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Alibaba Launches Netpreneur Training Program In Pakistan

Alibaba.com Organizes Karachi Seller Summit
Image Source: Cosmo Sourcing

Karachi, 13th June 2022 – Alibaba Global Initiatives (AGI), a training arm of Alibaba Group, is set to launch its Alibaba Netpreneur Training Program today in Pakistan with support from Daraz, a leading e-commerce platform across South Asia and a business of Alibaba Group, as well as the Trade Development Authority of Pakistan. The four-week program will include a series of online courses and workshops to support local entrepreneurs in harnessing digital technology to grow their businesses.

The Netpreneur Training Program is designed to equip entrepreneurs and business leaders across different sectors with tangible and actionable steps they can take to advance in the digital economy. To date, AGI has trained close to 1,600 entrepreneurs around the world through this program.

Building on the success of the previous editions of this program, the curriculum this time will delve into the latest trends and practices shaping China’s digital economy, and discuss approaches and frameworks for building a successful and innovative business in today’s digital world. Classes will be conducted online in English by certified Alibaba trainers and business leaders who have had experience leading their own digital businesses to success.
“The opportunities for digital development in Pakistan are bright. As the second largest e-commerce market in South Asia, Pakistan has immense growth potential. We are keen to help SMEs gain a digital edge and support business leaders with the essential knowledge and skills to succeed in the digital economy,” said Dan Liu, Senior Advisor at Alibaba Global Initiatives.

Participants who complete the program will receive an e-certificate and will be eligible to join the AGI entrepreneur community. The community is enriched with a diverse mix of passionate and successful like-minded entrepreneurs and provides unmatched opportunities to network, collaborate and learn.

Applications for this program are open until July 1. For more information on the enrollment criteria, the full program details and how to register, please visit:
https://agi.alibaba.com/pk_alibaba_netpreneur_training

5 Pakistani Dramas That Taught Us Valuable Lessons

pakistani dramas
Image Source: Brandsynario

PEMRA just banned a drama serial for ‘indecent content’ and dramas like ‘Jhooti’ in which the issue of domestic violence is trivialized are common. However, in the middle of all these rotten eggs were some classic serials that taught us invaluable lessons. 

The list we have comprised for you will make sure you spend your time where it’s worth. Plus, you can learn great lessons on a range of issues too!

1. Baaghi

This deserves the first spot on the list. The drama was inspired by Qandeel Baloch, an internet sensation who was murdered by her brother in the name of honor. This drama was a great hit and remained one of the most popular ones to date. 

It highlights grave societal issues, problematic mindsets, and the chains of patriarchy.  Fouzia Azeem, aka Qandeel Baloch, is played by Saba Qamar, so you can be sure the acting is par excellence. It also depicts the dynamic of “had harami” where families enjoy a woman’s income and mistreat her for it.

2. Udaari

pakistani dramas
Image Source: Brandsynario

Another superb composition by the Pakistani industry. Udaari is based around the issues of child abuse. In this drama, the rapist comes to light after doing the crime, and he’s taken to court. This idea moved some gears in the minds of the audience and for a good reason.

It strived to show the rapist as the only one at fault and the victim as someone who was wronged. The central theme of the drama is that ‘a rapist is a culprit that needs to be punished and a girl is not guilty if she becomes a victim of the rape.’

3. Alif

pakistani dramas
Image Source: Pinterest

Alif was also one of the best Pakistani dramas to date. That’s because the theme it is teaching is hugely different from the mess the usual ones like to dwell upon. Starring Hamza Ali Abbasi and Sajal, this drama focused on spirituality. It was about the fact that love between a man and God knows no bounds.

Alif highlighted that the path to spirituality might be difficult, but the destination is worth all you sacrifice. We loved this one, especially!

4. Daldal

pakistani dramas
Image Source: HIP Pakistan

This Pakistani drama is about human trafficking and illegal immigration. The attempt to shed light on these with an audience like ours must be commended. Daldal portrays the paradoxical belief that many Pakistanis have about their country— that they can not prosper here or sustain themselves on their soil. The main character, Shuja, illegally leaves for England, and there we see how he struggles to make ends meet.

In a way, it attempts to shatter the romanticized notions we have built about life abroad.

5. Sammi

pakistani dramas
Image Source: VeryFilmi

With a star-studded cast having the likes of Adnan Siddiqui, Mawra Hocane, and Sania Saeed, this drama also enjoyed its fair share of popularity. Sammi is a commentary on socially constructed gender relations.

It depicts how women are looked upon as the lesser sex while families are obsessed with their sons. It portrayed only how typically men control the lives of women in a family.

Stay tuned to Brandsynario for the latest news and information.

This ACCA Ad Is Making Netizens Ask The Same Question – How Is It Relevant?

acca ad
Image Source: Facebook

ACCA is a competitive field where a strong majority of students choose to make their career paths. The field of accountancy is no easy feat however, it has been termed a  boring one. However, ACCA’s latest ad is a paradigm-changing one that completely changes the way we think about ACCA. 

Read more: Here’s How BTW Is Making Waves Among Gen-Z One Purchase At…

What Is It About?

The ad is called “Aagay Ki Soch” in which a whole song has been made on thinking ahead. Provided there is a song, the whole ad looks like a music video. It features three women singing and playing games and then actually having a dance routine too. The singers are from Gintara and their selection is a representation of diversity and inclusion.

Who would have thought dance, music, and song would be used by ACCA to promote itself and it would work so well? The choreography is eyecatching and the song goes incredibly well with the spirit of the ad— to put a new twist to the old.

What Worked And What Could Be Improved?

It nailed some aspects which were trying to show that ACCA can be a lot more than boring white offices. It chose to show only women to encourage women to be a part of the field, to be the face of ACCA. They also had young women to target young people who will be deciding their careers. The ad seems to be clearly built on the premise of innovation, integrity and inclusion. 

It brings forth the idea that Gen Z is the population that breaks past all barriers and revolutionizes each field they touch. The lyrics are suggestive of the fact that qualified finance professionals from ACCA can be remarkable globally. Think Ahead – think of the future and what can be achieved! We loved the neon colours and the uplifting vibe of the ad altogether.

However, sing-songey ads and dance routines ads feed into the culture of everything having to do with pop. Many might be confused about the message since it requires reading into it.

The Song

“Aagay Ki Soch” could be a banger, let’s be real. The song has well-thought-out lyrics that could appeal to even the toughest crowd. For instance, when they sing “ginti ki game hai saari, yehi hai dunya daari” it really hits. It brings home the idea that the skills ACCA teaches are not limited to just screens, they’re life skills that take Gen Z to the next levels.

“Jidhar bhi tu jayega, rasta tu payega” is also another verse that remained stuck in our heads. It captures the mindset that Gen Z are unstoppable when they put their minds to something.

What Did People Say?

People are discussing this ad on KAMN on Facebook, a group where all sorts of advertisements are discussed. Many are confused about the relevance of this ad to the field of accountancy because they are not reading into it. From the surface level, they just see a song. Others are raising constructive critique where they think the ad has some good elements but it missed out heavily which is why this ad does not stand to make an impact.

acca ad
Image Source: Facebook
acca ad
Image Source: Facebook

There’s more:

acca ad
Image Source: Facebook

Read more: Interested In Learning About NFTs?

Stay tuned to Brandsynario for the latest news and updates.

5 Places In Karachi That Are Serving The Best Tacos

The quest to find the crunchy tacos never really stops. We don’t mess around when it comes to tacos. Whether it’s Taco Tuesday or just another weeknight, tacos show up on our kitchen table more often than we’d like to admit.

We love how wrapping almost anything in a corn tortilla or flour tortilla turns it into a killer meal. Check out the list of our five favorite taco places in Karachi.

1. Mexican Adobo Grill

A new hit in K-town. Mexican Adobo Grill is all the rage this season for their extensive Mexican menu and one-of-a-kind tacos. Adding a fun twist to the customer service, they offer a menu that can be customized per your requirements. From an extensive range of fillings and toppings to salsa and sauces, this place is a must-have for a dose of a mouthwatering, delicious and delightful meal.

Location: Shahbaz Commercial DHA

2. Taco Cat

At Taco Cat, you can find burritos, dips, beverages, and wraps on the menu. They also feature a children’s menu tailored to the tastes and portion amounts that youngsters tolerate. They provide the crispiest, juiciest, and spiciest taco in town, guaranteed to make you smile.

Location: Phase 6 DHA

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3. Burridos

Burridos is not relatively new and has been catering to Mexican food lovers for a few years at least. The extensive menu features starters, gourmet wraps, value wraps, chimichangas, tacos, and burrito bowls. Their savory and fusion-flavored tacos include the original version, Crispy Chicken Tacos, Steak and Cheese tacos, and The Fajita Tacos.

Location: Bukhari commercial 

4. Verge

Their tacos are everything you need! From hygiene to presentation to taste, Verge offers some exclusively delicious tacos on their menu. If you are up for a taco night, watch out for their exclusive taco nights at the restaurant, which offers a variety of delicious tacos on the menu.

Location: Bukhari commercial 

5. Loco

The tacos at Loco are delicious and filling, especially the Carne Asada taco. The tacos are incredible, with their ideal combination and fusion of ingredients and wonderfully crunchy shells. However, compared to other Mexican restaurants, they are a little costly. Nonetheless, Loco serves us some delectable Mexican and Spanish dishes. So, if you’re looking for a new flavor to test, this is the place to go.

Location: Zamzama commercial 

Read More: Here’s How Coca-Cola Is Reducing Its Carbon Footprint

Stay tuned to Brandsynario for the latest news and updates.

TikTok To Launch New Screentime Management Tool To Boost Digital Well-being

Image Source: Rolling Stone

PAKISTAN, June 10, 2022: TikTok is preparing to launch two new practical tools as a part of its digital wellbeing mission to make it easier for its growing community of users to manage the time they spend on the entertainment platform. The new tools will enable users to have regular screen time breaks, allowing them to remain in full control of their TikTok experience.

A new screen time dashboard will give TikTok’s creative community data on how much time they are spending on the platform, including summaries on daily usage and the number of times they opened the app. Users can also opt for weekly notifications to review their dashboard and monitor the time spent in a single sitting. These prompts will remind TikTok users to take a break after a certain amount of uninterrupted screen time, which they can set as per their choice and convenience.

TikTok will also introduce weekly digital well-being prompts for younger users. When users aged between 13 and 17 spend more than 100 minutes on the app in a single day, he or she will get a reminder from TikTok about using the screen time limit tool the next time they open the app. TikTok is focused on delivering digital experiences that bring joy, entertainment and enrichment to its community. Part of this includes ensuring that the community has a positive relationship with their devices and allowing them to be more in control of their experiences. These new features are in line with TikTok’s goal to promote a safe and positive experience for all its users and ensure that the platform is equipped to offer the best possible viewing choices for the TikTok community.

By rolling out the new screen time management tools, the platform hopes to encourage its community to think about their digital habits. Accordingly, TikTok will publish a new guide, titled “How can I reflect on my digital well-being with my family and friends?” on the platform’s Safety Centre. The new features will be launched in the coming weeks and will be available in & Privacy and Settings & under the section Digital Wellbeing.

QS World University Rankings 2023: Top Pakistani Universities

This year’s QS World University Rankings include almost 1,500 institutions from around the world. It’s not just iconic institutions that take the top spots. This year’s highest rankings include universities from diverse locations across Europe, Asia and North America.

Meanwhile, about 13 Pakistani universities have been highlighted in the best global universities for 2022 published by US News and World Report, a Washington-based ranking guide.

Among these 13 universities National University of Sciences And Technology (NUST) Islamabad is the top-ranked Pakistani institute out of 1,500 universities from around the world.

Pakistani Universities QS Ranking 

Here is a complete list of all Pakistani Universities and their rankings in the list.

Read More: ECOM Giant Daraz Appoints Leading Agency, Mindshare, As Their Exclusive Media Agency

Image source: economy.pk

QS World University Rankings Top 10

Here is the list of top 10 universities in QS World University Rankings for 2023. Massachusetts Institute of Technology (MIT), University of Cambridge, and Stanford University have claimed the top 3 spots for 2023 respectively.

  1. Massachusetts Institute of Technology = 1
  2. University of Cambridge = 2
  3. Stanford University = 3
  4. University of Oxford = 4
  5. Harvard University = 5
  6. California Institute of Technology = 6
  7. Imperial College London = 6
  8. University College London = 8
  9. ETH Zurich = 9
  10. University of Chicago = 10

QS World University Rankings Criteria 

The QS World University Rankings consider the following indicators while compiling these rankings each year. The indicators and the individual percentage of each indicator is listed below.

  1. Global research reputation = 12.5% weight
  2. Regional research reputation = 12.5% weight
  3. Publications = 10% weight
  4. Books = 2.5% weight
  5. Conferences = 2.5% weight
  6. Normalized citation impact = 10% weight
  7. Total citations = 7.5% weight
  8. Number of publications that are among the 10% most cited = 12.5% weight
  9. Percentage of total publications that are among the 10% most cited = 10% weight
  10. International collaboration – relative to country = 5% weight
  11. International collaboration = 5% weight
  12. Number of highly cited papers that are among the top 1% most cited in their respective field = 5% weight
  13. Percentage of total publications that are among the top 1% most highly cited papers = 5% weight

Read More: #LUMSFeeHike Trends As Students Face Financial Challenges

Stay tuned to Brandsynario for the latest news and updates.

McDonald’s Smoke Detector Automatically Orders Your Meal – Here’s How

mcdonald's smoke detector
Image Source: Facebook

McDonald’s just keeps getting better in the Netherlands. The fast-food joint has come up with a device that will make you feel like you’re definitely living in the age of technology. When technology comes together with our favorite junk food, what else do we need in life? Here’s the simple answer: nothing. Read all about the latest invention here:

Read more: Here’s How McDonald’s Is Asking Its Consumers To Be More Responsible

The Big Mac Smoke Detector

mcdonald's smoke detector
Image Source: Facebook

The people over at McDonald’s created a Big Mac Smoke Detector. What it does is that it is fixed in your kitchen. When it smells that food has been burnt or something, it immediately orders your pre-selected meal from your nearest McDonald’s. New food gets delivered to you within minutes because McDonald’s understands that not everyone is a Masterchef. 

The Machine

The machine was made in the iconic Big Mac shape because nothing says McDonald’s more than a meaty and fulfilling Big Mac. Moreover, the machine is entirely 3D printed and they fixate the smoke detector within it.

mcdonald's smoke detector
Image Source: Facebook

There is definitely one downside though. That is that the machine could actually be made more aesthetically pleasing and nice looking. It would look really odd to have a big bulging Big Mac hanging from your roof in your kitchen. However, when it offers McDonald’s as a savior within minutes when you burn your food, we guess anything works.

New Age Invention

This is a peak example of how the technology of today is being used to revolutionize the way we live our lives. No one would have ever guessed that one day there would be a McDonald’s smoke detector that could automatically order you McDonald’s when you burn your food. It is because of the invention of the 3D printer and other technology that something so incredibly convenient has been created.

mcdonald's smoke detector
Image Source: Facebook

McDonald’s has been staying ahead of the curve in countries abroad with various incentives and missions. It recently put up a whole range of ads in another country to encourage people to pick up their waste. It’s time we see a new way of functioning from the fast-food joints because their popularity can be utilized for good.

Read more: McDonald’s ‘Fries’ Crosswalk Is Grabbing Everyone’s Attention

Stay tuned to Brandsynario for the latest news and updates.

The Trailer Of Quaid-e-Azam Zindabad Is Out & The Movie Looks Promising

Image Source: Express Tribune

Fahad Mustafa and Mahira Khan have shared the first trailer of their upcoming hit, Quaid-e-Azam Zindabad. The movie is an action-comedy that will finally be hitting the screens a year too late due to the pandemic. The trailer, a total of 2 minutes and 25 seconds is packed with a lot. Here’s what it offers:

Read more: This ACCA Ad Is Making Netizens Ask The Same Question –…

The Storyline

The storyline follows the life of a notorious cop who is played by Fahad Mustafa. It appears that Mahira Khan is his aide and also his love interest. There is another don and then the major police officer is Mehmood Aslam. The film is directed by Nabeel Qureshi.

 

View this post on Instagram

 

A post shared by Fahad Mustafa (@mustafafahad26)

The idea is that Quaid-e-Azam is printed on the notes so he can keep an eye on us. The entire movie revolves around the presence of Jinnah and how he can see when the people of his nation do something wrong. In all of this, there comes a point when Quaid-e-Azam’s image gets lost from the rupee notes altogether. The fight then becomes about corruption.

Mahira Khan’s Scenes

The trailer also gives glimpses of another dance song (not sure if it can be called an item song) that is done by Mahira Khan. She seems to be adorned in a parrot green shalwar kameez suit while she’s performing in the song.

quaid-e-azam zindabad trailer
Image Source: Instagram

Mahira Khan also has other fun scenes such as the ones in which she’s learning to shoot a gun or when she’s riding on a bike with Fahad Mustafa out of urgency.

Action Unlike Ever Before

The film is also giving Dabangg vibes from head to toe. Fahad Mustafa in the tightly fitted police uniform and the whole host of stunts his character performs is nothing short of Dabangg. We see him breaking a wooden panel on the shoulder of one of his enemies and he turns around to finish an impactful dialogue.

quaid-e-azam zindabad trailer
Image Source: Instagram

One thing is for sure, the movie is incredibly well-shot. From the action scenes to the landscape scenes where the wide-zoom angle is utilized to show more than just the actors. We’re beyond excited to have the much-awaited film Quaid-e-Azam Zindabad hit the screens. Are you?

Read more: Velveeta Introduces A Scented Nail Polish For All Cheese Lovers

Stay tuned to Brandsynario for the latest news and updates.

6 Sweat-Proof Makeup Tips You Must Try This Summer

sweat proof makeup summer
Image Source: Loreal Paris

Let’s face it… in a few days, the summer heat is going to get to the level where your makeup is dripping before you have even sat inside your car. Pakistan especially gets extremely hot, and nothing seems to keep your makeup in place.

If you’re struggling like we are, here are the best 7 tips to try that can be life-changing!

1. Start with Primer

Many makeup artists have stressed the importance of a primer. A primer can serve specific functions for different skin types. For instance, you can opt for a mattifying primer for oilier skin to keep your skin matte.

sweat proof makeup summer
Image Source: Lauren May

Moreover, a primer helps your makeup go on smoother; it actually grips your makeup to your face.  

2. Choose Your Foundation Wisely

If your skin tans easily, opt for a foundation shade that matches your summer skin, or you can look ashy. Avoid the heavy, hydrating foundations made for winters; instead, opt for lighter, oil-controlling ones.

sweat proof makeup summer
Image Source: Allure

The best option is to go for a tinter moisturizer with SPF!

3. Water Proof Makeup is Key

Opting for waterproof makeup will ensure you don’t look like you walked out of a horror movie once your face starts to sweat. Having makeup that is not waterproof in summers means that it can become smudged with your facial sweat/oil, making you look unkempt.

sweat proof makeup summer
Image Source: Cosmopolitan

4. Lip Stains or Facial Tints FTW

Although many of us don’t opt for lipsticks anymore, you can opt for tints to keep you looking fresh, thanks to the mask life. Several tints work as eyeshadow, blush as well as a lip stain!

sweat proof makeup summer
Image Source: Cupcakes and Cashmere

5. Get, Set, Go

Do not forget to set your makeup if you want to combat the heat and dripping makeup. Setting sprays ensure your makeup is locked onto your skin, and they can serve different functions too. Want a dewy look? Get a dewy setting spray. Or, if you’re into the matte look, there are setting sprays that mattify your makeup too.

sweat proof makeup summer
Image Source: Good Housekeeping

6. Keep Tissues/Blotting Paper On Hand

Blotting facial papers is not available in Pakistan readily, so you can add them to your wishlist when someone comes from abroad next time.

sweat proof makeup summer
Image Source: Allure

However, an alternative until then is your good ol’ tissue paper! Keep tissue papers in your bag, which you can tap onto the oily parts of your skin to absorb the excess oil or sweat.

Stay tuned to Brandsynario for the latest news and updates.

ECOM Giant Daraz Appoints Leading Agency, Mindshare, As Their Exclusive Media Agency Partner

Karachi, Sindh, June 8, 2022: Daraz, the undisputed leading E-commerce marketplace, has appointed Mindshare, which is a part of GroupM, as their exclusive media agency partner in Pakistan. GroupM is not only the global largest media investment house, but a leader in Pakistan, bolstering a media buying muscle unmatched in the industry.

The partnership was finalized post a series of extensive reviews – solidified the coming together of 2 undisputed market leaders with the aim of co-creating the best-in-class e-commerce practices while delivering synergies within the world of e-com and media to bring forth a digital revolution. The scope of services aligned include end-to-end media management, including media planning and buying, for Daraz’s E-commerce platform.

“We are extremely thrilled to be associated with a tech giant like Daraz and onboard a partner which matches our philosophy and vision. This is not just a massive win for Team Mindshare, but also a great opportunity to learn. Our team is motivated and excited to apply the best of our knowledge and capabilities to create winning momentum for Daraz.” said Agha Zohaib, Managing Director Mindshare Pakistan.

Naveed Asghar, CEO GroupM added, “this partnership is a testament of the fact that two best in class organizations are coming together to further drive the exponential growth in E-commerce space, while nurturing the overall Digital Eco system in Pakistan”.

Ammar Hasan (Chief Marketing Officer, Daraz Pakistan) stated, “Daraz takes a lot of pride in doing media marketing in best in class way, We wanted a partner to compliment our aspirations of innovation in the field of media and eCommerce and we think Mindshare is the partner that fits our requirement for this journey.”

Meet Pakistani Founded Anmol Network, “The Ultimate No-Code Builder For Web3”, Which Allows You To Create Anything In The World Of NFTs, Defi, Gamefi, And Metaverse At The Click Of A Button

The WordPress or Canva For Web3

Remember when having a website or logo involved hiring a development or design team? If you don’t, this means that you have been riding the wave of the Internet’s mass adoption. For some of us, we can claim to be amongst the first 25 million Internet users back in 1994 when there were only a few thousand websites in the whole world. Having an identity on the internet was disproportionate, and the vast majority of users could interact on the internet yet were unable to build on the internet.  This quickly changed and products and solutions such as WordPress, Joomla, Wix, Squarespace, Shopify, and Canva came to the market and enabled anyone to stake their claim to a piece of the internet and build their brand, portfolio, business, eCommerce shop or other forms of virtual identity.

It is 2022, and history is repeating itself, but with Web3.0. With Web3, the most important thing to understand is that we are really not dealing with a new concept, we are in the evolution of the internet. The thing is, that Web3 in its current state is much like the internet in 1994, it is deeply inaccessible and incomprehensible to the average user, and often produces “The Rabbit Hole Effect”. Interested and engaged internet users set out to learn one feature or function of Web3 and subsequently end up in a never-ending Rabbit Hole of seemingly endless videos and articles to learn new terms, which each resource adding an additional ten or more concepts to learn.
After all of this learning, and moderate proficiency to use Web3 technologies, one question still remains and that is ”How can I build on Web3?”

Help us Anmol Network, You’re Our Only Hope

This is where things get interesting for Web3, and the users struggling to become a part of the next wave of the web, with a new project quickly rising to step in and save users from falling down the rabbit hole.  Meet Anmol Network: “The Ultimate No-Code Builder For Web3”, focused on ease of use and accessibility. Functioning like a WordPress or Canva for every facet of Blockchain Technology, Anmol empowers everyday internet users, small or large businesses, or developers to participate in the Blockchain space, and build Web3 micro-projects with simple, easy-to-use applications at a nominal transaction cost, and with no development skills required.

Anmol Network offers tools for NFTs, Metaverse, GameFi, and DeFi, as well as Social Tools that bring the connectivity and engagements of social networks to the Blockchain space. Whether a user wants a new audited token with customized vesting, a DAO, a generative art NFT project of thousands, or even millions of NFTS, this and much more can happen in minutes using Anmol’s tools and Decentralized Applications (DApps).

Everybody in The Metaverse is “Homeless”

The Web3 market is currently disjointed, off-putting to newcomers, and deeply inaccessible. Anmol Network is aiming to fix this by crafting an interoperable and beginner-friendly infrastructure for onboarding and transitioning organizations into Web3 technologies. This is necessary for widespread adoption and overall maturity, as an industry like this cannot grow and become stable without a global network of varied and avid users.

In virtual spaces, like video games or mobile apps, users can create identities and build, this is appealing because they can have more power or control than they do in the real world. The way that Web3 and the Metaverse are structured right now, is inaccessible and more inhibiting than societal class or financial dependency in the real world. Users can get coffee or an apartment in the real world, but in the metaverse, this is not affordable or obtainable for a vast majority of users, most people in the metaverse are actually “ homeless”.

The solution to this problem is a simple easy-to-use application such as Anmol Network, that empowers users to create their own Metaverse constructs shadowing every niche market in the real world, and allowing any user to engage, participate and build within the emerging digital markets.

It’s The End of The Internet As We Know It

The internet as we know it is going through a metamorphosis. Similar to how users were once hesitant to use debit cards, mobile phones, and yes the internet today, we may also be reluctant to embrace the change upon us.

Change is oftentimes only uncomfortable because we can only see what we are moving away from and not what we are moving towards. Web3 will be amazing, sit back and enjoy the ride towards mass adoption, or build your own empire and get your foot in the door while things are just starting to heat up.

“In order for mass adoption to occur,  things around the Web3 space need to get easier as time progresses, but the way things are evolving right now, things are becoming increasingly more difficult for new users to engage with” explains Furqan Ahmed, Founder, and CVO of Anmol Network I wanted to change that with Anmol, this is why we are creating a simple and highly user-friendly No-Code Builder For Web3, and a new blockchain that can seamlessly connect to a myriad of other chains. Because not only should this technology be accessible to all, but we are on a mission to create a rich ecosystem where all blockchains are able to freely share ideas with each other. Accessibility is a big thing for us!”

The Web3 space is growing at a faster annual rate than the internet initially had. With all of this potential, tools and resources must be provided to foster the mass adoption of Web3 technologies.

Anmol aims not only to bring growth to its ecosystem but for the blockchain and Web3 industries as a whole. They are building simple, yet multi-faceted, tools designed for blockchain beginners or existing web2.0 developers, and businesses looking to give Web3 a try, and facilitating the new generation of online activity. Anmol’s tools are premiering their launch on Polygon, while developing for deployment on their native chain, and many other chains such as BSC, Solana, Tezos, Flow, and more! Anmol Network is heavily focused on integrations, providing use-cases, and supporting the transition to Web3 for non-blockchain establishments such as Schools, Museums, Galleries, and Event Arenas.

Sources:

https://www.internetlivestats.com/total-number-of-websites/

https://home.cern/science/computing/birth-web

Prioritizing Health And Making Home Worry-Free Spaces, Akzonobel Upgrades Dulux Easycare With New Anti-Viral Properties

As health and safety become a growing priority for consumers, Akzo Nobel Pakistan has taken on the task to secure families within homes. The company today launched the upgraded Dulux EasyCare Anti-Viral1 proposition in the premium interior washable paints segment.

The paint that parents trust on their walls as it is tough on stains and bacteria, is now also tough on viruses. Boosted with the new Silver Ion Technology, Dulux EasyCare provides an added layer of anti-viral protection that helps to effectively work against certain viruses.

Launched today, Dulux EasyCare is now available for purchase at selected outlets across Pakistan.

“At AkzoNobel, we are constantly on the lookout for technologies to push the boundaries in safeguarding families and enhancing living through paint. As the importance of health and wellness gains traction in a post-pandemic world, I am proud that our new Dulux EasyCare Anti-Viral can support that vision by protecting our consumers starting from the four walls of their homes,” shares Mubbasher Omar, Chief Executive Officer, AkzoNobel Pakistan Limited.

The upgraded Dulux EasyCare now provides four-pronged peace of mind to parents.

Dulux EasyCare actively safeguards the health of families against unseen threats and makes living environment safer.  In addition to its existing anti-bacterial2 properties, the offering is now boosted with the new Silver Ion Technology for added anti-viral protection.

AkzoNobel is coming to the aid of young families who want to play, express, and live worry-free in their homes. The celebrated KidProof+ technology in Dulux Easy Care ensures that walls stay stain-free and clean for longer. The protective layer on the paint film actively resists common household stains caused by liquids (such as fruit juices, tomato sauce, ice creams etc.), stationary (chalk, fluorescent pens), dust and mud.

This innovative paint offering also merges the best-in-class performance with global aesthetics. The Colourguard technology helps walls remain vibrant for longer. Its now easy to bring alive your look on walls as AkzoNobel’s Global Aesthetic Center has developed an extensive palette with over 2000 colour options to choose from.

Further inspiring consumer confidence and trust is Dulux Assurance – the first-of-its-kind promise of superior quality in the Pakistan paint industry. Dulux EasyCare consumers can rest assured of Perfect Colour, Uniform Finish and Coverage stated, else the paint will be replaced*.

OPPO F21 Pro 5G Achieves New Highs Of Anticipation – Goes On Sale In Pakistan

Lahore, June 09, 2022: The wait is finally over. The most awaited OPPO F21 Pro 5G is officially available to purchase online and in stores nationwide.

With fans swooning over its incredible design and fastest internet connection due to 5G enabled, 6nm processor, and camera capabilities, the OPPO F21 Pro 5G has been very well received since its launch.

With its exquisite style and unique Mega lens & Mega portrait feature, the phone has witnessed huge anticipation across the stores on its first sales day.

Powered by Qualcomm® Snapdragon™ 695 5G Mobile Platform built on a 6nm process, slim and sleek design along with good battery life, OPPO F21 Pro 5G ensures an exceptional user experience. The phone has a powerful 4500mAh battery that comes with 33W SUPERVOOC Flash-charging technology. With 128GB of ROM and 8GB RAM, which can be extended by 5GB from OPPO’s RAM expansion, promising great power efficiency.

It comes in two stunning colors including Cosmic Black and the unique Rainbow Spectrum. It is available to purchase in stores and at ‘Daraz’ for a retail price of PKR 69,999/-.

With an aim to enhance the quality of calls and fast connection through VoNR technology and VoLTE, the phone is equipped with such features through which users can experience enhanced 4G+ performance with 5G as well if it is available in their respective location.

The new OPPO F21 Pro 5G handles data privacy and information security at levels that exceed industry standards. Smart Notification Hiding helps protect your privacy when using your phone in public areas.

The powerful camera system by OPPO is going to change the reel dynamics. The features include Bokeh Flare Portrait, Selfie HDR, AI Scene Enhancement, and AI Color Portrait. It features a 64MP High-Res Main Camera, a 2MP Macro Camera, a 2MP Depth Camera, and a 16MP Front Camera.

Moreover, browsing and consuming information has never been easier thanks to smart AI sensing algorithms and intelligent translation on OPPO F21 Pro 5G.

With the Air Gestures on ColorOS 12, you can mute a call with a swipe-up gesture or scroll up and down on pages within apps like YouTube, Facebook, Instagram, and TikTok without touching the device.

Over the years, the OPPO F series has made significant advancements, including the introduction of VOOC charging, improved camera capabilities, innovative design, and unique color options.

With an incredible design, this new device combines cutting-edge technology with a vibrant style and chic design. The phone is available for purchase at and in stores nationwide.

6 Things Men Can Do To Make Women Feel Safer In Their Presence

Image Source: Zipit

In today’s age, the discussion on feminism can very easily become counter-productive. With the rise of the cancel culture, men and women alike simply become discreet with their problematic habits rather than fixing them. However, if people aren’t told the right way to do things, change is more than what we can expect. So, here’s how we can play a small part in making spaces more women-friendly:

1. Don’t Walk Behind Them

In public spaces or even inside institutions, if there aren’t a lot of people nearby you need to think about where you walk. Chances are if you’re walking behind a woman, she will feel afraid and anxious. Either slow down your pace or fasten it up to get ahead of them!

men do women feel safer
Image Source: Bored panda

2. Don’t Be Silent

If women are voicing their unfortunate experiences or simply sharing an incident where they have been disadvantaged because of their gender, speak up! Many times men become silent thinking this is not their place to speak. However, if you don’t speak, you won’t learn and they won’t feel safer!

men do women feel safer
Image Source: Big think

3. Keep Your Distance

Women in public spaces can generally be wary of men in their close proximity. Be mindful of their wariness and instead of taking it personally, be better! Keep your distance so they are aware you do not pose a danger to them.

men do women feel safer
Image Source: Upworthy

Read more: How You Can Change The Life Of Street Children Through Small…

4. Hands Where They Can See Them

Often times, we’re walking casually and our swinging hands can touch the other person. If you’re a guy and this happens with you, know that when it’s a woman on the receiving end, it can feel horrifying. Instead, walk carefully when you have women nearby so you do not accidentally touch them.

5. Intervene When Things Are Fishy

Often times women are grappling with uncomfortable situations with strangers on their own. It can be a man who’s being too close or someone who is repeatedly staring at them or following them. If you observe this happening near you, step in to alleviate the situation.

6. Gauge Interest Levels Before Acting

men do women feel safer
Image Source: Huff post

Instead of flirting with just about any girl who smiles at you, gauge the other person’s interest level. Flirting with a woman who isn’t showing any interest in you can make them feel unsafe and uncomfortable. Be appropriate!

Read more: OP-ED: Pakistani Dramas & Their Trashy Stereotypes

Stay tuned to Brandsynario for the latest news and updates.

5 Popular Apps You Should NOT Install In Your Phone!

Popular Phone Apps
Image Source: thequint.com

Android and Apple stores are full of endless apps. These apps provide various functions and capabilities. Some are for browsing through social media. Then there are others for editing your photos or videos like Snapseed.

A lot of these Apps become widely known throughout the store. They are then known as quite the Popular Apps. However, not all that glitters is gold! Many of the popular Apps on the stores carry malicious intentions with them. It can be user tracking, without consent, of bombarding the user with ADs. Let us take a look at some of them.

Popular Apps to not Install
Image Source: androidpolice.com

1. ES File Explorer:

This used to be one of the most engaging applications for keeping a check on all your files. Be it phone or SD card; this Popular App was meant to help the user. However, there are reasons why, despite the popularity, one should not install this app.

This is mainly because it was filled full of Bloat-ware and AD-Ware. It would keep bursting you with endless notifications. It would even place processes in the background that, nearly, had no real function. This then caused unnecessary usage of RAM. It was even the subject of click fraud in 2019.

2. UC Browser:

You must have heard this name whenever you scroll in your play store. It is often used as an alternative to Opera or Google Chrome. Countries like India and China are full of UC browsers. The Popular App claims that it has a mode that allows for faster access. Allegedly, this mode saves users a lot of data due to compression.

The downside of this app is that they forward the user’s credentials without consent. This is clearly a breach of privacy and it is better for you to not install this browser. A User’s IMEI number, Android ID, are all sent to Umeng. This is an Alibaba analytics tool!

UC Browser Popular Apps
Image Source: gizbot.com

 

3. Any Antivirus App:

These Apps are used as solutions for when the user feels the phone has been attacked. If the phone’s privacy has been breached, there has to be a solution to get rid of the virus. Thus, many third-party apps are installed, as an Antivirus, in an attempt to clean the system.

The reason these Popular Apps should not be installed is that their function is minimal. These apps are only useful to you if your phone has been rooted or has an immense amount of third party installations. It is no closed secret that a lot of Antivirus applications collect data gr users silently. Why would the phone apps be too different?

4. File Cleaning Apps:

People often install these Popular Apps on their phones because they feel the phone is cluttered. Too many unnecessary files can slow down the phone and render it entirely useless. Heating up would be another problem with it. Now, with installing file Cleaning Apps comes a downside.

Since most of the phones nowadays and built-in file cleaners in them, there is no point in installing such apps. The phone cleaner is more efficient and doesn’t require any additional space. Also, many cleaning apps from the play store are liable to bombard you with ADs on every click. So why waste all that time?

Popular phone apps and not install
Image Source: gadgetstouse.com

 

5. QuickPic Gallery:

This was one of the most Popular Apps ever to hit the Play store. It was known widely because of its ability to access photos in a user-friendly manner. You could not go wrong with this installation.

Then came the news that the servers of this app were sending user info back through their servers. This is, yet again, a breach of privacy. It is highly unethical, and you are better off not installing this app.

Summing up, these Applications are not recommended as an Install. Even though they are popular, but you might be better off without them.

Stay tuned for more from Brandsynario!

The News Of Aamir Liaquat’s Demise Has Shocked The Internet

The news of Aamir Liaquat’s demise has spread like wildfire. The 49-year-old anchor has passed away this afternoon.

Aamir Liaquat Passed Away

The news of Aamir Liaquat’s demise has left the entire nation in a frenzy. Coming as a reminder that this world is temporary and we shall go back to our creator. The news came as a shock to the nation after the anchor had announced to leave the country a few days ago.

The deceased’s body has been transferred to JPMC, where a post-mortem will be done to determine the cause of death. Dr. Samia Saeed has formed the committee under her supervision to proceed with the post-mortem. Forensic teams have been dispatched to the deceased house to examine the scene.

Meanwhile, celebrities and politicians have started pouring in their condolences. The president also shared his deep condolences to the family and advised them to stay patient in these trying times.

Read More: Netizens Troll Aima Baig Over Her Awkward Performance

Celebrities took to their social media accounts to share their thoughts regarding the sudden demise of Aamir Liaquat.

“We plan as if we’re going to live forever, but aglay lamhay ka pata nahi hota [but we don’t know what’s going to happen the next moment]. Shocking!” wrote actor Armeena Khan.

Many celebrities, including Merub and Dua Malik, also urged the public to stop spreading hate comments regarding the deceased soul. 

Read More: #LUMSFeeHike Trends As Students Face Financial Challenges

Farhan Saeed has asked the public to stop with the blame game and acknowledge their own actions.

According to the resources, Aamir Liaquat was not feeling well since last night. His servant found him unconscious in his room. Meanwhile, his driver then took him to Agha Khan Hospital, where he was pronounced dead.

Stay tuned to Brandsynario for the latest news and updates.

#LUMSFeeHike Trends As Students Face Financial Challenges

lumsfeehike
Image Source: Tech Juice

LUMS is a reputable institution in all of Pakistan. However, for one reason or another, the institute always finds itself in the news for all the wrong things! Now the institution has unnecessarily and irrationally raised the fee without informing the students and the student body is raising its voice. Here’s what’s going on:

Read more: YouTube Hosts First Creator Roundtable With Pakistani Content Creators

About LUMS

LUMS is already the most expensive non-medical institute in all of Pakistan. Its fee price has seen a hike consistently in the past three years. Consider the fact that a normal fee of any undergraduate student for a semester ranges from Rs. 400,000-600,000. This also does not cover the hostel cost yet which stood somewhere around Rs.50,000. These are all the figures before the “price hike” this time around.

lumsfeehike
Image Source: V Students

The Latest Developments

What many people are raising their voices on is the fact that many have sold their belongings to be able to put their children in LUMS. It was already hard to pay the previous fee provided its amount. How can one be able to afford it after the hike? Apparently, the fee has been increased by 14% while the hostel fee has been increased by 18%. 

lumsfeehike
Image Source: LUMS

What Are Students Saying?

Students want to raise their voices about the fact that this is simply greed and to sustain profit margins and exorbitant salaries rather than a matter of inflation. Have a look at the tweets of students:

lumsfeehike
Image Source: Express Tribune

Read more: Here’s How Coca-Cola Is Reducing Its Carbon Footprint

Stay tuned to Brandsynario for the latest news and information.

Netizens Troll Aima Baig Over Her Awkward Performance

Aima Baig has managed to sing her rendition of ‘Cheap Thrills’ – that too in England. But the question is whether it was easy to impress the crowd? We don’t think so!

Aima Baig Gets Trolled By Netizens

Aima Baig managed to get trolled after channelling her inner ‘Sia’. The singer behind the smash hit single ‘Cheap Thrills’. Aima Baig sang her version of the cheap thrills at her latest concert in England and didn’t quite manage to amuse the crowd.

Take a look at the video below.

Read More: Here’s How BTW Is Making Waves Among Gen-Z One Purchase At A Time

The entire performance was awkward and embarrassing, to say the least. From her moves to her attempt to nail the British accent – the singer couldn’t even remember the lyrics correctly, and safe to say has ruined the song for many. While Cheap Thrills is an iconic anthem, we sure will remember Aima every time we hear this song from now on.

Netizens React To Her Song

Netizens’ reaction to Aima Baig’s song has been nothing short of hilarious. While some wondered about her obsession with English songs, others wondered how she managed to stay confident throughout the performance.

Here are some of the reactions to the video.

Aima Baig
Image source: Instagram.com

Image source: Instagram.com

Read More: Here’s Why Designer Shehla Chatoor’s Recent Ad Is Making People Cringe

Aima Baig is known for her art all over Pakistan, and the singer has been gaining fans worldwide after her feature in the hit PSL anthem. Many wondered why would she opt for an English song that was too very difficult to sing in the first place. Not to mention it was her first tour to the UK.

“The way she said “dallar bill” is the reason dollar ain’t coming down anytime soon.” One user wrote, which has to be the best response on the internet.

“She literally loves cheap thrills. I mean the song” Another wrote.

Meanwhile, Sia’s Original, which was released back in 2016, managed to break all the records and became a breakthrough song for the artist.

Stay tuned to Brandsynario for the latest news and updates.

Interested In Learning About NFTs?

Image Source: The New Yorker

Here’s a beginner’s guide to help you understand the basics.

We don’t hear much about NFTs in Pakistan. It’s usually done through social media platforms like Instagram or Facebook, which do not give any information about how to invest in it. Hence, I have come up with a simplified version for those who are thinking of taking it up.

What Are NFTs?

Non-fungible tokens (NFTs) are blockchain-based tokens that each represent a unique asset such as a work of art, digital property, or media. An NFT is an irreversible electronic certificate of possession and authenticity for a specific item, whether virtual or real.

Non-fungible tokens come in a variety of forms and can be produced on well-known blockchains such as Bitcoin and Ethereum.

Image Source: Variety

A blockchain is a data format that enables the creation of a digital record of data and its distribution across a network of independent participants. The blockchain mainly used with NFTs is the public blockchain.

Public blockchains, such as Bitcoin and Ethereum, are large distributed networks that are run through a native token. They’re open for anyone to participate at any level and have open-source code that their community maintains.

How Is An NFT Created?

A creator, developer, or licensee creates a non-fungible token through a process known as minting. Minting is the act of executing a blockchain transaction outlining the basic token specifications, which is then propagated to the blockchain to activate a savvy contract mechanism that produces the token and allocates it to its owner.

Most NFTs are created on the Ethereum blockchain based on widely accepted token standards to enhance composability and interoperability.

What You’ll Need To Get Started With NFTs

Whether you wish to dabble in NFT markets or develop, create, and deploy your own customised NFT smart contract, you’ll need two crucial items.

  • Ether, the ‘currency’ you’ll need to make transactions.

You can obtain Ether from popular crypto-exchanges such as Coinbase, accessed at https://www.coinbase.com

How To Make And Sell An NFT In Marketplaces

  1. Buying cryptocurrency to fund your wallet
    You’ll need cryptocurrency to create and market an NFT. All of the NFT auction sites will need a fee to ‘mint’ an NFT, which is the process of converting your artwork into a non-fungible token that you may auction.
    Most payments must be done in cryptocurrency, which implies that before you can make any cryptocurrency by selling an NFT of your work, you must first purchase some to cover the expenses.
  2. Creating a digital wallet to pay for your NFT
    To establish a digital wallet using MetaMask, which is required to create and sell an NFT, go to its site and tap on the blue ‘Download’ button in the top-right corner.

Adding Cryptocurrency To Your Wallet

After you’ve created your MetaMask wallet, or any digital wallet, you’ll need to fund it with ETH. If you don’t already have some ETH, you’ll need to purchase some now, so click the ‘Buy’ button and choose ‘Buy ETH’.
You’ll be taken to a screen where you may buy ETH using Apple Pay or a debit card.

Connecting Your Wallet To An NFT Platform

Most digital wallets operate in a similar manner. Whichever one you choose, you must link it to the NFT platform via which you will sell the NFT.

Uploading The File You Want To Turn Into An NFT

So, now that you have a wallet linked to ETH for payment, you’re ready to learn how to create and sell an NFT. On the website, click the blue ‘Create’ button in the upper right corner. You will then be offered the choice of creating a single, one-time work or selling the same thing several times. In this case, we’ll go with ‘Single.’ You must now upload the digital file that you wish to convert to an NFT.

Image Source: BeInCrypti

Setting Up An Auction For Your NFT

You’ll need to pick how to sell your NFT artwork in the following section of the form. There are three choices. ‘Fixed price’ allows you to establish a cost and immediately sell your NFT. The ‘Unlimited Auction’ option allows individuals to keep bidding until you select someone. Lastly, a ‘timed auction’ is a bid that only lasts a certain amount of time.

This brings us to the most difficult part: choosing on a starting price. If you sell your NFT too cheaply, the massive fees will eat away your return, perhaps leaving you out of pocket.

Following that, you have the option to ‘Unlock once bought.’ This allows you to present your eventual buyer with a full, high-resolution version of your artwork, as well as supplementary information.

Adding A Description To Sell Your NFT

You may now give your item a name and a description. Take time to consider this if you want to increase the likelihood that your NFT will sell.

Paying The Listing Fee To Sell Your NFT

If someone buys your NFT, you’ll have to pay a commission charge on the NFT sale as well as a transaction fee for the money to be sent from the buyer’s wallet to your own.

What Are The Hurdles And Hazards Associated With The Use Of Non-Fungible Tokens?

The adoption of non-fungible tokens may face several problems and concerns, including, but not limited to:

  1. Regulatory/Legal Implications: With the advent of modern and novel technologies, especially those involving risky or high-value assets, come additional regulatory and legal issues such as know your customer processes, anti-money laundering measures, and securities law compliance.
  2. Rapid Innovation: The high speed of innovation in the NFT environment and the blockchain systems on which they are given poses obstacles for those embracing the technology in the form of continual flux; adaptability and modularity are essential.

Takeaway

Do you think investing in NFTs is worth it and after reading this, do you think you’ll be interested in investing?

Are you optimistic about the future of NFTs or skeptical?

Let us know in the comments below!

Jazz And UNDP Commit To Accelerate Digital Inclusion Amongst Women

Islamabad, 08 June 2022: Reiterating their commitment to accelerate digital inclusion in the country, Jazz and UNDP Pakistan organized a ‘Girls in ICT’ event highlighting the importance of digital skills for women and promoting Digital Gender Inclusion through enhanced access to ICTs (Information and Communications Technology).

According to the GSM Association (GSMA) there exists a significant digital gender gap in Pakistan where approximately 38% of women are less likely than men to own a smartphone and 49% do not use mobile internet. Furthermore, there are drastic differences in levels of ICT access between different population groups, particularly the rural and marginalised women and girls.

Considering this prevailing scenario, the event included a panel discussion on How to enhance Digital Literacy amongst school-going girls?’ with chief guest SAPM on Youth Affairs Shaza Fatima Khawaja, Additional Secretary of Ministry of IT & Telecommunications Ayesha Moriani, Director Communications and Sustainability at Jazz, Fatima Akhtar, and Founder of AGAHI and Lecturer at NUST Puruesh Chaudhary, in participation. Ideas were exchanged on multi-level solutions towards ensuring safe and meaningful access to digital technology and ICTs for girls.

Speaking at the event, SAPM on Youth Affairs reiterated the commitment of the incumbent government on quality girl education, health, and financial inclusion. SAPM said that the Prime Minister’s Youth Program is ensuring gender parity to ensure maximum engagement of young girls through our hi-tech skills trainings, business loans and gender quotas in the laptop scheme.

“Access, affordability, and lack of literacy remains a core impediment for women’s inclusion in ICT. To further our vision for an inclusive and digital Pakistan, there is an immediate need to facilitate women’s participation in technology through public and private cooperation,” said Shaza Fatima Khawaja, SAPM Youth Affairs.

Speaking at the event, Jazz CEO, Aamir Ibrahim, said, “Considering the importance of women to lead Pakistan into the future, Jazz has programs in place to enhance digital literacy among girls, maximizing women-led enterprises in the startup ecosystem, promoting diversity & inclusion within our workplace besides enabling women to access health, financial, and other life-enhancing services through mobile broadband. It is heartening to see government representatives championing women’s inclusion in ICT because their support is absolutely necessary to achieve our objectives.”

“The Girls in ICT agenda is an area that UNDP Pakistan sees as a key opportunity for youth and women’s economic empowerment, and we are keen to continue to support this space as we move forward in developing a digital space holding many untapped opportunities for women’s economic empowerment in Pakistan and in the region,” said Amir Goraya, Assistant Resident Representative, UNDP Pakistan.

Numerous students at the event participated in a group activity to brainstorm ideas on promoting the inclusion of girls and women in the ICT space. These ideas were then presented to the audience and panel. Aziza Soleh, Founder of the startup MountainShop, a part of Jazz and UNDP’s recently concluded SDG Bootcamp, took to the stage to share her entrepreneurial journey as well.

Jazz is playing a critical role in addressing many of the wider gender inequalities by digitally enabling women to access health, financial, and other life-enhancing services. As part of the GSMA’s Connected Women Commitment Initiative, Jazz has committed to increase the proportion of women by 8 percent in its mobile internet customer base by 2023. Its digital financial service, JazzCash has already met its GSMA Connected Women target two years ahead of time with 22 percent women subscribed to JazzCash wallets. GSMA in its ‘Making internet-enabled phones more affordable in low and middle-income countries’ 2022 Report has also recognized Jazz’s Digit 4G smart feature phone as a successful rollout to address the digital gender gap.

UNDP Pakistan’s Youth Empowerment Programme has been working towards the economic empowerment of Pakistani youth with a particular focus on women and minorities. Some of the initiatives relevant to promoting women in ICT include digiskills training to over 2,000 young girls from KP; supporting the world’s largest annual start-up competition for women and technology, She-Loves-Tech, which has supported over 130 women-led tech startups over the past three years; and supporting Sehat Kahani in training 500 female doctors and 500 nurses and healthcare staff in digital health service delivery.