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The Only 5 Professions You Will See Women Have In Pakistani Dramas

mere paas tum ho
Image Source: Youtube

You don’t have to be a working woman to know the presence of gender in almost every field nowadays. However, if you follow Pakistani dramas, you would think that there are only a handful of jobs that females can do. Let’s see what these jobs may be.

Read More: Pakistani Drama Sinf-e-Aahan’s Trailer Is Giving Us Goosebumps

1. Doctor

DOCTORS, OF COURSE!

But even in that, there are only a few fields that women will choose. You will either see them as resident doctors doing their house job or as gynaecologists. You will almost never see them as, let’s say, cardiologists, neurologists, or oncologists.

yaqeen ka safar pakistani dramas
Image Source: Pinterest

2. Nurse

There are male nurses as well, drama creators! The fact that people assume nurses are only female has led to a whole new label for nurses; ‘sisters’. But hey, at least they are working, right.

qurbaan yashma gill
Image Source: Dailymotion

3. Domestic staff

The domestic staff will always be female. Now, that is usually when they are not that educated right. But give them a degree, like Sonya Hussyn in Ishq Zah e Naseeb, and the CEO at the company will have you working as the house manager; what is that even? There is so much more they can do, people!

sonya hussyn
Image Source: Reviewit.pk

4. Assistant

Ashar’s secretaries were female. In every corporate scene where we get to see the man in a corporate setting being the boss, you will see a woman assisting him. If it is a romantic genre, the creators will start a romantic story between the boss and the assistant. It even leads to people having a wrong assumption that women are in the corporate field to get married eventually.

Image Source: dramaonline.pk

5. Teacher

The one job that stays constant for women is that of the teacher. You need to show a woman striving to feed her family, she will become a teacher.

mere paas tum ho
Image Source: Youtube

Read More: How Work Force Readjust Reverting Back To Old Normal?

Something corporate

Let’s say a drama wants to show a new job that women take part in, they will be in the corporate field. But here is the cherry on top; you wouldn’t know what they do.

Army women/ journalists

Now, of course, there is a new era for Pakistani dramas. We have Ishq e Laa and Sinf e Aahan. In one, you will see Sajal as a journalist, and in the other, you will see the stellar female cast as army personnel.

Hopefully, this new trajectory will continue because it sure looks good.

Stay tuned to Brandsynario for the latest news and updates!

Love Magnum & Nail Polishes? There’s A Surprise For You

magnum nail polishes
Image Source: Magnum Icecream

Magnum has come out with something in collaboration with its ice cream that will simply have you shocked. It’s not the first thing that comes to your mind and may not even be the last. When did ice cream brands start coming out with their own nail polishes modeled after ice cream? Well, as of now and we’re so glad that they are! Read all about it here:

Magnum and Nailpolishes

Magnum announced this news on Twitter. Before we get into that, let’s talk about the new ice cream. The new ice cream, ‘Almond Duet’, is one in which it is half dipped in milk chocolate and half in dark chocolate. The two-tone look is what the nail polishes also try to copy! They announced that the nail polishes they have created with Nails Inc (a British brand) is modeled after the Almond Duet.

magnum nail polishes
Image Source: Magnum Icecream

Here’s more, the nail polishes have also been specially designed. Mei, a celebrity nail artist who goes by @nailsbymei also helped designed the nail polishes for Magnum. Have a look:

More About The Polishes

The polishes come in many colors and are inspired by the Duet range. The smooth chocolate-scented nail polishes are promised to be just as delicious as the ice cream treat. There’s white chocolate, double chocolate, crunchie, raspberry swirl, and many more.

magnum nail polishes
Image Source: Magnum Icescream

Magnum, in fact, has a whole line of duet ice creams in which two kinds of chocolates are used. That’s what Nails Inc and Mei have tried to bring forth in the new nail polish designs. Each nail polish is for 8 pounds, roughly Rs.2000. Would you spend that much on a Magnum nail polish?

What Are People Saying?

People are already complaining about not being able to find the shade they want! It appears the collection has been a hit. Others are marveling over the shades and the collaboration entirely. It is fun, so modern, and completely engages the customer. The capitalist trap if you will? Have a look at what they said:

Read more: Here’s How You Can Earn Money By Relaxing!

Stay tuned to Brandsynario for the latest news and updates.

How To Choose The Best iPhone According To Your Needs

So, you’re wondering which iPhone is best for you? With Apple’s extensive lineup, the new iPhone has more options than ever, from the iPhone 13 Pro Max to the newly updated iPhone SE. iPhone shopping can be daunting, but after checking out all the latest models, here are some strengths and weaknesses.

If you’re upgrading from an iPhone, you can trade it to Apple to get a small discount. Before you do that, check whether you can sell it elsewhere for more money. iPhones hold their value incredibly well, particularly if they’re in mint or good condition.

Don’t forget to back up your old iPhone before switching to a newer model, which will help you transfer everything without losing any data. Remember to factory-reset your old iPhone before selling it.

With the most extensive display, the longest battery life, and every new iPhone feature Apple has up its sleeve iPhone 13 pro max is the best model, at least until iPhone 14 releases.

Iphone
Image source: web.co.bw.com

iPhone 13 Pro Max & iPhone 13 Pro

If having the most excellent, cutting-edge technology matters to you, the iPhone 13 Pro series is your only choice. The iPhone 13 Pro and iPhone 13 Pro Max offer Apple’s TrueTone colour management system. Hence, making it an excellent choice for artists, content creators, and heavy users.

Read More: Apple WatchOS 9 Features: Here’s What You Need To Know

iPhone 13

The iPhone 13’s improvements over previous models in storage, performance, battery life, and camera make it an excellent device and a wise choice for an impressive, high-end smartphone at a reasonable price point.

iPhone 13 Mini

The lightweight, and durable design, of the iPhone 13 Mini makes it an excellent choice for those who want to reap the benefits of a flagship phone in a compact form factor.

The iPhone 13 and iPhone 13 Mini share many vital features, including the same A15 Bionic chip. The 13 and Mini also share an OLED Super Retina XDR display, 5G connectivity, and dual cameras boasting 12MP Ultra Wide and Wide lenses.

iPhone SE (Third Generation)

Apple’s third-generation iPhone SE can be the perfect option for those who want one at an affordable price. With a 4.7-inch display, the Home button, improved battery life and supporting 5G connectivity, the iPhone SE features the same A15 Bionic chip as the flagship iPhone 13 line.

iPhone 12 and 12 Mini

The iPhone 12 has a 6.1-inch screen and a 2532 x 1170 resolution, while the 12 Mini has a 5.4-inch screen and a resolution of 2430 x 1080. Both devices boast an A14 chip, HDR support, vivid colours, haptic touch, and True Tone to adjust the display’s colour to ambient light.

Iphone
Image source: zdnet.com

Today, they’re still excellent choices for those who want middle-of-the-road iPhones at an affordable price.

iPhone 11

The iPhone 11 debuted an edge-to-edge OLED HDR screen (5.8 inches), a three-camera system, and enhanced IP68 waterproofing. In addition, it debuted the next-generation Face ID recognition system for unlocking the iPhone. If you don’t mind your iPhone looking and acting a bit dated, iPhone 11 may be a good, affordable choice.

iPhone 8 Plus And iPhone 8

Apple’s 2nd generation fingerprint scanning technology was built into the eighth series. The two phones are identical in storage options, processors, wireless charging, 3D Touch, Touch ID, NFC and Apple Pay support, and Apple Watch compatibility.

The iPhone 8 Plus is not currently available from Apple. However, you may be able to find it refurbished or through third-party resellers.

Read More: Huawei Consumer BG Enters Enterprise Market, With New Lineup Of Office Products

Stay tuned to Brandsynario for the latest news and updates.

Mahira Khan Reveals What She Meant By ‘She’s Taken’

Last week Mahira Khan made headlines after sneaking into the comments section of her Instagram post. Her comment, “Please move on! I’m taken.” left the social media in a frenzy, and now the actress has cleared the air about what she meant.

Mahira Khan – Taken Or Not?

Mahira Khan’s infamous beau has been the talk of the town for a long time. While some of the close sources to the actress have claimed that the actress is engaged, Mahira herself has given vague comments regarding the commitment on different occasions. In some instances, she hinted at being happy and in love. Meanwhile, she also talked about keeping her personal life to herself. At this point, the netizens have got no clue. However, we can look at her recent interview to dig deeper into the actress’s statement.

Mahira’s Latest Interview

Mahira sat down for an interview with a local publishing agency. During a series of questions, the host asked Mahira what she meant by her comment, which left the social media in a frenzy. Here is what she had to say in response to the question.

“I’m my most authentic self in the morning. I don’t care about anything and says what’s on my mind.”

The host replied, “Then I’m going to call you in the morning.”

“Don’t call me in the morning! You will hear all truths.” Hinting that what she said was true since she left the comment on her Instagram right after breakfast in the morning.

However, the actress mentioned that she meant it metaphorically and liked to keep her personal life private. At this point, everyone is confused and wondering what to get out of this statement.

Read More: Did Mahira Khan Just Claim She’s ‘Taken’?

While the love life of Mahira Khan is a hot topic for the industry, it seems like the actress is dropping hints time and again, so the fans are not shocked when she finally decides to announce the news officially. Her engagement with Salim Karim caught massive social media coverage after an Indian reporter broke the news three years ago. Meanwhile, the netizens can’t help but wait till the cat is finally out of the bag and the actress shares the news with her fans herself.

Read More: Mahira Khan: A Decade In The Showbiz Industry

Stay tuned to Brandsynario for the latest news and updates.

SkillReactor Launches Virtual Work Experience Platform For Emerging Software Engineers

20th June 2022 – Software engineers are in greater demand than ever before. Almost everything we do relies upon the use of technology and they are the facilitators. But while there is no shortage of engineer vacancies, there are few businesses willing to take on the inexperienced. Global tech platform, SkillReactor, has been devised to help close the gap between graduate engineers and the businesses that need to employ them.

Providing virtual work experience, SkillReactor enables new and existing software engineers to gain relevant experience and develop their industry understanding on fully-fledged projects in a programming language of their choosing. By allowing users to operate, code, and problem solve in an industry simulated environment, SkillReactor helps new engineers to learn best practices when coding and get job-ready. Providing a workable solution to the current Software Developer skills shortage.

SkillReactor’s scalable approach allows developers from all backgrounds to build their problem-solving, comprehension, and research abilities. This in turn helps to improve their employability, while ensuring that employers have access to the critical skills they need to grow. And with remote working now more widely accepted than ever before, SkillReactor’s approach to upskilling uniquely positions the business to prepare developers for a remote environment. The platform has also been devised to help existing developers to upskill, whether that’s learning the demands of a new sector, or developing their skills in another coding language.

Launched by former Amazon and Google engineers – Asim Shaikh, Ryan Bell, and Yinka Fasawe – SkillReactor also helps candidates who have completed a project to find work by linking them with recruiters, and employers.

‘Today, getting work experience is a bit of a chicken or egg problem,’ explains founder and CEO Asim Shaikh. ‘Most job adverts say that you need work experience to be considered, yet to get work experience in the first place you need a job. SkillReactor should put an end to this scenario by offering virtual work experience to graduate engineers, and anyone wanting to expand their skillset.

‘Allowing individuals to build professional work-like projects and accelerate their full-stack developer or backend developer career with a job-ready project portfolio, SkillReactor is our solution to the growing skills gap problem.’

Zameen.com, JS Bank Celebrate Approval Of PKR 500 Million In Loans

LAHORE: Zameen.com — Pakistan’s largest real estate enterprise — and JS Bank recently celebrated the approval of PKR 500 million in loans and the disbursement of over PKR 100 million in loans for people looking to fulfill their dream of owning their own house. Zameen.com and JS Bank’s representatives gathered at the Zameen’s regional office in Lahore for a cake-cutting ceremony to commemorate this incredible milestone.

Zameen.com’s Director Sales (Central) Muhammad Hasan, Corporate Sales Manager Muhammad Umar Farooq and Assistant Manager Corporate Business Zaira Javed were present on the occasion, along with JS Bank’s Distribution Head (Consumer Lending) Zulfiqar Ali Lehri, Channel Head Adil Maqsood, Regional Channel Manager Adeel and Relationship Manager Baqir Abbas.

During the ceremony, Zameen.com’s Director Sales (Central) Muhammad Hasan stated that Zameen was committed to facilitating the public in achieving their goal of owning their own home and that JS Bank had proved to be an exceptional business partner in this regard. He further revealed Zameen’s desire to continue to explore opportunities to bring affordable house financing solutions to people across the country.

JS Bank’s Distribution Head (Consumer Lending) Zulfiqar Ali Lehri also took the opportunity to address attendees at the event and said that JS Bank was proud to assist Zameen.com in its quest to help deserving people get easy access to home loans. In addition, he expressed his desire to continue to work with Zameen.com in the future to enable the maximum number of families in Pakistan to get a roof over their heads.

Google Visits Pakistan To Explore Synergies At Provincial & Federal Level Along With Its Country Partner Tech Valley

20th June 2022: An international Google delegation of Google Cloud, Google for Education, and Google Workspace teams based from Singapore, Malaysia, South Korea, and Australia visited Pakistan last week upon the invitation of its country partner, Tech Valley Pakistan. The aim of the visit was to explore the potential of the education and public sectors of Pakistan so that they can be transformed using Google’s latest tools and technologies.

The one-week visit started off with on-ground meetings in Lahore, where the delegation met different private sector schools and colleges to assess their current capabilities and future plans for adopting technology to make the learning process more effective. The delegation also met with the Punjab IT Board to assess the IT landscape of Punjab and how interventions can take place to facilitate schools, colleges, and startups.

The delegation, along with its country partner, Tech Valley, also visited the Ministry of Federal Education and attended an LOU signing ceremony between Tech Valley and the Ministry that aims to utilize Google tools and technologies to work for out-of-school children, who have a devastating high number of more than 22.4 million. Under the LOU, parties will work to provide chromebooks for government schools and conduct teachers’ training to equip them with the right tools. The delegation also visited the Ministry of IT & Telecom and discussed the upcoming Cloud Policy and introducing the latest Google Certification courses in Pakistan.

The delegation also called upon the Honourable Speaker of the National Assembly of Pakistan, Mr. Pervaiz Ashraf, and briefed him regarding their current initiative of digitizing processes and communications with the Digital Innovation Hub at the National Assembly. The delegation also visited the National University of Sciences and Technology (NUST) to explore synergies in upcoming research projects and launch Google Analytics and Digital Marketing courses for professionals and students.

Country Partner Tech Valley Pakistan also took the delegation to meet Chief Secretary, Khyber Pakhtunkhwa – Mr Shahzad Khan Bangash and briefed him with Google for Education’s current initiative in Pakistan. They also visited Provincial Minister for ST&IT, Khyber Pakhtunkhwa and MD KPITB on their visit to Peshawar. Parties discussed how Google can intervene to transform the government and public sector at provincial level with the latest Google Digital Products and Services.

During the visit to Khyber Pakhtunkhwa Elementary and Secondary Education and Khyber Pakhtunkhwa Higher Education Department, the delegation explored collaborative opportunities to enhance e-learning and introduce digitized management systems in schools and colleges at the provincial level.

Ending their tour with the city of lights of Pakistan, Karachi, the delegation visited Chief Secretary Sindh and met with Secretary IT Sindh and Secretary Education Sindh in Karachi. The parties discussed areas of mutual collaboration and are looking forward to working together in the near future

Pepsi vs Jam-e-Shirin: This Billboard Placement Is Gaining Quite Some Attention

pepsi jam-e-shirin
Image Source: Facebook KAMN/Talha Khan

Pepsi has just made a boss move against Jam-e-Shirin in Karachi and it’s got the city and the people talking. There is a billboard or two in question that has left people to make the toughest decision: Pepsi or Jam-e-Shirin? Read all about the clash of the titan (drinks) and their moves:

Read more: McDonald’s Pakistan Just Made A ‘Sacri-fries’ & People Are Sad

What Happened?

Pepsi basically put up a much bigger, larger, and more impactful billboard of itself on top of one of Jam-e-Shirin somewhere in Karachi. It looks like this:

pepsi jam-e-shirin
Image Source: Facebook

You tell us, is this not an open attack? It does not seem like a coincidence provided that both are drinks. It definitely was a calculated move on part of the marketing leaders at Pepsi to get people talking. What do you know? They were definitely successful. 

Is There A Comparison? 

Now, here’s the catch. Back when KFC put up a strong billboard of their own on top of a McDonald’s branch it was a big thing. That is because both can be each other’s substitutes. However, when you’re craving a fizzy drink with dinner, you’re never going to reach for Jam–e-Shirin. Similarly, when you’re opening a fast or it’s been a long, hot day, you never reach out for Pepsi!

pepsi jam-e-shirin
Image Source: Kluchit

Both of them have such niche uses and audiences that this tug-of-war seems more like an interesting marketing ploy at best. 

Jam-e-Shirin Won’t Back Down

Jam-e-Shirin also isn’t coming slow. They’re engaging in the brand wars strongly and people are appreciating them for this. They said, “Magar Karachi mai toh sab Jam-e-Shirin hi peete hain” in Urdu on their billboard. The brand is appealing to not only Karachiites but the general spirit of Pakistanis more strongly!

What Are People Saying?

This ad was also posted on KAMN, a Facebook group where all forms of marketing strategies and initiatives are discussed. People were quick to respond with laughing reactions because, as we said, it has a humorous element to it. At the same time, many started going into the debate of Jam-e-Shirin or Rooh Afza. That debate is like the Bermuda triangle, once you go in there you get lost.

Others made more fun of the situation and also responded honestly. Have a look at some of the best comments:

pepsi jam-e-shirin
Image Source: Facebook
pepsi jam-e-shirin
Image Source: Facebook

There’s more:

pepsi jam-e-shirin
Image Source: Facebook

Read more: Swing’s Recent Distasteful Marketing Stunt Receives Backlash

Stay tuned to Brandsynario for the latest news and updates.

4 Epic Pakistani Bands We Wish Were Still Together!

Old Pakistani bands
Image Source: Twitter

Bands in the music industry are peculiar: almost all enjoy being catapulted into fame with luck, but inevitably they all disunite one day. Just like that, many Pakistani bands rose to fame during their prime time and then scattered with the wind one day.

These are some of the Pakistani brands we wish were still together today! How many bands’ songs have you hummed to?

1. Entity Paradigm (EP)

If you haven’t jammed to EP’s Hamesha’s intro, you have to reconsider your life decisions. EP also got famous once again because the lead vocalist (Fawad Khan) got into acting, and the world’s eyes were renewed.

EP was a rock metal band, and the likes of Ahmed Ali Butt, Zulfiqar Khan, Salman Albert, Hassan Khalid, Abid Khan, and Waqar Ahmed were in it too. Unfortunately, this Pakistani band disbanded because of personal differences in ambitions. Hits such as Kahan Hai Tu and Waqt and Hamesha are amongst the fans’ favorites.

2. Noori

How can one talk about Pakistani bands but miss Noori? The iconic duo of brothers, Ali Noor and Ali Hamza,  who has produced some incredible songs over the years. They came together in the 90s with their drummer, Grumby.

The brothers currently pursue individual projects; however, they come together from time to time for gigs. Manwa Re, Suno Ke Mai Hoon Jawaan, Mere Yaar, Mere Dost all remain epic compositions that put you on a rollercoaster of emotions.

3. Junoon

Junoon was a Sufi rock Pakistani band who left big shoes to fill. Ali Azmat’s vocals were complemented by Salman Ahmed and Brian O’Connells’ guitar skills in the band to make some epic hits.

Songs like Zamanay Ke Andaaz, Yaar Bina, and Tara Jala are every 90s kid’s favorite throwback songs. However, the band fell apart after a decade as Ali went to pursue his solo career. 

4. Aaroh

Aaroh was the winner of the first Pepsi Battle of the Bands. It comprised of vocalist Farooq Ahmed and other members, namely Kamran Khan, Nabeel Nihal, Haider Hashmi, Khalid Khan, and Jason Anthony.

The Pakistani band, like many others, took off in the late 90s only to reach an unfortunate end in 2014. One of the band members, Haider, was diagnosed with a brain tumour and passed away the same year. With hits like Sawaal, Raag Neela, and Na Kaho, we hope Aaroh comes back together to do what they’re meant to.

Stay tuned to Brandsynario for the latest news and updates.

Why LNG Is Making Pakistan’s Energy Crisis Worse

Image Source: Sui Gas

One abbreviation that’s become part of the everyday language of the newspaper-reading population is LNG.

Even if you’re not a careful reader of economy-related news, you’d probably know a few basic facts like the country is running out of its domestic gas supplies and that it’s increasingly reliant on imported fuel, which is usually referred to as LNG or liquefied natural gas.

The country has ramped up its LNG imports in recent years. Yet we find ourselves once again in the middle of a renewed energy crisis these days. Why? Let’s look at the issue of LNG in the wider context of the energy crisis.

Gas-fired power plants cater to more than one-third of the country’s total electricity consumption. Given that the proven gas reserves within Pakistan are expected to deplete entirely in less than 13 years, the policymakers have green-lighted the establishment of LNG import terminals in the private sector. Two such terminals have already been operational while four others are in different phases of development.

The Institute for Energy Economics and Financial Analysis (IEEFA) estimates that, based on the difference between Asian LNG spot prices and the publicly available pricing formulas for term contracts, total profits realised by defaulting suppliers could’ve reached nearly $400 million from August 2021 to February 2022.

Had things gone according to plan, Pakistan would’ve had easy access to imported fuel and there would’ve been enough power to light homes and run factories across the country.

Sadly, that hasn’t been the case.

Global gas prices have risen sharply in recent months. Pakistan should’ve stayed relatively protected by the phenomenon since more than half of the country’s LNG supplies are based on long-term contracts. But rising prices in the international commodities markets led LNG suppliers to deliberately default on their deliveries. There were at least seven such wilful defaults in the 14 months through February 2022.

Image Source: The Financial Express

That resulted in Pakistan resorting to spot purchases. The Institute for Energy Economics and Financial Analysis (IEEFA) estimates that, based on the difference between Asian LNG spot prices and the publicly available pricing formulas for term contracts, total profits realized by defaulting suppliers could’ve reached nearly $400 million from August 2021 to February 2022.

“Note that this figure is not intended to confirm or deny (the) speculation regarding the reasons behind said defaults, but rather to provide an estimate of the financial incentive associated with reselling term cargoes in spot markets,” it said.

A market with rising LNG prices tempts sellers to default on their long-term deliveries and direct their supplies to the spot market, which offers substantially higher rates. The IEEFA says the incentive to cancel cargoes altogether is arguably higher in LNG markets than other commodity markets. That’s because an LNG seller’s liability for a cancelled cargo is typically capped at a certain percentage of the non-delivered cargo price.

In Pakistan, sellers are typically required to pay 30 per cent of the cancelled cargo price, it says. “This creates an opportunity to game the contract — legally or illegally — if the resale price is high enough to cover the penalty,” it said, noting that long-term contracts should include a “wilful default” provision that removes the penalty cap in case a buyer demonstrates that an LNG cargo has been diverted and resold for profit.

In a nutshell, the introduction of LNG import infrastructure and the subsequent increase in the country’s reliance on imported fuel has created more problems than it has solved. Amidst excessively high gas prices in the international market, Pakistan seems to have fallen back on the heavy use of dirtier fuels like coal.

In recent months, the price of imported gas has been five to 10 times higher than natural gas produced from the Pakistani fields. However, many segments of consumers continue to pay the local price for the imported fuel, creating a huge inter-corporate debt within the gas sector.

The circular debt of the gas sector stood at $3.2 billion or Rs532bn at the end of July 2021, according to a Dawn news story. Another contributing factor to the ballooning of the unrecoverable bills in the gas sector is the unaccounted-for gas or UFG. This is the quantity of fuel that goes missing mid-system before reaching its end consumer. Going by the share of LNG in Pakistan’s total gas consumption, and the average domestic wellhead and LNG import prices in 2019-20, IEEFA estimates the total annual value of UFG is $543.9m.

In a nutshell, the introduction of LNG import infrastructure and the subsequent increase in the country’s reliance on imported fuel has created more problems than it has solved. Amidst excessively high gas prices in the international market, Pakistan seems to have fallen back on the heavy use of dirtier fuels like coal.

“Expanding LNG capacity in Pakistan will not resolve the country’s energy security problems. Instead, increased dependence on LNG is likely to intensify the financial unsustainability of the energy sector,” according to Haneea Isaad and Samuel Reynolds, energy finance analysts at the IEEFA.

IEEFA analysts recommend that the country should optimise LNG procurement strategies to manage volatility and non-delivery risks. It should reform tender processes for LNG. It should reform gas distribution companies’ revenue regulations through performance-based mechanisms and focus on energy demand, not supply, by rapidly scaling up efficiency programmes and rationalising tariffs.

They also urged the policymakers to maximise the utilisation of existing LNG terminals before constructing new ones and reduce gas demand in the power sector by accelerating new utility-scale and behind-the-meter renewable energy and battery storage generation projects.

“With European demand for non-Russian LNG rising in the wake of the Russian invasion of Ukraine, price-sensitive countries like Pakistan may continue to be priced out of LNG markets, unable to compete with European and North Asian buyers,” they said.

Stay tuned to Brandsynario for the latest news and updates.

5 Yoga Studios In Karachi That Are Offering The Best Sessions

You might have heard about yoga and the plethora of benefits it brings itself. However, the practice of yoga is now more common than ever and frequently accessible. At the same time, you can practice yoga at home thanks to the availability of online sessions and social media avenues. Meanwhile, doing yoga under the supervision of an expert is always preferred to make the most of it.

If you have been planning to enroll yourself, take a look at some of the studios giving yoga classes in K-town along with their charges to help you decide the suitable option.

1. Yogalift

Yogalift is a yoga studio with stunning views, calming vibes, and highly professional instructors to help you learn the art of yoga. Their yoga classes come in a variety of packages that can be customized according to your needs. From floor yoga to aerial skills and prenatal yoga, a yoga lift is a perfect option if you have a compromising schedule and require different class times each day.

Yoga studios
Image source: Instagram.com

2. Spartan Fitness

Spartan Fitness is offering aerial yoga with Aneeka Naz, who is a professional aerial yoga instructor at the studio. Aneeka’s professional skills range includes a variety of sequences and strength training for specific areas of the body. If you want to learn the art of aerial and acrobatics, then Aneeka is the perfect option for you.

Yoga Studios
Image source: Instagram.com

Read More: 5 Fitness Tracking Apps To Help You Stay Healthy

3. Yogabarre

Yogabarre is a newly launched yoga studio in the vicinity of Defence. The Yoga Barre is a perfect option for thrill-seekers since it offers a hybrid of yoga and pilates. Strengthen your core and tone your body with pilates and follow vinyasa flow to calm your body and soul.

Yoga Studios
Image source: Instagram.com

4. Airfit Lab 

Airfit Lab also offers a blend of both floor yoga and aerial yoga skills. Challenge yourself with aerial yoga and learn various drop moves and aerial poses. At Air Fit, you can also book a private and semi-private session if you want all the attention of the instructor to yourself.

Yoga Studios
Image source: Instagram.com

5. The Yogawell Pk

The Yogawell Studio offers regular and prenatal yoga in the vicinity of Defence, Karachi. The small studio is all about zen vibes and neutral aesthetics to calm your mind, body, and soul.

Image source: Instagram.com

Read More: 5 Health Problems Caused By Smartphone Overuse

Have you been to any of these yoga studios? Share your experience with us in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Khushhali Microfinance Bank Achieves PCI DSS Compliance Certification

(Islamabad) June 20, 2022: Khushhali Microfinance Bank Limited (KMBL) has acquired the Payment Card Industry Data Security Standard (PCI DSS) Compliance Certification – an international standard for payment card and data security via PCI QSA Firm Risk Associates, a premier global information technology company, who a certification body of Payment Card Industry Security Standard Council (PCI SSC). This certification recognizes KMBL’s high financial security standards, as recommended by the Payment Card Industry Security Standards Council (PCI SSC). It is a global forum that brings together payments industry stakeholders to develop and drive the adoption of data security standards and resources for safe payments worldwide.

In the last decade, the number of cyber-attacks on organizations has increased exponentially. With the continuous expansion in the digital landscape and exposure of services to customers on their cellphones and computers, organizations have become more and more prone to cyber-attacks. Khushhali Microfinance Bank strives to lead the industry on the digital front and considers that the security and protection of customers’ data are of utmost importance. Khushhali Microfinance Banks’ recent PCI-DSS certification bears testament to the Bank’s values, ensures the protection of customer card data from misuse, theft, and hacking, and adheres to the international standards set by the Payment Card Industry Council in all the areas of technology.

The President of Khushhali MF Bank – Ghalib Nishtar, stated that: “KMBL is now amongst those banks in Pakistan that are certified as PCI DSS Compliant and the first-ever microfinance bank in the country to fulfill the 231 total PCI requirements related to cyber-security and associated processes. We are proud of our strategic progress toward Digital Banking operations, and this certification is another big milestone to ensure compliance with global security standards.

The Managing Director– Kashif Hassan, PCI QSA, at Risk Associates, stated, ” I would like to commend KMBL for being assessed and ensuring successful Compliance & Data-Security Standard infrastructure in place, as set out by the PCI Council and endorsed by all the leading card brands, this a mutual accomplishment for our teams’ cooperation. We wish Khushhali Bank success in their endeavors along the path to enhanced data security standards.”

The PCI-DSS certification is based on eight key areas: network security, card data security, encryption, vulnerability management, physical and logical access control, strengthen security technology and security governance, Information Security monitoring, and the security of digital solutions & infrastructure supporting the digital platform.

Last year, KMBL became the world’s first financial institution to achieve Gold Level certification in ‘Client Protection’, given by the prestigious MicroFinanza Rating Agency, for meeting the highest industry standards. It has adopted global best practices, ensuring transparency, sustainability, and privacy of client data. The Bank has the vision to maintain its leadership in Pakistan’s Microfinance sector and strive for excellence. Customer-centricity is at the core of all KMBL operations as it facilitates entrepreneurship to enable the socio-economic growth of Pakistan.

For more information and queries about the PCI Council, please visit the website: https://www.pcisecuritystandards.org/.

7 Pakistani Food Bloggers That Are Worth Following On Instagram!

food bloggers pakistani
Image Source: McDonald Paper

We staunchly believe that food bloggers should be punishable by law. They must pay for the cravings they give us by posting drool-worthy pictures of meals and always trying out new restaurants! Consider this a warning: peruse this list of the best food bloggers only on a full stomach or you’ll be suffering!

1. Girl Gotta Eat – @girlgottaeat_

The GGE community is 19.2K strong and we can totally understand why. Not necessarily a food blog, this is an online food content and platform that features only the best across the country. You can always trust to find under-rated small cafes, new places, best home-based things at this venue.

 

View this post on Instagram

 

A post shared by Girl Gotta Eat (@girlgottaeat_)

Plus, have we mentioned their amazing recipes? They’re tried and tested, you won’t regret it.

2. Chaaye Biscuit – @chaayebiscuit

Another food blogger based in Islamabad keeps on stealing our hearts (and cravings). ChaayeBiscuit will give you a run-down on the best places to eat your heart out at in Islamabad. Their community spans over 20K followers which should tell you how trustworthy their reviews are. You can find reviews/suggestions and whole lotta food on their highlights. 

If you’re looking for engaging captions plus easy recipes to test out while you await this pandemic, this should be your go-to!

3. Ali Motiwala – @foodstagrampk

Standing at over 40K followers, this is one of the best food blogs our country has to offer. Ali Motiwala’s pictures are beyond captivating, so much so that you can not scroll through his account without salivating.

A man of many talents, this food blog is a side-hustle of his which features many of his own recipes too!

4. Humayun Eats A Lot! – @humayuneatsalot

This is one of the accounts we have been following long enough to know there’s quality content on there. Humayun’s food adventures all over Karachi result in honest reviews about places so “you can order wisely”. And would we love anything more than that?

If you’ve got a sweet tooth this might be your favourite place because Humayun’s got a sweet tooth too (lucky us!)

5. HamzasFoodVentures 

Hamza’s Food Ventures is also an incredible food blog that can make your stomach growl. His account features an array of vibrant food pictures that have recommendations for you. Let us not forget he’s also the founder of a home-based venture @thefatgoose.pk which has delectable treats for KHI peeps.

6. Aqsa Fawad – @gottablogger

Aqsa’s account is a must-follow because, in her own words, she’s “munching while doing makeup.” Her account is a well-rounded blog that features food recs, pictures and experiments alongside other things.

 

View this post on Instagram

 

A post shared by Aqsa Fawad (@gottablogger)

If you’re wanting to follow someone who’s going to show you a bit of travel, a bit of style and a bit of food, look no further!

7. Murrad Gillani – @murrad_gillani

One of our oldest follows and it never gets old! Murrad Gillani started blogging about food a while ago which led him to find his calling – making his own food for the world! Think insanely goo-ey, chocolatey cookies and fiery hotdogs, this guy will make sure you have the food of your lifetime. Follow for instant calories!

Stay tuned to Brandsynario for the latest news and updates.

Are Locally Manufactured Automobiles Being Preferred More Now In Pakistan?

locally manufactured automobile
Image Source: Times of Islamabad

Pakistani market of automobiles has always been a tumultuous ground. The market is often swayed by international manufacturers and then comes to a stable point when the local market steps up. However, which car people choose to buy ultimately is an important decision. Here’s why now many believe locally produced automobiles are gaining popularity in Pakistan:

Read more: 5 Tips to Extend Your Car’s Battery Life!

The Latest

Jian Peng, Pakistan’s Honorary Investment Counselor in China said that there is a strong rise in automobile purchasing in Pakistan. This, according to him, represents a growth in our economy after the pandemic. Peng is also an expert on the automobile industry in the Research Association of China World Trade Organization. That is why when he spotted a trend of automobiles in the Pakistani market, it was beyond interesting.

locally manufactured automobile
Image Source: 24 News HD

Jian Peng noted that international manufacturers ruled before. Imported cars, according to him, were the major part of Pakistan’s car market. However, as of late, domestically produced or domestically assembled cars are becoming popular.

The Pakistan-China Growth

Peng also added that Chinese automobile brands such as SAIC MG and Forthing are onto greater goals. They have successfully established joint venture assembly plants with Pakistani partners. As a result, great progress is being in the relevant industries in Pakistan.

locally manufactured automobile
Image Source: Pak Wheels

This progress is changing the landscape for a number of reasons. It has gradually and effectively reduced the cost of vehicle production. As a result, Pakistanis can afford better-quality cars for a lower price tag. 

Can This Be Improved?

Jian Peng said there is a lot more where that came from. He believes there is a lot more potential in this sector that can be utilized through the Pakistan-China friendship. He also added that the development of new energy vehicles in Pakistan is a necessary step that must be taken in time.  Since Pakistan’s electricity supply has improved with CPEC projects, many cities have electricity redundancy.

locally manufactured automobile
Image Source: News International

According to this expert, the best way to consume this redundant electricity is to use it for automobiles. Using it for new energy cars would be the most productive manner. However, while Chinese-locally manufactured cars may be on the up, are they good in the long run? Pakistanis believe in the stereotype that Chinese cars do not last long. Will this improvement change their perspective?

Read more: Smartphone Or Smartwatches – Which Is A Bigger Distraction To Drivers?

Stay tuned to Brandsynario for the latest news and updates.

5 Ways To Keep Your Skin Hydrated This Summer!

5 Ways To Keep Your Skin Hydrated This Summer!
Image source: https://www.kaya.in/

Hot and humid weather is here. With changing weather, summers can take a toll on your skin if you do not take enough care. To have a healthy glow and soft skin, it is essential to stay hydrated in summers, as water makes up about 70 percent of our body weight.

Our skin requires water to breathe and to stay moist. Dry patchy skin can result in many problems and those harsh UV rays, which are nearly impossible to avoid. Since it is not very easy to have a perfect beauty regime, here are some tips on staying hydrated this summer.

1. Drink Lots of Water

5 Ways To Keep Your Skin Hydrated This Summer!
image source: https://skintherapybuckhead.com/

As much as it sounds old school, water really has a way of keeping your skin hydrated. It maintains the elasticity of the skin when there is excess water loss due to heat and sweat. With the Holy month of Ramzan coming up, our water intake reduces because of fasting. So, make sure to take an adequate amount of water in different forms to protect from dehydration.

2. Lather on Sunscreen

Harsh UV rays and sunlight can result in patchy skin, melasma, and uneven skin tone. A foolproof way to protect your skin from the sun is to wear sunscreen every single day. Protecting your skin from the triggers is the best way to have healthy skin. As a result, you do not have to worry about investing in a lot of makeup to hide those problems which arise over time.

3. Moisturize for Hydrated Skin

5 Ways To Keep Your Skin Hydrated This Summer!
image source: https://porcelainfacespa.com/

As much as it is important to provide the skin the much-needed hydration from the inside, it is vital to give your skin a much-needed TLC from the outside. Moisturizers are the best way to do so. They make sure to keep the water locked inside the skin so that the skin remains hydrated for a longer period of time.

4.Have a Skin Care Regime

5 Ways To Keep Your Skin Hydrated This Summer!
Image source: https://www.goodhousekeeping.com/

Proper cleansing and exfoliating are as important as any other thing you try to do for a healthy glow. Cleansing and exfoliating make sure to remove all the dirt and impurities from the skin. It can help in increased cell turnover resulting in new cells coming to the surface. This can result in healthy-looking skin that is brighter and plump.

5.Use Facial Mists for Hydrated Skin

5 Ways To Keep Your Skin Hydrated This Summer!
Image source: https://www.drbatul.com/

Using facial mists is a quick fix for dry patchy skin. In summers, a facial mist can do wonders for your skin. It will help to nourish and hydrate your thirsty skin all day long. Rosewater is the best example of a facial mist. Just pop one in your bag and spritz a little when you feel like your skin is getting dry. Facial mist can also be used as a toner with a cotton pad’s help reduce the number of pores and oil from your skin.

Stay tuned to Brandsynario for the latest news and updates.

7 Night Photography Tips You Should Try For Artistic Shots

Night Photography tips for better shots
Image Source: industrydev.com

Photography can be considered as one of the best artistic activities one can partake in. They require a specific skill set that comes only with practice, and the availability of editing apps only makes it more fun. We have come quite a long way since the box cameras were the most advanced features.

With smartphones and DSLRs, it has become a lot of accessible to step out at night and capture some beautiful shots. The sky is gorgeous in the winter, and it is recommended that you check out this activity if you have an able camera or a phone. Whether you’re an amateur or an old champion looking to polish your skill, we have some Night Photography tips for you!

Night Photography tips
Image Source: indianexpress.com

1. Adjusting Shutter Speed:

Shutter speed plays an extremely vital role when it comes to photography. It has to be adjusted by the light entering the lens. If you wish to be a little creative with night photography, experiment with the shutter speed. You can even use a light source with a delayed shutter to create some artistic shots.

2. A Small External Source:

For some glorious shots, it is often recommended to try using an external light source close to the camera. A flame from a match stick or a candle can create quite a lot of artistic shots. It’s always fun to take a shot of a lighter!

3. Avoiding Lower Angles:

Since most light sources at night are on higher angles, taking ground-level pictures might not give the best results. Instead of lower angles, try out ones that are on the ground but are pointing up.

4. Use Tripod Stand Or Support:

If you wish to capture a perfectly still shot, you might not want to do that with the camera in hand. Using a tripod stand or smaller ground support can really capture the essence of the scene. Pictures of stars with tripod stands can really capture the beauty of the universe.

Photography tips for improvement
Image Source: clickandlearnphotography.com

5. Shoot In Manual Exposure:

Exposure is yet another feature that plays a vital role in night photography. You may wish to adjust the exposure manually if you want good night photography results. Having too bright or too low exposure can ruin the shot. So, make sure to adjust the exposure manually!

6. Use The Timer Often:

Since there is a lack of light during the night, it is preferable to take shots that take a bit of time. This means that once you have lined up your shot, put it on a timer, so there is plenty of time for the lens to focus and adjust on the object.

7. Explore The Scene:

When it comes to photography, it is better not to rush into the scene with a camera. Firstly, check the whole area with a watchful eye and smoke out the best shooting angles. Next, observe the light source in that area, if there is any, and then line up your shot by it. It is always better to take your time and explore a place.

These photography tips are sure to enhance and improve your night experience. They will definitely be able to capture the essence of the scene.

Stay tuned for more from Brandsynario!

The Best Pakistani Father’s Day Campaigns Of 2022

Image Source: Facebook

Father’s Day of 2022 was the first one everybody could celebrate with love and joy post-COVID-19. It was also one of the hardest ones as many lost their fathers in the past two years. Thus, the Father’s Day campaigns of this year hit close to home. They were well-curated and well-founded. Have a look at the best ones:

Read more: Dolmen Mall Launches Pakistan’s First Exclusive Infant’s Diaper Changing Station As…

Proton Pakistan

Proton Pakistan is a car brand and so, their campaign was also centered around that. They bring in the idea that for fathers cars are everything until you meet those whom you can sacrifice anything for. The ad is a beautiful video showing children enjoying themselves with their father in their family car.

Diamond Paints

Diamond Paints outdid themselves with their Father’s Day ad. It shows a son who keeps underestimating his father, thinking he’s from the past era. The father is shown with a sullen face many times until the son realizes the father can do a lot. The last lines of the ad, “khamoshi orre bare loug” who may be behind us but know more are what will stay in our hearts and minds.

Momse

Momse is a premium diaper brand in Pakistan. Their ad is also one of the most adorable one’s we’ve seen. It shows a daughter reading out her letter to her father in which she asks, “why won’t he express himself?” It’s an important lesson for desi dads!

Dolmen Mall

Dolmen Mall’s father’s day campaign was a little different. They came out with a new initiative rather than an ad and it also blew us away. For the first time ever, they have introduced changing stations for babies in men’s washrooms too. The hashtag accompanying it is, “ItsOkayToChange” which is brilliant. We love a father’s day that is this progressive.

Geo TV

Who thought GEO TV would have its own Father’s Day campaign? Well, they do and it’s one of the most thoughtful ones also. What Geo did was that it compiled some of the most cutest and impactful scenes from their dramas with a voiceover to commemorate the efforts of all fathers. Watch the video, it’ll definitely bring tears to your eyes.

Read more: Huma Nasr’s ‘Shaadi Kay Laddoo’ Celebrates Relationships

Stay tuned to Brandsynario for the latest news and updates.

3 Easy Breezy Summer Recipes To Try

Image Source: Kraft Foods

Summers are here and no one really enjoys heavy, greasy food. Why don’t you try out these easy breezy summer recipes at home?

1. Watermelon salsa dip

Image Source: Tablespoon.com

This is the easiest and yummiest way to enjoy a snack on a sunny afternoon. Pick some of these vegetables/fruits from your fridge and make them into a delicious salsa dip!

Ingredients:

  • ½ watermelon
  • ½ large white onion
  • 1 large cucumber
  • 1 medium-sized tomato
  • 2 fresh Jalapenos
  • 1 bunch of coriander leaves
  • 1 large lemon
  • Salt and pepper
  • Tortilla chips or any chips of your choice

Instructions:

  • Chop the watermelon, onion, cucumber, tomato, coriander, and jalapenos into small cubes. Add it to a large bowl.
  • Add salt to your liking
  • Squeeze a large lemon
  • Enjoy with tortilla chips

2. Gazpacho

Image Source: Spanish Sabores

A cold soup and drink made of raw, blended vegetables. It originated in the southern regions of the Iberian Peninsula and spread into other areas. Gazpacho is widely eaten in Spain and Portugal, particularly during hot summers since it’s refreshing and cool.

If you are looking to try new and different recipes this is the perfect one for you. This scrumptious soup is going to become your new favorite.

Ingredients:

  • ½ cucumber, peeled and seeded
  • ½ large red bell pepper, stemmed and seeded seeded
  • 2 very ripe red tomatoes, preferably heirloom, cut into ½” wedges, 3 Tbsp. seeds reserved
  • ½ large onion, chopped
  • 1 garlic clove, finely grated
  • 2 (or more) red wine vinegar
  • Flaky sea salt
  • 3 olive oil, plus more for drizzling
  • Quartered cherry tomatoes, chopped chives, and grilled or toasted country-style bread (for serving)

Instructions:

Step 1

Cut 2″ of the cucumber into ¼” pieces and set aside for serving; coarsely chop remaining cucumber and place in a large bowl. Cut one quarter of the bell pepper into ¼” pieces and set aside for serving; coarsely chop remaining bell pepper and add to bowl with chopped cucumber. Add tomatoes to bowl and toss with shallot, garlic, 2 Tbsp. vinegar, and 1 Tbsp. salt. Let stand 30 minutes at room temperature to let flavors meld.

Step 2

Transfer tomato mixture along with any accumulated juices to a blender. Add 3 Tbsp. oil and purée on medium speed until smooth; season with salt and vinegar, if desired. Strain through a coarse-mesh sieve into a large bowl or pitcher and chill until cool, about 1 hour.

Step 3

Divide gazpacho among bowls. Top with cherry tomatoes, chives, reserved cucumber and red pepper pieces, and tomato seeds; drizzle with oil and season with salt. Serve with bread alongside.

3. Korean Soy Sauce Noodles

Image Source: Love and Olive oil

With the import ban, we are unable to purchase our Korean fiery noodles. But don’t worry because these soy sauce noodles are the perfect replacement. Whether it’s a stay-in-bed kind of day or a party, these noodles are your go to.

Ingredients:

  • 7 oz (200g) thin wheat noodles or your choice of thin noodles
  • 3tbsp soy sauce
  • 3clSet featured imageoves garlic minced
  • 1tbsp sugar
  • 1 tbsp sesame oil
  • 1tbsp toasted sesame seeds
  • sautéed vegetables, meats and/or eggs (optional)

Instructions:

  1. Cook noodles according to package instructions. Drain and rinse the noodles under ice-cold water, rubbing them with your hands to remove excess starch.
  2. While the noodles are cooking, combine soy sauce, garlic, sugar, sesame oil, and sesame seeds in a large bowl. Add the noodles to the sauce and toss with your hands or tongs to evenly coat the noodles. Garnish and enjoy!

NOTES

Popular toppings include sautéed vegetables (onion, zucchini, and/or carrot), choice of protein (minced meat, egg yolk, boiled egg, or tofu. Please feel free to be creative with this!

Stay tuned to Brandsynario for the latest news and updates!

The Trend Of Brides Wearing Sneakers In Pakistan – Yay Or Nay?

brides sneakers
Image Source: Wedding Wire

Brides, nowadays, are owning their outfits more than ever. Gone are the days (thankfully) when they sat with veils on their heads and were uncomfortable on their own wedding days! Now brides have new plans for their wedding outfits and here’s the hint: it’s all about comfort.

What’s The New Trend?

The latest trend Pakistani brides are now owning more than ever is unusual. It may be surprising to you but it’s not about clothes. In fact, it’s about their choice of shoes! Brides are done with 6-inch heels and the blisters it gives them and how immobile they make them. They have now resorted to a more interesting pair of shoes which are sneakers.

Imagine an all dolled up bride, glamorous, and beautiful in their lehnga or other outfits and at the bottom, there are the good ol’ sneakers. Sure they may not look as fancy as heels but they have their own charm.

Who Wore It?

We recently came across this bride on Instagram who was posing proudly with her sneakers. She’s dressed in a heavy kaam wala joda and what she’s popped on her shoes is a good pair of sneakers. She’s proud of it! Have a look at this bride and how she embraced the latest trend:

Read more: 5 Actresses Who Made Beautiful Brides In Pakistani Dramas

Who Else Pioneered It?

Minna Tariq, the up-and-coming Pakistani actress recently got married. Tariq is also the daughter of the legendary Rubina Ashraf. Naturally, Minna Tariq’s wedding was covered on all social media platforms and nothing could escape the eyes of netizens. Minna Tariq too, wore sneakers on one of her wedding functions. Catch a glimpse of her look here:

What Do People Think?

Netizens are hard to please party and they are aversive to changes. As a result, they’re neither impressed nor excited about this latest trend of wearing sneakers as brides. However, amongst the naysayers, there are those who love it also and are excited about this change.

Have a look at what they said:

brides sneakers
Image Source: Instagram

Think of how comfortable and different wedding events will become for brides if they start wearing sneakers at their functions. We’re sure excited!

Read more: 5 Pakistani Online Pages That Are Selling Floral Jewellery For Brides

Stay tuned to Brandsynario for the latest news and updates.

Swing’s Recent Distasteful Marketing Stunt Receives Backlash

swing marketing stunt
Image Source: Facebook

Swing is a restaurant in Karachi that has served hundreds since it opened its doors. The restaurant, however, is not in news now for an incredible dish or another remarkable achievement. Rather, they are in the news for the distasteful marketing gimmick they implemented recently. Have a look at what it was, the apology after, and the continuation of the same gimmicks.

Read more: 5 Eateries From Lahore We Want To Have In Karachi

What Did They Do?

They made a short ad with a board saying, “25% off on Monday for men’s”. The board was then shown to be on top of Gangubai’s brothel and we even see her later, signaling to others to come. Later, a man comes and sees the board and then down at the woman who was inviting him.

This is all based on Gangubai’s movie in which the main concept is how a prostitute fought for her rights. To bring that movie and its characters out for a purpose that is completely different is absurd. Moreover, what even is “Men’s Monday?” Every single day is men’s in public— why do we now need a special discount for them?

The Incoming Criticism

Of course, our netizens are informed and responsible citizens. They all saw the ad and quickly responded to it too. They felt it their responsibility to speak about the bad taste in which the ad was made and how it was simply intolerable. Have a look at what people said:

swing marketing stunt
Image Source: Facebook

swing marketing stunt
Image Source: Facebook

The Apology After

We doubt Swing would have apologized had this much hate not come in. However, apologize they did. They again continued with the same Gangubai streak and made a picture of a newspaper in which they apologize. However, is it really an apology?

swing marketing stunt
Image Source: Facebook

They talk about how when a movie does it it’s fine but when a restaurant does it it’s a sin? Clearly, Swing missed the point. Have a look at their apology:

Something Else Now?

They also did not stop there. They are now continuing the association of their brand identity with another character from Gangubai. The other was the rival prostitution queen in the movie. Have a look at their new posts, it’s tone-deaf and just immature at this point.

swing marketing stunt
Image Source: Facebook

Read more: 11 Instagram-Worthy Restaurants In Karachi You Should Visit At Least Once

Stay tuned to Brandsynario for the latest news and updates.