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Here’s Why Luxury Brands Don’t Sell To The Rich

Here's Why Luxury Brands Don't Sell To The Rich
Image Source: Super Future

You might think that luxury brands are designed for and marketed to the wealthy. But that’s not always the case. There are a lot of reasons why luxury brands steer clear of high-earners.

Some people might think it’s because luxury brands don’t want to tarnish their image by being associated with the uber-rich. But there are a few other reasons why luxury brands avoid selling to the rich.

Target Audience For Luxury Brands 

At its core, a luxury brand represents high-quality, exceptional products and services. It’s exclusive—not everyone can afford it. And it’s aspirational, meaning that people aspire to own or experience its products.

Image source: vietnamnet

The thing about the rich is that they’re not the target market for luxury brands. Selling to the rich can do more harm than good. Why? For one, the rich are already buying luxury products. So as a luxury brand, you’re not offering anything new or different to them. Second, when you sell to the rich, you risk alienating your other customers—the ones who can’t afford your products but still aspire to own them. Ultimately, it’s about maintaining exclusivity and protecting the brand’s image and value.

Read More: How To Surprise Your Partner On Valentine’s Day: A Guide

Exclusivity Is The Key?

You might think that selling to the wealthy would be the key to success, but the case is quite the opposite. Luxury brands make the majority of their profits from sales to the middle class and those who aspired to be in the middle class. By pricing their products just out of the reach of most consumers, luxury brands create an air of exclusivity. And by associating their products with high-class lifestyles and aspirations, they give consumers a reason to want them even if they can’t afford them.

Read More: The Pros And Cons Of Having A Destination Wedding

It’s no secret that luxury brands take a different approach when it comes to marketing and selling their products. They often focus their efforts on aspirational marketing, which is the idea of targeting customers who want to be like the people who can afford to buy luxury products.

Stay tuned to Brandsynario for the latest news and updates.

Actress Hira Khan Gets Bashed For Proposing Her ‘Bae’

With love being too much in the air and celebrities getting married all over the world, another marriage proposal video has made its way to the internet. Hira Khan is one of the most well-known actresses in recent years. Hira, who is attractive and talented, entered the media sector in 2017 when she participated in Miss Veet Pakistan, a modeling competition where hopefuls from all over Pakistan get the opportunity to try their hand at modeling in the nation.

Rumors of Hira Khan and Arslan Khan dating have been around for quite some time. Arslan Khan is a Pakistani actor and model who began his modeling career in 2012. He has been seen in many photoshoots for top Pakistani brands.

Image Source: Instagram

Recently, Hira Khan posted a video on Instagram where she shows her grand marriage proposal for her bae and “best friend” Arslan. The video starts with the famous dialogue of Shahrukh Khan- “Pyaar dosti hai. Agar woh meri sab se achi dost nahi ban sakti tou main usse kabhi pyaar kar hi nahi sakta kyun ke dosti bina tou pyaar hota hi nahi.” She then follows with a cute little dance routine and eventually gets down on one knee and asks Arslan to “give her a chance” so she can make him feel as happy as he makes her feel.  Here is the video for you to watch.

The video was very cute and wholesome, but as usual, fans had mixed reviews. Some were very happy and teary-eyed because of the romance. Some supported Hira Khan since she was breaking the stereotype that a guy should always propose. And some did not like the video or the gesture at all. They thought of it to be cringy and just a setup for going “viral”.

Many celebrity friends of Hira have congratulated them and fans are already love-struck. What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

This Year, You’ll Love These 5 Lawn Collection Trends!

Once more, it’s that time of year! It’s time to start thinking about your lawn now that the weather is getting warmer and the flowers are in bloom. Don’t worry if you’re unsure about where to begin; we’ve got you covered.

The preferred fabric during the summer, which might last from February to September, is the lawn. In Pakistani women’s summer attire, it makes up a sizable portion. GulAhmed is the most well-known brand in the lawn industry. To celebrate the beginning of spring’s flowering season, the textile giant releases approximately 500 new designs in the month of February.

You can find an iconic edit with the name of The Tribute to Mothers Collection in their publications. This collection honors mothers in all guises and dimensions. The collection is meant for everyday wear and is eminently fashionable. This lawn drop by GulAhmed, which will be available starting on February 9 in stores and online, has more than 60 beautiful designs in one-piece and three-piece fabric compositions.

Here are five of this year’s Tribute Collection’s trendiest trends:

Floral Prints 

Floral designs are one of the major trends right now. Although flowery prints have historically been trendy, this year they’re really starting to shine. GulAhmed’s Tribute to Mother’s Collection 2023 is awash in vivid plant patterns and delicate tiny blooms. Their 1-piece fabric selection is noteworthy since it makes it simple to achieve the contemporary matching separates look without going overboard with the cost.

Pastel Colors

Pastel hues are a major trend right now. Whether it’s powder blue, blush pink, mint green, or another color, it’s in vogue. Pastel colors are sure to stand out, whether you’re looking for a lovely daily wear dress or something semi-formal.

Denting Dupatta 

In the spring and summer, denting dupatta is usually in style, and this year is no exception. Women all around Pakistan favor denting dupatta suits for making semi-formal ensembles because of their soft, textured feel. There is a specific selection of such gowns in the Tribute to Mothers Collection 2023. Choose one for the forthcoming month of Ramadan.

Soft Whites 

Soft whites have fallen out of favor for a while, but this year they’re particularly making a comeback. There is undoubtedly a soft white dress out there that is ideal for you, whether your color preference is cream or ash. And if you’re looking for something a little “extra,” match your dress with a metallic statement clutch or a handbag in a striking color.

Chiffon Dupattas 

Add some chiffon dupattas to your outfit this season because they are now in style. The GulAhmed collection for this year includes chiffon dupatta outfits. You can choose a suit in any color you like, from sky blue to earthy tones, to put together an outfit for formal occasions.

Time To Shop Online 

These are just a few of the several trends that are in style right now. There is therefore bound to be something you’ll enjoy, no matter what your personal style. You should shop online rather than drive yourself to the store if you want it quickly. Visit gulahmed.com to get all of your favorite items from the GulAhmed Lawn Collection. For a little delivery, get a quick home delivery charge of PKR 99! Plus, there is a 30-day easy exchange policy if you do not like something about the design.

Stay tuned to Brandsynario for more news and updates.

 

 

Valentine’s Day 2023: Cute Treats You Can Order Online

Valentine’s Day is around the corner and there is no better way to celebrate love amongst yourself and your loved ones than to indulge in some delightful treats. From candies to chocolates and strawberries, there is a plethora of Valentine’s Day goodies available online. All you need to do is place an online order and get everything at the click of a button. If you are planning to surprise your loved ones or simply want to get your hands on some tasty treats then look out for these online pages below.

1. Hotpink.Oven

If you are a cookie lover, then these cookies from the Hot Pink Oven can be the best treatment for you. These chocolate-filled gooey cookies topped with strawberries are not just delicious but also tempting to look at. You can also wrap them in cute packaging and they will make for the perfect valentines giveaway.

2. Salsa Bakes

These pastel-colored macaroons are another delicacy you can try out for valentine’s day. You can order a classic box of four or even customize a bigger one according to your needs.


Read More: How To Surprise Your Partner On Valentine’s Day: A Guide

3. Nush Bakes 

This cookie isn’t a conventional one but a perfect piece to add to your Valentine’s Day gift basket. Topped with delicious frosting and chocolates, the gluten-free cookie is everything you need for Valentine’s Day.

4. The Saucy Mistress

The Saucy Mistress is taking their jars up a notch with these cute gift boxes. Whether you want to enjoy them with your significant other or want to treat yourself, the bright red adorable packaging will definitely make you melt.

https://www.facebook.com/192091470969596/posts/2376951932483528/?mibextid=Nif5oz

5. Lals Chocolate 

An OG in valentine’s treats Lals is back yet again with their collection of valentine’s day goodies. From chocolates to cookies you can find a variety of gift boxes perfectly catered to your needs.

Read More: Nike & Tiffany’s Recent Collaboration Has Jaws Dropped

Stay tuned to Brandsynario for the latest news and updates.

ChatGPT vs Bard: This AI Rivalry Has Got Everyone Talking

Image Source: Tech Crunch

As the rush to employ artificial intelligence more widely kicks into high gear, Google on Monday introduced Bard – its own AI chatbot that is comparable to ChatGPT. Google CEO Sundar Pichai tweeted on Monday that Bard “seeks to integrate the depth of the world’s information with the strength, intelligence, and creativity of our massive language models.” It uses data from the internet to deliver original, excellent replies.

Google steps into AI revolution

Google’s reaction to the rising interest in AI chatbots is Bard, which it released in November. ChatGPT has millions of users intrigued with its human-like responses and simple UI. The next stage in how humans engage with AI and technology is represented by Bard, ChatGPT, and another AI chatbot created by China’s Baidu, which has the potential to transform everything from search to education to employment. Microsoft will likely discuss its own integration of OpenAI’s ChatGPT into its Bing search engine at a presentation on Tuesday.

On Monday, Google praised its own method. Google’s Language Model for Dialogue Applications, or LaMDA, is the brains behind Bard. According to the corporation, its new AI will leverage data from the web to provide original answers to inquiries that are imaginative, in-depth, or occasionally both.

Select testers will have access to Bard starting on Monday, and then everyone else will have it in a few weeks. According to a blog post by CEO Sundar Pichai, Bard is built on a lightweight version of LaMDA that utilizes fewer computer resources, allowing it to grow to more individuals and deliver more input. In order to satisfy Google’s “high standard for quality, safety, and roundedness in real-world facts,” Pichai emphasized that input is essential.

Microsoft isn’t far away

Microsoft, a competitor of Google, won’t remain still. According to an invitation, Microsoft CEO Satya Nadella will make an announcement on “progress on a few intriguing initiatives” on Tuesday at a press conference held at the company’s headquarters. Details about Microsoft’s ambitions to incorporate ChatGPT into its technology may be revealed during this event.

Recent days have seen the appearance of screenshots allegedly demonstrating how Microsoft would incorporate ChatGPT into Bing. They mentioned a number of things, including the fact that it would be built on OpenAI’s GPT-4, a more recent language model than ChatGPT’s GPT-3.5. An inquiry for comment was not immediately answered by Microsoft.

Image Source: Datanami

DeepMind, a division of Google AI, is also collaborating. Demis Hassabis, the chief executive, revealed to Time that his business is thinking about testing the private beta version of Sparrow, an AI chatbot, in 2023.

In 2017, Google provided information about the transformers technology, and since then, it has been a staple of some of the most powerful AI systems available. In terms of public speed testing at least, Nvidia’s new H100 processor is the best in the business when it comes to AI acceleration. It now has special circuitry for accelerating transformers.

Google is proud to highlight its extensive AI knowledge. According to The New York Times, ChatGPT caused a “code red” emergency within Google and brought Larry Page and Sergey Brin back to active work.

Stay tuned to Brandsynario for the latest news and updates.

Here’s The Commentary Panel For PSL 8 2023

Source: sportv

The HBL PSL 8 will consist of two legs, with matches taking place at Multan Cricket Stadium and National Bank Cricket Arena from February 13 to February 26 and then at Gaddafi Stadium and Pindi Cricket Stadium from February 26 to March 19. The Qualifier, two Eliminators, and the Final will all take place from March 15–19 at the cricket stadium in Pakistan.

Three demonstration matches will be performed prior to the men’s matches in Rawalpindi on March 8, 10, and 11 in order to soft-launch the Pakistan Women’s League during the HBL PSL 8. Leading domestic and international athletes are anticipated on both of the women’s teams; further information will be released.

The commentary Panel

Eighth HBL Pakistan Super League season will include a panel of 15 analysts and two presenters, according to PCB (PSL). While Marina Iqbal and Tariq Saeed will provide commentary in Urdu, Alan Wilkins, Bazid Khan, Danny Morrison, Daren Ganga, Dominic Cork, Mark Butcher, Nick Knight, Sana Mir, Sikandar Bakht, Simon Doull, Urooj Mumtaz, Vernon Philander, and Waqar Younis will provide commentary in English. The presenters will be Zainab Abbas and Erin Holland.

Two full production kits and crews will be running simultaneously for the HBL PSL 8. This will be the first time after Covid and only the second time since HBL PSL 5.

30 cameras, together with Spidercams and buggy cams, will be used for the High-Definition broadcast coverage, enhancing the viewing experience for fans both within and outside of Pakistan. A component of the Decision Review System (DRS) Technology will include Hawk-Eye and Ultra-Edge.

The HBL PSL 8 calendar has been officially confirmed, and Mr. Najam Sethi, chair of the PCB Management Committee, expressed his excitement. This will enable the Pakistan Cricket Board and the six franchises to begin solidifying and completing their separate event plans and objectives.

Source: PCB

The HBL PSL 8 will be a significant event for the PCB since it will be played at four legendary locations and feature the top T20 cricket players in the world. With the overriding goal of making it the top T20 cricket tournament, we want to make the HBL PSL larger, better, and stronger than ever before.

There are significant stakes for each of the six teams entering the HBL PSL 8. Lahore Qalandars will try to become the first team to win back-to-back championships, Islamabad United will try to become the most successful team with three championships, and the other four clubs will once more try to get their hands on the glistening trophy. This results in a 34-match competition that is thrilling, captivating, and entertaining.

Stay tuned to Brandsynario for the latest news and updates.

Turkey-Syria Earthquake: Countries That Have Offered To Help

On February 6th 2023, Turkey and Syria witnessed their most catastrophic and almost apocalyptic natural disasters. Although the region that was severely damaged by Monday’s 7.8-magnitude earthquake and its aftershocks is accustomed to having strong tremors, it had been years since one this size had last struck.

What Happened? 

The epicenter of the 11-mile-deep earthquake was in southern Turkey, close to Syria’s northern border. Since the first earthquake, the two nations have experienced several aftershocks. 13 major aftershocks with a magnitude of at least 5 were felt in the first 11 hours in the area. Nine hours after the initial jolt, Turkey was rocked by a second, magnitude 7.5 earthquake.

Image Source: BBC

The earthquake was strong, especially for a land-based earthquake. Additionally, the earthquake occurred close to densely inhabited areas. The center is close to the provincial capital of Turkey, Gaziantep. Following the earthquake, thousands of structures reportedly fell, according to officials. Included in them were “pancake” collapses, in which a building’s higher levels fall directly onto its lower floors.

Why Was This Earthquake So Devastating? 

Turkey and Syria, both regions are prone to earthquakes since they lie near fault lines but this earthquake was particularly extremely destructive. Two tectonic plates glide past one another horizontally in a strike-slip earthquake, according to researchers. These fragments collide near the fault lines, where the plates often grind slowly against one another. They can, however, snap past one other swiftly and release a lot of energy if there is enough tension. The entire country of Turkey is being pushed aside as a tectonic plate from the Arabian Peninsula enters the Eurasian Plate from the north.

Image Source: InfoMigrants

Severe Casualties 

The most recent death toll following the devastating earthquake on Monday is 8,364. As of Wednesday morning, 2,470 people had died in Syria, according to AFP. Turkey has seen at least 5,894 fatalities, bringing the total number of fatalities in both nations to 7,926. The White Helmets in Syria predicted a “significant” rise in the number of victims.          According to Turkish vice president Fuat Oktay, more than 8,000 people have so far been rescued from the rubble in Turkey. Approximately 380,000 people have sought sanctuary in hotels or government shelters, while others have gathered in malls, stadiums, mosques, and community centers. President Recep Tayyip Erdogan proclaimed a disaster zone in the ten provinces impacted by the earthquakes on Tuesday afternoon, establishing a three-month state of emergency in the area.

Image Source: The New York Times

The disaster management organization in Turkey reported receiving 11,342 reports of collapsed buildings, of which 5,775 were verified. According to the ministry of transportation and infrastructure, 3,400 people found refuge in trains that were being used as temporary housing over the course of the night. Authorities fear that as rescuers sift through tangles of metal and concrete in search of survivors in an area worst affected by Syria’s 12-year civil war and refugee crisis, the death toll will continue to rise.

Countries That Have Offered Help During National Emergency 

As rescue operations continue among the ruins of cities, towns, and provinces in Turkey and Syria, crews from all over the world have been traveling to the earthquake’s epicenter. More than 7,800 people in Turkey have been rescued across 10 provinces so far. Here is a look at the international aid promised so far.

  • Pakistan 

Pakistan has sent one flight of relief supplies and another carrying a 50-member search and rescue team. The government says daily aid flights to Syria and Turkey will start on Wednesday.

Image Source: The News
  • India 

India is sending 100 members of its Natural Disaster Response Force, along with supplies for relief activities and dog teams with specific training, to Turkey. The Ministry of External Affairs stated in a statement that medical teams with qualified doctors, paramedics, and critical medications are also prepared.

  • UK

76 search-and-rescue professionals from the UK are traveling to Turkey with equipment, dogs, and an emergency medical team. The UK also claims to be in communication with the UN regarding providing assistance to Syrian victims.

  • US 

According to the White House, the US is deploying two 79-person search and rescue teams to help Turkish authorities. Six professionally trained canines will also be dispatched to Turkey, along with almost 100 structural engineers and firefighters from Los Angeles County.

Rescue Team Saving A Girl From Under A Destroyed Building
  • Italy  

Turkey has received aid from Italy’s Civil Protection Agency, and a firefighting team was getting ready to go from Pisa. According to the Italian military, equipment as well as medical and other personnel will be sent on transport flights.

  • France

French authorities will send rescue crews to Turkey.

  • Spain

With a total of 85 personnel, Spain will send two urban search and rescue teams to Turkey together with a group of volunteer firefighters.

  • EU 

In order to assist Turkey, the European Union has dispatched search and rescue personnel, and the Copernicus satellite system has been turned on to provide emergency mapping services. At least 13 of the member nations have contributed. The EU declared that it is prepared to support Syria through its humanitarian aid initiatives.

  • Russia 

Russian emergency response forces are getting ready to take off for Syria. 300 people from the Russian military stationed in the nation have already been dispatched in 10 groups to assist in the cleanup and search for survivors. The Russian military has established distribution hubs for aid. Additionally, Turkey has accepted Russia’s offer of assistance.

Image Source: Euro News
  • Israel

Prime Minister Benjamin Netanyahu, has granted a request for humanitarian supplies for Syria that was made through a diplomatic representative. Despite having a history of warfare, Israel and Syria do not have official ties. In the meantime, the Israeli army is dispatching a 150-person search and rescue team to Turkey, including engineers, doctors, and other assistance workers.

  • Germany

Deliveries of emergency generators, tents, and blankets are being prepared by Germany. It also has water treatment equipment ready to set up campers. The THW civil protection agency has promised to send personnel from Germany to Turkey. Late on Monday, the organization International Search and Rescue Germany were getting ready to fly scores of medical professionals and rescue specialists to Turkey.

  • Austria 

Austria has offered to send 84 soldiers from a military disaster relief unit to Turkey.

  • Poland

Poland is sending Turkey 76 firefighters and eight-trained dogs with equipment.

Image Source: TVP World
  • Greece

A team of 21 rescuers, two rescue dogs, a special rescue vehicle, a structural engineer, five physicians, and seismic planning experts are being sent by Greece to Turkey aboard a military cargo jet.

  • Romania 

Romania is sending specialized personnel and material to Turkey on two military aircraft.

  • Croatia 

Croatia is sending 40 personnel and 10 dogs, rescue equipment, and vans to Turkey.

  • Japan

Japan is sending a group of about 75 rescue workers to Turkey.

  • South Korea

A 60-person search and rescue team as well as medical supplies will be sent to Turkey from South Korea. The federal government also claims to be sending an initial $5 million (£4.1 million) in humanitarian aid, and the provincial government of Gyeonggi intends to contribute $1 million (£800,000).

  • Switzerland

22 rescuers and 14 dogs are traveling to Turkey with the Swiss rescue dog organization REDOG. The government also said that it will send 80 searches and rescue personnel, including army disaster experts, to the nation.

  • Czech Republic

The Czech Republic is sending Turkey a team of 68 rescuers, including firefighters, doctors, structural engineers, and experts with sniffer dogs.

  • Serbia 

Serbia is sending 21 rescuers and three liaison officers to Turkey.

  • Montenegro

Montenegro is sending at least 24 firefighters to Turkey.

  • Moldova

Moldova’s president says 55 rescue workers have been sent to Turkey.

  • Lebanon 

In order to assist Turkey’s rescue efforts, Lebanon’s cash-strapped government is deploying soldiers, Red Cross and Civil Defense first responders, and firefighters.

Image Source: Sky News
  • Jordan 

Jordan is sending emergency aid to Syria and Turkey on the orders of King Abdullah II

  • Iran 

An Iranian plane has delivered aid to Damascus airport following the earthquake.

  • Iraq

Iraq’s security forces have been delivering emergency aid to Syria.

  • Egypt

Egypt has pledged urgent humanitarian aid to Turkey.

  • Mexico 

Mexico’s foreign affairs secretary said the country will send equipment and rescue specialists to Turkey.

  • New Zealand 

The Turkish Red Crescent will receive $632,000 (£527,000), and the Syrian Arab Red Crescent will receive $316,000 (£263,000). These funds will be used to distribute supplies including food, tents, and blankets as well as to give medical care and psychological support.

  • China 

China’s Red Cross Society is providing the Turkish Red Crescent and the Syrian Red Crescent with $200,000 (£166,600) each in humanitarian assistance.

These countries have all helped Turkey in one way or another. Hopefully, Turkey recovers fast from this major loss.

Stay tuned to Brandsynario for more news and updates.

Are Man-Made Earthquakes Possible? Here’s What You Need To Know

Are Man-Made Earthquakes Possible? Here's What You Need To Knowv
Image Source: Middle East Eye

Scientists have long known that humans may trigger earthquakes, particularly when we tamper with subterranean faults. The occurrence of human-induced earthquakes that happen during mining and the exploitation of natural resources like potash, coal, crude oil, or natural gas has at least been known to humanity for generations. So, yes man-made earthquakes are possible.

Asphalt road collapsed and cracks in the roadside

A few instances of induced seismicity brought on by deep geothermal projects and gas production have occurred in recent decades. The 6.5-magnitude earthquake that occurred at the Koyna Dam in western India was the greatest incident yet to be unmistakably identified as an artificial earthquake.

Kahramanmaras Earthquake 

In the southeast of Turkey, close to the Syrian border, a very large earthquake occurred. Seismometer data, which measures the amount of ground shaking brought on by earthquake waves, indicate that this event, which occurred early on February 6, registered a magnitude of 7.8 on the moment magnitude scale. Seismic waves were detected by sensors all throughout the world, even as far away as the UK. You can watch them ripple through Europe.

The shaking caused by energy traveling outwards from the source or epicenter has already had terrible consequences for people living nearby. Many buildings have collapsed, at least 2000 to 3000 are thought to have died across the two countries, and there are reports of damage to gas pipelines leading to fires. A second very large earthquake of 7.5 magnitudes also occurred in central Turkey around lunchtime. However, the question remains if these earthquakes are natural or manmade. Many people think that this earthquake may be man-made.

Why The Earthquake May Be Man Made?  

The Monday earthquake was caused by a phenomenon known as strike-slip faulting, in which two pieces of the earth’s crust passed each other horizontally over a fault line.

The earthquake was predicted by a Dutch seismology researcher Frank Hoogerbeets. Many people are curious as to how he predicted the disaster just three days before. Unfortunately, many people did not listen to him and now are facing dire consequences.

HARP Technology

Other videos also show “proof” that earthquakes may be manmade with the help of HARP technology. The High-frequency Active Auroral Research Program, or HAARP, is a scientific endeavor aimed at studying the properties and behavior of the ionosphere. Here are tweets that people who support the HARP theory.

Natural or Man-made? What do you think? Let us know in the comments below.
Stay tuned to Brandsynario for more news and updates.

A Karachi Professor Reveals How He Was Beaten Up In A Red Bus

The driver and conductor of Red Bus Service in Karachi are accused of torturing and humiliating a university professor. Professor Dr. Atif of Daud University’s post-graduate department claims that the driver and conductor of a Red Bus Service mistreated him for giving them an old Rs. 10 bill and complaining that they had no change. The professor posted a video appealing for help from the Sindh government.

Here’s what happened

The man said in a video message that he took a Red Bus from his Clifton home to Daud University and that he gave the conductor five Rs. 10 banknotes as payment. One of the old banknotes was given back by the conductor, who instructed him to exchange it. The conductor threatened to depart him after the professor asked him if he had any spare change or another bill. The conductor and professor then traded insults. The bus conductor and driver are accused of torturing the passenger after the verbal altercation. According to Dr. Atif Jameel, he filed a complaint with the Darakhshan police station under the category of threats to one’s life.

Incidents like this make the citizens of Karachi wonder if they’re safe in their own city at all.

Stay tuned to Brandsynario for more news and updates!

Here’s The Artist Line-up For PSL 8 Anthem

Image Source: Shethepeople

The much-anticipated Pakistan Super League (PSL) 8 anthem’s musical lineup has reportedly been made public. Three incredibly brilliant singers—Asim Azhar, Shae Gill, and Faris Shafi—will perform the anthem, and Abdullah Siddiqui will provide the music. With the tournament beginning in just over a week, the PSL 8 anthem will soon be made public. Ali Sethi was reportedly originally scheduled to perform the anthem, but once his father, Najam Sethi, became the head of the Pakistan Cricket Board (PCB), he was dropped from the project.

Shae Gill gained notoriety last year after making her Coke Studio debut in season 14. She co-wrote Pasoori with Ali Sethi, which became one of the most well-known songs in the nation and had a strong international performance.

Arif Lohar, Ali Azmat, and Haroon collaborated with Asim Azhar on the PSL 6 anthem, Tayyar Ho. The PSL anthem will include the other two performers for the first time. Abdullah Siddiqui will be producing the PSL anthem’s music for the second time in a row. Aagay Dekh, the acclaimed PSL 7 anthem, was produced by Abdullah Siddiqui.

Image Source: Soundcloud

One of the most well-known rappers in current Desi hip-hop is Faris Shafi. He also appeared twice in Coke Studio’s 14th season, once with his sister Meesha Shafi in the song “Muaziz Saarif” and once with Karakoram and Talha Anjum in the song “Yeh Dunya.” He is also very popular for his hit song “Introduction”. 

The PSL management has not yet disclosed the exact release date for the national anthem.

Stay tuned to Brandsynario for more news and updates!

OPPO Promises A Smarter Future Ahead With Its Innovation Led Technology

OPPO pioneers a smart future by developing its technologies around the nascent idea of digitization. To do this, OPPO displayed its cutting-edge future technologies at the Future Fest Tech Expo in Lahore. Over 50,000 enthusiastic attendees flocked to the OPPO exhibit, eager to get a personal look at the newest technological trends.

In response to the rising demand for high-efficiency charging options in the age of 5G intelligent connection, OPPO demonstrated its 240W SUPERVOOC Flash Charge prototype, which is safe, low-voltage, and high-power and can charge a smartphone in less than 10 minutes. The 5G CPE T1 device was additionally demonstrated. It enables users to connect all of their devices to the Ultra-Fast 5G Network, enabling them to multitask across many devices at once for a really fast 5G experience.

With a thin and light hand feel, an almost undetectable crease, and sector-leading performance, OPPO’s consumer-centric vision has further pushed the limits of the foldable smartphone experience. Content producers can produce content with more convenience and less equipment by utilising the distinct form factors. The ratio, thickness, or visibility of the crease need not be compromised in order to produce a smooth viewing experience. The Find N2 eliminates all problems so that customers may have the best folding experience, from novelty to need.

With the increasing desire for technological trends, the brand continues to empower consumers and content creators by introducing technology like its self-designed imaging NPU, the Marisilicon X. With features like 4K AI Night Video, best-in-class power efficiency, 20 bit ultra-high dynamic range, real-time RAW processing, Enhanced RGBW Pro Mode, and more, this NPU, which is currently available in the Flagship Series OPPO Find N2 and The Find X5 Pro, can enable game-changing camera experiences. By executing an astounding 18 trillion operations per second, this technology enables 4K Ultra Night Video with live preview for the first time on an Android smartphone, allowing you to capture your nighttime memories in sharp detail.

Many content producers, including Ukhano and Khaqan Shahnawaz as well as other tech KOLs, stopped by and witnessed the ground-breaking advancements at the OPPO booth. The guests praised this project as a wonderful chance for young people and IT aficionados to see the newest trends in the industry. In addition to smart learning, smart entertainment, smart health, and smart productivity, OPPO reiterates its dedication to a smart future.

A spokesman from OPPO commented on the occasion, saying, “We feel that the only path forward is to keep inventing and pushing the envelope. As part of our brand promise, “Inspiration Ahead,” OPPO will keep bringing people cutting-edge products and technologies that will help them live smarter lives with access to tech for everyone.

Stay tuned to Brandsynario for the latest news and updates.

Youtube Users Of All Ages May Experience A Safer Internet In These 4 Ways

Today in Karachi, February 7, 2023, there is no denying that our lives are becoming more and more reliant on the time we spend online, from how we stay in touch with loved ones to where we learn and find enjoyment. Because a lot of that occurs right here on YouTube, it is our mission to invest in the tools, features, and solutions that will make the online activity safer for users of all ages.

Here is the most recent YouTube management advice in honor of Safer Internet Day, covering anything from controls and family-friendly resources to mindfulness modifications and data privacy measures.

1. Use digital well-being tools to help you be more careful of how you spend your online time. 

We’ve launched a number of tools over the past several years to help you manage your time on YouTube, such as sleep reminders, time viewed counters, and controls to customize autoplay settings since we’re all striving to be more mindful of how we spend our time online. A good reminder to check your settings and make sure they still work for you is Safer Internet Day.

2. Regularly review and manage your data. 

Regularly reviewing your YouTube data provides you more control over your viewing experience and contributes to privacy protection. Through the “Your Data in YouTube” tab, YouTube makes it simple for you to view your data. An overview of your content and activity data may be found there, along with settings and controls for managing your data and details on how it’s used to enhance your YouTube experience.

You can check your watch and search histories to help YouTube and other Google services provide you with more relevant recommendations. You can also peruse or remove your YouTube activity, including comments you’ve made on videos and channels you’ve subscribed to.

3. Extend child and adolescent protections by logging into YouTube Kids and YouTube on compatible devices. 

Every family has a unique connection with media and technology. We provide options for parents and other carers to help them choose what is best for their children, and we are also investing in new strategies to make these experiences better. A fast tip to make YouTube operate better for families is to sign in to YouTube Kids and YouTube on compatible devices. This is why:

• YouTube Kids allows logged-in parents the power to tailor the experience to their young children’s unique requirements. They may create a profile with unique settings for each child, restrict or approve particular channels and videos, and even choose to share YouTube material with their kids directly through YouTube Kids.

• Families with tweens who own their own smartphones or who desire their own accounts might benefit from our supervised YouTube experience. The support for these supervised accounts has been expanded over the past year to allow tweens to log in on gaming consoles, smart TVs, the YouTube Music app, and other devices. This enables us to honor a parent’s selection of content settings across all home devices that their tween uses to consume content.

4. Use our dedicated YouTube Kids playlist to engage with kids and learn about online safety. 

The safety and long-term success of today’s children depend on continual education because they will utilize technology for the rest of their lives. You may see the “Build a Safer Internet” playlist when you open the YouTube Kids app because we just published it today. The playlist will include songs that promote the appropriate, healthy, and safe use of technology by families. These movies are designed to assist parents and their families in navigating the digital world. They include kid-friendly online safety guidelines, songs, and tools to talk about responsible screen use.

 

Saboor Aly’s Sizzling Pictures Are Setting Feeds On Fire

Saboor Aly is setting the internet on fire with her vegas vacation looks and we can’t get enough of her. The actress showcased her sizzling look by wearing a bright blue dress and carrying a sparkly bag. The picturesque views were enough to add extra oomph to the whole look and it seems like Saboor is having way too much fun.

Saboor Aly in Vegas

In case you have missed her pictures take a look at them below.

Read More: Nabiha Ayub Talks About How She Was Emotionally Abused By Her

Saboor Aly seems to be having the time of her life in Vegas as the actress shared a snippet on her social media. Channeling that gorgeous aura of hers she looks fierce, bold, and everything in between.

If you have been missing Saboor on screen the actress is back with yet another stellar performance in the highly anticipated drama featuring Saba Qamar and Muneeb Butt. Saboor also took to her Instagram to share the details about her character ahead of the release of episode one.

Portraying the role of a social media influencer, Saboor is a small-town girl with her head in her books. However, one small event leads her to become a social media star and now she has to navigate her life through it.

Read More: Netizens Question Saba Faisal As She Dances At Son’s Dholki

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Samsung Drops Its Latest Impressive Galaxy S23 Ad

Source:OLXBlog

During its Unpacked event in February, Samsung unveiled the new Galaxy S23 series. Along with a redesigned Galaxy Book, the series—which comes in regular, Plus, and Ultra versions—was announced. Here, you can get a comparison of the latest phones.

A fresh wave of Galaxy S phones will probably be released shortly as well because Samsung’s next Unpacked event is almost here. The Galaxy S23, Galaxy S23 Plus, and the highest-spec Galaxy S23 Ultra will almost probably be on display during the event, which is scheduled to begin at 10 a.m. PT (1 p.m. ET) on Wednesday. If rumors are to be believed, that is.

We may anticipate seeing a base model along with Plus and Ultra variations once more if Samsung continues the trend it has followed for the previous three generations.

The latest S23 Ultra Introduction film

To further spike our interest, Samsung has also released an impressive ad film for the Samsung S23 Ultra, making sure to inform its audience about some powerful addition in its latest series of the “S” generation including a vision booster that enhances the film experience. Along with that, the ad shows the slick smart shape of the S23 which was already expected but the main twist came when the advertisement mentioned how recycled ocean plastic, and glass were used in the making of Samsung’s latest phone. This was an unexpected an unique marketing strategy to include environmental factors as well. In addition to that the ad highlights the S23 Ultra’s capability to capture clear astro-photos with the raw technology.

https://www.facebook.com/SamsungPakistan/videos/1869591243376613/

The ad is missing details of the exact launch date but The Samsung website now offers pre-orders for all three devices; shipping and third-party merchants will begin selling the devices on February 17, 2023.

What specs do we expect?

The Galaxy S22 Series and the Galaxy S23 Series have a few distinguishing characteristics. First off, the Galaxy S23 Ultra has a 200-megapixel camera for the first time on a Samsung phone, along with Super Quad Pixel for improved focusing. Comparing this to the Galaxy S22 Ultra, whose top sensor had a resolution of 108 mega-pixels is a tremendous improvement.

With a wider range of view (from 57 to 80 degrees) and larger pixel sizes for improved overall quality, it will be able to capture in 8K at 30 frames per second. This 200MP sensor merges 16 pixels into 1 to optimize lighting in photographs, and better camera AI maintains a consistent aesthetic in all of your pictures.

The Samsung Galaxy S23 Camera Might Disappoint You
Source: BlogPakistan

Users who want to capture immersive and accurate audio for a project or soundtrack may also record 360-degree audio by pairing the Galaxy S23 Series with the Galaxy Buds 2 Pro.

The S23 Ultra boasts a 5000mAh battery, demonstrating how Samsung has improved the batteries on its most recent smartphones. While the base S23 model utilizes a 3900mAh battery, the S23 Plus has a 4700mAh battery, which is 200mAh more than the preceding S22 Plus and S22 base versions.

Stay tuned to Brandsynario for the latest news and updates.

Google Announces ChatGPT Rival – Here Are The Details

Image Source: Reuters

Before being made available to the general public in the upcoming weeks, Bard will be used by a handful of testers, the company stated. Bard is based on Google’s huge language model Lamda, which one programmer said had replies that were so similar to humans’ that he thought it may even be sentient.

Google's Bard AI: 5 Points On ChatGPT's Rival
Source: NOtv

The IT behemoth also unveiled new AI search engine tools. AI chatbots are made to search information and respond to queries. The most well-known example is ChatGPT. They utilise the internet as a vast repository of knowledge, but there are worries that it may also contain offensive content and misinformation.

Google’s pitch for bard

Google CEO Sundar Pichai stated in a blog post that Bard “seeks to integrate the richness of the world’s information with the strength, intelligence, and creativity of our massive language models.” Although Mr. Pichai emphasized that he intended Google’s AI services to be “bold and responsible,” he did not go into detail about how Bard would be stopped from distributing offensive or dangerous content.

According to him, the platform would initially run on a “lightweight” variation of Lamda that consumes less power and allows for simultaneous usage by more users.

Will Microsoft also play the AI game?

Following widespread rumors that Microsoft will soon integrate the AI chat-bot ChatGPT into its search engine Bing as a result of a multi-billion dollar investment in the company that developed it, OpenAI, Google’s statement comes as a response. Based on data from the internet as it existed in 2021, ChatGPT may respond to queries and fulfill requests in text form. It can produce student essays, news stories, music, speeches, and commercial material. Although it now costs the company a few cents each time someone uses it, it is currently free for users. OpenAI has disclosed a paid tier to go along with free access.

How Would Microsoft Integrate ChatGPT into Its Products?
Source:: Analytic Insight

But experts agree that chat-bots’ ultimate goal is to replace pages of online links with a single, conclusive response in internet searches. According to Sundar Pichai, consumers are now utilizing Google search to pose increasingly complex queries.

For instance, a question about the piano that was frequently asked in the past could have been how many keys it has now is more likely to be if it is harder to learn than the guitar, a question that cannot be answered with certainty right away.

He concluded that AI can be useful in these situations by synthesizing knowledge for topics for which there is no one correct response. Soon, AI-powered Search capabilities will be available that condense complicated data and a variety of viewpoints into simple formats, allowing you to rapidly grasp the larger picture and get more knowledge from the web.

Stay tuned to Brandsynario for the latest news and updates.

Bio-Engineers Working On Game-Changing Method To Grow Skin

Scientists from Columbia University have devised a plan to solve the problems faced in tissue grafting. According to the latest research done by engineers, they have now found a way to grow skin in a 3D structured pattern that will allow the victims to wear the skin seamlessly like a glove.

3D Engineered Skin 

The skin graft is prepared by using a 3D scan of the target structure such as a human hand. Followed by creating a series of hollow, permeable models with the help of computer-aided designs and 3D printing. The outer surface of the model is then seeded with skin fibroblasts, which generate the skin’s connective tissue, and collagen (a structural protein). Finally, the outside of the mold is coated with a mixture of keratinocytes (cells that comprise most of the outer skin layer, or epidermis) and the inside is perfused with growth media, which support and nourish the developing graft.

According to Hasan Erbil Abaci, Ph.D., assistant professor of dermatology at Columbia University Vagelos College of Physicians and Surgeons. “Three-dimensional skin constructs that can be transplanted as ‘biological clothing’ would have many advantages. They would dramatically minimize the need for suturing, reduce the length of surgeries, and improve aesthetic outcomes.”

Skin
Image source: metrouk

3D Hand Scaffolding 

“As a bioengineer, it’s always bothered me that the skin’s geometry was overlooked and grafts have been made with open boundaries or edges. We know from bioengineering other organs that geometry is an important factor that affects function.” 

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“We hypothesized that a 3D fully enclosed shape would more closely mimic our natural skin and be stronger mechanically. That’s what we found. Simply remaining faithful to the continuous geometry of human skin significantly improves the composition, structure, and strength of the graft.” He added.

Image Source: Goodnews Network

For future development, Abaci mentions the development of custom-made grafts using the patient’s cells. Such grafts can be made by using only a 4X4 mm skin sample. This will allow enough cells which can be cultured and multiplied to create enough skin to cover a human hand.

Read More: Are Cough Syrups Causing Children To Die? WHO Investigates

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Hira Mani And Others Get Attacked & Harrassed By A Mob During A Shoot

Recently, with street crime at its peak, no one is safe from robbers and violent mobs. Quite literally. It has been a misconception amongst the public that only the lower class or the middle class is the target of such robbers and theft gangs. However, the incident that took place yesterday with a group of Pakistani celebrities is clearing the misconception. A mob assaulted Nabeel Qureshi, Hira Mani, Gul-e-Rana, and others on Monday while they were in Karachi filming for a new movie. Below is the whole story.

On his social media accounts, Qureshi detailed the terrible incident and claimed that the mob had harassed the cast and crew, stolen mobile phones, and taken other items of equipment. The director of “The Load Wedding” stated in a series of tweets that the attackers were “armed with weapons.” The event happened in the port city’s PIB Colony neighborhood.

 

Nabeel urged officials to take harsh measures against the offenders in order to set an example of the occurrence and guarantee the future safety of the Pakistani artistic community. Mahira Khan, a beloved actress in Pakistan, responded by saying: “This is beyond belief! Who is accountable? Who will be held responsible?” 

Many celebrities and the general public, of course, have shown solidarity for the celebrities and especially the crew members who try to save the actors while putting their own lives at stake. Hira Mani also thanked them and wished them well on her Instagram story.

Is this lack of security and safety a national-level problem now? What do you think? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

“Breakups don’t always hurt” Sana Fakhar Talks About Her Divorce

Nadir Ali invited Sana Fakhar to his podcast interview. Sana, who is known for her notable work in the Pakistani movie industry is one actress who is far from controversy and media scandals. Recently, the news about Sana’s divorce caught fire on social media after she took to her Instagram to share the news about separating from her husband of 12 years.

As Nadir sat down with her for an interview he initiated the conversation regarding her separation from her husband. He then processed to ask the reason behind her divorce and what happened to her kids in the meantime.

In response to the question, Sana cleared the air regarding the status she posted on social media saying that it can give the audience more clarity. She added.

“Sometimes, a person has to break the relationship, otherwise a lot of things can break down in the process and then you have to live with the irreversible damage. Hence, it is very important to separate certain things.” 

Take a detailed look at the actresses’ interviews down below.

Read More: What’s Love Got To Do With It: Indian Director Reveals Why He Chose Sajal Aly

“Everyone has a different destiny. We all belong to Allah and he never wants to separate two individuals who are good together. Separation isn’t a matter of good or bad. It’s just how a person tends to change over time.” She added.

While talking about being in the public eye, Sana mentioned that people want to know about our lives sometimes because they are curious and other times they want entertainment content.

“My divorce isn’t a part of entertainment hence, I can’t share much about it. People know the relevant details and that is enough. I had to save certain things so I had to break something as well.” She added.

Read More: Hazim Bangwar – Supermodel Influencer Or New Assistant Commissioner North Nazimabad?

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Zindigi By JS Bank Becomes One Of The Top 5 Most Downloaded Apps In Pakistan

According to the “State of Apps Pakistan 2022” Research Insights report by Data Darbar, Zindigi, powered by JS Bank, has successfully occupied a prominent position as one of Pakistan’s 5 topmost downloaded apps in the financial category as of February 5, 2023, in Islamabad, Pakistan. Pakistan is the fastest-growing app market among regional rivals thanks to its citizens’ 3.52 billion app downloads in the past year, a 35.4 percent increase over the year before.

Zindigi

The goal of Zindigi, a cutting-edge digital banking service, is to simplify life for its consumers. It is the first digital banking company to devotedly service the unmet demands of Gen Z and Millennials by offering distinctive financial experiences, thereby meeting the needs of the nation’s expanding youth bulge.

Zindigi, a startup that has been for less than a year, has become a market leader by offering everyday payment functionality coupled with novel real financial use cases, including mutual fund investments and in-app stock trading. Millions of users joined Zindigi and praised its unrivaled digital experience after the banking app delivered Pakistan’s first personalized digital experience.

By boosting a relatively stagnant market by 4% in only one year, Zindigi has been able to quickly transform the wealth management sector (Mutual funds & Stock trading) in Pakistan.

“We are happy to have achieved such huge success in such a short period of time,” stated Noman Azhar, Chief Officer of Zindigi. We are honored to have set industry trends and look forward to consistently developing and offering the best financial solutions to our clients.

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Things To Know Before Buying An Electric Car In Pakistan

Things To Know Before Buying An Electric Car In Pakistan

Electric vehicles (EVs) are no longer a novel concept; instead of gasoline and diesel-powered vehicles, many individuals now opt to purchase EVs. You may now select from a variety of solutions that are accessible on the market.

Get to know what really is an electric car

An automobile that runs on electricity is essentially automated and has an electric motor. A car without a diesel or gasoline engine is referred to as a totally electric vehicle. An electric car accelerates similarly to an automatic vehicle when it is in “drive” mode. Vehicles without gears include electric and hybrid.

By pressing the accelerator, energy is transferred from the battery to the electric motor. When the motor is running, the drive shafts cause the wheels to rotate. The engine transforms into an alternator and begins to generate power as the vehicle begins to slow down as it stops. The battery receives this energy and puts it to use once more.

NUR-E 75, Pakistan's first electric car prototype, unveiled
Source: The International

Weigh the costs and benefits of owning one in Pakistan

If you are an environment-compassionate individual, this choice may be easy since compared to conventional automobiles, electric cars produce less air pollution and less greenhouse gas emissions. The degree of environmental friendliness depends on the kind of vehicle and the source of the power. When fueled by the cleanest electrical grids, battery EV emissions are equivalent to those of a vehicle that achieves over 100 miles per gallon. When done solely using renewable energy sources like solar or wind power, an EV’s operation, and charging may be nearly emission-free.

Due to the reduced cost of refilling EVs, the overall cost of ownership of an EV may be less than that of a gasoline-powered car.

Get to know the different types of electric cars.

Battery-powered automobiles (BEV)

These are battery-powered only. The battery is charged by plugging in a source, whether at home, work, or at electric charging stations. These automobiles don’t have engines; instead, batteries power the vehicle and are replenished by outside sources. One such example is the Tesla Model S.

Electric hybrid vehicles (HEV)

These electric vehicles are powered by two separate sources. An engine serves as both the car’s power source and battery charger. The most common hybrid electric vehicle makes in Pakistan are those listed above.

Educate yourself about the components of the EV

Electric cars have 90% fewer moving parts than vehicles powered by internal combustion engines since they don’t need an engine (ICE). Any electrical vehicle needs the following components in order to operate.

Transmission

Why do electric cars require a gearbox if they don’t have gears? It isn’t a “true” transmission because EVs don’t need one to control their power supply. Power is given instantaneously, thus it works at all rpm ranges. The gears seen in electric vehicles are essentially a driving mode selection that was included to meet regulatory requirements.

Electric engine

Electric motors power the wheels of electric cars. Before sending the battery charge to electrical motors, a power control device controls it. These are quite powerful and have great torque and power levels. A single, medium-sized electric motor connected to the wheels or axles may provide more power than a 1500–2000 cc turbocharged internal combustion engine.

Pakistan Auto Policy 2021-26: Sales tax slashed on local electric vehicles
Source: The international

Most importantly read the EV policy in Pakistan

The federal cabinet, presided over the former Prime Minister Imran Khan, gave its blessing to the national electric vehicles (EV) policy. This program’s major goal is to have at least 30% of the cars, motorcycles, and other vehicles on American roadways powered by electricity by 2030.

Former Federal Minister for Climate Change Malik Amin Aslam and former Special Assistant to the PM on Information Dr. Firdous Ashiq Awan joined Imran Khan to preside over the joint news conference. The major goal of the news conference was to talk about the rising environmental risks in Pakistan. Mr. Malik told the audience that the government is working hard to quickly put the National EV Policy into effect.

Stay tunend to Brandsynario for the latest news and updates.