Lahore – 28th June 2022: Bagallery Glam Fest successfully hosted Pakistan’s biggest beauty and fashion exhibition over the course of the weekend, closing on a high note on 25^th and 26^th June 2022 at Lahore Expo Center. The response lived up to what organizers were expecting and the event truly gave visitors a one-of-a-kind, seamless shopping experience.

The highlights of the event were; more than 120,000+ visitors, 1.5Mn+ pictures, stories & videos taken and shared, 500+ brands were available for an amazing shopping experience, 10 fashion shows & 6 makeup classes were attended by the audience, and 500+ influencers & celebrities participated.

Mina Salman, Co-Founder of Bagallery, while addressing to the press said that she is delighted to see the turnover of women that came out of their homes to experience the most instagrammable event held in Lahore and she is happy with the progress made by Bagallery over the past few years with the support of the team, partners, and customers.

Salman Sattar, CEO of Bagallery expressed his views on the successful event: “This is the second event we have successfully organized this year, it’s part of our strategy to ensure sustainable growth as the beauty and fashion leader in Pakistan. Glam Fest Lahore gave us an opportunity to reach out to new customers in Lahore as we expanded our operations this year in the region.”

More than 120,000 attendees came together to attend the event and enjoyed multiple activities such as fashion shows, influencer meet-ups, celebrity interactions, makeup classes, skin consultations, hairstyling, food stalls, and much more along with a smooth shopping experience thus, making this two-day event a success.

What Is Apple’s ‘Complicated’ Product That Is About To Launch?

By

Dr. Rida Qamar

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Jun 28, 2022

Rumour has it that Apple is set to launch a mixed-reality headset in 2023. However, it isn’t the only product set to launch next year.

Apple’s Latest Mystery Device

The headset, reportedly incorporating both virtual and augmented reality environments, will provide a boon to the gaming industry. Apple analyst Ming-Chi Kuo said earlier in the week that we expect the headset announcement in January 2023. Meanwhile, it would be the most complicated product Apple has designed yet.

Apple CEO Tim Cook has been vocal in his excitement about AR. Earlier this week, he explained that the tech industry is still in the “very early innings” of this technology’s possibilities.

“I couldn’t be more excited about the opportunities we’ve seen in this space, and sort of stay tuned, and you’ll see what we have to offer,” Cook told China Daily.

The Launch Specifications

According to the reports, Apple’s first mixed-reality headset may have something in common with the company’s latest MacBook Air and MacBook Pro. The headset, which is just one piece in a deluge of products, is rumoured to be unveiled next year. It could sport the company’s flagship M2 processor, according to Mark Gurman’s Sunday newsletter for Bloomberg.

The M2, unveiled in June alongside the new MacBook Air and Pro, features redesigned central processing units and a significant memory increase, which would boost the much-rumoured headset over the last M1 chip.

Gurman’s sources also tell him that the headset will pack in 16GB of RAM. Combined with the impressive M2 chip benchmarks, it seems that the device will not be short on performance. For reference, the M2 13-inch MacBook Pro comes in 8GB, 16GB and 24GB RAM configurations.

According to reports, the Apple VR and mixed reality headset are a precursor to Apple Glass. The AR lenses will offer an “optical see-through AR experience,” according to Ming-Chi Kuo.

The Apple VR and mixed reality headsets are expected to be like a typical VR headset. However, several exterior cameras and sensors unlock bonus functionality.

That way, Apple’s VR and mixed reality headset can offer body tracking and incorporate real-world environments in a virtual space. Plus, the Apple VR headset could incorporate a see-through experience that can deliver a form of augmented reality. So, it’s not like the Oculus Quest 2, which is VR-only.

What do you think of Apple’s ‘complicated’ product? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Javed Afridi Claims The MG3 Will Be Under PKR 2 Million

By

Lyza Rashid

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Jun 28, 2022

Javed Afridi is the owner of Pakistani franchise of MG Motors. The name must’ve rung a bell because each time there’s some startling news about the car brand, he is behind it. This time is no different. Now Javed Afridi has just promised Pakistanis something that is making their world go round. A new car under 20 million PKR? No, it isn’t a scam.

What Did He Say?

MG Motors is coming out with a new car. The new car is called MG3 and looks like it is a super minicar. According to the dealership, it offers value, comfort, and most importantly, style. The front of this light hatchback car is the same as all MG cars hence, it even gives the illusion of being an SUV.

However, that’s not why we’re here today. We’re here to talk about the price point of this new upcoming car. Javed Afridi himself just promised that MG3 will be made available in the markets for less than 2 million. That, right there, is big news. The automobile industry in Pakistan right now has become as exclusive as it has become expensive. Will this car break the hold of the others?

About MG3

MG3 has three models: Core, Core with Nav, and Excite. Their price will obviously be differentiated. The color that is being promoted for this upcoming car especially is the Tudor yellow. We have a feeling we’re going to be seeing this bright yellow on the streets a lot.

The core has all the features and functions you’d wish to find in a minicar. From rearview cameras to LED daylights, it comes with super functions. Moreover, it also has a screen system that can get attached to Apple play too. All this in under 2 million? We’re also shocked.

The Price Point

Even Vitz, the famous minicar that many Pakistanis opt for whenever they think of a small car has crossed 2 million. Nowadays, 2 million seems nothing when you go out to buy a car even if it is a minicar.

Therefore, Javed Afridi has strategically priced the latest MG3 at such a price that people will not be able to resist.

Stay tuned to Brandsynario for the latest news and updates.

International Baccalaureate Schools On A Rise In Pakistan

By

Web Desk

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Jun 28, 2022

Founded in 1968, the International Baccalaureate (IB) pioneered a movement of international education and now offers four high-quality, challenging educational programmes to students aged 3-19. The IB currently engages with more than two million students in over 5,500 schools across 160 countries.

Uzma Shujjat, Regional Manager for Pakistan, Iran, and the Nordic region for IB sat with us to discuss the growth of the IB in Pakistan and its uniqueness compared to longstanding educational systems.

“The driving principle behind IB is to create a better world through education. The curriculum is designed specifically to encourage learning through experience, where learners are given a diverse, unique and challenging education that gives them skills that would help them survive in the modern world and also make it a better place to live in,” Uzma shared.

“It is largely agreeable that Pakistan’s current education system fails to create effective connections between literacy and technical and vocational skills, especially in a challenging, digital first 21st century. While students emerge from IB programmes as multilingual thinkers who can comfortably live, work and make a difference in the world. This is the driving principle behind everything that IB World Schools do – education for a better world through communication, collaboration, creativity and critical thinking,” she added.

The IB offers four high-quality and challenging educational programmes, designed to develop well-rounded individuals who can respond to challenges with optimism and an open mind.

Students start with the Primary Years Programme (PYP) from age 3, and advance through the Middle Years Programme (MYP) and choose their own pathway to university or a career through the Diploma Programme (DP) or the Career-related Programme (CP), completing their IB studies at around 19 years of age. Each of the four IB programmes PYP, MYP, DP and CP provides a detailed and developmentally appropriate curriculum or curriculum framework that is broad, balanced, conceptual and connected, to prepare students for higher education and the job market. Currently, 31 IB World Schools offer 48 IB programmes in the country.

IB programmes move beyond examination results, aiming at the holistic development of students, empowering them to take ownership of their own learning and helping them develop future-ready skills to thrive in a modern world. The IB philosophy gives all students the skills and capacity to thrive and learn beyond school.

Moreover, teaching methods cross disciplines so subjects are not taught in isolation. For example, a science subject also incorporates elements of other subjects. Teachers don’t teach in isolation, allowing students to become well-rounded individuals despite what subjects they have taken.

Sharing insight on the program’s rise in Pakistan, Uzma, said, “It is personally encouraging for me to witness an uptake in IB education in the country. There has been a significant growth of the IB World Schools in Pakistan since it was first offered in 1996. In the last six years alone, the number of IB Programmes has more than quadrupled. There are 31 IB World Schools offering 48 IB programmes in the country. While we are currently assisting 16 local schools through the candidacy phase, a procedure to ensure the school is able to handle IB learner requirements, before they can officially start providing IB programmes.”

As per Uzma, the recent decision by the Inter-Board Committee of Chairmen (IBCC) Equivalence Committee to improve the conversion formula for IB students and bring it at par with Cambridge education is a significant milestone. “This development provides IB students equal opportunity to get into local medical and engineering universities, and we expect this to exponentially increase the general interest amongst parents and learners to pursue IB programmes. Overtime, Pakistan will have pupils who are independent learners and critical thinkers. These pupils will excel at any global university and will have the right skillsets to solve some of the problems plaguing the country today.”

The Portrayal Of Toxic Heroes In Pakistani Dramas – Will It Ever Stop?

By

Lyza Rashid

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Jun 28, 2022

toxic hero pakistani drama — Image Source: Hip in Pak

The Pakistani entertainment industry is definitely peaking with several short films coming out, many of whom have also gone to achieve international fame. However, at the core of this development lies the Pakistani TV drama industry that’s responsible for the entertainment and socialization of many. So, shouldn’t these dramas be more responsible and progressive? It appears they aren’t because this toxic hero culture is way too prevalent. Here’s how:

Aye Musht-e-Khaak

Aye Musht-e-Khaak is the latest drama starring Sana Javed and Feroze Khan. It has been the talk of the town for all the wrong reasons. The drama shows Javed as a “sweet” and religious girl who meets Bobby, Feroze, who is a narcissistic man. Bobby believes whoever he will marry will fall head-over-heels in love with him.

The drama, in essence, only shows a toxic man who wants to do a “nikkah” and become “mehram” just to touch the girl. If that isn’t an entitlement, we don’t know what is! Why highlight him as a hero then?

Deewangi

This drama stars Danish Taimoor and he, too, is a toxic hero. The same trope of a wealthy businessman and an unafraid lower-class girl. One scene that is beyond toxic from this drama is when Taimoor buys an entire bus’ ticket so he can travel alone with the girl. How creepy is that? However, the drama chooses to show him as a lover who would go to any lengths for his love.

Prince Charming

This recent short film by Sheheryar Munawar was a great treat. However, it is important to question what the film really wanted to show or change. The film also shows a toxic husband who mistreats his wife clearly going through a mental illness yet he expects her to do all his work. Sure, it doesn’t promote it. However, does it show in some way that these relationships must be condemned? We doubt it.

“He Hurts You Because He Likes You” Must Go

This thinking has long been the norm in our culture. Women are taught that men’s anger is a form of protection. That their harassment is their dedication and commitment. They are taught men’s abuse and toxicity is them fighting all odds to be with them. This thinking has not only bred harassers, abusers, molesters, and rapists but it also breeds women who suffer in silence.

These dramas are in bad taste because they don’t change anything rather, perpetuate the same stereotypes.

Stay tuned to Brandsynario for the latest news and updates.

Honda & Sony Partner Up To Build Electric Vehicles

By

Dr. Rida Qamar

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Jun 28, 2022

Two industry giants, Sony and Honda, announced the creation of Sony Honda Mobility Inc. A new electric vehicle joint venture to begin selling high value-EVs and services for mobility in 2025.

The new joint venture agreement follows an initial announcement by the companies in March. The announcement was made on the company’s respected social media channels that they had begun to explore the formation of an alliance for the joint development and sales of high-value battery-electric values and to provide mobility services.

Sony & Honda Join Hands

The deal followed the launch by Honda last year. During incoming CEO Toshihiro Mibe’s inaugural press conference. The press conference included a series of environmental and safety goals, including targets to achieve carbon neutrality across products and operations—zero auto and motorcycle collision fatalities by 2050. As well as plans to make battery-electric and fuel cell electric vehicles represent 100% of its vehicle sales by 2040.

The venture brings together each company’s expertise and technology capabilities. Including “environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and after-sales service management experience” from Honda. Along with Sony’s “imaging, sensing, telecommunication, network and entertainment technologies.”

Company Ownership

The new company will be led by senior Honda executive Yasuhide Mizuno, who will take on the role of Chairman and CEO, along with Sony EVP Izumi Kawanishi as President and COO.

According to Kenichiro Yoshida, Chairman, President and CEO, Sony Group Corporation,

”Based on our vision to `make the mobility space an emotional one,’ Sony’s initiatives in the mobility business are centred around the three areas of safety, entertainment and adaptability. As we continue learning in these areas, we are excited to have met a partner, Honda, with extensive global achievements and knowledge, and to sign the joint venture agreement between the two companies.”

Senior Honda executive Yasuhide Mizuno in a statement, said,

“We are very excited to sign this joint venture agreement. This represents the start line from which we embark on the major challenge of revolutionising mobility and creating new value. We plan to fully leverage the technological assets the two companies possess in different fields. Including Sony’s sensing technology and Honda’s original mobility development capabilities to realise mobility and services that inspire and excite our customers. By bringing together the expertise of both companies, we aim to lead the way in a new era.”

Stay tuned to Brandsynario for the latest news and updates.

6 Famous Fresh Juice Places In Karachi To Quench Your Thirst

By

Dr. Rida Qamar

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Jun 28, 2022

6 Famous Fresh Juice Places In Karachi To Quench Your Thirst — Image source: pinterest.com

There is nothing better than a glass of fresh juice on a hot, humid day. However, that must not be the only reason why you should indulge in a glass of fresh juice. Fresh juices are packed with soluble fibers, which help in maintaining your gut health. They also contain a rich amount of antioxidants which can be beneficial for your immune system.

So, the next time you want to quench your thirst while you fill up your body with some nutrients by visiting one of these places mentioned below.

1. Tropik

The juice bar has its roots all over the city, including Boat Basin and commercial area Market A. Tropik has a variety of fresh juices on its menu, including seasonal fruits. However, the best product we have tried on the menu is their fresh frozen slush, which tends to give you a brain freeze. The generous quantity with pocket-friendly prices makes it a good option for when you want to indulge a little.

2. Agha Juice

Agha juice corner is one of the most famous juice corners in the city. They have their branches all over K-town. They serve a variety of blends, including smoothies and shakes. However, the best part is their economical prices and home delivery services.

3. Fresh Bar Juices

The fresh bar is located in KAECHS Block 5. Their menu features fresh fruits juices, shakes, smoothies, and much more. However, the menu’s star is their Italian soda which looks nothing less than refreshing and rejuvenating.

4. Master Juice

Master juice is one of the most famous spots for a glass of fresh juice in Karachi. These shops are located in Defence and Khadda market. They offer various flavors, including all the seasonal fruits, which makes it the best option for when you are on a budget.

5. Royal Ice And Spice

The eatery is located at Sindhi Muslim. They serve various fresh flavors, which makes it one of the most sought-after places for Karachiites for decades. However, their juices are one of the most famous on the block.

6. Sherry’s

One of the famous juice bars in Karachi, Sherry’s, is located in DHA Phase IV. They also serve various fresh juices, which are light on the pocket but not on the taste buds.

Which ones have you tried so far? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

These Pakistani Brands Are Cashing In On The Viral ‘Fruit Platter’ Drama

By

Lyza Rashid

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Jun 28, 2022

fruit platter brands — Image Source: News 18

The ‘fruit platter’ of Kylie didn’t know one day it would reach these heights of fame. As we stand, perhaps the fruit platter is the most famous thing Kylie has done as of late. The fruit platter that went viral in Pakistan, thanks to Minal Khan, is now being further utilized by others. This drama has become a marketing ploy for some, this is how:

Avari Towers

Avari Towers is a hotel brand and they found the best opportunity to get their name ahead in the game. Using the trending obsession with fruit platters and breakfast, they made their own post with a twist on it. They put together some of their best fruit platters and made a story for it. They’re telling their customers that they can imagine being transported to another world with this kind of breakfast. Except, it’s available right here for them and they don’t need to travel to US to Kylie for it.

Have a look at their post:

View this post on Instagram

A post shared by Avari Towers (@avari_towers)

Burger King

Burger King is always ahead in this sort of piggyback marketing. It made a post about its usual whoppers and you might be wondering, how do whoppers fit into a breakfast-related thing? Well, they photoshopped some drinks and their whoppers onto the same table on which Kylie’s platter was.

Their post suggests, that if breakfast ponderings are done, maybe we can move onto the whopper? That’s a great deal and as we people say, mauke pe choka mara hai!

Sesky Perfumes

Another brand that knocked it out of the ballpark is Sesky Perfumes. This perfume brand in Pakistan, also saw the opportunity and seized it. They made an ad based on the viral fruit platter also and promoted their ‘fruit burst’ perfume’ with it. Have a look:

View this post on Instagram

A post shared by Sesky (@seskypk)

Truth be told, this is indeed a genius marketing ploy because it is through this that we found out about the perfume brand too! Piggyback marketing is often looked down upon but here’s why it is still so popular: because it always works. There is always a new discovery or there are always greater sales and engagement.

Stay tuned to Brandsynario for the latest news and updates.

Water Scarcity In Pakistan: 5 Solutions To Resolve This Issue

By

Dr. Rida Qamar

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Jun 28, 2022

Water is a natural resource for life. In Pakistan, water resources include underground water reserves and surface water available in streams and dams. With time water scarcity is becoming an undeniably vital issue that establishes one of the most significant difficulties to Pakistan’s advancement.

It is expected that the population of Pakistan is going to reach 263 million in the year 2050. Pakistan needs to put the simple idea into how it will give sufficient water to agricultural business, industry, and human utilization even with quickly diminishing stores. Pakistan is among the countries that can run dry in the near future. To mitigate this issue, Pakistan needs to move forward to construct the dam and water storage plants. However, that’s not the only solution, given that the construction of dams requires time and resources.

Previously UN also highlighted the issue. According to a report issued by the UN, water scarcity is the most immediate threat to the masses. Neil Buhne, UN Humanitarian Coordinator, Pakistan, said in a statement,

“No person in Pakistan, whether from the north with its more than 5,000 glaciers, or from the south with its ‘hyper deserts’, will be immune to this.” which only ascertains the gravity of the situation.

Water scarcity has gained momentum in Pakistan. However, immediate measures still need to be taken by the relevant authorities. Pakistan has the fourth-highest rate of water use in the world, and the depletion of water resources is a massive threat to the country.

Some solutions to the water scarcity problems in Pakistan are mentioned below.

1. Construction Of Reservoirs

While the matter of dam construction has been raised time and again, no significant step has been taken as of yet. The political turmoil related to the construction of dams is quite known. Meanwhile, that is the only plausible solution which can bring about a substantial difference in the water scarcity situation.

2. Rainwater Harvestation

With increasing global warming, the increasing concentration of rain has become a problem for the country. Every year rain brings about flooding in both urban and rural areas. Due to the lack of resources, rainwater harvest action has become a significant issue. A rainwater harvest action system must be installed to store the rainwater for later use.

3. Improves Irrigation System

Improvement in the irrigation system can also help conserve water in large quantities—the lack of appropriate resources and knowledge results in excess water usage by the agribusiness. Using methods like drip irrigation, sprinklers, and basin irrigation can help save the water.

4. Sea Water Desalination

The water scarcity issue can also be resolved in those areas of the country which are closed to sea coasts. Sea water desalination plants can convert seawater to regular water, which can be used for domestic and industrial purposes.

5. Controlled Pumping Of Underground Water

Underground water contributes majorly to the water resources of Pakistan. However, the practice of underground water pump installations at the domestic level is a significant threat to these reserves. Establishing proper rules to minimise the misuse of these resources can also help preserve water.

While the government or the relevant authorities can take these measures, awareness must be raised by the NGOs and organisations to make people understand the urgency of the situation. Individually, it is also imperative to be mindful of water consumption to help prevent water wastage, thus reducing the shortage.

Stay tuned to Brandsynario for the latest news and updates.

Passing Comments & Judgments – When Will It Stop?

By

Mehak Zehra

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Jun 28, 2022

A recent interaction became the point of origin for this personal reflection.

“Have my dark circles become better?”

“I think they have grown darker!”

Validation is what they seek, judgement is what they get

When someone asks you, “Do I look okay?”, what should you say? Should you give a comment that ‘you’ regard as ‘real’ or should you tone it down?

Let’s look at it with an example. Someone you meet daily and that someone who you regard as close to you asks the question, ‘Does my skin look better?’ Now, this question is not in a vacuum. The person did not ask you a general question but a rather specific one; Something centric to the skin. This can very well lead to the assumption that they might have tried a new skin treatment, an organic moisturizer, or a vitamin supplement; point is, they have been making an effort towards their skin. So when they ask what they are obviously looking for is validation. In that case, what should be your answer be?

According to this recent interaction, it was a rather harsh comment. And it was immediately accompanied by the statement that “Oh, I like to be real with friends you know, no sugarcoating.”

Couldn’t ‘real’ be subjective

Thinking about it a bit more, I realized that this idea of being ‘real’ almost always results from the understanding that you can be harsh to your friends. And it is always cloaked in the idea that a friend has to be real.

But what is real?

Because it is only ‘real’ when you are the one making a comment. When you are on the receiving end, however, it is not real anymore, it is only judgemental.

Ans when one keeps getting these ‘real’ comments from close friends, do you really think they would have the same love for those close friends?

The offenders may think that at least they are not giving unsolicited advice because the other person asked for it. But, and now, here comes your emotional intelligence, do you really think the person asked you for the advice at that moment? Or do you think they asked for a compliment…for validation?

Think about it!

Stay tuned to Brandsynario for the latest news and updates!

5 DIY Body Scrubs To Exfoliate & Soften Your Skin

By

Dr. Rida Qamar

-

Jun 28, 2022

5 DIY Body Scrubs To Exfoliate & Soften Your Skin — Image source: https://www.prevention.com/

Raise your hand if you love the idea of baby-soft skin but find it difficult to achieve. Well, I can’t see your hand, but I see you! Getting smooth and soft skin is not hard to achieve, but it sure requires some effort. And while exfoliation is the key, there is a lot you can get done at home with some DIY body scrubs.

The next time you are tempted to buy those fun-colored products, make sure to dodge the thought since I’m going to share some of the best DIY body scrubs recipes which you can easily make at home without spending much. So, grab your bowl and get started.

1. Green tea sugar scrub

Green tea is known for its anti-oxidant properties both when taken as a drink or put on topically. It reduces inflammation and provides firm skin while killing the bacteria. Green tea is also thought to reduce skin damage caused by those pesky UV rays. Try this green tea and sugar scrub to get that youthful and glowy skin for summers.

Image source: https://www.onlinelabels.com/

Ingredients

Two teabags of green tea
1/2 cup hot water
1 cup brown sugar
1/4 cup coconut oil, melted

Directions

Add tea bags to hot water and steep it until it cools.
Add brown sugar to a bowl and mix in some coconut oil.
Once the tea has cooled, add it to the sugar mix.
Add brown sugar or cooled tea until desired consistency is achieved.
Spoon your scrub into a container

2. Oatmeal Honey Scrub

The oatmeal honey scrub is best for sensitive skin or those who can’t withstand complex sugar rubbing against their skin. Oatmeal is not only gentle on the skin but also leaves the skin feeling soft and smooth. However, you can also use this scrub on your face since it will exfoliate your skin without causing microtears.

Image source: https://www.healthline.com/

Ingredients

1 cup oatmeal
1/4 cup coconut oil
Two spoons honey

Directions

Grind the oatmeal in the blender. However, make sure it’s not powdery, and you can feel the grains.
Mix in the coconut oil and honey.
And in the oatmeal. Make sure the mixture is not too viscous or runny.

3. Sea salt scrub

Sea salt is calming and relaxing for the skin. Yet, it has antibacterial properties, which can be helpful for irritated skin. You can also customize this DIY recipe and add in the flavors of your choice.

Ingredients

1/2 cup sea salt
1/2 cup oil of your choice
A few drops of essential oils

Directions

Combine sea salt and oil in a mixing bowl. Make sure to use ground sea salt since coarse can irritate the skin because of big particle size.
Mix thoroughly to get the consistency right and add-ins some essential oil
Once you’re satisfied with the consistency and fragrance of your scrub, spoon it into a container.

4. Unicorn Sugar Scrub

Try this unicorn sugar scrub which will make you want to play with it for hours. The part is that you can package and gift these cute jars to your friends and family.

Ingredients

1 cup white sugar
1/2 cup coconut oil
A few drops of blue and red food color

Directions

Combine sugar and oil in a mixing bowl.
Part two servings of the mixture and add in food colors, respectively.
Now mix these mixtures or scoop them in separate jars to get all the unicorn vibes.

5. Coffee Scrub

Coffee is thought to be one of the best ingredients for body scrubbing. Its anti-oxidant properties add brightness to the skin and reduce puffiness. The well-known ingredient caffeine acts as a magic ingredient to reduce water retention and stimulate blood flow while providing firmness to the skin.

Image source: https://www.thekitchenmccabe.com/

Ingredients

1 cup ground coffee
1/2 cup coconut oil or olive oil
A few drops of essential oil

Directions

Combine coffee and oil in a mixing bowl.
Add in a few drops of essential oil.
Mix in the ingredients and scoop them in a container.

Try these body scrubs, and let us know which one you liked the best.

Which one would you love to try? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Top 5 Sunscreens To Try Out This Summer

By

Esha Azhar

-

Jun 27, 2022

It is a common misperception that sunscreen should only be applied on hot, sunny days. This, however, is not the case. Sunscreen is crucial for the skin and should be worn at all times of the day (even inside your house). Because our skin works to shield us from dangerous ultraviolet radiation, we should apply sunscreen to protect ourselves. Even on gloomy days, our skin is vulnerable to the sun’s rays, which can eventually lead to skin cancer, discoloration, and wrinkles. Here are the top five sunscreens to test this summer with links for where to buy them.

Spectra Matt SC SPF 40

Price: Rs 1,398

Unique formulation consisting of sebo micropore structure to help with the excess sebum, leaving behind a silky, matte finish that makes it an ideal companion of oily, acne prone skin people. This product is oxybenzone free and perfect for the hot weather. Some of its benefits include:

SPF 40
PA +++
Broad spectrum
Oily skin, Acne prone skin
Normal skin
Sunburn
Prevents premature aging and wrinkles
Prevents skin darkening
Suitable for face and body

2. Sunplay Skin Aqua Clear White SPF50+ Sunblock

Price: Rs 2,245

Skin Aqua sunblock is a popular sunscreen in Pakistan that is also recommended by physicians and several skincare and beauty bloggers. Skin Aqua is SPF 60+ and has a non-greasy consistency that is ideal for Pakistan’s humidity. It’s also lightweight and effective as sunscreen if you sweat a lot. It’s my particular favorite, and it never lets me down. It’s a little costly, but it’s well worth it. The lightweight composition is ideal for mixed skin types.

3. Solaris 60SPF Anti-Oxidant Sunblock day cream

Price: Rs 500

Solaris Sunblock is another sunscreen for sensitive skin that is also suitable for mixed acne-prone skin. This contains vitamin C and E, which not only provide a wide spectrum 60 SPF sun protection but also use antioxidants to heal sun-damaged skin cells.

4. Vince sunblock SPF 40

Price: Rs 780

Vince sunblock SPF 40 protects skin against the sun’s broad spectrum of harmful UV rays. It also helps protect against the visible signs of premature aging and also slows down the development of wrinkles. It contains titanium dioxide and the best thing about it is that it leave no white sheet and it suitable for all skin types. Also, it is Paraben free.

5. Bioderma photoderm max crème Sunblock

Price: Rs 3,500

Bioderma products are high-end and come in a wide range of varieties with some of the greatest components. They are widely available in most superstores, however, the Bioderma sunscreen price in Pakistan is a bit more than others. Bioderma provides excellent sun protection with 100 SPF and can even prevent sun tanning. It is widely regarded as the greatest non-comedogenic sunscreen in Pakistan.

Do you have more to add to this list? Let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates.

JazzCash And Bank Of Khyber Enter Strategic Partnership For KPK’s Insaaf Food Programme

By

Web Desk

-

Jun 27, 2022

Islamabad – June 27, 2022: Pakistan’s leading fintech JazzCash, in collaboration with Bank of Khyber (BoK), is strengthening the country’s digital payments ecosystem. JazzCash users living in Khyber Pakhtunkhwa (KPK) will now be able to receive PKR 2,100 for the government’s Insaaf Food Programme through the JazzCash retail network and existing JazzCash customers will receive funds in their JazzCash mobile wallets. The signing took place at the BoK office in the presence of Managing Director and CEO BoK, Muhammad Ali Gulfaraz, CEO JazzCash, Atyab Tahir and Chief Financial Officer Mobilink Microfinance Bank Limited, Sardar AbuBakr.

Through this strategic partnership, JazzCash and BoK will facilitate the Govt of KPK for their Insaaf Food Program, which requires BOK to distribute an amount of PKR 2,100 for 1,000,000 KPK individuals who fall within their criteria, for 3 years, every month. Families will be provided easy and convenient payments on their JazzCash Mobile Wallets and if they do not have a JazzCash account, the same will be transferred on their CNICs payments can be cashed out through JazzCash retail network.

Speaking at the occasion, Atyab Tahir, CEO JazzCash, said, “JazzCash executed over 1.7 billion transactions generating a volume of more than 3 trillion for the year 2021. We have a network of 17,000 agents across KPK, with an aim to grow our network even further. Through our mobile wallet, we have always prioritized financial inclusion (Particularly amongst women) in the country and to achieve this, key strategic partnerships like the one with BoK are critical. Through our facilitation of services like food subsidies, healthcare, etc, we are enabling a stronger financial ecosystem in Pakistan.”

MD and CEO BoK, Ali Gulfaraz, commented, “The Insaaf Food Programme is an initiative by the KPK government to facilitate 10 lac impoverished households. BoK through the JazzCash mobile wallet will enable quick and easy accessibility to these financial services for all the deserving families. Enabling an ecosystem of inclusion and promoting economic diversity in Pakistan.

“Financial Inclusion is at the core of Mobilink Bank’s ambitions and the agreement with BoK is another step in enabling this, especially for the people of KPK through the government’s Insaaf Food Programme. We are committed to reaching the masses and leaving no one behind,” said Chief Financial Officer Mobilink Microfinance Bank Limited Sardar AbuBakr

Launched in 2014, JazzCash finished 2021 with 15 million+ monthly active users and 105,000 registered agents nationwide.

Rehbra: A Tale of Quirky Romance And Adventure

By

Rabia Hassan

-

Jun 27, 2022

When the trailer of Rehbra launched, one could immediately sense another Bollywood inspired movie – if I am more precise here, Jab we Met-ish kind of film that pairs Ayesha Omer and Ahsan Khan in the lead. The first 20 minutes of the film, where the two meet each other for the first time at a train station, tell you ‘that’s exactly what it is’. The director of the film Amin Iqbal, who also wrote the screenplay and dialogues, picks up little references such as Ayesha’s chirpy and happy-go-lucky character named Bubbly, Khan as Danish a serious mindful guy, multiple train encounters and an adventurous love affair remind you of the film mentioned above.

The story revolves around Bubbly, who happens to be the main protagonist, who wants to explore life, travel, and have fun before she finally weds her childhood friend, Tito, played by Muhammad. However, fate has other plans and one sees that ‘you don’t find love, it finds you’ type situation when Bubbly meets Danish in an unexpected clash. There is a little twist though. Danish is also committed to his childhood sweetheart played by Sarish Khan (late film star Sabiha Khanum’s granddaughter) and even though they are not in love (so we are told), they are set to marry. How both Bubbly and Danish come to terms with this apparently hopeless romantic situation – from a casual hook-up to falling in love and troubled circumstances is what the film is all about.

Ayesha Omer as Bubbly justifies her role and pulls it off pretty well throughout the film. However, the loud shrilly tone in certain scenes was a little annoying at times. Ahsan Khan fits his character well, though I have to say the chemistry between the two seemed more platonic. The film also stars Saba Faisal and veteran actor Ghulam Mohiuddin as Bubbly’s caring and open-minded parents. Their characters add fun, perfect comic timings, and lightheartedness to the narrative. While the father is sweet and tolerant, open to the wants and desires of his daughter ‘baap apni aulad ki chahat ko chahata hai’ he says, his reactions are unconventional for certain situations and even appear unrealistic at times.

The second half of the film introduces an interesting character a Seraiki-speaking dacoit of the Gajju Gang played by Sohail Sameer. It is unfortunate that he comes much later in the film since this character with all his charisma and dramatic presence could have added more value to the plot. If given more screen time, a compelling narrative could be created around him and the leading pair.

It is unfortunate that he comes much later in the film since this character with all his charisma and dramatic presence could have added more value to the plot. If given more screen time, a compelling narrative could be created around him and the leading pair.

The soundtrack is a decent one though the title track Rehbra comes in the third act, nearly when you are expecting the final climax, hence not very situational. Nevertheless, the location and cinematography is great reminding you of another Bollywood number Gerua. Overall this romcom is just another Bollywood inspired love story that we have seen a zillion times.

Have you watched the movie yet? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Why Everyone Recommends ‘Daraz Like New’ To Buy iPhone

By

Web Desk

-

Jun 27, 2022

With the rapid growth of e-commerce, shopping has become convenient, fun, and trustworthy. Especially since Daraz has become the first choice for online shopping, people from all age groups rely on the platform for a reliable shopping experience. The forum has also become a credible source for top-quality slightly used certified iPhones.

For all those, who believe that buying an iPhone is a hectic process that needs rigorous checks and balances, Daraz has come up with a solution that takes care of all such hassles.
With the help of their new addition, ‘Daraz Like New’, everyone can get their hands on a PTA-approved, certified, slightly used Grade A quality iPhones with three-months Daraz guarantee. The rates, too, are exceptionally affordable. More than anyone could think or ask for.

Why ‘Daraz Like New’ is different

Unlike other entities that sell slightly used iPhones without any authorized procedure, Daraz Like New makes sure that the device passes 60+ quality checkpoints before appearing on your screen for purchase. These quality tests are conducted by a team of well-trained in-house quality assurance teams.

Each test is prepared to eliminate any possibility of glitches, and all devices come as factory restored. Every iPhone device is tested using the international standard grading software, reiterating Daraz’s commitment to ensuring the highest standards of quality assurance.

Most importantly, a customized test for camera and performance is carried out as these are some of the stand-out features of an iPhone. All products come with OEM components, ensuring peak performance of at least 80% battery health, grading report, Daraz guarantee card, and Daraz logo pin. Each iPhone is made available at affordable rates with no signs of wear and tear.

In case of any claims or complaints, customers can scan the QR code embedded on the guarantee card, and the customer service team will walk you through the process.

A Suzuki Ride Back To The Good Times – MSMS3

By

Web Desk

-

Jun 27, 2022

It takes us years of learning and socializing to evolve as a person and to grow as a human in your educational capacity and in the professional field you are in, but there’s always that one thing, one thought, one place, a person, or sometimes just a smell that takes you back into the life you lived ages ago. Those sweet little memories, those times that you still wish you could re-create or just re-live for whatever length you can.

Memories are a special force that drives you and motivates you in little things in life and carves you as a person. But have you ever thought that recalling memories can make you win something? Probably not! But what if we tell you that’s very much possible? Keep reading!

It’s widely known that Suzuki is a very well-established brand that has had hegemony over locals for decades and has been a part of an average Pakistanis life in some way or the other. Even when thinking of old good times there must be a Suzuki automobile in your memory, be it your uncle’s Mehran or your elder cousin’s bike you used to race around on, Suzuki as a household name holds some sort of sentimental value.

On these same notes and a similar pattern of memories, Suzuki launched My Suzuki My Story, a platform where people were encouraged to share their Suzuki-related memories depicting what part Suzuki played in their life in any format, be it a vlog, a story a picture or even a song. The last two seasons got immense popularity as thousands of aspirants got into the race to win the MSMS competition and the prizes associated with it.

This year, with Season 3, My Suzuki My Story is on its way to becoming a pioneering platform to give creators a floor to showcase their capabilities on a wider spectrum and to compete with a lot of similarly artistically loaded individuals. To make sure of this, they have onboard big names like Ukhano, Ali Gul Pir, and Bekaar films to emphasize the importance of such a platform and to make it reach a wider audience that would in return make a more creative impact overall.

To get yourself rolled into the process of nostalgia powered by creativity, all you have to do is record, write, shoot, sing or even draw, basically use any format, and send in your entry at www.mysuzukimystory.com.pk and get a chance to not just win the title but also win grand prizes like the all-new Suzuki Swift, Alto 660cc, Gixxer, GS150 and GR150. Sounds exciting right? Now go make your Suzuki Story shine!

Why The Collab?

The Collaboration

Is It Impractical?

Cauliflower mac and cheese

Zucchini noodles

Keto Cereal

1. Kingdom

2. iZombie

3. Z Nation

4. Sweet Home

5. Van Helsing

Apple’s Latest Mystery Device

The Launch Specifications

What Did He Say?

About MG3

The Price Point

Aye Musht-e-Khaak

Deewangi

Prince Charming

“He Hurts You Because He Likes You” Must Go

Sony & Honda Join Hands

Company Ownership

1. Tropik

2. Agha Juice

3. Fresh Bar Juices

4. Master Juice

5. Royal Ice And Spice

6. Sherry’s

Avari Towers

Burger King

Sesky Perfumes

1. Construction Of Reservoirs

2. Rainwater Harvestation

3. Improves Irrigation System

4. Sea Water Desalination

5. Controlled Pumping Of Underground Water

Validation is what they seek, judgement is what they get

Couldn’t ‘real’ be subjective

1. Green tea sugar scrub

Ingredients

Directions

2. Oatmeal Honey Scrub

Ingredients

Directions

3. Sea salt scrub

Ingredients

Directions

4. Unicorn Sugar Scrub

Directions

5. Coffee Scrub

Directions

Spectra Matt SC SPF 40

2. Sunplay Skin Aqua Clear White SPF50+ Sunblock

3. Solaris 60SPF Anti-Oxidant Sunblock day cream

4. Vince sunblock SPF 40

5. Bioderma photoderm max crème Sunblock

Why ‘Daraz Like New’ is different