Did You Know The Real Story Behind Lifebuoy’s Red Color?

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May 4, 2022

With blue packaging handwash and green packaging shampoos, the new generation will probably not recall the signature red soap of Lifebuoy. But the Millenials and the older generation will probably be pushed into nostalgia reminiscing the old shape and texture. Before they introduced shampoos and handwashes, it was all soaps and that too, only red.

Thinking about it in hindsight, it does seem strange, the red color. I bet though that you would not the real story, the origins of this red colour. And if you did, well you are more well-read than me because I got to know about it only today.

Backstory of Lifebuoy

The story basically is that the product was initially created for washing floors and clothes. Interesting, right?

It is the story of two brothers Willian and James Lever. They wanted to create soaps from palm and vegetable oil. For this purpose, they set up a factory in England and created Sunlight soap. The target audience would use it for household cleaning. Come 1894, the brothers launched Lifebuoy soap that featured phenol/carbolic acid. It was this acid that gave the soap its distinctive red colour.

Carbolic acid – colorand scent

Up until then, medical practitioners had used carbolic acid for disinfecting purposes. Since people had become accustomed to associating the smell of carbolic acid with clinics and hospitals, this was why the soap came off as having a strong medicinal scent. But people found it bearable for household cleaning. Given its affordability, the brothers also launched a toilet bar with the same composition in 1933.

It was way later that the company began experimenting with smells. When they tackled smell, they also were able to experiment with color because why stick with the carbolic red?

Reading up on carbolic acid, it is said to kill germs. That said, it is so strong that people use it as snake poison as well. Considering the Lever brothers were producing this in the late 1800s, one wonders how safe it could be. The fact that it became a household name should answer that question though.

Later, Unilever acquired Lifebuoy. And now, you see so many variants of the soap, the handwash, the shampoos, and whatnot.

While you digest this information, we will leave you with yet another huge piece of information!

The little-known fact is that one of the Lever brothers, James, had Darcy as his middle name. Jane Austen, anyone?

Stay tuned to Brandsynario for the latest news and updates!

10 Persuasive Print Ads Of All Time That You Need To Check Out!

By

Alefyah Hasnain

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May 4, 2022

10 Persuasive Print Ads Of All Time That You Need To Check Out! — Source: Pinterest

Persuasive ads are those that would influence impulse buying. Time and again, there have been compelling print ads that can do just that. Persuasive ads are used to convince potential customers to buy the featured product.

Persuasion is the magic technique behind advertising. You can use persuasion across television, digital, print, audio, billboards, and even PPC. However, successful persuasive print ads are those that would sell the person on the product as soon as they see it.

It takes a great piece of print content to evoke emotions and inspire customer interest.

Here are the ten best persuasive print ads of all time:

Chupa Chups

Chupa Chups lollipops are selling their no-sugar product line in this print ad that grabbed eyeballs for creativity.

2. Ecovia

One out of every three traffic deaths involves driving under the influence of alcohol. Ecovia, an ecological car renting service, released this advert to prevent the masses from drunk driving!

3. KFC

In spring 2018, the unthinkable happened. KFC ran out of chicken. Thanks to problems with a new distributor, the Colonel ended up temporarily closing most of its 900 UK restaurants.

4. French Ministry of Health: Children Obesity

They wanted to spread the word about the growing problem of childhood obesity, warning parents that “obesity starts at a young age.” The print ad campaign is ugly but effective: it shows an ice cream with a fat belly on top of it.

5. Keloptic – Van Gogh

Keloptic is an online optician selling eyeglasses. Their advertising agency used Van Gogh’s post-impressionist self-portrait as the perfect means of brand promotion. Van Gogh’s portrait is well-known for its blurry color scheme, which makes no clear distinctions between different hues and tones.

However, Keloptic put eyeglasses in front of the painting to reveal Van Gogh’s face and show the power of their products. This works as a brilliant persuasive print ad.

6. BMW

The ad for this BMW sees the DC Comics superhero, ‘The Flash’ behind the wheel to show consumers that this car is super-fast since even a superhero with lightning speed drives it.

7. Play-Doh – The Only Limit Is Your Imagination

Play-Doh created designs by hand that took an incredible amount of patience and time, but it was well worth the effort and sent a beautiful message:

“The world of Play-Doh is the world as it should be. A dream world, born of the boundless imagination of children. A world in which everyone has a grip. That each can shape infinitely.”

8. Band-Aid – ‘Hulk has a boo-boo.’

Band Aid’s persuasive print ad highlights the flexible fabric of their bandages by showing the Incredible Hulk using it as well.

9. WWF- ‘What if they were gone?’

The World Wildlife Fund uses striking imagery to get their message of helping to save endangered species across.

10. Fanta – Tasteable Print Ads

The Fanta print ad was the first tasteable one. This means that you tear a piece of their advertisement and place it in your mouth. It tastes like oranges, similar to their signature soft drink.

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6 Lip-Smacking Dishes That Will Make Your Eid Perfect

By

Kinza Piracha

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May 4, 2022

One of the most important festivals for Muslims, Eid al-Fitr, is celebrated with a lot of enthusiasm and the food at the feast is usually legendary.

From plates brimming with juicy, meaty starters to pots overflowing with slow-cooked rice and mutton dishes and some heavenly desserts, Meethi Eid feasts are hard to resist. Families gather to enjoy food and sweets on this auspicious occasion.

However, this year, Eid will be different since the Coronavirus pandemic has to lead the world to remain in quarantine and maintain social distance. The social distancing doesn’t necessarily mean that you can’t create some magic in your kitchen and cook delicious dishes.

So, here are a few signature items that you ought to make this year!

1. Haleem

The meaty lentil soup-like dish is next-to-none when it comes to comfort food for non-vegetarians. The rich mutton stew is cooked with broken wheat and made with a delicious mix of spices. The dish is slow-cooked and usually served during the Eid feast with naan or as it is.

2. Sheer Khorma

Sheer khurma is the king of desserts when it comes to Eid feasts. The flavourful vermicelli and milk pudding are prepared, especially during Ramadan and Eid, and are relished by the young and the old with equal delight. Would it even be Eid without sheer khorma? We thin not.

3. Kimami Sewaiyan

Just like sheer khurma, the star ingredients of this dessert are vermicelli and milk, but this one is slightly thicker inconsistency. Lotus seeds, almond, coconut, cashews, and raisins are also added in the tasty mix of milk, khoya, sugar and vermicelli to make it richer.

4. Mutton Korma

This robust mutton curry is teeming with aromatic masalas, cashew nut paste, rose water, and saffron. The delicious and spicy mutton pieces pair very well with sheermal and bakarkhani. So, are you hungry yet?

5. Biryani

This was a given! How is Eid even complete without a good scrumptious Biryani? A quintessential Eid spread is incomplete without biryani. Fragrant rice dish layered with succulent pieces of your favorite meat, biryani is hit across ages. Team it with raita or spicy salan and you would know what we mean.

6. Seekh Kebab

You can’t go wrong with these. These babies are a treat for every food lover! Smoky, tasty and delectable; this delicacy made with spicy minced meat mixture is a must in any Eid spread.

Stay tuned to Brandsynario for the latest news and updates.

Eid Mubarak everyone! Stay home & stay safe.

6 Pakistani Actors Who Are Miserably Failing At Comedy

By

Web Desk

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May 4, 2022

We have a number of Pakistani actors in our entertainment industry and most of them are good at what they do. But here is the thing; we have a few tropes that we keep on repeating in our dramas, for instance, saas evil bahu mazloom or a man’s two marriages. So if one actor performs well in two dramas we believe them to be great, but they performed really the same thing in both the projects.

The industry gets the chance to try other tropes during Ramadan, with Ramadan special comedy dramas. The way the cast is finalized most probably is not through auditions but through who has the most following or how many projects they have performed in. And this is why we get to see that a few of these actors are not that good when it comes to comedy.

1. Mira Sethi

Seeing Mira in her show talking in a very sophisticated manner has crafted an image of hers. Gul Apa from Chupke Chupke shatters that image. In the beginning, it was a fresh take but as we move onto further episodes we realize that she may be overdoing the comedy element.

mira-sethi-lead — Image Source: Instagram

2. Farhan Agha

Superb actor in other genres, Farhan is not that great when it comes to comedy. His recent project is Chupke Chupke where he has to play a miserly businessman. He looks too stiff for the role.

3. Sohail Sameer

Seen as Nazakat Ali in Suno Chanda, Sohail Sameer played the role of jiya’s father. How lively and great Iqra Aziz was when she was Jia, Sohail could not match upto her.

4. Alizey Shah

Alizey Shah achieved the heights of fame quite quickly. And its probably because of that that she got caster in Tanaa Baana. Looking at her performance, it is not something to that you would want to see every day.

5. Wahaj Ali

Every house has their own comedian. Wahaj plays that character well in serious dramas. But having seen him perform in Ishq Jalebi, it turns out he cannot play a character in comedy dramas.

6. Amna Ilyas

Amna is trying to delve into comedy. Her parody of Ayeza Khan’s TVC was certainly hilarious but that had made her assume she is good at being the joke cracker. Her insta posts are all proofs of that. Someone needs to tell her, she is not that good at doing comedy.

These are just a few Pakistani actors who we think are not good comedy actors but that doesn’t mean they are not good at serious acting as well. Some of them are fabulous in the tropes they excel at. But then, they should stick to what they are good at.

Stay tuned to Brandsynario for the latest news and updates!

Here’s How To Get An International Driving License In Pakistan

By

Lyza Rashid

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May 3, 2022

international driving license pakistan — Image Source: Pak Wheels

International driving licenses can make your life a living paradise if you’re planning to go abroad. You won’t have to struggle in public transport or have to spend heavy bucks to rent a driver. If you’re someone looking to make life easier abroad, here’s how to get one:

Some Things You Need Prior

It is important for you to know that as an applicant you need to have a valid national driving license issued locally. Doing this will also ensure you get yours immediately as there is no wait.

Why You Should Get One

Getting one can also serve as an identification card abroad in case you lose your ID card. However, note that it is only for temporary purposes.

Punjab

To get an international driving license in Punjab, the Rasta app is recommended. The app has been developed by the Punjab IT Board. You can get an appointment on it and it is available for iOS and Windows on the App store.

Here’s what you didn’t know: the app can also be used for booking appointments for other license things. For instance, for applying for a learner’s driving permit or even for the issuance of a national or international driving license.

The Application Requirements

You will get an application and will have to fill out and attach it with the relevant documents:

Two attested passport-sized photographs.
One attested photocopy of a valid CNIC.
A photocopy of your passport.
One photocopy of your valid national driving license.
Medical certificate (for age 50 and above).
A Rs. 66 ticket obtained from the District Court.
A fee voucher of Rs. 450 voucher to be paid at a Habib Bank Limited (HBL) Branch.

Islamabad

People in Islamabad can visit the Citizen Facilitation Center, G-11/4 for an international driving license. The normal procedure costs roughly around Rs. 1050. Moreover, it takes 7 days on average. If you’d like it urgently, it will take 24 hours and the fee will be Rs. 2050.

These are the documents you will need:

Copy of a valid driving license issued by Islamabad Traffic Police.
Two Passport-Sized Photographs.
One photocopy of a valid passport along with a valid visa.
One photocopy of your CNIC.
Residential proof in Islamabad.
Driving stamp of Rs. 30 by Post Office.
Medical certificate (if applicable, for age 50 and above).

If you’re from Islamabad, you can also download the form from https://ictadministration.gov.pk/wp-content/uploads/International-Driving-Permit-Form.docx. Simply attach the required documents.

Sindh

For Sindh, you would have to use the driving license website which is: https://dls.sindhpolice.gov.pk/home/app. Book an appointment and select your center from here.

The documents you would need:

Two Passport-Sized Photographs.
A single photocopy of the Pakistani Driving license (issued by Sindh Police).
One photocopy of a valid passport along with a valid visa.
One photocopy of the CNIC of you.
Medical certificate (if applicable, for age 50 and above).
Proof of Residence.

Khyber Pakhtunkhwa

For Peshawar, one would have to visit Room No. 11, Second Floor, Tasneem Plaza along with all the relevant documents.

This is what you will be needing:

Two Passport-Sized Photographs.
One photocopy of a valid driving license.
A photocopy of a valid passport along with a valid visa.
One photocopy of the applicant’s CNIC.
Residential proof.
Postal driving stamp.
Medical certificate (if applicable, for age 50 and above).

Stay tuned to Brandsynario for the latest news and updates.

5 Activities to Avoid When You Are Sleep Deprived

By

Mehak Zehra

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May 3, 2022

sleep deprived — Image Source: Medical news today

When you are tired, there are things that you should avoid. Doing important office work or financial related work is as big a NO as driving is in that situation. However, there are some other smaller activities that you should beware because they can have bad consequences for you. The following are five don’ts for when you are tired or sleep-deprived.

1. Don’t exercise full force

Exercising with full force is a bad idea. When you are already tired, but you think you should do your entire routine, it’s not helpful. And full force exercise can include a run around the neighborhood or climbing stairs. A trainer suggests that when you are tired, it is better to focus on light cardio. The justification is that full force exercise would be a waste of time because you will not have the energy to complete the routine. Moreover, there is a higher probability of injuring yourself when you are tired because you will not be focussed on your body entirely. So don’t exercise full force.

Do’s: Try walking, elliptical, or biking.

2. Don’t pick a fight

Be it an interaction with a colleague, a friend, or a partner, a mild issue can become a heated argument, and you will face escalated consequences. A study by Harvard Medical suggests that when one is sleep deprived, it is harder to control emotions. Another research suggests that sleep-deprived individuals cannot accurately read others’ feelings as well. So basically, the brain is not able to process the individual’s emotions as well as the opponents.

Do’s: fight when fully awake! Okay, maybe not fight but process life issues when you are fully awake.

3. Don’t take a nap

The famous expression goes like, ‘Early to bed and early to rise, makes a man healthy, wealthy and wise.’ This expression has truth to it. So if you are exhausted, and you decide to nap, the chances are that you will fall asleep instead of napping, and that would have adverse effects on your night sleep, which is very important for you. So AVOID napping

Do’s: If you have to nap, then do it the right way. The right duration of nap is 20 minutes to 30 minutes.

4. Don’t consume caffeine

Work is hard, and you feel like caffeine is your only best friend. But that is not the case. You think that your headaches will go away and you will feel refreshed by drinking coffee. However, that is only the adrenaline rush. Once that wears off, you will feel sluggish. And not just that, the caffeine in your system will also affect your night sleep.

Do’s: stop consuming caffeine after 1 p.m. Sap it with a natural energy boost such as a walk, an apple, or a glass of water.

5. Don’t use social media

If it’s not the time for night sleep, and you think you could spend that time scrolling through social media, reject that idea. There are two reasons for that. First of all, the light-emitting from your phone hurts your sleep cycle. And secondly, scrolling through Facebook or Instagram gets addictive, and you might lose the sense of time and spend hours on social media instead of minutes.

Do’s: Read a book.

These five don’ts are simple tools to ensure a healthy life, but the best among all will be to not compromise on your routine that will lead you towards becoming sleep deprived.

Stay tuned to Brandsynario for more news and updates!

Dead Battery? Here’s How To Find Your Lost Iphone

By

Dr. Rida Qamar

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May 3, 2022

Battery — Image source: california18.com

Imagine you can’t find your iPhone. You tried to call that number using your spouse’s phone, but it didn’t help. To make matters worse, the iPhone battery is dead. However, now with a recent update to the Find My app, you can find your device even when it’s turned off or the battery is dead.

Find My Device

If you have a newer iPhone, I have great news. A recent Find My app update lets you locate an iPhone even if it’s powered off or has a dead battery. Note: This works for the iPhone 11 and newer, including all iPhone 11, 12, and 13 models running iOS 15.

How To Use The Application

First, make sure Find My is enabled and check your settings. Here’s how:

On your iPhone, open Settings > [your name] > Find My. If you’re asked to sign in, enter your Apple ID.
Tap Find My iPhone, then slide the toggle next to Find My iPhone to the right to enable it. (This should be enabled by default). With this feature enabled, you can find, lock, and erase your iPhone and its supported accessories. You cannot erase and reactivate the device without using a password.

Find My network: If your device is offline (not connected to Wi-Fi or cellular), Find My can locate it using the Find My network. On a supported iPhone with iOS 15 or later, turning on the Find My network allows you to locate the device for up to 24 hours after it’s turned off.
Send Last Location: If your device’s battery charge level becomes critically low, its location is sent to Apple automatically.

How to use Find My

Now that Find My is set up, you have a few options to use it should your phone go missing.

Have an Apple Watch? You have a simple method. Swipe up on the screen. Once your watch is open, tap on the phone icon with sound waves. This tap will force your iPhone to emit a noise even if it’s on silent.

If you have an iPad or MacBook, use the Find My app. You can use it to track your phone and emit sound, just like with an Apple Watch. See full steps to track from a Mac here. Here’s how to track your phone from an iPad.

Don’t worry if your iPhone is your only Apple device. You can use your web browser.

Log in to iCloud.com. Locate the Find iPhone feature. Once you’ve selected Find iPhone, sign in again. Click on All Devices to locate the phone you’re looking for. Select the phone you’ve lost and select Play Sound. You can also view your misplaced phone on a map.

Stay tuned to Brandsynario for the latest news and updates.

5 Biggest Mistakes New Entrepreneurs Should Avoid At All Costs

By

Fatima Akhtar

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May 3, 2022

5 Biggest Mistakes New Entrepreneurs Should Avoid At All Costs — Image Source: Entrepreneur

“Starting a business is easy, running it isn’t,” I remember reading it somewhere. When starting a business, new entrepreneurs make plans and goals that they aim to achieve. If a company fails, it becomes a massive disappointment for the team.

Before starting, entrepreneurs should make sure to have all the relevant skills to help them in achieving their goals. An entrepreneur is someone who can multitask. They must learn everything from making their product to its sale. This will do two things for them: they will not depend on someone too much and will be able to lead the team with knowledge.

Here are the five biggest mistakes new entrepreneurs should avoid at all costs:

1. Not choosing the right people

Dan Lok, the famous entrepreneur, and the business consultant, said in one of his videos that your first hire would be your worst. It is because you will do so without any experience, and you will be doubtful and will lack confidence in yourself. You won’t be any less experience in your career ahead.

When starting a business, most new entrepreneurs rely on their friends and family. This can cause a person to think emotionally. It may even cause a rift between friends and family members. However, it doesn’t mean that entrepreneurs should start alone. They should only if they are confident.

2. Expecting success quickly

I will repeat this that you shouldn’t let emotions get in the way. When starting, most new entrepreneurs think they will become a millionaire within a year. As a result, they get disappointed when they have to struggle at the beginning of their business. This only leads them to quit. When starting a business, it is essential to make realistic expectations and goals. Fulfilling them will give you a sense of accomplishment and help you set new goals.

3. Putting high prices

If you start your business with high prices, people will not risk enough money to try it out. Your first goal when starting a company must be to build a relationship with your clients based on trust and credibility. If you do so initially, you can raise your prices later on after you gain your consumers’ confidence.

mistakes entrepreneurs make — source: entrepreneur.com

4. Relying on too many people’s advice

One of the mistakes an entrepreneur can make is taking advice from too many people or receiving too much information from someone. If you need help, take it from someone who is credible and is an established entrepreneur. However, you need to make sure that you don’t follow their advice blindly.

5. Getting distracted

When you start something new, it is quite easy to get distracted. You would have to remove distractions from your life once you start a business. So, you should quit Netflix and stop unnecessary scrolling on Facebook and Instagram. Most importantly, you should plan your day and stay focused on your goal!

What do you think about this? Let us know in the comments below!

Stay tuned to Brandsynario for the latest news and updates.

PUBG Mobile Embodies The Spirit Of Ramadan With Iftar Drives Across Pakistan And Messages Of Help, Support And Togetherness

By

Web Desk

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Apr 30, 2022

April, 2022: The country’s leading online battle royale platform, PUBG MOBILE, celebrated the blessed month of Ramadan with fans from across Pakistan. PUBGM undertook a number of good deeds, like food distribution drives across six cities to truly embody the spirit of sharing, and invited influencers to Iftar with fans. As a part of the campaign, the battle royale platform organised a consumer engagement experience with marketing activation vehicles, and invited fans to celebrate together.

The PUBG MOBILE Ramadan campaign was elevated to even greater heights with the participation of social media influencer, Junaid Akram in the Iftar distribution activity in Karachi. Other top gaming influencers joined the Ramadan activities in the other cities. PUBG MOBILE also released Digital Video Commercials as a part of its Ramadan campaign that spread the message of togetherness and reminds viewers of the true meaning of the blessed month – being there for each other – with the slogan, “Squad up for Treasure”. It is a reminder that service to others is a reward in itself. PUBG MOBILE also released a short web series that tells the inspiring story of four friends who use the power of togetherness and teamwork to navigate life’s ups and downs.

Ramadan is a time for reflecting upon wisdom and guidance and providing support to others. It is a time when families gather, friends meet for iftar, and meals are enjoyed together. It’s the perfect opportunity to advance opportunities and prosperity for people everywhere. PUBG MOBILE understands the significance of togetherness in a post-covid world, and invites fans to practice kindness and compassion.

In a statement to the press, Country Head, Tencent, Mr. Khawar Naeem commented, “The blessed month of Ramadan reminds us of the importance of sharing with others, and that is why we have held Iftar drives across six cities with free food distribution and fun times with fans and influencers. PUBG MOBILE enthusiasts are the reason why we are dedicated to continue leading the online battle royale space in Pakistan, and arrange even more fun events for them, going forward.”

PUBG MOBILE continues to be at the forefront of innovation and a leader in promoting and encouraging eSports growth across Pakistan. It offers players a creative outlet on an international stage, and the unique opportunity for players to turn their passion into successful careers.

Syngenta Pakistan & Mehran Sugar Mills Join Hands To Enhance Farming Sector Of The Country

By

Web Desk

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Apr 29, 2022

Karachi, 29 April 2022: The leading global provider of agricultural science and technology, Syngenta, and Mehran Sugar Mills Limited, the biggest producer & marketer of sugar, have collaborated to fulfil the mission of improving the profitability of the farming sector by channelising the growth and distribution of sugarcane crops.

A Memorandum of Understanding (MOU) was signed by Zeeshan Hasib Baig, GM Syngenta Pakistan, and Ahmed Hashim, MD Mehran Sugar Mill. Under the agreement, the two entities aim to enable growers improve their yield and profitability, resulting in a positive impact on the economy. The growers will also receive education about modern harvesting and sowing techniques. Special trainings regarding the use of crop protection products to aid in more promising development of crop is also part of the agenda.

GM Syngenta Pakistan, Zeeshan Hasib Baig, believed that the coalition would result in encouraging outcomes for all stakeholders,
“We have formed a value chain partnership with a leading sugar mill of Pakistan to emancipate farmers, which will ultimately play a positive role in improving the economy, thus benefiting all stakeholders involved.”

MD Mehran Sugar Mill, Ahmed Hashim, expressed his views on the new endeavour:
“Sugarcane is a crop that makes up 0.7 percent of our GDP. With our partnership with Syngenta, we will not only help farmers enhance their operations but also create more fruitful avenues for the major cash crop.”

#DetoxYourFeed: Dove’s Latest Campaign Hits The Right Chords

By

Lyza Rashid

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Apr 29, 2022

campaign social media dove — Image Source: Youtube

Dove’s latest beauty campaign has won the hearts and minds of all. The campaign brings together mothers and their girls and uses really strange technology to put them in positions they could never imagine. What impact does social media have on our self-esteem and what all does toxic beauty advice mean? Have a look at it through this campaign:

What Is The Campaign About?

Dove is calling this campaign the “self-esteem project”. This is because it is investigating how social media impacts our self-esteem, through the presentation of toxic beauty advice. Young girls are specially targeted to be told they are not enough. They need botox! They need fillers! More beauty treatments are needed and then all of that is a slippery slope.

Calling In Mothers And Girls

They called in mothers with their girls to first see their relationship. What do the moms think of social media? Many of them said that they know it was bad but they also know social media helps their girls. However, Dove used highly special face-mapping technology to put the mom’s faces onto people who give toxic beauty advice.

Dove showed the moms and the girls the videos of the mom saying “maybe Botox wouldn’t be so bad for you.” These really hit the nerve. Moms were shocked to learn that this is what their daughters hear all the time and have grown up with. The daughters all said they know about it.

The Solution?

This was an incredibly powerful and much-needed campaign by Dove. Young girls are being looked at as consumers of beauty products a result of which their self-esteem is being ruined. However, this campaign by Dove invites attention to what they are experiencing on social media. Most importantly, it keeps mothers there so that these young girls have their own anchors at home to keep them safe.

After everything was seen ad heard, mothers were beyond emotional. They were hurting knowing that this is what their girls feel or are told. They, then, said we can’t stop this on social media but we can talk to them about it. A young girl who then says, sitting beside her mother, that my mama always told me I was perfect is the most endearing touch.

Stay tuned to Brandsynario for the latest news and updates.

Coca-Cola Has Just Opened A Flagship Clothing Store And It’s Amazing!

By

Lyza Rashid

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Apr 29, 2022

coca cola clothing store — Image Source: Timeout

We were still reeling from the news that Coca-Cola was about to launch a pixel-flavoured drink. How does one taste pixels steel? In all of this, there’s another news bomb which is that this global super brand Coca Cola has now officially launched a clothing store. Here’s everything you need to know about it:

What Is The Latest?

The latest news is that this store is located on Long Acre in Covent Garden. It is the first of its kind of a launch for the brand. However, as all of us are wondering, what does coca-cola sell at its clothing shop….?

The Shop In Convent

The idea of the shop in London is mainly conceptual. The shop is said to be a physical manifestation of the brand’s versions over the years. It brings to life the idea of ‘experiencing the Real Magic of Coca-Cola’.

The Convent Garden shop has been made to sell limited-edition clothing collabs with many Coca-Cola drops. Maybe it’ll start selling t-shirts that look like pixels if that’s not out of Coca-Cola’s reach! This conceptual shop will definitely flesh out Coca-Cola’s brand identity more, something we did not think could be possible. However, it is the first beverage brand to open a clothing store. Mayhaps some support could do it well?

Has This Been Done Before?

Coca-Cola has actually done something similar before in the US. However, this time around, some of its featured brands will include some UK-based faves and global names. Names like Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK, and more will be amongst the stocked. Moreover, reports suggest that there will be a C-C Beverage Bar and shoppers can also add a personalized touch to cans at the customization center.

But if you’re that big of a coke junkie you might need more. If you’re into the full head-to-toe look, the shop will offer you hats, bags, tech, and reusable drinkware plus topical collections for Pride. The shop also intends to show the brand’s sustainability credentials. Then go ahead, get a new trackie top and a refreshing Coke but they’ll make you put the waste in the recycling bins for sure.

Stay tuned to Brandsynario for the latest news and updates.

Feroze Khan Posing In Front Of Holy Kaaba Triggers Netizens

By

Dr. Rida Qamar

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Apr 29, 2022

Feroze Khan is currently at the holiest place on earth – The Kaaba. The actor shared a selfie on his social media while performing Umrah and the netizen’s response to the post was not so sweet.

Feroze Khan’s Latest Post

While Feroze Khan shared the picture on his Instagram, many celebrities, including his sister Umaimah Malik congratulated the actor for performing umrah. Meanwhile, many fans shared their heartfelt messages and comments under the star’s post. Khan shared the picture on the night of Shab e Qadar with a caption,

“Tum se kia mangun, tum khud hi samajh lo.”

Ramadan the 27th.

Take a look at the picture below.

View this post on Instagram

A post shared by Feroze Khan 🇵🇰 (@ferozekhan)

The actor was posing in front of the Holy Kaaba while wearing a pair of branded eye frames. The picture sure looks like a recipe for disaster, and the netizens’ response to the actor was quite harsh.

How did Netizens respond?

The netizens were blunt needless to say. They mentioned how the actors have no dignity left, and they must show each and everything in their lives on social media. In contrast, many shared their opinion about the actor’s fashion sense and his body language while performing the umrah. The response to the picture was harsh and unnecessarily rude.

“Stop showing off your visits to these religious places. Stop showing off your piousness.” One user wrote.

“Stop posing and continue with your tawaf.” Another one wrote.

“Such a glamorous umrah with branded accessories and such arrogant attitude.”

Take a look at some more comments below.

Feroze Khan is almost always on the other end of public’s criticism ever since the actor announced the decision to quit the showbiz industry and revert to Islam. However, soon after, when he announced coming back to the screen once again, his decision was met with criticism and backlash.

What are your thoughts about the post at hand? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

realme 9 Pro+ Now Available Across Pakistan

By

Web Desk

-

Apr 29, 2022

The latest entrant in the realme 9 series wraps up a successful pre-order phase and is now available across the country

After a bustling week of pre-orders, the realme 9 Pro+ is finally available for purchase starting today, Monday, April 25, 2022. Wrapping up a successful week, the realme 9 Pro+ has seen a 80% sell-through in the time period. Being a true 5G popularizer, realme continues to help people prepare for the arrival of 5G in the country by providing 5G enabled products at economical prices. This is no different when it comes to the realme 9 Pro+. Not only does it have advanced 5G capabilities, the realme 9 Pro+ houses innovations of all kinds for users to enjoy. Starting from the surface, the Sunrise Blue variant of the realme 9 Pro+ comes with an iconic glittering Light-Shift Design which discolors the rear panel from blue to red when exposed to sunlight or UV light thanks to its photochromic panels. With each new release, realme’s reputation as a brand that delivers good value for money grows exponentially. Let’s take a closer look at the spectacular specs hidden inside the realme 9 Pro+ in order to investigate the true value it provides.

Upgraded Camera Capabilities

The realme 9 Pro+’s camera module is incredibly high-end. The rear camera features a triple AI camera setup including a 50MP primary Sony IMX766 sensor with OIS + EIS, an 8MP super-wide lens for shots taken from a large angle and a 2MP macro lens for close-up photography. The realme 9 Pro+ introduces the Sony IMX766 sensor to this price segment for the first time. When compared to previous generations of Sony sensors, the Sony IMX766 is able to capture 63.8% more light. With a pixel size of 1 μm and a matrix size of 8.19 mm x 6.14 mm with a 45.51-inch diagonal, the Sony IMX766 sensor allows the realme 9 Pro+ to have vastly improved nighttime and low-light performance. Thanks to the large 50MP sensor you can record more details about the scene you are trying to capture without a huge increase in the final file size.

realme’s ProLight Technology uses a combination of the Sony IMX766 sensor, OIS + EIS, and the AI Noise Reduction Engine 3.0 to enhance your final product and make your images brighter. OIS + EIS are two forms of image stabilization and work to counteract any slight movements of the hand or phone during the process of capturing images. The AI Noise Reduction Engine 3.0 is an AI-based software development that reduces digital noise in your final product by 30%.

Power-Packed Processor

The realme 9 Pro+ comes fitted with a cutting-edge MediaTek Dimensity 920 5G chipset which includes multiple features that make the gameplay experience smoother and more enjoyable. Its Arm Cortex-A78 CPU can clock processing speeds of up to 2.5Ghz. The effect of this breakneck speed is seen in faster response times of apps, overall higher FPS when gaming, and improved network connectivity. The chipset also comes with a powerful Arm Mali-G68 GPU which functions as a more power-efficient version of the Mali-G78. The Dimensity 920 chipset also acts as the backbone supporting the realme 9 Pro+’s 5G capabilities. Lending support for dual 5G SIMs, faster 5G carrier aggregation, 5G call and data concurrency 3.0, and super-hotspot power saving mode, the powerful chipset is responsible for carrying realme into the future.

The advanced MediaTek Dimensity 920 also comes equipped with an intelligent refresh rate which adjusts the refresh rate of the display according to what activity is being performed at the time. Thanks to this, the refresh rate is lowered whenever it is not in heavy use in order to improve power efficiency
The realme 9 Pro+ contains a host of other amazing features. The handset features a stunning Super AMOLED display with a 90Hz refresh rate for an improved viewing experience. The combination of a colossal 4500mAh battery and lightning-fast 60W SuperDart charge ensures your usage isn’t interrupted. The realme 9 Pro+ also features Hi-res certified Dolby Atmos Dual Stereo Speakers and is built with realme UI 3.0 which is based on the latest Android 12. You can get all of this and more by purchasing the realme 9 Pro+ at your nearest smartphone store or through Daraz for just PKR 69,999/- so hurry and grab yours today!

Federal Shariat Court Ruled In The Favor Of Interest-Free Banking

By

Dr. Rida Qamar

-

Apr 29, 2022

On Thursday, the Federal Shariat Court (FSC) declared the prevailing interest-based banking system against the Sharia law. The court directed the government to replace it with an interest-free system by the end of 2027.

The verdict was announced in a long-pending case on Riba (interest). The court directed the government to facilitate all loans under an interest-free system. The FSC gave its verdict after the supreme court had referred the case back to the court in 2002. Followed by the appeals against the decision of the FSC.

The Ruling Of The Case

In its long-awaited verdict, the court ruled that the elimination of interest was a religious and legal obligation. Since the parliament had already agreed to make Sharia-compliant laws.

In the written judgment, the bench said the prohibition of Riba is the cornerstone of the Islamic economic system.

“We have decided that every loan which extracts any additional amount upon the principal from the debtor is Riba, hence, any transaction that contains Riba even at the slightest level falls within the category of Riba thus prohibited. Furthermore, all the prevailing forms of interest, either in the banking transactions or in private transactions fall within the definition of Riba, according to the verdict.”

“All laws and regulations that facilitate interest are considered illegal and such laws should be abolished from June 1, 2022.” Further adding.

The court further directed the government to take internal and external loans under an interest-free system and added that an interest-free system. Citing that it would be more beneficial. However, it acknowledged that the transition towards an Islamic system would take time but the bank’s deposit “could be cleared of riba immediately.”

Response To The Ruling

Finance Minister Miftah Ismail took to twitter to share his thoughts,

“We welcome the Federal Shariat Court (FSC) decision in the Riba case. The government and SBP will carefully study this important decision and then seek guidance and clarification from the FSC about the process, steps, and time frame to implement this decision.”

Meanwhile, the federal government had argued that the interest-based banking system could not be eradicated as it would damage the already fragile economy. They mentioned that they have supported a parallel interest-free banking system already functioning in Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Jazz Invests PKR 14.9 Bn During Q1 22, Overall Investment Crosses $10.2 Bn

By

Ariba Raza

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Apr 29, 2022

Islamabad – 28 April 2022: Continuing its focus on driving digital inclusion, Jazz invested PKR 14.9 billion under its ‘4G for all’ ambition during the first quarter of 2022, taking its overall investment in Pakistan to US$10.2 billion.

A majority of its capital expenditure during this quarter was on the addition of approximately 500 new 4G sites, reaching a population coverage of its 4G service to 55.7%. This network expansion played a key role in increasing Jazz’s 4G customer base by 27.8 percent YoY to reach 36.7 million while its overall subscriber base touched close to 75 million.

The performance of its digital services during the quarter solidified Jazz’s position as the country’s leading digital operator. Its digital financial service, JazzCash, reached 15.7 million monthly active users and 145, 000 active merchants. Its self-care app, Jazz World, continued to enjoy strong customer adoption levels with monthly active users growing by 23.1% YoY to reach 10.5 million.

Jazz CEO Aamir Ibrahim, said, “We are continuously investing in expanding the outreach and capacity of our 4G network mainly in semi-urban and rural areas to empower the underserved, especially women, to benefit from the digital services portfolio we offer. Jazz remains committed to addressing the barriers to an inclusive digital ecosystem, including device affordability, so our fellow citizens can access health, financial, and other life-enhancing services through mobile broadband.”

Other streaming and entertainment platforms such as Tamasha, Bajao, Jazz Cricket, and Deikho, also enjoyed further growth as their quarterly usage increased multiple times YoY.

5 Things Every Gamer Can Understand & Relate To

By

Nazish Abbas

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Apr 29, 2022

With the advent of technology, gaming has become an essential part of our lives. Gaming gadgets always make record-level sales when released, despite their sky-high prices. So, are you a typical gamer too?

Five Things Every Gamer Can Understand & Relate To

Well, for all our couch potatoes out there, here’s a list of five things every gamer can understand and relate to:

1. Losing connection halfway through the game

Do you at times feel that you’re either cursed or your lousy luck never ends? Well, ask a gamer who’d have experienced losing their connection in the middle of a game, especially when doing good. Almost every gamer has become a victim of such a situation at least once. That too, when they have already made it halfway through a game and they’re winning. Infuriating, no? Perks of being a gamer, we suppose!?!

2. Befriending fellow gamers

When it comes to gaming, everyone’s friends with everyone, unless they’re your opponent (duh! you don’t say!?!). If you are a gamer, your friend’s friend’s friend will be your friend too – it’s a given. You might have never met them, and you may not even get a chance to meet them personally in the future, but that’s not an issue. The way you bond with your teammates via online gaming is the best kind of friendship that you cherish for a lifetime. Absolutely no complaints, no demands .. just the passion for winning that damn game!

3. Arguing with your mom throughout

Desi parents will never understand that online games can not be paused. All the gamers out there put a great deal of effort into making their moms know that an online game can simply not wait for them until they get back after killing the cockroach in the kitchen or acknowledging the doorbell .. only for the naïve desi moms to forget it by the next game. Extremely annoying but adorable at the same time because desi moms are absolute cuties.

4. Cursing the opponents

Well, let’s be honest! Swear words and cusses are essential quirks of gaming. The feeling of fulfillment and contentment that you achieve when you cuss out your opponent is unmatchable. It almost feels like you have won the game already, no? At times, it even acts as an energizer, motivating your entire team actually to win the game. Guilty pleasures, eh?

5. Displaying sportsmanship at the end of each game

And last but by no means the least, the massive display of sportsmanship at the end of each game is a must. Virtual ‘bro-fists’ and chants of “well played,” “great game,” etc. for the opponent team are essential elements of gaming that are never avoided by literally any gamer ever. What happens during the game remains within the game, and right after the game ends, everyone’s friends with everyone. How adorable is that?

So, how many of these gaming rituals can you relate to? Let us know in the comment section below!

Stay tuned to Brandsynario for more news and updates.

6 Life-Changing Money Hacks You Should Really Try

By

Dr. Rida Qamar

-

Apr 29, 2022

6 Life-Changing Money Hacks You Can Start Right Now — Image source: https://www.influencive.com/

If you struggle with keeping your finances in check, then you are not alone. Unfortunately, earning money and spending money are two very different things, and while we have been trained and educated to do the former, we often tend to fail in the latter. However, that stops now; I will be sharing some life hacks that will help you spend and save money mindfully.

1. Have Alternative Money Resources

While our 9 to 5 help us to gain financial stability, we often fail to keep a potential sum in our savings. As a result, we have to look for other means of money on our rainy days. Having alternative income resources will help you with a bit of extra cash, which might come in handy later on. So make use of those craft skills or any other skills you have, and earn some extra bucks on the side.

2. Have A Budget

Always try to maintain a budget and spend within those means. Keep a list of things you need and those which are solely for leisure purposes. Shortlist from the items required and then splurge on those which you need the most. If you like to eat out often, refrain from going occasionally and stick to going out once a week. Good money habits start from mindful spending, which will help you stick to a routine.

3. Have Alternate Savings

Open another account for the sole purpose of saving and transfer a sum every month to that account. However, do not be tempted to use that money once you run out. Instead, keep some money aside in a piggy bank.

Image source: https://www.pinterest.com/

4. Spend Less Money Than You Earn

Well, you might be tempted to buy a pair of sneakers from the latest Nike collection, but if that leaves your account dry and empty, buying those will not be a good option. As someone said, if you can’t afford to buy two, then you can’t afford to buy one either. Spending within your means is one of the most crucial steps to financial stability.

Image source: https://inspiredbudget.com/

5. Take Advantage

If you are on the budget or want to track your spending habits, using memberships and discounts is the best option. Shop from sales and coupons. Buy memberships so that you can save some bucks on the recurring charges or share them with family or friends to spend less on them.

6. Live On Less

Now is the time to be trendy since minimalistic lifestyles are in trend now. It allows you to be mindful of everything, including your habits, the things you have, and the things you need. A minimalistic lifestyle helps you center your energy on the most important things rather than keeping in check with the latest sales and discounts.

Stay tuned to Brandsynario for the latest news and updates.

5 Early Signs To Identify Engine Failure!

By

Anusha Sachwani

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Apr 29, 2022

Cars are precious assets we own. Often, because these metal machines can’t talk, we wind-up ignoring basic signals which can help save owners lots of cash.

Cars have important signals placed on the dashboard. They light up if something goes wrong. There are other signals as well a car hints at when something is fishy.

Here are 5 warning signs a car gives when there is a crucial problem in its engine:

1. Warning Lights

As mentioned above, the dashboard is full of symbols that represent different things. One of the symbols represents the engine and looks like one too. When the light comes on or flashes, this means there is trouble in paradise.

15 Important Symbols on Your Car Dashboard You Must Know About!

2. Noises Coming from Under the Hood

Often cars run smoothly without making a ruckus. However, if your car is making irregular noises that are driving you insane, it is a positive sign that there is a problem. Though the problem may not be limited to the engine, it can be something else too.

3. Driving/Performance Problems

Is your car not smooth enough on the road? There’s a problem! Is it stopping in the middle every now and then? There’s a problem! Is it eating too much mileage and not giving you enough KMs? There’s a problem! Yet another sign why you need to rush to the mechanic!

4. Smoke

At times if the engine is getting too hot or has wiring problems, smoke will start to emerge from the vents and car hood. Keep a vigilant eye on such signs.

5. Bad Smell

If you smell foul odor inside the car, you need to visit a mechanic as soon as possible. When a radiator has issues, it can even smell like rotten eggs. On the other hand, if it’s very sweet, it could be leaking antifreeze. A failed catalytic converter also leaves behind a bad smell.

What other signs do you keep track of?

Share them with us in the comments below.

Stay safe and stay tuned to Brandsynario.

The Best Traditional Eid Dessert Recipes

By

Neeshay Imran

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Apr 29, 2022

With Eid just around the corner, it’s time to take a look at our cookbooks and figure out what to serve to our guests. Keep in mind, it will be hot this Eid, limit your time in the kitchen to save yourself from excessive trouble. I believe you should serve something that is not only unique and tasty but should also leave your guests feeling refreshed.

Here are some recipes that we have grouped together for you to try making this Eid:

Doodh Sawayyian

Eid festivities always fall short if there is no vermicelli served. All you need to do is prepare the vermicelli by heating them with oil. Boil milk with sugar on low heat till it turns thicker, add in the prepared vermicelli and voila, its ready to be served. Personally I don’t like the garnishing; the badaam, pista and the likes of such, I like it better without these items, but if you have a knack for these items, then don’t stop yourself from turning this yummy dish even better.

Kheer

Another one of our customary Eid dishes; kheer. Just recently, my mother happened to make kheer that tasted just like ‘methayi’, we had bowls upon bowls of that divine sweetness. The secret to kheer lies in the patience with which you let it sit on the stove and cook. All you need is milk, grounded rice and sugar, leave it on the stove for at least 5 hours and you will get to revel in one of the most brilliant tasting delicacies that the festival of Eid has to offer.

Ras Malai

This is another absolutely tasty dish to serve on Eid. In my experience, even people who do not generally prefer sweet dishes tend to enjoy ras malai a lot. To prepare ras malai you need to prepare two different parts of it. The ‘ras’ (alternatively, the thickened milk) and the rasmalayi balls.

For the ras all you need is whole milk, boil it till it thickens, and add cardamom and saffron till the appropriate taste in dispensed throughout the ras.

For the balls; a bit more technique and patience is required. Milk is boiled and vinegar or lemon juice is added to it so that it may curdle. Once the milk is curdled, the water is drained away and the material that is left behind is known as paneer. The paneer is then crushed and made into a fine dough from which small balls are made. These balls are then dipped into the sweetened milk.

Just a point to note: for the perfect soft balls; add some water to the boiling hot milk to bring its temperature down. Super-hot milk will produce harder paneer and thus harder ras malai balls.

Falooda

Now what sets this dessert apart is that it packs multiple flavors into one dish. Since it’s the seasons of mango, I suggest you go ahead and try out the mango falooda recipe. I am sure it can liven up your platter.

For a mango falooda all you require is mango puree, Jam e Shirin and some chopped up mango for the topping.

13 Best Desi Desserts In Pakistan Everyone Should Try

Blend the mangos and add in some cream if you want to thicken the mixture. You will also need to use the Jam e Shirin in its packaged form and thus I suggest you limit the quantity of Jam e Shirin that you add to your falooda.

Line the bottom with chunks of mango and a lining of Jam e Shirin, cover it with mango puree and then add some more mango chunks on the top of the mango puree layer.

Custard Fruit Trifle

It might seem a bit unorthodox, but trust me this dish always proves to be a godsend when kids come to visit on Eid. No kid turns down custard and jelly, add in some mangoes and bananas and you are all set to entertain even the pickiest of all children who will come to visit you.

In a trifle, the layering is the key to its success. You can line the bottom of the container with cake or biscuit, add a layer of custard, jelly and fruits, layer it again with cake or biscuits, cover this layer with custard. Sprinkle the top of the custard with jelly, fruits and crushed biscuits/cake. Presenting it in a glass bowl will add to the beauty of the dish.

Cheese Cakes

The no bake cheesecake is not only easy to whip up it also a mouthwatering delicacy fit for a royal fleet. The no bake cheesecake, if made properly might be the one that sets your Eid food items apart from those of your relatives. (And we women sure enjoy being remembered for our achievements in cooking now, don’t we?)

The Best Mango Desserts You Should Try This Summer

All you need is take some lemon juice (freshly squeezed lemons would be best), sour cream, condensed milk and whisk them all together. The lemon juice is what gives the cheesecake its electrifying taste.

For the base just crush the biscuits and mix them together with butter. Then line the base with this mixture and even it out. Then on top of the base add in the whisked mixture. Once done, put it in the fridge to let it set for at least 2 hours. Serve it by topping it with mint garnishing or if you are feeling a bit adventurous, cut mangoes in small cubes and sprinkle them on the top.

Banana Crunchballs

This one will surely be an instant hit with the children. Take some bananas, cut them into small pieces. Melt some chocolate chips and keep some crushed peanuts/almonds or sprinkles aside. Dip the banana pieces into the melted chocolate and then instantly afterwards dip the chocolate covered banana into the bowl bearing the peanuts, almonds or sprinkles. Cool these pieces overnight and by morning you will have delightful little treats to serve your guests.

Banana Sponge Cake

This is not only a standalone dessert, but coupled with vanilla ice cream or some cream it can be transformed into an another desert altogether. For banana sponge cake, you would need to blend some bananas and make a banana puree of sorts. To this mixture all you need to add are eggs, flour, baking powder and just a hint of vanilla essence. Blend the ingredients together to make a very smooth mixture and then bake it.

Trust me, its aroma and taste; both will prove to be a huge blessing!