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#OathForHer: Shan Foods’ Recent Ad Is The Best Thing We’ve Seen Recently

Image Source: Facebook

Progressive ads are more important than we give them credit for. Ads are a passive way of inculcating values in the hearts and minds of people who watch them and so, thinking about making important ads is important. Shan Foods is not coming slow with its latest ad for its masalas and it’s got to be one of the best ones we’ve seen recently. Have a look:

Societal Woes

The ad is about female doctors and the double identities women in Pakistan, harbor. In our culture, a woman’s profession comes secondary to her role as a mother or as a wife. Therefore, when women do put in most of their young lives in trying to get a doctor’s degree, they fail to practice.

Read more: This Creepy Bus Ad Is Wrong On So Many Levels – Here’s Why

Shan Foods ad tells us approximately 77% of women are unable to practice their degrees after their marriage. Let that sink in and then think whether the same is true for men.

What is The Ad About?

The ad is simply about this conflict. It shows a daughter-in-law taking the oath of being a doctor and her mother-in-law is initially in the crowd. The way the mother-in-law mirrors the words of the oath but restricts it to the house is powerful and gripping. Moreover, when the ‘bahu’ has a child and she leaves it with her mother-in-law, we imagine that she would be angry about it.

However, that is where the twist comes! The mother-in-law is not your run-of-the-mill one who would berate her daughter-in-law for following her education and passion. She, instead, uses Shan Foods to make food for her. She then takes it to her workplace along with her baby and it’s the most adorable sight.

Watch the ad here

Why This Is So Important

This is such an important ad not because it tells you who should be cooking but because it tells you making food is not one person’s job. Making food is an integral part of our living which should be an enjoyable experience for anyone who’d like to do it. Unfortunately, because of how cooking has been made a duty for women for which they’re also punished, even those who like to cook stay away from it.

This ad is a step in the right direction because it offers a neutral way of going forward. Choosing to follow your dreams does not make you a bad mother or a wife!

Read more: Will Her PhD Cook Your Biryani? Twitter Thread Sparks Debate

Stay tuned to Brandsynario for the latest news and updates.

TikTok Partners With Zindagi Trust For Digital Safety Awareness

Image Source: Dispatch News Desk

ISLAMABAD, February 08, 2022 – TikTok, the leading short-form video platform, has signed a Memorandum of Understanding (MoU) with Zindagi Trust for an awareness campaign around safe usage of the internet.

This partnership was announced on Safer Internet Day which is celebrated globally on the 8th of February, every year. Through this partnership, a series of workshops will be conducted for students, parents and teachers at government schools that have been adopted by Zindagi Trust. Thousands of young internet users will be able to learn about best practices of internet usage and how they can become responsible digital citizens and cultivate a safe online community across the nation.

The workshops will cover a range of topics including:
• Safety features available on TikTok for parents and students
• Harmful behaviours prevalent on social media
• Ways to share appropriate information
• Identifying fake news and misinformation
• Reporting mechanisms to report illicit and harmful content

Zindagi Trust will also use their official TikTok account to publish informative videos to create public awareness about online safety. In addition to this, training sessions will be held where students will learn about creating safe and appropriate content in accordance to TikTok’s Community Guidelines that can be shared with a wider audience on the platform.
Farah Tukan, Head of Government Relations and Public Policy – Middle East, Turkey, Africa and Pakistan (METAP) at TikTok, said: “It is a pleasure for us to collaborate with Zindagi Trust – a prestigious non-governmental organization that promises wellbeing and empowerment for the masses while protecting the ever-growing community of internet users in Pakistan. We would like to express our gratitude to Zindagi Trust for creating synergies with TikTok to expand the outreach of its Internet-Safety campaigns on a truly national scale.

“We are fully committed to ensuring the safety of Pakistan’s digital community, as we continue implementing policies and regulations to proactively identify and prevent every attempt to share inappropriate content on our platform. TikTok is consistently fortifying its safety features to protect our users from content that violates our Community Guidelines. This partnership is another step in the right direction for a digitally safe Pakistan and we are happy to be an integral part of it.”

Dr. Hameedah Sayani, CEO Zindagi Trust, said: “We are delighted to get this opportunity to engage with the masses through TikTok – one of the most popular digital platforms in Pakistan. TikTok’s popularity and reach to all corners of the country will help us take our message of safe internet usage across Pakistan. The special messages and communications produced by Zindagi Trust as a part of this partnership will protect the masses from exposure to objectionable content. We remain committed to improving the quality of life for our communities while accelerating sustainable development and socio-economic growth of the nation.”

Top 10 Ways to Save Your Smartphone From Getting Hacked

With the growing dependency of our lives on smartphones, there is a more significant threat of putting ourselves at risk considering the vast amount of data stored on our smartphones. It has become an integral part of connecting our world with others. Considering this, no compromise can be made when it comes to the security of the data on our devices.

smartphone-security

Hence, we give you the following security tips to keep your smartphone’s data safe.

Related: Samsung Mobile Security Blog Launched

Data Encryption

data-encryption

Since a smartphone is used for all kinds of online searches, ensure making your online experience safe. For this, one needs to access the websites through a secure network using HTTPs://, which means the site follows the standards set by PCI data security. Data encryption is essential to make your internet access safer.

Lock Your Phone

lock-phone

 

One of the basic yet essential tips is to keep your smartphone locked using a password or a pattern. This will limit the access of others to one’s smartphone.

Strong Passwords

password

As recommended for online security, the key to safe online experience is generating strong passwords for all the accounts. Make sure to have different passwords for all your accounts accessible on your smartphone. This is an essential security tip to keep hackers at bay.

Keep Backup of Data

back-up

 

Since the data stored on smartphones these days are more than just contacts and messages, one needs to back up the data to make it available for a later time. Backing up data will give the users a chance to keep the information safe from loss.

Install Antivirus

antivirus

 

A computer without an antivirus isn’t good enough to operate; the same is the case with the smartphone. Until and unless one has an authentic antivirus installed on the device, it is prone to all kinds of third-party intervention. Hence, the installation of antivirus is first and foremost for a smartphone user.

Read More: Can Kill-Switch be the Answer to Smartphone Muggings in Karachi?

Download Apps from Trusted Clients

apps

One thing that most users neglect while installing the apps is not reading the privacy policy. This is essential as it suggests what the app can access on a smartphone. Make sure to read the privacy policy of the apps before installing and try to install apps from trusted stores like iOS and Google Play.

Keep Your Software Updatedinternet-tax

The thing with the smartphone is the software and apps’ new updates keeping emerging. Hence, one needs to keep the software and apps updated to avert the risk of making the data vulnerable.

Avoid Public Connections

weapon

Using wifi in cafes or shopping malls is the most common behavior among smartphone users as the need for connectivity is always there. However, public wifi and hotspots are not secure, and using it will put the user more at risk of the hackers who can use the backdoor to access your private data.

Provide Secondary Email

gmail-lead

It is essential to get your data linked to one of the other email accounts in case if the smartphone is lost. This will provide you the chance to have access to your information via secondary email if you can’t access your primary email.

Turn off wifi or Bluetooth when Not in Use.

bluetooth off

Most users don’t bother to turn off their wifi or Bluetooth even when not in use. This can make hackers more easily access your smartphone for private data. Moreover, turning off the wifi will also ensure an increase in battery life.

Read More: Top 10 Most Popular Smartphones of 2015

As data security has gained immense importance over time, one cannot take smartphone data lightly. The more the security measures are made, the better the protection of one’s private data, and hence, the better the experience of the smartphone.

This Pakistani Bride Got The Most Unique Gift From Her Brother

Image Source: Instagram

There are many cultures and traditions throughout the world. Whether we are looking towards the east side or the west one, each country is unique to their culture. Even if we look at wedding traditions, they differ with countries. Now, it seems that a wedding gift has just been given to a bride, that has turned a lot of heads.

There are often many weddings gifts given that bring about a lot of praise. They stand as a gesture of tranquility and an everlasting relationship.

Gift given to bride
Image Source: weddingstats.org

Wedding Gifts:

Weddings are considered as one of the best days in a person’s life. You may find one often daydreaming about this day or planning it. They are events of joy and there is hardly anything that can ruin a wedding day. Of course, there can always be unpleasant exceptions but that doesn’t represent the general definition. So, where there are weddings, there are gifts!

Gifts can he exchanged between guests and the bride or guests and the groom. They are given as a token of appreciation or a gesture of well wishing. It is not necessary to give one but it is often given as a sign of good luck. After all, the couple of moving forward into a new chapter of their lives and it can be a trying journey. Similarly, gifts can be exchanged between the bride and her family too.

Unusual wedding gift
Image Source: instagram.com
Wedding gift a gun
Image Source: instagram.com

A Most Unusual Gift:

Now it seems that the brother of the bride has given a most unusual gift to a bride. A recent instagram post has come out on ‘Hamza bin Qasim photography’. The page is dedicated to photography and the wedding took place between Ammara and her brother. He is holding the gift out to her. From the picture, it is quite clearly a pistol! Yes, the gift is a gun!

From the picture of the gun and its square shaped barrel, it seems to be a glock. Speaking about the gun, it is quite an efficient weapon with a good fire rate. While this gift surely is unusual, one cannot call it a bad one. The internet has had a lot to say about this wedding gift, however. As you have already seen above, let us take a look at some more reactions.

Bride got wedding gift
Source: www.insta.com
Instagram post on wedding gift
Image Source: instagram.com
Wedding and bride gift from brother
Image Source: instagram.com

Promotion Of Uniqueness:

While it is definitely unusual, we must remember that it is their decision. If they think it an appropriate gift to give, then we shouldn’t roast or insult them in any manner.

We wish the happy couple all the best in their future endeavours and all that they may have to face together!

Stay tuned for more from Brandsynario!

8 Places To Find The Juiciest Chicken Tikka In Karachi

8 Places To Find The Juiciest Chicken Tikka In Karachi
Image source: https://food3.uslocalsearch.info/

No matter what cuisine or dish you try, nothing beats the taste of traditional BBQ. The tantalizing taste of the meat paired with the chutney is enough to satisfy your cravings. Not to mention the whole variety of available flavors. Among these is the holy grail of BBQ, the Chicken Tikka. No BBQ dinner is complete without it. The spicy taste of tikka with a hint of smokey texture is best paired with lemon.

Hence, in honor of the dish, today we are doing a round-up of all the places you can find the juiciest chicken tikka in Karachi.

1. Hot & Spicy 

They make the best chicken roll and the spiciest tikkas in town. The perfect crunchy texture on the outside and the soft and juicy meat on the inside make them one of the best in town. Don’t forget to drizzle lots of chutney to tickle your taste buds to the fullest.

Image source: pinterest.com

2. Red Apple 

Red Apple is one of the best go-to places for Karachities whenever they are craving BBQ. They are known for their chicken rolls. However, if you haven’t tried their chicken tikka yet, then you are missing out.

Read More: 7 Places To Get The Best Singaporean Rice In Karachi

Chicken Tikka
Image source: pinterest.com

3. Tooso 

Tooso has become a household name for breakfast and BBQ. When you are stuck at work without lunch, Tooso is your best bet. However, the star of the menu is the boneless tikka chicken from Tooso.

Image source: pinterest.com

4. Noorani Kabab House 

The eatery is best known for serving a variety of BBQ items on the menu. Among those, their tikka is possibly the best item they serve. A variety of flavors, including malai, Behari, and regular chicken tikka, are best served with their signature tamarind sauce. So, don’t forget to stop by the next time you are on Shahrah-e-Qaideen.

Chicken Tikka
Image source: pinterest.com

5. BBQ Tonight 

Hop on to BBQ tonight to get a quick chicken tikka fix for your next BBQ dinner. BBQ tonight offers some of the delicious chicken tikkas in K-town. The generous size and portion marinated with the best spices are bound to keep you on the hook.

Image source: pinterest.com

Read More: 6 Places To Find The Cheesiest Naans In Karachi

6. Desi Stop

Desi stop is your one-stop solution for all the BBQ cravings, especially a chicken tikka. Their newly launched deals will have you munching on the chicken tikka every day because it is that cheap and delicious.

Chicken Tikka
Image source: pinterest.com

7. Hot N Pepper

Hot N Pepper is a must-go-to place for good BBQ when it comes to an economical price point. The tikkas here are also cooked well and are served with a yogurt-based dip that makes the experience even more delicious. However, don’t be bumped with the waiting time because it is worth it.

Image source: pinterest.com

8. Kolachi 

Kolachi needs no introduction when it comes to food. The same goes for their Chicken tikka and BBQ items. Their tikka is grilled to perfection is all you need to know.

Image source: pinterest.com

Stay tuned to Brandsynario for the latest news and updates.

One Degree Partners With Peshawar Zalmi As Their Official Athleisure Footwear

One degree is a brand that represents commitment and dedication to making an impact. The products offer a new level of performance that provide comfort, support, and stability for you to move with comfort and brings out your own spark of positivity wherever you go.

The time to define your own standards of success is now and we believe that one always goes higher than whatever potential they think they have. 

One Degree has partnered with one of the leading franchises in PSL, Peshawar Zalmi as their official athleisure footwear partner to fast-track sporting activities and transform people’s lives through sport and physical activity. Our vision is to encourage the youth interests through zealousness and team spirit. 

This partnership will allow us to engage and connect with customers and sports in the country by making revolutionary strides to inspire people into being more active. Our partnership will personify the spirit of fulfilling potential and the passion to nurture talent all across Pakistan!

Fly Emirates Announces A Special Discount For Valentine’s Day

Image Source: Gulf Today

For a very Valentine’s celebration, Emirates is inviting travelers to enjoy a romantic break. Adventure out to cooler or warmer climates or simply rekindle some quality time with your loved ones.

There’s no better time for UAE travelers to book their next holiday. You can now get 25% off when you travel with loved ones or friends to selected destinations.

Fall in love with travel this season and create new memories together. Fly Emirates with a loved one, family or friends and you’ll each enjoy 25% off your fare,” said the airline on its website. Adding, “Book your trip with your companions to selected destinations to enjoy this special discount in Economy Class and Business Class,”

This special offer is valid for two or more travelers, and can be booked for up to nine people on the same booking reference, to select destinations. Customers can book a return trip in Economy or Business Class from today until 14 February to take advantage of the special offer.

Booking Details 

The offer can be availed through emirates.com, via travel and call center agents and Emirates Retail shops.

Read More: 6 Clever Ways To Get Cheap Airline Tickets

Emirates Economy Class and Business Class passengers can book their getaway to 20 popular holiday destinations. The locations include London, Istanbul, Mauritius, Nairobi, Seychelles, Maldives, Colombo, Cairo, Amman, Beirut, Zurich, Moscow, Amsterdam, Munich, Paris, Barcelona, and Phuket.

Emirates
Image source: twitter.com

Meanwhile, UAE Travellers can also plan a romantic getaway with Emirates Holidays. The packages start from AED 1,989 per person with complimentary breakfast. The packages are available to all featured destinations in the companion fare offer.

Read More: 7 Best Travel Packages From Karachi To Hunza

COVID-19 And Travelling Restrictions 

The company is keeping the health and wellbeing of its passengers a top priority. Emirates has introduced a comprehensive set of safety measures at every step of the customer journey. The airline has also been building on its contactless technology offering. Meanwhile, it has scaled up its digital verification capabilities to provide its customers with even more opportunities to utilize the IATA Travel Pass.

Stay tuned to Brandsynario for the latest news and updates.

Saboor Aly & Ali Ansari’s Recent Video Is Making Netizens’ Hearts Melt

The newlyweds Saboor Aly and Ali Ansari made an appearance at the PSL match and netizens can’t help but swoon over them.

Saboor Aly And Ali Ansari’s Recent Video

The love birds, who got married last month, attended the Karachi Kings match versus Islamabad United last night at National Stadium Karachi. Dressed up in casual looks the couple was coordinating in matching red outfits looking swoon-worthy.

A cute snippet of the couple was shared on social media. While Saboor is smiling for the camera, her husband Ali tries to pull away from her gaze by holding her cap. The couple sure seems in love and the cute video is melting everyone’s hearts.

Take a look at the video below.

Meanwhile, we can’t get our eyes off Saboor. The post-wedding glow on the new bride is real and she looks nothing less than beautiful.

Read More: Fiza And Shiza Memes Take Over Internet & They’re Just Getting Better 

Netizens React To The Video

Of course, netizens took to the comments section to express their love and wishes to the couple.

“They look so beautiful and happy together.” One user wrote.

Here are some other comments from the post.

Saboor
Image source: Instagram.com

The couple also snagged some pictures and selfies with fans in the stadium. Mariam Ansari, sister of Ali Ansari was also seen attending the match.

Read More: Parizaad’s Final Episode Has Rocked The Internet— Here’s Why

It’s only been a few weeks but the amount of love the couple is receiving from media and fans is uncanny. No doubt the couple is going to be the next beloved celebrity couple in the industry.

Last week, Saboor Aly attended the premiere of the final episode of Parizaad, in which her character as Babli Badmash received a lot of praise and good reviews from critics. The character done by the actor was absolutely phenomenal and gave an insight into how diverse the actresses’ talents are.

Stay tuned to Brandsynario for the latest news and updates.

Ali Gul Pir Reacts To His Death Hoax & It Is Hilarious

ali gul pir death
Image Source: Daily Pakistan

Ali Gul Pir is responsible for making us laugh till the cows come home on several occasions. However, the comedian’s life was recently cut short by an online tabloid who wanted to see him dead. The comedian handled the news in his classic way and we have to say, we want to tweet from the dead too. Read more about what happened here:

Ali Gul Pir’s Death Hoax

This picture was circulating on social media which was beyond hilarious. It was trying to create speculation over whether the comedian was still alive or not. The picture reads that very sad news has reached us all, has he died? The question mark after “inteqal” was enough to have us start laughing. Moreover, underneath it says that there is a “matam” going in his home. His loved ones are grief-stricken. 

Read more: Ali Gul Pir’s Latest Song Addresses Backlash On ‘Mera Jism Meri Marzi’

What is also incredibly funny is how they have added a picture of a dead body’s (seemingly) feet in a cloth? Honestly, today’s news creators are on another level. There is also a picture of an ambulance. We are very happy to know at least it reached him on time, doesn’t reach anyone else. Have a look at the picture here:

How Did The Comedian Handle It?

Pir handled it in a classic comedian way as always. He saw the picture and took it as an opportunity to add to the joke. He reshared the picture and confirmed his death, “Yes, I am dead.” It’s a strange world we live in where people confirm their own deaths but hey, it’s Ali Gul Pir.

The best part has to be when he says he is “tweeting from the dead”. As dull and dreary life is going on nowadays, it makes sense to say that. More than just saying so, we agree and relate to what he said.

Read more: Ali Zafar Defamation Case: Court Issues Warrant Against Iffat Omar & Ali Gul Pir

The Memes Come Through

You already know our meme-making capacity. It’s brilliant. Have a look at all the memes that came as a result of this exchange.

Stay tuned to Brandsynario for the latest news and updates.

Samsung Galaxy’s Watch4 Software Update Will Make You Want To Splurge

samsung galaxy watch4 software update
Image Source: Tom's Guide

Samsung is on the up and up with its software updates and new product releases. As the company recently announced the upcoming launch of its new smartphones, it is also bringing more for its customers. Its Galaxy Watch4 series is getting a massive software update and you need to know about it. Beware, it might make you want to splurge on it!

Read more: Samsung Unveils New Smart Fingerprint Security IC For Biometric Payment Cards

Samsung’s Major Upgrade

The latest Samsung Galaxy Watch4 and Galaxy Watch4 Classic are in for a major update. They are getting a huge new software update that brings many new advantages for all those who have it. Some of them are improved body composition insights, runner and cyclist-specific advanced interval training programs, and much more!

samsung galaxy watch4 software update
Image Source: Samsung’s Newsroom

Details About The Software Update

The new update that gives improved body composition targets and insights includes a comprehensive guide. They will be in the form of daily tips and reminders that are designed to help you stay on track with your fitness journey. Because Samsung gets it, it’s hard to do. Moreover, you will also get details on your unique body composition goals.

samsung galaxy watch4 software update
Image Source: GSM Arena

For instance, your weight, body fat percentage, and skeletal muscle mass will be shared with you so you can tailor your journey accordingly. You might be wondering where will all these things be visible? Well, only on the Samsung Health app on your phone!

There’s More To It

As for the training features, you will be shocked. The new interval training feature will allow runners and cyclists to set and track custom intensity training sessions. Rumours suggest that Samsung is also planning to add a per cent of VO2 Max reading. The purpose of this will be to let you know how hard you’re pushing yourself. 

samsung galaxy watch4 software update
Image Source: Samsung

Moreover, in the works is a new sweat loss indicator that measures your sweat and also how much water you need to consume to recover it. There is also one more new addition. This is the recovery heart rate measurements and it’s super cool. This basically generates data up to two minutes after your workout ends.

Read more: Samsung Galaxy S22 Unpacked Event: Here’s How You Can Watch It

When Will It Be Introduced?

The new software update that we have gotten you excited about will be available for both Galaxy Watch 4 and Watch 4 Classic from February 10, 2022.  Moreover, here’s something more to get you going. Samsung is bringing a new range of watch faces and more watch straps. Better stay tuned to it!

Stay tuned to Brandsynario for the latest news and updates.

Top 10 Brands That Almost Died Out But Didn’t Give Up

Top 10 Brands That Almost Died Out But Didn't Give Up
Image source: https://www.entrepreneur.com/

Lack of innovation can sometimes lead to business failure. This can cause brands to lose it all, leading them to shut down for their good. No matter how good the business idea is, if the innovator is not willing to take a risk or imply appropriate measures, there comes a time when they have to let it all go. However, if the brands can overcome those hard patches and failures, they sometimes tend to bloom.

Today we are doing a round-off of all the brands on the brink of bankruptcy and shut down but eventually came back with a bang.

1. Apple 

The story behind apple is very well known, but even a company like Apple had its fair share of product failure and innovative technology. This leads the company to go in a downward spiral for almost 12 years. Finally, however, the launch of the new iMac with a successful rebranding campaign led apple to become one of the most successful companies in the world.

Top 10 Brands That Almost Died Out But Didn't Give Up
Image source: https://www.cbinsights.com/

2. Fed Ex

As of today, Fed Ex is a $30 billion corporate giant. It took the company the loss of $1 million per month because of fuel costs in the 1970s. At one point, the company’s worth stopped as low as $5,000. However, after a constant struggle, it has become one of the biggest self-sustaining brands in the world.

Top 10 Brands That Almost Died Out But Didn't Give Up
Image source: https://www.cbinsights.com/

3. Marvel

Founded by Martin Goodman, Marvel was started in 1939, and it had its ups and downs ever since. Marvel scored enough money from selling the comics Spiderman, X-Men, Thor, the Avengers, the Fantastic Four, and the Guardians of the Galaxy. However, it still went bankrupt in 1996.

Later, a deal was made between Marvel’s board of directors and  Merrill Lynch, who financed Marvel’s movies. As a result, Iron Man, the first film produced under the new deal in 2008, grossed nearly $600M worldwide, and ever since then, there was no going back.

Top 10 Brands That Almost Died Out But Didn't Give Up
Image source: https://www.cbinsights.com/

4. Starbucks 

Even though the chain started with a peak, the company was hit by a global recession and increased competition from Dunkin Donuts and McDonald’s. In addition, Starbucks had expanded too fast, and its stock lost 42% of its value in 2007. A new line of heated sandwiches and merchandise sold in the stores was the prime culprit for the brand’s fall. However, after closing down almost 600 stores and introducing new loyalty programs, the brand got back on its feet by 2010.

Image source: https://digital.hbs.edu/

5. Polaroid

Polaroid went bankrupt twice between 2001 and 2008 and both times due to different reasons. For almost a decade, the polaroid parent company mostly worked on visualization, sharing, and affordability, leading the product to what we know of it today.

Image source: https://www.cbinsights.com/

6. Air BnB

A multimillion-dollar company that emerged overnight and grew into something monumental. However, When Airbnb started back in 2008, it struggled to find investors all over Silicon Valley. Later, the team had to resort to some patchwork financial fixes, and they started creating custom cereal boxes to make ends meet. Finally, after finding the investments they needed, they got back on track.

7. Converse 

The old is a gold concept in fashion was well revived when it got back after it filed for bankruptcy, and the brand was bought by bike for $350M. Nike’s infrastructure and Chuck Taylor brand took converse to new heights.

Top 10 Brands That Almost Died Out But Didn't Give Up
Image source: https://www.reactrun.com/

8. Nintendo

In Nintendo’s history, there also came the point when they failed to innovate with 2001’s Gamecube. The same thing happened in 2012 with the Wii U’s touchscreen controller. By the end of 2014, it had caused the company to suffer tremendously. Finally, the company corrected the Wii U’s long load times by creating a streamlined process that allows players to turn on the device and get into gameplay with three button clicks.

Image source: https://www.cbinsights.com/

9. IBM

IBM is one of the oldest brands in the world. However, IBM went through the same spiral of lacking innovation when personal computers and client servers threw IBM an industry curveball. They tried to compete in that market, but their high-priced machines couldn’t keep up with their competitors’ smaller, cheaper machines.

Image source: https://www.cbinsights.com/

10. Reddit 

Currently, one of the world’s most popular online platforms, with more than 169 million unique visitors per month, had to go through the same fate. With zero visitors after its launch in 2015, the company founders started inventing fake accounts and holding mock discussions on the platform until some visitors started noticing and trickling in. This, in turn, eventually increased the traffic and surge in online visitors.

Stay tuned to Brandsynario for the latest news and updates.

Top 10 Super Bowl Ads of All Time

Top 10 Super Bowl Ads of All Time

With the Super Bowl fever reaching its zenith, brands around the world are preparing for themselves for the next season.

The most awaited Super Bowl XLVIII finale will be played on February 2nd,2014 with much anticipation from the sports lovers.

To keep up with the spirit here are the all time most shared Super Bowl advertisements.

1) Volkswagen-The Force

The Volkswagen Passat 2011 ad got the highest sharing of 5,245,370 shares and the concept of the child Darth Vader from Star Wars was loved by all.

2) Budweiser-9/11 Commercial


This commercial that honoured the victims of 9/11 attacks in New York was aired in 2002 and received 3,347,092 shares.

3) Budweiser-The Clydesdales


The famous brewery brand’s 2013 ad which got 2,737,100 shares showed unconditional love between a man and the horse he has catered for.

4) Ram Trucks-Farmers


American pick-up trucks, Ram Trucks’ 2013 commercial got as many as 1,892,089 shares and admired the efforts of farmers.

5) Fast and Furious 6-Big Game Spot


The action packed trailer of Paul Walker’s last film Fast and Furious 6 got 1,513,953 shares was aired during 2013.

6) OK-Go-Needing/Getting

The famous 2012 song by the American band OK Go got 1,249,490 shares because of its musical creativity.

7) Volkswagen-The Bark Side

The German brand’s 2012 ad showing many dogs barking simultaneously got 901,401 shares.

8) Fast & Furious Five

The trailer of the car racing flick Fast Five in 2011 got 888,686 shares.

9) Star Trek Into Darkness

The teaser of 2009’s sequel Star Trek Into Darkness got 707,457 shares when aired in 2013.

10) M&Ms-Sexy and I know It

The 2012 M&M showed the M&Ms dancing on the hit song I am Sexy and I know It and got 545,601 shares.

Spekit Raises $45M To Reinvent Training For Remote Teams

Karachi, February 2, 2022] – Spekit, the brainchild of Pakistani powerhouse Zari Zahra and cofounder, Melanie Fellay, has announced raising $45 million in Series B funding led by Craft Ventures, with participation from Felicis, Operator Collective, Matchstick Ventures, Renegade Partners, Foundry Group and Bonfire Ventures, as covered by Forbes. Spekit is the leading platform for onboarding and training remote teams. Now, it becomes the first female-founded company to raise funding of this calibre in Pakistan, bringing the company’s total funds raised to $60 million.

With hubs in Karachi and Denver, Spekit is attracting top-tier technical talent in Pakistan, eager to join the mission to reinvent how we learn at work. The company is rapidly expanding its presence in Pakistan and looking for new talent across software engineering, leadership and more. Since raising a $12.2M Series A funding round in March 2021, Spekit has tripled its employee headcount and grown revenue more than 300% year-over-year. Many of the world’s most innovative companies including Uber Freight, Snowflake, Outreach, Invesco and Southwest Airlines rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.

“Mel and I started this journey with our founding engineering team in Karachi and, while we’ve since expanded across the US, it’s clear that Silicon Valley is no longer the only place where world-class products are built. A key to achieving our growth has been leveraging the immense talent across both nations to build a collaborative, high-caliber team. This is both a competitive advantage and, on a personal level, a source of real pride for me as a Pakistani,” said Zari Zahra, Spekit’s Cofounder and Chief Product and Technology Officer. “We’re growing rapidly and intend to deepen our roots in Pakistan, as well as the US, by finding more talented people to help us build this iconic, market-defining platform.”

For the last three decades, companies have relied on PowerPoints, training sessions, learning management system courses, and manuals to educate employees on products, roles, and tools. But, between the global shift to remote work and the rapid pace of SaaS evolution, the workplace looks drastically different today than it did thirty years ago. Spekit replaces ineffective traditional training methods by surfacing bite-sized training, resources and guidance directly within the applications employees use every day. This alleviates the pain of searching for answers by making knowledge instantly accessible right when it is needed.

“We live in a world of ‘instant’ – one-click shopping, Uber rides, and Google searches. Why should we settle for anything less at work? Spekit is creating the same ease of learning in our professional lives as we have in our personal lives. We’re building an intelligent and personalized learning engine that is built for this new age of remote work, constant innovation and change” said Spekit CEO and cofounder, Melanie Fellay. “The love customers have for our product and company wouldn’t be possible without our team in Pakistan and I’m continually impressed by the caliber of talent in the country.”

Teams leverage Spekit to reduce employee ramp time, introduce new tools, roll out process changes and eliminate time spent searching for answers. When enablement leaders at OwnBackup came to Spekit, they were in a period of hyper-growth after raising a $240 million Series E funding round and scaling from 300 to more than 500  employees. “Spekit gives our reps the product and process knowledge they need to master their roles, directly within the tools they use every day like Salesforce or Slack,” said Thomas Cheriyan, the Senior Director of Learning and Development at OwnBackup. “This saves the enablement team time answering repetitive questions, but, more importantly, drives the productivity of our reps so they can focus on what they’re best at – closing deals.”

“Spekit is pioneering the future of workplace learning with their native, just-in-time enablement platform,” said Brian Murray, Partner and COO at Craft Ventures. “Melanie and Zari are a powerhouse duo: clear vision, A+ product, cult-like customer happiness, and a buzzing team culture. We’re thrilled to join Spekit as they make the tools we use more accessible and powerful.”

With this infusion of capital, Spekit will focus on scaling both the team and the platform – leveraging data to design completely personalized learning experiences for employees that will propel them from novice to master, faster.

To learn more about Spekit and the future of employee training – visit www.spekit.com.

5 Handmade Gifts For Valentine’s Day That Are Packed With Love

Handmade gifts
Image source: diyproject.com

Valentine’s Day is around the corner and now is the perfect time to give some thought to the gifts you might be planning to give your loved ones. While you must be tempted to buy the most extravagant gifts, it is simply not easy to spend thousands on those delicious chocolate baskets and roses. In such a situation, a handmade gift can make the cut.

Not to mention that it is a pure luxury to be able to get something this expensive given the rising inflation and the increasing costs of gifts and goods. But that sure doesn’t stop you from expressing your love to the people that matter the most.

And while we are at it, you must know that nothing beats a homemade gift. So, why not show how much someone means to you this year with a DIY Valentine’s Day gift?

Whatever your skill level, we promise you can make something that any loved one is sure to appreciate. It’s the thought that counts, right?

In any case, these DIY gifts are ones your partner, friend, or family member will want and appreciate receiving for Valentine’s Day.

1. Homemade Chocolate Strawberries 

It’s as simple as it sounds but looking at those chocolate-covered strawberries and neatly decorated baskets doesn’t sound easy at all, at least not to our wallets. But what if we could tell you that you can easily create those delicious bites at home? All you need is good-quality strawberries and some compound chocolate. Take a look at this guide to create easy chocolate strawberries at home.

2. Scented Candles

A scented candle makes a sweet Valentine’s Day gift for friends, teachers, or anyone else you want to celebrate but aren’t sure what to give them. And, you don’t have to spend a lot of money on fancy store-bought candles! It’s easy to make your own DIY scented candles (add a few drops of red dye to turn the wax pink for Valentine’s Day) and you can easily make a whole batch at one time.

Read More: 7 Perfect Gifts To Give To Your Bestie On Her Wedding Day

3. Valentine’s Day Card

Why buy roses when you can gift a handmade card? Besides, roses are meant to wither but cards are meant to be kept for long. Create this beautiful valentine’s day card for your bae or best friend and leave them in awe of your creative skills.

4. Origami Rose

We understand if you don’t want to let go of the idea of roses. So, we’ve got the perfect origami trick you can use to create a handmade bunch and you won’t even have to worry about the price of these.

Read More: 8 Coolest Gifts For Coffee Lovers Around You

5. Tissue Paper Heart

Give away your heart this Valentine’s Day in a physical form by creating this gigantic tissue papercraft. It doesn’t only look beautiful but will also remind them of all the love you hold in your heart for them.

Which of these thoughtful gifts did you like the most? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Systems Limited Subsidiary Systems Ventures Makes Equity Investment In JOMO

Systems Limited has made a strategic investment in JOMO through its subsidiary Systems Ventures. This investment accents how Systems Ventures aspires to amplify digital innovation and support Pakistani businesses that steer positive economic disruption.

JOMO has one of the leading and progressive eCommerce business model, and its excellence-guaranteed business framework played a momentous role in its rapid growth and set it apart from other key players. Systems Ventures is also excited to share the Board of Director’s table with leading names such as The Services Group, Sapphire Group, etc.

Asif Peer, CEO of Systems Limited, expressed, “We are gratified to strategically invest in JOMO, Pakistan’s fastest-growing fashion eCommerce company. With seamless last-mile delivery and uniquely positioned Try before you buy’ excellence model, JOMO has firmly positioned itself as a leading eCommerce brand in the fashion ecosystem. As a technology partner and strategic investor, we are convinced that JOMO will be a trendsetter for other eCommerce ecosystem in Pakistan.”

Highly satisfied with the equity investment, Ali Khan-Bajauri, Cofounder and CEO of JOMO, shared, “We are delighted to have a leading, global technology partner and investor like Systems on board. Systems investment closes our first round of private funding. Before reaching out to Venture Capital (VC) seed funding, we at JOMO wanted to choose the right specialists to fully enable us to create gold standards in technology, data, brand building, beauty, and fashion.”

“We are super excited to announce that with the addition of Systems, we have all the right partners now sitting around the table to help propel JOMO become a truly Global Pakistani eCommerce company,” he further added.

This significant investment diversifies Systems Ventures’ investment portfolio and advances the goal of building a digital-centric marketplace. The company also aims to supplement the economic well-being of Pakistan by creating more job opportunities.

6 Pakistani Brands That Jumped On The ‘Fiza Shiza’ Bandwagon

Fiza and Shiza fiasco has taken social media by storm. It’s not every day that you get to see something as bizarre as this drama scene on TV. However, what’s common is the fact that brands leave no stone unturned while they hop on the opportunity to advertise the brands using the memes.

While it might sound all fun and games, it seems like, with every passing day, the joke is getting out of hand. Let’s take a look at some of the brands that used the situation to advertise their brand.

1. KFC

Not even KFC could resist the urge to debate on the Fiza-Shiza matter. While they talked about the originality of the drumstick they said,

“Fiza ho ya Shiza, original main koi confuse nae hota!”

Brands
Image source: facebook.com

Read More: Gucci Releases $980 Smart Case For AirPods Max For Easy Carrying

2. Freakin Fries

The fast-food eatery simply settles the debate by claiming that their fries are loved by everyone, be it Fiza or Shiza.

Image source: facebook.com

3. Durex

For him, for her, choose the best option and don’t get confused. While it might seem a little confusing the #fizashiza at the bottom clarified everything. A nightmare for both Shiza and Fiza?

Image source: facebook.com

4. Shinny Arts

The jewellery page shared their stoned pendants by saying,

“Ab Fiza ho ya Shiza, sb k lye ha sterling silver jewellery.”

This could be the ultimate marketing strategy given that Valentine’s Day is around the corner. While everyone can ask for the pendants from their significant other, Fiza and Shiza can easily grab one.

Image source: facebook.com

Read More: 5 Thought-Provoking Campaigns By Coca-Cola That Touched Our Hearts

5. Josh 

We are no strangers to their commercials and marketing campaigns yet they make sure to create highlights with every one of them. What’s more funny/weird is the rhyming part. I guess we will just leave it at that.

Brands
Image source: facebook.com

6. Coffee Kaffee

This sounds like a pure treat. The restaurant is offering a free meal if both Fiza and Shiza come together. However, they can also get a 50% discount on their meals if they show up separately. While the offer is not valid anymore. Do we wonder how many would’ve availed it?

Brands
Image source: facebook.com

Stay tuned to Brandsynario for the latest news and updates.

Karachi Kings’ Fifth Consecutive Defeat Leaves Fans Disappointed

karachi kings defeat
Image Source: Twitter

PSL has everyone at the edge of their seats as they root for their favorite. The excitement is reaching the skies but so is rivalry as people boast that their supported team is better. However, Karachi Kings’ performance has left their fans grappling at straws. Five defeats in a row? They have done the impossible. That is precisely why the memes on this team are getting out of control.

What’s Going On?

Karachi Kings recently left their fans disappointed and dejected. After the Babar Azam-led side showcased their fifth consecutive defeat in the Pakistan Super League’s (PSL), people were shocked. The fifth defeat came in the seventh edition match with Islamabad United. Yes, we just lost to Islamabad!

Read more: Atif Aslam’s Style Game In PSL Anthem Has Got People Talking

The Match’s Details

On Sunday, Islamabad United knocked down PSL fifth edition champion Karachi Kings in a massive defeat. They were defeated by 42 runs as the Shadab Khan-led side restricted King to 135 runs. Did Babar Azam just lose to his team member? It seems so. The captain is not giving his best game.

Thereafter, Karachi Kings became a trending topic on Twitter. Not for all the good reasons, though. They started trending as Twitteratis expressed their sadness over the consecutive losses. However, as you may know by now, we have a coping mechanism that is very hilarious. We make memes!

Have a look at the memes that are simply outrageously funny:

The Meme Wars

Read more:PSL 7 Off To A Flying Start, Quite Literally!

There’s More To It…

You may already be rolling on the floor laughing but there’s more where that came from. Our people do not lack creativity when it comes to memes and they’re bringing out the big guns.

Stay tuned to Brandsynario for the latest news and updates.

6 Iconic Songs Of Lata Mangeshkar That Touched Our Hearts

lata mangeshkar iconic songs
Image Source: The Financial Express

Lata Mangeshkar died on Sunday, 6th February at the age of 92. The legend of the music industry started her career in the 1940s and since then, has sung over 25,000 songs in several languages all of which were loved dearly. People of the sub-continent, old and young, have grown up listening to her songs. On her death, let us revisit the songs that define her legacy and keep her immortal.

1. Tujhe Dekha Toh Ye Jana Sanam

This song from DDLJ was also sung by Mangeshkar. Every Bollywood-obsessed kid knows the lyrics to this song but doesn’t forget to pay attention to the strong vocals backing up Kajol. Lata Mangeshkar’s songs were also always in most hit movies.

2. Aaj Phir Jeene Ki Tamanna

This song was also a BOP for those who loved Mangeshkar’s voice. The song was way ahead of its time with the catchy lyrics and the alluring tempo. Songs like these get a  new life now when we remember the legend.

3. Aap Ki Nazron Ne Samjha

You can’t call yourself a romantic if you haven’t cried to this song at least once. Alternatively, imagine yourself as the 90s heroine with the exaggerated winged liner thinking of their beau. Lata Mangeshkar knew how to capture every song’s feeling immaculately. 

Read more: 5 Songs By ISPR That Will Revive The Patriotism In You

4. Jiya Jale

This was one of her latest ones starring Shahrukh and Preity Zinta. The song was also a hit when it came out and it still is. It captures your attention every time it plays and transports you to the movie— Dil Se. Again, a hit movie and Lata Mangeshkar’s vocals, what more can one ask for?

Read more: 5 Pakistani Songs Featuring Bollywood Stars You Didn’t Know About

5. Ajeeb Dastaan Hai Ye

Be it the burger kids of today or the boomers who hate today’s new songs, this song is on the lips of all till today. Do yourself a favour and listen to “100 Years of Bollywood”— this song even comes in that! It’s one of the classics.

6. Kabhi Khushi Kabhi Ghum

Did you think we’d forget this? K3G is another Bollywood cult favorite that was powered by Mangeshkar’s vocals. Now that we think about it, how insanely fitting was Lata Jee’s voice in the film? The world will never forget her talent. May she rest in power!

Stay tuned to Brandsynario for the latest news and updates.

The Search for Pakistan’s Best Young Stock Investor – Registrations Open For The 4th Trading Titans Competition

The fourth season of KTrade Trading Titans – Pakistan’s most popular student Fantasy Stock Trading competition is starting from the 1st of March.

Launched by KASB KTrade’s Pakistan’s leading stock brokerage, in this three-month competition, students will get the opportunity to develop their own stock portfolios and learn about investing and stock trading through the KTrade App. Students will get the experience of real-life investing through a risk-free, virtual trading platform.

More than 2000 students, from over 30 universities have participated in the past three Trading Titans competitions. The winners have consistently outperformed the market and even experienced fund managers. The top three achievers have been from IBA Karachi, LUMS, and IBA Sukkur and many have ended up with job offers and careers in capital markets.

In this competition, the participants will be given a virtual portfolio of PKR 1 Million which they will need to manage through KTrade over 3 months. The top 20 students who manage to generate the highest return will be awarded cash prizes along with a job placement offer with KTrade Securities Limited.

KASB KTrade’s goal is to democratize access to financial investment and to help transform people’s lives by helping them make better financial decisions. Trading Titans offers this opportunity to search for Pakistan’s Best Stock Investor. Registrations are open until 1st of March on www.kasb.com/trading-titan/

KASB KAKTrade has always been a pioneer in creating financial literacy and has taken multiple initiatives to ensure everyone has access to the financial markets including students who are the future of the country,” said Ali Farid Khawaja Chairman & Co-Founder KTrade Securities.

The Wait is Finally Over as Ufone 4G Unfolds Waqt Hogaya Hai Free Internet Ka

Twitterati took over the internet after Ufone 4G tweeted a gripping teaser on their social media with a mysterious hashtag Waqt Honay Wala Hai. The hashtag immediately caught the attention of bloggers and celebrities along with thousands of others who tried solving the secret behind kes cheez ka waqt honay wala hai.

Everyone inquired about the same question as they deciphered Ufone 4G’s message in the teaser.  But no one had a clue and no one could ever think of what Ufone 4G would be coming up with next.

When nothing else worked Twitterati and Instagramers started to cook up crazy theories to solve the mystery behind the hashtag and oh! let’s not forget about the funny answers that circulated the internet all weekend.

Well, (drum roll) the wait is FINALLY over, the curtain has been lifted and Ufone 4G has, at last, answered the weekend’s most trending question: Kes Cheez Ka Waqt Honay Wala Hai?

Ufone 4G MUFT MORNINGS!

Muft Mornings is better than any mega-discount offer and honestly, it’s even better a new face as far as we can say. Because it’s offering us FREE Internet from 9 AM to 12 PM every day.

Read Again: FREE Internet!!!!

Oh, the EXCITEMENT ….

For us this is the best offer so far, cause let’s face it who doesn’t like FREE things … we know that we love them.

We are exhilarated to test out Ufone 4G’s Muft Mornings and we know that you are too. So, let us know in the comments below what you think about this excitement-filled FREE offer and stay tuned to find out more!

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