The playful Machli is touched by the kindness of Haathi in this exciting Urdu rhyme. Sing along as the Machli swirls and twirls and makes new friends.
Gluco Kahani: Batakh Ne Na Maani Haar
The courageous Batakh teaches us a lesson on perseverance. Sing along to this jazzy rhyme as Batakh tries to cross the river with all his strength.
Gluco Kahani: Ek Dou Teen Haathi Nikle
How many elephants came out of the bag? 1, 2 or 10? Learn how to count in Urdu from 1 to 10 with the turtle in this fun nursery rhyme.
Find Out What Fahad Said To Ahad In The Latest Dew Adventure
Mountain Dew’s ads are not for the light-hearted— for all the right reasons. The ads have always captured the hearts and minds of their audience as they’re packed with adventure and friendship. Now, their mantra “yaar hain tou paar hain” has been taken forward with the latest ad featuring Ahad Raza Mir, Fahad Mustafa, and Shahveer Jafry. It’s something you need to watch right now, here’s why:
Friendship and Adventure Together
All youngsters would agree that friendship, at a young age, is synonymous with adventure. Be it going out late at night to random places, impromptu trips to the north, or getting the feel of the first crazy driving episode when you get a car. This ad captures that feeling of excitement and brotherhood with the three musketeers as they help a friend in need.
After all, a friend in need is a friend indeed. So, what drives people to become those friends in need? A chilled bottle of Mountain Dew.
The Bro Banter
Nowadays, bro banter has become common in almost all friendships. When we say bro, we don’t literally mean brothers, as in guys. We mean the kind of banter that never ends and is there even in the most inappropriate situations.
This ad shows Ahad Raza Mir literally jumping over trucks and climbing over buildings to get to his friend, Fahad. However, when he does finally reach him, the friend is ready with a taunt. He goes like, “kaha nai tha tayyar rahin?” We’ve all been there.
The Smart Marketing Technique
Ahad Raza Mir and Fahad Mustafa become the ultimate buddies for the ad. However, to finish the “three musketeers” vibe, Mountain Dew had to bring in someone equally fun and interesting. What better option could there be than Shahveer Jafry?
Check out the TVC here:
The man is an internet sensation who epitomizes fun, wild, and young energy. It is also such a brilliant tactic to bring him into the mix because he has a huge internet following. Fans of Shahveer Jafry will definitely go to the ad, again and again, to watch it and become inspired by the “yaar hain tou paar hain” vibe.
What are your thoughts about this ad? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
Karachi United FC: Journey From The City of Lights to Barcelona
Pakistan is a land brimming with talent. From arts to entertainment and science to sports; we have successfully proved our mettle in every field. Many might not be aware, but the nation boasts a group of budding football players, having the potential to be the next Ronaldo in the world of football.
Meet Some of Karachi United’s Budding Talent
These rising players are as a young as eight years old and are quite passionate about football. For those who want to witness their magic on the field, visit Karachi United Football Club and we bet, you will be left in awe of their sheer greatness.
Brandsynario met with the emerging stars of K.U, heard their untold stories and accomplishments from their recent trip to Barcelona FC.
Read what they had to say here!
The Rise of Karachi United FC & Tour to Spain
The football club was formed in 1996 by Talha Alizai and was set up with the mandate of achieving football excellence. Starting off as a group of passionate weekend footballers, a structure slowly grew out of it. In 2003, a Youth Academy was set up and it became a real club. In 2010 the Youth Academy was formed which started to nurture talent. Over the years it now has the objective to provide the best football development opportunities in the country.
The Karachi United Football Club has also set up 10 centers in many inner city areas of Karachi including Mangopir, Lyari, Malir etc. One of the mandates of the club is to develop community through sport. Almost a 1000 children attend free of cost. From these, the most talented are brought into the academy and trained further.
This year 44 children were taken to Barcelona, Spain out of which two are residents of Malir and Lyari. The trip proved to be highly beneficial as it provided exposure to Barcelona coaches and their teaching methods as well as provided an opportunity to play competitive matches with local clubs in Barcelona and their academies. The local team fared pretty well and even won a few games.
The team enjoying a match in Barcelona
Karachi United’s Players in Action!
The squad was invited to tour the hub of international football and visited Spain’s Barcelona football club for a week long period between 13th to 20th February 2017. The team returned after a successful run in the city where they got a chance to play with international Spanish teams and were trained at Camp Nou under Barcelona FC’s professional coaches.
Karachi United’s team in Barcelona FC, Spain
Speaking with KU’s Director Development, Ali Ata, we learned about the club’s journey over the years and how KU is integrating children from various backgrounds.
Watch Ali Ata talk about the club’s journey towards achieving excellence. He talked about the interest in football increasing in Pakistan due to the growing awareness of people in the sport.
” KU started as a bunch of weekend footballers who wanted to play together 20 years ago. Slowly we put a structure around it and I would like to mention Taha Ali Zai in particular who has been instrumental in the continuity of Karachi United ”
The football club in Karachi is working towards women empowerment and changing communities by operating within inner city centers. They interact and train around 1500 kids from all over Karachi free of charge.
There have also been cases when children from rough neighborhoods have left drugs and gangs, joining the KU centers where they are not only taught football skills free of cost but given life skills and basic education, nurturing them for a better future. This results in an integration of different communities and encourages collaboration amongst the players. Giving talented children an opportunity, this local football is changing and enriching lives too!
What is more, you will be amazed to know how confident the young players of KU are. Football has become an integral part of their lives and they have learned how to balance their passion along with the pressure of studies.
Watch as they share their experience with us in this video.
Abdul Ali Mehta, another top player and performer for Karachi United shared his football journey from playing within Karachi to Barcelona.
Watch the young star’s video to know more!
The squad met the Pakistan Consul General in Barcelona
However, Karachi United FC is not just a team of young boys. It is also a platform for women to embrace their love for this sport. 2010 also saw the setting up of the Ladies Division by Mashal Hussain and Khadija Kazmi (the current KU Ladies Division Head and Captain of the Ladies team). The coach and mentor, Khadija Kazmi is an IBA graduate and she has devoted her life to empowering women in football. She believes in creating an equal opportunity for both boys and girls.
The Ladies team has had greater on-field success as compared to their male counterparts, having won many local/national tournaments including recently winning the State Bank Cup.
See what she shared with Brandsyanrio here.
You won’t believe that a cute, 9-year old Eschal W. Shaikh too is a part of KU Junior Under 13 team. She also received training at Camp Nou in Spain. Bubbling with energy, she plans to be a professional football player as she grows up.
Watch what she had to say here!
Witnessing the brilliance of Pakistani youth, our hearts swelled with pride. However, there will be many such emerging players whose talent remains hidden. We never know, that there could be a Messi hidden in Pakistan, waiting to be discovered!
Post Contributors : Farhat Kapadia Mehboob and Ghazala Suleiman
Stay tuned to Brandsynario for more updates!
Thought-Provoking Session ‘Kaaf Se Kahani’ On Importance Of Urdu At KLF
6th March 2022, KARACHI: Peek Freans Gluco hosted an interactive session ‘Kaaf se Kahani’ at the ongoing Karachi Literature Festival.
Renowned educators and artists including Rumana Hussain, Bilal Maqsood, Beenish Umer, and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab participated in the session, moderated by Sarwat Gillani. The event’s highlights were the warmly engaging and language-appropriate nursery rhymes launched by Peek Frean’s Gluco in collaboration with Bilal Maqsood.
The discussion revolved around the importance of Urdu, its infrequent usage among the younger generation, and how today’s young minds are losing their touch with Urdu.
The guest speakers highlighted the concerns that due to the dearth of good quality Urdu content, young children view content that is not attuned to our social and moral values. Urdu is something that our children should be familiar with in their early childhood days. The panel unanimously agreed that this could only happen when there is content in Urdu that seeks to teach them not just about morals but also in a way that is creative and entertaining to attract them.
The panel discussed how there is a need for a paradigm shift in Urdu curriculum in schools and educational institutions in order to teach children as to how they could express themselves eloquently in Urdu. Sarwat Gillani pointed out the lack of engaging Urdu content for children in the media stating that our children are learning foreign content and words moving away from the basics of Urdu.
Aaminah Saeed, GM Marketing, responded that the Company had taken an initiative to strengthen its relationship with its core consumers i.e., children and parents. She said: “Peek Freans Gluco as a heritage brand realized that there was a dire need of high-quality Urdu content for children in the media. Through our consumer insights, we realized that mothers are eagerly looking for local content that is not just entertaining and engaging for children but also helps them get attuned to Urdu, their own language. Content is a way for children to learn – especially when it comes to developing language skills. With the mission of nourishing hearts, lives and communities, Peek Freans Gluco has heard these mothers and brought in content that is entertaining for children using Urdu as a medium”.
Bilal Maqsood said: “This was a dream project for me. I partnered with Peek Freans Gluco of EBM to compose, write and sing 8 original Urdu nursery rhymes for children so as to play my part in giving our kids something to hold on to while growing up something that’ll keep them connected to their language and cultural values without losing the element of learning with fun.”
The session ended on the note that various elements of the society will have to work in tandem to keep the balance of Urdu content available for our younger generation to consume, learn and enjoy.
اردو ، انگلش یا منگلش؟
Published in Daily Express. This article is written by Afia Aslam.
اردو ، انگلش یا منگلش؟ یہ وہ الجھن ہے جو سلجھاتے نہیں سلجھتی، پہلی دونوں زبانوں کے بارے میں تو سب جانتے ہیں لیکن یہ تیسری زبان کس علاقے میں بولی جاتی ہے؟
زیادہ دور جانے کی ضرورت نہیں کیونکہ اس کی صدا آپ کو اپنے قریب ہی سے سنائی دے گی۔ اب یہ آپ کے مزاج پرگراں گزرتی ہے یا آپ اس کے عادی ہو چکے ہیں یہ آپ کی اپنی زبان سے قرب پر منحصر ہے۔
اکثر لوگ اس کو غیر ارادی طور پر اپنا بھی لیتے ہیں لیکن یہ بھی حقیقت ہے کہ اردو زبان کے قدردانوں کا ایک بہت بڑا طبقہ اس سے خاصہ نالاں بھی ہے اور فکرمند بھی۔ وہ اکثر اپنے بچوں کے لہجے اور ان کی زبان کے بارے میں فکر مند رہتے ہیں۔
روایت پسندوں کے لیے یہ بات خاصی ناپسندیدہ بھی ہے اور پریشان کن بھی۔ ان کے خیال میں اردو زبان میں دوسری زبان کے الفاظ کی پیوند کاری سے زبان کا حسن اور اس کا خالص پن بگڑجاتا ہے۔ اردو زبان میں الفاظ کے ہوتے ہوئے متبادل کے طور پرکسی دوسری زبان کی آمیزش کا بڑھتا ہوا رواج انھیں اس لیے فکر مند کرتا ہے کہ اس طرح آہستہ آہستہ اردو میں سے ان الفاظ کا استعمال متروک ہو جائے گا اور نئی نسل یہ الفاظ ہی بھول جائے گی۔ انگریزی الفاظ کی شمولیت ہماری زبان کو نقصان پہنچا رہی ہے یا اس کی ترویج کر رہی ہے اس بارے میں کوئی حتمی رائے قائم نہیں ہو سکی۔
اصل مسئلہ یہاں پیدا ہوتا ہے کیونکہ عوام الناس میں بچوں کو بھی شامل کر دیا جاتا ہے جب کہ دیگر دنیا میں میں بچوں کے لیے مواد یا ان کی اس تک رسائی ان کی عمراور سمجھ بوجھ کے مطابقت رکھتی ہے جب کہ ہمارے ہاں اس کا بالکل خیال نہیں رکھا جاتا۔
یہ بات صرف پڑھنے والے مواد کی حد تک محدود نہیں ہے بلکہ ڈیجیٹل کانٹینٹ میں بھی یہی مسائل درپیش ہیں۔ اخبارات اور رسائل کی حد تک تو اب بھی بچوں کے لیے مخصوص مواد چھاپا جاتا ہے ، جو اصلاحی بھی ہوتا ہے اور تفریحی بھی۔
اسی طرح ڈیجیٹل کانٹیکٹ میں بھی بچوں کے لیے تعلیمی اور تفریحی، بہت معیاری مواد اردو میں موجود ہے۔
ذرایع ابلاغ کے ذریعے آگاہی ایک بہت ہی مشکل کام ہے اور اس کو بہت سوچ سمجھ کر انجام دینا چاہیے۔ خاص طو پر اگر اس کا تعلق اپنی نئی نسل کی تربیت اورکردار سازی سے ہو کیوںکہ الفاظ کا چناؤ، انداز بیاں اور زبان کا انتخاب بچوں کے ذہنوں پر بہت گہرا اثر ڈالتا ہے۔ منگلش میں یا ایسا انداز تکلم جس میں الفاظ کو برے انداز میں ادا کیا گیا ہو یا توڑ مروڑ کر پیش کیا گیا ہو، اس کا تو سوال ہی پیدا نہیں ہوتا تھا۔
Hey Afia, we hear you! Did you check out our session 'Kaaf Se Kahaani' at @KhiIsbLitFests. We discussed on the same idea of better Urdu content for our future generations. #GlucoKahani #PeekFreansGluco
You can checkout our session at https://t.co/0qPZCoO5ef
— PeekFreansGluco (@PeekFreansGluco) March 6, 2022
سب سے پہلا حل صحیح زبان کی بنیاد رکھنا ہے اور یہ کام گھر سے شروع کرنا چاہیے۔ جو بچے اسکول جاتے ہیں خاص طور پر جہاں انگریزی پڑھائی جاتی ہے یا جو جہاں پر تمام مضامین انگریزی میں ہوتے ہیں ان کو تو انگریزی آ ہی جاتی ہے۔ محنت ان کے لیے اردواور اپنی دیگر مادری زبانیں اور علاقائی زبانوں پہ کرنی چاہیے۔
بچوں کو ان زبانوں میں مواد سے زیادہ سے زیادہ روشناس کروانا چاہیے ، چاہے گانے ہوں ، لوریاں ہوں ،کہانیاں یا ٹیلی ویژن پر چلنے والے بچوں کے لیے مناسب پروگرام اور انٹرنیٹ پر انھیں کی عمرکی مناسبت سے مواد یہ ذمے داری والدین اور اساتذہ دونوں کی ہے ۔
ان زبانوں میں کتابیں رسالے بچوں کو لاکردیں ، ان سے بات ان زبانوں میں کریں ، جب کوئی وہ لفظ غلط بولیں تو ان کی اصلاح کریں۔ ٹیلی ویژن پر تو چونکہ اب بچوں کے لیے کوئی مخصوص پروگرام نہیں ہیں تو کیا یہ ضروری ہے کہ بچے آپ کے ساتھ بیٹھ کر ٹی وی دیکھیں؟ خود دیکھنے کے لیے کوئی ایسا وقت چنیں جب بچے نہ ہوں، انٹرنیٹ پر پیرنٹل کنٹرولزکا استعمال سیکھیں اورکریں۔ اردو میں بہت اچھا مواد موجود ہے۔ جب وہ چھوٹے ہوں تو وہ ڈھونڈ کر ان کو دکھائیں، اور ان کے ساتھ بیٹھ کر دیکھیں۔ ایک بہت بڑا مسئلہ یہ ہے کہ والدین ٹیلیفون یا کمپیوٹر ہاتھ میں دے دیتے ہیں اور یہ نہیں دیکھتے کہ بچے کیا دیکھ رہے ہیں کیا سیکھ رہے ہیں۔ اس مسئلہ کا حل تو سب کے اپنے ہاتھ میں ہے ۔
اس سے اگلی سطح آواز بلند کرنے کی ہے۔ اپنے بچوں کے اسکولوں پر زور دیں کہ وہ اردو اور مقامی زبانیں اپنے بچوں کے نصاب میں بھی شامل کریں اور عام گفتگو میں بھی۔ اخبارات کو خط لکھیں اور اداروں سے کہیں کہ وہ وہ ان زبانوں میں بچوں کے لیے زیادہ سے زیادہ زیادہ مواد لکھوائیں اور چھاپیں۔
اس کے علاوہ، جدت سے خوفزدہ نہ ہو… اگر پیغام پہنچانے کے لیے کچھ دوسری زبان کے الفاظ کا استعمال کیا جا رہا ہے جو کہ عام فہم ہیں تو اس میں کوئی ایسا حرج بھی نہیں خاص طور پراگر وہ الفاظ دائرہ تہذیب میں ہوں۔ کسی غیر زبان کا زبردستی تسلط یقینا فہم کو نقصان پہنچاتا ہے، اس سلسلے میں جو بتدریج بگاڑ آیا ہے ، اس کے سدھارکے لیے بھی معاشرے کے مختلف حلقوں کو مل کرکام کرنا ہوگا۔
Inauguration Of Select Technologies Factory (wholly owned subsidiary of Air Link Communication Ltd.) In Collaboration With Xiaomi H.K. Limited
Lahore, 4th March 2022: Select Technologies, a wholly-owned subsidiary of Air link Communication Limited is proud to announce the inauguration of its smartphone manufacturing plant for the production of Xiaomi handsets in Pakistan. The event took place on the 4th of March at the factory located in Quaid-e- Azam Industrial Estate, Kot Lakhpat. Airlink group is one of the leading manufacturers, retailers, and distributors of smartphones, with nearly all major global brands of the industry as their partners. The company holds approx. 20% market share in distribution and is set to enhance its footing by beginning production of Xiaomi handsets.
Mr. Muzzaffar Hayat Piracha, CEO Select Technologies, commenting on this auspicious occasion said, “Our partnership with Xiaomi is wonderful news not only for the company but also for Pakistan.
Xiaomi is a global tech giant and market leader in innovative technology which is not only limited to smartphones. This venture will open many avenues as smartphone manufacturing is the first step towards a bigger goal. My aim is to register Pakistan on the global technological map with a vision of par excellence service delivery and product provision to every nook and corner of Pakistan. We will not only be localizing manufacturing; this will consequentially enhance exports of Pakistan and help us play our role in reducing the import bill.”
Companies around the globe consider Pakistan’s mobile market as an emerging market with a plethora of opportunities for businesses. With the emergence of 3G/4G technology, there has been a significant increase subscriber base of mobile operators. Locking on this opportunity, mobile brands are providing consumers with a wider choice of smartphones at more affordable prices in the low-tier range.
This initiative is expected to drive a sales volume of 550 million USD in revenue. The huge production size will not only create new job opportunities for the citizens of Pakistan but will also contribute to a reduction in the country’s import bill and enable new possibilities in international business.
KLF Returns With Spring
Lovers of literature, culture, and the arts will finally get the chance to interact with their favorite literary luminaries, celebrities, academics, and scholars as the Karachi Literature Festival (KLF) returns as a live event from March 4-6, 2022, at the Beach Luxury Hotel.
Organised by Oxford University Press (OUP), the theme of this year’s KLF is Separation, Belonging and Beyond: 75 years of Pakistan, a statement said on Tuesday. The three-day event will explore the country’s achievements in its Diamond Anniversary year through a variety of thought-provoking panel discussions and book launches, which will be broadcast live around the world on OUP’s social media channels, and bring together over 200 national and international speakers.
Keynote speeches will be delivered by Victoria Schofield and Zia Mohyeddin at the inauguration, and Sardar Masood Khan and Hanif Kureshi at the closing ceremony
There will be over 60 sessions, including 20 book launches (10 in Urdu and 10 in English), with speakers from five countries (Pakistan, UK, US, New Zealand, and France). Visitors and the online audience will also have the chance to enjoy Urdu and English poetry readings, a qawwali, a feature film screening, and the first-ever airing of a series of short films, Let’s Heal the World.
A total of seven literary awards for Pakistani authors will be announced at the opening ceremony. The prizes will recognize pioneering work in Urdu prose and poetry, and English fiction, which is sponsored by Getz Pharma. This year, KLF is also celebrating the diversity of languages and cultures across the country by recognizing the best books in the Sindhi, Balochi, Punjabi, and Pashto languages. These awards are supported by the Little Book Company.
Speaking at a press conference at Karachi Press Club, OUP Managing Director Arshad Saeed Husain mentioned how the festival will foster an environment of openness, pluralism, and intellectual discourse that will mark a refreshing change from the closures and restrictions of the pandemic.
“Our 13th KLF commemorates not only 75 years of Pakistan but also 70 years of OUP’s operations in Pakistan,” said Husain. “We have been committed to advancing knowledge, learning, and progress in Pakistan since 1952 through our high-quality educational material and digital resources for schools and higher education institutions. We can’t wait to once again demonstrate our love for literature, culture, and the arts in the most vibrant and intimate way possible: a live, in-person festival!”
Previous festivals have seen over 200,000 visitors gather at the venue to meet their favorite authors, poets, performers, and scholars. Organizers of the festival emphasized that all Covid-19 SOPs would be followed and only vaccinated members of the public would be allowed at the venue.
The festival’s organizers expressed their deep appreciation for this year’s title sponsor, Bank of Punjab. They also recognized the support extended by Getz Pharma, English Biscuit Manufacturers, the British Deputy High Commission, the British Council, the French Embassy, Lincoln’s Corner, Bank Alfalah, NBP Funds, UBL Funds, United Bank Limited, Dawlance, Tehzeeb Foundation, the Institute of Business Administration, Tapal and SMS Security.
Honda Announces Customized Car Delivery Service – Here’s How
Pakistan’s automobile industry is on the up and up. Not only are the local cars stepping their game up but the citizens of Pakistan are also preferring local cars over imported ones now. While this boom in the purchase of the local production is brilliant, Honda is taking it a step further. The latest announcement made by Honda is a one-of-a-kind thing we have never seen before. Here’s what it is:
Read more: Are Locally Manufactured Automobiles Being Preferred More Now In Pakistan?
What is The Latest?
Honda Atlas Cars Pakistan Limited (HACPL) has announced a unique “car delivery service”. This is for their customers in Lahore and as the name suggests, they will specially deliver everyone’s car to their homes themself. Could it get better than this? Imagine your new car pulling up to your home itself!
Where Was The News Revealed?
This latest news was revealed on their Facebook page. The post showed an image of a new Honda City atop a fancy car carrier being delivered to your home. However, here’s the catch: Honda has added that they will charge Rs. 29,900 for this service which is not bad at all.
The post, however, was one of the best things we have seen to date and this delivery service makes sense now. When we see the image, we realize that this service could be for those who want to surprise their family or loved ones with a Honda.
What Has Honda Said?
Honda added that with this service, “the joy of owning a Honda just got bigger.” Honda takes pride in becoming the first company to come up with this unique and customizable vehicle delivery service for its customers. All you have to do (and that’s the hardest part) is purchase a Honda and then let them handle it.
HACPL has not provided further details on this yet. Is this available in other cities or only in particular showrooms in Lahore? The details are yet to be cleared. However, it would be interesting to see whether this becomes a trend in Lahore or not. Those who have enough to purchase a Honda will also be willing to take out 30K more just for the experience. What do you think? Let us know in the comments below.
Read more: Suzuki Bolan AC Variant 2022: Price And Everything You Need To Know
Stay tuned to Brandsynario for the latest news and updates.
Samsung To Develop Advance OLED Panels For Apple
Samsung has left every other company in the dust when it comes to producing high-end displays. Several companies including Apple rely on Samsung to supply displays for its high-end iPhones and iPads.
Now, according to the report, Samsung Display is developing an ‘entirely new’ type of OLED display for future Apple iPads.
Samsung OLED Panels
The South Korean display maker is developing the panels to win the orders from Apple for its OLED iPads that are expected to launch in 2024, sources said.
Having a two-stack structure, as opposed to the single-stack structure currently manufactured by Samsung Display, doubles the brightness of the OLED panel while its life span is expected to be quadrupled.
Samsung Display has named the material set for the new OLED panels at the T-series. The T-standing for tandem.
Read More: Xiaomi To Start Manufacturing Smartphones In Pakistan From Next Week
OLED iPhones to date use displays with single-stack structures. However, Apple has expressed that it prefers to use screens with a two-stack structure on future iMacs and MacBooks — as people tend to use these products for a longer period of time when compared to smartphones. Considering two-stack OLED displays last 4x longer than single-stacked ones, it makes sense to use them for long-term products.
According to the report, Apple will ship this new type of OLED display in iPads from 2024. Apple tends to bring the new technology to iPad Pro models first so you can expect the display to be available on the 2024 iPad Pro first.
Read More: Is Apple Working On 20-inch Foldable Display?
The LG OLED Panel
Samsung Display’s rival LG Display already manufactures OLED panels with a two-stack structure aimed at automobiles.
LG Display’s latest OLED panel sample aimed at iPads had received top markings in a recent evaluation done by Apple. LG Display’s oxide thin-film transistor technology used for the panel was also well received by the iPhone makers.
Stay tuned to Brandsynario for the latest news and updates.
‘Orbit’: Outfitters’ Latest Campaign Gets Ridiculed
Outfitters has definitely come a long way since the day it began. The company is constantly developing products that are not only on par with international standards stylistically but also in terms of quality. However, creativity, when used in the wrong directions, can be counterproductive. Something similar has happened with Outfitters’ latest campaign and here’s what people are saying about it:
Read more: The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’
Orbit – Outfitters
The outfitters’ latest collection is called “Orbit”. How are you feeling so far— hooked, not hooked? Whether you’re intrigued already or not, the picture for the campaign will definitely evoke a reaction out of you. The extraterrestrial effect of the campaign is employed by adding spaceships to the background. The backdrop has been edited to show as if the model is on another planet altogether.
Have a look at the picture:
Was This A Good Strategy?
When you do something so crazy with clothes campaigns it’s always important to think about whether it can backfire. Had they just said “orbit” and made a picture in which some extraterrestrial elements were included it would be fine. However, this above and beyond editing is actually taking the attention away from the clothes.
When campaigns are this ‘out-of-the-world’ literally, people don’t talk about the clothes. That is precisely what seems to be happening here with Outfitters.
What Do People Have To Say?
This one person, in particular, broke down the picture into smaller parts and critiqued it. While we’re not aware of whether he’s a professional or not, his critique really hits. There is a problem with the execution when it comes to the latest Outfitters picture. The shadows are misplaced, the elements stand out like a sore thumb.
Read more: Etihad Airways Unveils Its Latest Campaign ‘Little VIP’
There are others who simply laughed at the concept of the campaign. It may be that they have had their share of bad experiences at this local brand. Hence, they are hesitant about whether something can really be ‘out of this world’ as the word orbit would suggest.
Stay tuned to Brandsynario for the latest news and updates.
Where Is Sajal? Netizens Question Her Absence At Saboor’s Birthday
Saboor Aly celebrated her first post-wedding birthday surrounded by friends and family, and needless to say, it was a star-studded one. While the birthday surprise was nothing less than extravagant, Ali Ansari made sure to serenade her with lots and lots of love.
Saboor’s Birthday Celebration
The birthday shenanigans started with a midnight surprise surrounded by a small intimate affair. Saboor was looking the cutest ever in her nighttime pj’s in an effortless look. Take a look at her midnight surprise below.
Read More: Faryal Mehmood Breaks Silence Sharing Details Of Her Divorce
The Birthday Bash
Of course, the birthday bash was incomplete without a big celebration with the clan. Everyone from Aiman and Minal to Sadia Ghaffar was present at the party. Saboor was a vision in mustard and looked flawless in her blow-dried swept-back bangs.
Here is a look at her from the birthday bash, in case you missed it.
However, what made everyone curious was Sajal’s absence from the event. While Saboor’s brother attended the birthday event, Sajal was nowhere to be seen in any of the videos.
Read More: This Pakistani Bride Got The Most Unique Gift From Her Brother
The question was raised by netizens on social media who wondered where the elder sister was. Many wrote comments about where is Sajal, and no one had any idea why she wasn’t present.
The fan’s curiosity about Sajal Aly doesn’t seem to stop. Previously, Ahad Raza Mir’s absence at Saboor Aly’s wedding caused quite an uproar on social media. At the same time, Saboor’s brother posted a picture of Ali Ansari with the caption ‘My Only Brother’, further hinting that something is up within the family.
Meanwhile, there isn’t any statement released by any party, and the fans are left wondering about whether the couple is still together or not.
Stay tuned to Brandsynario for the latest news and updates.
Advertisements And The Maltreatment Of Urdu
I am sure I am not alone in feeling that we are, inadvertently or otherwise, moving away from Urdu which happens to be the national language. One needs to look no further than advertisements on television screens and other forms of media to know where we are headed in this context. Pathetic copy is the unfortunate characteristic of most advertising campaigns produced by the supposedly creative agencies and approved by the self-acclaimed socially responsible clients. It’s neither English nor Urdu. It is a case of even the Minglish having gone wrong.
Today, the young generation is neither able to speak Urdu fluently nor English. I believe this communication barrier has a lot to do with what is seen on television and practiced on social media. There is zero to minimal access to quality content for children. Even the jingles are not age-appropriate.
The advertising agencies and the clients need to reconsider their priorities. They should ensure that we do not end up completely altering the beauty and the texture of Urdu, our national language.
Sidra Jangda
Karachi
This letter was originally published on Dawn.
In reference to the letter above, the EBM spokesperson has taken note of the sentiments expressed, and here’s what they responded with
Gluco Kahani | Teaser
Hello Mommies, are you ready for some fun learning for your little ones? Stay tuned!
SOHAYE – Color With Confidence
Every color has a meaning behind it and for this reason; one should carefully choose the color they wear. Color should be worn with purpose but being confident with different colors comes as your wardrobe evolves with time.
Most people are comfortable wearing a small range of solid colors. How many times have you heard someone say, “Oh that’s not my color?”
Step out of your comfort zone and incorporate different colors into your wardrobe! The problem is not that it’s not YOUR color; the problem is that you haven’t learned how to style it yet!
Follow us and let us take you on a journey through a colorful world of fashion!
If you’re a beginner when it comes to trying out different colors, develop your basics with Sohaye’s new collection. Featuring a wide range of vibrant colors, we promise you’ll find the color that is perfect for you!
Check out Sohaye’s colorful attires and show the world the lively colors that exist within you!
Want to take it up a notch? It’s time to express your emotions with striking floral prints!
Get ahead of the fashion game by trying out some new styles! If you think yellow doesn’t suit you, look that bright outfit in the eyes and say “WHY NOT?”
We guarantee Sohaye’s new collection will give you an immeasurable confidence boost!
Samsung Makes An Official Announcement Regarding Galaxy Note Series
Samsung has officially confirmed that its flagship smartphone, the Galaxy Note, will no longer be manufactured. However, the company is not going to abandon that market niche.
Galaxy Note Discontinues
Roh Tae-moon, head of Samsung’s smartphone area, has confirmed the news in an interview with the Korean media Dailian.co.kr.
Read More: Xiaomi To Start Manufacturing Smartphones In Pakistan From Next Week
The Galaxy Note brand will no longer be used in its products. Therefore, the Note 20 will be the last device in the range. Further adding that that the “Galaxy Note will come out as Ultra” moving forward.
TM Roh, head of Samsung Electronics' MX business, said, "The Galaxy Note will come out as 'Ultra' every year from now on."
Galaxy Note -> Galaxy S Ultrahttps://t.co/4qGRrOIVym
— Sleepy Kuma (@Kuma_Sleepy) February 28, 2022
The executive said that Samsung will no longer launch a separate Note series and instead will ship all the features of the Note lineup in the Ultra model.
TM Roh, head of Samsung Electronics' MX business, said, "The Galaxy Note will come out as 'Ultra' every year from now on."
Galaxy Note -> Galaxy S Ultrahttps://t.co/4qGRrOIVym
— Sleepy Kuma (@Kuma_Sleepy) February 28, 2022
It is already established that the Galaxy S22 Ultra is the most expensive model of the new S22 range. Its design is completely different from the rest of the range and follows the lines of the Note 20. Everything indicates that Samsung had advanced a lot in the development of the Note 21 last year, and took advantage of that work for the Ultra.
Read More: Audi Partners With Verizon To Bring 5G To Its Vehicles In 2024
The Galaxy Note Market
The Galaxy Notes were Samsung’s most advanced phones and by extension, the Android market. They were easy to spot because of their large screen, powerful hardware, and especially the stylus that is stored inside the device itself; It was the favorite of professionals and enthusiasts, who require something more from their mobile.
This cancellation is the company’s final response to a massive request from thousands of brand fans to cancel the S22 range in order to get the Galaxy Note back. Samsung is one of the many smartphone brands that has been affected by the chip crisis, and has had to prioritize other developments such as folding phones.
Stay tuned to Brandsynario for the latest news and updates.
This Paratha Would Be A Dream For Gulab Jamun Lovers
All of us have seen a fair share of mind-blowing dishes on the internet. Some of these dishes look extremely tasty and make us want to have them. In contrast, some others startled us and made us question them.
Similarly, another unique recipe is doing rounds on social media, and it might be the dream of someone with a sweet tooth.
Gulab Jamun Filled Paratha Recipe
The video shows a street food vendor rolling out the dough into a roti and then placing two Gulab Jamuns in it. He crushes them and closes the roti. He rolls the stuffed roti into a paratha and places it on the hot Tawa, and fries it in lots of ghee. Once the paratha is fried perfectly, it is served with chashni (sugar syrup) poured over it.
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The crispy and crunchy top of paratha dipped in sugary syrup is enough to activate your tastebuds. Meanwhile, it isn’t entirely obvious what it would taste like, which makes us wonder about the reaction of people who have tried it.
Take a look at the video below.
The customer shared the video with a caption,
“Sorry for this view. Actually, I’m shocked, but this turned out to be really good.”
This is the kind of reaction we were wondering about!
Views On The Video
Since this video was uploaded, it has garnered 388K views, 21.9K likes, and hundreds of comments filled with mixed reactions. While some questioned the dish, others couldn’t wait to try it.
“Wow, this looks so delicious.”
Another added, “Super tempting. I want to have this.”
Let’s take a look at some other reactions to the post.
Read More: Krispy Kreme To Launch ‘Dark Shops’ & Here’s What You Need To Know
What are your views about the gulab jamun paratha? Would you be willing to try it? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
M&M’s New Global Platform Aims To Make People Feel Belonged
M&M’S latest initiative is the most heartfelt and happy corporate campaign we may have ever seen. The brand that is known for spreading smiles in adults and children alike is taking its philosophy global. M&M is talking about creating a platform that is inclusive and makes the world feel like home. Here’s what they’re up to:
Read more: Etihad Airways Unveils Its Latest Campaign ‘Little VIP’
What’s Going On?
The brand recently announced the creation of a new brand strategy that features a global commitment to making people feel belonged. They will be focusing on “creating a world where everyone feels they belong, and society is inclusive.” Isn’t that brilliant? The company is vowing to use the power of fun to make the world a better place. M&M is talking about increasing the sense of belonging for at least 10 million people in the world by 2025.
Long In The Making
M&M’S global platform has been in the making for a long time now. The company has been focused on bringing color and fun to everyone who comes across their brand. The purpose for this is greater than just publicity. M&M genuinely is committed to ensuring that everyone has the right to enjoy moments of happiness. Their way of achieving that is through fun. Fun, according to them, is the most powerful way to make people feel belonged.
In order to achieve this mission, M&M has incorporated research to create the M&M’S FUNd. This FUNd will track the brand’s impact on its mission and will also offer resources to ensure that it is brought to fruition. In addition to that, the FUND will also provide mentorship, opportunities, and financial support in the arts and entertainment space to people. What better way to make people feel like they belong than give them access to their passions?
Read more: Bareeze’s ‘Metaverse’ Campaign Backfires & Netizens Are Not Having It
What Do The New Commitments Include?
The new commitments of the brand are all about fun and happiness but we bet you know that much already. This includes a fresh and modern take on the looks of its characters. The personalities are going to be developed further to connect people through storytelling.
In addition to that, there is going to be a greater focus on the brand’s iconic rainbow color palette. It will be brought to the world in all shapes and sizes. The M’s in the M&M logo will also be connected to show people the aim: people are meant to be brought together.
Stay tuned to Brandsynario for the latest news and updates.
Faryal Mehmood Breaks Silence Sharing Details Of Her Divorce
Faryal Mehmood has finally broken the silence and has dished the details about her much-hyped separation rumours with co-actor Daniyal Raheel. The details were shared in an all tell interview with a local agency.
Faryal Mehmood Separation Rumours
Faryal Mehmood shared all the details about her divorce stating, “I don’t want to talk about my ex-husband.”
“The reason why I didn’t want to talk about it is that it’s not just me who is involved. I don’t want to talk about my ex-husband and his family, who are also prominently involved in the media. Whatever happened between the two of us, I would never want to dish out the details of it.”
She further addressed the situation by calling out people who thrive for comments from celebrities about their personal matters.
Read More: Amir Liaquat Take A Dig At His First Wife?
“Why do you have to make a comment on everything? It’s our personal lives, don’t say mean things about it. Don’t say anything about him, about me, about our relationship. It happened because it was bound to happen, you know. It’s fine.”
“I left for Italy after that, it was so much fun. I was excited about the future prospects. It’s not that sad. I still get messages about how I apparently look full of remorse in my pictures. ‘Your eyes look so sad,’ people often say. And I always wonder, how is that possible because I am thriving!” She added further.
Later on, she shared how people spread rumors about the divorce when, in fact, they were still together.
“But you know the funny bit? When the rumors about us separating blew up on the internet, we were actually together and fine. I was working and he was home. Nothing had happened of that sort back then. And then they just branded us as a divorced couple – I was shell shocked! I was thinking I am still married to him! What is going on?! Then people just started noticing how I had unfollowed him on Instagram. I never understood how this was a big deal? I could unfollow my brother too. Why make a fuss about it? I am impulsive.”
Read More: TikTok Star Sehar Hayat Accuses Kashees Salon For Bullying Her
Their wedding was held in the middle of a lockdown in which actress Daniyal Raheel married Faryal Mehmood. Despite the fact that the couple later split, they refused to discuss it publicly. Unfollowing each other on Instagram led to the discovery. Later, they made it official.
Faryal Mehmood is often criticized for her bold fashion choices and explicit pictures. However, she doesn’t like to pay heed and do what pleases her the most.
Stay tuned to Brandsynario for the latest news and updates.
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