Salaam Takaful Extends Parametric Based Crop Takaful Coverage

-

Apr 7, 2022

Nike has been responsible for some of the most memorable ads of the last century, across everything from print to video. But even the most advertising-savvy brands can get it wrong sometimes. To prove that marketing teams shouldn’t always live by the ‘just do it’ mantra, here’s a rare blunder from the company.

Nike’s Latest Tweet

In a series of events, Nike published a couple of tweets as part of a marketing campaign for retiring basketball coach Mike Krzyzewski that left social media users confused.

The first was a tweet by Nike Basketball’s verified account that says “You can’t spell championship without K.”

You can’t spell coach without K. #CoachK pic.twitter.com/Gd8dJSCMVN

— Nike (@Nike) April 3, 2022

A second was a video ad tweeted by Nike that showed a string of words: “honor, respect, brotherhood, gold, Cameron, crazies, Durham, family,” which it says “you can’t spell without K.”

Retiring coach Mike Krzyzewski’s career ended after Duke lost to North Carolina in the Final Four of NCAA’s “March Madness.”

According to former sportswriter Jeff Bartl, Nike’s marketing team had about 9 months to plan a Coach K retirement campaign, and it landed on, “Let’s do like a bunch of words without a K and be like, ya need a K to spell ’em and stuff. Get it?!”

Twitter Reacts To Nike

Unsurprisingly, the ad is getting roasted online. The execution was off, though, and it opened the door for plenty of jokes on social media.

“Someone isn’t going to win the spelling bee any time soon,” one user comments on Instagram,

“This is unironically ironically funny”. another wrote.

pic.twitter.com/cGtpQMuRKe

— Pete Mackin (@PeteMackin8) April 3, 2022

You can literally spell all those words without K

— CeSquared (@CeSquaredd) April 3, 2022

You had all this time for this ad and couldn’t actually get one with you can’t spell DuKe without K? 😂

— Jaron Miller (@J_RON_24) April 3, 2022

Reporter Daniel Friedman added: “Literally none of these words have the letter K. The most hilarious part about this is that the word ‘basketball’ was just sitting there for the taking (and has a K). Still Nike decided to go with literally any other word (that didn’t have a K).”

Stay tuned to Brandsynario for the latest news and updates.

10 Alternative Drinks For Your Iftar Table This Ramadan

By

Sara Noor

-

Apr 7, 2022

date — Image Source: ahlanwasahlan.co.uk/

The month of Ramzan has arrived and no iftar feast is complete without the chilled red sharbat – the favorite beverage for most consumers during this month, in Pakistan and around the world. However, if you’d like a change in taste, we are sharing below a list of (non-red) sharbat alternatives for you to try out and which, we believe are equally refreshing, revitalizing, and thirst-quenching!

Jam-e-Shireen

For a break from the red syrup, Jam-e-Shireen has introduced alternatives such as Illaicheen, Bazoori, and Sandaleen. There is even a sugar-free option for diet-conscious and diabetic people allowing them the option of consuming liquids guilt-free.

Tang

Offered in a variety of flavors, this tangy drink is sure to refresh your mind, once it hits the spot. With just a spoonful to add in water, Tang is economical to make its mark and be on your table. The zesty and sweet taste is bound to give a cool refreshing feeling.

Limopani

A popular drink since ages, Limopani is a perfect beverage for fulfilling your lemonade cravings in Ramzan. Just add a pinch of black salt and some sliced-up lemons for a wholesome experience.

Date Milkshake

Dates are a staple food item during the month of Ramadan. Consuming dates has not only a spiritual significance for Muslims (since Prophet Muhammad (PBUH) used to break his fast with ripe dates), but also various health benefits; they are rich in copper, selenium and magnesium. It also contains Vitamin K which plays a role in bone metabolism and regulates blood calcium levels.

In 2015, Olpers introduced a limited-edition date milkshake which we hope Olpers can re-introduce/continue with this nutritious product.

Coconut water

Coconut water aids in hydration while containing a lot of nutrients, and soothes the mind and body. It is low in calories which is a perfect alternative to red sharbat for diet-conscious people. Coconut water also eliminates toxins from the body and breaks down kidney stones. After a week-long consumption of coconut water, you will find yourself feeling healthier and more energetic.

Vimto

For fans who love berry-flavored drinks, Vimto has the perfect sugar content that helps in feeling vitalized and relieved, and offers an instant energy boost.

Rooh Afza milkshake

Rooh Afza is not just limited to water, but it can also be a new flavor for a milkshake. To keep blood pressure in control, the addition of tukh Malanga (basil seeds) can improve the drink, contributing to a cooling effect.

Pakola

Pakola is a favorite and popular choice amongst consumers. The green flavored syrup can be paired with the addition of milk, to form Doodh soda, which is an effective thirst buster. It is sure to relieve exhaustion after a long day of fasting.

Moreover, Pakola also offers milk drinks in flavors like Rose and Zafran. If not enough, and still craving for something more unique, Pakola has Lime, Pomegranate and Lychee flavored soft drinks.

Fruit Juices

The use of fresh seasonal fruits can be incorporated as a choice of refreshment. However, a lot of brands offer fruit juices such as Nestle, Pakistan’s favorite brand, Fruitien, Shezan, Tropicana, and Slice. For a taste of something new, Nestle has recently introduced a new sparkling fruit drink in Peach and Lime.

Squash

Shezan and Mitchells offer a variety of options in flavors to choose from, which fulfills any seasonal fruit cravings and has a cooling effect once the first sip hits your throat.

These are some of the drink options that can be offered in Ramadan, however, each individual may have different choices when it comes to preferences. However, the above-mentioned are bound to fulfill the need for hydration and nourishment.

Here’s Why Toyota Has Joined Hands With Tesla To Create Self-Driving Cars

By

-

Apr 7, 2022

toyota tesla self-driving cars — Image Source: Yahoo

Toyota is a renowned household name when it comes to automobiles and we already know Tesla is for the ultra-rich only. So how can they both possibly come together? The answer to that lies in a common goal: to create self-driving cars with a cheaper price tag. Here’s the latest on this partnership:

How Are The Cars Being Developed?

Toyota reported that it is attempting to use low-cost cameras to collect data for self-driving cars. The cameras will aid the automobile in effectively training its self-driving system. This cheap camera is being considered a “breakthrough” because it might just bring these cars into the mainstream.

Until now, the problem was gathering diverse driving data using a massive fleet of cars. It is critical to do so to develop a self-driving car system however, that is extremely costly. Moreover, it is not scalable to test autonomous vehicles with expensive sensors.

It is reported that Tesla has been betting on cameras to collect data from over 1 million vehicles on the road as research. On the other hand, Alphabet’s Waymo and other self-driving car firms have chosen to add expensive sensors like lidars to their self-driving cars.

The Advantage of The Partnership

Toyota added that this collaboration intends to show a lot. It is trying to show that the advantage of Toyota and a large automaker coming together is huge. There is a huge database coming together but with a much smaller cost. They are using cameras that are 90% cheaper than the sensors used before. They can also be easily installed on all cars.

The Changes This Is Creating

Collecting data through these low-cost cameras is believed to be improving the system’s performance. The difference in the system when the system was trained exclusively on high-cost sensor data and now is believed to be extremely small.

However, Toyota is still going to use multiple sensors such as lidars and radars for robotaxis and other autonomous vehicles to be used on the road. This is how the two are bringing their strengths to the table for the betterment of the automobile industry.

Stay tuned to Brandsynario for the latest news and updates.

KitKat’s Latest Limited Edition Flavor Will Make You Drool

By

-

Apr 7, 2022

kit kat limited edition flavour — Image Source: People

KitKat is almost everyone’s favorite chocolate. Be it the white version or the regular chocolate one, chocolate has captured many people’s hearts. It also is the ultimate gift to your loved ones! As if that wasn’t enough, the chocolate has come up with an amazing limited edition flavor that is seriously enticing. Keep reading to find out what KitKat is going to become!

The Latest News

The Hershey Co, the brand behind KitKat, is all set to release a blueberry muffin-flavored KitKat bar this spring. This limited-edition flavor will feature the classic KitKat wafers at the center of a blueberry muffin-flavored exterior. Enticed already? It will also include graham cookie pieces folded in.

This chocolate is going to be available until supplies last. If you’re wondering about where you can get them, here’s the information! They can be purchased online or at retailers nationwide in the standard 1.5-oz KitKat bar size, 3-oz king bar size and 0.49-oz snack bar size.

They will only be available in the US for now.

What Does KitKat Have To Say?

KitKat’s team is more than proud of coming up with this product. They added that their product creators have an intense passion for deciding which flavor KitKat should take on next. They are also dedicated to ensuring that it is delivered well for their fans. The brand manager of KitKat said that “KitKat Blueberry Muffin has already become one of our favorites. It has all the taste of a freshly baked blueberry muffin, but no baking required.”

Looking for a hearty breakfast? Simply get the blueberry-muffin KitKat. This latest limited edition release is going to be together with other KitKat launches too. There are KitKat Duos and KitKat Thins coming out. In short, KitKat is going to become the ultimate snacking option very soon!

New Limited Edition Flavours

It appears bringing limited-edition flavors for loved products is becoming the norm. Just recently, Coke brought out a ‘pixel’ flavored drink and the flavor has everyone confused. Similarly, KitKat’s blueberry muffin flavor may not be everyone’s cup of tea. However, don’t knock it till you try it!

Stay tuned to Brandsynario for the latest news and updates.

Google Your Ramadan Friend: Helping You Have A More Meaningful Time This Holy Month

By

-

Apr 6, 2022

Google Your Ramadan Friend: Helping You Have A More Meaningful Time This Holy Month — Image Source: Think Marketing Magazine

Karachi, April 06, 2022 – Ramadan is an important time to strengthen relationships and become a better person. Ramadan activities such as fasting, sehri, iftar, and preparations for Eid fill this holy month. With many features across various products, Google is here to help people focus on Ramadan, stay connected, and have meaningful time with their families no matter where they are.

Your Fasting Friend

Changing routines is a challenge itself and this year, not only will you be fasting for a whole month but you would also be required to stay active amid the new normal. If you search for the words “Ramadan” or “Ramadan 2022” on Google Search, information regarding the start date of Ramadan, Ramadan greetings, prayer times, and various other information will pop up to help you in planning activities during the month of Ramadan and for Eid-ul-Fitr.

Not only this, but business owners can also use Business Hours on Google Maps to keep their business information on Google accurately and up to date, particularly for Imsak and Iftar timings.

Your Iftar Friend

During Ramadan, breaking your fast is something you look forward to and that is the time you want to spend with your family or closest relatives. The joy of breaking the fast together can be felt from home or wherever you are. For example, if you want to make cooking a shared activity, you can find various recipes from all over the world on Google Search. However, if all else fails, you can always look up “delivery restaurants near me” on Google Search and Maps.

When it’s Iftar time, Qibla Finder will help you locate a fixed direction of the Ka’bah.

Your Ramadan Gathering Friend

To help more Pakistani families engage in more activities while waiting for Iftar, Google Arts & Culture has launched an Art Coloring Book — Ramadan and Eid Edition which allows everyone to learn and color their favorite artwork directly on the website or application.

Google Play also provides various recommended applications, entertaining games, and special promos on Editor’s Choice tab to accompany you in this holy month. Be sure to check out Google Play Points to receive up to 5x points during special points events that you can redeem on any application of your choice.

Your Eid Friend

What is special towards the end of Ramadan are the Eid preparations we all look forward to – From deciding what to wear and what to bring on the day of Eid – just point the lens or scan with Google Lens via the ‘Shopping’ feature.

Eid-ul-Fitr is an occasion when all family members and relatives get together. With various Google Duo features such as special filters for Ramadan, Group Calls, Video Messages, Data Saving Mode, and Duo on Web – it is hoped that it can help strengthen ties of friendship, kick-start Eid moments from home, while adhering to the health guidelines.

The latest information about Google products will continue to be carried out to support users in Pakistan to get the most out of their daily lives. To learn more about tips and the latest developments from Google products that can be used during Ramadan, follow Google Pakistan on social media.

Happy Ramadan!

Are Shahroz & Sadaf Expecting Their First Child?

By

-

Apr 6, 2022

Are Shahroz & Sadaf Expecting Their First Child? — Image Source: Instagram

Sadaf Kanwal and Shahroz Sabzwari appeared at a game show last night, and the couple has got the internet talking.

Is Sadaf Kanwal Expecting?

Is Sadaf Kanwal expecting? The question is on everyone’s mind after her appearance on a TV show last night. As soon as Sadaf appeared on the screen, the small clues gave away the untold story. As the host introduced Sadaf, she came walking inside the arena quite carefully as Shahroz shouted ‘Aram sey’. Sadaf’s gestures, her body language, and the way she kept adjusting her outfit made it quite apparent that the model was trying to hide something.

If you haven’t watched the video yet, take a look at it below

View this post on Instagram

A post shared by VeryFilmi (@veryfilmi)

The Clues From Her Outfit

Sadaf Kanwal’s entire outfit was a dead giveaway. The model was wearing a pair of flats. However, her outfit took the spotlight, which she picked from her own label, “Sadaf Kanwal Designs”. The monotoned brown dress paired with the same coloured organza dupatta did a pretty good job at hiding her alleged baby bump. At some points, it was pretty obvious that the model was uncomfortable, which made her adjust her outfit frequently.

Take a look at some of the pictures.

View this post on Instagram

A post shared by Irfanistan (@irfanistan)

View this post on Instagram

A post shared by Abeera Mir (@fashiontalkbyabeera)

We aren’t sure if Sadaf has changed her outlook from the get-go or whether she actually is expecting, but we are sure that Sadaf Kanwal has had quite a transformation after getting married to the Shahroz.

What are your thoughts on the entire situation? Let us know in the comments below. Till then, we will wait for the official announcement from the couple themselves.

Stay tuned to Brandsynario for the latest news and updates.

Ab Chun Hi Liya Hai Tou Sharmana Kaisa…

By

-

Apr 6, 2022

Telenor Pakistan, this January, launched their campaign ‘More Se Zyada Faida’, with a fun, quirky, animation-based communication, featuring actor/influencer Saheefa Jabbar and her chirpy and witty parrot ‘Mithu’ – the star of the TVC.

Built upon the element of ‘a pleasant surprise and deliverance’, along with the minglish wordplay, the brand has conveyed its offerings to create value beyond expectations for its customers.

The story focuses on an ordinary-looking parrot Jabbar chooses to buy because she is low on cash and cannot afford to buy the bigger, better-looking one she really wants. However, as the story unravels, her purchase results in a pleasant surprise as the ‘ordinary’ parrot she has just bought turns out to be an extraordinary ‘talking parrot’ – equally extraordinary is the expression on Jabbar’s face once she hears it talking “Ab Chun Hi Liya Hai Tou Sharmana Kaisa… Houn Nahi Main Koi Aesa Wesa.”

Commenting on the communication, Umair Mohsin, Chief Marketing Officer, Telenor Pakistan, says, “More Se Zyada Faida reflects as an apt translation of our brand promise, where we delight consumers by providing MORE than they expect.”

He says, “For Telenor Pakistan, the customers remain the focal-point and the company is continuously striving to be the value add-on in the lives of over 49 million Pakistanis.” Hence, they wanted to offer value that not only builds on the brand but also strategically increases brand consideration preference; resulting in higher brand love and equity. “We also intended to communicate the concept of value that Telenor offers through its services, emerging as a trusted everyday partner,” he says.

Since customers are at the heart of what Telenor does, Mohsin says the brand understands that competition may not only be based on price in every instance, hence, it is important to look for ways to create true value. For this, the brand conducted rigorous, comprehensive behavioral studies before the campaign that entailed scrutinizing customers’ consumption and purchase patterns as well as defining their usage and preference, according to which they could provide offers that are best suited to them.

“What is more pleasant than surprisingly getting a talking parrot, which you weren’t willing to buy in the first place, and that too with an intriguing personality?” questions Mohsin and adds that, “in the TVC, Jabbar gets more out of less spend, more joy and more value… more of every experience with Telenor.”

In order to create maximum impact, added recall, as well as “a layer of entertainment and visual delight”, Telenor has come up with sequential ads (thematic and tactical) for this quarter. This will ensure that the brand’s message stays constant with improved top-of-mind for customers.

According to Mohsin, the campaign has received an overwhelming response from customers, with the key protagonist ‘Mithu’ (whose voiceover was done by Fahad Mustafa) receiving a lot of traction.

Going forward, Mohsin says since Telenor’s brand promise revolves around ‘More Se Zyada Faida’, the same strategy will be adopted in the campaigns ahead which will hopefully be delighting its userbase again.

Hum Awards 2016 Complete Nominations List

By

Maheen Nusrat

-

Apr 6, 2022

HUM Awards are back with their 4th installment this year. The mega glamorous event will take place on April 23rd, 2016 in Karachi. The TV network has so far announced the nominations for their Viewers’ Choice category which includes, Best Actor Male, Best Actor Female, Best Drama Serial, Best Model Male, Best Model Female.

It was earlier rumored that the venue for the Award night would be London but keeping it at home, the network has decided to hold the glamorous night

Check out the complete list of nominations here:

Best Actor Male

Best Actor Female

Best Drama Serial

Best Male Model

Best Female Model

Best On-Screen Couple

Viewers are encouraged to vote for their favorite celebrities and shows on the following link here

Stay tuned to find more updates on Hum Awards 2016.

Airbus A380 Completes Its 3-Hour Flight Using Cooking Oil As Fuel

By

-

Apr 6, 2022

Airbus A380 is known everywhere as the world’s largest passenger airliner. Call it for sustainability or simply to test its strength, the airliner has been run on the most unusual type of oil you would expect. Have a look at what sort of journey has just been completed and why it is going viral.

What Happened?

The Airbus A380 just recently completed a flight that was run on cooking oil. Yes, it is hard to believe for everyone but this experiment has been successfully completed. The A380 is a massive wide-body airliner that is used by international commercial airlines like British Airways, Emirates, and Korean Air. This mega plane officially touched down on Friday after a successful test flight from Airbus’ French headquarters in Toulouse.

It is said that the plane was powered by Sustainable Aviation Fuel (SAF). This fuel is a blend of used cooking oil, agricultural residue, and non-fossil CO2.

Has This Been Done Before?

Airbus is said to have conducted test flights with SAF before too. However, the difference is that the aircraft before were much smaller. The SAF fuel was tested on Airbus 350 in March of last year. Following that, it was A319neo, the single-aisle aircraft’s turn. All three of these tests have been successful as the plane engineers suggest no change was noted in the engine.

Addressing Environmental Concerns

The fact that such a huge aircraft can run easily on SAF is a huge achievement. Airline emissions are all basically related to jet fuel combustion which is a major global environmental concern. This latest test run is important because SAF may be able to address these issues.

SAF actually emits just 20% of the CO2 that traditional fuel and aircraft do. Naturally, it has less impact on air quality. In addition to this, there are supposedly many benefits for the airlines too. For instance, SAF testing has proven to be 1.5 -3 percent more efficient than traditional fuel. This results in higher payload conditions and also an extended range. How would you like to be seated in an aircraft that is running partially on cooking oil?

Stay tuned to Brandsynario for the latest news and updates.

Beechtree, Yet Again, Fails To Impress Its Audience With Its Latest Ad

By

-

Apr 6, 2022

Beechtree, Yet Again, Fails To Impress Its Audience With Its Latest Ad — Image Source: Facebook

Beechtree’s latest ad for their new Pret collection has everyone wheezing. No one has any idea about what the brand is trying to sell, and needless to say, the response is hilarious.

Beechtree released a new ad to celebrate its latest collection in stores. However, it isn’t as simple as that. The ad features poor story creation, bad direction, and an overall blah vibe. At first look, it isn’t easy to decide what the brand is trying to sell or show in the video.

The video shows somewhat haphazardly edited scenes. Nobody is quite sure if the girls are trying to channel some kind of emotional attachment or are instructed to look dead straight into the camera. All in all, the ad is confusing and poorly executed.

Take a look at the ad below

Hilarious Reactions From The Netizens

Netizens sure were confused rather than amused with the video. They bombarded the comments sections with a variety of comments. Some were extremely hilarious, while others took a massive dig calling out the brand.

The majority couldn’t decipher the message. In contrast, some wondered whether they were trying to sell glasses by zooming in so close to the face, repeatedly. Others questioned if the director still has the job after doing such a lousy job.

“It seems like two girls have shot the video in their home and uploaded it.” One user wrote.

“What are we supposed to buy after watching this ad?” Another wrote.

Let’s take a look at some of the hilarious comments below.

Previously, Beechtree came under fire for launching a new line of home accessories. The collection included a series of paintings that were the plagiarised work of an American artist. The brand received massive trolling over selling paintings worth thousands.

What are your thoughts about the latest ad? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

TikTok Launches Ramadan Campaign To Create Chain Of Kindness In Pakistan

By

-

Apr 5, 2022

Pakistan, 05 April, 2022: TikTok, the world’s leading short-form video platform, announces the launch of its Ramadan campaign #StitchKindness in Pakistan which embodies the holy month spirit and values of kindness, tolerance, generosity, and solidarity.

Through a series of diverse activities, including the launch of the campaign’s official ad film, powered by five in-app hashtags and a food rations donation drive with the Rizq Foundation, TikTok will be engaging its community throughout the month of Ramadan with meaningful, diverse and authentic content.

Known for constantly championing its community to create meaningful content, TikTok will encourage users to create a chain of kindness by publishing content using the hashtags #StitchKindness and #MaheRamzan, acknowledging good deeds and acts of kindness around them. Using the platform’s stitch feature, which allows users the ability to clip and integrate scenes from another user’s video into their own, TikTok aims to ignite a chain reaction where users will highlight unsung heroes in their lives that don’t get much appreciation.

TikTok will also bring users together this holy month to share the spirit of Ramadan and its significance by sharing how they celebrate and prepare for Ramadan whether it is by sharing their favourite recipes, insightful health tips or simply sharing how they spiritually prepare for Ramadan.

#IftarKiTayyari will be available for chefs and creators who enjoy cooking to spice up their Ramadan table & learn different recipes every day while #RamzanRoutine will feature content from users revolving around health, fitness, and self-care, guiding the community on how to stay healthy and fit during the holy month. The campaign will wrap up with celebrations around Eid where users can share their favorite Eid moments using the hashtag #EidKiKhushiyan. TikTok will also launch exciting in-app effects and filters for these hashtags which users can use to create content during the month.

Lastly, as part of the platform’s #StitchKindness campaign, TikTok is collaborating with the Rizq Foundation to donate food rations to the underprivileged throughout the month of Ramadan across multiple cities in Pakistan. This donation will mark the start of a long-term collaboration between TikTok and the Rizq Foundation, with the aim to play a significant role in addressing the food shortage and nutritional challenges faced by several communities in the country.

Ramadan has always been a month of great spiritual gains, celebrations, and gatherings whether in-person or virtual. TikTok aims to celebrate with its community across the world to convey the spirit of the holy month while continuing to inspire creativity and bring joy to its ever-growing community worldwide.

English Biscuit Manufacturers Bags Gold And Bronze Accolades At Prestigious Effie Awards

By

-

Apr 5, 2022

5th April 2022, Karachi: One of the leading FMCG companies in Pakistan, English Biscuit Manufacturers (EBM), the makers of Peek Freans, has won Effie Awards 2022 in two separate categories.

Peek Freans Smile doughnut cakes, triumphed the rest, winning the gold award for New Product and Service Introduction. The cream-filled doughnut cake has redefined the notion of doughnut consumption in Pakistan, available for the masses in an accessible price, these rings of delights offer a wonderful taste while upholding the look of the classic doughnut with sprinkles, and it owns up to its name, as a smile is surely delivered through the colorful packaging and the product itself. The award-winning campaign reflects the joyous vibrancy of youth and reminds us to Smile.

Peek Freans Sooper, the nation’s favorite biscuit also won hearts and the bronze award for its Ramadan campaign Dua-e-Shukar. The spiritually emotive campaign was designed especially for the holy month of Ramadan invoking a sense of gratitude with the tagline “Shukar ki seedhi Saadhi Khushi”. In these challenging Covid times the campaign reminds us of the joys in life that are essential yet overlooked, while successfully establishing how biscuits with tea are an indomitable post-iftar ritual.

General Manager Marketing of EBM, Aaminah Saeed, expressed her delight at this achievement and stated: “Being honored with two Effie Awards demonstrates that EBM continues to make a noticeable difference in people’s lives as consumers remain at the center of all our campaigns. The entire EBM family deserves praise for its innovation, creativity, and thought-provoking ideas, which have brought us laurels. We aim to continue and serve people by bringing exciting products to market, thereby upholding our position as one of the most loved brands in the country.”

The Effie Awards are organized by the Pakistan Advertisers Society (PAS), aimed at acknowledging marketing and advertising efforts in the country, and are a symbol of worldwide success.

Jazz Commits To Increase Female Mobile Broadband Users, Accelerates Efforts To Promote Diversity & Inclusion At The Workplace

By

-

Apr 5, 2022

Islamabad – 04 April 2022: Aimed at enabling more women to access health, financial, and other life-enhancing services, Pakistan’s leading digital operator Jazz has committed with GSMA Connected Women initiative to increase the proportion of female broadband users on its network by 8% by the end of next year with a dedicated focus on female smartphone ownership. The commitment was announced by Jazz CEO Aamir Ibrahim during the ‘Power to be You’ event held at Jazz Digital Headquarters in Islamabad.

The company’s Diversity, Equity & Inclusion (DEI) statement was unveiled at the event along with key initiatives toward empowering women at the workplace. Jazz has announced six months of phase back support for new mothers on top of the already available six months paid maternity leave, an executive program on women leadership in collaboration with LUMS, and dedicated offsite learning retreats for women. Moreover, an MoU was signed with Chughtai Labs for the provision of the Pink Card which offers Jazz employees and their families a 50% discount on women-related medical tests.

The event featured multiple activities, interviews, and panel discussions from industry experts including Dr. Omar Chugtai, Chughtai Lab; Dr. Sadia Nadeem, FAST School of Management; and Dr. Rakshinda Perveen, a social entrepreneur. Ayesha Raza, Co-founder of Abey Khao, a fast-food café and a startup scaled under Pakistan’s premier accelerator program Jazzxlr8, also inspired the audience with her entrepreneurship journey and how her venture is promoting social inclusion of people with hearing impairments by providing them employment opportunities.

Addressing the audience during her keynote, Dr Sania Nishtar said that women’s digital and financial inclusion is critical for not just their social protection but also to help form an inclusive and progressive society. She also lauded the role of the telecom industry in accelerating digitalization across various sectors and digitally transforming citizen services.

Aamir Ibrahim, CEO Jazz reiterated the importance of adopting a collective approach to build a society where women feel empowered, safe and contribute to all areas of life. “Whilst we are nurturing a culture of equal opportunities at Jazz, externally we are empowering Pakistani women digitally with our products, services, and sustainability initiatives enabling them to access health, financial, and other life-enhancing services.”

Through various initiatives, Jazz is driving digital gender equality. The company has programs in place to enhance digital literacy among girls and maximize female-led enterprises in the startup ecosystem. Jazz has also collaborated with Meta to launch an online safety booklet for Pakistani users, especially women, to help them understand the dynamics of digital space better and develop responsible online behavior to cope with the modern-day challenges of the digital world, voicing their thoughts while ensuring safety.

Tesco Nails Its First Major Ramadan Campaign

By

-

Apr 5, 2022

Tesco has released its first of a kind campaign which highlights ‘Iftar,’ the evening meal that signifies the end of the daily fast. Running during Ramadan in April, the campaign is created by Tesco’s ad agency BBH. In collaboration with media agency MediaCom, specialist out-of-home agency Kinetic and strategic equity, diversity and inclusion consultancy the Unmistakable.

Together this Ramadan

The digital billboard features a collection of empty plates during the day, which fill up with food as the sun sets to signify Iftar. It is the meal eaten by Muslims at the end of each day’s fast during Ramadan.

The changing image is accompanied by the slogan ‘Together this Ramadan’. Along with an explanatory line: ‘in honour of everyone fasting, these plates only fill up as the sun goes down.

The campaign will be running on billboards in areas with high Muslim populations. These include Brent in London and Birmingham, as well as Bradford.

The campaign will remain on the digital screens for up to three hours as the sunsets. In the meantime, no other ads will be run on the billboard.

The billboards face eastwards, with the sun setting behind and the creative fading in as the sun goes down, to accentuate the break of fast coinciding with sunset.

The outdoor activations will follow the social media posts. Along with a drive sharing recipes and in-store executions around aisles selling relevant products to enjoy Iftar throughout Ramadan.

Tesco’s First Ramadan Campaign

This is the first time Tesco has marked Ramadan with a significant advertising push.

“Our creative ambition was simple, to create work that is representative and gave a voice to our Muslim creative industry,” says Helen Rhodes, ECD at BBH London.

“Close collaboration with new creative partners, industry-leading inclusion experts at The Unmistakable. Meanwhile, the Race and Ethnicity Network at Tesco and our friends at Mediacom and DOOH, underpinned by a willingness to listen and learn, made this possible and drove the creation and development of this campaign from the get-go.”

Stay tuned to Brandsynario for the latest news and updates.

‘Pixel’ Flavored Coca-Cola Has Left People Scratching Their Heads

By

-

Apr 5, 2022

coca-cola flavour new — Image Source: Forbes

Coca-Cola is again staying ahead of the curve. The beverages brand has now announced that it is going to release a new flavor for Spring that will leave everyone scratching their heads. Here’s a hint: the latest coke will taste like pixels!

Coca-Cola has said that this flavor was created in the metaverse and was also hiding in plain sight on Fortnite. While there will be many more coming up ahead, Coca-Cola believes ‘Byte’ will win the game.

What Does It Taste Like?

Everyone was thinking of what a drink that is supposed to taste like pixels can actually taste like. How does one create the taste of pixels? People think that the drink will be overly fizzy and may have some taste of ginger inside. This is being assumed because the drink that was supposed to taste like ‘space’ was actually a ginger soda by Coke!

The ‘Byte’ zero coke, however, is not available yet. The drinks will be made available only in the US and will be available for purchase starting from 2nd May.

Where Will It Be and For How Long?

For the first time ever, Coca-Cola products will be sold on its website. The Byte drinks will be made available only on Coke’s site. The company has added that the drinks will be made available in “super limited quantity” and on a first-come, first-serve basis. You snooze, you lose. The drinks will also be sold in twin packs of 12-ounce cans. The cost hasn’t been shared yet.

The drink will be in the market only until supplies last. They haven’t given a particular time until when it will be available. Hence, on May 2nd, you better be there to get your own.

Why This Flavor?

Coca-Cola was asked several times why they wanted to bring about this weird flavor in the world. The company added that it was basically inspired by the creativity of the global gaming community. This drink is like paying homage to them. The drink brings pixels to life.

What do you think of this drink? Let us know what you think it would taste like in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ayeza Khan’s Cute Video With Imran Ashraf Is Definitely Winning Hearts

By

-

Apr 5, 2022

Since Ramadan has started, so have the Ramadan dramas, which premiered their first episodes last night. A new duo is appearing on screen this year, and it is none other than the queen of last year’s Ramadan drama Ayeza Khan and our all-time favorite Imran Ashraf. The on-screen couple appears in the drama “Chaudhry and Sons”, and while the chemistry of the main leads is one thing to look out for, it seems like the cast is already having lots of fun on the sets.

Ayeza Khan’s Latest Video

Ayeza Khan shared a video on her social media account announcing the first episode of the Ramadan drama and reminding fans to tune in. However, the video she posted with her co-star is nothing less than adorable and makes us look forward to the upcoming episodes. Take a look at the video below.

View this post on Instagram

A post shared by VeryFilmi (@veryfilmi)

In a video, Ayeza and Ashraf, aka Pari, and Billu are playing cham cham; an OG everyone has played in their childhood. With the caption fastest version of cham cham, the duo is seen having fun on the set. Not to mention Ayeza’s cute outfit, which reminds us of her adorable daughter.

Netizens React To The Video

The netizens took to social media to comment on the latest video. While many shared their anticipation for the latest drama, others shared heartwarming comments about the actors.

Ayeza Khan — Image source: Instagram.com

Meanwhile, a few mentioned that they couldn’t wait to play it again, and to be honest, we can’t either.

Have you watched the first episode? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ever Seen The Live Roar Den Inside A Billboard?

By

-

Apr 4, 2022

Every year, Coca-cola has been surprising Pakistanis with their creativity and new ideas in the Out of Home from Coke Studio’s iconic shimmer to iconic landmark takeover.

This year, Coca-Cola took us by surprise with their one-of-a-kind innovation executed by Kinetic Pakistan featuring Live Human/Experiential Billboard for Roar Launch. Roar has recently changed its strategy and come out stronger with newer, better, and bolder taste.

The live billboard in Pakistan for @Roarpk (a product of Coca-Cola company) where an experiential lounge is created within the billboard at Jinnah Flyover in Lahore. The 4,000 ft3 Lion’s Den with brand ambassadors performing inside made the execution intriguing, unmissable, and clutter-breaking.

View this post on Instagram

A post shared by Roar Pakistan (@roarpk)

The imitation of youth socialization at night in Roar den gives the audience on the road an immersive experience of the brand. Brand Ambassadors are seen playing billiard, foosball, and darts and drinking Roar making the night more fun. Roar is setting up hundreds of these “Roar Dens” for youth across Pakistan and the industry-first live billboard just creates unparalleled top of mind of these Dens! This is taking special builds to the next level!

6 Iftar Buffets To Enjoy In Karachi This Ramadan 2022

By

-

Apr 4, 2022

6 Iftar Buffets To Enjoy In Karachi This Ramadan 2022 — Image Source: Instagram

Ramadan is a religious as well as a cultural asset. Be it Iftar dinners or Taraweeh, the gatherings tend to see quite the hustle and bustle every year. However, Ramadan also brings us the chance to sit down and enjoy some delicious buffet food with our families.

Karachi is known for its famous restaurants and enormous cuisines which are present throughout the city. In Ramadan, every restaurant comes up with the best deals and buffet menus for its customers. This year, if you plan to spend a night out with your family and friends, look no further because we have a perfect list for you to plan your next Iftar dinner outing.

1. Chaupal Desi Exotic Buffet

Known for its cosy ambience and pretty aesthetic, Chaupal is one of our favourites for buffets in Karachi. They have a menu of over 99 dishes, and you will find an outstanding balance of Chinese, desi, and continental. This year they are offering an Iftar buffet for the first four days of Ramadan at discounted prices. You can enjoy an all you can eat iftar dinner buffer for Rs. 1759/ only.

2. Coconut Grove

Coconut Grove has been the talk of the town ever since its launch, and if you haven’t tried it already, now is the time to book a table at the restaurant. The restaurant is offering an Iftar buffet with limited-edition curated items only for a limited time for only Rs. 1299/inclusive of tax. The restaurant will start offering it from Thursday 7th April 2022.

3. Angeethi

Angeethi is offering a buffet feast for iftar for the first time, making it worth visiting at least once. Angeethi is known for their desi cuisine, and this year, they are offering a buffet menu for a limited time. You can enjoy the curated menu for only Rs. 2090+tax

4. Heritage. Pk

Book a table at Heritage to make the most of this month and the blessed vibes. The restaurant offers an iftar buffet menu for Rs. 1499/ only. There is also a 10% discount on the entire menu for the first ten days of Ramadan.

5. Koffie Chalet

Koffie Chalet is offering a flat 25% discount for the first ten days of Ramadan. This means you can enjoy an all you can eat star buffet menu for Rs. 1046+tax.

6. Nawab’s Dynasty Restaurant

Nawab’s Dynasty is offering a buffet menu with a 25% discount for the first ten days of Ramadan. You can enjoy an all you can eat buffet for Rs. 1087+tax.

Stay tuned to Brandsynario for the latest news and updates.

Jazz Shines At Effie Awards Pakistan 2022 With 5 Awards

By