Five Hidden Features On Apple iOS 15 That You May Have Missed

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Feb 28, 2022

The Gucci x Adidas Collab Unveiled At Milan Fashion Week Is Raising Eyebrows — Image Source: Evening Standard

Gucci is a powerhouse luxury brand and Adidas is the leading sportswear brand: could both work together? The two biggest brands have indeed come together for a collaboration and it has knocked expectations out of the park. Have a look at the collab, the concept behind and what people have to say about it here:

About The Collab

Gucci unveiled its collaboration with Adidas at the Milan Fashion Week 2022 for the next fall and winter. The creative director of Gucci said that this collaboration was “his longtime hidden desire.” That is precisely because stripes are so central to Gucci’s aesthetic but it is for Adidas too.

i still can’t believe that gucci x adidas is actually happening

— bella! LTWT (@ssunflowerlouis) February 28, 2022

This is all the more exciting and big because it is the first time Gucci unveiled a new collection on a runway since the pandemic began.

What Does It Include?

The collaboration has tracksuits, shoes, bags, knitwear and the list goes on. Amongst men’s suits, there are shades of royal blue and purple with the Adidas stripes down the sleeves and trousers with Gucci’s logo too.

gucci adidas collab — Image Source: Twitter

There was a lot of choice for women too. Think of a dual-brand corset over an athletic-style dress. Stylish jogging suits made out of luxe patterned knitwear material. As always, it can’t be Gucci if there are no kitten heels.

In addition to this, the accessories did not lack either. Amongst headgear, there were swimming caps with the Adidas logo or double-billed baseball caps. The prime ingredient in all of these is how both the brands clash and coalesce.

The Idea Behind

The concept of the collaboration behind this was shown also by the structure. The showroom was embedded with mirrors through which the CD wanted to show the multiplicity of fashion. The idea was to make one item so glamorous yet so easy-to-wear with everything. Fashion is that which can be lived in!

Another super interesting facet of the collaboration was the fluidity of gender. Both the brands created items that could not be attributed to one gender only. It was appropriate for all and could be rocked by anyone who simply had the bucks and guts. Suits especially were where this dynamic aesthetic was brought home.

Stay tuned to Brandsynario for the latest news and updates.

TikTok Star Sehar Hayat Accuses Kashees Salon For Bullying Her

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Feb 28, 2022

kashee's sehar hayat — Image Source: 24 News HD

Influencers using their power and abusing it for their gain is a common occurrence in today’s day and age. However, can we always let this slide in the name of ‘it’s okay, it’ll pass?’ What influencers have to say actually impacts many people’s livelihoods and this behaviour must be condemned. Sehar Hayat, a famous TikToker is being exposed and here’s what you need to know:

What Is The Background?

Hayat uploaded a video on her social media which got a lot of attention for multiple reasons. One is that Sehar Hayat has a lot of followers and the other is that the place she was accusing is very famous! Hayat accused Kashee’s, the very famous salon, of bullying her.

View this post on Instagram

A post shared by Sehar Hayyat (@iseharhayat)

In her video, she adds that she has been mistreated by their staff. She also complained about mental health issues that were not considered and have worsened since.

Kashee’s Responds

The owner of Kashee’s, however, could not let her business suffer. She took to social media to speak up against the injustice she was facing due to being an influencer. TikToker Sehar Hayat was exposed with facts! The owner shows the world all the CCTV footage in which you can see the model decked head to toe, ready for a shoot.

View this post on Instagram

A post shared by Instant Lollywood (@instant_lollywood)

Apparently, the TikToker gets angry only because she was asked to start the shoot. Later, she is seen filming more TikToks at Kashee’s with her friend. All this is being reported with the footage in which the time can also be seen. Have a look at her:

What Are People Saying?

People are not interested. Period. They do not want to hear about Sehar Hayat’s fake complaints but they also do not want to hear about the owner of Kashee’s side. People are simply irritated and done to death with these small scandals that get so messy.

Here’s more: many actually think the two are colliding. People’s theory suggests that they are working together and all this is so both the parties get more fame. Have a look at the comments and decide for yourself:

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Kaybees’ Promotional Campaign – Hit-Or-Miss?

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Feb 28, 2022

Promotional messages and campaigns have a knack for catching publicity. However, not all campaigns meet the eye in a good way and some are left being meme-worthy material. A similar promotional message by a food company is going viral on social media for all the wrong reasons.

Kaybees’ Latest Campaign

A new promotional message is doing rounds on social media and needless to say the copywriter had major guts and no brain to do a little research. The promotional message isn’t just blah but also wrong on so many levels. Needless to say, it’s marketing for noobs and the pros are left bawling their eyes out.

Fancy taking a look? Take a look at the promotional message dropping in the netizen’s inbox.

“Ab hoga har mangal Awesome aur Foursome!”

The message was ended with a #staytuned and #bigdealontuesday implying that the new deal will be available for Tuesdays only.

While the majority might have gotten the reference, the measure is still questionable as to what the writer meant. Is this just an act of throwing a word to make the statement look fancy or does it has something to do with the deal for four? In any case, the choice of word is inappropriate and a better alternative could’ve worked better.

Netizens React To The Message

If there is anything better than the original message it’s the netizens’ reviews and comments on the post. While some wondered about whether the writer is a newbie or not. Others commented how someone should have told him to use proper tools for a better understanding.

Take a look at some of the comments below.

“Hitting with a good pun,” one user wrote.

“Timing and location for the deal please,” another wrote. If there is something netizens are good at, it is to make fun of every little thing possible.

Life happens and so does mistakes. However, the question is whether this one is small enough to turn a blind eye?

Lets us know your thoughts in the comments section below.

Stay tuned to Brandsynario for the latest news and updates.

These 5 Underrated Cars In Pakistan Have Impressive Specs

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Usman

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Feb 28, 2022

underrated cars in pakistan with good specs — Image Source: pakwheels.com

Pakistan is becoming quite a diverse industry when it comes to automobiles. A while back, we may not have imagined the country having so many brands. Now, there are many cars even being manufactured on a local level. The country is rising fast and developing at a swift rate. However, some cars are often overlooked and are underrated. While they have good specifications, they barely make the news! Today, we take a look at some of these cars.

1. Faw V2

If we look at the hatchback cars of today, this can be considered underrated. It is not as heard of as the other counterparts of different brands. Additionally, the car has seen quite a lot of good days. The car features a front-wheel-drive system, packed with a 13000cc engine. For a hatchback, this is an impressive feature. The price of its latest model is between Rs.15.7 lac to Rs.16.1 lac. However, older models are being sold between Rs.10 lac and Rs.13 lac in used condition.

Faw v2 and underrated cars — Image Source: automark.pk

2. Hyundai Santro

While the car itself saw a lot of success in the early and mid-2000s, it went underground after that. One could say its peak was during those years but that doesn’t mean the cars in production were bad. Its facelift release was alongside the new Toyota Vitz so it got overshadowed at the time. Today, you can pick one up in used condition for a little over Rs.4 lac. Its 1000cc engine can still deliver power. It even has enough space to fit the whole family.

hyundai santro and underrated cars — Image Source: pakwheels.com

3. Suzuki Baleno

This is one of the cars that is now considered underrated. One of the reasons is because a lot of new sedans are on the market now. However, the Suzuki Baleno is definitely one that can give competition. To have a sedan with a 13000cc engine feels like a dream. Additionally, it has a good fuel average when it comes to driving on the highway. It certainly deserves more appreciation. One can buy these in used condition, starting from Rs.5 lac to Rs.6 lac.

baleno and other underrated cars — Image Source: pakwheels.com

4. Faw X-PV:

This is a multi-purpose vehicle that has risen to quite a height. However, due to other MPVs, it has gone quite underrated compared to other cars. It certainly has enough storage space and comfortable seats for the whole family. With front-wheel drive and a 1000cc engine, the vehicle can give a good fuel average. Additionally, it is cheaper than its counterparts, between Rs.12.7 lac and Rs.13.5 lac.

faw and underrated cars — Image Source; pakwheels.com

5. Suzuki Margalla:

The writer of this article has always been a fan of the design of this car. One of the main reasons is because the chassis of the car was first imported from Japan. However, they later decided to manufacturer it locally between 1992 to 1998. Packed with a 1300cc engine, this is one of the most underrated cars of any era. It can now be bought at a price between Rs.3 lac and Rs.5 lac.

suzuki margalla being underrrated — Image Source: pakwheels.com

Stay tuned for more from Brandsynario!

Kingdom Valley & Kashmir Premier League Sign An Agreement For Ownership Of Team Jammu Janbaz

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Feb 27, 2022

Islamabad (Press Release): Kingdom Valley and Kashmir Premier League have signed an agreement for ownership of Jammu Janbaz team. In this regard, a function was held at a private hotel in Islamabad. Top officials of Kashmir Premium League & Kingdom Valley along with the renowned players were present in the event. Kingdom Valley Chairman Mr. Ghulam Hussain Shahid and Kashmir Premier League Chairman signed the ownership agreement of KPL team Jammu Janbaz.

Chief Operating Officer Kingdom Valley Colonel (Retd.) Mumtaz Ahmad Raza in his briefing informed that Kingdom Valley project is located at Chakri Interchange a few minutes drive from New International Airport Islamabad. NOC of the project is approved by all concerned authorities including Punjab Housing and Town Planning Agency. He further informed that 5 and 6 marla luxury villas are being launched soon, besides High Rise Buildings, Theme Park, Grand Mosque, Golf Course and Dancing Fountain are also in pipeline.

Commenting on a series of additional social services, COO Kingdom Valley said that in each new project a few plots and villas would be provided free of cost to deserving and poor people. The purpose of this agreement is an important step towards the promotion of sports in the region.

Spotify Reveals Data On Pakistani Music’s Borderless Reach

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Feb 25, 2022

Karachi, Thursday, February 24, 2022: Almost a year ago, Spotify – the world’s most popular streaming platform, entered the Pakistani market with a commitment to help local artists reach new fans and build careers, both at home and abroad, through its tools and features that enable artist discovery. 365 days later, Spotify is celebrating its first anniversary by unveiling how Pakistani music is being discovered and enjoyed around the world.

Pakistani artists found a global stage

According to Spotify’s data, there have been over 19,590 songs added to the platform from creators in Pakistan over the past year. Amongst the 184 markets, with 406 million listeners worldwide in which Spotify operates, the top countries listening to Pakistani music are India, the United States and the United Kingdom.

The Spotify data also revealed who the most-streamed Pakistani artists are outside of the country. Atif Aslam became the most-streamed Pakistani artist abroad, with his hits “Kadi Te Has Bol” with Velo Sound Station, “Jeena Jeena (Badlapur)”, and “Tere Sang Yaara” ranking in the top 10 most-streamed songs from Pakistan abroad.

Acclaimed Pakistani singer Rahat Fateh Ali Khan was the second most-streamed Pakistani artist abroad, and his uncle, the legendary qawwali maestro, Nusrat Fateh Ali Khan came in third. Momina Mustehsan landed the fourth spot, and Bilal Saeed came fifth.

“Baari” by Bilal Saeed and Momina Mustehsan, the ultimate love song for millions of listeners, has earned the number one spot as the most-streamed local song abroad. The power duo made another appearance with “Uchiyaan Deewaraan” in the fourth spot, and Momina Mustehsan came in ninth with Adnan Dhool in “Awari”.

Additionally, Rap duo Young Stunners’ hits “Gumaan”, “Don’t Mind” with Rap Demon and “Afsanay” came third, seventh, and eighth, respectively.

“Spotify continues to be committed to providing equal opportunities to all local artists, enabling them to connect with a global audience by creating an ecosystem where they can propel their careers while breaking lingual and cultural barriers,” said Claudius Boller, Managing Director of Spotify MENAP, Bangladesh and Sri Lanka.

Local genres are getting exported across the globe

Pakistani music crossing borders had another notable moment over the past year, with 11% of the Pakistani Indie genre being streamed in the US, seeing a growth of more than 150% globally in the last year.

Additionally, Pakistani Electronic is gaining momentum locally and internationally, with 23% of the genre being streamed in the US, Canada, UK, and Germany, paving the way to a 223% increase in global streams since Spotify’s launch.

Speaking about how things have changed for him since Spotify entered the local scene, Turhan James, a Pakistani electronic music producer, said, “I’m so glad to see that my music is being heard so much since Spotify launched in Pakistan. I personally feel that it has been an absolute game-changer for our music industry. The platform has given artists the opportunity to have their work showcased to millions of people, not just in Pakistan but around the world, while giving listeners the ability to consume music they would never come across. It’s been a blessing!”

Local hip-hop was also amongst the most popular genres abroad. More than 63% of the streams for the genre came from outside the country and witnessed growth in global streams of almost 70%.

Spotify’s Streaming Trends In Pakistan Feb 2021-Feb 2022:

Top local artists streamed outside of Pakistan:

Atif Aslam
Rahat Fateh Ali Khan
Nusrat Fateh Ali Khan
Momina Mustehsan
Bilal Saeed
Shafqat Amanat Ali
Talha Anjum
Talhah Yunus
Asim Azhar
Young Stunners

Top songs from Pakistan streamed abroad:

Baari (Bilal Saeed, Momina Mustehsan)
Pehli Dafa – Atif Aslam, Shiraz Uppal
Gumaan – Young Stunners
Uchiyaan Deewaraan – Bilal Saeed, Momina Mustehsan
Kadi Te Has Bol – Atif Aslam, Velo Sound Station
Jeena Jeena (Badlapur) – Atif Aslam
Don’t Mind – Rap Demon, Young Stunners
Afsanay – Young Stunners
Awari – Adnan Dhool, Momina Mustehsan
Tere Sang Yaara – Atif Aslam

Adding New Dimensions To Traditional Advertising – An Awe-Inspiring Out Of Home Campaign

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Feb 25, 2022

As I cruised along Shahrah-e-Faisal, listening to nostalgic tunes from the nineties while only partially succeeding in blocking out the city hustle and bustle, all of my attention was immediately captured by the most unique billboard I had ever seen. It was advertising money transfer through Easypaisa in 3D. What made it mind-blowing in my eyes was the fact that the footage playing within the screens seemed even more than three-dimensional as the cubic screen itself.

Upon further inquisitive research, I found out about Easypaisa’s new campaign that has been built around a completely new concept in outdoor advertising – a 3D anamorphic display billboard. The display showed many different ways through which one can send money via the Easypaisa App, including transferring to mobile wallets, bank accounts, and even directly to CNICs. The same installation had been placed in Islamabad a few weeks back as well. Upon reaching out to the teams at Easypaisa for more information, they were kind enough to share some interesting statistics on the industry-first initiative.

The teams also shed light on their previous marketing campaigns that redefined creativity, while successfully establishing a deep connection with all audiences. Previous campaigns like Phatta Note, Eidipaisa and #UnitedByCricket among others, have all broken previous advertising and marketing records and won numerous local and international awards. Just last year, Easypaisa won five golds, one silver, and a bronze Effies in recognition of the company’s brilliant marketing campaigns.

The jaw-dropping visuals of the anamorphic display were created in colorful 3D animation displayed on a cubical billboard, playing on all sides.

An anamorphic display uses 3D animations, mixed with depth and perceptual illusion to create an immersive experience that brings visuals to life. These billboards were installed at Shahrah e Faisal, Karachi and Faizabad Interchange, Islamabad for promoting Easypaisa’s fer-fer campaign.

The campaign achieved a tremendous total outreach of more than 3.76 million, out of which half a million consisted of on-ground interception and 100,000 television impressions. Social media outreach exceeded 1.9 million impressions, solidifying the brand’s place at the forefront of innovation. Digital media outreach included a total of 145,000 publication views, 997,000 Twitter impressions, and 15,000 comments across social media channels.

To watch the revolutionary advertising campaign, click the link below:

Krispy Kreme To Launch ‘Dark Shops’ & Here’s What You Need To Know

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Feb 25, 2022

Krispy Kreme is planning to build delivery-only locations in the U.S. and Mexico this year, the company said during its Q4 2021 earnings call. This announcement follows a pilot in the United Kingdom, which grew to include more than 50 “dark shops.”

Dark Shop Concept

“What we do with dark shops is just another opportunity to get another spoke, which increases the ability to have delivery along the route, which we couldn’t do directly from one of just our hubs. So it’s a low-cost investment, but it gives you a fresh doughnut drop that can get to that customer.” Said Krispy Kreme CEO Mike Tattersfield.

“It’s a low-cost investment, but it gives you a fresh doughnut drop that you can then get to that customer in there.”

The dark shops are not ghosting kitchens because the company doesn’t prepare any food there. It’s just a location where the company brings its doughnuts to every day. Customers within a 20-minute radius can then order doughnuts delivered from such shops.

Krispy Kreme Delivery-only Concept

Krispy Kreme has converted its business to a “hub-and-spoke” model, in which it delivers doughnuts from larger shops where it makes doughnuts, or hubs, to smaller shops and in-store kiosks.

The company tested its delivery-only shops in the U.K. providing national coverage from more than 50 such locations. They said they are building up capabilities into the U.S. and Mexico markets this year.

Krispy Kreme has also used campaigns, such as the “Day of Dozens” to offer promotional codes and drive more business to its delivery channels.

Krispy Kreme’s off-premise business has been successful in markets like the U.K. and Australia. It generated up to 40% of the sales mix in 2018, well before the pandemic accelerated off-premise channels.

Other markets have since adopted more off-premise access points facilitated by digital capabilities. In the U.S. Krispy Kreme began focusing more on digital sales in 2019 with a store remodel that integrated in-store ordering with online orders, delivery and an area for mobile order pickup.

Stay tuned to Brandsynario for the latest news and updates.

Suzuki Swift 2022 – Prices & Everything You Need To Know

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Feb 25, 2022

The Pakistani market of automobiles seems to be on the up and up. With the Bolan being introduced with AC after what seems to be eons and now the latest Swift’s introduction, things look hopeful. There is also a lot of talk about Pakistanis preferring locally produced cars now as opposed to imported ones. Have a look at the latest entry:

The New Launch

The Pak Suzuki Motor Company (PSMC) has inaugurated its new model after more than a decade of its launch. There is a new version of the highly popular hatchback and it’s taken the country by surprise. PSMC also held the launch event of the new Suzuki Swift 2022. The event took place in Lahore and alongside the mega reveal, all the information on the different variants was also shared.

The Variants Of It

The new Suzuki Swift of 2022 has been launched in three variants. These three include the Swift GL Manual which is the base variant, the Swift GL CVT that is the mid-variant, and the Swift GLX CVT as the premium variant.

However, here’s the best part. The prices of the variants (all of them) are controlled. This is the change that has people excited because seeing the tremendous rise of prices of cars in Pakistan, people finally have a more reasonable option.

The Prices of Variants

The Swift GL manual is priced at Rs. 2,499,000 which is a good comparison as opposed to other cars. The middle variant which is Swift GL CVT is priced at Rs. 2,699,000. Lastly, the premium variant which is the Swift GLX CVT is priced at Rs. 2,899,000.

What’s The Current Climate Like?

A recent analysis shows Pakistanis are now more into locally produced cars. This is because the import duties have skyrocketed making many cars now simply out of reach. In addition to that, the process has become so complicated that people would rather go to a local outlet and get their new transport. Moreover, this is also because the local automobile industry has stepped up and improved its game.

Not only has a partnership with China and Pakistan companies been producing the best quality cars at a much lower cost, but there is also more local variety now. What do you think? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’

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Feb 25, 2022

pinktree tone deaf campaign — Image Source: Brandsynario

The exoticization of the local is a common trope in many editorials for brands as of late. The common projection of this is usually men and women in the Androon areas of the city. These people are in their tradition, day to day get-ups and going about their daily life.

Most of these projections also involve people from the lower class which is beyond problematic. Now, there’s a new company that has hopped on this problematic bandwagon and it’s being called out.

What’s The Company Doing?

The PinkTree is a local brand that makes desi clothes with bright prints. They’re known for their minimal designs and aesthetics that we covet in summers. As all the brands gear up for the summers and start rolling out their campaigns, PinkTree did the same. Only the difference was that PinkTree was about to nosedive into a lot of hate.

Have a look at the pictures from their upcoming collection:

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

What’s Wrong With This?

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

If you see the images, there is a clear difference between the model, the clothes, and the people featured as props. This is, in essence, exploitative because you’re showing and using their life as a prop. As a decoration. Moreover, the price of one kurta in the picture is probably what the people earn in a month— isn’t this distinction disgusting?

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

Women who observe the burqa do it to stay away from the roving eye of the public. Was their consent taken to be featured on the social media of a renowned brand? What is also highly likely is that while the model must be paid per item of clothing, these ‘props’ were not.

What Are People Saying?

People are calling this campaign out for being tone-deaf. They’re done with seeing their culture being exploited by their very own. How can we fight outsiders when our very own are expediting this process? The netizens are no longer just passive consumers of whatever a brand rolls out in front of them. There’s a shift in the psyche— they care about what they see, what they buy.

In this day and age, PinkTree’s irresponsible campaign has probably lost its, customers, rather than making more. Have a look at what people had to say:

There’s more:

Stay tuned to Brandsynario for the latest news and updates.

7 Perfect Gifts To Give To Your Bestie On Her Wedding Day

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Feb 25, 2022

gifts bestie wedding day — Image Source: BP Guide

Wedding season is in full swing and chances are you might be a bridesmaid this time around. If your best friend is on the cusp of wifehood, she might be in need of love, patience, and a whole lot of gifts too. In that case, this gift guide will be your savior for this wedding season and many more in the future. Get one of these perfect gifts and gain brownie points.

1. Personalised Hat

A personalized hat with her name will be the perfect addition to her wardrobe. You might be wondering why and it’s because it’s the perfect beach accessory! If she’s on her way to the honeymoon, the hat with her will make her remember you. This also applies to all future trips to beaches!

perfect gifts bestie wedding day — Image Source: Adore Culture

2. A Spa Set

A spa set will be a God-sent gift for any bride-to-be, especially your bestie! Brides may be pampered a lot during their wedding days but they’re also the most tired. Gift them a spa set so they can relax a little at home!

3. Home Decor

Home decor items are an unusual gift but here is why they are special. When your bestie gets married, she’ll be moving out of her own home and shifting to a new one. That is why home decor items will help her set her new home with love and with memories!

4. A Great Cookbook

A great cookbook can be a special present. Newlyweds are mostly interested in going out to dine or in our culture, are constantly going to dinners or lunches. A cookbook can help them plan a day-in where they can cook together and enjoy!

bestie wedding day — Image Source: My Domain

5. Frame

You could also frame your best picture together and personalize it with a quote, a line, or any date. Pictures say a thousand words indeed so make yours count when you gift it.

6. Personalised Jewellery

Personalized jewelry with her wedding date can be a special gift. It can be a ring, a necklace, or even a bracelet— something they can wear all the time. It will be like having a piece of their wedding on them all the time (aside from the ring duh!).

7. Loungewear

Their trousseau is full of fancy clothes and the wedding shopping also entails all extra outfits. Gift them something casual, cool, and super comfy. A nice loungewear set is so versatile and will be a memorable gift.

Stay tuned to Brandsynario for the latest news and updates.

Standard Chartered Bank Delivers A Resilient Performance

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Feb 25, 2022

KARACHI, 24 February 2022 – Standard Chartered Bank Pakistan Limited (SCBPL) delivered a resilient financial performance in 2021 with a profit before tax of PKR 24.8 billion compared to PKR 23.6 billion in 2020. Performance was driven by strong balance sheet growth, continued productivity improvements, and risk discipline.

The Bank’s revenue was lower by PKR 3.5 billion primarily due to a sharp reduction in interest rates in Q2’20 and market volatility. Despite investment in infrastructure and inflationary pressures, administrative costs continue to be well managed through operational efficiencies and disciplined spending resulting in a decrease of 3% year on year. Moreover, strong recoveries and lower impairments as a result of the prudent risk approach led to a net charge of PKR 0.5 billion compared to a net charge of PKR 4.9 billion in the comparative period.

All businesses have positive momentum with strong growth in underlying drivers. This is evident from the pickup in net advances, which have grown by PKR 56 billion (up 31%) since the start of the year. This was a result of a targeted strategy to build profitable, high-quality, and sustainable portfolios. With a diversified product base, the Bank is well-positioned to cater to the needs of its clients. On the liabilities side, the Bank’s total deposits grew by PKR 70 billion (up 13%), whereas current and saving accounts grew by PKR 63 billion (up 12%) since the start of the year and comprise 92% of the deposit base.

The Bank continued to make good progress against its strategic priorities. The global network differentiates the Bank for its clients, bringing forth innovative solutions, product specialization, and structured offshore offerings. The Bank strives to maximize the contribution to SBP initiatives on promoting housing finance and is consistently ranked amongst the top three. As of now over PKR 3 billion have been dispersed under the Mera Pakistan Mera Ghar scheme. SCBPL is also amongst the top five contributors towards the Roshan Digital initiative and channeled remittances of over USD 320 million since inception and contributed USD 270 million to the investments in Naya Pakistan Certificate (NPC). The Bank is the first in the industry to offer Raast payment services to clients through all three channels i.e. Over the Counter, Mobile App and Online Banking.

Standard Chartered has continued to invest in technological advancements and digital infrastructure to provide further convenience and cyber security to clients’ digital transactions. With the launch of its digital bank, Standard Chartered is now able to reach more clients across the country and provide them with digital banking services that have now enabled clients to open Current or Saving account through our Biometric enabled SC Mobile app. The App also offers the convenience to activate Debit/Credit cards or foreign exchange conversion. Plans are also in place to offer a host of other products and services that bring more accessibility to our clients.

Commenting on the results, Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Bank (Pakistan) Limited said, “I am pleased to announce our results for the year 2021. They demonstrate strong foundations and a clear path towards delivering on our strategic priorities. The new ways of working introduced by the Bank are delivering concrete outcomes in terms of productivity and our approach to business. Our pivot to digital continues to result in greater efficiency and growth in underlying drivers while positioning the Bank for the future.

As a Bank, we have continued to make a mark on sustainability and impact through the execution of several sustainable finance transactions, reduction in carbon footprint, and efforts to tackle inequality and promote greater economic inclusion through Futuremakers by Standard Chartered. We stand fully committed to playing our part in the growth story of Pakistan whilst providing best-in-class banking to our clients.”

Euro Oil Pvt. Ltd. And Shahnawaz Pvt. Ltd. Sign A Lubricant Supply Agreement

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Feb 24, 2022

Karachi: Euro Oil Pvt. Ltd. and Shahnawaz Pvt. Ltd. have signed a lubricant supply agreement. The Chief Operating Officer of Euro Oil, Mr. Sohail Ahmad, and the Director & General Manager of Shahnawaz, Mr. Naseem Shaikh signed this agreement. This ceremony was witnessed by Mr. Burak Isildak, Market Manager – Turkey & Middle East of PETRONAS Lubricants, Mr. Majid Maqbool, General Manager Lubricants Euro Oil, and Mr. Taqi Mohammad, Director Technical Shahnawaz.

According to this agreement, Euro Oil will supply PETRONAS Syntium to Shahnawaz for Mercedes cars in Pakistan. PETRONAS Syntium is specially formulated with Cool Tech Technology that helps defend against excessive engine heat, keeping engines performing optimally for a trouble-free drive.

GroupM Pakistan Connects Brands To Widest Network Of Trusted Influencers And Publishers With The Launch Of Inca

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Feb 24, 2022

Karachi, 24th February 2022 – GroupM, WPP’s media investment management group, announced the Pakistan rollout of its AI-powered brand safe influencer marketing solution, INCA, in a virtual event. Leveraging GroupM’s unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.

INCA’s proprietary end-to-end AI-powered platform provides unique creator and audience insights, fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards. It leverages a proprietary algorithm that uses real-time data to source, curate, and match influencers and publishers to a brand’s campaign objectives to deliver the most credible partners and content for the greatest impact.

“We are thrilled about INCA’s launch in Pakistan. We look forward to helping brands scale up their digital campaigns through our best-in-class AI-enabled influencer marketing technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers,” said Naveed Asghar, CEO GroupM Pakistan.

With specialist teams in four regions and 30 countries, INCA has created more than 2,500 campaigns with over 100,000 content pieces for more than 300 unique clients around the world. Clients in Pakistan can now leverage the additional benefit of global expertise and run campaigns across YouTube, Instagram, Facebook, Twitter, and TikTok.

Marketers are looking to increase their influencer marketing investments, with the industry growing at breakneck speed, estimated to be a US$13bn industry in 2022. However, campaigns can be challenging and laborious to plan, execute, and track.

Publishers, influencers, and their content need to be manually identified, screened, and managed to ensure quality and brand safety, while the rise of fake followers enabled by bots makes it harder to tell if an influencer is a genuine and valuable creator. These challenges make clear the need for trusted and scalable solutions for brands looking to invest.

“Using technology to challenge norms is the route to change the landscape. INCA addresses these challenges to provide a trusted network of verified influencer partners and campaign management processes. With this step we expect for ecosystem to change in order for us to bring that change in Pakistan we have INCA at GroupM,” said Ghulam Jillani, Business Director (INCA), GroupM Pakistan.

“At INCA, we build genuine relationships between brands, consumers, and creators to drive business outcomes for clients and maximise returns on their digital spend. Influencer marketing is growing at a phenomenal pace in Pakistan and we look forward to implementing INCA’s influencer marketing solutions for our valued clients in this region,” said Ateeq Rehman, CIO, GroupM Pakistan.

Pepsi Launches ‘Nitro Pepsi’ The First Ever Nitrogen Infused Cola

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Feb 24, 2022

The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Meanwhile, Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation, Nitro Pepsi.

The Nitro Innovation

Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink. It’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.

Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can.

This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it’s best consumed differently as well.

Availability

The beverage, called Nitro Pepsi, is being released in the United States on March 28. It will be offered in two flavors Draft Cola and Vanilla Draft Cola. The newly-designed cans come in both single-serve and 4-pack varieties. Pepsi announced its intent to use this nitro technology in 2019. Meanwhile, working tirelessly to build out this innovation ever since.

“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing Pepsi.

“Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. The nitrogen has transformed the beer and coffee categories. We believe Nitro Pepsi is a huge leap forward for the cola category. While it redefines cola for years to come.”

Stay tuned to Brandsynario for the latest news and updates.

TikToker Nabeel Akram Aka Bhola Gets Accused Of Another Sexual Assault

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Feb 24, 2022

nabeel akram bhola accused — Image Source: MM News

TikToker Nabeel Akram, who goes by the alias Bhola, has been accused of the worst by a woman. It has been alleged that a case has been lodged against him with the police. Will this finally mark the end of TikTokers or is this just another scam to defame TikToker? Find out here:

The Latest

The latest news is that the Ghalib Market police station in Lahore has officially lodged a case. The case is against the social media sensation Nabeel Akram or Bhola. The case rests on record under section 376. The case was also brought indirectly by the victim.

What Is The Case?

The victim has agreed to identify herself with the police. The woman named Shaista Talib is a resident of Lahore and she has chosen to speak up against Bhola. She alleged that Nabeel called her to a private hotel and he sexually assaulted her over there. After the case was brought in, further investigations are underway but a case has been registered.

What Does The Accused Say?

Bhola and his company, Bhola Record have denied all allegations. Isn’t that just your run-of-the-mill response of any guy ever accused? He chose to do it via social media in a very implicit manner. He posted a video clip in which he is basically heard talking to someone else about the issue. To that person, he says that this is all lies.

But is it really? If we take a look back at Akram, we see that he basically achieved his fame by making indecent videos. The man used to make awkward, uncomfortable videos with girls in foreign countries. Why would someone want to defame another person who is already so defamed?

The Typical “Blackmailing Woman”

Nabeel Akram also takes another typical route. He added that the complainant is someone who also made such “allegations” about Interior Minister Sheikh Rashid and also Mufti Qavi. He also further stated that he never forced or blackmailed anyone to meet him. Instead, he brings his wild accusation to the table which is that she wanted to marry him.

Here’s what’s more: this is the second case against Bhola. He was apprehended by police for rape back in 2018. The victim back then also stated the same: he called her somewhere and then proceeded to assault her. Bhola is also being criticized by Nabeel Qureshi publicly.

Stay tuned to Brandsynario for the latest news and updates.

Kashan Hasan | CEO Reckitt Pakistan | Brandsynario CEO Stories

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Feb 24, 2022

We had an insightful session with Kashan Hasan, CEO Reckitt Pakistan, where he talked all about his power brands, how he’s leading the game, and tips for achieving your goals and dreams.

Audi Partners With Verizon To Bring 5G To Its Vehicles In 2024

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Feb 24, 2022

Hnet.com-image (4) — Image source: popsci.com

Audi and Verizon announce a partnership to integrate 5G tech into upcoming models from the German automaker.

Audi Gets It’s Own 5G

The news of 3g fading into thin air has alarmed automobiles. The move would break all sorts of important-sounding functions in their vehicles. Meanwhile, so far few have proposed solutions. Audi and Verizon, however, are well down that path, as the two announced a partnership to integrate 5G tech into upcoming models from the German automaker.

According to Verizon, they have doubled its 5G deployment in 2021 and note that it plans to continue expanding aggressively going forward.

The embedded technology will allow a vehicle to connect to the Verizon 5G Ultra Wideband network to enable advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment. What 5G means for future customers.

“Audi was the first automaker to bring in-vehicle Wi-Fi to customers as well as 4G LTE connectivity in the 2015 A3. We will also be among the first to bring the next generation of connectivity to our customers in the U.S.” Said Filip Brabec, senior VP, Product Planning, Audi of America in a press statement.

Integrated Features

Passengers will be able to download or stream entertainment at higher speeds and with better quality than ever before.
Vehicles will be able to receive firmware and software upgrades over the air – much like a mobile phone – to help ensure in-vehicle technology remains current and capable.
Infotainment and navigation systems can be enhanced with HD/3D mapping and video, cloud-based user profiles, and mobile retail capabilities.
Cellular vehicle-to-everything (C-V2X) technology, which Audi and Verizon are developing for customers. It is designed to allow vehicles to respond to other vehicles and infrastructure around them for low-latency alerts and messages. The technology will be crucial to the development of automated vehicles and safety advancements. While providing a fuller view of vehicle environments beyond what drivers, vehicle cameras and radar systems can observe.

“Audi drivers will be among the first in the world to experience a new generation of automobiles, one in which their car is both a 5G mobile device and a vehicle. We’re proud to bring our transformative 5G networking expertise to a visionary partner like Audi. The premium automotive engineering deserves second-to-none 5G technology to match.” Says Tami Erwin, CEO of Verizon Business.

Stay tuned to Brandsynario for the latest news and updates.

Curious To Know What Is Inside Museum Of The Future? Find Out!

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