U Microfinance Bank Signs an Agreement With The Bank Of Punjab For Kamyab Pakistan Program – KPP

By

-

Feb 24, 2022

Islamabad: Wednesday, February 23, 2022 – President & CEO of U Microfinance Bank Limited (“U Bank”) Mr. Kabeer Naqvi and President & CEO of The Bank of Punjab (“BOP”), Mr. Zafar Masud, signed an Agreement to promote affordable housing finance under Government’s Kamyab Pakistan Program – KPP.

Through this partnership, BOP will provide U Bank with interest-free Term Finance Facility under the KPP framework compliant Low-Cost Housing Program, amounting to PKR 5 Billion, to promote housing finance in the country. This new initiative not only strengthens the bond between both institutions and opens up more avenues for collaboration, but also ties in with the Government’s agenda for providing access to housing credit to the excluded part of Pakistan.

Speaking at the occasion, Mr. Kabeer Naqvi, President & CEO of U Bank said that this program of the Government of Pakistan will help institutions in providing subsidized micro-loans to low-income families for the purpose of encouraging economic growth in Pakistan, particularly those in the informal sector. He commended Government’s commitment in providing affordable housing finance for all and further support economic and social development. He also highlighted how U Bank’s strategic direction is aligned with the Government’s mission towards financial inclusion and poverty alleviation.

Speaking at the occasion, Mr. Zafar Masud President & CEO of BOP said, this Partnership will pave way for the microfinance industry to extend housing finance to the low-income groups, a market segment that has remained neglected for a long. BOP is continuing to play its role as a catalyst in mortgage market development and for the growth of affordable housing in the country. He further added that BOP has already embarked on the journey of becoming one of the top 5 banks and will soon create its space there.

The ceremony was held in Islamabad and was witnessed by the senior management of both institutions. From BOP, Mr. Farid Ahmed Khan (GC – C&IB), Mr. Khawar Shahid Ansari (GH – Treasury & FI), Mr. Saqib Sajjad (Head – FI & CB) and other team members were present. From U Bank, Ms. Mariam Pervaiz – Chief Commercial Officer & Chief of Staff, Ms. Ambreen Malik – Chief Business officer and Chief Digital Officer, Mr. Muhammad Farooq Kamran – Chief Corporate & Investment Banking and other senior members of the management team were present.

Kashmir Beat Season 2 Launches With A Star-Studded Night!

By

Web Desk

-

Feb 23, 2022

[Lahore, 19th February 2022]: Kashmir Cooking Oil launched season 2 of Kashmir Beats with a star-studded event at Lahore Polo Club. The event featured live music, Turkish dancing, a fire show and a line-up of this season’s celebrities.

The event began with an interactive red carpet where celebrities, corporate guests, influencers and socialites gathered to celebrate the launch of Kashmir Beats Season 2. The stars from this season signed their memento photos on the hall of fame wall and spoke to Sophiya Anjum, the red carpet host, about their songs and what to expect from this season of Kashmir Beats.

DJ Sherry and Lenny Messy, Pakistan’s renowned saxophone player, opened the show with live music complimented by a mesmerizing whirling dervish performance. The Turkish dancers wore eye-catching costumes with neon lights in red and white and gave a stellar performance.

Following this, Ahmed Ali Butt, one of the stars from this season, opened the event for Kashmir Beats Season 2. He invited, CEO Mr. Akbar Muggo and Director Mr. Mohammad Muggo, of Kashmir Cooking Oil, to unveil the promo for this season. Mr. Muggo gave positive remarks about the vision of the company and Kashmir Beats, and proceeded to share the promo with the audience.

Later, Ahmed Ali Butt proceeded the event by having a discussion with Mian Shahzad Khalid, Director Marketing of Kashmir Cooking Oil, regarding the vision behind Kashmir Beats and what to expect this season. Mr. Shahzad then called upon stage the director of the show, Mr. Haris Qadeer along with the 3 main composers, Mr. Shuja Haider, Mr. Shani Arshad and Mr. Shani Haider and had a discussion about their experience of making the songs.

After this, Ahmed Ali Butt invited the stars of the show, including Zahra Noor Abbas, Asad Siddiqui, Bushra Ansari, Reema, Hira Mani, Hira Bukhari and Ali Azmat on stage and had a chitchat regarding their songs for this season of Kashmir Beats. The final treat of the show was the reveal of the first song of this season, “Haq Allah” by Ali Azmat, along with all other celebrities on stage enjoying the fire show, confetti shower, and grooving to the beat. The crowd got completely hooked to the new song and sang along with their favorite celebrities.

The night ended with another enthralling performance by DJ Sherry and Lenny Messy along with a synchronized fire show.

The launch has set high expectations from this season of Kashmir Beats and the first song by Ali Azmat has already lived up to the expectations.

Kashmir Beats is all about superstars entertaining the masses in an effort to uplift their spirits and the launch reflected just this. This season will bring our favorite stars in a new light and showcase their passion of singing. It will bring 15 brand new songs that will make you want to sing along with the stars. It features a star-studded line up with the likes of Reema Khan, Ahmed Ali Butt, Farhan Saeed, Mehwish Hayat, Ali Azmat, Urwa Hoccane, Bushra Ansari, Hira Mani, Ayesha Omar, Kinza Hasmi, Anoushay Abbasi, Rup Magon, Hassan Hayat, Khan, Zarnish Khan, Omer Shahzad, Shani Arshad, Shuja Haider, Shany Haider, Aisha Ijlal, Hiba Bukhari, and Nida Hussain; you would be amazed to see how well your favorite actors sing brand new and original music.

Stay tuned to Kashmir Cooking Oil’s YouTube page for some exciting song releases by your favorite stars!

Event and PR by Dreamweaver Productions

For information and updates, visit:

Youtube: https://www.youtube.com/channel/UCPgx6gcsFqPaGWFqG8f-kZA

Facebook: https://www.facebook.com/KashmirBeatsOfficial

Twitter: https://twitter.com/UILKashmir

Instagram: http://instagram.com/KashmirBeatsOfficial

Pakistan’s First Innovative PropTech Platform Expands Team

By

Web Desk

-

Feb 23, 2022

DAO PropTech, the end-to-end digital tech platform working to disrupt the real estate ecosystem has expanded its management team by appointing Muneeb Ahmed Khan as the Chief Growth & Strategy Officer and Abdullah Khan as the Chief Product & Operations Officer.

Abdullah, a co-founder in the startup, recently joined on a full-time basis. He brings a multifaceted industry experience and has a well-established background in international development, public sector advisory, business and technology consulting, urban mobility, and data science. He holds a degree in Policy and Data Analytics from Carnegie Mellon University and was previously associated with organizations such as Zenysis Technologies, Careem, UNHCR and GIZ. At DAO PropTech, his role includes looking after the Product & Operations vertical.

Muneeb Ahmed brings with him more than 11 years of experience in building and scaling digital products, carrying out digital analytics, working on buy-and-sell side M&A transactions and working on business plans and organizational strategy. He has previously worked at Jazz, Telenor and Fauji Fertilizer Bin Qasim and holds an MBA from NUST Business School, Islamabad. He joined DAO PropTech in 2021 and is looking after Growth, Strategy & Marketing verticals.

Both Abdullah and Muneeb will be working towards creating awareness of the platform, driving growth, streamlining products and processes as DAO PropTech establishes itself as the first-choice digital real estate platform.

Welcoming them to the team, Jawad Nayyar, CEO DAO PropTech said,

“Empowerment is DAO PropTech’s primary goal, whether it’s in the form of making real estate accessible for the masses, or for the people associated with us. True to the principle of a DAO, we treat everyone as a stakeholder in the organization, rather than the traditional corporate model. This ensures limitless opportunities for everyone to grow individually as a professional, and together as an organization. Our vision was further strengthened when Muneeb Ahmed and Abdullah Khan believed in DAO PropTech and decided to be a part of the journey.

With an expanding team consisting of skilled professionals in the field of Product Development, Marketing, Growth, PMO and Sales functions, we hope the experience of Abdullah and Muneeb will further add to DAO PropTech’s diverse team of highly dedicated, and skilled people from all professional and educational backgrounds. I would also like this opportunity to welcome our other esteemed employees who have joined us over the past few months to help scale the business to new heights. We believe when people come together around a common vision, challenges become opportunities, and no storm can deter their spirits.”

These new hires come at the right time as the disruptive platform backed by a visionary team has been heavily covered by both local and international media outlets. DAO PropTech with its technically gifted and visionary team, look to disrupt the Pakistani Real Estate Sector, with their platform, in a move to redefine investing in this segment.

Apple iPhone 14 May Have A Sad News For Its Fans

By

Dr. Rida Qamar

-

Feb 23, 2022

Hnet.com-image (3) — Image source: 9to5mac.com

According to the source, the upcoming iPhone 14 won’t have an improved version of Touch ID. The fingerprint-scanning system was the primary way to unlock iPhone for years.

Touch ID went away in 2017 when the iPhone X arrived, bringing over 3D face recognition to replace it. Apple has improved Face ID ever since, both when it comes to design and functionality. However, now the wearing of face masks is so widespread, Face ID is less useful than it used to be.

Face ID is more sophisticated and secure than Touch ID, but some iPhone fans have been waiting for years for Apple to bring the fingerprint sensor back to the iPhone.

Fingerprint Sensor Returns

Rumors had recently suggested that Touch ID would return with the iPhone 14, which is supposedly going to launch in September.

It was said that Apple is reportedly working on an under-display fingerprint scanner to match those offered by rival devices from Samsung and Huawei.

However, the recent trusted resources that the engineers have now abandoned the plans.

“Apple engineers are no longer working on an under-display fingerprint sensor for the iPhone. The Cupertino-based company has been working on this for years, but it looks like Face ID is the way to go.” According to a source.

According to the resources, the staff who used to work on touch ID has been moved to the face ID department back in January.

Meanwhile, the company recently released an update to iOS 15, the latest version of the iPhone software. It allows users to unlock their devices while wearing a mask so this might be the last nail in the coffin for the touch ID scanner and the fans might never see it again.

This year’s iPhone timeline is almost similar. However, a slightly different format suggests the iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max will be in the launch lineup.

That means the iPhone Mini has been swapped for the iPhone Max, likely due to buyers preferring bigger screens.

Apple has two ways of adding Touch ID to the iPhone 14. One of them is placing the sensor under the screen, just like most Android phones. The other comes from the iPad moving Touch ID to the standby button. But Ross Young said on Twitter that iPhone 14 won’t be getting Touch ID.

Young is the CEO of Display Supply Chain Consultants (DSCC). He has been a steady source of accurate display-related rumors for unreleased products, iPhone included.

Stay tuned to Brandsynario for the latest news and updates.

NTX Waterless Dyeing Solution Attracts Adidas As First Customer

By

Dr. Rida Qamar

-

Feb 23, 2022

Singapore-based textile tech solutions company, Next Technologies & Xvantages (NTX), has announced its revolutionary waterless dyeing technology. NTX Cooltrans is production-ready, with Adidas as the company’s first significant customer.

According to NTX, the breakthrough is the result of advances in chemistry and machinery. It allows precise and accurate colorization of practically any fabric material without the use of heat as well as up to a 90% reduction in water use and a 40% reduction in dye use and also retaining an uncompromising colorfastness, hand feel, and functional performance.

NTX Waterless Technology

The announcement was a significant step forward for the fashion industry. The insdustry has grown to utilize about 80 billion cubic meters of water per year in a world where roughly 2.7 billion people face water scarcity.

According to NTX, the process is completely waterless. Meanwhile, the colorization that is transferred from a paper transfer onto a cellulose-based substrate takes place without the use of any heat. It creates an exact pattern to the substrate with rich, vibrant colors and second-to-none color penetration and colorfastness.

Kalvin Chong, chairman and co-founder of NTX said in a statement:

“For decades now, our industry has been chasing the elusive goal to reduce the startling amount of water and energy required in the dyeing process of textiles. We’re proud to say that with the launch of NTX Cooltrans, we’ve finally turned the corner.

The savings associated with lower energy requirements and water usage allow us to bring this game-changing innovation to ecology conscious consumers around the globe without impacting the manufacturing-costs of the final products.”

Meanwhile, the colouration process no longer resemble the millennia-old hot temperature dye baths. The process required the mixing of cloth in hot water to achieve the desired output. Plants utilising Cooltrans technology are quieter, require less energy, and eliminate the need for dangerous chemicals, NTX says.

According to the details, the existing NTX Cooltrans production capacity in China and Cambodia will be expanded with the addition of a plant in Indonesia and several Vietnam facilities in 2022.

Stay tuned to Brandsynario for the latest news and updates.

Mishi Khan Under Fire For Her Dance Moves At A Recent Wedding Event

By

Lyza Rashid

-

Feb 23, 2022

mishi khan dance — Image Source: Daily Pakistan

Mishi Khan is a renowned TV actress and host and she’s getting more fame but it’s not for what you think. The esteemed actress was seen busting moves at a recent wedding and it’s rubbed netizens the wrong way. Have a look at the video and be the judge yourself (or take the netizens’ word for it):

What Happened?

Celebrities really suffer in their daily life because of how known they are. This could be a random person dancing at a friend’s or family’s wedding function and it’d be harmless. However, only because it was Mishi Khan, this video has gone viral on social media. So, what exactly is going on in this video that everybody seems to be talking about and also hating? Have a look at the actress grooving:

View this post on Instagram

A post shared by All Pakistan Drama Page (@allpakdramapageofficial)

Mishi Khan may be famous for her acting skills but nobody knew she was a dancer at heart too.

What’s The Netizens’ Reaction?

Netizens have received the video in the worst way possible! There are those who are simply laughing at the woman enjoying a beat at someone’s wedding. Then there are those with the ageist remarks because someone older than your usual 20s should not be allowed to dance! There are also those who are shaming her for being up on the dance floor. All these different brigades have mobilized in the comment section of the video and it’s chaotic. Have a look at the type of comments coming in:

There’s more:

Isn’t This Boring By Now?

We have lost count of the number of celebrity dancing videos we have seen at this point that has angered netizens. And it makes us wonder for real: are they not bored by now? There are a host of things happening right now that their attention could be diverted to! However, why does the roving eye always settle on a celebrity doing what normal humans do?

The answer could lie in netizens simply not perceiving celebrities as humans. They’re seen as these symbols of glamour and luxury and are also burdened with being perfect. However, here’s where the irony comes in: since when did dancing become indecent or immoral? The issue is simply that Mishi Khan is old and older women are supposed to become more religious as they age.

Stay tuned to Brandsynario for the latest news and updates.

Kinetic Pakistan Launches Its New Global Logo

By

Web Desk

-

Feb 23, 2022

Kinetic Pakistan, the Pakistan division of Kinetic, a global OOH company that falls under the umbrella of WPP Holdings, recently revealed a new identity for the brand with a new logo in a recent event in Lahore. The new logo has been introduced after a span of five years.

Keith ‘Kappy’ Kaplan, CEO, Kinetic Global online revealed the new identity through projection on the wall of a building located opposite Kinetic Pakistan head office in Lahore, and shared his vision on the future of Kinetic and OOH. The event was followed by an OOH campaign in Karachi on the Country 8 building to announce the new identity across Pakistan.

Others present on the occasion were Nick Parker, COO, Kinetic Global; Michelle Prieb, VP, Marketing and Communication, Kinetic Global, Dennis Kuperus, Head of Innovation, Kinetic Global, along with Naveed Asghar, CEO, GroupM, Fahad Asghar, Country GM, Coca-Cola Pakistan, and Jawad Hassan, Head of Marketing Operations, Jazz.

Talking about the relaunch, Ahsan Sheikh, CEO, Kinetic Pakistan, said the new logo is inspired by the top view of a billboard projection: the left line resembles the billboard and the waves on the right is the Kinetic energy projecting outwards. “At the same time, the perspective view resembles the shape of a ‘K’ for ‘Kinetic’. The logo also reflects the skyline and how Kinetic is changing it.”

According to Sheikh, since the OOH media industry is evolving at a rapid pace with new technologies, systems, and methods of doing business, Kinetic believes it is essential to stay ahead of the curve and keep our identity up to date according to the environment. He said, “Along with the logo, our tagline has also changed to ‘We Build Brands Out of Home.”

With the introduction of the new logo and tagline, Kinetic wants to establish a whole new point of view through Out of Home by staying more connected, more digital, more global, more aware and more responsible. “Kinetic Pakistan has been the market leader for over 12 years and we will continue sustaining this exceptional position. We want to go beyond awareness – build connections, earn trust and drive engagement as well as lead the industry with innovation, technology, collaborations and progressive mindset,” said Sheikh on Kinetics plans for the future.

Stay tuned to Brandsynario for the latest news and updates.

Coca-Cola Brings Hype, Fan Love And ‘Real Magic’ For Coke Studio Season 14

By

Web Desk

-

Feb 23, 2022

Coke Studio for its fourteenth season came up with a contextually dynamic campaign, integrating social media and OOH mediums to create a nostalgic experience and showing fans the love for Coke Studio over the years (which included fans’ perspectives and leveraging the passion points of music).

According to Coca-Cola, this year, along with the launch of the new brand positioning ‘The Real Magic’, Coke Studio also set out to evolve itself to become relevant to the youth while incorporating the core creative idea of real magic.

In a campaign specifically targeted towards the youth, especially Gen Z, the brand partnered with Kinetic Pakistan to incorporate fan love, hype, and Real Magic into the campaign and scale up each phase through creative OOH to obtain the right impact for Coke Studio’s season 14.

The campaign was launched on December 16, 2021, via OOH where Coke Studio skyline led display in Karachi at Country 8. According to Coke Studio, “The idea was to use Coke Studio #CricketKhidaye song to welcome West Indies cricket team to Pakistan contextually creating an association of Coca-Cola with cricket and promoting Coke Studio season 14.” The display they added could be viewed from miles away.

There were also billboards with dynamic displays to showcase fan love. As per Coke Studio, they have received ‘mad love from their fans’ and the billboards dynamic display was a way to appreciate and acknowledge that love. “We wanted to go above and beyond than mentioning them on our asset and featuring them in the nationwide DOOH campaign,” they stated.

Moreover, the campaign drove further engagement via mall activation to give the audience a taste of the sound of the nation by creating pre-hype for Coke Studio season 14, as well as by engaging the audience to guess the artist by listening to the instrumentals.

Coke Studio season 14 began with its first song ‘Jhoom’ on January 14.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How To Register & Verify Vehicles Online In Sindh

By

Lyza Rashid

-

Feb 23, 2022

register verify vehicles online sindh — Image Source: The News Intl

Vehicles, their registration, and their verification are a tough business. You have to stand in lines for hours, it is inconvenient and also worrisome at many times. That is precisely why this latest news will have you elated: now all can be done online. In this article, we’ll be covering the online registration and verification of vehicles in Sindh— get updated:

So, What’s This About?

Registration of a vehicle is required before you can bring it on the road. Moreover, the registration fees are different depending on the vehicle and its engine capacity. After the purchase, you also need to pay a tax. Tax is collected on two-wheeled or four-wheeled vehicles. While registration is only required once, car tax needs to be paid annually.

You must also know that the rate of vehicle tax varies. It depends on the engine capacity too. For engines with capacities up to 800CC, the tax is Rs.1,000. As the engine capacity increases, so does the tax rate proportionally. So for instance, for commercial vehicles, the tax rate is calculated based on the seats.

What Is MTIMS

MTIMS is the Motor Transport Information Management System that was created in collaboration with the Federal Excise Department. The system is an advanced car management system that does pretty much everything for them.

It has the ability to provide information on the status of a car’s registration and also its current ownership or its tax.

MTMIS In Sindh

The Govt has announced that the Excise and Taxation Department will initiate the ‘Sindh Vehicle Registration and Verification Online’ services. They plan to do this through MTMIS. The purpose of this is to allow the public to get basic information on cars by adding basic information like the vehicle’s registration plate or CNIC number.

Why It Is Beneficial

It can be beneficial to use the Online Vehicle Verification Sindh when purchasing a car for a number of reasons. It can be useful to avoid legal issues in the future. MTIMS can also help protect you from any type of vehicle-related theft or fraud. Also, it is important to note all this also applies to motorcycles.

However, for the time being, this system is only available for Vehicle Registration in Karachi. This is because currently only they are registered as the only commercial vehicles in the other cities of the state.

The Vehicle Verification System

MTMIS has also proven to be effective for verification systems. It has made many people’s lives easier. People can utilize the official site of the Sindh Excise & Taxation Dept (ENT) to know about a vehicle’s details. Moreover, through the Excise and Taxation Department’s website or the ePayment GoS App, residents of Sindh can do more. For instance, they can check the details of their vehicles (be it commercial or private) and they can also pay token tax.

You must be wondering how to check through the MTMIS Sindh online vehicle checking system. Don’t worry about it because all that is required is that you enter information in the required format. This all can be revealed to you:

Owner’s name.
Vehicle’s registration number.
Color.
engine number.
vehicle price
year of manufacture
most recent taxes paid or taxes due.

Sindh Vehicle Registration Update

Here’s what’s more: the registration book has been updated. The Sindh Excise and Taxation Department has now replaced the old registration book with a ‘Smart Card.’ Many believe it is more convenient. Through this, you can get essential information about your vehicle simply by feeding in your CNIC.

Stay tuned to Brandsynario for the latest news and updates.

5 Underrated Pizza Places In Karachi That Are Worth Trying

By

Dr. Rida Qamar

-

Feb 23, 2022

5 Underrated Pizza Places In Karachi That Are Worth Trying — Image source: https://www.toprestaurantprices.com/

Are you a Pizza lover, or are you a pizza lover? Yeah, because that is not even a question! Pizza is food for the soul, pizza is life, and this Italian delicacy has found its forever home within us. Soft and crispy dough oozing with a red sauce stuffed with cheese pizza comes in various styles and flavours. Be it Chicago, Italian, deep dish or a calzone, Karachi has now a lot to offer. But what about those underrated pizza places you might have not even heard of or tried?

Keep reading so that you do not have to go on a hunt of finding a new place the next time you crave pizza.

1. Alf’s Pizza

Alf’s is located and defence and offers delivery in Defence and Clifton areas. Their pizzas are baked in firewood and are topped with a generous amount of toppings. Their menu offers a large variety of flavours; however, the best part is the pizza they offer for dessert lovers, which can surely complete your meal.

2. 3H Pizza

3H pizza is located in Millat Town Bagh-e-Rafi and Gulshan-e-Hadeed. The menu offers a variety of pizza and calzone flavours. Their pizzaz are economical for their price range with delicious taste, which makes them worth a try at least once.

3. Eatalia Pizzeria

Head to Eatalia pizzeria to get an authentic style Naples pizza. This joint is located in KDA Scheme 1 and offers some of the best flavours on the menu. The spot is getting a lot of rave reviews for they sell woodfire pizzas with mouthwatering taste yet having an authentic take on an Italian style.

4. Pizzo

An old school hand-tossed pizza topped with marinara sauce and lots of cheese. This eatery is the perfect option for those who like a traditional style pizza. Prepared with fresh ingredients in a hygienic environment, Pizzo also offers vegetarian pizzas for people on a vegetarian diet.

5. Pietros pizza

Pietros is located in defence phase 6 and offers some of the most amazing deals on the menu. Their signature pizza and pasta comes in a variety of flavours and sizes. The pocket-friendly deals are a must-try on the menu.

Let us know which ones are your favourite underrated pizza places in Karachi in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Coca-Cola Launches A ‘Space-Flavored’ Drink & Consumers Are In For A Surprise

By

Dr. Rida Qamar

-

Feb 23, 2022

Hnet.com-image (6) — Image source: newsnationnow.com

Ever wanted to know what space tasted like? Well, even if that’s not on top of your flavor list, now you can find out with Coca-Cola releasing a Starlight flavor.

The limited-edition flavor is currently available only in the United States. According to Coca-Cola, it has “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space”.

2.21.22 pic.twitter.com/OPMPUWlcPI

— Coca-Cola (@CocaCola) February 17, 2022

Starlight Coke

Starlight Coke comes in both sugar-free and original form. The reddish color is described as a “dash of the unexpected” by the company.

Coca-Cola have high hopes when it comes to the impact this new flavour will have, with a press release from the brand describing it aiming “to bring space to life with one sip” and “capturing some of the mystery and essence of what we love about what lies beyond our atmosphere”.

“Starlight was created with the vision that in a world of infinite possibilities somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist,” says Coca-Cola.

Twitter Reacts

The new flavor of Coca-Cola doesn’t seem to fit the imagination of Twitter. Whoever has got their hands on the drink has a thing or two, to say the least.

“My prediction is that #starlight coke is going to be astronaut ice cream flavored cream soda.” One user wrote.

Coke Zero sugar, “starlight” limited edition:

Eh? Like cream soda, caramel flavor. First impression on smelling it was cotton candy. Weird (slight) aftertaste. I’ll get the regular Diet Coke next time, but I’ll drink these on the meantime 😕👍 pic.twitter.com/f2WPbYaAHA

— Joy 🗯 (@JumpForJ0y) February 17, 2022

“Coke Zero sugar, “starlight” limited edition: Eh? Like cream soda, caramel flavor. My first impression of smelling it was cotton candy. Weird (slight) aftertaste. I’ll get the regular Diet Coke next time, but I’ll drink these on the meantime.” Another wrote.

If this doesn't taste like what I imagine the sweat of Ziggy Stardust does… I'm going to be so pissed.#coke #starlight #ziggystardust #davidbowie #sweat pic.twitter.com/tHdVKmtKFC

— Just Deric (@Stripedcomic) February 16, 2022

Availability

Starlight will hit the stores on Feb. 21. Available at local grocery or convenience store in 20-ounce bottles and 10-packs of 7.5-ounce mini cans.

Starlight will be available for about six months, according to Coca-Cola. The company is also planning to launch merchandise to support the new flavor in the market. More flavors are expected to be released under the Creations line, however, no details are released as of yet.

Stay tuned to Brandsynario for the latest news and updates.

Did Designer Omar Farooq Just Copy Burberry’s Campaign?

By

Dr. Rida Qamar

-

Feb 23, 2022

Did Designer Omar Farooq Just Copy Burberry's Campaign? — Image Source: Instagram/Aamiriat

Marketing campaign holds a great space in the fashion industry. Coming up with new designs and launching a brand isn’t just about designing but also portraying the best image of your brand. Meanwhile, designing marketing can only be done with creativity and passion.

However, not all designers put an effort to come up with the right marketing ideas and strategies and just like designs and accessories, campaigns are also copied.

Recently, designer Omer Farooq copied Burberry’s campaign or as we would like to think so. However, we will let you be the judge.

Omar Farooq’s New Collection

What seems like a fashion campaign for the latest fashion editorial is raising eyebrows everywhere. The picture of the model shows him standing on a replica of grass and weed. It seems very ordinary but only until you take a look at Burberry’s campaign for sustainable fashion back in 2020. Fancy taking a look?

View this post on Instagram

A post shared by aamir ali shah (@aamiriat)

Plagiarism Or Inspiration?

Ricardo Tisci, the creative director for the British brand Burberry, offered a line of sustainable goods back in 2020. The collection offered clothes and accessories featuring recycled and repurposing materials, fabric scraps, and fishnet.

While the campaign aligned with the brand’s idea and produce, it seemed quite sensible to make the model stand on the replica of grass. Because what is sustainable fashion if you are not thinking about the environment? However, does the same apply to Omar Farooq’s campaign? Did he produce this collection while keeping sustainability factors in mind? We don’t think so!

Not to mention that his latest collection is named “Space/Time” which sure doesn’t align with the theme of the photoshoot.

Creating a replica of space would’ve been better or giving a different name to the collection might have been better for the brand image.

What do you think about the photoshoot and Omar Farooq’s latest campaign? Let us know in the comments section below.

Stay tuned to Brandsynario for the latest news and updates.

Ever Tried Adding Ice-Cream To Your Cola? Well, Now Is The Time

By

Dr. Rida Qamar

-

Feb 22, 2022

Ever Tried Adding Ice-Cream To Your Cola ? Well, Now Is The Time — Image source: https://content.kegworks.com/

Now that we have officially stepped into fall, you might be getting used to more warm drinks than the cold ones. But before you make the transition, let us surprise you with another drink which you can try as you bid your goodbyes to sodas and ice-creams and welcome coffee and tea.

You may be wondering why? Our answer? This could be one of the most genius inventions you might come across. Yes. Don’t forget to thank us later. Today, we present you Ice-cream Floats. A hybrid of soda and ice cream, which is certainly not a new concept but sure seems exciting.

Ice-Cream Floats

Unlike the name suggest, ice-floats are very easy to make and only require two ingredients, ice cream and soda.

However, you can switch the flavors of both the soda and the ice-cream to create a custom-made float.

Here is a complete list of all the things you need.

Ice-cream
Soda (any)
Chocolate syrup
Whipped cream
A mason jar or mug
An ice cream scooper

Ice cream Float Recipes

Pakola Ice cream Float

Our all-time favorite ice creak soda drink tastes great with vanilla ice cream to make Pakola floats. Double the treat, double the flavor.

Coca-Cola Ice cream Float

Coca-Cola or Pepsi tastes great with chocolate or vanilla ice cream. All you need to do is fill your favorite glass with the drink and then add a few scoops of your favorite ice cream and drizzle some syrup on top.

Fanta Ice cream Float

For this, you can mix orange juice plus soda or just Fanta or Miranda with orange or vanilla ice cream.

Snow White Ice Cream Float

As the name suggests, this snowy white float is made with any lemon/ lime soda (like 7-up or Sprite) and Vanilla ice cream.

The sound of soda might feel dreading to some, so if you are looking for a health-conscious approach, try this drink as an alternative that will do the trick.

Cold Brew

Try cold brew with espresso for a strong kick and the cold mocha brew as the base for a creamy, chocolatey dessert. Add in a scoop of ice cream, and you are good to go.

Stay tuned to Brandsynario for the latest news and updates.

Did Zarnish Khan Just Call Other Celebrities With Lip Fillers, ‘Ducks?’

By

Dr. Rida Qamar

-

Feb 22, 2022

Did Xarnish Khan Just Call Other Celebrities With Lip Fillers, 'Ducks?' — Image Source: Tribune

Zarnish Khan might not be doing a whole lot of projects but she sure keeps sharing her reviews about life and things in general.

Zarnish Khan On Lip Fillers

Recently Zarnish Khan sat down with Wajahat Rauf on his iconic talk show. The actress took some serious jabs at the media fraternity as she shared her point alleged point of view.

In a similar question, Rauf asked if she would ever want to change anything on her face, get a slimmer nose or get thick lips. To which the actress replied, “No I don’t want it, I don’t want duck lips.”

She further added, “Everyone’s become a duck. I’m so sorry but seriously, they were so pretty! What happened?”

Take a look at the video below.

View this post on Instagram

A post shared by Instant Lollywood (@instant_lollywood)

Sharing her views on lip fillers and cosmetic surgery is one thing. However, comparing celebrities and women to ducks because of a mere resemblance was a new low.

Netizens React

While many shared how the entire interview is full of negative comments on the industry. Other called out the actress for having double standards when it comes to personal choices.

Here are some of the reactions

Zarnish Khan On Early Marriages

Previously, Zarnish Khan went underfire for her statement regarding people getting married at a younger age.

She said she would recommend marrying early because one is very flexible and adaptable at that age. Her statement spread like wildfire on social media and the actress had to clarify the statement with a video.

“So, very recently I made a statement in which I said I believe early marriages are good because its easy for you to adjust. All the feminists are after me, a lot of people have a lot of things to say about it,” she said in the video.

Adding, “I said that it’s good if you get married in an early age because it becomes easier for you to settle in.”

“Marriage is all about compromises, not from one side, I don’t say only for women but also for men. For that you need acceptability and patience that fades away with time. In that regard I think if it happens early, it’s not ridiculous.”

Stay tuned to Brandsynario for the latest news and updates.

Nation’s Heartthrob Becomes The New Face For Xiaomi Pakistan

By

Web Desk

-

Feb 22, 2022

Global tech giant recently signed Ahad Raza Mir, the heartthrob of this Nation, as the official face of Xiaomi. The sole purpose of this collaboration is to raise brand awareness and engage the audience, for this Ahad will be equipped with the right responses and information as he becomes an active Brand Ambassador for Xiaomi.

This year’s drop, The Redmi Note 11 series, is all about standing all in the face of adversity while staying true to yourself. Rise to the challenge is a call to action to everyone facing hurdles, it’s a reminder that no matter what life throws at you, you’re more than enough. Just hold your head up high and rise to the challenge!

In the TVC for Redmi Note 11, there is an elephant in the room, the struggles and hurdles faced. The internal battle which is an ongoing dilemma, and how he overcomes them with sheer willpower and Redmi’s support with its features. It’s the journey of how one overcomes and skips hurdles in everyday life while also staying true to who they are. People see the engagement on social media but never the struggles behind them, life is so much more!

The TVC begins with a question. What is the challenge? It’s me against me, to be better than who I was yesterday is the only challenge that matters. It further moves on and addresses social media where everyone wants appreciation and likes from strangers but staying true to oneself is what really matters in the end. Moving on, the fact that we need to be charged for everyday things so we can win life is highlighted, ending with the note that haters will keep on hating you just have to rise to the challenge and prove them otherwise. The TVC packs short and quirky wordplay which points towards the features offered in this year’s flagship drop.

Xiaomi celebrates their extraordinary and innovative phone launch, Redmi Note 11 series, by bringing forth Team 11, a group of ever daring, enthusiastic young individuals, the crème of the crème, talented beyond imagination, who have overcome all battles thrown at them and rose to the challenge, stronger. Team 11 has names such as Saheefa Jabbar, Haseeb Mirza, The Broad Boy etc. onboard. When life throws any hurdles, may it be getting that one perfect shot or conquering the mountains in life, with your utmost willpower and Redmi Note 11’s supporting features, you can overcome anything.

It’s a powerful message to everyone facing negativity and self-doubt, a reminder that nothing is as strong as you are, and if you set your mind to something it’s right there for the grab.

EBM Exhibits Exciting New Product Range At Gulfood 2022

By

Web Desk

-

Feb 22, 2022

Dubai: English Biscuit Manufacturers (EBM) participated in the Gulfood Exhibition 2022 where its vibrant and dynamic pavilion impressed international visitors and buyers, who left the pavilion with a stronger desire to learn more about EBM’s brands and aspirations to grow their business internationally.

This year, EBM showcased its innovative cake range which has garnered immense success in Pakistan and is well-poised to grow around the globe. These include, ‘Peek Freans Smile- doughnut cakes icing coated, sprinkle covered, cream filled rings of delight; and ‘Peek Freans Sooper Soft Bakes’– plain cakes, with the perfect balanced flavor of egg and milk, uniquely shaped yet perfectly rooted in tradition. These products come as a testament to EBM’s continued investment in R&D and innovations to further its international footprint.

Global engagements and platforms like Gulfoods hold major significance for EBM in their endeavor to expand and grow the market. The Managing Director and CEO of EBM, Dr. Zeelaf Munir, while speaking on the occasion, said, “We hope to continue our investment, both at home and abroad, to fulfill the evolving needs of our consumers who look for high quality innovative offerings. Despite COVID-19 challenges and supply chain disruptions around the globe, we were able to sustain operations and have in fact grown our business twofold. We remain committed to providing healthy and affordable nutrition to our consumers in Pakistan and beyond.”

Director Business Development at EBM- Shahzain Munir stated: “The exhibition was a roaring success. We were able to introduce to the audience our innovative cake range which received a very positive response. International markets are, and continue to remain, an important focus for growth, for our business and consequently our country.”

With a global presence in up to 30 countries, EBM proudly exports to the United States, Canada, the UK, the Middle East, and Africa. It has the largest production capacity in Pakistan and has been a market leader for more than 50 years. The company sees itself at the forefront of the continuous evolution of the FMCG industry, at home and abroad. EBM envisions to continue providing products that are rich in quality and nutrition, thus making an impact through its purpose of nourishing lives, hearts, and communities.

5 Wordle Tips & Tricks That Will Help You Improve Your Strategy

By

Dr. Rida Qamar

-

Feb 22, 2022

Hnet.com-image (8) — Image source: goodwordnews.com

Have you seen a sudden influx of social media posts featuring green, yellow, and gray boxes? Welcome to Wordle, the internet’s favorite new word game. While the boxes might not look like a word game at first, they represent how well a player did on the day’s puzzle, without giving away the solution.

Want to get in on the action yourself and see if you can guess the right word? Use this guide that includes tips and tricks to get started right away.

1. Pick The First Word Carefully

The most important tip is to pick your first word carefully. According to Tyler Glaiel, who ran all the numbers to find the perfect starting word, the best first words are ROATE and RAISE. On average, you can get the correct answer within three guesses when using either of those words.

However, since Wordle solutions are usually only commonly used words (not off the wall Scrabble words like “syzygy”), ROATE probably won’t ever be the unicorn first guess answer. RAISE, on the other hand, could be.

2. Play Around With Vowels

You’re not going to run into a Wordle without at least one vowel. So, make sure your first word includes at least a few vowels, especially “a,” “i,” and “e” as these are the most commonly used vowels.

3. Play Past Puzzles

While there’s only one puzzle per day, if you didn’t start playing from day one, there are some archived puzzles to take advantage of. This helps you build your own strategy. Wordle Archive lets you play all the past puzzles in one place.

4. Choose Between Default and Hard Mode

You might not realize there’s a Hard mode if you’ve never clicked the Settings icon at the top-right corner. To add an extra layer of difficulty, Hard mode makes you use any hints you’ve been given in subsequent answers. This means you can just guess another random word to get more hints. Your next guess must incorporate all hints you’ve received thus far.

5. Skip Grey Letters

This might sound obvious, but one of the best Wordle tips is to just avoid using any gray letters. However, remember if a letter turns green or yellow, you could still have a duplicate of that letter. For instance, if you guessed “CHILD” and everything turned green except the “D,” the solution could be “CHILL.”

Stay tuned to Brandsynario for the latest news and updates.

Kinetic Pakistan Launches Its New Global Logo

By

Web Desk

-

Feb 22, 2022

Kinetic Pakistan, the Pakistan division of Kinetic, a global OOH company that falls under the umbrella of WPP Holdings, recently revealed a new identity for the brand with a new logo in a recent event in Lahore. The new logo has been introduced after a span of five years.

Keith ‘Kappy’ Kaplan, CEO, Kinetic Global online revealed the new identity through projection on the wall of a building located opposite Kinetic Pakistan head office in Lahore, and shared his vision on the future of Kinetic and OOH. The event was followed by an OOH campaign in Karachi on the Country 8 building to announce the new identity across Pakistan.

Others present on the occasion were Nick Parker, COO, Kinetic Global; Michelle Prieb, VP, Marketing and Communication, Kinetic Global, Dennis Kuperus, Head of Innovation, Kinetic Global, along with Naveed Asghar, CEO, GroupM, Fahad Asghar, Country GM, Coca-Cola Pakistan, and Jawad Hassan, Head of Marketing Operations, Jazz.

Talking about the relaunch, Ahsan Sheikh, CEO, Kinetic Pakistan, said the new logo is inspired by the top view of a billboard projection: the left line resembles the billboard and the waves on the right is the Kinetic energy projecting outwards. “At the same time, the perspective view resembles the shape of a ‘K’ for ‘Kinetic’. The logo also reflects the skyline and how Kinetic is changing it.”

According to Sheikh, since the OOH media industry is evolving at a rapid pace with new technologies, systems, and methods of doing business, Kinetic believes it is essential to stay ahead of the curve and keep our identity up to date according to the environment. He said, “Along with the logo, our tagline has also changed to ‘We Build Brands Out of Home.”

With the introduction of the new logo and tagline, Kinetic wants to establish a whole new point of view through Out of Home by staying more connected, more digital, more global, more aware and more responsible. “Kinetic Pakistan has been the market leader for over 12 years and we will continue sustaining this exceptional position. We want to go beyond awareness – build connections, earn trust and drive engagement as well as lead the industry with innovation, technology, collaborations and progressive mindset,” said Sheikh on Kinetics plans for the future.

Stay tuned to Brandsynario for the latest news and updates.

Tokyo Jujutsu High’s Finest Join the Battlefield: Jujutsu Kaisen X PUBG Mobile Live Now!

By

Web Desk

-

Feb 21, 2022

Pakistan – February 21^st, 2022 – PUBG MOBILE, one of the world’s most popular mobile games, has officially launched its partnership with the world-famous anime series, JUJUTSU KAISEN. The partnership adds Cosplay Sets of the series’ main characters, Cursed Corpse enemies, a Cursed Object Crate hunt, new special emotes and other JUJUTSU KAISEN themed items. From February 15^th through March 15^th, PUBG MOBILE players will have one month of themed content and challenges to look forward to in this exciting collaboration.

JUJUTSU KAISEN has descended on Erangel and Livik! The popular anime series focuses on a high school student named Yuji Itadori, who swallows a cursed finger and taking the curse into his own soul. Jujutsu Sorcerers sentence him to death, but before that happens, he must find and consume the Curse’s remaining fingers.

In a first-time partnership between PUBG MOBILE and JUJUTSU KAISEN, fans will see the characters and artwork from the world-renowned and much beloved Shōnen series enter the game. Yuji Itadori, along with fellow students Megumi Fushiguro, Nobara Kugisaki and teacher Satoru Gojo will all be available through Cosplay Sets for players to collect and use in battle.

Choose Ranked Theme Mode for either Erangel or Livik, where players can battle on the new special theme mode. In each map, players will find Cursed Object Crates, which contain Sealed Sukuna Fingers. Find and collect all the fingers for rewards and special achievements. Beware! These crates won’t be easy to find–players who struggle can check the clues in the Cycle system to help them locate the crates.

Cursed Corpses can now also appear in this Theme Mode! The Cursed Corpse Grenade has also been added, which when used will summon a Boss Cursed Corpse. Defeat it to earn supplies that will help players win a Chicken Dinner. Cursed Corpse Grenades can be found throughout the map as they have a small chance of randomly spawning.

Throughout the collaboration, players will also be able to accumulate Exploration Progress, either through playing the JUJUTSU KAISEN Theme Mode or normal Classic Mode matches–players can earn more Exploration Progress in the JUJUTSU KAISEN Theme Mode. Collecting enough Exploration Progress allows players to earn JUJUTSU KAISEN themed rewards, temporary special emotes, Cosplay Sets and Ornaments for Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, custom weapon and car skins and items such as Cursed Corpse Cathy, who is available as a companion. Players who want to keep these items can upgrade them from temporary to permanent during the collaboration period. Earn Exploration Progress and start your adventure with Cathy in PUBG MOBILE now!

The PUBG MOBILE and JUJUTSU KAISEN Theme Mode has been launched and is available on Erangel and Livik until March 15^th.

PUBG MOBILE is available to download for free on the App Store and Google Play Store.

realme 9i | Unboxing | Brandsynario

By

Web Desk

-

Feb 21, 2022

The realme 9i is packed with a superior 6nm processing power with the power of Qualcomm Snapdragon 680 chipset as well as a 50MP AI Triple camera to help you take the perfect shot and super-fast 33W Dart Charge to ensure you never run out of battery!