Shahid Afridi Breaks Silence On Joining Politics: What’s The Truth?

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Aug 20, 2024

shahid-afridi-breaks-silence-on-joining-politics

Shahid Khan Afridi, one of Pakistan’s most iconic cricketers, recently addressed the burning question on everyone’s mind—does he plan to join politics?

The former captain and all-rounder, who has made headlines both on and off the field, set the record straight during a candid conversation on a TV show hosted by Ushna Shah.

A Shift in Focus

Afridi, known for his explosive batting and charismatic personality, revealed that he had indeed considered entering the political arena. He even had a political party in mind. However, after some serious thought in 2021, he decided against it.

Instead of diving into the often murky waters of Pakistani politics, Afridi chose to dedicate his time and energy to philanthropy. His reason? A disillusionment with the political landscape in Pakistan.

According to Afridi, the current political scene is marred by infighting and a lack of productivity. “People in power here do not work and only keep fighting,” he said, explaining why he opted out of a political career.

A National Hero’s Journey

Afridi’s decision might come as a surprise to some, considering his status as a national hero. Ever since his debut at the age of 17, Afridi has been a household name in Pakistan.

With a career that spanned all formats of cricket, he became one of the most beloved figures in the sport. Even after retiring from international cricket, Afridi continued to shine in various leagues, proving that his star power was far from fading.

Now, Afridi is focusing on giving back to the community through his philanthropic efforts. His foundation, the Shahid Afridi Foundation, is dedicated to various social causes, including healthcare and education.

It’s clear that Afridi is committed to making a difference off the field, even if it means staying away from the political spotlight.

The Shaheen Afridi Connection

It’s also worth noting that Afridi’s influence extends beyond his own career. As the father-in-law of Pakistan’s star pacer, Shaheen Afridi, Shahid’s name often pops up in discussions about team dynamics.

Some fans have even speculated that Shahid Afridi was behind Shaheen’s involvement in alleged infighting during the T20 World Cup. However, these rumors remain just that—rumors.

A Different Path

Afridi’s decision to stay out of politics is a stark contrast to another cricket legend, Imran Khan. The 1992 World Cup-winning captain not only entered politics but also founded his own party, Pakistan Tehreek-e-Insaf (PTI).

Khan went on to become the Prime Minister of Pakistan after a historic win in the 2018 general elections. But for Afridi, the allure of politics doesn’t compare to the satisfaction of philanthropy.

As he continues to make a difference through his foundation, it’s clear that Afridi has found his calling—one that doesn’t involve the chaos of politics but is just as impactful.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Opts For All-Pace Attack In First Test Against Bangladesh

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Web Desk

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Aug 20, 2024

pakistan-all-pace-attack-in-first-test-against-bangladesh

The Pakistan Cricket Board (PCB) has announced the playing XI for the first Test against Bangladesh, set to kick off on August 21 in Rawalpindi. The big news? Pakistan is going all-in with an all-pace attack—a move that hasn’t been seen at home in nearly three decades.

Shan Masood’s First Home Test as Captain

Shan Masood will lead Pakistan for the first time in a home Test, and he’s making his intentions clear with a pace-heavy strategy.

The four-pronged pace attack will feature the ever-reliable Shaheen Shah Afridi, the fiery Naseem Shah, the up-and-coming Khurram Shehzad, and the experienced Mohammad Ali.

It’s a bold move, especially on home soil, where spin has often played a crucial role. But Rawalpindi’s conditions seem to favor this gamble. Notably, this is only the second time in 28 years that Pakistan has fielded an all-pace attack in a home Test.

The last time this happened was in 2019, also at Rawalpindi, against Sri Lanka. Clearly, the team management believes that the conditions in Rawalpindi will offer enough assistance to their fast bowlers to justify this rare approach.

Batting Lineup: A Mix of Youth and Experience

On the batting front, Pakistan will open with the promising duo of Abdullah Shafique and Saim Ayub. Abdullah has cemented his pace already, while Saim has shown glimpses of brilliance in his brief international career.

The middle order is where Pakistan’s strength lies, anchored by skipper Shan Masood and star batter Babar Azam. Newly-appointed vice-captain Saud Shakeel, who has been in good form, adds further depth to the lineup.

Mohammad Rizwan, who will don the gloves, and Salman Ali Agha round out a well-balanced batting order.

Venue Change for the Second Test

While the first Test will take place in Rawalpindi, the second match of the series was originally scheduled to be held at Karachi’s National Stadium. However, due to ongoing renovation work at the venue in preparation for the ICC Champions Trophy 2025, the match has been moved to Rawalpindi as well.

As the series gets underway, all eyes will be on how Pakistan’s pace attack performs on a surface traditionally known to assist fast bowlers.

With the WTC points on the line, both teams will be eager to make a strong start. For Pakistan, this Test series is an opportunity to build momentum and test their young talents in the longest format.

With the first ball set to be bowled soon, cricket fans are in for an exciting contest between two teams looking to make their mark in the ICC World Test Championship.

Pakistan Playing XI Against Bangladesh

Abdullah Shafique
Saim Ayub
Shan Masood (C)
Babar Azam
Saud Shakeel (VC)
Mohammad Rizwan (WK)
Salman Ali Agha
Shaheen Shah Afridi
Naseem Shah
Khurram Shehzad
Mohammad Ali

Stay tuned to Brandsynario for the latest news and updates.

Celebrating Descon Engineering’s Excellence: Safe Completion of EnVen Project at EFERT

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Web Desk

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Aug 19, 2024

Karachi, Pakistan – 19^th August, 2024: Descon Engineering has successfully completed the EnVen Project at the ENGRO Fertilizer Plant (EFERT) in Dharki, Pakistan.

In recognition of this accomplishment, senior management from EFERT, including Mr. Syed Shahzad Nabi (SVP Manufacturing), Mr. Muhammad Majid Latif (VP Technical), and Mr. Muhammad Nauman (GM Engineering Mechanical), visited Descon Headquarters. They were warmly received by Descon’s senior leadership, which included Mr. Taimur Saeed (CEO), Mr. Yasir Siddique (CFO), Mr. Muhammad Khawar Khan (CRCO), Mr. Anwar Ul Haq (President Industrial Services Division), Mr. Muhammad Kamran Riaz (Head Finance), and Mr. Shahzad Malik (Head Operations), along with other team members.

During the session, EFERT’s management commended Descon’s leadership, resilience, and exceptional teamwork, emphasizing how these qualities played a pivotal role in successfully overcoming numerous challenges during critical phases of the project. This recognition reflects Descon’s ability to navigate complex situations, maintain strategic focus, and deliver under pressure. This achievement highlights Descon Engineering’s strong dedication to upholding the highest standards in operational excellence, safety, and quality.

Mr. Shahzad Nabi (SVP Manufacturing) commented on exceptional management towards the challenges of the project by DEL. Furthermore, commenting on the achievement, Mr. Taimur Saeed, CEO of Descon, said: “The successful completion of the EnVen Project is a testament to the unwavering commitment and collaboration of our company. This project reaffirms our dedication to operational excellence and strengthens our partnership with EFERT.”

ICAP Hosts Conference on “INNOVATING THE FUTURE: Integrating Tech & Governance for Sustainable Economic Growth” in Faisalabad

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Web Desk

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Aug 19, 2024

Faisalabad, August 19, 2024 — The Institute of Chartered Accountants of Pakistan (ICAP) successfully organized a conference titled “INNOVATING THE FUTURE: Integrating Tech & Governance for Sustainable Economic Growth” at a local hotel.

In his opening remarks, Mr. Asad Feroze, Council Member and Chairman of the CPD Committee at ICAP, emphasized the importance of staying ahead in an increasingly complex business environment by continuously updating skills and knowledge.

As the chief guest, Mr. Musadaq Zulqarnain, Chairman of Interloop Limited & Interloop Holdings, highlighted the necessity of integrating technology with governance to foster innovation and drive sustainable growth. He stressed that this integration is vital for creating a prosperous and socially responsible future.

Mr. Farrukh Rehman, President ICAP, addressed the evolving global economic landscape and the unique position of chartered accountants in leading technology and governance integration. He underscored the importance of this approach for ensuring resilience and adaptability in rapidly changing environments.

In his keynote address on the “Art of Fusion of Technology & AI in Manufacturing & Textile Sector,” Mr. Sajjad Syed, Chairman of Excellence Delivered, discussed how technology and AI are revolutionizing the manufacturing and textile industries, offering unprecedented levels of efficiency and customization.

Mr. Faizan Irshad, Group Head of Audit Policy, Monitoring, and Quality Assurance at Allied Bank Limited, presented on Robotic Process Automation (RPA), describing it as a game-changer for the textile industry by enhancing efficiency and accuracy through automation.

The conference featured a dynamic panel discussion on “Industrial Tech Leap,” with insights from Mr. Ahsan Rasheed, Partner at Baker Tilly Mehmood Idrees Qamar; Mr. Faizan Irshad, Group Head of Audit Policy, Monitoring, and Quality Assurance at Allied Bank Limited; and Mr. Badar Khushnood, Chief Marketing Officer at S4Digital. Moderated by Mr. Zeeshan Abid, Partner at Parker Russell A. J. S., the discussion explored the challenges and opportunities presented by rapid technological advancements in the industry.

Mr. Iftikhar Taj, Former President of ICAP, addressed the need for a paradigm shift in traditional family governance structures, highlighting the challenges such as generational transitions and succession planning. He called for more flexible governance models to address the complex dynamics of modern family businesses.

Dr. Christopher Whittle, Head of ESG & Risk Advisory at CBS Group, delivered a keynote on “Championing Sustainability in the Manufacturing Sector,” emphasizing that sustainability is now a strategic imperative for long-term success and not merely a regulatory requirement.

A panel on “Driving Sustainability: Strategies and Solutions for a Better Tomorrow” featured Mr. Aleem Zubair, Partner at A. F. Ferguson & Co; Dr. Fatima Khushnud, Executive Director of the Pakistan Environment Trust (PET); Mr. Fawad ul Hassan Zubairi, Corporate Controller at Nestlé; Mr. Nasir Muneer, Partner at Crowe Hussain Chaudhury; and Mr. Usman Ahsan, CFO of Anjum Textile Mills (Pvt) Ltd. Moderated by Mr. Aneel Peter, Chairman of the NRC at ICAP, the panel explored actionable strategies for embedding sustainability into organizational practices.

Dr. Kashif Z. Malik, Associate Professor & Graduate Program Director at Lahore University of Management Sciences, provided insights on “Navigating Economic Integration: Realities and Opportunities for Pakistan’s Export Sector,”.

Mr. Muhammad Awais, Council Member of ICAP, addressed “Sustainable Taxation: Balancing Revenue Generation with Business Growth,” discussing how taxation policies can support business growth while ensuring effective revenue generation.

The last dynamic panel discussion was on “Economic Growth and Harnessing Market Potential,” featuring Mr. Ashfaq Yousuf Tola, Vice President Safa & former President ICAP; Mr. Hamid Mukhtar, Director Sadaqat Limited, Member Board of Directors – Faisalabad Garments City Company; Mr. Qamar Aftab, CEO of Image Garments Pvt. Ltd.; Dr. Sajjad Arshad, Senior Vice President of FCCI; Mr. Sohail Khattak, CEO of Lyallpur Galleria; and Mr. Zia Alamdar, Past President of FCCI. The discussion, moderated by Ms. Ammara S. Gondal, Member of the NRC at ICAP, focused on strategies for economic advancement and market opportunities.

Mr. Zeeshan Ijaz, Vice President ICAP, highlighted the crucial role of the accounting profession in shaping economic development, stressing the need for innovation and adherence to high standards of professionalism.

The conference provided a valuable platform for sharing insights and strategies, fostering collaboration and innovation across various sectors. The diverse perspectives and expert discussions underscored a collective commitment to advancing economic growth, sustainability, and professional excellence.

Car Lovers’ Guide: Best Pakistani YouTubers To Follow

By

Usman Kashmirwala

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Aug 19, 2024

Pakistan’s automotive community is thriving on YouTube, where content creators showcase their passion for cars, bikes, and even trucks. Whether you’re into high-tech gadgets, vehicle restorations, or just love a good road trip, there’s something for every enthusiast. Here are five of the best Pakistani YouTubers every car lover should follow.

1. Amazing Technology & Skills

With over 1.9 million subscribers and a whopping 653 million views, Amazing Technology & Skills is a powerhouse in the automotive world. This channel is a go-to for those who love to learn about cutting-edge technology and unique skills related to vehicles. From in-depth tutorials to fascinating explorations of automotive innovations, the content is both educational and entertaining. The channel’s consistent growth and high engagement, averaging 53K likes per video, reflect its popularity.

2. Live With Creativity

If restoration projects are your thing, then Live With Creativity is the channel for you. Focused on bringing antique and destroyed vehicles back to life, this channel has attracted 856K subscribers. With just 27 videos, it has garnered nearly 140 million views. The high average engagement, with 53K likes and 1.4K comments per video, speaks to the quality and appeal of its content. Whether it’s a rusted-out classic car or a vintage bike, this channel showcases the beauty of restoration.

3. Pakistani Truck

For a unique take on the automotive world, Pakistani Truck offers an inside look at the vibrant and intricate world of truck art and craftsmanship in Pakistan. With 637K subscribers and 295 million views, this channel dives into the cultural significance and skill involved in truck manufacturing and decoration. The channel has over 569 videos, each providing a glimpse into this fascinating aspect of Pakistan’s automotive culture. It’s a must-follow for anyone interested in the artistry and tradition behind Pakistan’s iconic trucks.

4. Bike Mate PK

Bike Mate PK, run by Khawaja Muhammad Umer, is a comprehensive source for news and reviews in the motorcycle and car industry. With over 500K subscribers and 61 million views across 2,156 videos, this channel offers in-depth reviews, news, and tips for motorbike and car enthusiasts alike. The channel’s wide array of content and consistent updates make it a reliable resource for anyone looking to stay informed about the latest in the industry.

5. Habibian

Habibian is a lifestyle channel that combines a love for cars with travel and food. With 296K subscribers and 70 million views, this channel offers a more personal and relaxed approach to automotive content. Whether it’s a road trip through Pakistan or exploring local cuisine, Habibian blends automotive passion with cultural exploration, making it a unique and enjoyable channel to follow.

These five channels offer something for every car lover, whether you’re into tech, restoration, trucks, bikes, or just want to enjoy a good road trip. So, buckle up and hit that subscribe button!

Stay tuned to Brandsynario for latest news and updates

Why You Should Delay Your iPhone Upgrade Right Now

By

Usman Kashmirwala

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Aug 19, 2024

With the iPhone 16 just around the corner, now is the worst time to upgrade your iPhone. Apple’s newest models are typically released in mid-September, and the launch of the iPhone 16 is expected to follow this pattern. If you’re considering an upgrade, it might be wise to wait a little longer. Here’s why holding off can save you money and prevent buyer’s remorse.

New Model on the Horizon

The iPhone 16 is rumored to bring significant upgrades, including new features like enhanced camera systems, larger screens, and possibly a redesigned interface. Apple tends to introduce these kinds of innovations with each new model, making last-minute purchases of the current generation less appealing. Even if you’re not someone who needs the latest technology, the improvements in the new model might be substantial enough to make the wait worthwhile.

iOS 18 makes iPhone more personal, capable, and intelligent than ever - Apple — Source: Apple

Price Drops for Older Models

When Apple launches a new iPhone, they usually reduce the prices of older models. For example, when the iPhone 15 was released, the iPhone 14’s price dropped by $100, making it a more affordable option for those who didn’t need the absolute latest features. By waiting until the iPhone 16 is out, you can either opt for the new model or save some money by purchasing the previous generation at a reduced price.

Avoiding the “Worst Time” to Buy

The period from late July through early September is widely regarded as the worst time to buy an iPhone. During this time, Apple is preparing to launch new devices, which means any iPhone you purchase now could feel outdated within weeks. The newer model will likely have improved battery life, faster processing, and new features—all at roughly the same price point.

Apple iOS 18 helps you squeeze more battery life out of your iPhone | Mashable — Source: Mashable

Potential for Post-Launch Issues

Even if you’re set on buying the new iPhone 16, it might still be wise to wait a few weeks after its release. Early adopters often encounter bugs or hardware issues that aren’t apparent until the phone has been in the market for some time. Last year, for example, the iPhone 15 Pro experienced overheating issues shortly after launch. By waiting, you can avoid these early problems and ensure you’re getting a device that’s both reliable and up-to-date.

Trade-In and Return Policies

If you’re worried about missing out on a deal, keep in mind that Apple allows returns within 14 days of purchase and will refund the difference if the price drops within that period. However, this only applies if you bought the device within 14 days before the price change. Therefore, timing your purchase around the new release can give you the best of both worlds: a potential price drop and the ability to return the device if you change your mind.

In conclusion, waiting just a little longer for the iPhone 16 can offer better technology, potential savings, and peace of mind. So, resist the urge to upgrade now and look forward to what’s coming in September.

Stay tuned to Brandsynario for latest news and updates.

Netizens Can’t Get Enough of Mawra Hocane’s ‘Sanam Teri Kasam’

By

Sania Saeed

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Aug 19, 2024

Sanam Teri Qasam — Mawra is basking in her vacation, fans are taking to social media to reminisce about her Bollywood film Sanam Teri Kasam.

Mawra Hocane is currently in the spotlight due to her role in the ongoing drama Jafa, where she stars alongside Mohib Mirza. The show has captivated audiences, showcasing Mawra’s impressive acting skills. As she takes a break from her busy schedule, Mawra is enjoying a vacation and has shared some moments from her trip on social media.

In her recent post, Mawra shared vacation photos with the caption: “down-under🇦🇺// prettiest sunsets at my prettiest girl’s plc// JAFA tonight” Her post highlights She’s likely enjoying beautiful sunsets at a place special to her (“prettiest girl’s plc”), perhaps referring to a close friend or her own space.

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A post shared by MAWRA (@mawrellous)

While Mawra is basking in her vacation, fans are taking to social media to reminisce about her Bollywood film Sanam Teri Kasam. The film, which was a significant hit, continues to receive praise from viewers. One enthusiastic fan commented, “I have watched Sanam Teri Kasam 100 times. Masterpiece movie, all-time my fav. ❤️❤️”

Another user humorously lamented, “Aapne aisi movie kyun banai jo daily dekhni padti hai 😭 STK,” expressing how they find themselves repeatedly watching the film. A dedicated fan shared their eagerness for more content, stating, “Will wait my whole life for Sanam Teri Kasam part 2.. suru fan ❤️.”

Additional comments show the film’s lasting impact, with one fan noting, “Watched Sanam Teri Kasam 84 times and counting 😍💕 Saruuu just because of you.”

Mawra Hocane’s work continues to resonate with her audience, both through her current drama and her memorable Bollywood performance. The affection from her fans underscores the enduring popularity of her film and her ongoing success in the entertainment industry.

Stay tuned to Brandsynario for more news and updates.

Pakistani Ad Agencies That Dominated Dragons Of Asia 2023 Awards

By

Ariba Raza

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Aug 19, 2024

Last year in 2023, the Dragons of Asia Awards took place in the vibrant city of Kuala Lumpur, Malaysia, and it was nothing short of a celebration for Pakistani advertising agencies that were nominated. The prestigious event, known for recognizing the best in marketing communications across Asia, saw several Pakistani agencies bagging top honors. The awards highlighted the creativity, innovation, and dedication of Pakistani talent on an international stage, and it’s high time we celebrate and encourage more such achievements.

The Dragons of Asia Awards have always been a beacon of excellence in the marketing and advertising industry, attracting entries from across the continent. Last year, Pakistani agencies truly made their mark, showcasing campaigns that not only resonated with audiences but also stood out for their strategic brilliance and creative execution. Here’s a list of all the Pakistani agencies that dominated Dragons of Asia 2023:

Starcom’s Gold Dragon for easypaisa Savings (Digital Campaign)

Starcom Pakistan won the Gold Dragon for their innovative easypaisa digital campaign focused on easypaisa Savings. The campaign effectively combined creativity and digital innovation, promoting financial inclusion and savings. Its success was due to engaging content, a user-friendly approach, and effective use of digital platforms, showcasing Starcom’s ability to create impactful and resonant campaigns.

Synergy Advertising’s Black Dragon for Habib Metropolitan Bank (Digital Campaign)

Synergy Advertising proudly took home the Black Dragon for their impressive brand-building and awareness campaign for Habib Metropolitan Bank, titled “Quaid k Habib.” This campaign was a heartfelt tribute to the bank’s legacy and its commitment to the principles of Quaid-e-Azam Muhammad Ali Jinnah.

Through powerful storytelling and strategic brand positioning, Synergy Advertising successfully highlighted the bank’s values and its role in Pakistan’s financial landscape. The campaign not only resonated with the audience but also reinforced the bank’s brand identity, making it a deserving winner of the Black Dragon.

Grey Density Pakistan’s Silver Dragon for Pepsi Cola International Pakistan (Digital Campaign)

Adding to their growing list of achievements, Grey Density Pakistan won the Silver Dragon Award for their exciting Kurkure Kreations campaign created for Pepsi Cola International Pakistan. This award recognizes the campaign’s outstanding creativity and impact, showcasing Grey Density Pakistan’s talent in crafting impressive marketing campaigns.

Complete List of Pakistani agencies that won in 2023

Best Digital Campaign

Best Brand Building and/or Awareness Campaign

Best Event or Experiential Marketing Campaign

Best Social Media or Word of Mouth Campaign

The success of these agencies at the Dragons of Asia Awards is a testament to the growing prowess of Pakistan’s advertising industry. It’s a clear indicator that our local talent can compete and win on the international stage, given the right opportunities and platforms.

However, while these wins are worth celebrating, they also underscore the need for more such credible international awards to come to Pakistan. Our country is brimming with creative talent, but there are limited platforms that provide the recognition and encouragement needed to propel these talents to new heights. Hosting international award events like the Dragons of Asia in Pakistan can bring numerous benefits. It can enhance the visibility of our local agencies, attract global attention to our market, and create networking opportunities that can lead to collaborations and growth.

Moreover, such events can inspire and motivate young creatives in Pakistan to push the boundaries and strive for excellence. It can foster a culture of innovation and excellence, driving the industry forward. By bringing international awards to Pakistan, we not only recognize the achievements of our current stars but also pave the way for the next generation of advertising professionals.

Wrapping it up

The success of Pakistani agencies at the Dragons of Asia Awards 2023 was a proud moment for Pakistan as it highlights the talent and potential that our advertising industry possesses. However, to continue this momentum, we need more international awards and events in Pakistan. This will not only provide the much-needed recognition to our local talent but also inspire future generations to aim higher and achieve greater heights.

Let’s celebrate these wins and work towards creating more opportunities for our creative minds to shine on the global stage.

Stay tuned to Brandsynario for the latest news and updates.

Hasan Raheem’s Newest EP Is Finally Out!

By

Sania Saeed

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Aug 19, 2024

Hasan Raheem has emerged as the ultimate pop star of the decade in Pakistan, captivating audiences with his innovative sound and compelling performances. His groundbreaking debut left a lasting impression, embedding his music into the minds of listeners across the nation. Known for his unique blend of pop, R&B, and indie music, Hasan began his musical journey in 2018 while still pursuing a medical degree. Despite his academic commitments, Hasan quickly gained widespread attention with hit singles like “Aisay Kaisay,” “Joona,” and his memorable performance on Coke Studio, particularly with “Peechay Hutt” featuring Justin Bibis.

A Meteoric Rise: From Medical Student to Music Icon

Hasan’s rise to fame has been nothing short of remarkable. With one studio album, numerous singles, and collaborations under his belt, Hasan has firmly established himself as a household name. His talent was recognized on an international level when he was awarded the title of “Breakthrough Artist of 2021” at the Pakistan International Screen Awards in Dubai. This recognition further cemented his status as a leading figure in the music industry.

Hasan’s debut album, Nautanki, released in 2023, demonstrated his ability to craft deeply personal and emotionally resonant lyrics. The album’s success solidified Hasan’s position as a pioneering artist in Pakistan, one who is not afraid to explore complex themes through his music.

The Latest Release: EP 1,2,3,4,5

Continuing his musical journey, Hasan Raheem has recently launched his latest EP titled 1,2,3,4,5. The EP, which features five tracks, delves into themes of unrequited love, the confusion and chaos of life, and the bittersweet chronicles of heartbreak. The EP was officially released on 18th August at an exclusive event held in a theatre, where Hasan invited 50 fans, close friends, and industry insiders to celebrate this milestone.

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A post shared by Hasan Raheem (@hasan_raheem)

What sets this EP apart is Hasan’s innovative approach to its presentation. Collaborating with Pakistani animators, he has created unique videos for each song, turning the EP into a complete audio-visual experience. This creative execution extends Hasan’s artistic vision beyond music, making 1,2,3,4,5 not just an EP but an immersive experience for listeners.

A Global Sensation

As a pop sensation for the younger generation, Hasan has often been compared to other iconic artists who have redefined musical boundaries. His ability to connect with audiences worldwide is evident in his performances, including a standout show at Expo 2020 in Dubai and a successful tour in the UK. Hasan’s influence continues to grow as he prepares to embark on a tour across the US and Canada. This tour is set to further establish him as a global musical icon, expanding his reach and bringing his unique sound to an even broader audience.

Hasan Raheem’s journey from a medical student to one of Pakistan’s most celebrated pop stars is a testament to his talent, dedication, and creative vision. With his latest EP, 1,2,3,4,5, he has once again pushed the boundaries of what music can be, offering fans not just songs but an entire experience. As he continues to make waves both in Pakistan and on the international stage, Hasan Raheem is undoubtedly a force to be reckoned with in the world of music.

Stay tuned to Brandsynario for more news and updates.

”Are You For Real? Itni Giri hui?” – Hira Khan Calls Out Saima Baloch

By

Sania Saeed

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Aug 19, 2024

Hira Khan's outspoken defense of her husband didn’t stop there. She added a sharp comment, saying, “I said what I said!”—making it clear that she stands firmly by her words.

Tamasha Season 3 has officially kicked off, bringing with it a fresh wave of drama and excitement. One of the most talked-about aspects of the show is the participation of Arsalan, husband of actress Hira Khan. His involvement has not only added intrigue but also led to some heated moments, particularly with fellow contestant Saima Baloch.

Arsalan vs. Saima Baloch: The Conflict Unfolds

The tension between Arsalan and Saima Baloch has quickly become a focal point of Tamasha Season 3. In a recent episode, a confrontation between the two contestants took place, where Arsalan stood his ground against what he perceived as Saima’s unacceptable behavior. Hira Khan, watching from the sidelines, did not hesitate to show her support for her husband.

Sharing a clip of the episode on social media, Hira took a strong stance against Saima. “Are you for real? Itni giri hui? I am so proud of my husband; he is the only person in the house who has stood up face to face to your bakwas!” Hira exclaimed. She further warned Saima that while the show would eventually end, she would still have to face the consequences in real life.

Hira Khan Speaks Out: “I Said What I Said!”

Hira Khan’s outspoken defense of her husband didn’t stop there. She added a sharp comment, saying, “I said what I said!”—making it clear that she stands firmly by her words. The message was further intensified with a playful yet pointed warning: “P.S. Saima, aapko kelay mai bheti hun bahir anay per don’t worry.”

Other Contestants Weigh In

The conflict didn’t go unnoticed by the other contestants. Dania Anwer expressed her disappointment in Saima, stating, “What happened to you, Saima? I had only heard good things about you outside, and yet you are stooping down to new levels of low every day. Probably because you chose the wrong side to be on.” Arsalan, on the other hand, remained resolute in his stance, encouraging himself to “stay strong.” He acknowledged the difficulty of staying true to his principles while being surrounded by negativity, and proudly declared himself as “the only Wazir who dares to stand up against injustice.”

Netizens React: Divided Opinions on Saima Baloch

The drama has also sparked a wave of reactions from viewers. Social media is abuzz with opinions on Saima Baloch’s behavior, with some criticizing her while others appreciate her role in keeping the show lively. One user commented, “Don’t like her, but she’s the only one keeping the spice up. Soo yeah.” Another added, “She is the only one doing the actual tamasha, minus her, the show will be preachy and boring. For a show to be interesting, there should always be a conflict.” However, not all feedback was positive; some viewers labeled Saima as “an absolute attention seeker,” praising contestants like Wajeeha, Aqeel, and Arsalan for being “sensible and easygoing.”

The Ongoing Drama

As Tamasha Season 3 progresses, the drama between Arsalan and Saima Baloch is far from over. While the show continues to entertain with its twists and turns, it is clear that the tension between these contestants is keeping audiences glued to their screens. Whether Saima is loved or hated, one thing is certain: she is at the center of the show’s most talked-about moments.

Stay tuned to Brandsynario for more news and updates.

Can Babar Azam Break Virat Kohli’s Record Of 50 ODI Centuries?

By

Huzaifa Gaba

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Aug 19, 2024

virat-kohli-or-babar-azam-imad-wasim-picks-favorite-kohli-babar-in-one-team-afro-asia-cup-could-make-it-happen

For over a decade, Sachin Tendulkar’s record of 49 ODI centuries seemed untouchable. The “Little Master” was a class apart, and his record stood as a towering milestone in the world of cricket.

But then came Virat Kohli, who not only matched the legend but surpassed him, becoming the first cricketer in history to notch up 50 ODI tons. Now, the cricketing world is abuzz with a new question:

“Can Babar Azam, who has already established himself as one of the top batters of his generation, break Kohli’s record?”

Babar Azam: A Run-Machine in the Making

Babar Azam is no stranger to breaking records. With 19 ODI centuries to his name and an impressive average of 56.72, the Pakistani captain has shown that he has the skills and temperament to score big.

He’s been a consistent performer for Pakistan, often carrying the team’s batting lineup on his shoulders. But while the numbers are impressive, they also tell a more complex story.

The Challenge Ahead

Virat Kohli’s journey to 50 centuries wasn’t just about his extraordinary talent; it was also about the sheer volume of ODIs he played. Kohli was fortunate to be at his peak during a time when ODIs were still a central part of international cricket schedules.

In contrast, Babar Azam is facing a different landscape. With the rise of T20 cricket and the increasing focus on franchise leagues, the number of ODIs being played has significantly reduced.

From 2020 to 2023, Babar has only played 43 ODIs, a stark contrast to the number of matches played by Kohli during the same stage of his career. And as of August 2024, Babar is yet to play a single ODI this year.

babar-azam-fires-back-at-strike-rate-critics — Source: ESPN

Form and Fitness: Key Factors for Babar Azam

Another factor to consider is form. While Babar started his ODI career at a rapid pace, his form across formats has seen a dip in recent times. In 2023, he scored 1,065 runs in 25 matches, but most of those runs came in the first half of the year.

His performance in the ODI World Cup was below par, with no centuries to his name. However, Babar is still only 29 years old. If he stays fit and continues to play at the highest level for another 7-8 years, or even 10 years, there’s no reason why he can’t challenge Kohli’s record.

Is Breaking the Record Possible?

The task ahead for Babar Azam is daunting. He needs 32 more ODI centuries to surpass Virat Kohli, and with the current trend of fewer ODIs, it seems almost impossible. However, if Babar can maintain his fitness and form, and if Pakistan plays enough ODIs in the coming years, he could get close.

In cricket, nothing is certain. Records are made to be broken, and Babar has already shown that he has the talent to do extraordinary things. Whether he can break Kohli’s record remains to be seen, but one thing is for sure—cricket fans will be eagerly watching his journey.

Stay tuned to Brandsynario for the latest news and updates.

Ihsanullah Hits Back At Father’s Rehab Claims

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Web Desk

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Aug 19, 2024

how-pcb-medical-panel-destroyed-ihsanullah

Pakistan’s injured pacer Ihsanullah, has recently found himself at the centre of a heated debate over his rehabilitation process.

After suffering an elbow injury last year, the young fast bowler has been working hard to make his way back to international cricket. However, concerns about the quality of care he’s receiving in his hometown of Swat have sparked quite a bit of conversation.

The Injury and Recovery Journey

Ihsanullah, who made his mark on the international stage with one ODI and four T20Is, has been sidelined since his elbow injury during Pakistan’s ODI series against New Zealand in April of last year.

The injury required surgery, which was successfully carried out in Lahore in September. Since then, the PCB has kept a close eye on his recovery, with Chairman Mohsin Naqvi even ordering the medical board to take special care of the promising pacer.

However, not everyone is convinced that Ihsanullah is getting the best possible care. His father, Abdul Nasir, recently expressed his dissatisfaction with the rehabilitation process in Swat. He highlighted the lack of facilities and qualified doctors in their hometown, urging the PCB to transfer his son to the National Cricket Academy (NCA) in Lahore.

“My son is not receiving adequate care in Swat due to the lack of facilities and qualified doctors,” Abdul Nasir said. “It is crucial for his rehabilitation that he be transferred to the National Cricket Academy (NCA), where he can receive the necessary treatment to save his career.”

Adding to the chorus of concern is Malik Nasir, Ihsanullah’s coach in Lahore. He echoed the worries about the risks to Ihsanullah’s career if his rehabilitation isn’t handled with the utmost care.

Ihsanullah’s Response

Despite the concerns from his father and coach, Ihsanullah himself has a different take on the situation. In a recent statement, he reassured his fans and the cricketing community that his recovery in Swat is progressing well.

“My rehab in Swat is going well, and I am confident of making a comeback soon,” Ihsanullah said.

“The bend in my elbow and the angle of my straight arm are improving significantly. However, a report surfaced in the media claiming that my rehab isn’t going well. I urge the PCB to allow me to continue my rehab in Swat, as the recovery here is on the right track.”

What’s Next for Ihsanullah?

With both his family and coach advocating for a move to Lahore, and Ihsanullah himself content with his current progress in Swat, the PCB finds itself in a delicate position. The young pacer’s future is undoubtedly bright, but the path he takes to return to full fitness will be crucial.

For now, fans will have to wait and see whether Ihsanullah continues his rehab in Swat or if the PCB steps in to relocate him to the NCA in Lahore.

One thing is clear: Ihsanullah is determined to make a strong comeback, and his journey back to the cricket field is one that everyone will be watching closely.

Stay tuned to Brandsynario for the latest news and updates.

Waqar Younis Faces Backlash Over Abrar Ahmed, Kamran Ghulam’s Omission

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Web Desk

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Aug 19, 2024

waqar-younis-backlash-abrar-ahmed-kamran-ghulam

In a surprising move, the Pakistan selection committee dropped mystery spinner Abrar Ahmed and all-rounder Kamran Ghulam from the squad for the first Test match against Bangladesh.

The decision did not sit well with fans and critics alike. Former Pakistan fast bowler Tanvir Ahmed has taken to social media to criticize Waqar Younis and the selection committee for dropping Abrar and Kamran.

For the unversed, Waqar Younis recently joined the Pakistan Cricket Board (PCB) in the strong role of advisor to the chairman, having authority over all cricketing decisions.

Tanvir Ahmed’s Stinging Critique

Tanvir, known for his candid opinions, didn’t mince words when he took to X (formerly Twitter) to express his disappointment. His main target? None other than Waqar Younis.

“Have you all seen? Waqar Younis and the selection committee have removed Abrar Ahmed and Kamran Ghulam from the Test matches against Bangladesh,” Tanvir posted.

But he didn’t stop there. In another post, Tanvir went on to call the selection committee “third-class” for their decision, questioning how such key players could be dropped.

“Where is this Waqar Younis who keeps portraying himself as a big legend? How have these two been dropped?” he added.

A Spin Conundrum for Pakistan

The exclusion of Abrar Ahmed and Kamran Ghulam has left Pakistan with limited spin options for the first Test. Salman Ali Agha is now expected to be the primary spinner for the series.

This decision has sparked concerns among fans and analysts alike, especially given the potential impact on the team’s performance. With Abrar and Kamran out of the picture, Pakistan is going with an all-pace bowling lineup.

Shaheen Shah Afridi will lead the pack with Naseem Shah and Mir Hamza expected to support him during the first Test. However, the decision to rely heavily on pace in a series that could benefit from a strong spin attack has raised eyebrows.

Venue Change Adds to the Drama

Adding to the situation, the second Test, initially scheduled to be held in Karachi from August 30 to September 3, has been moved to Rawalpindi.

The relocation is due to ongoing renovations at Karachi’s National Bank Stadium, which is being upgraded ahead of the 2025 Champions Trophy.

With all eyes on Rawalpindi, it remains to be seen how the team will perform without two of its promising players. Will the decision to drop Abrar and Kamran pay off, or will it come back to haunt the selectors? Only time will tell.

Stay tuned to Brandsynario for the latest news and updates.

Joshua Cheptegei and Infinix: A Partnership for Progress

By

Web Desk

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Aug 19, 2024

Pakistan, August 15, 2024 – Infinix, a popular tech brand tailored for young consumers, proudly celebrates Joshua Cheptegei, the brand ambassador from Uganda, for his gold medal victory in the 10,000m race at the Paris 2024 Olympics. Cheptegei set a new Olympic record of 26:43.14, showcasing his dedication, speed, and strategic skill on the track.

“Infinix is proud to celebrate Joshua Cheptegei’s remarkable Olympic triumph and continue our partnership in driving progress and empowering youth. Cheptegei’s inspiring achievements on the track and our joint efforts to bridge the digital divide exemplify our shared values of excellence, innovation, and creating a brighter future for young generations.” Lake Hu, Chief Marketing Officer at Infinix.

At 28, Cheptegei is a leading figure in long-distance running, holding world records in the 5,000m, 10,000m, and 15km events. In 2020, he became the first person to run 5 kilometers in under 13 minutes (12:51). With four world championships to his name, Cheptegei is a standout distance runner of his generation.

As a brand ambassador for Infinix’s latest NOTE 40 Series, Joshua Cheptegei represents the perfect fusion of athletic speed and cutting-edge technology. The NOTE 40 Series offers significant advancements in performance, including 100W Multi-Speed FastCharge, Wireless MagCharge, and a custom power management chip Cheetah X1. These features set new standards in mid-range fast-charging smartphones.

Beyond sports sponsorship, Infinix and Joshua Cheptegei are also working to bridge the digital divide in Uganda. Their partnership focuses on equipping underserved schools with Infinix’s latest technology, including laptops and tablets, to enhance digital literacy for students and teachers. This initiative, in collaboration with the Joshua Cheptegei Development Foundation (JCDF), aims to provide essential tech resources to his school at the Multipurpose block and Library.

With a focus on educational equality, Infinix aims to deliver AI education globally, inspiring and empowering the next generation to harness the transformative power of AI and machine learning for sustainable development. Infinix’s “Get In Now” brand attitude resonates with Cheptegei’s spirit of breaking boundaries and self-transcendence. Together, Infinix and Cheptegei are set to captivate the world with their shared commitment to pushing boundaries and achieving excellence in sports, technology, and education.

TCL Inaugurates First Flagship Store in Gujranwala, Showcasing World’s Largest LED TV

By

Web Desk

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Aug 19, 2024

TCL — Pakistan’s national weightlifting champions, Nooh Dastgir, Gold medalist at the Commonwealth Games

Pakistan, August 16, 2024 – TCL, the world’s No. 1 LED TV brand, proudly announces the grand opening of its first flagship store in Gujranwala, a significant milestone in expanding its presence in the region. This new store reflects TCL’s unwavering commitment to delivering immersive entertainment experiences through innovative technology.

The event attracted considerable attention with special appearances by Pakistan’s national weightlifting champions, Nooh Dastgir, Gold medalist at the Commonwealth Games, and Usman Rathore, Silver medalist at the Commonwealth Championship. Their presence underscores TCL’s dedication to celebrating and supporting Pakistan’s national heroes and promoting local talent.

This flagship store symbolizes TCL’s dedication to providing innovative home entertainment solutions, solidifying its position as a global leader in the technology and entertainment sector.

Majid Khan Niazi, Director of Marketing, TCL Middle East and Africa, remarked, “The opening of our flagship store in Gujranwala is a pivotal moment for TCL as we continue our mission to bring innovative technology and superior entertainment experiences to homes across Pakistan. We are excited to offer Gujranwala’s residents an unmatched opportunity to engage with our cutting-edge products.”

Located at Tipu Chowk, Block B, Satellite Town, the TCL flagship store offers an interactive environment where customers can experience premium home entertainment solutions firsthand. The store features the latest TCL innovations, including the world’s largest LED TV, the 115-inch X955 Max, underscoring the brand’s leadership in technology.

Madiha Naqvi Confirms Hina Altaf and Agha Ali Have Separated

By

Sania Saeed

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Aug 16, 2024

TV host Madiha Naqvi shed light on the situation. During the show, Madiha confirmed that Agha Ali and Hina Altaf are indeed separated.

The buzz surrounding Agha Ali and Hina Altaf’s relationship has been a hot topic since 2022. Despite ongoing rumors about the couple’s separation after two years of marriage, neither Agha nor Hina had publicly confirmed these speculations. However, the latest update has come from a credible source.

Rumors and Speculations

The celebrity world was abuzz with rumors about Agha Ali and Hina Altaf’s separation. The couple, who tied the knot around three to four years ago, had become one of the most talked-about pairs in the industry. Although fans had been speculating about issues in their relationship, official confirmation had been elusive.

Madiha Naqvi’s Confirmation

In a recent episode of her show, TV host Madiha Naqvi shed light on the situation. During the show, Madiha confirmed that Agha Ali and Hina Altaf are indeed separated. Her revelation has put an end to the speculations, making it clear that the relationship has come to a close.
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A Glimpse into Their Relationship

Agha Ali and Hina Altaf’s marriage was initially celebrated by fans, with the couple often sharing glimpses of their life together on social media. However, the relationship faced challenges, leading to the eventual separation. Despite their decision to part ways, both Agha and Hina remain prominent figures in the entertainment industry.

Moving Forward

As both Agha Ali and Hina Altaf move forward, their fans and followers are hopeful that they will find happiness in their personal lives. The couple’s separation marks the end of a chapter but opens new possibilities for their future endeavors.

The confirmation by Madiha Naqvi has brought clarity to the situation, allowing fans to understand the reality of Agha and Hina’s current status.

Stay tuned to Brandsynario for more news and updates.

Why Monkey Pox Is Back As An Emergency

By

Mahnoor Rashid

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Aug 16, 2024

Mpox is back in the spotlight as the World Health Organization (WHO) declared it a global health emergency. Again! This usually happens when a disease spreads in unusual ways and needs global attention to stop it. Mpox has been a long-time issue in parts of Africa. Especially in parts such as Congo, where it was first recorded in 1970. However, a new strain of the virus is spreading faster and causing concern. Since January 2023, Congo has seen its worst outbreak ever. With over 27,000 cases and more than 1,100 deaths, mostly among children.

What is Mpox

Mpox causes flu-like symptoms and pus-filled lesions. While usually mild, it can be deadly. Mostly for children, pregnant women, and those with weakened immune systems. Scientists believe the disease is spreading not just through sexual contact but also among children in displacement camps. It has already spread beyond Congo to nearby countries like Rwanda, Uganda, Burundi, and Kenya.

WHO hopes that this new emergency declaration will help bring more medical tools and funding to Congo. Better vaccines, medicines, and surveillance are needed to stop the virus from spreading further. However, there are challenges. In 2022, a WHO appeal for $34 million to fight Mpox got no donor support. African countries had no access to vaccines, which were used in other parts of the world. While efforts are being made to secure doses, vaccine supplies remain limited.

Mpox is a serious issue, but it’s not as contagious as COVID-19. The virus doesn’t spread through the air easily, and there are effective ways to control it. It is vital to ensure that these tools reach the people in Congo and neighboring countries who need them most.

Though the spread is not as concerning as COVID-19, it still requires standard precautions to prevent any murder spread. The first case in Pakistan has already been reported, from KPK.

Stay tuned to Brandsynario for more news and updates.

Must-Watch Netflix Shows & Movies For Social Media Addicts

By

Mahnoor Rashid

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Aug 16, 2024

If you love scrolling through social media and enjoy staying on top of trending shows and movies, we’ve got the perfect watchlist for you. These Netflix gems are tailor-made for social media addicts who crave drama, suspense, and heartwarming moments. Grab some popcorn and get ready to binge-watch!

1. The Social Dilemma On Netflix

This eye-opening documentary exposes the dark side of social media. It dives into how intricate algorithms keep us scrolling for hours, leading to potential addiction. Plus, it raises serious questions about data privacy and how platforms use our personal information.

2. Fyre: The Greatest Party That Never Happened

Dive into the world of influencer marketing gone wrong. This documentary tells the story of the infamous Fyre Festival and serves as a cautionary tale about unchecked ambition in the digital age. It shows us why transparency and accountability are crucial in building trust online.

3. The Great Hack

If you’re curious about the role of personal data in modern politics, this documentary is for you. It explores how data was used in the 2016 US elections and highlights the potential misuse of information in shaping public opinion.

4. The American Meme On Netflix

This documentary gives an inside look into the lives of social media influencers. It explores the pressures of fame and the importance of staying true to yourself in a world where image is everything. It’s a captivating experience that dives into the reality behind the glamor of influencer culture.

5. Black Mirror

This anthology series imagines an alternate reality where technology takes over our lives in more subtle, insidious ways. Each episode tells a different story, ranging from dark to satirical, all centered around the ways our screens are slowly transforming the world.

These shows will keep you entertained and might just have you glued to your screen—whether on your phone or your TV!

Stay tuned to Brandsynario for more news and updates.

Amar Khan’s ‘Dil-e-Nadaan’ Performance Wows Fans

By

Sania Saeed

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Aug 16, 2024

Amar Khan has captivated audiences with her compelling performance in the new drama serial Dil-e-Nadaan on HAR PAL GEO, the show features a stellar cast, including Mikaal Zulfiqar and Ali Abbas. Amar Khan plays Nayab, a character whose life takes unexpected turns due to her simple nature and the challenges she faces after her parents’ death.

Plot Overview of Dil-e-Nadaan

The first episode introduces Nayab, a straightforward girl who lives with her grandmother and brother after losing her parents. Burdened by her demanding sister-in-law, Nayab’s personal growth is stunted as she is overwhelmed with household chores. Her life takes a dramatic turn when she is paired with Zaviyaar, a successful man from a wealthy family, due to her naivety and simplicity. Despite initially rejecting his cousin Tania to marry Nayab, Zaviyaar grows frustrated with her lack of education and grooming. Tania, seeking revenge, exacerbates the rift between the couple, creating significant tension in their marriage.

Fan Reactions and Amar Khan’s Social Media Engagement

Amar Khan recently took to social media to connect with her fans, asking for feedback on the first episode of Dil-e-Nadaan. She expressed her gratitude for the love and support she has received, saying, “How was the first episode feedback time?? Also, big love & gratitude in advance for all the love that has been received so far.”

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Fans have been quick to express their admiration for Khan’s performance. One fan praised, “Your performance is so amazing, Amar! I just love it so much, and I’m also in love with Dur-e-Nayab.” Another comment read, “Loving the best character Dur-e-Nayab! 😍😍” A particularly enthusiastic viewer shared, “Marvellous and super great! I watched the episode twice! 😍🔥🌹💙🧡💝👌”

The Future of Zaviyaar and Nayab’s Relationship

As the story unfolds, viewers are left wondering whether Zaviyaar and Nayab’s marriage will survive Tania’s schemes. Will Nayab be able to transform herself for Zaviyaar? Will she find support from his family, or face the challenges alone? And, will Zaviyaar regret his decision to marry Nayab? The drama promises to delve deeper into these questions, keeping the audience eagerly anticipating each new episode.

Stay tuned for more updates on Dil-e-Nadaan and Amar Khan’s remarkable journey in this captivating drama to Brandsynario

Meeting And Gifting Arshad Nadeem: A New Social Bandwagon?

By

Huzaifa Gaba

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Aug 16, 2024

why-brands-should-focus-on-arshad-nadeem

The gold medal victory of Arshad Nadeem at the Paris 2024 Olympics has sparked a wave of national pride and celebration across Pakistan. As the country rallies to honor his achievement, the gestures of recognition and gifting have been both heartening and controversial.

While such celebrations reinforce a positive image of Pakistan’s achievements, there is a question of whether they merely reflect a superficial trend or if they are part of a deeper commitment to nurturing sports talent in the country.

Gifts and Honors for Arshad Nadeem

The immediate aftermath of Arshad Nadeem’s victory saw an outpouring of gifts and praises. From government officials to private brands, everyone wanted to be associated with this newfound hero.

Arshad Nadeem has been honored with several prestigious awards and gifts, which underline the magnitude of his achievement. He received the Hilal-i-Imtiaz, one of Pakistan’s highest civilian honors, alongside a special commemorative stamp.

gifting-arshad-nadeem-a-new-social-bandwagon — Source: Pak Today

Additionally, he was awarded PKR 100 million from the Punjab Government and PKR 50 million from the Sindh Government. Punjab CM Maryam Nawaz personally visited his village and gifted him a Honda Civic with the number plate 92.97, symbolizing his Olympic record throw.

Corporate and civic contributions also poured in, with the Sindh Governor, Punjab Governor, and the CEO of K-Electric each contributing PKR 2 million. Baskin Robbins matched this amount, while Netsol Technologies and singer Ali Zafar donated PKR 1 million each.

Arshad was also gifted a Toyota Corolla Cross and a car with free petrol for life from the CEO of GO Petroleum. Meanwhile, in honor of his legacy, the Arshad Nadeem Athletics Academy will be established in Karachi, and the Arshad Nadeem Sports City will be built in Mian Channu.

Furthermore, an under-construction stadium in Sukkur will bear his name. Additional personal gifts included a gold crown from the Mayor of Sukkur, an apartment at ARY Laguna in Karachi, a five-star Umrah package from Tawaf Global Services, and Umrah for his family from the Athletics Federation of Pakistan.

The Trend of Superficial Celebration

This phenomenon isn’t new in Pakistan. The Pakistan Cricket Team has often been the recipient of such grand gestures, with players frequently celebrated for individual milestones and the team’s collective achievements.

However, critics argue that these celebrations are often short-lived and lack a sustainable impact on the country’s sports infrastructure. The emphasis on lavish gifts and accolades can sometimes overshadow the need for long-term investment in sports development.

While gifting and public recognition play a role in boosting morale, they risk being seen as superficial if not backed by tangible efforts to improve sports facilities and training for athletes across various disciplines.

Unfulfilled Promises for Other Athletes

While celebrating Nadeem’s success, it’s important to remember the challenges faced by other athletes. Yasir Sultan, a talented javelin thrower, is still awaiting the PKR 5 million reward promised by Prime Minister Shehbaz Sharif for his bronze medal at the Asian Athletics Championship. His situation underscores the need for equal recognition and support for all athletes, not just those who achieve the highest honours.

Hussain Shah, a former Olympian boxer and the first Pakistani to win an individual international medal, has been waiting 35 years for the plot of land promised to him. Despite paying a registration fee, he has never received the plot, which is now occupied by someone else.

His story highlights the importance of delivering on promises and providing consistent support to all athletes, ensuring that their contributions are recognized and rewarded over the long term.

The Need for Sustainable Development

The real test of Pakistan’s commitment to sports excellence lies beyond the fleeting moments of celebration. While Arshad Nadeem’s success deserves all the applause, it also highlights the urgent need for a strategic plan to nurture talent consistently.

Olympic success is not a one-time event; it requires years of preparation and investment. With the Olympics happening every four years, there is ample time for Pakistan to build a robust system that supports athletes from the grassroots level.

Investing in sports academies, hiring international coaches, and providing state-of-the-art training facilities are essential steps to ensure that the nation doesn’t have to wait another three decades for an Olympic medal.

Instead of just rewarding individual athletes after their success, the nation, government, and brands should focus on creating an environment where multiple athletes can excel on the global stage.

A Call for Broader Support

Arshad Nadeem’s victory is a reminder of the untapped potential in Pakistan’s sports talent. By shifting focus from immediate accolades to long-term support, the country can foster a culture of excellence in sports.

This involves a collective effort from all sectors, including government bodies, educational institutions, and private enterprises. Brands that have previously supported cricket can now extend their support to other sports, encouraging diversity and resilience in Pakistan’s sporting achievements.

In conclusion, while celebrating Arshad Nadeem’s success with gifts and recognition is important, it is equally crucial to ensure that such celebrations are not just fleeting moments of glory. By investing in the infrastructure and resources needed to nurture future talents, Pakistan can create a sustainable sports ecosystem that consistently produces champions on the world stage.

Stay tuned to Brandsynario for the latest news and updates.