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Here’s Why Kraft Coffee Bags Are Such A Big Deal

If you have ever seen brown paper bags containing coffee often then there is a reason behind it. These brown paper bags are also known as kraft bags one of the most popular items to store coffee and coffee beans. Meanwhile, kraft bags are also used in other industries including cosmetics, food, and beverages with a market value of $17 billion.

Kraft Bag Composition 

The word ‘kraft’ is a German word for ‘strength’. Referring to the paper’s durability, elasticity, and resistance to tearing these qualities make them one of the strongest paper packaging materials on the market.

Another great reason for using Kraft paper is its ability to be biodegradable, compostable, and recyclable. The paper is derived from wood pulp, including pine and bamboo trees. The pulp can be extracted from underdeveloped trees with the help of shaving, striping, and edgings discarded by sawmills.

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The material obtained from trees is mechanically pulped or processed in acid sulfite to produce unbleached kraft paper. The best part about the process is that it requires fewer chemicals than conventional paper production making it less harmful to the environment.

Image source: freepik

Over time the production process of Kraft paper has also become more environmentally friendly. The water required for its production has been reduced drastically by 82%.

While Kraft paper is highly compatible with a majority of printing methods, the best part about it is that it can be recycled up to seven times before its biodegradation is completed.

What Makes Kraft Paper So Popular?

The biodegradability and affordability make it one of the most popular materials amongst consumers. Since human consumption is also majorly derived from environmental factors, for those who strongly prefer paper packaging over plastic, kraft is a popular choice among those customers. Research suggests that customers who are likely aware of how their use of packaging impacts the environment are more likely to use it for the betterment of society.

Read More: Peek Freans Unveils Its Much-Awaited ‘Gluco Kahani Book’ At The Karachi Literary Festival

Stay tuned to Brandsynario for the latest news and updates.

Peshawar Zalmi Vs Islamabad United: This Fun Banter Is Worth Seeing

Source: Sportrush

From its start, the Pakistan Super League (PSL) has provided excellent entertainment for cricket lovers. Every season, the league gathers some of the top players from across the world to participate in an exciting show of cricket. The rivalry between various clubs, notably between Peshawar Zalmi and Islamabad United, is one of the most entertaining features of the competition.

Cricket fans anticipate the banter between these two squads with bated breath. Be it on social media or on the field, both clubs’ players and supporters never miss an opportunity to poke fun at each other. This two clubs’ rivalry has only gotten stronger over time, and it is currently one of the most talked-about rivalries in the PSL.

Islamabad United diss game going strong 

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Source: Facebook

Shadab Khan of Islamabad United can be seen taking a shot at Peshawar Zalmi in a recent Foodpanda promo. Shadab is shown in the advertisement clutching a Foodpanda bag and peering into it. The caption says, “Peshawari Chapli Kebab,” which are well-known in Pakistan, but it also takes a subtle jab at their opponent, Peshawar Zalmi, whom they were set to meet later. In other words, the dig was intended to convey to Zalmi fans that the Uniteds are prepared to devour their competitor for a snack in the next encounter.

The advertising clearly demonstrates the two teams’ strong rivalry. It also emphasizes the need of having a strong team spirit and fan support. As the PSL heats up, supporters of both sides can expect exciting matches and unforgettable moments.

Peshawar Zalmi catching up

However, Peshawar Zalmi were not far behind in adding spice to the already highly-anticipated match. Muhammed Harris and Liam L Stone of Peshawar Zalmi have made news on social media when a photo of them carrying McDonald’s burgers leaked online. The photo, which was shared on the Peshawar Zalmi’s Facebook page, depicted the two players clutching burgers and posing for the camera.

May be an image of 2 people and text
Source: Facebook

The image was posted in reaction to a social media post by Islamabad United, which poked het Zalmi squad. The Peshawar Zalmi team intended to demonstrate that they, too, were prepared for a nail-biting game and were certain of an easy victory in the forthcoming encounter.

Regardless of how people respond to the image, it is apparent that both sides were preparing for their next battle with vigor. While spectators and fans enjoy the game on and off the field, it’s vital to remember that nice banter and genuine sportsmanship may make the festival even more enjoyable.

What are your thoughts on this? Let us know in the comments below.

A ‘Rumored’ Tesla Car Has Left People Confused

A 'Rumored' Tesla Car Has Left People Confused
Source: New york Post

As a prototype was sighted on the streets of California, a new Tesla automobile has been making headlines in recent days. The automobile, which resembles a Tesla Model S, has left people perplexed and intrigued about what the business is up to.

A Tesla devotee travelling in the Fremont region of California noticed the prototype. The automobile, which looks to be a modified Model S, was seen on video by a fan. The automobile does, however, have some odd elements, such as a huge rear spoiler and a redesigned front grille.

Tesla Model Y mazda prototype
Source: Electrek

Can it be a Model S Tesla?

The discovery of the prototype has fueled conjecture about Tesla’s plans. Others speculate that it might be a new model of the Model S with upgraded features and a fresh look. Others have theorized that it may be an entirely new vehicle, possibly a more economical choice that would appeal to a broader spectrum of buyers.

Yet, some doubters believe the prototype is a hoax or a forgery. Tesla has a history of making pranks on its fans and detractors, such as when it published a video of a Model S converted to seem like a James Bond automobile.

Others predict that the new vehicle will be a less expensive version of the Tesla Model S. This would represent a shift from the company’s prior goal of developing high-end, premium electric vehicles. Others have speculated that it may be an entirely new sort of electric vehicle, such as a smaller, more compact automobile that is more accessible to the general population.

Confusion around the purported next Tesla vehicle is nothing new for the firm. Tesla has a reputation for keeping product specifics under wraps until they are ready for distribution. This tactic has previously worked successfully for the corporation, generating a lot of excitement and expectation among fans.

Despite the confusion and conjecture around the prototype, Tesla has yet to issue an official statement regarding what the car is or what it will be used for. But, the business is notorious for keeping product information under wraps until they are ready for release, so some uncertainty around new Tesla goods is not uncommon.

Tesla fans are hopeful for an new modified EV 

Tesla test vehicle spotted with lidar leads to rumors and confusion | Electrek
Source: Electrek

Tesla has been a major force in the transition to electric vehicles, and its speculated new automobile might be a game changer for the industry. A more economical option might make electric vehicles more available to a larger spectrum of consumers, therefore hastening the transition to a more sustainable transportation system.

Unfortunately, it is difficult to predict the market impact until further information about the prototype is revealed. Tesla has a history of pushing boundaries and upsetting conventional industries, and the new vehicle might do the same.

Stay tuned to Brandsynario for the latest news and updates.

The Dark Side Of Wearable Fitness Trackers You Didn’t Know About

According to a recent study published in the journal Heart Rhythm, scientists have discovered a potential problem associated with wearable devices’ bioimpedance. Meanwhile, researchers suggest that further studies are needed to better understand the effects on patients.

The use of wearable devices has become inevitable over recent years, to monitor health activities such as heart rate and blood pressure. However, with such trackers, the chances of impedance between the tracker and the functioning of cardiac implantable electronic devices are more likely pacemakers, implantable cardioverter defibrillators, and cardiac resynchronization therapy devices.

Bioimpedance Sensing Technology 

Bioimpedance sensing technology emits a small, imperceptible current of electricity (microamps) into the body. Later the electrical current flows through the body, and the response is measured by the sensor to determine the person’s body composition (i.e., skeletal muscle mass or fat mass), level of stress, or vital signs, such as breathing rate.

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“Bioimpedance sensing generated an electrical interference that exceeded Food and Drug Administration-accepted guidelines and interfered with proper CIED functioning,” says lead investigator Benjamin Sanchez Terrones, Ph.D., Department of Electrical and Computer Engineering, University of Utah, Salt Lake City, UT, USA.

“We have patients who depend on pacemakers to live,” said Benjamin Steinberg, a cardiac electrophysiologist who co-authored the study. “If the pacemaker gets confused by interference, it could stop working during the duration that it is confused. If that interference is for a prolonged time, the patient could pass out or worse.”

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Further adding, “The results, determined through careful simulations and benchtop testing, do not convey an immediate or clear risk to patients who wear the trackers, but the different levels emitted could result in pacing interruptions or unnecessary shocks to the heart. Our findings call for future clinical studies examining patients with CIEDs and wearables.”

Stay tuned to Brandsynario for the latest news and updates.

TikTok And Zindagi Trust Launch The Second Stage Of Digital Safety Campaign With MoITT

24 February 2023, Pakistan With the help of the Ministry of Information Technology and Telecommunications, TikTok and Zindagi Trust have announced an expansion of their partnership to promote awareness of digital safety. About 50,000 beneficiaries will benefit from this renewed cooperation, which is a part of TikTok’s international efforts during Safer Internet Month, spread over 100 public schools in all of Pakistan’s provinces. A larger number of schools will have access to this campaign thanks to the Pakistan Telecom Foundation’s inclusion in this alliance.

The MoITT, which supported the Digital Safety program, was present at the signing ceremony between TikTok and Zindagi Trust. Almost 1800 students, teachers, and parents benefited from more than 20 workshops held in the first phase of this cooperation, which was started last year, at the two government schools chosen by Zindagi Trust: SMB Fatima Jinnah and Khatoon-e-Pakistan. The workshops covered a wide range of topics related to staying safe online, including safety rules and the TikTok Community Standards.

Farah Tukan, Head of Government Relations and Public Policy – Middle East, Turkey, Africa, Pakistan, and South Asia at TikTok, said: “We are happy to extend our partnership with Zindagi Trust, especially after the impact we were jointly able to create around digital safety awareness during the first phase. This extension is another step in the right direction for ensuring our TikTok community in Pakistan remains digitally safe.”

Federal Minister for IT and Telecommunication, Syed Amin Ul Haque said: “To commemorate the Safer Internet month, the government deems it a priority to actively work towards providing safer digital spaces. The partnership between Zindagi Trust and TikTok is a step in the right direction for disseminating necessary awareness and guiding young people toward digital safety. We are looking forward to adding value to this partnership for the benefit of our younger generation.”  

Aisha Humera Moriani, Additional Secretary and Chief Executive Officer of, the National Information Technology Board, said: “We are fully committed to building a cutting-edge digital infrastructure in Pakistan which promises a safe cyberspace and a conducive regulatory environment for everyone. By supporting this partnership between TikTok and Zindagi Trust, we aim to nurture e-governance, transparency, and financial inclusion, despite many challenges and threats associated with the internet including data privacy, security, cybercrime, and fake news.”

Dr. Aamna Pasha, the Chief Academic Officer of Zindagi Trust, added: “At Zindagi Trust, we recognize that with opportunities come risks and it is important when providing access and possibilities to our students that we also prepare and support them to understand and mitigate potential risks. This is why we are particularly proud of this collaboration and lucky to have found wonderful partners like TikTok that enable us to continue our efforts of impacting public schools.”

A digital safety toolkit will be created as part of the second phase of this joint venture to aid in educating kids, teachers, and parents about online safety. The toolkit will be a thorough manual with all the instructions you need to navigate the digital world properly using both interactive activities and theoretical knowledge. Along with teaching them responsible reporting and protection methods, specific strategies will be provided to address various online issues, such as cyberbullying, cyber harassment, scamming, fake news, etc.

These toolkits will be made available both digitally and during the digital safety workshops that will be held at various schools around Pakistan. To guarantee that awareness and learning continue beyond the current scope of the project, the Zindagi Trust team will additionally provide training and advice to public schools that seek to launch the safety toolkit in cooperation with TikTok. Building trusting relationships between parents and students will be another crucial element in ensuring that students have dependable adults to turn to in case they get into problems online and that parents have an open view of their children’s online activities.

The workshops also aim to teach parents and teachers how to use security measures on websites like TikTok to protect their kids online. They will be instructed, for example, on how to use TikTok’s Family Pairing features, which let parents link their accounts with those of their children and adolescents to impose limits like Screentime Management, Restricted Mode, and Direct Messaging.

 

 

According to OMDIA TCL Is The Second Best Global TV Brand

According to OMDIA’s Global TV Sets Report 2022, TCL, one of the major brands in consumer electronics and a major player in the global TV market, has recently been ranked as the No. 2 global TV brand. The data also indicates that TCL’s large-screen TVs have experienced significant growth over the past year and have maintained their top spot in the global 98-inch TV market share.

TCL established the Mini LED TV category and began 2023 by showcasing its most recent display and smart technologies at CES 2023. As an added accolade, TCL’s TCL Mini LED 4K TV C935 and C835 won two CES® 2023 Innovation Awards. According to OMDIA, a reputable market research company, TCL was previously ranked first as the No. 1 Android OS Smart TV brand in 2021 with a consistent market share of 20.7%.

In 2023, TCL’s new Mini LED Series will be offered in XL screen sizes, allowing for a greater number of Mini LEDs to be used on a TV with thousand-level local dimming zones, bringing stunning peak brightness in the imagery as well as prominent detail performance by TCL’s exquisite light control algorithm, all of which help to reveal every detail in extremely bright environments, like sunlight or the darkness of caves.

Beginning in the first quarter, TCL’s eagerly awaited 2023 Mini LED and QLED TV series will be offered on international markets. For the most recent information, do stay tuned, get in touch with your local TCL office, or check out our social media pages.

TCL began operating in Pakistan in 2013 and will continue to hold the top spot for LED TVs there in 2022. TCL is continuing to hold the top spot in the nation in market-leading sectors like Mini and Qled TVs. Sales volumes have steadily increased year over year as a result of the company’s high-quality, creative goods and careful attention to consumer needs.

Stay tuned to Brandsynario for more news and updates.

 

iPhone PTA Charges Can Now Be Paid On Installments

iPhone PTA Charges Can Now Be Paid On Installments

For all iPhone customers who are concerned about paying the hefty PTA charges for registering their devices, we have good news. PTA taxes on recently purchased iPhones can now be paid in monthly installments with no markup. Recently, Pakistani iPhone users have had to make the difficult decision of whether or not to buy a PTA-approved iPhone. It is a result of the most recent taxes, which are extremely expensive, levied on these phones. The whole cost of the phone is now too much for the typical consumer to afford.

Image Source: Gadgets Now

The outrageous price of the PTA-approved iPhone 14 Pro Max (1TB) is PKR 730,000. The phone’s original cost is, however, $1724, which is about equivalent to PKR 451,000. As you can see, the tax is excessive, and many users are avoiding it by registering their iPhones with PTA by utilizing other strategies, as we explained in one of our blogs. Many users would, however, think twice before paying the entire amount up front if they have the option of paying the tax in installments. In order to pay PTA taxes on the iPhone 13 and iPhone 14 series in installments, follow these instructions.

How to Pay PTA taxes on iPhone 13 & 14 series in installments with 0% markup?

Image Source: Crush Pixel
  • First of all, log in to your Alfa app. From the main interface, click on the Alfa mall as pointed out in the given image.
  • Afterward, from the Alfa app menu, tap on the search icon located at the top.
  • In the next step, type PTA approval service and you will get the related suggestion as you can see in the given image. Click on the suggestion.
  • You can now select the PTA Approval Service for either the iPhone 14 or the iPhone 13 on the new UI. As seen in the illustration, the total PTA taxes are also mentioned.
  • Next, on the following page, scroll down and provide the necessary data. It has a 0% markup on the tenure (3 or 6 months). You will also need to write your IMEIs down before clicking “add to cart,” as shown in the provided image.

It is important to note that you can contact the relevant bank for additional support if you run into any problems while applying for installments or if you require any additional information.

Stay tuned to Brandsynario for more news and updates.

 

Breeze Mobile App Now Available For Green And Orange Line Riders

According to resources, the Sindh government launched the “Breeze Mobile App” for the convenience of users of the Green and Orange line metro services on Thursday. In his remarks at the mobile app launch event, Sindh Infrastructure Development Co Ltd General Manager Abdul Aziz said that the Ministry of Planning and Development and SIDCL worked together to establish a mobile app for Karachi residents who ride the Green and Orange Line buses. He said that the app will allow users to check the whereabouts of the bus, top off their accounts, and purchase tickets for the Orange and Green Line metro services.

Image Source: Google Play Store

All media partners were present at the launch ceremony. The Green Line and Orange Line of Karachi’s Bus Rapid Transit (BRT) are now connected to the smartphone app, allowing residents to buy tickets there to save time and energy. According to GM Green Line Abdullah, the card can also be recharged through a smartphone application. The Sindh Government has released the cash, he claimed, and work is being done to connect the Orange Line with the Green Line.

He further stated that Nagan Chowrangi will be added to the Orange Line’s itinerary and he continued by saying that since gas prices have risen, Green Line usage has grown.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

10 Places To Find The Best Hotpot In Karachi

Image Source: eatdrinkkl.blogspot

Hotpot has taken the food world by storm. The Chinese dish has been received very well by Pakistanis ever since its launch two years ago. Many restaurants are offering the dish with a version of their broth and condiments. If you haven’t tried a hotpot yet, you are missing out on a major trend.

Here are the best hotpot places that offer delicious taste and service in Karachi.

1. Totoro

Totoro’s hotpot was very well-received ever since its opening. The clean aesthetics of the location with consistent taste and good quality premium products have helped build quite a hype for Totoro.

2. Wang Wang 

Wang Wang Karachi is the most famous hot pot spot in Karachi which took social media by storm. They have a rooftop-based eatery but make sure to reserve beforehand to avoid the wait. People who often eat out here love the spicy broth and the plethora of hot pot items that you can choose from their menu. They also began serving hot pot at home following the lockdowns last year. Call and check out for availability for a laidback hotpot night at home.

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3. Hotpot Karachi

Hotpot Karachi offers a blend of both – the perfect ambiance and delicious taste. The quality of the ingredients is top-notch with colossal portions and servings. Brownie points for their customer service is extraordinary, which makes for one of the most accommodating staff.

Read More: This Paratha Would Be A Dream For Gulab Jamun Lovers

4. Golden Dragon Hotpot 

Golden Dragon has received rave reviews for serving the best and good quality ingredients with a perfect ambiance. So, if you are looking for a more convenient option, Golden Dragon is your best bet.

5. Cocochan 

Cocochan essentially offers a hotpot night at their Tipu Sultan outlet, only on Tuesdays. The restaurant mainly serves Thai, sushi, and mandarin food but you can also enjoy a customized serving of hotpot every Tuesday night.

6. Mingzhu

Located in the heart of DHA Mingzhu is known for its soothing vibes and elaborated Chinese menu. However, Mingzhu’s hotpot is among the best-served dish at the restaurant. With a variety of sides and broth options, Mingzhu is all in all a decent hotpot spot.

7. Hotpot Ministry 

Hotpot ministry is opening its door right in the heart of Bahadurabad. Their exquisite interior and eye-catching ambiance garnered the eyes of netizens as soon as the pictures went viral. Rumour has it that it is going to be one of the buzz-worthy places on the other side of the city so make sure to check it out.

8. Hotpot Tonight 

Hotpot Tonight is located in Clifton block 4. The eatery doesn’t only offer scenic views but also fresh ingredients to make the taste worthwhile.

9. Magic Hotpot

If you want to have the best of both worlds Magic hotpot is the perfect pick for you. Located in DHA Phase 8 the rooftop hotpot spot offers delicious taste alongside breathtaking views.

10. Lao Wang Hotpot

Lao Wang is another authentic Chinese hotpot place that has the most traditional Chinese setting you could ever experience in Karachi. Located in Zamzama, the eatery is run by a Muslim Chinese couple who vows to bring the best to the table.

Stay tuned to Brandsynario for the latest news and updates.

Powered by TCL, Peshawar Zalmi Releases “Zalmi Raalal” Official Anthem

TCL, Pakistan’s No.1 LED TV Brand, has launched their most anticipated anthem for PSL 8, “Zalmi Raalal,” in partnership with Peshawar Zalmi. “Zalmi Raalal,” directed by Hassan Dawar himself, is a star-studded, action-packed mash-up of music, fashion, and sports, the three primary passions of Peshawar Zalmi. The music video features cricket’s top superstars Darren Sammy and Babar Azam, as well as Pakistan’s biggest celebs Mahira Khan and Hamza Ali Abbasi, and was produced by Naughty Boy, who has worked in the worldwide music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith. “Zalmi Raalal,” Peshawar Zalmi’s official hymn for 2023, is an ode to passion, a story about the beauty and power of the KP region and its people. Since its release, the anthem has received over one million views across all online channels, and the numbers are rapidly increasing.

The star-studded and narrative-driven hymn prominently features Zalmi ambassadors and sportsmen. The original teasers, which featured Hamza Ali Abbasi riding a horse and Mahira Khan strolling as Zalmi ambassadors, further added to the excitement around the anthem. The anthem also features Peshawar Zalmi’s leading players, including Babar Azam, Muhammad Haris, Saim Ayub, Arshad Iqbal, Salman Irshad, Khurram Shahzad, Usman Qadir, Sufiyan Muqeem, and last but not least, Peshawar Zalmi’s head coach Darren Sammy, who is also an honorary Pakistani and well-liked by all Pakistanis. The beauty and diversity of Peshawar Zalmi’s hymn are further fueled by the fact that it produces harmonic harmony between Pashto, Urdu, and English, making the entire anthem a work of art.

Each year, the release of the highly anticipated team anthem generates millions of views and becomes the most watched musical content of the season. The beauty of TCL and Peshawar Zalmi’s anthems, however, lies in the fact that it is an avenue that provides upcoming young talent with a chance to express their talent.

Majid Khan Niazi, TCL’s head of marketing, said, “At TCL, we’ve always been passionate about bringing hidden talents to the forefront, and the PSL cricket-mela provides us with the perfect stage to showcase our unwavering commitment to the nation. We’re proud to power the electrifying anthem, ‘Zalmi Raalal’ of the mighty Peshawar Zalmi, as well as their team, with our unwavering dedication to fostering new talent and making this PSL season a thrilling, unforgettable experience. So, join us in celebrating the spirit of cricket, as we gear up to make history and leave a lasting impact on the game.”

Mr. Nausherwan Effandi, CCO Peshawar Zalmi, commented, “We take immense pride in the content that we make, especially our much-awaited team anthems featuring the biggest names from the world of sports and fashion. We believe in promoting upcoming music artists in the country and by giving them an opportunity to work with an International Music Producer, Naughty Boy, Peshawar Zalmi showcases its commitment and promise of feeding the passion and creativity of our youth.”

With Zalmi Raalal out, TCL and Peshawar Zalmi have made headlines yet again with a musical rendition that exemplifies passion and creativity at its best. Please share your thoughts in the comments area.

Watch here:

EBM Leaves Everyone Stunned At GulfoodExpo 2023

English Biscuit Manufacturers (EBM) took part in the Gulfood Expo 2023 with a stunning pavilion that attracted both foreign visitors and potential customers, piqued their interest, and left them wanting to know more about the company’s brands and their intentions to enter overseas markets. This year, EBM debuted their creams portfolio in the Middle East, which included its two most successful brands, RIO and Sandwich.

The commitment of EBM to continue investing in R&D to bring consumers cutting-edge products is consistent with the company’s goal of nourishing lives. EBM holds events like Gulfood in high respect since they enable the company to expand significantly in the global market.

Speaking on the occasion, the Managing Director and CEO of EBM, Dr. Zeelaf Munir, said: “We are thrilled to be here once again and are grateful for the opportunity provided to us by Gulfood to showcase Pakistan’s capability when it comes to producing baked goods. Despite the economic challenges faced during these tough times, we have been able to strengthen our position as a market leader. We remain fully committed to providing healthy and nutritious baked delights to our consumers in Pakistan and beyond.”

Executive Director at EBM, Shahzain Munir said: “The feedback from the international community has been very encouraging. We are very pleased with how they displayed a willingness to learn more about our brands and our future plans. The reason behind EBM’s expanded footprint is the result of the immense hard work of over five years. The exploration of opportunities to expand our international business remains one of our key priorities, as we will be able to contribute towards the growth of Pakistan’s exports as a company, which is the need of the hour in the current times.”

EBM takes great delight in exporting its goods to the United States, the United Kingdom, Canada, Europe, the Middle East, and Africa. EBM has a solid presence in more than 30 countries. It continues to dominate the market and be at the fore of the FMCG sector’s ongoing evolution. In order to fulfil its mission of nourishing lives, hearts, and communities, EBM plans to continue offering products that are high in quality and nutrition.

Ramadan In Pakistan: Why Can’t We Make It Easier For Our People?

Muslims around the world observe a month of fasting during the holy month of Ramzan, also known as Ramadan. Muslims completely submit to Allah’s Will by abstaining from eating, drinking, and other self-indulgent behaviors from sunrise till nightfall. Ramadan is the month that is commemorated in Pakistan with the greatest amount of reverence, seriousness, and submission.

Fasting is viewed as a time to purify one’s mind, spirit, and body rather than as a punishment. Everyone in this place prays, fasts, and revels in the straightforward yet sublime pleasures of the holy month with joy and fervor. When people first see the Ramadan moon, the excitement begins. As individuals begin stocking up on necessities in order to prepare for the fasting month, there is a flurry of activity in the streets well into the night. While the ladies begin to prepare the Suhoor (pre-dawn) meal, the males go to the mosques for Taraweeh prayers.

Image Source: Lost With Purpose

Month Of Holiness Or Inflation? 

For Muslims around the world, Ramadan is one of the holiest months in the Islamic calendar. As far as Pakistan is concerned, it has long been customary for the inflation rate to rise during Ramadan. There are two distinct categories of Muslims in the nation who are looking forward to this month. For some people, it gives joy and benefits, while for others, it brings a significant sum of money. Yet when the cost of food reaches astronomical levels, it becomes a curse for the poor while the business community and hoarders who benefit as much as they can from this Ramadan month see it as a godsend.

The majority of Pakistanis love a hearty breakfast like paratha (buttery flaky flatbread) served with their preferred curry. Another favorite is milk-soaked jalebis, which are crispy fried orange spirals. There is always tea served after breakfast, no matter what it is. Some homes just serve the typical breakfast fare of eggs of every description or omelet, along with thick, oiled parathas. With boiled eggs, juice, bread, and tea, the groups that are concerned with their figures want to keep things light. For others who are less fortunate, it can be meals from the previous evening. The wealthy, on the other hand, might go to one of the many opulent hotels to enjoy a five- or six-course meal. Talk about being extravagant.

Image Source: Arab News

In addition, due to the current economic climate, the poor people who make only a few hundred dollars each day after working all day have nothing to do, their lives are in danger, and they are concerned about setting their stoves on fire. They are confined to their homes, and there is no way for them to make money. Profiteering has emerged in this difficult situation, and while cutting their prices in honor of Ramadan, profiteers have increased the cost of daily food products at alarming rates.

Even though it is a Muslim nation, there is no leniency in the pricing of highly necessary and in-demand foods during the holy month of Ramadan, including flour, gram flour, oil, potatoes, tomatoes, lemons, sugar, red chilies, chicken, watermelon, dates, etc. There is a tremendous sense of oneness during the holy month, far more so than the rest of the year, despite the fact that this country is home to so many different cultures and sects.  

Image Source: Pinterest

Less people are at work and at school, and people return home earlier so they can relax and pray until iftar, or the breaking of the fast during the Maghrib (Sunset) Prayer. However, people exploit this and take days off from work. Every home should have the intriguing aroma of frying pakoras, which are grain-flour dumplings that are fried until crisp and then consumed with hot sauces. But what about those that cannot afford these? And the rich who can order “wholeheartedly” cause nothing but waste.

Image Source: Cook With Renu

Ramadan Abroad

Countries that are not Islam-dominant like the United States, India, Canada, Australia, etc have different ways of celebrating Ramadan. They may not be as enthusiastic or high in spirit because of the countries majorly being home to Christians, Hindus, or other religions.

Image Source: National Geographic

Throughout the month of Ramadan, Islamic centers across different nations frequently encourage community members to participate in customary morning and evening prayers and ceremonies. Occasionally, they even organize family-friendly events on the weekend. It is possible to easily attend an Islamic center to perform worship there because some of them are open around the clock. The prayers are usually led by a qualified Quran reciter. In order to provide opportunities for reflection and rekindling the faith, these centers frequently also host talks in the mosque.

What Do Other Nations Do?

These skyrocketing prices have compelled poor people to break their fast with only water in Pakistan. Moreover, they have nothing to eat after breaking their fast because of the high inflation rate. However in other nations, traditional iftar dinners can be shared with others to break the fast, and many mosques and volunteers will provide beverages. Even some restaurants take part, and many families decide to break their fast their several times over the holy month. Even for non-Muslims, going to a participating restaurant is a terrific way to take part in a traditional iftar feast and get to know the neighborhood’s Muslim population. Anything from American cuisine to selections from Southeast Asia, the Arab world, Africa, and Europe may be found on the menu. It’s a true feast for the senses.

Image Source: Share America

Many non-Muslims dine with their Muslim relatives or friends at this time, and numerous colleges, universities, and even eateries offer visitors to sample the cuisine and spirituality of the month. Politicians and community leaders also take advantage of this day to pay tribute to Muslims and pay visits to local centers. While there isn’t a national holiday in the nation to observe Ramadan or Eid, many Muslims nonetheless decide to take the day off from work or school to spend time with their families. The governments of many countries are also very considerate of the holy month and are lenient with Muslim citizens.

A Sense Of Unity And Togetherness 

Ramadan is unique to any country. It fosters a strong sense of community and pride. It may be a time for empty bellies, but hearts are undoubtedly full. Also, it is a time when we are especially grateful for our Muslim coworkers and friends because it is challenging for them to continue with school, work, and daily life while simultaneously observing the daily fast. In recent years, the public schools in many cities of Christian countries declared that Ramadan, Eid Al-Fitr, and Eid Al-Adha would be honored. They also provide Muslim families and citizens with food and water. Other systems help in all other ways they can. It only makes a right to recognize this festival in the same way that Christian and Jewish holidays are recognized since Muslims are a part of almost every nation. We can only hope that other states and school systems will follow.

Do other nations do a better job of celebrating Ramadan in its true sense than Pakistan? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

ACCA Organizes High-Level Conference In Karachi

The ACCA Pakistan Leadership Conversation (PLC) 2023 session in Karachi gave senior business leaders and influencers in the nation the chance to engage in future-focused discussions and present businesses and the government with a forward-looking action plan on how to weather the current economic headwinds and capitalize on new opportunities in emerging sectors.

The session concentrated on important policy reforms and business initiatives to create an environment that will allow the emerging sectors to thrive, assist the nation in addressing its current economic challenges, and set out on a path to sustainable, inclusive growth, in keeping with this year’s event theme, “Shaping the future in uncertain times: Learn. Adapt. Thrive.” 

Focusing on the central role of the accountancy profession, ACCA’s global president, Joseph Owolabi, in his keynote address emphasized: ‘As society’s expectations shift with speed and intensity, the challenges that lie ahead for business, governments, and policymakers are complex. But with skills, knowledge, and experience that transcend sectors and borders, the accountancy profession is uniquely placed to help drive the change people want to see.’   

The Federal Minister for Marine Affairs, Syed Faisal Ali Subzwari, spoke on the environment, climate change, and green growth.

Sima Kamil, the State Bank of Pakistan’s deputy governor, also spoke at the event and gave a thought-provoking speech on the subject of “Building economic resilience in unpredictable times.” 

In an insightful keynote, Muhammad Aurangzeb, President and CEO of HBL, presented a business case for the adoption of the ESG framework and described how it helps companies achieve sustainable growth by luring investments, winning client trust, boosting financial performance, and streamlining operational processes.

In an insightful keynote, Muhammad Aurangzeb, President and CEO of HBL, presented a business case for the adoption of the ESG framework and described how it helps companies achieve sustainable growth by luring investments, winning client trust, boosting financial performance, and streamlining operational processes.

Honorable Mentions  

Notable conversation leaders who contributed with their knowledge and insights included Shaista Ayesha, CEO, of SEED Ventures, Sadia Dada, Chief Marketing and Communications Officer, K Electric, Assad Hameed Khan, Head of ACCA Pakistan, Eqan Ali Khan, GM Strategy, Business Development & Innovation, Lucky Core Industries Limited, Mehvish Waliany, COO, AlKaram Studio, Muhammad Shahzad, Finance Director, and ESG Ambition Lead, Unilever Pakistan, Nazish Shekha, Senior Research Associate, CERB, Rana Nadeem, Partner, KPMG, Sarwat Ahson, Executive Director, CFA Society Pakistan, Naureen Hayat, Co-Founder & CEO, Tez Financial Services, Nasha Tengra, Senior Manager Consulting, Digital, Data, Strategy & Fintech, A F Ferguson & Co, Azfer Naseem, CEO-Alpha Capital (Pvt) Ltd, Muhammad Shamoon Tariq, Founder/CEO, Mahaana Wealth, Muhammad Shoaib, CEO, Al-Meezan Investment Management, Shahzad Shahid, Group CEO, TPS Worldwide, and Shaham Ahmed, Honorary Secretary, ICMA Pakistan. 

With a focus on high-impact initiatives that would advance the nation, the purpose of this ACCA conference is to create a meaningful framework for growth, encourage innovation, and shape forward-thinking policy decisions and commercial prospects. On February 23 in Lahore, the leaders will meet for the final time.

Seed Ventures joined as co-organizers for this year’s edition. Bank Islami and The Coca-Cola Company were the Strategic Partners. Platinum Partners included SKANS School of Accountancy, U Microfinance Bank, and The Millennium Universal College. Telenor Group Adroit Accountax/ Obox Accounting, National Clearing Company of Pakistan Limited, National Disaster Risk Management Fund, Tabani’s School of Accountancy, PAC Group of Colleges, and Mirchawala’s Hub of Accountancy are supported as Gold Partners. TCM – The Centrum Media joined as Outreach Partner and KPMG and Nutshell Group were the Knowledge Partners.

The event is also supported by the Pakistan Business Council (PBC), Pakistan Stock Exchange, Special Technology Zones Authority, Pakistan Software Houses Association, KP Board of Investment and Trade, The Centre of Excellence in Responsible Business (PBC), ICMA Pakistan, National Incubation Center, Universal Service Fund, Punjab Board of Investment & Trade, Punjab Information Technology Board, Central Power Purchasing Agency, and the CFA Society Pakistan.

With more than 241,000 fully qualified members and 542,000 future members globally, ACCA is the top organization for professional accountants. It connects people with satisfying professions, businesses with the greatest finance talent and economies with the building blocks for growth via its unmatched connections across the globe.

Is ChatGPT Now Writing Books On Amazon

ChatGPT has sent the world into a frenzy. The open AI bot has sparked an online debate surrounding the authenticity, originality, and accuracy of the content. In a recent update, the AI tool has now become the coauthor of almost 200 e-books on the Amazon kindle store.

ChatGPT For Amazon

The AI software has the potential to generate blocks of text from simple prompts. Brett Schickler, a salesman in Rochester, New York has used ChatGPT to pen a 30-page illustrated children’s e-book The Wise Little Squirrel: A Tale of Saving and Investing. The e-book which was created in a matter of hours is now being sold through Amazon.com Inc’s (AMZN.O) self-publishing unit.

Read More: Here’s How Microsoft’s New Bing AI Chatbot Is Offending Users

“The idea of writing a book finally seemed possible, I thought I can do this.” Says Brett Schickler.

Image source: kindle

Reuters has noted that Amazon’s e-book store features at least 200 titles which are openly listing ChatGPT as an author or co-author. The categories include space-inspired poetry, children’s novels about penny-pinching forest animals, and how-to tutorials on using ChatGPT to supposedly improve one’s dating life.

However, with the controversial nature of ChatGPT many authors’ have not disclosed the use of the bot. Meanwhile, it is nearly impossible to get a full accounting of how many e-books may be written by AI.

While showing her concerns about using AI bots to publish books Mary Rasenberger, executive director of the Author’s Guild says,

“This is something we need to be worried about. These books will flood the market and a lot of authors are going to be out of work”.

“There needs to be transparency from the authors and the platforms about how these books are created or you’re going to end up with a lot of low-quality books,” she added.

Read More: The Future Of Virtual Reality: Trends And Predictions For The Industry

Stay tuned to Brandsynario for the latest news and updates.

TikTok Is Coming To Cars? Here’s What You Need To Know

TikTok To Host Community Guidelines Workshops For Creators In Pakistan
Source: Motor Biscuit

TikTok, the social media app that took the world by storm, is reportedly making its way into cars. While it may seem like an odd pairing at first, TikTok’s move into the automotive world could bring about a revolution in how we use our vehicles. The next Mercedes E-Class will include a massive touchscreen, TikTok, and a selfie camera, making it the ideal vehicle for the tech-savvy and social media-conscious.

Revealed features of the New Mercedes E-Class

Let’s begin with the massive touchscreen. The 12.8-inch touchscreen serves as the focus of the E-infotainment Class’s system. The screen is extremely responsive and provides great images, making it simple to explore and operate the car’s functions. The touchscreen is outfitted with Mercedes-most Benz’s recent MBUX (Mercedes-Benz User Experience) system, which includes a slew of clever features including voice commands and gesture control. Drivers may quickly handle the climate control, navigation, and entertainment system of their vehicle with MBUX without taking their eyes off the road.

But it isn’t all. TikTok has also been integrated into Mercedes-E-Class Benz’s entertainment system. TikTok is one of the most popular social media sites right now, and Mercedes-Benz understands its significance. TikTok has been integrated into the E-infotainment Class’s system, allowing users to use the app straight from the vehicle’s touchscreen. Drivers may navigate through their favorite TikTok videos or make their own while driving. This feature is guaranteed to make long travels more enjoyable and keep passengers entertained on those long road excursions.

Here's How Japanese Automakers Put Apps In Cars Long Before Mercedes Put TikTok In The New E-Class - The Autopian
Source: The Automotive

Finally, Mercedes-Benz has introduced a selfie camera to the inside of the E-Class. The camera is on the driver’s side and is easily accessible via the touchscreen. The camera is ideal for selfies and recording special moments with friends and family. It’s a fantastic addition to the automobile that will undoubtedly provide some unforgettable moments. With the selfie camera, the E-Class transforms into more than simply a car; it’s a mobile social hub.

Does this cause safety concerns?

While the TikTok integration in the Mercedes-Benz E-Class is an innovative feature, it is critical for drivers to priorities safety and keep their eyes on the road when driving.  It’s also worth mentioning that TikTok integration isn’t a standard feature in all vehicles, and it’s up to individual automakers to decide whether or not to incorporate it. Some car manufacturers may not see the necessity for TikTok integration or may opt to focus on other features instead.

The introduction of a browsing option in cars also raised safety concerns amongst purchasers however having TikTok app in car can be proven to more distractive and tempting while driving which is why some users were not very excited about the German car maker introducing Tiktok in its new cars.

How important is this integration with Tik-Tok for Mercdes?

While TikTok integration in the Mercedes-Benz E-Class may appeal to some TikTok users, it is not a necessary or essential feature for most automobile purchasers.

The significance of TikTok integration in the Mercedes-Benz E-Class will ultimately be determined by individual consumer choices and objectives. While some may consider it a positive characteristic, others may not think so. What is more crucial is that the vehicle fits the customer’s demands and expectations in terms of performance, comfort, safety, and overall value.

Stay tuned to Brandsynario for the latest news and updates.

Prince Mini Stars vs Milka Choco Mini Stars – Blatant Copy?

Prince Mini Stars vs Milka Choco Mini Stars - Blatant Copy?
Image source: Brandsynario

While talking about innovation, brands are always a hit or miss. While some brands have done their best to come up with the most iconic products and marketing strategies, some have only managed to piggyback on others’ ideas. In a similar instance, Prince launched Mini Stars only recently in Pakistan. The product was launched in France back in 2020 and seems like a blatant copy of Milka Choco Stars leaving us hella confused.

Prince Mini Stars Or Milka Mini Stars?

The one thing that instantly came to our minds was the Milka mini stars, owned by the famous Milka company based in Germany. The similarities we recognized between the two weren’t just restricted to their packaging both brands also shared the actual product design. The only thing setting the two apart is the taste because Milka, being a German brand, is known for finely milled chocolates.

https://www.facebook.com/PrincePakistan/videos/901692747917175/

For a brand like LU which has been serving Prince in the market for as long as we can remember, staying on top of the innovation game is the key. While it is quite understandable that there could be a certain lag in producing high-quality products which are creative and innovative, it is still not ok to fool consumers.

Read More: People Are Questioning Dawn’s ‘Bran Bread’ – Is It Fake?

A Side By Side Comparison 

While taking a closer look at both the products, there is not a single difference between the two biscuits. This brings us to our next point and that is even if Prince was planning to launch a heavily inspired product, it could’ve been given a certain twist to mark creativity.

Image source: Facebook

Milka’s Choco Mini Stars

Image source: Instagram

Staying on top of the innovation isn’t just a one-time problem. Many brands have failed to fix the problem. Coming up with a product similar to other brands while only renaming it is done more often than we can remember. This isn’t only seen in the product but the marketing strategies and commercials for even the biggest brands such as Pepsi and Coca-Cola remain the same. The only difference is that they are filmed with local artists.

As far as we think, the problem doesn’t lie in the lack of creative aspects and resources but rather in what we tend to do with them. Meanwhile, with brands who have established such a name for themselves, lazing out on others’ ideas only feels like a matter of interest that is lacking at all levels.

Read More: Peek Freans Unveils Its Much-Awaited ‘Gluco Kahani Book’ At The Karachi Literary Festival

We would love to know your thoughts on this. Let us know in the comment below.

Stay tuned to Brandsynario for the latest news and updates.

Javed Akhtar Faces Criticism For His Divisive Remarks About Pakistan

Javed Akhtar, a respected Indian poet, and the author made a contentious remark at the Lahore Faiz Festival that sent Twitter into a frenzy. Many Pakistani celebrities have since spoken out against Akhtar’s comments. Throughout the festival, which took place from February 17 to 19, and in the days that followed, a number of celebrities posted images and videos on social media to express how honored they were to have Akhtar attend the event. However, the event soon deteriorated as a video of the Indian poet’s statement gained widespread popularity on social media.

Image Source: Tribune India

In the video, Akthar is heard blaming Pakistan for permitting the Mumbai attack perpetrators to “roam free” within its borders. I am from Bombay and I saw the attack on my city, the famous Indian author stated during a session at the event. Nor were the assailants Eypgtians or from Norway. These attackers are still at large in your nation. Thus, you shouldn’t be offended if an Indian has unresolved issues. Here is the video.

Several celebrities voiced their opinions on the allegation and denounced the implications as the video gained popularity. Pakistani superstar Shaan Shahid took to Twitter, saying: “He is quiet regarding the murders in Gujrat despite knowing who the culprit is. Yet, he is searching for those behind the 26/11 attacks in Pakistan. Who give him a visa?” 

The actor and YouTube video producer Arsalan Naseer also disputed this claim, adding in his signature funny style: “How can you say something like that sitting in a hall full of Pakistanis?” He further joked, “Maybe India should make a movie on him now, titled “jaanbaz likhaari.” 

Saboor Aly, referring to the incident with the Indian pilot Abhinandan Varthaman, said: “Our hearts are so huge, we send Indians back safely after offering them a cup of tea,” among other celebrities who have criticized the Jashn-e-Bahara composer. She did object to the fact that everyone in attendance at the session had praised Akhtar’s statements, though.

Here is another reaction from a netizen on Twitter.

Sharmila Faruqui, the leader of the Pakistan Peoples’ Party (PPP), also criticized Akhtar for his “controversial” comments, saying that the singer should be invited back.

But, that was not where the issue ended. Following the incident, Akhtar justified his remark in an interview with an Indian media outlet.

Another video showed him saying, “What is important is that the hall full of Pakistani people clapped when I said that,” Aijaz Aslam and Resham are two more famous people who have denounced the degrading remark.

What do you think about this whole situation? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

realme Increases Its R&D Funding To Support Ever Famous Charging Technology

In Lahore, Pakistan, Wednesday, February 22, 2023., realme, the world’s fastest-growing smartphone brand, confirmed the upcoming release of its next-gen flagship realme GT 3 which will feature a world-leading 240W fast charging. Powering this industry innovation is realme continuous investment in R&D resources. The brand has now invested in a dedicated R&D center named realme Global Institute of Leap-forward Technology.

The brand purpose of realme is to empower youthful consumers with cutting-edge design and technology. Keep in mind that realme continues to invest in increasing the competency of its product. To speed up breakthroughs in smartphone design, the firm has already established four significant design offices across the globe. Realme’s strategy and commitment to accelerating ground-breaking innovations for future product development are reflected in the devoted R&D resources.

The institute’s main responsibility will be to create significant technological advancements. The primary responsibility of a research and development center will be to compile and organize user feedback while also directing the creation of future directions. This will result in a more flexible and agile development, enabling realme to deliver services with higher quality and speed across all technical areas as well as in product and marketing.

Realme International Leap-Forward Institute includes  More than 60 technical experts from around the world that will work together to oversee the future product competence of Realme. Realme also increased the size of its R&D team, which now accounts for 60% of all employees. Realme will focus on six key industries: charging, photography, displays, gaming, chipsets, and industrial design. Together with developing its internal workforce, the institute will collaborate closely with external as well as internal partners and industrial labs. Additionally, it will hasten the exploitation of customer demand and result in more effective R&D and marketing collaboration.

Yao Kun, President of realme Global Research and Development, said, “Innovation enables a more rapid technological transformation through new inventions that did not exist before. Therefore, we are proud to announce that the realme Global Institute of Leap-forward Technology was established to create a research framework to support our business growth going forward and create the leap-forward innovations needed by the market.”

In addition, the Spire Strategy will serve as the foundation for each phase of product development, ensuring that each new product is outfitted with at least one of the leap-forward technologies.

Realme’s primary goal is to create unique items that customers adore using cutting-edge design technologies. Realme will enhance the product experience through the Spire Strategy, ensuring that each product has superior design, performance, and experience. These three pillars will serve as the sturdy base for the complete product experience, including technology, design, performance, and more.

Realme will introduce the 240W fast charging capable realme GT 3 smartphone to the world market. On Tuesday, February 28, 2023, an event at the Mobile World Congress 2023 in Barcelona, Spain, will showcase this smartphone. One of the works of art created by the “Realme Global Institute of Leap-forward Technology” is the fastest 240W charging technology in the world. As a result, future technological advancements will have even greater potential because of the worldwide integration of R&D resources.

Patagonia: Making Profit Without Losing Soul

Image source: The Los Angeles Time

What comes to your mind when you hear the word Patagonia? If you are not a geography buff then most likely, you would associate the name with one of the most sustainable brands in the world. If you are a geography buff, you might say it is a cone-shaped peninsula in Southern America that makes the part of both Chile and Argentina. How come a geographical region has been associated with a brand name that has the fame to be the most sustainable brand in the world?

Behind the phenomenal brand positioning of Patagonia is the personality of the founder of Patagonia Yvon Chouinard. If Yvon Chouinard, growing up in California, had not been an avid rock climber, there would not have been Patagonia, US outdoor clothing brand.
Writing in his autobiography “Let my people go surfing” he called himself a reluctant businessman and reserved some of the harshest words for businesses as he called them enemies of nature and held them responsible for poisoning the earth with effluents from factories. Yet, he believes that businesses can enrich people’s lives by becoming a source of good.

Image Source: Brand the Change

True to the vision of its founder, Patagonia positions itself as a brand that serves as a platform for consumers who care for the earth and its environment. Making “Earth” its only shareholder, Patagonia donates 1 percent of its sales to environmental activists. Recently they have announced that Patagonia Purpose Trust will hold all voting rights of the company. The move is aimed to protect the company’s purpose orientation, independence, and values.

Patagonia recognizes that there is an inherent tension between consumerism and environmental protection. Its famous campaign “Don’t buy the jacket” may seem counterintuitive for a business but it conveys the message to buy only if it is necessary. Hence, Patagonia strives to produce products that last long, and the need for buying more is curtailed.

Yvon Chouinard’s love of nature precedes the creation of the brand Patagonia. It was rock climbing in California that made him think of the negative impact of pitons, and metal spikes, on rocks. Rock climbers used to leave the pitons after climbing but Chouinard’s wanted to use pitons that could be removed after the rock climbing so that the rocks are preserved from the damage. His love for keeping the rocks in their natural state led to the establishment of Chouinard’s Equipment which made reusable pitons for the preservation of rocks in their natural state. By the 1970s, the company became the largest supplier of climbing equipment in the United States.

Throughout his life, he climbed rocks and icefalls and one of his favorite destinations was Patagonia which he visited first in 1968. Five years later, he launched a new brand Patagonia to sell outdoor apparel. The name Patagonia was chosen as it evoked, “romantic visions of glaciers tumbling into the fjord, jagged windswept peaks, gauchos, and condors” wrote Chouinard in his biography. The company wanted to sell outdoor apparel for such terrains. They created a label for the company made of the skyline of Mount Fitzroy in Patagonia.

Image Source: Inc Magazine

It was in 1991 when the company faced an existential crisis that he led his top managers to the mountains of Patagonia to think about fundamental questions of why they were in business and what they wanted Patagonia to be. In return, it was clear to them they want to produce products that enhance both human and environmental conditions. They want to play a role to protect all life on Earth but had become increasingly vulnerable due to the economic system that promotes short-term profit and the notion of expansion at the cost of quality of life, loss of biodiversity, and cultural diversity. The life journey of a reluctant businessman has many lessons to be learned for creating eco-friendly businesses.

  • First, an authentic eco-friendly image of a business cannot be created by those who do not love and care for the ecology of Earth. The disconnect between corporate leaders and nature creates the myth that we are insulated from the impacts of decisions that are taken in corporate boardrooms. Hence, the bond between nature and business leaders needs to be strengthened.
  • Second, we are not above nature but part of nature, businesses need not to forget their right position. Businesses are part of society and society is embedded in the ecology of Earth.
  • Third, changing the world is everybody’s business and businesses should transform themselves as a platform for customers to participate in the causes they care for.
  • Fourth, long-term vision should prevail over short-term interests. Patagonia has gone “going purpose” instead of “going public” to protect the source of all wealth: The Nature.
  • Fifth: Creating a brand associated with nature, sustainability, and love for the environment demands a paradigm shift in the conventional ways of doing business. Consumerism that leads to the allocation of scarce resources to goods that are not required damages the environment in the long run. Customers are the custodians of goods and they should not buy stuff if it is not absolutely necessary.

The overall message that we get from the story of Patagonia is that profits can be made without losing the soul.

 

This iPhone Feature Can Help You Get Rid Of Distractions

Source: Cool Mom Tech

We are always surrounded by technology in today’s environment, making it increasingly difficult to focus on our work or study. Our cellphones are one of the leading sources of distraction, and with social media and messaging applications at our fingertips, it’s no surprise that we struggle to stay focused. But, Apple has devised a way to assist us in overcoming this issue. The iPhone function “Focus” can help you eliminate distractions when browsing, and here’s how:

What exactly is the “Focus” feature?

“Focus” is an iOS 15 feature that allows you to build unique profiles to help you prioritise certain tasks and limit distractions. You may modify the applications and alerts you get when in “Focus” mode to meet your specific needs. For example, you may set up a work profile that only permits business-related applications and notifications while banning all other notifications and social networking apps.

iOS 15: How to Create a Focus - MacRumors
Source: Macrumors

How does it function?

When you enable “Focus” mode, your iPhone will only display the applications and alerts that you have chosen for that profile. All other notifications will be disabled, and you will no longer get alerts or banners from them. You may also create an automated response for text messages, informing them that you are in “Focus” mode and will respond later. This function may be highly beneficial for people who struggle to stay focused on a work and need to reduce distractions in order to enhance productivity.

How to Enable “Focus” Mode

The method of enabling “Focus” mode is simple. The steps are as follows:

1. Launch the iPhone Settings app.
2. Choose “Focus” from the menu.
3. Choose “Create a New Focus.”
4. Give your new profile a name (e.g., Work, Study, Relaxation)
5. Choose which applications and individuals you want to get alerts from. 6. Enable any other options you desire, such as automated responses or custom home screens.
7. Click “Save” to save your new profile.

How to use iPhone Focus mode in iOS 15 - 9to5Mac
Source: 9to5Mac

You may access your “Focus” mode by sliding down from the top right corner of your iPhone’s screen and pressing the “Focus” symbol. You may also set it to activate automatically at specific times of day.

Finally, the iPhone’s “Focus” function can be a game changer for people who battle with distractions when surfing. It enables you to modify your phone’s settings to prevent distractions and priorities certain tasks, so increasing your productivity and attention. The “Focus” mode is simple to set up and may be triggered manually or automatically. Therefore, the next time you need to concentrate on anything, try using “Focus” mode and see how it may help you eliminate distractions and boost your productivity.

Stay tuned to Brandsynario for the latest new and updates.