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Ramadan 2023: Campaigns We Are Loving This Year

By
Dr. Rida Qamar
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Ramadan brings along with it a whole series of Ramadan-related ad campaigns which always manage to touch our hearts and let us shed a tear or two. This Ramadan brands are gaining their customers’ attention by being creative, to say the least.

Here are some of our favorite Ramadan campaigns for the year 2023.

1. SIUT

SIUT released its Ramadan 2023 campaign with an announcement to establish SIUT children’s hospital. The campaign discusses the resilience the parents show when their children go through debilitating health condition like cancer, their dedication towards their children and the utmost strength showed by them. Narrated by Sajal Aly, the ad talks about the infrastructure and the money required to build an infrastructure where children will be able to receive treatment for a majority of diseases and cancers.

Read More: Effortless Ramadan Snacks: 7 Bite-Sized Ideas You’ll Love

2. Coca-Cola 

Our differences are what make us unique. However, not always! Coca-Cola’s Ramadan campaign is the most heartwarming campaign in the simplest form talking about our daily routines in Ramadan. From waking up in sehri to iftaar time, the things and events we experience are not much different and Coca-Cola is giving us a chance to be a part of the narrative by donating every bottle of Coca-Cola bought.

3. Indus Hospital 

Indus Hospital campaign features Bilal Abbas Khan. The campaign discusses hope, happiness, and resilience shown by patients in hospitals.

4. National Foods 

The latest National foods anthem has put a spin on the famous kalam, in a most heartwarming way. The remix version of the kalam paired with outstanding visuals of National condiments which are a better part of our dining tables, the ad is unique and the most decent one among the food ads.

Read More: Ramadan Apps To Enhance Your Spiritual Experience

Which one did you like the best? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

AirSial Has An Exciting New Announcement For Pakistanis

By
Unzila Riaz
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The Sialkot Chamber of Commerce and Industry members created the AIR SIAL initiative in August 2015 to make it another success story, taking inspiration from the Sialkot International Airport Ltd.’s (SIAL) extraordinary achievement as their model. A licensed airline, AIR SIAL offers scheduled passenger and cargo services in both domestic and foreign markets. The mission of AIR SIAL is to provide services that are grounded on the highest levels of operational efficiency, safety, and hospitality. The goal of AIR SIAL is to add genuine value to the market and ultimately transform the sector.

The residents of Sialkot, who are currently a member of the well-known Golden Triangle, are all prepared to join the Silver Triangle, which is formed by the SCCI, SIAL, and AIR SIAL. “Let’s Touch The Sky Together” will be the motto of our new Silver Triangle.

Image Source: Twitter

AirSial is now also providing flights from Islamabad to Jeddah. Beginning on March 30, 2023, they will begin operating 4 weekly flights between Islamabad, Jeddah, and Islamabad. Here have a look at their post on Facebook.

https://www.facebook.com/airsial/posts/pfbid02RwPdaFERTGRc8a2J6ipbvWiuC1eLjTudwR8WgkHFcfyrgxy4fd8xinoCtx6FLzWAl

Also, in response to the increasing demand for travel to the holy sites during Ramadan, AirSial has begun accepting reservations for Umrah pilgrims. Lower prices are anticipated as a result of AirSial’s route network expansion, giving people considering religious pilgrimage a more affordable option.

This decision by AirSial comes at a time when there is a greater demand in the area for air travel services, with airlines competing to meet the demands of the expanding passenger population. AirSial is poised to play a significant role in the religious tourism sector with the addition of its flight services to Saudi Arabia by offering dependable and cost-effective travel alternatives for individuals seeking to embark on spiritual vacations.

Stay tuned to Brandsynario for more news and updates.

Nadra Launches ‘Pak ID Mobile App’ Identity Service

By
Unzila Riaz
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The “Pak ID Mobile App” was launched by the National Database & Registration Authority (NADRA), providing identity services to people’s mobile devices which means now, citizens can use the app to process applications for their identity cards and documents. According to a press release on Thursday, the applicant might receive their ID documents delivered to their door after completing the process via the app. Citizens can now apply for CNIC and Family Registration Certificates without visiting NADRA offices, skipping long lines and waiting periods, thanks to the “Pak ID mobile app.”

Image Source: Nadra

The latest version of the app, according to NADRA Chairman Tariq Malik, has a built-in document recognition system and contactless biometric verification, allowing users to have a seamless experience with a full range of ID issuance services, including uploading and submitting documents, taking photos and fingerprints, and adding digital signatures using smartphones. “This innovative approach is a significant step towards achieving the goal of Digital Pakistan by improving service delivery”, said Tariq Malik.

According to him, the mobile app aims to provide all individuals, both inside and outside of their respective countries, with the greatest amount of ease. Tariq Malik also claims that the application was created utilizing “Contactless Technology,” which completely digitizes the process of obtaining necessary papers. So a visit to Nadra might not be needed at all now, and if it is needed, it is sure to be hassle-free.

Stay tuned to Brandsynario for more news and updates.

 

The City School PAF Chapter Hosts ‘CityTech 2023’ Conference In Karachi

By
Unzila Riaz
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Humanities and technology are combined in educational technology to not only produce novel learning experiences but also to broaden access to contemporary education. Therefore, it is not surprising that EdTech has taken the globe by storm.

Modern computer labs or classroom desk-based computers are now standard in City institutions and all other contemporary institutions. As a result of this significant shift in educational institutions, our students are eager to expand their knowledge and skills and feel fully at home using computer technology.

Hence, it is not surprising that the CityTech2023 conference was a great triumph. In order to discuss how technology is gradually changing education, the conference brought together business leaders, educators, and technologists to focus on the effect of technology on education.

Is the future of EdTech in today’s classrooms, which is constantly growing and, for the developers, financially extremely profitable, really that bright? The majority of conference speakers concurred that the success of the programs is determined by the learning results. The problem is not with technology per se, but with what technology can do. Learning won’t be as effective as it should be, according to keynote speaker Dr. Kevin Martin, Centre Manager of Cambridge University’s “Digital Education Futures Initiative” (DEFI). He made this point by emphasizing the importance of partnerships and dialogue in the learning process and experience.

The current covid crisis internationally made this point very obvious. There were other issues besides a dearth of infrastructure. Learning results will be subpar if engagement and conversation are absent. In order for EdTech to be effective for teachers, Dr. Martin continued by stating that it must be centered on high-quality transformative experiences, that teachers must be involved in the creation of EdTech interventions, and that teacher training must be teacher-centric. EdTech is “a servant, not a master,” said Mr. Rob Jamieson, Head of Partnerships at Pearsons School Qualifications, who was a second keynote speaker. Teachers should be led by their knowledge of the material and not become deterred by lofty promises made by particular programs.

Mr. Khan Kashif Khan, Director of Strategy and Operations at The City School Southern Region, when asked to share his vision and thoughts on EdTech said: “Digital technology has made the entire educational process faster, more efficient, and more interactive than previously. Students are learning faster, staying engaged, and retaining more with well-made virtual lessons and they are enjoying entire individual and group projects so it’s no surprise that students learn faster.” 

Like all the other conference speakers, Mr. Khan suggests that schools include technology in their curriculum as a necessary first move. “It’s no longer a matter of choice but a crucial responsibility. The goal must be to prepare students for a world that is continuously changing, and technology is an essential component of that preparation. Without technology, students may not be equipped to handle the demands of the modern world which may leave them irrelevant. Therefore, it is essential to make technology integration a priority and to continuously explore and incorporate new technologies to ensure that students are adequately prepared.” 

The City School’s main plan is to create solutions in close cooperation with significant technology partners like Microsoft and Google. The objective is to bring about a significant change in the methods used to offer educational programs. In other words, the conference’s goal was to promote a more comprehensive reform of education rather than to teach new skills.

The City School places a high priority on making sure that all of its faculty and staff are adequately prepared and trained to use technology in the classroom. Technology permeates every part of teaching and learning, not just the ICT curriculum. Therefore, regardless of their topic area, all teachers and staff are exposed to it. Teachers do not need to be ICT specialists because The City School invests in its infrastructure to make technology simple to use. Instead, a supportive setting is offered to make it simple for them to incorporate technology into their instruction.

Mr. Jamieson claimed that we are gradually transitioning from knowledge-based education to computer-based education, quoting Jack Ma.

Brazilian MMA Fighter, Rodrigo, Embraces Islam

By
Unzila Riaz
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The 30-year-old Rodrigo Nascimento Ferreira is a well-known mixed martial artist from Brazil who competes in the Heavyweight division of the UFC. The MMA fighter has reportedly converted to Islam, according to sources. The boxer allegedly spent a lot of time learning about and investigating Islam before converting. Many of the boxer’s supporters were shocked and in disbelief when they heard that the UFC fighter had converted to Islam.

The boxer, according to sources, said that Islam had helped him kick several bad habits. Pakistanis love him for his commitment to converting to Islam. Many people praised him once he decided to convert to Islam. He’s getting a lot of attention on Twitter. A picture of him conversing with an Islamic expert is also popular on social media.

Nascimento began his professional career in 2012, two months after the passing of his mentor, Nascimento amassed a perfect 8-0 record in local Brazilian competition, dispatching every opponent he faced in four submission losses and two knockout victories. On July 30, 2019, he also competed in Dana White’s Contender Series 22 against Michal Martinek. He obtained a contract with the UFC by winning the fight through an arm triangle in the opening round. He has also achieved the Ultimate Fighting Championship title. Many Muslims on Twitter have also welcomed him with open arms.

What do you think about his decision? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Nazafreen Saigol Lakhani Becomes First Female APNS President

By
Unzila Riaz
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Nazafreen Saigol Lakhani was unanimously elected as the All-Pakistan Newspaper Society’s (APNS) president, Imtinan Shahid as senior vice president, Muhammad Aslam Kazi as vice president, Sarmad Ali as secretary general, S M Munir Jilani as joint secretary, and Shahab Zuberi as finance secretary at the organization’s annual meeting (AGM), which was held on Monday at APNS House in Karachi. The former society president and event chairman Sarmad Ali presided over the AGM.

The annual accounts of the society for the year 2022 and the report of the Executive Committee for the years 2022–2023 were both unanimously accepted by the council. An Election Commission was established at the General Council, which had 128 participants from around the nation. It was chaired by Dr. Waqar Yousuf Azeemi and included Nasir Daad Baloch and Mumtaz Ahmed Phulpoto as members. The Executive Committee for the period 2023–2024 was chosen by the Electoral Commission.

Nazafreen Saigol Lakhani – First Female APNS President

Nazafreen Saigol Lakhani, daughter of Amber Haroon-Saigol, holds the roles of Chief Operating Officer of Aurora Broadcasting Services Limited, which owns Dawn News television, Chief Executive Officer of Herald Entertainment (Private) Limited, and Deputy Chief Executive of Pakistan Herald Publications (Private) Limited. She was also the Managing Director of City FM 89 radio station.

APNS General Council

An Election Commission was established at the General Council, which had 128 participants from around the nation. It was chaired by Dr. Waqar Yousuf Azeemi and included Nasir Daad Baloch and Mumtaz Ahmed Phulpoto as members. The Executive Committee for the period 2023–2024 was chosen by the Electoral Commission.

The AGM voiced its deep worry in a resolution over the state of print media as a result of the current economic climate, which has produced significant financial crises for newspapers, many of which are on the verge of going out of business. In this case, the media anticipated assistance from the government in overcoming the financial crisis.

We wish her all the best for her future!

Stay tuned to Brandsynario for more news and updates.

PepsiCo And WWF Unveil Water Stewardship Model Community On World Water Day

By
Unzila Riaz
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In Lahore on March 22, 2023, PepsiCo Pakistan organized an event today to celebrate World Water Day 2023 by sharing that the company is replenishing 100% of the water they use at their Snacks manufacturing facilities in Sundar and Multan watersheds, in line with its global vision to become Net Water Positive by 2030. The company also showcased a unique Water Stewardship Model Community that is being set up in partnership with the World Wide Fund for Nature – Pakistan (WWF-Pakistan). The Center of Water Informatics and Technology (WIT) at the Lahore University of Management Sciences (LUMS) will provide technical expertise for the project while Sustainable Development Policy Institute (SDPI) will create policy briefs based on the project learnings to facilitate policymakers.

The event was held at WIT LUMS with an aim to raise awareness about the importance of water and sanitation and to promote sustainable management of water resources through public-private partnerships. A robust overview of various water conservation projects by PepsiCo Pakistan across the country was shared, including partnerships with multiple stakeholders such as the government, non-profit organizations, academia, and policymakers. PepsiCo Pakistan also honored Community Leader Dr. Humera Saleem, who has been a key part of spearheading community mobilization for the PepsiCo Foundation and WaterAid-supported Access to Safe Water program in Humak, Islamabad.

Eugene Willemsen, CEO of PepsiCo Africa, Middle East, and South Asia (AMESA), and Furqan Ahmed Syed, CEO of PepsiCo Pakistan and Afghanistan along with stakeholders from WWF-Pakistan, SDPI, and WIT LUMS unveiled the Water Stewardship Model Community project. The expansive project will include water, sanitation, and hygiene (WASH) facilities and enable sustainable sewage water management in one underserved community in rural Punjab for a focused intervention that delivers positive outcomes. The model village will illustrate the end result of this collaboration for water access and stewardship, improved sanitation and replenishment, employing state-of-the-art interventions for WASH and Community Led Total Sanitation (CLTS). In line with our Alliance for Water Stewardship and Water Replenishment agenda, this model will exemplify PepsiCo’s commitment to directly benefiting communities within our watershed.

A high-level panel discussion on “Accelerating Collaboration for a Net Water Positive Future” featuring distinguished panelists Arif Jabbar Khan (Country Director WaterAid Pakistan), Dr. Shafqat Munir Ahmed (Director Resilient Development Program SDPI), Maha Qasim (CEO & Founder Zero-Point Partners) and Dr. Abubakr Muhammad (Director WIT LUMS) was also conducted at the event, focusing on critical issues related to the water crisis in Pakistan, including access to safe drinking water, sustainable water management, private sector engagement in water stewardship, and the role of technology and innovation in addressing water challenges.

Speaking on the occasion, Eugene Willemsen, CEO of PepsiCo AMESA said, “Being an agriculture company at our core, water is a critical resource for PepsiCo’s business. It is, therefore, a strong imperative for food producers like us to follow through with a Net Water Positive vision, ensure water resources are in a better state due to our presence, achieve sustainable water security, replenish more water than we use, and support collaborative solutions to reduce water stress at the local community-level. Local stakeholder engagements and partnerships play a key role in paving our way towards Sustainable Development Goal (SDG) 6: water and sanitation for all by 2030. PepsiCo Pakistan’s tangible win is reflective of our accelerated water stewardship efforts in the region, reiterating our pep+ sustainability commitment to the people and the planet.”

Syed M Abul Hassan Kazmi, Senior Director of Supply Chain and Office of Sustainability Lead PepsiCo said, “At PepsiCo, we are reengineering the ways in which we use water within our operational boundaries and outside them, in our communities. Our focus is on water protection and conservation across our value chain, in line with the vision of becoming Net Water Positive.  We have achieved 100% water replenishment in our company-owned operations in the Sundar and Multan watersheds and continue to work extensively on accelerated programs that focus on water conservation and access to safe water for communities.”

Dr. Abubakr Muhammad added, “Leveraging the power of industry-academia linkages and information-driven technologies for water issues in Pakistan will surely accelerate transformation in water conservation and use. We are happy to assist PepsiCo, WWF-Pakistan, and SDPI at the Model Community in collecting and visualizing real-time data of various critical interventions for community uplift.” 

Stay tuned to Brandsynario for more news and updates.

Effortless Ramadan Snacks: 7 Bite-Sized Ideas You’ll Love

By
Dr. Rida Qamar
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Ramadan is a holy month for Muslims and is observed by fasting from dawn to sunset. During this time, it is important to consume healthy and nutritious foods to keep the body energized and nourished. However, spending the entire day in the kitchen to cook healthy meals is certainly not practical and if you are working full time then it becomes a hassle. To let you enjoy Ramadan snacks we are sharing some of the easiest-to-make recipes that can be cooked in a small amount of time.

1. Dynamite Bites

These spicy and crunchy dynamite bites are the answer to your spicy dreams. The easy chicken filling can be made quickly and the best part is you can freeze them for as long as you want.

2. Street-Style Qeema Samosa

Iftars are incomplete without samosas and these qeema samosas are the perfect addition to your iftar table. Since there are not just delicious but also very hygienic and easy to make.

Read More: How To Make Your Protein Powder At Home

3. Potato Bites

If you want to put a spin to your everyday aloo pakoras then try these crisp and crunchy potato bites to elevate your carb intake. This recipe is easy to make and perfect to consume for both adults and children.

4. Mini Chicken Wontons

This recipe is all in one i.e, quick and easy to make yet delicious. Everyone loves good wontons and what better way to stack up some in your refrigerator which you can enjoy in every iftar?

5. Bite-Sized Cutlets

Cutlets are something we all enjoy making and eating. However, if you are tired of making cutlets the old way, try these white sauce cutlets which are crispy, crunchy, saucy, and everything in between.

6. Box Chicken Patties

Box chicken patties are fun to eat and create and if you want to stray from the old-school samosas and rolls then try these box patties to add an extra oomph to your table.

Read More: 10 Places To Find The Best Hotpot In Karachi

7. Juicy Chicken Bites

The perfect recipe to add extra protein to your diet. You can consume it as it is or add the chicken to crepes or tacos and enjoy them with salsa and some veggies.

Stay tuned to Brandsynario for the latest news and updates.

The Reality Of How Dirty Hotel Rooms Actually Are

By
Dr. Rida Qamar
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The cleanliness of a hotel room can vary depending on the specific hotel, its standards for housekeeping, and the diligence of its staff. However, most hotels have established procedures for cleaning and sanitizing rooms between guest stays, including changing the bed linens, cleaning the bathroom, vacuuming or sweeping the floors, and wiping down surfaces such as tables, counters, and nightstands.

That being said, it’s important to note that hotel rooms are shared spaces that are used by many people, and they can harbor germs and bacteria despite being properly cleaned and disinfected. Some studies have found that hotel room surfaces, such as TV remotes and light switches, can be particularly high in bacteria.

Dirt & Grime Found In Hotel Rooms

Hotel rooms are high-traffic areas that are frequently touched by multiple guests. As a result, they can harbor germs and bacteria that can lead to illness if not properly disinfected. Even if you have managed to disinfect the buttons and switches, back-and-forth movement inside and outside the rooms can only keep the bacteria at bay for a limited time.

Image source: freepik

Read More: Airlines That Have The Most Luxurious Economy Seats

Bathrooms in hotels are another source of bacteria and viruses, especially if they are not properly cleaned and disinfected. Mold, mildew, and soap scum can also accumulate in the shower, sink, and toilet. This can become a breeding ground for bacteria and can often lead to illnesses.

Hotel rooms can accumulate dust and dirt quickly, especially in hard-to-reach areas like under the bed or in corners. This can be exacerbated by poor ventilation or air conditioning systems. Dirty carpets and floors can trap most of the dust causing allergies and respiratory problems.

Bedbugs are another common problem in hotels, and they can easily infest your bedding and luggage. These blood-sucking insects are difficult to detect. Fortunately, bed bug bites are unlikely to give you a transmissible disease, but their bites can cause itching and allergic reactions.

Image source: ABC

Cleaning Protocols In Time Of COVID-19 

Many hotels have implemented enhanced cleaning protocols in response to the COVID-19 pandemic. These may include more frequent cleaning of high-touch surfaces, such as door handles, light switches, and remote controls, as well as the use of disinfectants and other cleaning products that are effective against the virus.

In addition, hotels may use specialized cleaning equipment, such as ultraviolet (UV) lights or electrostatic sprayers, to sanitize surfaces and kill germs.

Read More: Samsung To Build ‘World’s Largest Chip Factory

Despite these measures, there is still a risk of germs and bacteria in hotel rooms, just as there is in any public space. It’s important to practice good hygiene habits, such as washing your hands frequently and using hand sanitizer, to reduce your risk of getting sick.

Stay tuned to Brandsynario for the latest news and updates.

Samsung’s Galaxy Z Flip 5 and Galaxy Z Fold 5 Leaks Are Floating Around

By
Usman Kashmirwala
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Samsung's Galaxy Z Flip 5 and Galaxy Z Fold 5 Leaks Are Floating Around
Source: Beebom

Samsung has been at the forefront of the smartphone industry for years, and the company’s Galaxy series has become synonymous with cutting-edge technology and sleek design. Two of the most highly anticipated upcoming releases from Samsung are the Galaxy Z Flip 5 and Galaxy Z Fold 5. While the official release dates for these devices have not been confirmed, there are many rumors and leaks circulating about what we can expect from these new additions to the Galaxy family.

Revolutionizing the “Hinge Mechanism”

One of the most exciting aspects of the Galaxy Z Flip 5 is the potential for an improved hinge mechanism. The previous iteration of the Galaxy Z Flip had a hinge that was prone to breaking, so Samsung has reportedly been working to address this issue. Rumors suggest that the new hinge will be more durable and smoother, making it easier to open and close the device. Additionally, there may be an upgrade in the display technology, with a possible switch to a more efficient OLED screen.

Samsung Galaxy Z Fold 5 Cameras Z Fold 5 will be same as Galaxy S23 Plus: Leaks - Smartprix Bytes
Source: SmartPix

Another interesting feature that has been rumored for the Galaxy Z Flip 5 is an improved camera system. The previous model had a single camera on the back, which was not as powerful as many users would have liked. The new device is expected to have a dual-camera system, which should provide better quality photos and more versatility when it comes to taking pictures.

The Galaxy Z Fold 5, on the other hand, is expected to be an even more revolutionary device. One of the most talked-about rumors is that the device will feature an under-display camera, which would be a significant advancement in smartphone technology. This would allow the device to have a completely uninterrupted display, without the need for a notch or punch-hole for the front-facing camera.

Upgrading the under display camera 

In addition to the under-display camera, the Galaxy Z Fold 5 is expected to have several other upgrades. One rumor suggests that the device will feature a larger display, with a possible increase to 8 inches. There may also be improvements to the device’s battery life and processing power, making it even more powerful and efficient than its predecessor.

Samsung Galaxy Z Fold 5 Cameras Z Fold 5 will be same as Galaxy S23 Plus: Leaks - Smartprix Bytes
Source: SmartPix

These are all just rumors and leaks at this point, and we won’t know for sure what Samsung has in store until the official release of the Galaxy Z Flip 5 and Galaxy Z Fold 5. However, it’s clear that Samsung is working hard to continue pushing the boundaries of what’s possible with smartphone technology. These devices are sure to be some of the most exciting releases of the year, and we can’t wait to see what Samsung has in store for us.

Stay tuned to Brandsynario for the latest news and updates.

How To Sign Up On Google ‘Bard’

By
Usman Kashmirwala
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Source: Droid.Life

Google Bard is a new application that has recently been released by Google. It is a search tool that has been designed specifically for people who have difficulty typing, such as those with mobility issues or speech impediments. The application uses voice recognition technology to allow users to search the web using their voice. In this article, we will explain how to sign up on Google Bard.

Google Opens up Bard AI for Early Access; Learn How to Sign up Here! | Beebom
Source: BeeBom

Step 1

To sign up for Google Bard, the first thing you need to do is go to the Google Bard website. You can do this by typing “Google Bard” into your web browser’s search bar and clicking on the first link that appears in the search results. Alternatively, you can go directly to the website by typing “https://bard.google.com/” into your web browser’s address bar.

Step 2

Click on the “Sign Up” button Once you are on the Google Bard website, you will see a “Sign Up” button at the top of the page. Click on this button to begin the sign-up process.

Step 3

The next step is to enter your email address. Google Bard requires an email address to create an account, so make sure you have one handy. Enter your email address into the field provided and click on the “Next” button.

Step 4

After entering your email address, you will need to create a password for your Google Bard account. Make sure your password is secure and includes a mix of upper and lowercase letters, numbers, and symbols. Once you have created your password, click on the “Next” button.

Internet Users Can Now Sign Up to Try Google Bard AI Chatbot to Boost Productivity and Accelerate Ideas - TechEBlog
Source: TechEBlog

Step 5

The next step is to choose your language and region. This will help Google Bard understand your accent and provide better search results. Choose your language and region from the dropdown menus provided and click on the “Next” button.

Step 6

Before you can use Google Bard, you will need to agree to the terms of service. Make sure you read through the terms of service carefully and understand them before agreeing to them. Once you have read and agreed to the terms of service, click on the “Agree” button.

Step 7

After agreeing to the terms of service, you will receive an email from Google Bard to verify your email address. Click on the link in the email to verify your email address and complete the sign-up process.

Signing up for Google Bard is a quick and easy process that only takes a few minutes. By following these simple steps, you can create a Google Bard account and start using this powerful search tool to search the web using your voice.

Stay tuned to Brandsynario for the latest news and updates.

These Coca-Cola Noise Cancelling Pods At LUMS Are So Cool

By
Unzila Riaz
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These Coca-Cola Noise Cancelling Pods At LUMS Are So Cool
Image Source: Instagram

One of the most well-known drinks in the world, Coca-Cola has been around for more than 135 years. It was created in Atlanta, Georgia, in 1886 by pharmacist John Pemberton, and has since gained immense popularity. There is no doubt that millions of people around the world are fans of Coca-Cola due to its distinctive flavor and iconic brand. Whether it’s a cool drink on a hot day or a comforting sip on a quiet night in, people of all ages and from all walks of life like the flavor of Coca-Cola and the memories it evokes.

It is safe to say that in Pakistan, Coca-Cola is the most preferred drink of youngsters. Recently, Coca-Cola collaborated with LUMS where they set up total noise-canceling human-size pods. Although these pods are installed for a short period of time and won’t remain there forever, it is still a very enthralling initiative. Here have a look.

LUMS is a prestigious academic institution in Pakistan, founded in 1985. It offers a variety of undergraduate, graduate, and executive programs in fields such as business, economics, engineering, and social sciences. LUMS has a dynamic campus life with numerous student societies, clubs, and events. LUMS students are almost always in the news for their unique events and student life that they share on the internet.

Image Source: Instagram (Saim Rehman)

These noise cancellation pods have been installed by Coca-Cola on campus to give students a break from their very happening lives at university. The pods are very Coca-Cola-themed with red couches and the interior being white. When you enter the pod, you will see a pair of noise-canceling headphones along with an iPad attached in front where students can access Spotify and listen to their favorite music.

Have a look at this video of a LUMS student showing his fun experience at the Coca-Cola pods:

Coca-Cola has provided the students of LUMS with a fun yet relaxing way to take a break from their hectic life. And to add to the thrill, students also get a free bottle of Coca-Cola whenever they want to go and recharge their social batteries in the pods.

What do you think about these Coca-Cola noise cancellation pods? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Pakistan Earthquake: When Will We Stop Making Fun?

By
Unzila Riaz
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According to the Pakistan Meteorological Service, a 6.8 magnitude earthquake that rattled sections of the nation on Tuesday resulted in at least two fatalities and six injuries. The earthquake’s epicenter was in the Hindu Kush region (PMD). According to the US Geological Survey, the earthquake shook Afghanistan as well as sections of India, including the nation’s capital New Delhi. Its epicenter was located 40 kilometers south-southeast of the Afghan town of Jurm.

Here have a look at some of the videos showing the aftermath of the quake.

According to a preliminary report from the Khyber Pakhtunkhwa Provincial Disaster Management Authority, eight homes were partially destroyed in the province, resulting in two fatalities and six injuries from incidents involving roof, wall, and house collapses. Prime Minister Shehbaz Sharif also put out an alert warning for the citizens of the affected areas.  Politicians and public figures also prayed for safety and defense.

However, despite the terrible calamity, some Pakistanis still thought that it would be funny to joke and mock the situation. They failed to understand the depth and seriousness of the situation. Here are some tweets and stories which were apparently supposed to be “funny”.

While some of them found it funny, many also bashed such Twitter users. Have a look.

It truly was saddening to see people take a topic like an earthquake so lightly. People joking about something that is killing others.

What do you think about this? Let us know in the comment below.

Stay tuned to Brandsynario for more news and updates.

 

Jazz-Powered NIC Islamabad Helps Pakistani Entrepreneurs In Gaining Rs 7 Billion

By
Unzila Riaz
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In Islamabad on 22nd March, 2023, since its founding, the National Incubation Center (NIC) Islamabad, a partnership between Pakistan’s top internet operator Jazz and Ignite, has supported 295 companies across 12 cohorts, allowing them to raise over Rs 7 billion in investment and over Rs 5.6 billion in sales revenue. By generating nearly 20,000 new jobs, these firms have also helped Pakistan’s economy expand.

Today’s interactive session featured Aamer Ejaz, Jazz’s Chief Digital Officer, Asim Shahryar, Ignite’s CEO, and Parvez Abbasi, the NIC’s Program Director. They talked about the NIC’s role in fostering innovation, fostering entrepreneurship, and supporting the nation’s startup ecosystem. Hundreds of mentors, angel investors, and venture capital firms can be reached through the NIC, giving entrepreneurs a platform to create valuable solutions to address the most challenging socioeconomic hurdles.

Speaking on this occasion, Aamer Ejaz said, “As Pakistan’s leading digital operator, Jazz is committed to accelerating the local startup ecosystem and driving innovation in the country. It is heartening to witness the growth these startups are bringing, and we look forward to nurturing more startups and contributing to economic growth and development.” He added, “I am confident that our partnership with Ignite will continue to inspire, enable, engage and facilitate startups ecosystem and promote entrepreneurship in the country.”

Asim Shahryar, CEO of Ignite, shared his thoughts on the government’s ambition to make Pakistan a digital and innovation hub in order to hasten the nation’s socioeconomic growth. He believed that the government was committed to enhancing the exposure and entrepreneurial abilities of the youth and assisting them in reaching their full potential. Ignite opened 7 additional NICs across Pakistan in Lahore, Karachi, Peshawar, Quetta, Hyderabad, Faisalabad, and Rawalpindi after starting with NIC Islamabad in 2016–17. Over the past four to five years, these NICs have supported more than 1,200 businesses, which have so far raised more than Rs. 21 billion in funding. He said, “Currently, we are working on opening a first-of-its-kind accelerator program and establishing Centers of Excellence for Gaming and Animation in Karachi and Lahore.”

It is crucial to note that NIC Islamabad also houses Jazz xlr8, Pakistan’s finest accelerator program, helping entrepreneurs enrolled in the program to scale and grow. 31 firms have received incubation through Jazz Xlr8, and 11 startups have had the chance to exhibit their concepts and goods at the 4YFN Mobile World Congress in Barcelona.

Around 24% of the startup founders at NIC Islamabad are women, and a flagship program called Founder has been introduced to help them further. A daycare facility has also been built for female entrepreneurs and employees so that they can leave their kids there while they work. The institution has garnered awards for its wheelchair-friendliness making it an ideal, stress-free place to work in. One of just two such commercial facilities in Pakistan, the Jazz Xperience Hub contains a cutting-edge eye-tracking usability lab as well. This dedication to giving regional companies a focused platform to innovate has also attracted overseas investment.

Stay tuned to Brandsynario for more news and updates.

 

TikTok Underlines Its Commitment To Safety With Updated Community Rules

By
Unzila Riaz
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Reiterating their dedication to safety, TikTok released updated Community Rules in Pakistan on the 22nd of March. The community guidelines for TikTok are the requirements for participating in the community and they apply to everyone and everything on the platform. The platform is also presenting TikTok’s Community Values as part of this release.

The Community Principles will make it easier for users and the larger community to comprehend the choices made on how the platform operates to maintain TikTok as a secure environment for users. These guidelines are in accordance with international legal frameworks and are based on TikTok’s commitment to upholding human rights. The platform strives to be fair in its activities, protects human dignity, and strikes a balance between freedom of expression and preventing harm.

 

The platform consulted with more than 100 organizations globally, including the International Association for Suicide Prevention, and regionally with the Safety Advisory Council and SMEX in addition to members of their community to inform the most thorough updates to TikTok’s Community Guidelines to date. Their suggestions helped TikTok tighten its policies and address fresh dangers and threats. Some of the key changes are:

• TikTok is developing its policies regarding how it handles synthetic media, which is content produced or altered by AI.

• In its policies against hate speech and other discriminatory behavior, TikTok has added “tribe” as a protected attribute.

  • The platform will provide more detail about their work to protect civic and election integrity, including their approach to government, politicians, and political party accounts.

On April 21, TikTok will implement its new Community Guidelines, and in the months that follow, the platform will give its moderators more training to help them properly enforce the new policies when they go into effect.

TikTok has centralized all of its rules and standards information so that everyone, from creators to academics, can get what they need by taking into consideration prior input. Now, laws and regulations are categorized thematically into many subject areas, such as behavioral and mental health. TikTok gives a quick explanation of what is and isn’t permitted for each topic, followed by more information, such as definitions and a list of potential consequences if the terms are broken.

1. Remove violative content.

2. Age-restrict mature content so that only adults may watch it (18 years or older). The TikTok Community Rules must still be followed by the content, nevertheless.

3. Remove content that is inappropriate for a broad audience from the For You stream.

4. Provide the TikTok community with informational tools and resources so they may maintain control over their experience.

The platform’s enforcement strategy is also expanded upon in today’s update to the TikTok Community Guidelines, which

• Shares more details about the actions it takes against accounts that break its rules after updating earlier this year.

• Specifies that it does not permit the use of multiple accounts to knowingly circumvent its rules or its enforcement

• Describes the factors it takes into account when doing so.

• Providing more information regarding the informational labels, cautions, and opt-in screens TikTok utilizes.

TikTok is providing their community with more openness about their regulations and how they’re enforced through the revision of their Community Guidelines. It takes a village to keep people safe online, and TikTok is appreciative of everyone who has contributed to the platform’s community as well as to all of the outside experts who continue to aid TikTok in advancing its standards and staying ahead of new threats.

According to TikTok, everyone should feel secure when using the internet because that is the key to fostering creativity and imagination. TikTok keeps investing in its efforts to maintain the platform as a secure, welcoming, and genuine home for the international community so that people can create, discover, and connect.

 

GPT-4 Is Helping People Generate Profitable Business Models – Here’s How!

By
Unzila Riaz
-

ChatGPT-3 is a large natural language processing model developed by OpenAI, the latest version of their “Generative Pre-trained Transformer” (GPT) series. It has over 175 billion parameters, making it one of the largest and most powerful language models currently available. As if ChatGPT 3 hadn’t caused enough global hype, GPT4 is now on the way. Because of the popularity and extensive use of earlier GPT models, it is likely that ChatGPT-4 will spark a great deal of curiosity and anticipation for the breakthroughs in natural language processing it may bring.

Recently, a Twitter user requested that GPT-4 assist him in earning “as much money as possible.” The AI-assisted him in creating a business plan and turning a profit. Jackson Fall, the founder of Circus Dot Fish, is one of those who put it to the test. Jackson Fall gave GPT-4 a $100 (about Rs. 8000) budget and a set of guidelines.

He instructed the robot to generate the most money out of the $100. Also, he told the bot to avoid suggesting any ideas that would require human labor or would be prohibited. The AI then instructed Fall to create an “affiliate marketing site generating material around eco-friendly or sustainable living products,” according to his instructions. A logo was even created by the AI. Here have a look.

The website went live after everything was put up, including the advertising budget. Here have a look at the tweets from Fall.

Fall stated that the website had $163.84 in cash as of day one (approximately. 8200.) A breakdown of his earnings was also provided.

Fall then also provided those who were interested with day-to-day updates.

The adventure isn’t over yet! After the website was operational, GPT-4 even provided Fall with a performance evaluation.

These tweets were shared just two days ago. Since being posted, it has been viewed over 17 million times. Many were fazed at the whole incident.

What do you think about this? Let us know in the comments below.

  • Stay tuned to Brandsynario for more news and updates.

Haleon Pakistan And Smile Train Partner To Provide Comprehensive Care To Children Born With Clefts

By
Ariba Raza
-

21 March 2023: Haleon Pakistan Limited (formerly GlaxoSmithKline Consumer Healthcare Pakistan Limited) has announced a partnership with leading global cleft charity, Smile Train,  raising funds through its leading Oral Care brands, Sensodyne and Parodontax.

Annually, 1 in every 600 children in Pakistan are born with cleft lips and palates. In most cases, these children face difficulty in eating, speaking and breathing and are subjected to social stigma. The partnership between Haleon Pakistan and Smile Train will help children born with cleft lips/palates  to lead full and productive lives, achieving their own potential and contributing to their community.

Smile Train provides training and education to local medical professionals and supports 100%-free cleft surgery and comprehensive cleft care to children all over the world including orthodontics, speech therapy and psychosocial support.

The partnership between Haleon Pakistan and Smile Train was announced at a press event  in Karachi. Panelists at the event included Farhan Haroon, CEO and General Manager of Haleon Pakistan, Professor Dr. Mirza Shehab Afzal Beg, MBBS, FRCS (Ire), FRCS Plastic Surgery UK and Ire), Ms. Amina Mujib Khan, Integrative Nutrition Health Coach & Weightloss Consultant, and Ms. Hima Raza, a makeup artist whose child was born with a cleft lip.

“As leaders in specialist oral health, we are committed to make a positive impact on the lives of children in need of free and safe access to quality cleft care. Together with Smile Train, we aim to help transform more children’s lives, one smile at a time.” said Farhan Haroon, Haleon Pakistan

The partnership, powered through Oral Care brands, Sensodyne and Parodontax, will identify and support eligible patients. A portion of sales proceeds on every pack of Sensodyne and Parodontax sold in selected retail outlets, during the period 15th March 2023 to 5th May 2023, will be donated to Smile Train Foundation on behalf of Haleon Pakistan.

APNS General Council Holds Its Meeting At APNS House

By
Ariba Raza
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On March 20, 2023, the APNS General Council convened its Annual Meeting at APNS House in Karachi, during which Nazafreen Saigol Lakhani was unanimously elected as President. Imtinan Shahid was chosen as Senior Vice President, Muhammad Aslam Kazi as Vice President, Sarmad Ali as Secretary General, S.M. Munir Jilani as Joint Secretary, and Shahab Zuberi as Finance Secretary of the Society.”

The AGM was held under the chairmanship of Mr. Sarmad Ali, President of the Society. The Council unanimously approved the report of the Executive Committee for the year 2022-2023 as well as the Annual Accounts of the Society for the year 2022.

The General Council attended by 128  members from across the country, formed an Election Commission headed by Dr. Waqar Yousuf Azeemi with  Nasir Daad Baloch  and Mumtaz Ahmed Phulpoto as members. The Election Commission conducted the election of the Executive Committee for the year 2023-24.

Following dailies and magazines were elected un-opposed to the Executive Committee of the APNS for the next tenure:

Daily Aghaz, Daily Business Recorder, Daily Deyanat, Daily Dawn, Daily Jasarat, Daily Jiddat (Khi), Daily Abtak, Daily Dunya, Daily Jang, Daily Khabrain, Daily Pakistan, Daily Tijarat, Daily Ausaf, Daily Sahafat, Daily Awam (Quetta), Daily Mashriq (Quetta), Daily Mashriq (Peshawar), Daily Wahdat, Daily Kawish (Hyd), Daily Kaleem (Sukkur), Daily Aftab (Multan), Daily Paigham, Daily Business Report, Daily City 42, Daily Pakistan Observer, Daily Halchal (Hyd) and Daily Sayadat, Monthly Dastak, Nawa-i-Waqt, Monthly Naey Ufaq, Monthly Naya Rukh,  Monthly Centerline, Fortnightly Ibrat Magazine and Weekly Nikhar were elected on periodical seats.

The new Executive Committee elected Mrs. Zahida Abbasi of Daily Nau Sijj, Karachi on woman – publishers seat.

The newly elected Executive Committee appreciated the performance of the Election Commission.

The AGM in a resolution, expressed its profound concern on the state of print media due to the present economic situation which has caused severe financial crisis for newspapers, many of them are at the verge of collapse. In this situation, the media expected support from the government to brave the financial crunch. The AGM urged upon the Federal Government to pay the long outstanding dues of newspaper industry amounting to over Rs.2 billion, increase the quantum of advertisements and allocate a separate share of print media in the advertising budget so that the newspaper industry would be able to survive in the present situation. The AGM reiterated that the Federal Government has not yet implemented the recommendation of 8th Wage Board to increase the government advertising rates in proportion increase in the wages despite various assurances.

EBM Emphasises The Value Of Females Education

By
Unzila Riaz
-

In Karachi on 21st March 2023, in Pakistan’s basic and secondary schools, there are about 70% female teachers. To reach the aim of universal primary education by 2030, Pakistan must boost the growth rate of primary school teachers by 50%, according to the United Nations Educational, Scientific, and Cultural Organization (UNESCO).

This incredibly moving film honoring the wonderful female teachers who toil relentlessly to improve Pakistan’s future was released by EBM on International Women’s Day. The movie emphasized the enormous influence of these professors, who not only transfer knowledge to their pupils but also build values, ethics, and character in them. Teachers are the backbone of society and aid in determining the future of the country because of their nurturing and loving character. The movie provided a potent reminder that we must continue to promote and celebrate women since educating them affects entire generations.

To its credit, EBM is making every effort to give boys and girls equal chances, and as a matter of policy, it only supports institutions where boys and girls are equally represented. In partnership with the Pakistan Air Force (PAF) and the Rashid Memorial Welfare Organization project (RMWO), EBM has established two school campuses for boys and girls in Swabi, which will start operating in August 2023. Moreover, EBM helps GCT’s network of schools, which serves 29,000 kids in 160+ distant sites throughout rural and urban Sindh. They have also contributed to the adoption of The Citizen Foundation (TCF) schools and the TCF Agahi Adult Literacy Program, which aims to teach the families of TCF students the fundamentals of literacy and numeracy. Other partnerships for upcoming teacher training programs are also being developed by EBM.

Dr. Zeelaf Munir, Managing Director & CEO of EBM, said, “The future of our country is linked to the future of women. By educating a woman, you are educating an entire generation. We, at EBM, believe that we will be able to make a true difference in the lives of millions only when we start educating our girls.” 

 

 

TikTok Star Couple Trolled For Their ‘Dramatic’ Wedding Shoot

By
Dr. Rida Qamar
-

A TikTok star couple has shared their dreamy wedding shoot on social media and the public is claiming it to be ‘Dramatic’.

When it comes to TikTok, we surely have seen it all. From influencer wars to celebrity gossip and recreation of the most dramatic trends, TikTok is a world of its own. While another TikTok couple gets hitched, the two have shared the details of their wedding shoot. Needless to say, people are not having it. From calling couples names to questioning their decision to getting it done, netizens are on a troll roll.

The video shows the behind-the-scenes of the couple sitting on a swing decorated with balloons. The swing which is held up in the air with the help of a crane is set up on the beach. The whole photoshoot requires a certain amount of manpower and expertise but the result is flawless, to say the least.

Take a look at the whole process below.

Read More: Another Employee Reveals The Horrors Of Working At Aiman Minal Closet

Social Media Trolls 

The social media trolls dare to comment on even the simplest instances. Though this one doesn’t come as a surprise since something like this is not usually done in Pakistan, the effort put in by the couple to make their memories and their day extra special is something they have done for themselves. However, if there is one thing our nation collectively needs to understand, it’s the fact that we need to let everyone live the way ‘They’ want to live rather than trying to dictate their every move.

Such photoshoots are common all around the world and there is nothing wrong with people going out of the way for their loved ones. Then again, who are we trying to change?

Take a look at some of the comments.

Image source: Instagram
Image source: Instagram
Image source: Instagram

What would you call this photoshoot? ‘Dreamy’ or ‘Dramatic’? Cast your votes in the comments below.

Read More: Syra Yusuf’s Recent Designer Shoot Has Left Us Breathless

Stay tuned to Brandsynario for the latest news and updates.

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