Home Blog Page 313

Airport Authorities Are Being Questioned For Seizing Imported Goods

Airport authorities are under fire for seizing food items from the passenger’s luggage. The development came in after the government decided to impose a ban on the import of around 38 non-essential luxury items in lieu of the declining economic stability.

Airport Authorities Under Fire

Last week authorities banned the import of mobile phones, CBU, home appliances, cosmetics, pottery, pet food, private weapons and ammunition. Imported shoes, chandeliers and lighting (except energy savers), headphones and loudspeakers, doors and window frames. Travelling bags and suitcases, sanitary ware, carpets (except Afghanistan), tissue paper, furniture, and shampoos. Including automobiles, luxury mattresses and sleeping bags, bathroom ware/toiletries, heaters/blowers, sunglasses, kitchenware, and cigarettes. As well as shaving goods, luxury leather apparel, musical instruments, saloon items like hairdryers and decoration/ornamental articles.

However, a week after the decision, Pakistan Customs are now seizing items from travellers arriving at the country’s airports. The issue was raised by a traveller who had travelled from a location yet to be disclosed. The seized items include around 5kg of foodstuff and other essentials.

Image source: twitter.com

Read More: Regulatory Duties On Cars & Tyres To Increase Up To 100%

The Custom Authorities Response

A letter was devised by the collectorate who decided to write about the issue at hand to the member of the Federal Board of Revenue. In the letter, they mentioned how the customs officials at the Karachi airport scanned the passengers arriving from the ‘risky destinations’, which led to the seizure of the goods found in their luggage.

Read More: Gucci Launches Gaming Academy & Here’s Everything You Need To Know

“Round the clock vigilance at the international arrival terminal resulted in seizures of various items. Which had been brought in the garb of bona fide passenger baggage,” said the letter from the Collectorate of Customs’ at the Jinnah International Airport

Meanwhile, severe criticism on social media platforms leads Miftah Ismail to clear the air.  He also mentions the decision taken and to whom it might apply amidst the rising tension with customs officials.

“As the govt has banned importing a few non-essential items, we fear that smuggling of these items will increase. Therefore we have increased enforcement against professional khaipyas. Officials know who they are. A few items brought by ordinary citizens will not cause an issue.”

He also shared the document which showed the number of items carried by the customers in their baggage. The huge quantity leads to the confiscation of products. According to which around 76-kilogram foodstuff, 127-kilogram fruits, 42-kilograms sanitarywares. As well as 213 cell phones and 96 pairs of branded shoes by the customs officials.

Image source: twitter.com

Stay tuned to Brandsynario for the latest news and updates.

Introducing EcoStar Android 11 TV Series

Nothing brings a family together like the EcoStar that has all the #FeaturesThatMatter. Doesn’t matter if you’re hosting a game night with your friends or having a movie night with your family, EcoStar ensures the best viewing experience at such an affordable price.

EcoStar has introduced the new Android 11 series at an amazing price starting from just Rs. 37,500. The CX 32U871 – HD is available for just Rs. 37,500 whereas the 40” CX 40U871 – FHD is available for just Rs. 49,900 and the 40” CX 40U872 – FHD is available for just Rs. 51,900 and lastly the 43” CX 43U871 is introduced at an amazing price of just Rs. 53,900. We believe there are not many brands out there in Pakistan that offer such amazing features at such affordable prices.

The new Android 11 series comes with officially licensed Netflix, Youtube, and Amazon Prime that puts a world of entertainment right at your fingertips. Discover new series or binge-watch your favorite ones from the comfort of your home. Keep yourself up to date with what’s going on in the world of entertainment with a simple click of the button on the EcoStar Android 11 TV remote.

EcoStar Android 11 TV Series supports Google Assistant which gives you control of everything around you and also enables you to speak commands without having to type them. The licensed Google Play store gives you access to unlimited entertainment and applications that keeps you entertained whenever you feel like it.

You can relive your memories on the big screen with Chromecast feature that lets you cast your favorite pictures and videos on the stellar EcoStar TV screen. That’s not all, you can also connect your consoles and enjoy a fun gaming session with your friends and family or connect upto 5 devices simultaneously with Bluetooth 5.0. Take your gaming skills to another level with EcoStar TV as it offers lag-less gaming with the impressive Quad-Core Processor and GPU.

So, what are you waiting for? Get your hands on the amazing EcoStar Android 11 TV Series that has all the #FeaturesThatMatter by visiting your nearest EcoStar outlet or order online from the comfort of your home whenever and where ever!

Brandsynario Interviews Pakistan’s Leading Digital Operator Jazz On #WTD2022 | Brandsynario

This World Telecom Day, we visited the head office of Pakistan’s leading digital operator, Jazz, to meet its Chief Commercial Officer Asif Aziz and Head of Marketing Rizwan Fazal for a candid discussion on their professional journey, some powerful tips for startups & marketers, insights on winning campaigns at Effie, and Jazz’s role in developing an inclusive digital ecosystem and policy interventions to accelerate the Digital Pakistan vision.

Standard Chartered Launches Futuremakers Inclusive Employability Project

Standard Chartered donates USD 249,000 for flood relief
Image Source: acfcs.org

Karachi May 24, 2022: Standard Chartered Bank Private Ltd. (SCBPL) has launched the Futuremakers Inclusive Employability project which focuses on economic empowerment of youth with disabilities. This project is part of ‘Futuremakers by Standard Chartered’ – the Bank’s global initiative to tackle inequality, by promoting economic-inclusion for young people, including those affected by COVID-19.

Through this programme the Bank will be reaching out to targeted beneficiaries, including more than 480 youth with disabilities of which 20% will be visually impaired. Expected project outcomes include 20% of the project beneficiaries transitioning into formal employment (including self-employment) and at least 40% of beneficiaries will be females, because currently, their participation in the Pakistani labour force is extremely low.

Commenting on the occasion Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Pakistan said, “Supporting underprivileged and differently-abled youth and helping them learn, earn and grow is a key component of our Futuremakers strategy. The launch of the Futuremakers Inclusive Employability project is aimed at training youth, especially people with disabilities, to join the workforce in order for them to realise their full potential. This project is directly aligned with our vision to drive commerce and prosperity through our unique diversity, while we reinforce our brand promise – ‘Here for good’.”

“I am very optimistic that the Bank is playing a role in bridging the socio-economic inequality of youth, and especially women living with disabilities. Through this programme we strive to becomes a catalyst of change and create lasting impact not only for those participating but also for the future generations”

Funded by Standard Chartered Foundation, the project is delivered with support from Sightsavers. The project is based on a strategic partnership that builds on a successful pilot of how labour market systems can adapt to be more inclusive of people with disabilities in formal employment.

The project will focus on four core pathways: Pathway-1 will build the employment readiness and self-confidence of jobseekers with disabilities. Pathway-2 will build the disability confidence of employers. Pathway-3 will strengthen the supporting functions of the labour market and Pathway-4 will influence employment regulatory frameworks. Sightsavers will implement this project in partnerships with a local implementing partner – Civil Society Human and Institutional Development Programme (CHIP). Other collaborations include Deaftawk, Community Based Inclusive Development Network (CBIDN) and the National Forum of Women with Disabilities (NFWWD).

Country Director of Sightsavers, Munazza Gillani, stated that: “It is a proud moment for us to collaborate with Standard Chartered’s Futuremakers initiative that focuses on economic empowerment of youth with disabilities in Pakistan, including the visually impaired. The project will build on learning from Sightsavers’ Inclusion Works programme, using existing resources that we have developed (including the Markets for the Poori (M4P) methodology; Accenture’s Skills-to-Succeed Learning Exchange and the Inclusive Futures’ Disability Employers’ toolkit. This initiative will ultimately facilitate the realisation of ‘Leave No One Behind’ agenda, that is the central principle of the Sustainable Development Goals 2030 framework. “

HUAWEI Nova 9 – Here Is What Blew Our Minds In The Trendy Flagship & Camera King

Everybody wants a smartphone that does not only look stylish and trendy, but one that comes with solid and innovative features. Be it a high-resolution camera setup, powerful all-day performance for intensive everyday use or some cool features that make the daily use of the phone easier and simpler.

Huawei has something that ticks all of the above boxes. Introducing the Trendy Flagship & Camera King – the Huawei nova 9. The latest addition to its popular mid-range HUAWEI nova series comes with an all-new colourway called Colour No. 9, an astonishing Ultra Vision AI Quad Camera, 66W HUAWEI Supercharge in addition to cool Super Device and EMUI 12 features, which all but make using the smartphone, fun and enjoyable.

The HUAWEI nova 9 is now available in Pakistan in a lavish Colour No. 9 at the price range of 107,999/- PKR.

Huawei Nova 9

A Marvellous and elegant colour and design

The HUAWEI nova 9 debuts with a brand new colourway – Colour No. 9. The low-saturation bluish purple finish is created with a new ‘Starry Flash AG Glass’ manufacturing process to produce an out-of-this-world effect. The HUAWEI nova 9 has a stunning 6.57-inch Original-Colour Curved Display with a tapered surface that flows like a waterfall, minimising the left and right bezels for more immersive viewing.

It can display 1.07 billion colours, featuring a refresh rate of up to 120Hz and 300Hz touch sampling rate for improved responsiveness. Combined with support for full-path P3 colour, the display ensures spectacular viewing experiences with smooth visuals, vivid colours and incredible details. While measuring only 7.77mm thick with a weight of 175g, making it perfect for slipping into your handbag or pocket when out and about! The HUAWEI nova 9 sports a Star Orbit Ring design, making it even more recognisable and eye-catching.

Ultra Vision camera system

The rear camera system includes a 50MP Ultra Vision Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera and a Macro Camera that lets you capture at as close as 4cm. Both the front and rear cameras support 4K shooting at 30fps, allowing you to express yourself through short videos and vlogs for social media. The main camera has a large 1/1.56-inch sensor and a RYYB colour filter array with a high light sensitivity. This collects 40 percent more light compared to a standard RGGB sensor, ensuring the utmost clarity on all images, while enabling outstanding low light performance. Once the camera hardware captures an image, the XD Fusion Engine gets to work. The HUAWEI nova 9 inherited Huawei flagship smartphones’ XD Fusion Engine, which uses sophisticated computational photography techniques to greatly enhance image details and quality.

Having a good hair day? Do not let it go to waste! The HUAWEI nova 9’s 32MP front camera is perfect for selfies in addition to its 4K selfie video shooting, and Portrait Mode will help your selfie-portraits pop with Bokeh Portrait. There are also AI Beauty effects and filters you can use. Selfies never looked so slick.

Moreover, introducing an all-new feature – Continuous Front/Rear Recording. With this new innovation, you can also switch between the front and rear cameras, allowing them to fluidly capture their story within a single video file. Dual-View Video recording allows users to showcase their live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide-angle shot at the same time.

With the Petal Clip app, you can easily choose from a variety of video templates and themes before posting your vlogs or other videos to social media in no time. Making group shots and video easier as well, the HUAWEI nova 9 also supports Remote Shutter. This means you can easily set-up your HUAWEI nova 9 on a tripod and capture a group photo with your friends without having to worry about awkward frames as you walk to and from the camera.

Charge rapidly with 66W HUAWEI SuperCharge

Whether for gaming, recording, working or simply browsing the Internet, the HUAWEI nova 9 delivers excellent battery life with a large and long lasting 4300mAh battery, which is supported by a 66W HUAWEI SuperCharge. The smartphone can be charged much faster; it only takes 15 minutes to charge to 53% and 38 minutes to full 100%.

Gucci Launches Gaming Academy & Here’s Everything You Need To Know

FACEIT and Gucci got together in one of the most interesting partnerships in the market for sports. The luxury fashion brand has partnered with the organization to achieve a new initiative and bring the youth to the fullest potential in sports and production, and achieve “unhealthier playing and competition environment”.

The Gucci Gaming Academy 

The program will be focusing more on the soft skill of players with dedicated coaching and teamwork activities. Taken from the fact that playing is like being on the team and working towards the goals of your team in the pursuit of quality and fun. Basically, to better prepare them in areas that many people who play any e-sport often neglect.

The Gucci Gaming Academy is taking over four players from the FACEIT team. A competitive and moderated online league. This game has emerged as the foundation of some of the most popular esports players. Meanwhile, with the intent to join this e-sports program with the intention to grow this number in time.

The Selection Criteria

Candidate selection is not only based on their performance in-game. But also on interviews to assess their personal values and soft skills. Including their aptitude for teamwork and their approach to conflict resolution.

Players will be part of the Academy for a maximum of one year or so, until they can become professional, making them successful.

Read More: Adidas & Gucci’s Umbrella Collaboration Gone Wrong

“Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way, we are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports,” stated Nicolas Oudinot, govt vice-president of latest enterprise and chief govt of Gucci Vault, in a press release.

“Understanding the issues that are relevant to them and learning about these from the people they affect are at the core of this collaboration.”

As part of the program, Gucci and FACEIT will also work with the World Health Organization (WHO). To find ways to support all gamers involved in improving their gameplay while making health and safety a priority. This will include mental and physical health, and fighting misinformation online, among other topics.

“We welcome efforts by Gucci and Faceit to encourage their large online communities to take the necessary steps for better health and wellbeing,” said WHO’s digital channels team lead Andy Pattison in a statement.

“We need to continue to reach people with lifesaving health messages where they are, in the palms of their hands.”

Read More: A New Makeover? Heinz Ketchup To Introduce Paper Bottles To Help The Environment

Stay tuned to Brandsynario for the latest news and updates.

 

Regulatory Duties On Cars & Tyres To Increase Up To 100%

Image Source: Pakistan Today

The government is considering raising regulatory and additional customs duties up to 100% on imported goods. This step is part of government policy to overcome the volatility, and instability in Pakistan. According to sources in the media, the present government is working on a revised plan to cut monthly import bills by approximately $1 billion via increasing RD to 100%.

Ban On Imported Goods

Federal Board of Revenue (FBR) and the Ministry of Commerce proposed at a meeting led by Finance Minister Miftah Ismail to discuss the possibilities. Authorities told the president that these actions might save the government $1 billion on its monthly import cost. Besides Cars and tyres, Consumer products, home appliances, power generation machinery, general machinery, steel products, ceramics, polypropylene, and mobile phones have all been proposed for higher regulatory and customs taxes.

Read More: 7 Driving Hacks That Will Help You Spend Less On Gas

Regulatory Duties on Cars and Tyres

According to reports, the FBR has suggested raising the regulatory duty and additional customs duty on cars above 1,000cc by 100% and 30% respectively.

The current regulatory duty on import tyres is 20%. The government could increase regulatory duty on import tyres by 50%. In addition, the Regulatory Duty on import home appliances increased by up to 50%, whereas machinery importers will face a 10% surcharge.

Image source: profitbypakistan.com

On the current rates, a 35 percent Additional Custom Duty has also recommended. More, these are merely suggestions right now. However, given the current state of the economy, the government is likely to approve these recommendations in the upcoming fiscal budget.

Regulatory Tax Implementation

Prime Minister Shehbaz Sharif’s assent is required for the proposed regulatory and additional customs taxes to take effect. Before implementing these measures, the Federal Government will endeavor to gain support from the International Monetary Fund (IMF).

Furthermore, If the government approves these proposals, it will benefit car manufacturers who assemble vehicles locally. Meanwhile, companies that buy imported units, such as MG and Haval, will have a hard time competing in the local market.

The new coalition government is also mulling over increasing regulatory duty and additional customs duty on other items, including consumer products, home appliances, power generation equipment, steel products, ceramics, and mobile phones.

Read More: Pakistan Exports Its First Vehicle Made By Master Changan Motors

Stay tuned to Brandsynario for the latest news and updates.

Beaconhouse Group Launches The Lighthouse, A Children’s Orphanage Providing A ‘Home With Love & Care’, In Islamabad

Islamabad – May 23, 2022: The Lighthouse, a non-profit organisation formed under the Beaconhouse Group has recently been launched, aimed towards providing a loving home for orphans to nurture them into empowered and confident individuals. This project was initiated by Amina Wattoo Kasuri, Founder and Executive Director at The Lighthouse, and Project Director at Concordia Colleges in Pakistan.

Located near the Srinagar Highway in Islamabad, The Lighthouse is a boarding and education facility for orphaned and less privileged children to provide them with a home that will ensure that they receive quality education, necessary life skills, and other emotional and developmental support without discrimination.

As stated by Amina Wattoo Kasuri, Founder at The Lighthouse, “We have over the years worked tirelessly towards the development and uplifting of deserving members of our society. The Lighthouse is an extension of our efforts, and has been a dream of many years. Our vision is to invest in children’s lives today in order to transform their future, while we work to create a safe and stimulating environment where they receive adequate nutrition and are healthy, and are given ample support for their education.”

“Positive changes inevitably take time, but we are committed to improving the lives of disadvantaged children for the long haul. As our name suggests, we aim to be the guiding light that safely leads children towards a secure future,” she expressed.

The orphanage provides free lodging to children, as well as free education at The Educators, a chain of schools by Beaconhouse. The resident children at The Lighthouse will also be given necessary medical services and treatments, transportation facilities to educational and recreational institutions, nutritious meals, financial support to facilitate their marriages once they are of appropriate age, and support and guidance from trained and dedicated staff.

The Lighthouse is a project established under the Mahmud Ali Kasuri (MAK) Welfare Trust, an independent non-profit organisation working towards uplifting the less privileged sector of society. The Trust and its key donors, Beaconhouse, the Kasuri family, and Beaconhouse employees, have consistently responded with meaningful contributions during national crises, including the 2005 earthquake that devastated the northern areas of Pakistan, the IDP crisis of 2009, the massive flooding of 2010 and 2014 and the Covid-19 crisis engulfing the country in 2020.

Details about the orphanage and donations can be found at www.thelighthouse.com.pk.

What Is Monkeypox? Should We Be Worried?

A new skin condition known as Monkeypox is on the rise. Amidst the rising number of cases, National Institute of Health (NIH) has issued a high alert and reporting of suspected Monkeypox cases.

What Is Monkeypox?

Monkeypox is caused by the Monkeypox virus, a member of the same family of viruses as smallpox, although it is much less severe and experts say chances of infection are low. It occurs mostly in remote parts of central and west African countries, near tropical rainforests.

Where Did It Emerge?

Scientists discovered the virus in 1958 after two outbreaks of a “pox-like” disease in laboratory monkeys — hence, the term Monkeypox . In 1970, a nine-year-old child in a remote section of Congo became the first reported human infection

There are two main strains of virus – west African and central African. Two of the infected patients in the UK travelled from Nigeria, so it is likely that they are suffering from the West African strain, which is generally mild.

Another case was a healthcare worker who picked up the virus from one of the patients. More recent cases do not have any known links with each other, or any history of travel. It appears they caught it in the UK from spread in the community. Meanwhile, epidemiological investigations are on-going.

Read More: 5 Tips To Stay Cool If You Don’t Have An Air Conditioner

How Many Countries Have Been Affected So Far?

In recent weeks, cases have been detected in Britain, France, Germany, Belgium, Italy, Portugal, the Netherlands. Switzerland and Sweden as well as in the United States, Canada and Australia, raising fears the virus may be spreading. Spain reported 24 new cases on Friday, mainly in the Madrid region where the regional government closed a sauna linked to the majority of infections.

Israel also reported its first case on Saturday, signalling the virus’ spread to the Middle East.

Symptoms Of Monkeypox  

Initial symptoms include fever, headaches, swellings, back pain, aching muscles. Once the fever breaks a rash can develop, often beginning on the face, then spreading to other parts of the body, most commonly the palms of the hands and soles of the feet.

The rash, which can be extremely itchy or painful, changes and goes through different stages before finally forming a scab, which later falls off. The lesions can cause scarring.

The infection usually clears up on its own and lasts between 14 and 21 days.

Do We Need To Be Concerned As South Asians?

According to Dr. Farooq Nawaz Sahil, a resident pulmonologist at Lahore’s Services Hospital, two cases of Monkeypox have been detected in Lahore’s Jinnah Hospital. The infected patients have been isolated and are currently being treated at the hospital’s isolation ward.

In a recent development NIH has directed the provinces to take precautionary measures required to deal with the Monkeypox outbreak in Pakistan. Health Department Government of Sindh has issued a high alert and reporting of suspected Monkeypox cases.

Read More: 5 Health Problems Caused By Smartphone Overuse

Now that the disease has been reported in Pakistan, it is customary to take necessary measures to avoid contracting the virus. According to statistics, vaccination against smallpox has been proven to be 85% effective in preventing Monkeypox . The health ministry has also recommended increasing the surveillance process to prevent the spread.

Stay tuned to Brandsynario for the latest news and updates.

Why Pakistani Car Owners Need To Stop The Unnecessary Use Of High Beams

using high beam for no reason is dangerous
Image Source: carspirit.pk

Driving is not just an essential skill, it is one that a person is always improving at. However, just like everywhere else in life, there are certain rules and regulations that must be followed on the road. If they aren’t, the consequence can be disastrous. Today, we look at why using high beams, for no reason, is dangerous.

It is not just dangerous, it is highly reckless too. It is okay to use the high beam on roads such as highways or fog lights in a foggy area. Of course, these are places where the high beam becomes a necessity. You don’t want to end up with an accident in the fog because the fog light wasn’t on. However, we are talking about the time when drivers use it on residential streets or common city roads. Then, the risk factor increases.

high beams on cars without reason
Image Source: giphy.com

Read More: 7 Worst Mistakes Almost Every Car Driver Makes

High Beam And Fog Light Risks

If you are behind a vehicle and you wish to overtake them, there are a couple of ways to do that. However, shining the brightest light of your car in their eyes is not the way to do so. Similarly, if traffic is moving two ways on a single road, it does not help to use a high beam. What if the oncoming car is unable to move sideways because you flashed them with the beam?

Similarly, if you wish to overtake them, you can either use the dipper to let them know you wish to move forward, or you can use the horn. However, if they start to flash the right side indicator (Right for fastest lane here), that means they cannot, currently, move to the left. So, we urge drivers to be patient and not bathe them in the light! What good will it do to use the high beam as a pestering tool for drivers?

high beams and not using them everywhere
Image Source: giphy.com

If this gif is uncomfortable, imagine the drivers in front of you! They must want to shoot something or ram their car somewhere!

Keeping A Check On Lights

Also, it has been seen that people often turn on their high beams unknowingly. They just turn the headlight stalk dial to the max and it gets pushed forward too. So, it is important to also always keep an eye on the meter cluster. This is if you can’t tell the difference between high and regular while driving.

Read More: Pakistan’s First Formula 1 Racing Driver Is On The Way

Also, we must inform you to not use high beams in fog, rather use the fog lights. The high beam could reflect back from the fog. That also means not using fog lights on residential streets as they have no application there.

fog lights and when to use them
Image Source: giphy.com

There should be an anti-high beam function in cars that pulls up a mirror on the rear windscreen! Then we watch as they get a taste of their own medicine. Among the many traffic rules out there, this is one of the most important ones. That said, we encourage everyone to stick to the road rules to the best of their abilities. Always wear your seatbelt and use indicators when switching lanes. The cars around you don’t know what you’re thinking.

using fog lights when necessary
Image Source: motoringresearch.com

Stay tuned for more from Brandsynario!

5 Ways To Protect Your Brand From Fake Reviews

Image source: amzdiscover.com

Social media provides a great platform to help businesses promote and connect with their audience without any geographical limitations. The growing popularity of social media has turned many businesses into multi-million-dollar companies, all thanks to the power of social media marketing.

However, social media is not always a positive driving force behind your business. Many businesses have lost potential customers, gained bad reputations and even gone out of business as a result of a negative social media portrayal. Hence, a poor social media presence on such a valuable marketing platform can be perilous for your business.

Here are the top five ways to protect your business from a negative reputation on social media.

1. Monitor Negative Reviews

Maintaining a good brand image also requires monitoring customer reviews. Negative reviews can convince shoppers not to purchase a brand’s products. Counterfeit products can generate many negative reviews.

Responding to bad reviews also shows other shoppers that customer service is important to the brand and, therefore, could help to counteract the damage. Negative reviews provide helpful feedback and identify how a product is not meeting consumers’ needs.

Image source: pcmag.com

2. Avoid Paid Followers

It is not uncommon for businesses to buy large numbers of online followers to appear more ‘popular’ on social media. What many businesses fail to consider, is that the majority of ‘paid followers’ are fake and are run by artificial bots. This focus on quantity not quality will be highly detrimental to your business’s engagement levels and furthermore, will give an unrealistic representation of the effectiveness of your business’s social media marketing strategy.

Image source: forbes.com

3. Reward Honest Content

You can’t completely protect yourself against fake content, but you can reward honest content. For example, display verified authenticity badges that instantly filter out authentic content and questionable content for shoppers. By rewarding authentic content, you show shoppers you value the truth.

Image source: forbes.com

Read More: Dove’s Latest Campaign Sheds Light On Beauty Standards

4. Respond To Negative Reviews

Genuine negative reviews are not necessarily bad. In fact, negative reviews can be used as a way to build engagement with your customers by addressing pain points and questions that they might have. This not only shows that you care about what they think, but that you also aim to give them a satisfactory experience.

Image source: nytimes.com

Read More: Adidas Wins Hearts With Latest Ad: Turn Impossible Into I’mPossible

5. Targeted Approach 

Use email targeting to solicit reviews from customers who have recently purchased from you. Amazon usually sends such emails within three to five days of your purchase. They also give you the option to send text, video, or image reviews, which is an ideal practice to add variety and authenticity.

Image source: techup.com

Stay tuned to Brandsynario for the latest news and updates.

7 Ways To Save Money While Living In Pakistan

7 Ways To Save Money While Living In Pakistan
Image source: https://www.eshop-area.com/

Money matters are stressful as it is, not to mention the inability to track your spending habits. Saving money is crucial to lead a stable lifestyle. Even though it is justified to splurge every once in a while, the occasional splurging can quickly get out of hand if you do not keep track of your expenses.

Saving money is not a task or a habit it’s a lifestyle built only with constant effort and dedication. So in case, you have lacked the motivation to save money, we will tell you all the foolproof ways to get ahead of the challenge.

1. Keep A Budget 

In a country where most people are employed on fixed salaries, sticking to a budget to spend an entire month within your means becomes quite a task, not to mention the constant inflation and escalation of prices. Make sure to track your expenses accordingly. The fixed budgets, including the bills and rent, are the ones that should be sorted out first. Fix the amount for utilities and try to keep a margin that can not be crossed even if needed.

The best way to keep your expenses on track is to save or note down all the payments you have made in a month to get an idea of the essential things and the ones that are just for leisure purposes.

7 Ways To Save Money While Living In Pakistan
Image source: www.superprof.com

2. Try To Bag Discounts And Coupons 

Discounts and coupons are the best way to save some extra bucks. Invest in loyalty cards to get different points and discounts for monthly groceries. Keep track of discounts offered by your credit card and pay directly to snag extra money off.

Money
Image source: https://www.adrecom.net/

3. Forget About Retail Therapy 

As much it sounds therapeutic for your mind, it is not therapeutic for your bank account. A trip to the mall can leave a hole in your pocket, and you might end up regretting your purchase at the end of the month. However, if you want to spend on something, weigh up your options whether you need anything you plan to buy anytime soon. If your answer is No, you are better off not spending the money in the first place.

Image source: shoppingguide.com

Read more: 6 Life-Changing Money Hacks You Should Really Try

4. Personal Investments And Money 

Making investments in rental or properties is an excellent way to earn some extra cash. You can rent out the property and save the money you receive as rent. Buying a property is another foolproof way to save you money since the property’s value usually increases with time. There is no loss in value.

Money
Image source: https://www.homespakistan.com/

5. Make Extra Money With Side Businesses

It’s the era of entrepreneurs and freelancers. However, you do not need to have a degree in marketing to start your own business. You can easily offer a skill to earn some extra cash. Make sure to do your homework before you step into the mode.

Image source: https://www.homespakistan.com/

6. Get An Insurance Policy

An insurance policy makes sure to cater to all your needs in the time of need. Different insurance policies offered in Pakistan include health, life, education, marriage and others.

Money
Image source: forbes.com

7. Buy Shares To Invest Money 

Buying shares in the stock exchange is a good way of putting a sum for later. The companies need investments, and in exchange for the shares, they offer the yield of the factory among the shareholders.

Image source: https://www.zameen.pk/

Stay tuned to Brandsynario for the latest news and updates.

Hira & Mani Get Trolled Over Their Awkward Photoshoot

Hira and Mani have taken a flight to visit London, and the duo is having the time of their lives in Uk. However, the recent pictures from the couple’s photoshoot have been doing rounds on social media and needless to say that they have caused quite a stir.

Read More: 5 Signs That You Are Into Foreign TV Dramas & They Are Hilarious

Hira And Mani’s Vacation Pictures

Hira Mani recently posted pictures from her English getaway on social media, and they have caught the eyes of netizens, to say the least. If there is one thing that doesn’t sit well with the netizens, it is celebrities’ travel snaps. The public always makes sure to raise a point, whether it’s on the celebrity’s outfit, the place they chose to stay, or it can be something as simple as a photoshoot – which happened to be the case with Hira and Mani.

The starlet shared the pictures on her social media with the caption “A night to remember.”

Clan in metallics from head to toe, the couple looks ready for the party. Take a look at the pictures yourself.

While one might not find something odd in the pictures, netizens pointed out the awkward poses the actress is making in the picture. Trying to look hot while holding her husband’s face in her hands – gets as weird as possible.

Netizens’ Reactions To The Pictures 

Netizens’ reactions to the pictures were harsh. From calling them attention seekers to cartoon, characterless, and much more, the keyboard warriors left no stoned unturned while sharing comments about the couple.

Here are some of the comments from the post below.

Photoshoot
Image source: Instagram.com
Photoshoot
Image source: Instagram.com

Read More: 5 Amazing Pakistani Ads that Challenged Stereotypes

Image source: Instagram.com

Want a peek into their vacation? Here is Hira Mani spending her time on shopping sprees, sipping coffee, and posing on the streets.

Stay tuned to Brandsynario for the latest news and updates.

Syngenta Pakistan Hosts A Policy Dialogue On Sustainable Agriculture In KPK

Islamabad: 23rd May 2022 – Syngenta is a leading multinational enterprise, revolutionizing the global agricultural sector, with its innovative products and solutions. Syngenta Pakistan (Pvt.) Limited recently organized a policy dialogue on sustainable agriculture in Khyber Pakhtunkhwa (KPK) province. This event was also in sync with Syngenta’s vision to achieve food security through higher yields & productivity by deploying new technologies in the country.

The session brought together key stakeholders from the public, private, development, and academic sectors, including; the Secretary – Agriculture Department of KPK, Director General (DG) Agriculture Extension of KPK, DG Environmental Protection Agency of KPK, Vice-Chancellor University of Agriculture Peshawar and representatives from prestigious institutions like; UNDP, UN-FAO, Plant Protection Department, Pakistan, Sustainable Development Unit-KPK and the University of Peshawar.

Providing insights about the KPK government’s valuable initiative for the restoration of over 900,000 acres of agricultural land in KPK, the Provincial Secretary of Agriculture highlighted the need for immediate actions to deal with climate change and food security issues in the province. Other distinguished speakers shared their expertise about the global best practices and suggested valuable contributions to enable sustainable agriculture in the province. A way forward for making the country and the province food secure was also discussed, while the participants urged the agricultural sector and its peripheral industry for coordinated efforts to deal with overlapping crises of Food insecurity, climate change, water scarcity, and rising temperatures, across the country.

Participants appreciated the pivotal role played by Syngenta’s innovative crop protection, crop enhancement, seed care products, and seeds, in promoting sustainable agriculture and food security, all over Pakistan. They lauded Syngenta’s efforts to initiate a policy discourse on sustainable agriculture in the province and the company’s pioneering solutions that promise higher farm profits, crop quality, and convenience for the farmers.

The Head of Business Sustainability and Crop Protection Development at Syngenta Pakistan – Mr. M. Tauseef ul Haq stated that: “This was a truly insightful conference and I would like to thank the key stakeholders of the agricultural sector for their great response to this forum.”

Over the years, Syngenta has evolved a wide range of solutions to protect and enhance all major crops (including Cotton, Wheat, Rice, Sugarcane, Corn, Vegetables and Fruits) from pests, diseases, rough weather and environmental stress through its crop protection, biologicals, biopesticides, seed and other crop enhancement products.

Healthy farm produce gives higher profits, convenience, and quality to fetch a higher market price for the farmers and accelerate their socio-economic growth. Syngenta’s “Naya Savera” an exclusive network of over 850 franchise centers – provides its whole range of products along with seed-treatment facilities to the farmers to ensure peace of mind for the growers. Syngenta revolves around addressing the challenges faced by growers in order to contribute towards sustainable agriculture growth and subsequently provide greater food security.

This Rooh Afza Cheesecake Has Become The Talk Of The Town- Would You Try It?

Image Source: Instagram

If you like Rooh Afza and cheesecake, then you are in for a treat – or maybe not! Pie in the sky has introduced a Rooh Afza inspired cheesecake, and we are not sure how we feel about it.

Roohafza Cheesecake 

The bakery is known for its cakes, biscuits, bread, cookies, etc. If you want to get personalized cakes and baked goodies, the brand also caters to that. You can also find eid cakes and celebratory cakes for other significant occasions. Recently, pie in the sky has released its new and innovative Rooh Afza cheesecake in collaboration with Hamdard.

While cheesecake comes in various flavours, the rather unconventional cake has been going viral for combining two delicacies from two different parts of the world. In contrast, it’s not the first time the original cheesecakes recipe has been altered with a foreign ingredient. But this one sure hit close to home.

A significant number of people do love these additions to their cheesecake. In contrast, others dismiss the idea of making an already sweet cake even sweeter, cancelling out the flavour of cheesecake altogether.

Rooh Afza is probably the most consumed beverage during Ramadan, and cheesecakes are abundantly consumed during Eid. While the cake was launched right before eid, we still have to wait for the reviews from people who have tried it.

Read More: 5 Delicious Lotus Cheesecake Desserts To Try In Karachi

Netizens React To The Dessert

People who love cheesecakes understand how quickly adding an ingredient can ruin the cake’s flavour profile. What seems like bad taste might not be in such bad taste (quite literally). On the contrary, the netizens have been raving about the cake and those who still haven’t tried it can’t wait to get their hands on it.

Take a look at some of the comments by netizens below.

Image source: facebook.com

Image source: facebook.com

The Rooh Afza cheesecake is available at selected stores in Karachi and costs 1900/- Rs. Meanwhile, you can also order online.

What are your thoughts about this intriguing combination? Let us know in the comments below if you would like to try it or not.

Read More: 11 Instagram-Worthy Restaurants In Karachi You Should Visit At Least Once

Stay tuned to Brandsynario for the latest news and updates.

 

Why Are Pakistani Ads Focused On The Urdu Speaking Community?

pakistani ads
Image Source: raisingvoice.com

A number of Pakistani ads that pass by your eyes, you will find to be in the Urdu language. Be it an ice cream ad, ad for tea, biscuit, or telecom, the conversation will largely be conducted in Urdu. Pakistan is a country that brings together numerous cultures that are rooted in extremely different languages. This information sparked me onto the quest of getting the answer to the question that why are the ads mostly focused on the Urdu-speaking community?

Read More: Pak Vs India: Advertising During The T20 World Cup – Who Did It Better?

Some stats on Pakistan

According to the Pakistan Bureau of Statistics (PBS) census data, the groups of people divided with respect to language are: Urdu, Punjabi, Sindhi, Pashto, Balochi, Siraiki, among a few others. Putting it all into numbers, 44.15% of the Pakistani population comprise of Punjabi speaking community; 14.1% Sindhi speakers, 15.42% Pashto speakers, 3.57% Balochi-speakers, 10.53% Siraiki speakers, other languages combined comprised 4.66% of the Pakistanis. This leaves a mere 7.57% of more than 200 million people who speak Urdu. Why then, do our ads not accommodate the 92.43% and focus on the rest?

pakistani culture
Image source: blog.tuf.edu.pk

Pakistani ads in Urdu 

Now, why are the Pakistani ads in Urdu? Simple, the ad-makers speak Urdu having lived most of their lives in the big cities like Karachi, Islamabad, and Lahore. But it is not that simple really. It does not depend on the ad maker, rather it depends on the advertiser (what language they want). These advertisers know all these numbers too and yet, they want the ads to be made exactly the way they are being made.

It is not like they don’t know where the masses are and who they want to cater to. They know it all.

Why?

One of the reasons that might just answer the why can be that creating ads in Urdu sits well with the perception of the brand. Should they choose to stray from this language, it will affect the brand’s image. By straying away from Urdu, they will be choosing one of the provincial languages. If they do that, other communities existing in Pakistan will be sidelined. They will instantly feel more distanced from the brand than the distance they felt when the ads would be in Urdu.

pakistani ads
Image Source: myipedia

And that could be why most ads are in Urdu. They are not exactly addressing the Urdu-speaking community, rather it is something that brings together all the divided communities.

Read More: Family Systems In TVCs & Pakistani Dramas: Who’s Doing It Right?

Stay tuned to Brandsynario for the latest news and updates!

5 Ways Brands And Agencies Can Benefit From NFTs

Image source: forkast.com

Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Non-fungible tokens or in other words NFT’s are all the hype now and there are about 81 million blockchain wallet users worldwide as of February 2022.

While many are benefitting from the trend, given the exposure, brands are also attracted to the NFT trend. Offering meaningful experiences to followers and consumers that are beyond the brand’s products or services.

But what is the key behind utilizing NFTs to a brand’s best pursuit? Here are some ways brands can take advantage of the tokens.

1. Increased Brand Awareness 

When it comes to a brand and the experience, it’s all about how personal the consumer feels to the brand. NFTs can become a part of your brand storytelling, breathing life into it via something tangible that customers can own and which represents their experience of the brand.

Image source: happylifestyleinc.com

2. Community Building

The NFTs are a wide spectrum of metaverse communities. NFTs can help the brand generate buzz by opening the door to user-generated content. They can get suggestions from your community about the type of tokens they would like to see and own or offer them as rewards in crowdfunding campaigns and contests. This will allow the brand to expand and build in more connections which in turn will increase the brand growth.

Brands
Image source: bitcoinnews.com

Read More: These 5 Leading Brands Have Upped Their Marketing Game With NFTS

3. Monetary Rewards 

Remember that iconic Pepsi commercial with Beyonce, Pink, and Britney Spears? The commercial was so iconic that we are sure there might be a few fans who would like to buy the NFT of the commercial. A brand can benefit by monetizing its best-performing ads multiple times over by turning them into NFTs. Let customers buy a piece of your brand’s history in the making.

Brands
Image source: forbes.com

Read More: Understanding NFTs: Here’s Everything You Need To Know

4. Exclusive Assets 

A scarce and exclusive brand collectible can do wonders to market the brand’s image. As bizarre as this sounds the NFT’s are all about getting your hands on the most exclusive piece out there. And what better way to create buzz than to come out with a limited edition NFT?

Brands
Image source: datadriveninvestor.com

5. Support Social Causes

Modern consumers put great emphasis on whether brands represent their values. The brands can demonstrate dedication to social causes by using NFT revenue to support charities. Alternatively, they could invite artists to create tokens for the brand and to support them both with the exposure and the revenue generated by their creations.

Image source: zawya.com

Stay tuned to Brandsynario for the latest news and updates.

8 Genuine Online Marketplaces To Buy Smartphones In Pakistan

online marketplaces for smartphones
Image Source: digitaltrends.com

Smartphones can be quite an investment these days if you are going for a new one. Whether it is a budget one or a flagship one, the investment factor is the same. You can spend hours in the market, browsing or you can keep window shopping online. We recommend that you check online reviews before buying a smartphone because you may need a second opinion. Thus, when it comes to online shopping, there can be shady places present all over the internet. Here we have a list of some places which are guaranteed to be genuine in their dealings.

smartphones and where to buy them online
Image Source: cashify.in

1. Daraz.pk

Here, we have one of the best places to purchase smartphones online. Their website and application has a huge variety of phones and they are the latest ones. In fact, in sale seasons, you can find the price reduced by a significant amount. Check out some of the best smartphones on these marketplaces.

2. iShopping

Now, this website has been standing for quite a while now. Not only does it have smartphones at discounted prices, it even offers quicker delivery than most. All you have to do is select the one you want to buy, and just let the time fly by! That said, don’t forget to check reviews. You can find them selling the phones on their website.

Read More: Here Are A Few Tips To Use Your iPhone Portrait Mode Correctly

3. Unitedmobile.pk

This is one of the brands that have a major following on social media platforms. You can find United Mobile selling smartphones on Facebook at quite some reasonable prices. Additionally, their representatives can be reached in due time in case there are any issues with the phone. You want there to be a good post-purchase service, right? They have a Facebook page and website unit where they can be contacted.

4. AlfaMall

Just like the ones mentioned above, this marketplace is known for being quite user-friendly. They can even get you phones that may have been discontinued but have some units remaining. That said, always be careful not to divulge any personal information or financial credentials. We hope you have a good experience with this place. You can check out their selection from their official website.

buying phones at alphamall
Image Source: Alfamall.com

Read More: Samsung S22 Ultra Leaks Show An Impressive Design

5. Symbios.pk

Symbios.pk is a website that started off as quite the underdog in the market and has since risen as a successful one. What sets them apart is that they hardly run out of stock on smartphones that are in demand. We recommend that you give them a go when you wish to purchase one online. Who knows, maybe the perfect phone for you is present on this site.

6. PriceOye

This is a place that has been circulating amongst people for quite some time now. Not only does it have a robust reputation in smartphones, but it can also provide quite a lot of other goods as well. The company continues to rise up as the years progress and we can only expect it to go higher. That said, don’t forget to check reviews on a phone before buying. Their online website and their application are quite impressive.

smartphones from priceoye and buying them
Image Source: priceoye.pk

Read More: 4 Pakistani Apps You Can Earn Real Money From

7. Surmawala

They are also known for providing competent, robust services. Their reliability may make you want to come back to them for seconds. There have been many people who have recommended this place to any friend or family member wishing to purchase a phone. They have their own website where you can browse and buy.

8. Mercantile for Apple Smartphones

Now, this marketplace is designed specifically for iPhones. If you want the recent ones, that have been PTA approved, please don’t hesitate to visit this place. They have had good reviews from satisfied customers and we hope you become one of them. Being specific to a brand makes them quite unique! Their website is quite impressive and worth a glance for iPhone purchases.

buying phones at online markets
Image Source: dawn.com

Read More: Have Vivo Phones Become Brittle And Slow Over Time?

Stay tuned for more from Brandsynario!

6 Pakistani Drama Characters Brimming With Red Flags We Failed To Notice

mere paas tum ho
Image Source: Dawn

Do you remember the Sadaf Kanwal controversy that started because of her statement? While people bashed her for what they called an uneducated statement, there were thousands of others who actually supported Sadaf. They were justifying her statement because it matched their beliefs. Now, there are numerous other variables influencing these thoughts, but Pakistani dramas also have a stronghold.

Read More: Controversial Statements Of Sadaf Kanwal From The Past Go Viral

There are a number of teachings being dispensed in a drama, at a subconscious level and most of them get adopted by viewers. What leads to problematic teachings being accepted? They are conveyed as traits of protagonists. While the drama creators refuse to do better, it is our task to pick out the ‘red flag characters’ in Pakistani dramas. Following is a list of a few who were full of red flags but were featured in high-profile dramas.

Ashar – Humsafar

Loved by many, Ashar and Khirad were the focus of the industry for quite some time. But did you know Ashar was brimming with red flags? Ashar knew that Sara was interested in him so the moment he got to know about it, he should have distanced himself from her. But he wanted the company of his ‘friend’, even after he got married. Conveniently, he decided to limit that interaction the moment he could communicate with his wife. Talk about keeping options open!

humsafar pakistani dramas
Image Source: Dailymotion

Danish – Mere Paas Tum Ho

Even though he gathered the most sympathies, Danish, too, was problematic. Remember when in the initial episodes, Mehwish’s friend invites her to her brother’s wedding? There, you can easily see Danish dancing while being uncomfortably close with Mehwish’s friend. He also has his hand on her waist. However, when Mehwish even began talking to Shehwar, Danish freaked out. This is a major red flag no matter how much Danish says he considers the woman as his sister.

mere paas tum ho
Image Source: Dawn

Dr. Haris – Sabaat

Another red flag in Pakistani dramas is Dr. Haris. The character was a psychologist in Sabaat. He was giving therapy to Miral. Now, due to transference, clearly, Miral began having feelings for Haris. Meanwhile, Dr. Haris, a victim of countertransference also considered himself to be in love with Miral. They got married.

To Pakistanis I would like to say, this is a red flag. In other countries, it is, in fact, a crime. Before you get married to your psychologist, consult another psychologist! Just because Dr. Haris is good-looking and is a positive character does not mean you discount his non-ethical behavior.

Read More: 5 Diverse Roles Played By Saba Qamar In Pakistani Dramas

pakistani dramas
Image Source: YouTube

Pari – Parchayee

Parchayee featured Pari and Haaris. Pari was the main character’s daughter. She was in love with her cousin even though she knew he was interested in someone else. When she does end up getting who she wished for, she has to make way to his heart. How does the lady do that? She does all the cleaning; the sweeping, the dusting, and the cooking.

Parchayee, hence, distinguishes between the good and the bad woman this way. The good woman does all the household work even if she is perfectly capable to have a career or get higher education. And the bad woman will choose to get away from it.

Is Pari really the good woman? No, she is a red flag! You DO NOT have to prove your worth by putting yourself down!

pakistani dramas
Image Source: ultimatedramareview.blogspot.com/

Zohaib & Zahra From Sitamgar

Sitamgar featured Zohaib who cheated on his wife. He later got married to the person he was cheating with after knowing she would soon die. But he couldn’t stay loyal to her either and upon meeting the first wife sometime later, he said that his second marriage was a mercy marriage. Even though he had cheated, it was all ignored and he was painted in a good light.

Next up is Zahra, Zohaib’s first wife. After seeing clear signs of cheating and even after getting the divorce papers, she stayed loyal to him. In the end, it was revealed that she forgave him, and all for love.

pakistani dramas
Image Source: Pakistani.pk

It is not love, dear. It is a red flag. You have become used to being maltreated.

Have you come across any red flag Pakistani drama characters? Do let us know.

Stay tuned to Brandsynario for the latest news and updates!

5 Tips To Help Save Your Car From Theft In Pakistan

theft
PC: USNews

Throughout our lives, we’ve heard stories about all kinds of heroes, but we can’t oversee the problem that there are many thieves as well. Some lift from stores, others snatch and run, then there are the ones who steal your car!

Car thieves, car-nappers, or simply ‘chor,’ call them whatever you in, but several cases of cars stolen or car parts were stolen are common in Pakistan. These individuals sell the vehicle or its parts ahead for a decent amount of money.

If you have seen CCTV footage of such incidents, you can see that it’s only a matter of seconds before they use their techniques to steal your side mirrors, stereo, or the entire car itself.

So today, we will give you a couple of essential tips that may help you sleep better at night, knowing that your car is safe.

7 Driving Hacks That Will Help You Spend Less On Gas!

Tips To Save Your Car From Theft In Pakistan

1. Park in Safe & Trusted Locations

No one knows your residential area better than you do. One of the best preventive measures you can take to keep your car safe is to park wisely. Stay away from dark alleys and other shady places where you may have seen a group of strangers hanging out.

2. Camouflage

car cover
PC: BuyOye

Thieves have a limited time-frame to steal cars and are often in a hurry. They won’t spend a lot of time fooling around, which gives you leverage! If you think just parking your car is not enough, you can always cover it up as well.

Often, the stealers know what models they are targeting and on the look-out for certain parts. But, if your car is covered, they won’t know which model you own and may choose another target instead.

3. Rotate Parking Spots & Schedule

If the thief is a nearby resident, there’s a good chance that the individual has been monitoring the cars in the areas, including where the vehicles are usually parked and at what time. It’s a smart idea to shift your car’s parking (if possible) so that you remain unpredictable. Changes in time tables also give you a plus.

4. Avoid Leaving Valuables

Car Window Covers
PC: Team-BHP

We often forget a lot of things, including leaving our keys or mobile phones in the car. But, the left-behind valuables make your vehicle a possible target. The individuals are highly trained at spotting the items, breaking the windows, and picking up the valuables in minutes. If you can’t overcome your habit, you can always use window covers to prevent visibility.

5. Hide An Old Tablet/GPS Tracker

Just like how you can track an iPhone or Android phone using applications, your car can also be traced too. These handy GPS trackers help the authorities locate the exact location of the vehicle and help capture those behind the car-napping.

Stay safe and stay tuned to Brandsynario for more news and updates.

5 Clever Ways To Rain Proof Your Car!