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LUMS Students Host A ‘Fake’ Shaadi And People Are Loving It

By
Unzila Riaz
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LUMS is Pakistan’s leading research-intensive university, excelling in teaching and driven by a philosophy of ‘Learning Without Borders’. LUMS provides an integrated curriculum uniting disciplines to focus on solving the grand challenges of South Asia and beyond. The students of LUMS have always been known for their creative and innovative events. With almost every event the students organize, the university makes headlines. Recently, LUMS has taken the spotlight once again, when their students hosted a mock shaadi. These are some Tiktok videos of the students that hosted the mock shaadi. Here have a look.

 

All the traditional events that would usually take place at a real shaadi like the dholki, mehendi, baarat, ruskhsati, and valima took place. Students were assigned different roles and characters. The bride and the bridegroom were students Mahnoor and Taimoor. Other students played characters like the in-laws, the qazi sahab, the typical stern brown dad, etc. The LUMS student really thought of “go big or go home” when organizing and hosting the mock shaadi which they called “Batch Shaadi of 2023”. This tells us that this is an annual LUMS tradition.

What do you think about this mock shaadi? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Here Are All The Benefits Unilever Pakistan Is Offering Its Female Employees

By
Dr. Rida Qamar
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Unilever has been one of the top-notch companies for decades. Their attempt to work on different agendas has gained them massive attention over the years. This women’s day Unilever shared their supportive gestures and benefits they offer to their women employees to ensure equity and needless to say that the benefits are no less than exemplary.

1. Paid Maternity Leave

Unilever is supporting motherhood by offering paid maternity leave to its female employees for six months. Their attempt to strengthen the mother-baby bond for the new mothers working at their organization is better than the average market and local labor laws.

2. Paid Menstrual Leave 

Unilever is the very first organization in MENA (the region consisting of 20 Islamic countries harboring about 20% of the global Muslim population) to introduce paid menstrual leaves for its female employees. The 12 paid days are assigned on an annual basis to end the stigma around period shaming.

Image Source: The Jakarta Post

Read More: Reckitt & Mortein Join Hands With Metro and RSPN

3. Paid Paternity Leave

Taking parenthood one step ahead, Unilever also ensures a decent leave package of 21 days for new fathers to let them spend time while sharing responsibility with their partners in hopes of driving gender equality.

4. Paid Miscarriage Leave 

Going through a miscarriage can be daunting both physically and mentally and Unilever is playing its part to help its employees by offering 45 days paid leave for women and 5 days compassionate for men.

Read More: Toblerone Considers Dropping Its Famous Swiss Mountain Logo

5. Flexibility & Agility 

Unilever’s policies to help their staff get through the day without having to worry about reaching on time are some of the best among the bunch as they make sure to prioritize their employee wellbeing over everything.

Image source: Unilever

6. Protection & Support 

To support their employees suffering from violence and domestic abuse, Unilever vows to offer counseling, relocation, and safe leaves to help them navigate through uncertain circumstances.

Stay tuned to Brandsynario for the latest news and updates.

Infinix​ Inbook X2 | Unboxing + Review | Brandsynario

By
Ariba Raza
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With its thin and lightweight design, the INBOOK X2 GEN11 is the perfect companion for people on-the-go. Its sleek design makes it easy to carry around, and it won’t add any unnecessary weight to your bag. This device is built to make your life easier and more convenient, and you sure won’t be disppointed. Watch the full video to see what else it offers!

Khalil ur Rehman’s Comments On Men Having Extramarital Affairs Resurface

By
Unzila Riaz
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Our Pakistani dramas frequently retell the same stories with various actors playing key roles for a variety of reasons. Sisters who marry the same man, cruel in-law mothers, and conventional Cinderella love stories are all rather prevalent. Extramarital affairs was another genre that entered television with a vengeance following Mere Paas Tum Ho’s huge success. Writer, director, and producer Khalil Ur Rehman has been in the news because of his controversial statements which are more towards the misogynistic and narcissistic side.

Khalil ur Rehman Qamar has frequently spoken about women’s issues and gender inequality. He has fought and made appearances on numerous shows. He recently stated that extramarital affairs have significantly increased in society while speaking on a Neo News program.

Here have a look at the interview

He explained why it is women who have the power to prevent their partners from engaging in extramarital affairs. No man will engage in financial corruption, according to him, if women begin to live off the halal income that their husbands bring home. Financial corruption is what puts so much money in a guy’s hands, which is then used to exploit other women. Here’s how people reacted to this statement of his.

Which side are you on? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

“I Was The Bread Earner” Hania Aamir Talks About Leaving Education

By
Unzila Riaz
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Hania Aamir is a beautiful young actress who works in Pakistani television and movies. Her first film, Janan, helped her gain notoriety. She became increasingly well-known because of the dramas Mere Humsafar, Dilruba, Titli, Mujey Pyar Hua Tha, and Ishqiya. She is currently one of the most adored young actresses in Pakistan.

Not only this but she is regarded as a highly outgoing actress, and her fans love her for her sense of humor, approachable demeanor, and acting prowess. She always chooses worthwhile projects and gives each character a unique voice. She began her profession early and recently revealed the inspiration behind getting into acting so young.

Image Source: Youtube

Hania Aamir recently made an appearance on The Fourth Umpire Show hosted by Fahad Mustafa. She discussed the tragic cause for discontuining her studies on the show. Hania Aamir said, “Maybe I haven’t talked about my studies for a reason, I am a college dropout, I was a good student but I started acting, I started getting money but also I needed money at that time, I had to run my house, I was the bread earner of my family, I came into acting and luckily I knew acting and that’s how it all happened”. Check out the following video link:

This is not the first time that Hania has shared her inspirational story in an interview. She has previously talked about her personal struggles when entering the media industry. Hania Aamir revealed that she belonged to a conservative family and her parents split up when she was quite young so she had a troublesome childhood. Hania first received support from her extended family while residing with her mother and younger sister. She began working in Janaan at a very young age.

Image Source: WikiBio

But most people are unaware of the fact that Hania had to fight hard to achieve what she has. Hania’s extended family was quite furious with her and urged her not to sign Janaan. Even her mother first believed that it would merely lead to more arguments. Hania, however, was adamant and made a promise to everyone that she would start taking care of her mother and sister on her own, and she worked incredibly hard to keep that promise.

Hania claimed that the dispute was ultimately resolved, but she did eventually separate her own sister and mother and is now supporting them successfully and does not regret her decision one bit.

Stay tuned to Brandsynario for more news and updates

easypaisa Celebrates International Women’s Day by Empowering Women Through Financial Inclusion

By
Ariba Raza
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easypaisa, Pakistan’s premier digital payments platform, marked International Women’s Day by renewing its commitment to women’s financial empowerment. Being a pioneer of digital payments in Pakistan, easypaisa has been at the forefront of promoting financial awareness and inclusion among women so that they can have better control over their money and be economically independent.
Special ceremonies were arranged in the Karachi, Lahore, and Islamabad offices to honor the strong and resilient women of TMB and easypaisa.

A panel discussion on “Advancing financial empowerment for women in Pakistan” was also held. The conversation included panelists from a variety of businesses, including finance, HR, advocacy, and entertainment. TMB and easypaisa women leaders were also on the panel, where they discussed their personal journeys to new heights in their jobs and how they achieved financial empowerment in the process.

Commenting on the occasion, M. Mudassar Aqil, CEO easypaisa & Telenor Microfinance Bank said: “On this International Women’s Day, we at TMB & easypaisa are honored to celebrate remarkable women. As we endeavor to create a more inclusive Pakistan, we acknowledge that financial inclusion and women empowerment are a moral imperative. With more than half of our population being women, it’s our utmost responsibility to equip them with the necessary tools, resources, and support to seize control of their destinies and realize their ambitions.

“As an organization, we pledge to take concrete steps to support and promote women in leadership roles and make TMB/ easypaisa an employer of choice through effective implementation of favorable policies and practices.

He also emphasized that as a business, TMB/ easypaisa will continue to play it’s role for greater financial empowerment of women and further its mission of a financially inclusive Pakistan where everyone has equal opportunities to thrive.

Sharing her thoughts, Pouruchisty Sidhwa, CHRO easypaisa & Telenor Microfinance Bank said: “In Pakistan less than 12% women are in leadership positions, this is one of the lowest in the region. To financially empower women, it is imperative to open new opportunities for them so they can break the glass ceiling and make a mark. At TMB/ easypaisa we are committed to champion this cause and ensure equity for women at all levels.

The commitment of easypaisa to empowering women is demonstrated in its initiatives to boost financial inclusion ratios. Easypaisa has made it easier for women to receive financial services tailored to their unique requirements by leveraging the power of technology and teamwork.

Standard Chartered Sponsors Over 1200 Footballers In The 5th Karachi United League

By
Ariba Raza
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Image Source: Brandsynario

The Standard Chartered Karachi United Youth Football League 2022-23 concluded today, with over 1,200 footballers sponsored. For the previous five years, in collaboration with the Karachi United Foundation, this outstanding sporting program has involved over 5000 skilled athletes and tens of community centers.

This year’s competition began on November 25, 2022, and has seen:

  • 44 matches amongst 20 teams in the Under-16 category
  • 33 matches amongst 22 teams in the Under-14 category
  • 29 matches amongst 12 teams in the Under-12 category
  • 29 matches amongst 12 teams in the Under-10 category
  • 34 matches amongst 10 teams comprising young girls
  • 34 matches amongst 8 teams representing different schools

On the six-year partnership, Khadija Hashimi, Head, CABM, AME & Country Head, Pakistan, Standard Chartered Bank Pakistan said, “Since inception, the SC KU Youth football league has gained real momentum and we are delighted to have touched the lives of over 5000 young people thus far. Through this league we have been able to bring together children from across different communities and backgrounds onto one level playing field through friendly competition. Beyond the fact that this improves the skills and game of the children, football stimulates positive mental health and cognitive development. We have also seen it contributing considerably to the promotion of tolerance, respect, perseverance, resilience and equity of the youth engaged. We are extremely proud that at Standard Chartered we have been able to drive greater equality and inclusion of young people.”

Image Source: Brandsynario
Image Source: Brandsynario

Commenting on the league, Mr. Imran Ali, Director Youth and Community at Karachi United said: “This year, with the support from Standard Chartered Bank we have been able to cast a wider net, to increase participation in the league and make it more inclusive _ this aligns very well with the Bank’s mandate on community impact. We also have seen an increase in the number of female participation along with new teams from across Karachi. The salient feature of our partnership this year was the opportunity to develop our coaches at the Liverpool Football Club. We are truly grateful to Standard Chartered for enabling this and are confident that the performance of our teams will be greatly enhanced as an outcome.”

Stay tuned to Brandsynario for the latest news and updates.

Infinix Revolutionizing Technology With Its 260W & 110W Wireless All-Round Fast Chargers

By
Ariba Raza
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Infinix today announced the release of the 260W All-Round Fast Charger and the 110W Wireless All-Round Fast Charger, in addition to its disruptive “All-Round FastCharge” solution, which provides users with flexible, safe, and smart fast charging experiences in all settings. The 260W All-Round FastCharger can charge a phone to 25% in 1 minute and 1-100% in 7.5 minutes [1]. The 110W Wireless All-Round Rapid Charger, on the other hand, can charge a device to 100% in 16 minutes [2]. Its breakthrough All-Round Quick Charge technology can match all types of consumers’ charging needs while also relieving charge anxiety in the 4G/5G era, where power consumption has never been higher.

260W All-Round FastCharge

“Infinix has always been at the forefront of developing fast charging technologies that meet the evolving needs of our customers. We always prioritize the overall charging experience while leading the development of fast charge technologies, including our previous industry-leading technologies, the 160W Fast Charge and 180W Thunder Charge. Building on this, we are excited to introduce the 260W & 110W-Wireless All-Round Fast Charge technology and All-Round FastCharge solution, which sets a new benchmark for fast charging” – Liang Zhang, Deputy General Manager at Infinix.

The charger uses riple GaN material PFC + AHB circuit architecture with high power density, small size, more intelligent and safe charging regulation, and a broader range of chargeable items. The charging cable incorporates an Emarker identification chip, as well as a redesigned interface structure design. This cable can transport up to 13A[5] of current and, when combined with Infinix’s unique fast charging protocol, allows for 260W high-power extreme fast charging.

110W Wireless All-Round FastCharge

Infinix’s innovative 110W Wireless All-Round FastCharge technology can charge a phone completely in as little as 16 minutes [6]. Infinix overcomes traditional architectural limitations, reduces coil internal resistance, lowers phone temperature rise, increases peak power charging time, and improves wireless charging efficiency by using custom-made small-sensitive coils with fewer coils than traditional designs and wider coils in the same space.

The 110W wireless charger is created to order and has a twin coil design that allows for both vertical and horizontal charging. A fan at the base of the charge station provides silent air conditioning, which enhances heat dissipation efficiency in generally hot places.

Infinix’s All-Round FastCharge Solution

Infinix has created a revolutionary charging solution dubbed All-Round FastCharge that elevates charging technology to new heights. The company’s long-term strategy focuses not just on speed, but also on providing a fast, flexible, smart, and safe charging experience. Consumers can charge their gadgets in a variety of ways, wherever they are in the world, without being linked to a power source, thanks to this solution. The goal is to provide consumers with an easy-to-use charging experience that satisfies all of their needs.

Infinix’s first generation All-Round FastCharge solution is packed with features to provide consumers with an all-around charging experience that is quick, flexible, smart, and safe. The solution supports both wired and wireless fast charging, as well as reverse and bypass charging and multi-protocol charging. Users can enjoy a superior charging experience on the road with wired and wireless dual fast charging. Users can also use the reverse charging function to turn their phone into a portable charger. Infinix supports a variety of fast charging protocols, including PD 3.0, and provides intelligent charging and monitoring features such as night charging and bypass charging to extend battery life and reduce heat. Infinix’s solution incorporates around 140+ protection mechanisms and 20+ temperature sensors to ensure safety.

With Infinix’s forthcoming NOTE series, users will be able to experience All-Round FastCharge. Infinix continues to push the frontiers of cell phone charging via innovation and a commitment on providing a high-quality user experience, giving even faster and safer fast-charge options to consumers globally.

Maria B Under Fire After Shooting At Ancestral Graveyard

By
Unzila Riaz
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Designer Maria B felt that the internet needed another round of her ignorance and disinformation after she was criticized for her anti-transgender sentiments in the past. The shooting for Maria B’s most recent, opulent formal ready-to-wear collection took place at Derawar Fort and the Bahawalpur Nawabs’ ancestral burial, both of which are historic sites. Models can be seen dancing in the cemetery in the clips, blatantly violating the reverence of the location.

Image Source: 24 News HD

The Abbasi family, who were the Nawab family in power in Bahawalpur, has condemned the act and threatened legal action against Maria B for allegedly leading their staff astray in order to stage a photo shoot in their ancestral graveyard with dancers dancing next to and even walking on the graves of their ancestors.

Image Source: 24 News HD

However, a number of  online users attacked Maria B for doing so and for disrespecting the graveyard’s sacredness. All of this backfired, as many users criticized the fashion designer for having little expertise in delicate and controversial subjects. The incident has also sparked debate over the necessity of stricter rules governing the use of historical and cultural sites for profit.

This could be a concern for some people because, although families and individuals frequently visit cemeteries to grieve or connect with a deceased loved one, the idea of someone possibly “having a good time” and profiting from it makes them uneasy. Here are some reactions from the public.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Netizens Lecture Ducky Bhai For Posting Umrah Pictures

By
Unzila Riaz
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Image Source: Instagram

Saad Rehman, also known as Ducky Bhai has 4.62 million subscribers. Saad has a significant amount of experience in the YouTube community. His roasting videos are his main claim to fame, but he has recently started vlogging, and his fans are loving it.
Aroob Jatoi and his recent marriage garnered media attention. They were trending on many social media platforms. The couple recently made a trip to Makkah to undertake Umrah and their pictures have been getting quite the attention. Here have a look.

“I am here to perform Umrah and I will follow all the rituals by heart”, said Ducky Bhae. The majority of the comments were from well-wishers. However, some were negative. Here, have a look.

Saad Rehman and Aroob Jatoi had a grandiose wedding ceremony in Lahore. The participation of well-known Pakistani YouTubers and close family made it even more unforgettable. Others could argue that the wedding was nothing more than a grand display of money.

According to a recent video by Ducky Bhai, his bride and he will be departing for their honeymoon in a few days. Aroob has also launched a YouTube account on which she publishes videos of herself. They all appear to be able to generate sizable revenue from their YouTube accounts, giving the impression that creating videos for the site comes naturally to them. So Ducky Bhae stays in the news for some reason or the other.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

How To Get ChatGPT On Your Apple Watch

By
Usman Kashmirwala
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How To Get ChatGPT On Your Apple Watch
Source: Expat Guide

In the modern era, technology has made it possible for us to stay connected with the world in a more convenient way than ever before. Among the various technological advancements, wearable technology such as smartwatches has become increasingly popular. If you own an Apple Watch, you can now get ChatGPT on it, which is an innovative way to stay connected with your friends, family, and the world around you. In this article, we will explain how to get ChatGPT on your Apple Watch.

First, it is important to note that ChatGPT is a language model developed by OpenAI that can generate responses to your questions and queries. It is designed to make communication easier and more efficient. With ChatGPT on your Apple Watch, you can get quick responses to your questions without having to take out your phone or type on a tiny keyboard.

This app might replace Siri on your Apple Watch - PhoneArena
Source: PhoneArena

So, how can you get ChatGPT on your Apple Watch? Here’s a step-by-step guide:

Step 1: Update your Apple Watch

To get ChatGPT on your Apple Watch, you will need to follow a few simple steps. The first step is to ensure that you have the latest version of the WatchOS software installed on your Apple Watch. To do this, simply go to the settings app on your Apple Watch and navigate to the General tab. From there, select Software Update and follow the on-screen instructions to update your watch.

Step 2: Open the App Store on your Apple Watch

Once you have the latest software installed, you can search for the ChatGPT app on the App Store on your Apple Watch. To do this, simply tap on the App Store icon on your Apple Watch and search for “ChatGPT”. Once you find the app, tap on the “Get” button to download and install it on your watch.  You can do this by tapping on the Search icon and then using the dictation feature to search for “WatchGPT.” Alternatively, you can also use the Scribble feature to write out “WatchGPT.”

Step 3: Open WatchGPT on your Apple Watch

Now that you’ve installed WatchGPT, you can open it on your Apple Watch. To do this, simply press the Digital Crown on your watch and then tap on the WatchGPT icon.

Step 4: Ask ChatGPT anything

How to Use ChatGPT on Apple Watch - All Things How
Source: Allthingshow

With WatchGPT open on your Apple Watch, you can now ask ChatGPT anything. Simply tap on the microphone icon and ask your question. ChatGPT will provide you with the answer right away.

If you’re looking to get ChatGPT on your Apple Watch, it’s now easier than ever with WatchGPT. Simply follow the steps outlined above, and you’ll be able to ask ChatGPT anything from your wrist. With WatchGPT, you’ll never have to take your phone out of your pocket to get the answers you need. So, what are you waiting for? Give WatchGPT a try today!

Stay tuned to Brandsynario for the latest news and updates.

ACCA Brings Together Industry Leaders For Pakistan Public Sector Conference

By
Unzila Riaz
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On March 9, 2023, the Pakistan Public Sector Conference 2023 was hosted in Islamabad yesterday, ACCA (the Association of Chartered Certified Accountants) brought together important public financial management stakeholders. As they worked to transform public sector finance, the leaders discussed the problems and potential solutions that confront public sector professionals. The goal of the conference was to create a platform for knowledge sharing in Pakistan for important public sectors participants, such as the government, foreign development partners, public sector financial experts, and other key enablers in the ecosystem of the public sector.

The discussions mainly centered on the necessity of strengthening and professionalizing public financial management (PFM), as well as the changing function of finance pros in fostering public confidence.

The keynote speaker was Tariq Bajwa, Special Assistant to the Prime Minister on Finance, who discussed how the public sector’s financial leadership is changing and emphasized the value of supporting sustainability-driven capacity building, policies, and practices.

Assad Hameed Khan, Head of ACCA Pakistan, gave the opening comments:

“Accountancy is at the center of public sector transformation in Pakistan. Finance professionals need the right skills to improve PFM and drive policy and spending decisions resulting in a resilient, inclusive, and sustainable economic development of Pakistan.”

“ACCA’s 67,000 public sector members and future members around the world make an extraordinary difference to the lives of so many, playing a key role in the delivery of public services and setting the regulatory environment to meet societies’ global challenges,” he added.

In his speech as the guest of honor, Dr. Irum Anjum Khan, Additional Auditor General, Office of Auditor General of Pakistan, discussed the function of the Supreme Audit Institution in fostering and increasing public confidence in the public sector.

Two insightful panel talks with participation from important public sector stakeholders and other ecosystem enablers were also part of the program.

ShahBano Khan led the first panel, which discussed the necessity of enhancing professionalization in the public sector. Salman Amin from the Ministry of Privatization, Adnan Rafique from the Pakistani Department of Auditor General, Inam Ullah Kakra from KPMG, and Shahzad Hassan, Accountant General of Pakistan Revenues, Controller General of Accounts, were among the panelists.

The second-panel talk focused on current reforms and transformations in the public sector. Partner and KPMG Head of Risk Management Abbas Naqvi gave the keynote address for the gathering. Naveed Aziz of the Foreign, Commonwealth & Development Office, Noaman Ali of The World Bank Pakistan, Nadeem Wali of USAID, Kamran Rashid Khan of the Department of Auditor General of Pakistan, Anam Hussain of Oxford Policy Management, and Kamran Rashid Khan of the Department of Auditor General of Pakistan were among the panelists.

Alex Metcalfe, the worldwide head of the public sector for ACCA, gave a presentation on how government balance sheets contribute to stable public finances. Through the professionalization of the public sector and alignment with the national sustainability agenda, Hammad Yunus, CEO of PFM Solutions, provided a keynote speech outlining ACCA’s framework for developing PFM capability. It was noted that the public sector will increasingly place a premium on sustainability reporting and assurance, which is changing quickly.

Asad Mehmood Malik, Head of Business Development – North, ACCA Pakistan, gave the conference’s final comments.

The event was well-attended and gave public sector experts and professionals a forum to remain current on developments in the sector and learn from experts.

Stay tuned to Brandsynario for more news and updates.

Ramadan And Charity In The Face Of Inflation

By
Usman Kashmirwala
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Image Source: Huda TV Channel

Ramadan is a time of spiritual reflection and heightened charity for Muslims around the world, and Pakistan is no exception. However, this year, as the country grapples with soaring inflation rates, the act of giving to those in need during Ramadan is more critical than ever before. In this article, we will explore the impact of inflation on charitable giving during Ramadan in Pakistan and why it is vital to continue to donate to those in need.

Inflation has been a persistent problem in Pakistan for years, with prices skyrocketing for basic necessities such as food, fuel, and clothing. The situation has only worsened in recent times, with the COVID-19 pandemic exacerbating the already fragile economic situation. According to reports, inflation rates in Pakistan have hit a record high, with food inflation alone reaching an alarming 15.7% in 2021.

Will the high inflation rate strain our charities?

As Ramadan approaches, the high inflation rates are putting a strain on the traditional act of charitable giving. Muslims around the world, including Pakistan, often give generously during the holy month, with many choosing to donate a portion of their wealth to help those less fortunate. However, with the rising cost of living, many are finding it increasingly difficult to set aside funds for charitable giving.

Pakistan Faces a Long Road to Sustainable Growth | United States Institute of Peace
Source: Peace Institute

Despite the challenges posed by inflation, it is crucial to remember that the act of giving during Ramadan is not just about meeting a religious obligation, but it is also about showing compassion and solidarity with those in need. In Pakistan, there are millions of people living below the poverty line, struggling to make ends meet.

Some ways Pakistanis can help each other

One way that Pakistanis can help the poor during Ramadan is by donating to local charities. There are many reputable charities in Pakistan that work tirelessly to provide food, shelter, and other necessities to those in need. By donating to these charities, individuals can help make a difference in the lives of the less fortunate.

Pakistan Inflation Slows for First Time in Seven Months - Bloomberg
Source: Bloomberg.com

In addition, volunteering at local soup kitchens or food banks can also be done. These organizations work to provide free meals to those in need, and rely heavily on volunteers to help with the preparation and distribution of food. By volunteering one’s time, individuals can make a direct impact on the lives of those in need, and help to alleviate hunger in their community.

Another way to help the needy during Ramadan is by organizing community fundraisers. These events can be used to raise money for local charities, or to purchase and distribute basic necessities like food and clothing to those in need. By working together as a community we can help to provide a sense of hope and comfort during difficult times.

Moreover, donating during Ramadan has been shown to have significant benefits for both the giver and the receiver. For the giver, it is a chance to purify their soul and draw closer to their faith. For the receiver, it is an opportunity to receive much-needed assistance and support during a time of hardship. It is also an opportunity to foster a sense of community and brotherhood, bringing people together in a spirit of generosity and compassion.

Therefore, despite the challenges posed by inflation, it is vital that we continue to donate during Ramadan. Online platforms and crowdfunding campaigns have also made it easier to give, allowing people to contribute from anywhere in the world.

Stay tuned to Brandsynario for the latest news and updates.

Scientists Have Revived A 48,000-Year-Old Frozen Zombie Virus

By
Dr. Rida Qamar
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Scientists have recovered a zombie virus from the permafrost in Siberia. The strains which are found to be 48,000 years old are tested on amoeba and according to scientists should be considered a public health threat. 

Permafrost is a layer of soil, sediment, or rock that remains frozen for two or more consecutive years. It covers a significant portion of the Earth’s surface, including Siberia. Meanwhile, it can contain frozen organic matter, including dead plants and animals. 

Zombie Virus In Permafrost 

Viruses can survive in permafrost for extended periods, but they require a host organism to reproduce and spread. While some viruses have been recovered from permafrost, there is no evidence of a virus that can infect humans and reanimate the dead.

“You must remember our immune defense has been developed in close contact with microbiological surroundings.” Birgitta Evengård, professor emerita at Umea University’s Department of Clinical Microbiology in Sweden, told CNN.

Image source: cnn

“If there is a virus hidden in the permafrost that we have not been in contact with for thousands of years, it might be that our immune defense is not sufficient,” she added. “It is correct to have respect for the situation and be proactive and not just reactive. And the way to fight fear is to know.”

Read More: A ‘Living Medicine’ Can Now Treat Lung Infections

“We view these amoeba-infecting viruses as surrogates for all other possible viruses that might be in permafrost. We see the traces of many, many, many other viruses. So we know they are there. We don’t know for sure that they are still alive. But we reason that if the amoeba viruses are still alive, there is no reason why the other viruses will not be still alive, and capable of infecting their hosts.”

While the discovery of these ancient viruses is of scientific interest because they can provide insights into the evolution and history of viruses. The risk of these viruses causing harm to humans or other organisms is generally considered to be low. Since they are adapted to ancient hosts and environments, and may not be able to infect modern organisms. Nonetheless, researchers take appropriate precautions to ensure that these viruses are safely handled in the laboratory.

Read More: This New Disease Is Linked To Ingesting Pollution

Stay tuned to Brandsynario for the latest news and updates.

Merub Ali Reveals What She Would Do If Asim Azhar Cheats On Her

By
Dr. Rida Qamar
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Merub Ali recently appeared on the Honest Hour, a YouTube podcast co-hosted by Shahveer & Sundus.

Merub Ali On Cheating 

Merub Ali is no doubt a goofball with lots of energy and passion for all things crazy. As implied by herself on the podcast, the actress is into criminal law, ghosts, and lucid dreaming. While talking about her passion for lucid dreaming she shared her intentions to practice it in the past. However, she further dived deep into her dreams and shared a small detail about the dreams she sees often.

While talking about dreams Merub shared that she often sees a dream where her significant other is cheating on her. Calling herself out for being toxic, she added that she likes to have fun and she tends to go crazy over such dreams.

Read More: Anoushey Ashraf Trolled For Her “Cheap Rickshaw Ride”

“I’m very toxic. If I have a dream that someone is cheating on me, I would wake up and call him. I later feel so off after waking up as if it has happened in real.”

“This has been very normal for me. Every time I wake up and I don’t feel good, Asim knows that I have had a bad dream. He’s used to it now. He knows what to say.” 

“Sometimes I feel really bad but nowadays I’m consciously trying not to do it, but then again I go crazy and think stuff like ‘How dare you’?”

However, while talking about dreams later on she added that she believes one must take a dream as a dream and never try to imply them in reality.

Read More: Rubina Ashraf Criticizes Alizeh Shah For Her ‘Non-Realistic’ Looks

In a question about cheating Shahveer asked Merub what would she do if her future husband cheats on her giving her three options to choose from. She replies that she would simply leave that person rather than hurt them because then the two won’t be much different from each other.

Stay tuned to Brandsynario for the latest news and updates.

Syntax Communications Makes It To Top 71 Companies Using Tech for Inclusive Media

By
Ariba Raza
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Image Source: Facebook

As we enter 2023, Omdena has compiled a list featuring 71 innovative companies in which Syntax Communications has also been ranked for utilizing technology for inclusive media, ultimately making a positive impact on society.

Syntax Communications, founded in 2004 by Ahmed Kapadia, is a strategic public relations agency based in Karachi, Pakistan, that represents forward-thinking brands and businesses. As an independent firm, they utilize the latest tools and tactics in the field of PR, along with their own expertise and passion, to achieve exceptional results for their clients.

When the agency’s founder, Ahmed Kapadia, was asked how he measures impact in an interview with Omdena, he said,

“We define impact as the measurable outcomes that our communication strategies deliver to our clients and their end-users. The impact can be measured in various ways, depending on the specific goals of each project. We use a hybrid evaluation system that combines both qualitative and quantitative metrics. We analyze data from various sources, such as social media analytics, surveys, and client/customer feedback, to evaluate the effectiveness of our communication strategies.

At Syntax, we measure impact in terms of increased brand awareness, engagement rates, lead generation, and sales, as well as social or environmental impact. Additionally, we have developed a mechanism that combines the Influence/Impression Matrix and AI tools to measure outcomes and provide long-term value for our clients. By doing so, we can identify what worked well, what needs improvement, and how we can optimize our future communication strategies to drive even greater impact.

As a PR agency focused on impact, we take pride in creating communication strategies that deliver measurable outcomes and contribute to making a positive difference in the world. We believe that AI and impact are not just buzzwords, but critical aspects of modern business that must be prioritized and continuously evaluated.”

Stay tuned to Brandsynario for the latest news and updates.

 

Zindigi, Prince’s Trust International And Page Join Forces To Empower Girls Across Pakistan

By
Unzila Riaz
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Islamabad, 6th March 2023: Zindigi – Powered by JS Bank, Prince’s Trust International, and Pakistan Alliance for Girls Education (PAGE) have signed a Memorandum of Understanding to launch “The Achieve Program” a structured 360-degree package that will focus on the personal development, digital inclusion, entrepreneurship, and employability skills of young girls in Pakistan.

The pilot program will be funded by Zindigi – powered by JS Bank, Pakistan’s fastest-growing digital banking initiative targeted toward Gen Z and millennials. PAGE will deliver the program with the technical support of Prince’s Trust International founded by His Majesty King Charles III, formerly The Prince of Wales, to tackle the global youth unemployment crisis.

This forward-thinking initiative will promote alternative approaches to learning, support young girls to (re)engage with formal education and equip them with the skills needed to transition from school to sustainable careers.

Dignitaries from all key partners were present at the signing ceremony, including Shabir Randeree – Chairman Prince’s Trust International, Noman Azhar – Chief Officer Zindigi, Imran Shaikh – COO JS Bank, Fajer Rabia Pasha – Executive Director PAGE and Farzana Yaqoob, Chair of Board PAGE.

Speaking at the event, Noman Azhar stated, “We are delighted to be affiliating with Prince’s Trust International and PAGE Pakistan to create and launch an initiative that aligns deeply with our core mission of empowering the youth of Pakistan. This collaboration will help create a sustainable model that gives young girls the education and expertise they need to thrive.”

Wasim Malik, Head of Asia at Prince’s Trust International, commented: “Prince’s Trust International employability, education, and enterprise programs give young people around the world the tools to build sustainable careers. Delivered through local partners, our Achieve program is tailored to the specific need. This new partnership is an exciting development for our work in Pakistan and I am looking forward to seeing the positive impact for young people on the program”.

Zindigi, Prince’s Trust International, and PAGE Pakistan are committed to ensuring the success and sustainability of “The Achieve Program.”

Mrs. Fajer Rabia Pasha stated we are excited to be launching Achieve in Pakistan which will focus on giving young women the skills to develop their personal, entrepreneurial, and employment skills with digital skills as a cross-cutting theme. This program has the potential to empower young girls and prepare them for a bright start.

Stay tuned to Brandsynario for more news and updates.

Citizen’s Guide To Restricting Gender-Based Violence

By
Unzila Riaz
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In Islamabad, to commemorate International Women’s Day, Planning Minister Ahsan Iqbal on Thursday unveiled the Citizen’s Handbook to Reduce Gender-Based Violence (GBV) within the ministry of planning. “If Pakistan is to be put on the path of rapid development, then we have to connect 100% of the population with the country’s development process,” stated Minister Ahsan Iqbal while addressing to the participants.

Image Source: Wikipedia

According to a press release issued here, the Planning Minister has started a number of programs for women as part of its development budget. In order to assess and consider development projects from a gender viewpoint, a gender unit has been established within the Ministry. The Minister emphasized that women are only eligible for 50% of the government-sponsored scholarship programs. Addressing women at Citizen Guide’s inaugural ceremony, Ahsan stated that over half of the Young Development Fellows YDFs Program’s initiators are girls who have led the most effective campaign against gender discrimination in Pakistani institutions.

He added that the goal of the YDFs’ campaign against GBV was to educate female students on how to defend themselves from all forms of violence. Similarly to this, Citizen Guide will benefit women in this way.

The Minister also emphasized that the government will soon launch an internship program in which women and recent female graduates would be given equal opportunities.

Parallel to this, the government is launching a program called InnovationFund through which female entrepreneurs will be supported and given money to run their businesses so they may serve as role models for other women.

Stay tuned to Brandsynario for more news and updates.

Successful Pakistani Women In Technology May Encourage Young Women

By
Unzila Riaz
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One of the industries in Pakistan that are thought to be dominated by men is the technology sector. Many women, nevertheless, desire to make a difference in the tech industry. Whilst the lack of resources for women has been a problem, certain opportunities that could change the game have emerged in recent years. Businesses are putting increasing emphasis on educating women, and some IT startups have been started by female engineers, computer scientists, or programmers.

The Google Developer Expert Program was one of the initiatives that offered excellent chances to women seeking careers in technology. People have the opportunity to learn about the developing tech disciplines and acquire useful experience in them through GDE.

The success of Pakistani Women in the GDE Programme

Pakistan became the first country in the world to produce a Google Development Expert (GDE) in machine learning, thanks to the GDE platform. Aqsa Kausar made history by becoming the first female GDE in South-East Asia and the first GDE in ML (Frontier Region). Her tale may excite a lot of young ladies, as she stated acquiring an interest in Machine Learning during her school days.

The road taken by Aqsa was comparable to that of other women who desire to work in technology. Due to a lack of mentoring and insufficient learning materials, she faced a significant obstacle. But her desire to succeed in the tech industry drove her to continue studying and doing research. Aqsa has now worked on various projects connected to augmented reality, object identification, and recommendation systems. She has also given her expertise in Singapore, the Philippines, and other SEA nations. She was a three-time mentor at Google’s Women Development Academy.

Similar to Sakina Abbas, who co-founded ReacTree through GDE and advanced her tech career. Another name to add to the list is Mariam Aslam, who became the First Female GDE in Pakistan in the Firebase category. Taley’a Mirza became the first female Google Development Expert in web technologies.

One can conclude that there are a huge number of chances for Pakistani women in the technology sector based on the success of these few examples. More young women should act now and make use of the tools Google provides, such as GDE and other programs.

Stay tuned to Brandsynario for more news and updates.

Anoushey Ashraf Trolled For Her “Cheap Rickshaw Ride”

By
Unzila Riaz
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It’s not new for Anoushey Ashraf to stay in the news for something wrong she did or said. Recently, tweeps ripped out the veteran RJ for her “blinded privilege,” educating her. Anoushey Ashraf, a Pakistani radio and video DJ, was trying to make the journey in Karachi, a city where cars take up more space than people—normal when she climbed in a rickshaw. The well-known presenter, as she noted in her tweet, was recently offered a lift out of sympathy after someone witnessed her boarding a rickshaw.

Above is the video for you to watch. Have a look. “Got offered a sympathy ride when someone saw me getting into a rickshaw 2day. I thought it’d be an adventure, was close to home, relatively safe (you can jump out) and cheap,” she wrote, taking to her Twitter.

The 39-year-old famous broadcaster described herself as “well off,” writing: “But seeing a ‘well off’ person in a rick can really worry ppl here! Normalise public transport for all.” 

Anoushey, joyfully, posted about her infrequent “affordable experience” on her social media account, but the netizens weren’t in the mood to put up with her “privileged”, “tone-deaf” idea of a rickshaw ride, especially given the country’s continued elevated inflation, which is currently at a record high. As expected the public did not have a happy reaction. Some sarcastically mocked her and others were a bit more mean. Here are some reactions.

What do you think about this? Let us know in the comments below.

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