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Peek Freans Unveils Its Much-Awaited ‘Gluco Kahani Book’ At The Karachi Literature Festival

By
Ariba Raza
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Peek Freans Launches Its Much-Awaited 'Gluco Kahani Book' At The Karachi Literature Festival

Peek Freans Gluco and famous musician Bilal Maqsood laucnhed their much-awaited book of “Gluco Kahani Rhymes” during a lively and interactive session at the ongoing Karachi Literary Festival.

Along with Bilal Maqsood, the Gluco Kahani platform was developed with the goal of producing children’s rhymes in the Urdu language. The goal was to produce purposeful material under the Peek Freans Brand banner for the benefit of the next generation. Since the initiative’s debut in March 2022, it has amassed an incredible response, garnering over 22 million views, 95 million impressions on YouTube, and over 15 million impressions on Facebook. By using simple rhymes that help in vocabulary development for young children, Gluco Kahani strives to be the vehicle that draws kids to view content in our native language.

“We wanted to demonstrate that eating can be enjoyable, interesting, and memorable. This belief inspired us to embark on a mission to make studying Urdu enjoyable, according to Shahzain Munir, executive director of EBM. In order to encourage the practise of reading in Urdu in a way that both parents and children will like, we decided to turn the rhymes into a book.

For more than 30 years, mothers have trusted Peek Freans Gluco as the first biscuit for their children that offers good nourishment, making it a generational brand. The same stories and rhymes have been published as books so that kids can enjoy our beautiful language while learning about delightful Gluco characters. This is done to maintain a stronger connection with its customers. The stories are intended to let parents interact and have fun with their kids as they learn Urdu counting with Haathi, gallop through the forest with Khargosh, and discover Chirya’s ability to aid others. Each page has a QR code that connects to the online video and content.

Well-known singer Bilal Maqsood, when questioned about the endeavour, said, “This was a dream project for me. I partnered with Peek Freans Gluco of EBM to compose, write, and sing nine original Urdu nursery rhymes for children to play my part in giving our children something to hold on to while growing up – something that’ll keep them connected to their language and cultural values without losing the element of learning with fun.”
The discussion came to a close with the remark that all elements of society must cooperate in order to guarantee the accessibility and appropriate distribution of Urdu content for the sake of our younger generation.

#SaferTogether: TikTok strengthens commitment to safety through the Safety Ambassadors program

By
Ariba Raza
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As it prepares to introduce its first-ever offline digital safety-focused campaign in Pakistan with its Safety Ambassadors Program, TikTok is stepping up its efforts to ensure user safety there.

TikTok’s mission is to create a safe and inviting platform for its lively, diverse communities, and the Safety Ambassadors Program is a part of that effort. TikTok still supports a forward-thinking, artistic community. Because to its emphasis on user protection and safety, the platform has been able to foster the family-friendly atmosphere that has contributed to its growth.

The #SaferTogether campaign is just another proactive effort from TikTok as the international entertainment company attempts to address the problem of user safety both online and offline. The campaign serves as a reminder of TikTok’s proactive efforts to warn viewers about safety, including issues like false information, cyberbullying, harassment, and online frauds, while also illuminating the influence of genuine material.

Some of Pakistan’s most well-known content producers will support the initiative as TikTok’s Safety Ambassadors, including Taimur Salahuddin (aka Mooroo), Irfan Junejo, Faiza Saleem, Amtul Haseen Baweja, Hamza Bhatti, Areeka Haq, Anoushey Ashraf, and Kazi Muhammad Akber. Using their social media sites, the Safety Ambassadors will educate their followers on online safety and promote responsible internet use.

Also, TikTok wants to raise user knowledge of the various in-app safety tools at their disposal through its #SaferTogether programme.
The Safety Centre at TikTok is a centralised area for safety updates and offers up-to-date details on all the steps the company takes to continuously improve safety and security on the platform. Parents and guardians can also access some resources. Users and creators of TikTok are urged to stop by the Safety Center to learn more about the most recent safety initiatives.

Jazz enables TCF to impart digital-age skills to over 250,000 students

By
Ariba Raza
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The Citizens Foundation (TCF) is implementing tech-enabled learning throughout 1,800 TCF schools with the help of Jazz, Pakistan’s top digital operator and a member of the VEON Group, delivering a superior educational experience for more than 250,000 children nationally.

23 computer labs have already undergone renovations as part of this programme, and all TCF schools now have a school administration tool that provides efficient, transparent, and accurate data gathering and management for all students, professors, and non-faculty staff.

While the computer curriculum under the DLP (Digital Literacy Program) for grades 6–8 is specifically created to equip students with digital-age skills, the blended learning solution for primary students is an innovative approach that combines online and offline education to provide a more interactive and engaging learning experience.

The digitalization project also made it possible to translate textbooks and educational resources for grades 6 and 7 into Urdu, resulting in the creation of a bilingual curriculum and a scripted bilingual lesson plan. In addition, 700 Android phones were delivered to schools across the entire TCF network, which aided in implementation of blended learning program.

Aamir Ibrahim, CEO of Jazz, commented on the effort, “We are pleased to have worked with TCF on this significant project to digitally transform schools and give children access to the most recent technology. Jazz continues to pool its resources and expertise in order to develop long-term, sustainable solutions and partnerships that benefit both individuals and the larger community. Jazz is motivated by the desire to digitally empower youth and to help the Government of Pakistan realise its vision for Digital Pakistan.”

The female teacher training programme is also an essential component of the funding since it will digitally empower women to assume more leadership roles and maximise their performance, which has been a significant priority area for Jazz in order to create an inclusive and equal society.

This cooperation with TCF is another significant step in Jazz’s history of leading youth and women empowerment initiatives. Jazz satisfies the Sustainable Development Goals (SDGs) 4 – Quality Education; 5 – Gender Equality; 9 – Industry, Innovation and Infrastructure; and 10 – Reduced Inequality – through this programme.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan’s Standard Chartered Bank Posts Record Financial Results

By
Unzila Riaz
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In Karachi, February 17th, 2023, a record profit before tax of PKR 50.1 billion was produced by Standard Chartered Bank Pakistan Limited (SCBPL), representing an increase of 102% compared to the previous year. Strong income growth and ongoing cost and risk management practices also contributed to the performance.

Highlights:

  • Record profit before tax of PKR 50.1 billion, up 102 percent year on year
  • Highest ever revenue of PKR 62.6 billion, a growth of 68 percent
  • A healthy increase in total assets by 10 percent
  • Strong growth in deposits of PKR 91.7 billion, up by 15 percent
  • Prudent risk approach resulting in a net release in loan impairment of PKR 1.3 billion

To achieve a top line of PKR 62.6 billion, the total revenue increased by 68%, with strong contributions from all segments. Operating expenses were efficiently managed through efficiency and restrained spending, even with a high level of inflation and ongoing investments in our infrastructure. They increased by 14% from the previous year. A net release of PKR 1.3 billion was made throughout the year compared to a net charge of PKR 0.5 billion in loan impairments in 2021 as a result of the reversal of the Covid-19 general provision, as well as lower impairments and excellent recoveries.

The Bank is well-positioned to meet the needs of its customers thanks to a diverse product range. The Bank’s total deposits climbed by PKR 91.7 billion (up 15%) in terms of liabilities, while current and savings accounts increased by PKR 108.7 billion (up 19%) in 2022 and made up 96% of the deposit base. The Bank keeps an eye on the portfolio as part of its goal to develop a successful, effective, and long-lasting company in the current economic climate. Hence, advances decreased by 8% throughout the course of the year.

The Bank made about PKR 38 billion in national exchequer contributions in 2022 in place of direct income taxes, in its capacity as the FBR’s agent, and in response to FED/Provincial Sales Taxes.

Although the external climate continues to be difficult, the Bank is steadfastly devoted to providing sustainable growth for our shareholders, providing the finest services and solutions for our clients, and contributing to Pakistan’s success story. With regard to its strategic aims, Standard Chartered keeps making significant progress. With the development of creative solutions, product specialization, and structured offshore offerings, the Bank’s global network distinguishes itself from its clients. The Bank always aims to maximize its participation in State Bank programs. With improved digital offerings, Standard Chartered is now able to reach more customers nationwide and give them the ease of opening accounts as well as subscribing to goods and banking services, in keeping with the State Bank’s focus on financial inclusion. Overall, the Bank’s transformation process is well-planned, perfectly in line with Pakistan’s environment, and supports more engagement via digitization.

The Bank continues to place a strong emphasis on sustainable finance as well as digital solutions for clients and their ecosystems. The Bank has committed USD 249,000 to flood relief operations in Pakistan in 2022 in addition to its ongoing efforts under the “Futuremakers by Standard Chartered” initiative to combat inequality and encourage greater economic inclusion for young people in the community. Through well-known Pakistani NGOs, this money has helped flood victims who are in need of emergency assistance and rehabilitation.

Commenting on the results, Rehan Shaikh, Chief Executive Officer, of Standard Chartered Bank (Pakistan) Limited said, “We are pleased to share our results for the year 2022 which clearly reflect strong foundations, enhanced productivity, and good headway towards achieving our strategic priorities. The results give us the confidence that we have the right strategy to deliver real value to our clients, our investors, and the communities where we operate. We are thankful to our clients and business partners for their ongoing trust in our capabilities and to our associates and colleagues for their commitment, passion, and hard work in supporting the Bank in its journey.

We are investing heavily in our people, giving colleagues the skills, they need to succeed, bringing in expertise in critical areas, and evolving to a more innovative and agile operating model, as we strive to drive innovation and increase our operational efficiency further. This operational leverage allows us to create the capacity to invest in the many exciting and potentially transformational initiatives as the Bank’s pivot to digital continues. Going forward we plan to build on this momentum.” 

With a strong Return on Equity (ROE) of 23.7% for the year and a Capital Adequacy Ratio (CAR) of 18.68%, the Bank remains well-positioned for future growth. On the back of a strong performance, the Board of Directors gladly announced a final cash dividend of 25% (PKR 2.50/- per share) concluding in the highest-ever full-year dividend of 40% (PKR 4.00/- per share).

Are Public Phone Charging Stations Safe? Find Out

By
Unzila Riaz
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Are Public Phone Charging Stations Safe? Know About Juice Jacking
Image Source: Dnainfo

Do you have vacation plans this holiday season? You’ll undoubtedly have a cell phone or some other portable device with you, and you’ll eventually need to recharge it. If your battery is low, be aware that charging your electronic device at a free USB port can have unfavorable results. These charging stations can be located near airport gates, in hotels, and other travel-friendly sites. A new form of cyber theft called “juice jacking” may target you.

IImage Source: Code Name Max

Cybersecurity professionals have issued a warning that thieves may install malware onto public USB charging stations in order to gain unauthorized access to electronic devices while they are being charged. A device can be locked by malware introduced through a contaminated USB connection, and it can export user information and passwords to the offender. The data can be sold to other bad guys or used by criminals to access online accounts. Such public charging stations can be found in Pakistan at Dolmen Mall Clifton, shopping markets and eve hospitals like Southcity.

How Does Juice Jacking Work?  

The way USB ports are made permits juice jacking. They are primarily used for charging phones, but they can also be used for data transfer. Because of this, each time you plug your phone in to charge, you could be allowing data transfers. Due to the fact that the majority of phones now require permission before beginning data transfers, it is viewed as a possible threat rather than a serious and genuine danger. This indicates that any hack would be stopped right away if the user is paying attention. It is uncertain whether or not hackers will ever discover a method to get around this security.

What Happens If You Get Juice Jacked? 

One of the first things that might happen is data theft. What is stored on your phone will obviously determine the extent of any damage if data is stolen. The vast majority of individuals don’t just have their contacts and images, they have their social media. Yet, juice jacking might be used to easily specifically target people who are known to have valuable information.

The second possibility might be malware. Anybody could potentially be at risk from malware. A keylogger that logs passwords typed into your phone can be designed to be injected into a charging station. Moreover, malware can be installed to track the movements of your phone or tape any phone calls. You can even be completely locked out of your phone using it.

Is Juice Jacking A Legitimate Threat? 

Juice jacking is not something the typical individual will encounter. Intelligence officials have shown that it poses a hazard, but no actual attack has yet to be seen in the wild.
Having said that, it’s crucial to remember that theoretical tactics frequently start being employed later, which is why security researchers show assaults like this.

Juice jacking is not something the typical individual will encounter. Intelligence officials have shown that it poses a hazard, but no actual attack has yet to be seen in the wild.
Having said that, it’s crucial to remember that theoretical tactics frequently start being employed later, which is why security researchers show assaults like this.

How You Can Prevent It?  

Avoiding juice jacking is simple. Instead, use electrical outlets. It is therefore safe to carry your own charger and use public power outlets. A battery bank or spare battery can also be purchased. Batteries for backup and battery banks are inexpensive. Some power banks have the capacity to recharge a phone for more than a week. It goes without saying that these gadgets are useful even if you are not attempting to avoid fraudulent charging stations.

You can also invest in a charge-only cable. There are charge-only USB cables available for purchase. They can therefore only be used to transfer power, not data that could be potentially damaging. It would be risk-free for you to utilize a malicious port as long as you are carrying such a cable.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

Samsung To Release A Galaxy Watch With A Built-In Projector?

By
Usman Kashmirwala
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Source: Good Newz

Samsung is a brand that is well-known for its innovative technology, especially in the realm of smart-watches. In recent news, there have been rumors circulating that Samsung is planning to release a new Galaxy Watch with a built-in projector. This news has piqued the interest of technology enthusiasts and fitness enthusiasts alike, as it promises to deliver an entirely new level of convenience and functionality.

The concept of a smart watch with a built-in projector is not new, but it is still a relatively new and unexplored technology. The idea behind a projector-equipped smart watch is to provide users with a larger display, which will enable them to view content more easily and clearly. Users will be able to project images, videos, and presentations from their smart watch onto any surface, making it easier to share their content with others.

Specification of the new Galaxy watch

The 1.4-inch display on Samsung’s next Galaxy Watch is believed to be tiny by normal standards, but this will not be an issue for customers who can simply project the display onto a bigger surface. The Galaxy Watch, which includes a built-in projector, will allow users to display their content on any surface they want, including a wall, table, or even the ceiling. The possibilities are unlimited, and it introduces new methods for the watch to be used for fitness, entertainment, and communication.

The Samsung Galaxy Watch with built-in projector is anticipated to have a 1080p resolution, which is exceptional for a gadget of this size. The display will also be bright enough to use in direct sunlight, making it ideal for use outside, whether for a workout or a presentation. The projector will most likely include a short-throw lens, allowing users to project the display onto a surface only a few inches away. This functionality will be particularly handy for users who want to see their content privately.

Samsung patents smartwatch with built-in projector - GSMArena.com news
Source: GSMA

According to reports, it will come with the most recent version of Tizen, Samsung’s own operating system. The new watch will most likely include a strong CPU and a large amount of RAM, making it an outstanding multitasking device. The watch is likely to include a built-in speaker and microphone, allowing users to make and receive phone calls, send messages, and control their music through the watch.

Your new gym buddy

This gadget will be ideal for exercise aficionados. Users will be able to examine their workout statistics in real-time and make any required modifications thanks to the watch’s capacity to project a wider display. Users may also show motivational films and other information to keep them-selves inspired throughout workouts. The watch’s built-in heart rate sensor will offer users with precise heart rate data, allowing them to modify their workout intensity more easily.

A built-in projector is also predicted to be a wonderful entertainment item. Users can project their favorite movies, TV shows, and videos onto any surface, making it an ideal gadget for on-the-go streaming. The projector on the watch will also be handy for gaming, allowing users to play their favorite games on a bigger screen.

Samsung's ambitious patent hints at Galaxy Watch with built-in projector - SamMobile
Source: SamMobile

Finally, the Samsung Galaxy Watch with a built-in projector is a novel and fascinating product that has the potential to change the way we use smart-watches. The watch’s capacity to project a bigger display will provide users with additional convenience and usefulness, making it an outstanding fitness, entertainment, and communication device. While we don’t know when the watch will be available, we know it will be a game changer in the realm of wearable electronics.

Stay tuned to Brandsynario for the latest news and updates.

Humayun Saeed Opens Up About ‘Kissing Scene’

By
Dr. Rida Qamar
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Humayun Saeed in his recent appearance shared his views about the infamous kiss scene in ‘The Crown’.

Humayun Saeed In ‘The Crown’ 

Humayun Saeed made headlines after he was cast for the role of Dr. Hasnaat in the hit series ‘The Crown’. The actor then shared the screen with Elizabeth Debicki who played the role of Princess Diana. In a particular scene, Humayun had to play a  kissing scene with Elizabeth. The scene then caught the eyes of netizens who raised their eyebrows. Now finally Humayun, has shared the details regarding his infamous scene at the new ARY Digital show The Fourth Umpire hosted by Fahad Mustafa.

During the interview the co-host Qasim Sheikh asked, “You worked in The Crown which went super duper hit just because of its one scene, what do you think which was that scene?”

To his question, Saeed responded, “The kissing scene? Well, there was one scene in which it seems that I’m kissing, but I was doing the acting. I loved the performance of my co-star.” 

Read More: Femvertising: A Herding Behavior Or A Creative Approach

Here’s the video

While talking about his scene, the actor refrained from sharing any further details and blushed a little as well.

Humayun Saeed’s role in the crown met with major acclaim and public recognition by the netizens and the scenes immediately went viral.

Image source: Facebook

What are your views regarding the actor’s reaction to the scene? Share your thoughts in the comments below.

Read More: Here’s What’s Cookin’ Between Naseem Shah And Urvashi Rautela

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why You Should Stop Rubbing Your Eyes Frequently

By
Dr. Rida Qamar
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We’ve all done it. When your eyes feel tired and you want to give them a break, you give them a good rub. But despite being a common habit, rubbing your eyes can not only cause temporary discomfort but also long-term damage if done frequently. Believe me—you don’t want to take your chances when it comes to the health of your eyes.

The Impact of Eye Rubbing on Your Vision

Do you rub your eyes frequently? Even if you don’t think you do, rubbing your eyes throughout the day could be doing more harm than good. That’s why it’s important to understand the effects of eye rubbing, so you can take better care of your eyes and vision.

Image source: mandelvision

For starters, it’s important to recognize that the skin around your eyes is extremely fragile. Rubbing it can cause creasing, stretching, and even broken capillaries (tiny blood vessels). Also, when you rub your eyes, you increase your risk of infection from bacteria and viruses. Eye rubbing also has a range of impacts on your vision. It can worsen existing conditions such as dry eye and puffy eyelids and can even cause temporary vision blurring and double vision. Over time, frequent eye rubbing increases the likelihood that these conditions will become chronic or permanent.

Read More: Delicious Delights You Can Make With Strawberries This Season

Effects of Eye Rubbing on Your Eyelids

You might think that rubbing your eyes only lasts a short while, but it can have long-term effects on your eyelids as well—including dryness, itchiness, redness, and inflammation. All this can be exacerbated when you rub your eyes after using concealer or mascara, as these products can further irritate the skin around the eyes. In some cases, eye rubbing may cause the skin to flake or even develop small cysts. Meanwhile, rubbing your eyes also leads to increased production of oil in the glands around your eyelids, which could cause pimples or acne.

Image source: timesofindia

Eye Infections Due To Eye Rubbing

The most common bacterial infection resulting from frequent eye rubbing is conjunctivitis (or pink eye) which is caused by an inflammation of the conjunctiva—a thin, transparent membrane that lines the inner surface of eyelids and covers the white portion of the eye. This can lead to swelling, itchiness, and a discharge that can form a crusty layer over the eyelashes. In extreme cases, pink eye can cause vision loss if left untreated.

It’s important to avoid rubbing your eyes as much as possible to prevent any potential bacterial infections or other complications related to frequent eye contact with your hands.

Read More: Hacks To Keep Strawberries From Spoiling Quickly

Stay tuned to Brandsynario for the latest news and updates.

Pixel Buds Pro vs AirPods: Is Google Catching Up With Apple?

By
Usman Kashmirwala
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Source: AppleInsider

Google’s Pixel Buds Pro and Apple’s Air-Pods are two of the most popular brands of true wireless earphones. Both of these ear-buds provide a lot, but they are also quite distinct. In this post, we’ll compare the two devices and see if Google can catch up to Apple in the ear-bud industry.

Design and convenience

When it comes to design, both Pixel Buds Pro and Air-Pods stand out. The Air-Pods are compact and come with the traditional white casing, whilst the Pixel Buds Pro are somewhat bigger and have a more angular shape. The Pixel Buds Pro come in three distinct hues, but the Air-Pods only come in two.

Google Pixel Buds Pro versus Apple AirPods Pro | Digital Trends
Source: Digital Tech

In terms of comfort, the Pixel Buds Pro include wingtips that provide a more snug fit, whereas the Air-Pods fit loosely in the ear. The Pixel Buds Pro are also sweat and water resistant, making them excellent for working out or other outdoor activities.

Audio Quality

In terms of audio quality, the Pixel Buds Pro provide a more balanced sound profile with sharp highs and deep lows. They also include changeable EQ settings, allowing consumers to tailor their listening experience. The AirPods, on the other hand, feature a more bass-heavy sound that may not appeal to everyone.

Noise Cancellation as well as Ambient Mode

The Pixel Buds Pro includes an excellent active noise cancellation function that efficiently shuts out extraneous sounds. The ear-buds also offer an ambient mode that allows users to listen to music while hearing their surroundings. In comparison, the Air-Pods only offer a rudimentary noise cancelling capability that is not as powerful as the Pixel Buds Pro.

Charging and Battery Life

The Pixel Buds Pro has a battery life of up to five hours on a single charge, with the charging case delivering an extra 19 hours of listening time. The AirPods, on the other hand, provide up to five hours of listening time and an extra 24 hours of battery life when used with the charging case.

Integration of a Voice Assistant

The Pixel Buds Pro and AirPods are both compatible with their respective voice assistants, Google Assistant and Siri. The Pixel Buds Pro, on the other hand, provide more advanced functions such as real-time language translation and voice commands that allow users to manage their earphones without touching them.

Google Pixel Buds Pro vs Apple AirPods Pro: A comparison - Times of India
Source: MENT

Price

The Pixel Buds Pro are somewhat more expensive than the AirPods in terms of price, but they provide additional functions and greater sound quality. The Pixel Buds Pro cost $199, while the AirPods cost $159 each. The Air-Pods Pro, which are more similar to the Pixel Buds Pro in terms of capabilities, cost $249.

Finally, the Pixel Buds Pro and Air-Pods each have their own set of advantages and disadvantages. While the Air-Pods have a more familiar look and are less expensive, the Pixel Buds Pro provide higher sound quality, noise reduction, and voice assistant integration. The Pixel Buds Pro are also more robust and suitable for workouts and outdoor activities.

Google is clearly catching up to Apple in the earphone industry, with the Pixel Buds Pro delivering numerous sophisticated capabilities that outperform the Air-Pods. But, Apple retains a significant market share advantage, and it remains to be seen if Google can continue to develop and catch up to Apple in the future.

Stay tuned to Brandsynario for the latest news and updates.

Levi’s® 150th 501® Jeans Anniversary Campaign – Greatest Story Ever Worn

By
Unzila Riaz
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On 16 February 2023, in San Francisco, California. The Levi’s® 501® jeans, one of the most enduring symbols of fashion and the model from which all subsequent jeans have been derived, will celebrate their 150th anniversary in 2023. Over the course of its bright 150-year existence, millions of innovators, risk-takers, experimenters, thinkers, icons, and creatives have donned the 501® Original.

To commemorate the countless stories – from the mundane to the momentous – of fans in their 501® jeans, Levi’s® is launching The Greatest Story Ever Worn campaign, a year-long celebration. As part of the launch of the campaign, Levi’s® is releasing three short films, directed by Martin de Thurah and Melina Matsoukas, titled The Greatest Story Ever Worn, that explore original stories from around the world celebrating 150 years of 501® jeans. With these stories, as well as others inspired by true events, The Greatest Story Ever Worn celebrates the 501® jeans’ incredible past and its role in countless historical, cultural, and personal moments in order to inspire a new generation to write the next chapter.

The 501® jeans are portrayed in The Greatest Story Ever Worn as an ever-expanding narrative that is being created and reinvented by everyone who fastens the fifth button. They represent everyone’s journey and are more than just a pair of jeans. The characters, incidents, goals, and memories in this ever-evolving story range from common people to extraordinary icons.

“Few products, let alone pieces of clothing, have been as consistently present for so many human experiences, for as long as the 501®.  Coming from the humblest of beginnings as workwear pants, Levi’s® 501® jeans have become a blank canvas for self-expression that transcends the boundaries of culture, and class. This is an incredible moment and milestone for the Levi’s® brand and through The Greatest Story Ever Worn campaign we aim to celebrate the legacy of the 501®, its unrivaled breadth and global relevance, and to inspire the next chapters.” – Chris Jackman, VP of Brand Marketing, Levi’s. 

Precious Cargo, the first historically accurate movie, tells the tale of how 501® jeans arrived in Kingston, Jamaica in the 1970s and how Jamaica adapted them to become wholly her own. A joyous examination of an island whose distinctive style, rhythm, and spirit have resonated around the world, the film is directed by Melina Matsoukas and filmed by academy award-nominated cinematographer Bradford Young.

“Early Levi’s spots were some of the pieces that actually inspired me to pursue commercial filmmaking. It is an honor to now be part of their cinematic legacy. I always gravitate toward brands and creatives who lean into authentic storytelling and, with this piece, we were able to pay homage to a small but powerful story from the vast history of Levi’s. Everyone involved was willing to push the idea of commerciality and I believe that courage led to us creating a beautiful film.” – Melina Matsoukas 

The second movie, Fair Trade, is about a beloved family bellcow and the son who, much to his family’s disappointment, traded the animal for a pair of 501® Jeans. A film on the 501® jeans is directed by Martin de Thurah and shot by renowned cinematographer Kasper Tuxen against the backdrop of a chilly Georgian winter.

The third movie, Legends Never Die, depicts the factual reflection of a dedicated Levi’s® wearer who asked to be interred in a pair of 501® jeans, a last request that many customers have expressed to the company over the years. This particular admirer requested that everyone who attended the funeral does so as well. The movie, which was also directed by Martin de Thurah, is a lovely illustration of the kind of group devotion that might motivate a crowd to turn out in denim in support of a dear friend or family member. It is a celebration of mankind and the unbreakable bond between one man and the Levi’s® 501® jeans he actually lived in.

“I was intrigued by the challenge to create little stories in a mini format that together tell an even bigger story. Levi’s is an iconic brand and being able to celebrate the 150th anniversary alongside my favorite people was a wonderful opportunity.” – Martin de Thurah

The 150th-anniversary commemoration of the 501® jeans is launched with the release of The Greatest Story Ever Worn. Throughout 2023, there will be more stories shared along with milestone celebrations all throughout the world.

Watch the films here:

Legends Never Die: 

Fair Trade 

Precious Cargo

Film Credits:                                                                                                                Creative concept and direction: Droga5                                                                  Directors: Melina Matsoukas and Martin de Thurah                                          Photographer: Jason Nocito                                                                                      Stylist: Mobolaji Dawodu

Stay tuned to Brandsynario for more news and updates.

Leopard On Loose In Islamabad Creates Panic, Leaves People Injured

By
Unzila Riaz
-

In Islamabad yesterday, it took the Islamabad Wildlife Management Board and Capital Development Authority more than five hours to apprehend a leopard that may have ran loose from a safari park and became “trapped” in the Defence Housing Authority (DHA) amongst alarmed inhabitants. By 4 o’clock, videos of the big wild cat roaming the housing society began to circulate on social media. These videos showed the scared leopard attempting to exit the area but instead racing into buildings and scaling walls. The hashtag “leopard” has also been trending on Twitter in Pakistan. Here have a look.

 

A leopard bit a security guard on the back, the DHA security reported to the Islamabad Wildlife Management Department around 4:20 p.m. Rescue 1122 had already arrived on the scene when the IWMB crew arrived at the housing development, but Rina Saeed Khan of the IWMB reported that it had not succeeded in cordoning off the area. She reported that despite warnings from the Capital Development Authority (CDA) employees to stay inside, many TikTokers had congregated dangerously near to the leopard. According to Ms. Khan, “The leopard attacked because it felt cornered.” 

The leopard was also witnessed assaulting a volunteer for the IWMB twice. Throughout the entire incident that led to the wild cat’s capture, three people—two of them IWMB employees—were injured. In a another video, a man who appeared to be a private security guard fired at the leopard without caring for the wellbeing of the crowd that had gathered there. The relevant authorities, however, disputed this.

Image Source: Twitter

The IWMB tried unsuccessfully to lure the animal into a cage and confine it in a confined area with the assistance of the volunteers and personnel there. At around 10 p.m., the IWMB had to sedate the animal using a tranquillizer. According to Rina Saeed Khan, the director of the wildlife board, the leopard would be put at a rescue facility in the Rescue Center, which formerly served as the home of the Islamabad zoo. The IWMB chief was in contact with the commissioner at the time when this news was published. The news has been going viral since yesterday, here are some live videos from the incidents and reactions from the public.

As a result of human expansion into their habitat, common leopards have affected life in settlements before. In the Saidpur model village in Margalla Hills, leopards broke into multiple homes in November of last year, causing panic. IWMB stated that although the locals claimed to have seen four leopards, leopards were extremely territorial and did not forage in packs like a pride of lions.

What are your thoughts? Let us know in the comments below.

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European LNG Demand Will Ultimately Dominate Trade And Spur Competition

By
Unzila Riaz
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In Karachi, Pakistan, on February 16, 2023. According to Shell’s LNG Outlook 2023, Europe’s rising demand for liquefied natural gas (LNG) is expected to boost rivalry with Asia for the limited new supplies available over the next two years and may eventually dominate the LNG trade.

With 121 million tonnes of LNG imported in 2022, up 60% from 2021, European nations, including the UK, were able to survive a drop in Russian pipeline gas supplies as a result of Russia’s invasion of Ukraine. South Asian consumers also cut back on their imports, which enabled European nations to secure enough gas to prevent shortages despite a 15 million tonne decline in China shipments. Europe’s rapidly expanding LNG demand drove prices to all-time highs and caused instability in the energy markets.

With less Russian pipeline gas available, LNG is a crucial pillar of European energy security. Its development is aided by the quick growth of new regasification terminals in north-western Europe. China, on the other hand, is transitioning from being a quickly expanding import market to playing a more flexible position with a greater capacity to balance the global LNG market.

“The war in Ukraine has had far-reaching impacts on energy security around the world and caused structural shifts in the market that are likely to impact the global LNG industry over the long term,” Steve Hill, Shell’s Executive Vice President for Energy Marketing, said.

“It has also underscored the need for a more strategic approach – through longer-term contracts – to secure reliable supply to avoid exposure to price spikes.” 

Governments in Europe sought to strengthen energy security and protect their economy from excessive costs, which included giving LNG imports priority and hurriedly creating new import facilities. The decline in Russian pipeline gas flows triggered extraordinary governmental and regulatory involvement.

Due to the high demand for LNG in Europe in 2022, other purchasers were compelled to cut their imports and switch to alternative fuels, increasing emissions. With India utilizing more coal and Pakistan and Bangladesh importing more fuel oil to reduce power supply shortages, South Asia’s LNG imports decreased as a result of high worldwide LNG prices.

In 2022, there were 397 million tonnes of LNG traded globally. According to industry predictions, by 2040, annual LNG demand would be between 650 and over 700 million tonnes. To prevent a supply-demand mismatch that is predicted to materialize by the late 2020s, more funding must be allocated to liquefaction projects.

Its role in the transition to a clean energy economy will be strengthened by a variety of new technologies that cut emissions from the gas and LNG supply chains. Also, the industry is increasingly focusing on the creation and application of decarbonized gases, such as synthetic natural gas, hydrogen, and ammonia, in order to provide future energy security that is more sustainable.

Here’s What’s Cookin’ Between Naseem Shah And Urvashi Rautela

By
Unzila Riaz
-

Naseem Shah is a young Pakistani cricketer who made his international debut in November 2019. He is a right-arm fast bowler and has gained attention for his pace and ability to generate swing at a young age. He has also gained fame among girls because of his looks and charismatic personality. Overall, Naseem Shah’s talent, hard work, unique “boy from a small town with big dreams” story, and looks have made him a popular figure in the cricketing world, and many fans and experts are excited to see how his career unfolds in the coming years.

Image Source: Pakistan Today

Like many other girls, there is one very famous Indian celebrity who also has been crushing on Naseem Shah for the longest time ever. Urvashi Rautela has also accepted the fact that Naseem is the national crush of Pakistan and she herself has a never-ending crush on him too.

Image Source: Pinkvilla

The actress has expressed her feelings for Naseem on many occasions. She has been seen sharing Naseem Shah fan edits on her Instagram stories and liking his posts. Recently, she again showed her affection for Naseem Shah in his Instagram post. Here have a look!

The bowler joined his Quetta Gladiators colleagues in cutting cake to mark his 20th birthday today. The pacer had congratulated Shadab Khan on his marriage in Naseem’s Instagram photo, which Rautela commented on. Additionally, the actress expressed her congratulations to Naseem on receiving an honorary DSP title from the Balochistan Police.

“Happy Birthday Naseem Shah. Congratulations on being conferred with honorary DSP rank,” commented Rautela. Naseem also acknowledged Rautela’s greeting and commented, “Thank you”.

Previously, after the September 4 Asia Cup game, Rautela released an Instagram video showing Pakistan’s bowler. In a video she shared, Rautela could be seen cheering on India against Pakistan. The video also contained glimpses of Naseem Shah, with Atif Aslam’s “Koi Tujhko Na Mujhse Chura Le” playing in the background.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Mini Budget 2023: Here’s What You Need To Know

By
Dr. Rida Qamar
-

Finance Minister Ishaq Dar has presented a mini-budget in the Parliament proposing Rs170 billion ($639 million) in taxes in hopes of clearing the way for a stalled loan program. The Finance (Supplementary) Bill 2023 — or the ‘mini-budget’ was presented first in the National Assembly and then in the Senate.

The Mini Budget 2023

The mini-budget intends to raise the GST to 18 percent from 17 percent. The added tax will generate extra revenue of about Rs170 billion ($639 million) during the current budget year ending in July. Meanwhile, the newly imposed budget is bound to skyrocket inflation and

While addressing a press conference, Ishaq Dar emphasized completing the IMF program in hopes of getting the economy and reserves back on its track.

“We will go through it on the weekend. A virtual meeting with the IMF will be held after that on Monday,” he said and further ex­plained that once the MEFP has been finalized, the IMF has its internal process and then a Board meeting is held. And then finally, when approval is given, the [tranche] is disbursed. It is a standard process which can neither be shortened and hope­fully they won’t extend it unnec­essarily.”

According to Ishaq Dar, “Taxation mea­sures of Rs170 billion will be taken as opposed to the ru­mours of Rs700-800 billion, and Rs170 billion will have to be recovered within four months in this fiscal year.” Adding that the government would not impose General Sales Tax on oil products.

image source: thenews

Taxation Details 

The budget includes an increased tax rate on luxury items, first and business-class air travel, cigarettes, and sugary drinks. The revenue will be raised to Rs.170 billion, from which Rs.60 billion will be generated by increasing federal excise duty on locally manufactured cigarettes, Rs.55 billion by increasing the general sales tax to 18%; and Rs,55 billion by increasing excise duty on airline tickets, and sugary drinks and raising withholding tax rates.

Read More: PSL 2023: Mohammad Amir Receives Backlash For Being Abusive

Meanwhile, a 10% withholding adjustable advance income tax will be imposed on the bills of weddings. Alongside, there will be an increase in federal excise duty on cement from Rs.1.5/kg to Rs.2/kg; GST increase from 17% to 18%. The Benazir Income Support Program (BISP) budget has also increased to Rs400b from Rs360b. The step was taken to help those living below the means since they are the first ones to get affected by rising inflation.

While addressing the session, the finance minister discussed the need to adapting a simple lifestyle mentioning that the cabinet would also like to do the same. According to him, two major issues including, fiscal deficit and current account deficit have plagued the economy.

“We are committed to controlling and reducing both these deficits. Through the IMF program, our foreign exchange reserves will increase, the rupee will stabilize, our exports and remittances will also improve and issues regarding the opening of LCs will also cease.”

Read More: Feeling the Beat: A Journey Through the Evolution of PSL Anthems

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why Sanam Jung Refused ‘Pyari Mona’ Initially

By
Dr. Rida Qamar
-

Sanam Jung has come back to the small screen with her latest drama ‘Pyari Mona’. The drama series follows the story of a girl who is being ridiculed for being overweight by her friends, family, and society in general. Initially, her role was met with major backlash since according to netizens Jung wasn’t an appropriate role for the story. However, her recent interview sheds light on why and how she managed to put herself in the shoes of her character making the experience even more relatable.

Sanam Jung In Pyari Mona

Sanam Jung was cast in the role of Mona after she was offered the role for the second time. Initially, the actress declined the project while thinking about society and what would people think of her. However, according to her she later realized that she shouldn’t give into the dilemma of ‘Log Kia Kahen Gay’ and must do what her heart desires.

While talking about her role in Pyari Mona, the actress noted.

“When I got offered the role for the second time, I realized this is my story. I have been through the same not by my family of course but by society. I realized this is a very important story for me and I shouldn’t say ‘No’ to it. This play was different and message-oriented and the moment I read her story I fell in love with her.”

Take a detailed look at her interview below.

Read More: Fans Take A Jibe At Mahira Khan’s Brand For Being ‘Ridiculously’ Overpriced

While talking about her fear of what would people say, the actress noted that she wanted to get out of this.

“I want people to watch this and understand that this was not easy. Mona’s life is not easy and there are many Mona’s like me. I had this problem that what would people think about me. but later I learned that there is no point in worrying about that.”

Sanam’s Experience With Social Media Trolling 

While talking about her experience with social media trolling the actress mentioned she went through the same, especially when she gained weight after her daughter was born.

“I was working and didn’t stop working after giving birth to my daughter. Pictures were going around on social media every day and people would comment things like ‘cow’ and ‘fatty’ and things like ‘why are you working on TV?’ Then I talked to my husband and the company that I didn’t want to work anymore because I was embarrassed. I was a new mother, and I went through a tough phase, but my family supported me through all of it and it gave me courage.”

She also discussed her way while preparing for the role saying that she had to put on almost 8kgs to fit the role of Mona. It was very uncomfortable to do a lot of things, but she even learned how to ride a scooty in the middle of Lahore.

Read More: Jannat Mirza Gets Schooled Again After Her Valentine Video Goes Viral

Stay tuned to Brandsynario for the latest news and updates.

Realme Announces Debut Of Realme GT3 At The MWC On February 28

By
Unzila Riaz
-

On Wednesday, February 15, 2023, in Lahore, Pakistan Realme, the world’s fastest-growing smartphone brand, announced that its next-generation flagship product, the realme GT3, will be unveiled at Mobile World Congress 2023. The MWC ’23 is set to begin on February 27 in Barcelona, Spain, and realme will unveil its GT3 smartphone on February 28 with an offline launch event.

The brand-new realme GT3 device, which has the first-ever 240W world’s quickest charging power, is another significant turning point in realme’s forward-moving path. According to realme, pushing the limits is about creating new opportunities for a beginning rather than aiming for a goal.

Join us for the GT journey’s biggest leap yet. On YouTube, viewers may watch the launch live here:

Multinet and TIP to build the World’s Largest Open Optical Transport Network of 3.2 Tbps capacity across Multinet’s Fiber Footprint in Pakistan

By
Ariba Raza
-

Multinet, Pakistan’s business communications company of choice, today announced that it will be upgrading its optical transport network that spans the entire country covering more than 120 cities, across more than 14,000 kilometers.

Greatly expanding capacity, this long-haul network infrastructure deployment upgrades the network with 3.2 Tbps capacity using Telecom Infra Project (TIP) Open Optical framework which has been designed to provide better connectivity around the world. This project will be the world’s largest Open Optical framework implementation and the network upgrade will not only enable Multinet to bring the agility and hyper scalability to the immensely growing bandwidth demand in Pakistan but will also add more cities and towns on Multinet’s fiber network, hugely increasing the data and internet access capacity to urban, semi urban and rural areas across Pakistan.

“When we decided to upgrade our long-haul network, we knew it had to be built with an approach to make it agile, scalable and sustainable and that becomes possible with an open and disaggregated technology. That’s the future of telecommunications and it is why we went with Open Optical and Packet Transport technologies, the network upgrade also brings home the world’s largest Open Optical framework implementation which is a first for Pakistan and I am proud to share this landmark achievement,” said Adnan H. Zaidi, Chief Operating Officer, Multinet. “Open networks, like this deployment, will streamline operations and accelerate innovation.”

From left to right: Mr. Vishal Mathur – (TIP), Mr. Adnan H. Zaidi – (COO Multinet), Mr. Bryan Tan – (Meta)

TIP’s mission for the Open Optical and Packet Transport initiative is to create open and disaggregated technologies, architectures, and interfaces for Dense Wavelength Division Multiplexing (DWDM) and IP networks. Open Optical transport networks have been called a “megatrend” by Sterling Perrin, Principal Analyst for Heavy Reading, and he predicts it will have a major impact on architectures in the coming years. Multinet’s long-haul network infrastructure deployment features software and hardware from TIP’s Open Optical ecosystem and industry leading players including Edgecore, IP Infusion, Smartoptics along with local System Integrator partner in Pakistan, STARCOM Technologies (Pvt) Limited. Multinet’s upgrade incorporates Cassini, TIP’s disaggregated coherent switch and open packet transponder built by Edgecore Networks, and IP Infusion’s OcNOS, the industry’s full-featured network OS for white box disaggregated network solutions that provides the scalable transition from traditional networks to open and agile networks.

“This is a shining example of Mulitnet’s ongoing commitment to bringing modern, cutting-edge technologies to Pakistan,” said Sandeep Kohli, Connectivity Technologies and Ecosystems Manager, Meta and member of the TIP Open Optical and OpenWiFi Program Groups. “Multinet believes in open and disaggregated technologies including Open Optical and OpenWiFi. That’s why they are known as one of the most trusted infrastructure partners in the region.”

“Multinet continues to demonstrate its leadership with their use of open and disaggregated technologies to drive modern connectivity solutions in Pakistan,” said Kristian Toivo, Executive Director, TIP.

“We strive to be the recognized leader in all communications, market segments and markets we serve and this network upgrade supports our vision,” continued Adnan H. Zaidi.

Running Low On Storage? Take Advantage Of These iOS Features

By
Usman Kashmirwala
-
Source: CNET

You can delete huge files such as movies, TV series, and music albums, but you may not be ready to do so. There are also different cloud choices to supplement your existing storage, but this entails moving information around and may incur additional costs. You could also simply get a new phone with extra storage, but this is an expensive alternative.

As a result, if none of these solutions appeal to you, you may and should use specific iOS capabilities to free up storage on your iPhone without having to remove anything or pay any money.

Optimize your Iphone

It’s not always easy to just erase what’s on your camera roll, so if you want to save your cherished memories, or even just your meme screenshots, but still free up device capacity, the simplest method to do so is to optimize the photographs and videos currently on your device. By default, any photo or video you capture is saved in full quality on your smartphone. When you shoot images and movies at the best resolution available, they might take up a lot of space.

Is Your iPhone Storage Full? Here Are 5 Tips to Optimize iPhone Storage
Source: PanFone

To optimize your photographs and videos, go to Settings > Photos and turn on Optimize iPhone Storage (this will only work if you have the iCloud Photos setting activated above it).

Upgrade your iCloud storage

If you don’t have enough iCloud storage, upgrading your cloud is a better option than purchasing a new phone. In the United States, you may upgrade to 50GB for a dollar per month, or go bigger: 200GB for $3 per month or 2TB for $10 per month. Prices vary according to your country or area.

On your iPhone, navigate to Settings > (your name) > iCloud > Manage Account Storage > Buy More Storage.

Offload heavy apps

You do not utilize every app that is installed on your iPhone. Many of them, such as applications for your favorite airlines, third-party cameras, and music production, simply sit there. Even if you only use them sometimes, you don’t require regular, everyday access to most applications, which is why you should consider offloading apps if you severely need capacity.

Delete apps on your iPhone, iPad, and iPod touch - Apple Support
Source: Apple support

Check which applications are using the most capacity by going to Settings > General > iPhone Storage. Be aware that some built-in applications, like as Photos and Messages, cannot be uninstalled.

If you require temporary storage for a software download, simply go through the list and uninstall as many apps as you can. The amount offloaded for each app will vary, but the figure should appear next to App Size. Remove the number next to Documents & Data, as it will remain on your device. The only way to get rid of it is to uninstall the software.

Stay tuned to Brandsynario for the latest news and updates.

PSL 2023 In Karachi: Enjoyment Or Inconvenience?

By
Unzila Riaz
-
PSL 2023 In Karachi? Enjoyment Or Inconvenience
Image Source: Express Tribune

PSL is already over with the first week of its matches. The people of Karachi might just be getting frustrated enough to realize that PSL 8 being conducted in Karachi may be more of a nuisance than a blessing.

Image Source: Pakistani Journal

Karachi, a city known for its vibrant energy and bustling streets, is also infamous for its traffic problems. The roads of Karachi are filled with honking cars, buses, and motorcycles, all vying for space on the congested streets. During rush hour, traffic often grinds to a standstill, causing frustration and delays for commuters. The traffic jams also contribute to air pollution, with car exhaust fumes filling the air and creating a haze over the city.

Pedestrians and bicyclists also struggle to navigate the streets, as sidewalks are often blocked by parked cars or used as makeshift lanes by motorcycles. Despite efforts to improve the traffic flow and public transportation, the challenges continue to mount, leaving many Karachiites feeling trapped in their own city.

Karachi Jampacked Because Of PSL Traffic

The already congested traffic in the city has been made worse by the closing of roads around the National Stadium Karachi for the protection of foreign players competing in the Pakistan Super League. Some Karachi residents have turned to Twitter to ask the government to come up with a better plan and make better preparations for upcoming events in light of the congested thoroughfares and the enormous number of stationary cars.

The majority of the people are not against the tournament itself but blame the local government for its inability to manage and contain traffic within the city. Karachi is already undergoing construction and the PSL chaos only adds to the madness. Karachiites are already complaining about the daily difficulties they face while commuting within the city. Here are some of those problems.

Image Source: Dawn Images
  • Ill-trained traffic police officials.
  • Traffic and roadblocks caused by the expo.
  • Multiple roadblocks despite the Government claiming the opposite of it.
  • Lack of alternate traffic plans.
  • Lack of security from Government officials.

Moreover, another concern has been raised by not one but many citizens. The question is if the PSL tournament could’ve been held in another stadium instead of the National Stadium. The National Stadium is right in the center of Karachi and is also located where most of the traffic jams are witnessed because of the Expo Centre. Other stadium options include the Rafi Cricket Stadium in Bahria Town and the Southend Club Stadium in DHA.

Bahria Town Stadium

Both stadiums have enough capacity to host tournaments like PSL and are far enough from the main city so as to not cause any disturbances for the citizens. They also have proper routes and parking areas. Pakistani people have invested in Bahria Town’s development which is also one of the reasons why Karachiites wonder about this problem when they’re stuck in traffic. This is why many people wonder why these stadiums could not have been used for PSL.

Karachi is already undergoing construction and with more than half of the city being destroyed and already difficult to live in, PSL is only adding to the worries of the citizens. Getting to work, school, and other destinations have become extremely stressful and anxious for everyone. The pollution because of the traffic and the construction is also having a negative impact on the environment.

Will the government pay any heed to the citizens’ cries this time?

Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

All You Need To Know About Bing’s New ChatGPT

By
Usman Kashmirwala
-
Soirce: Crast.net

If you’re one of the “many millions” in the queue for the new Bing, maybe you won’t have to wait long. According to a tweet from Microsoft’s Corporate Vice President & Consumer Chief Marketing Officer Yusuf Mehdi, the new Bing will be available to “millions of people” in the coming weeks.

Microsoft has unveiled the new Bing on the web and in its Edge browser, which is driven by a next-generation OpenAI GPT model and Microsoft’s own Prometheus model. Microsoft has moved ahead of Google in bringing this type of search experience to the masses, though the competition is expected to ramp up in the coming months. We’ve now had the opportunity to test the new Bing, and as Microsoft CEO Satya Nadella stated at his press conference, “it’s a new day for search.”

if you are one of the fortunate few who have gained access, you may find yourself dedicating as much time to presenting it with random prompts, judging its proficiency, and attempting to provoke a malfunction as you do to really searching for relevant information. We’ve seen Bing assist users to identify the greatest coffee shops in Seattle and offer them a very good plan for a three-day weekend in NYC during the last week.

There is still room for improvement

However, when conducting another random search for the top restaurants in the neighborhood, it refused to show more than the ten it had previously provided, after which Google came to the rescue.

This is somewhat uneven, as Bing appears to forget that this new experience exists, especially for some recipe queries, which the company emphasized in its demos (“give me a recipe for banana bread”). You can still enjoy the new AI experience by switching to the chat view, although it might be perplexing to get it for one inquiry but not another. It’s also unclear when the new AI experience will appear on the sidebar. While the new Bing experience isn’t required for all searches, I believe people will now expect to see it every time they search.

Bing’s problematic answers

The findings are mostly positive, but in early testing, it was still too simple to persuade Bing to produce inappropriate replies. You need to offer Bing some difficult inquiries from AI researchers who tested them in ChatGPT, and Bing will gladly answer most of them – at least to a degree.

Source: TC

Bing’s chat tool, like ChatGPT, isn’t always 100% correct. You’ll soon discover minor errors. When I inquired about TechCrunch podcasts, it mentioned our Actuator newsletter. This newsletter does not have a podcast version.

When asked about more specific issues, such as the requirements for nighttime visual flying as a solo pilot, the answers might be ambiguous, in part because the model attempts to be so talkative. It wants to tell you all it knows — including irrelevant information — here, as it does so frequently. In this situation, it informs you the daytime regulations before teaching you the nighttime restrictions but doesn’t make that all that apparent.

Stay tuned to Brandsynario for the latest news and updates.

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